CHAPTER-1

INTRODUCTION
Microsoft Excel Power BI is an interactive data visualization software product developed by Microsoft
with a primary focus on business intelligence. It is part of the Microsoft Power Platform. Power BI is a
collection of software services, apps, and connectors that work together to turn unrelated sources of data
into coherent, visually immersive, and interactive insights. Data may be input by reading directly from a
database, webpage, or structured files such as spreadsheets, CSV, XML, and JSON.
Power BI provides cloud-based BI (business intelligence) services, known as "Power BI Services", along
with a desktop-based interface, called "Power BI Desktop". It offers data warehouse capabilities
including data preparation, data discovery, and interactive dashboards. In March 2016, Microsoft
released an additional service called Power BI embedded on its Azure cloud platform. One main
differentiator of theproduct is the ability to load custom visualizations
Power BI Desktop − This is used to create reports and data visualizations on the dataset.
Power BI Gateway − You can use Power BI on-premises gateway to keep your data fresh by
connecting to your on-premises data sources without the need to move the data. It allows you to query
large datasetsand benefit from the existing investments.
Power BI Mobile Apps − Using Power BI mobile apps, you can stay connected to their data from
anywhere. Power BI apps are available for Windows, iOS, and Android platform.
Power BI Service − This is a cloud service and is used to publish Power BI reports and data
visualizations.
Power BI is a Data Visualization and Business Intelligence tool that converts data from different data
sources to interactive dashboards and BI reports. Power BI suite provides multiple software, connector,
and services - Power BI desktop, Power BI service based on Saas, and mobile Power BIapps available
for different platforms. These set of services are used by business users to consume data and build BI
reports.
Power BI desktop app is used to create reports, while Power BI Services (Software as a Service -SaaS)
is used to publish the reports, and Power BI mobile app is used to view the reports and dashboards.
Power BI Desktop is available in both 32-bit and 64-bit versions
1.1. INDUSTRY PROFILE:

INTRODUCTION OF DATA ANALYTICS

In the past decade, India has experienced explosive growth in the data analytics industry due to the rise
of internet users. Internet penetration doubled from 20% in 2018 to 41% in 2019, according to World
Bank, and is expected to add over 900 million users by 2025. This growth has supported the data
analytics industry with a significant increase in the collection of data that can be potentially used to tap
into various markets. The data analytics industry already recorded a substantial 26.5% year-on-year
growth in 2021,with the market value reaching US$ 45.4 billion.

WHAT IS DATA ANALYTICS AND ITS IMPORTANCE?

Data analytics aids companies and government organisations to collect data and identify patterns in the
data. This helps to generate better insights for the organisation with regards to decision-making, and
sometimes, automates the decision-making process itself. Data analytics can help to transform business
and reduce the cost and time to take make quick decisions. The data analytics industry has made a
significant impact on Indian companies, especially in their day-to-day operations. Data analytics has
enabled the industry to completely automate some aspects of business. Data is considered to be the new
oil, and industries and the government are focusing on data analysis to build better products and provide
higher quality services. Indian enterprises were estimated to spendUS$ 2 billion in FY2021, recording
an 11.5% growth in the year.

BENEFITS OF DATA ANALYTICS INDUSTRY

The data analytics industry offers several benefits and has helped the country and companies tocollect
data and provide highly efficient products and services. These benefits include:

DATA AGGREGATION AND ANALYSIS

Data analytics can assist in collection of big data and solve major issues faced by the government. For
example, the government has decided to partner with various IT firms to minimise power loss issues. Mr.
Alok Kumar, Union Power Secretary, recently said in a statement that India will use smart meters to
collect large volumes of data to understand and
analyse issues in the power industry to come up with actionable policies. For each problem faced in the
power sector, the government is planning to collaborate with various technology service providers and
start-ups.
DISCOVERING POTENTIAL OF UNTAPPED MARKETS
India has numerous large untapped markets that can be identified, analysed, and tapped into through
data analytics. For example, BharatPe, India’s fintech company, had identified an opportunity among
small and medium-sized enterprises (SMEs). Using data analytics and artificial intelligence (AI), the
companywas able to finance these SMEs by estimating their creditworthiness and disbursed loans worth
Rs. 3,000 crore (US$ 400.34 million) with a 96% repayment rate. It aims to disburse loans worth Rs.
14,000 crore(US$ 1.86 billion) by March 2023.

EFFICIENT ALLOCATION OF RESOURCES

Data collection and data analytics can help a government, company or even an individual to allocate its
resources efficiently. Many companies have used data analytics for resource allocation and monitoring.
The government has already been using data analytics to facilitate resource efficiency, and a number of
private companies (e.g., Zoho, Greythr) have been leveraging performance management tools that
analyseemployee data.

INCREASED EFFICIENCY
Data analytics helps companies boost efficiency. For example, the government had developed the CoWin
platform for efficient allocation of vaccines in various vaccination centers, which prevented crowding
atthese centres during the pandemic.

MAJOR SECTORS IN DATA ANALYTICS

The data analytics industry is highly beneficial for economic growth and is used in various sectors.
Analytics India Magazine reported that India’s non-IT sectors have seen a huge potential for engineers
for data analytics. The newfound approach of using data analytics and AI has led to the development of
innovative solutions for different problems in various non-IT sectors. This has resulted in the launch of
new business models for companies, thus changing lives, and has provided better prospect for
businesses.Major sectors under data analytics include:

IT Sector:
The IT sector has a major share in the data analytics industry, accounting for 43% of the market in 2021.
IT giants in India include Tata Consultancy Services, Accenture, Infosys, Cognizant, Wipro, and
Capgemini. Tech demand from this sector is expected to rise with gross employee addition of 450,000 in
the second half of FY22. India has also observed significant innovation in several industries through the
sector. The government has decided to partner with the IT sector to address power loss issues.
BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) SECTOR:
BFSI is the second-largest sector in terms of investment in data analytics with a market share of 13.9%.
The BSFI sector has witnessed the emergence of a number of companies engaged in data analytics. With
US$ 31 billion, India’s fintech market is the third largest in the world. The transaction value of India’s
fintech space is projected to reach US$ 140 billion. Players such as Paytm, PhonePe, MobiKwik and
Policybazaar have used data analytics and/or AI to grow their business. In an interview with Mr. Ashish
Gupta, CTO andCPO of Policybazaar, he said that the company has gained a 90% market share through
the interactions of millions of customers and access to datasets and customer interactions. The company
leveraged data analytics and AI to pitch the right insurance product to the right customer. On November
16, 2021, Policybazaar was valued at US$ 7.27 billion.
The insurance sector is predicted to register a CAGR of 12.5% by 2030, neo banking 50.4%by 2026 and
digital lending 33.5% by 2023.

RETAIL AND E-COMMERCE

The e-commerce sector was estimated at US$ 50 billion in 2020. According to NASSCOM, the e-
commerce business drives 1.2 million transactions every day. The sector is expected to topple the US
and become the second-largest retail market by 2034. The retail and e- commerce sectors own 5.9%
share in the data analytics industry. Both the sectors have used data analytics for predicting trends and
providing better recommendations for products to customers. E-commerce giant Amazon said that it has
been getting 29% of the sales through hybrid recommender systems. E-commerce companies have also
been using data analytics to streamline their warehouse operations. Flipkart utilises data analytics to
streamline over 500 distributors across cities in India. The company also uses 100 automated delivery
vehicles thatare designed to pick and drop products. It expects to sort through 4,500 packages per hour.
GOVERNMENT AND BIG DATA ANALYTICS
India has been investing heavily in big data to increase the efficiency of its governance since 2014. About
75% of big data is helping government departments to improve the lifestyle of its citizens. The
government has undertaken many initiatives to create large platforms for large data sets, which will
require the acquisition and manipulation of massive amounts of data. These initiatives would improve
the life of citizens by providing access to e-governance platforms and can also be used for-personal
identification. Some of the initiatives by the government are as follows:
DIGITAL INDIA
The Digital India programme was started with an aim to transform the Indian society through digital
empowerment and become a knowledge-based economy. The government had introduced a number of
initiatives for e-governance platforms to provide varied services-to its citizens. The main goal of Digital
India was to offer e-governance services, thus improving the quality of service provided to people. Other
objectives were to provide digital-infrastructure as a core utility, as evidenced in the availability of
high- speed internet, affordable mobile phones, accessibility to cloud services, etc, which further boosts
big data. Digital India also focuses on digital empowerment of people through digital literacy. This
enabled
the government to boost revenue because the programme was able to monitor transactions made by
merchants, which also helped in the reduction of the black economy.
DIGILOCKER
Digilocker provides free cloud services for citizens to store their voter ID cards, Aadhaar cards, etc. This
initiative helped the country to minimise frauds and corruption in the system.
MYGOV
MyGov a crowdsourcing platform, was started with the aim of sourcing governance ideas from citizens.
MyGov was crucial for the government to understand people’s opinions and choices. The government is
planning to spend US$ 10.7 billion in digitization initiatives forFY2022–23.
OUTLOOK
India’s data analytics industry is huge and expected to touch US$ 118.7 billion by 2026 by growing at a
steady pace, driven by the government’s push towards digitisation and the establishment of newdata
centres. The data analytics industry is projected to create over 11 million jobs by 2026 and increase
investments in AI and machine learning by 33.49% in 2022 alone. India’s data analytics industry is
anticipated to play a crucial role in the future of Industry 4.0 as well as create significant job opportunities
and improve lifestyles. This industry will prove disruptive and lead to a paradigm shift in future.
1.2. COMPANY PROFILE:
In 2010, sarvesh, founder & CEO, started Internshala as a blog with a mission to bring a culture of
meaningful internships in India. And for the first two years, he hired only virtual interns. In 2013 After
building a small team, they then launched our website with just one goal - to equip every student in India
with their dream internship. And they did it all for free. he next big step could not have been anything
other than launching their very own Android app, bringing Internshala in the ‘hands’ of the students.
2016
The beginning of Internshala Trainings
After many successful years as an internship platform, their motivation to up-skill the students only
increased, and that’s when they kickstarted a new journey with Internshala Trainings.
2020
When we launched Fresher Jobs
With Fresher jobs, they embarked on a journey filled with newer challenges, which allowed us to provide
bigger & better opportunities to graduates with 0-2 years of experience.
2021
The launch of Placement Guarantee courses
With an insight that more than 90% of the graduates in India start their careers with a job that pays-less
than 3LPA, they came up with Placement Guarantee courses to help the students start their careers in
their dream profiles.

FUNCTIONS:
Providing Trainings with learning new-age skills on the go with our short-term online
training
To help students Specialize in industry-oriented programs to get ready for a career in your
dream profile
To provide premium fresher jobs with a minimum CTC of 2LPA on the fingertips.
To provide 10,000+ internships from great companies to give a kickstart to the career
1.3.VISION AND MISSION
VISION
Internshala is a dot com business with the heart of dot org.
MISSION
To equip students with relevant skills and practical exposure to help students in their careers.
1.4.NEED AND SCOPE OF STUDY
The main aim of the study is to understand the implication of various features in Power BI that helps in
calculating and analyzing the data. The study also helps in creating dashboards that are useful for
makingimportant decisions in the organization.