0% found this document useful (0 votes)
60 views

Cbo Notes

This document provides an introduction to community-based organizations and their structure. It discusses defining organizations and why studying them is important. Formal and informal organizations are explored, as well as different theories of organizations. The document focuses on organization structure and how it can be understood.

Uploaded by

William Ayanga
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
60 views

Cbo Notes

This document provides an introduction to community-based organizations and their structure. It discusses defining organizations and why studying them is important. Formal and informal organizations are explored, as well as different theories of organizations. The document focuses on organization structure and how it can be understood.

Uploaded by

William Ayanga
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 98

TABLEOFCONTENTS

PageNo.

1.
0INTRODUCTI
ONTOCOMMUNI
TYBASEDORGANI
ZATI
ONS.
.
..
..
.
..
..
. 3
2.
0ORGANI
ZATI
ONSTRUCTURE.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
. 4
2.
1Def
ini
ti
onofor
gani
zat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.5
2.
2 WhySt
udyOr
gani
zat
ion.
..
..
..
..
..
..
..
..
..
..
..
..
:
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
5
2.
3 For
mal
andI
nfor
mal
Organi
zat
ions.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.
2,
4 Theor
iesofOr
gani
zat
ions.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
8
3.
0 ORGANI
ZATI
ONSTRUCTURE.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.. 13
3.
1 Obj
ect
ivesofOr
gani
zat
ionSt
ruct
ure.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
.13
3.
2 Lev
elsofOr
gani
zat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.13
3.
3 El
ement
s/Di
mensi
onsofOr
gani
zat
ional
Str
uct
ure.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.14
3.
4 Pr
inci
plesofOr
gani
zat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..17
3.
5 Pol
i
cyi
nCommuni
tyBasedOr
gani
zat
ions.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
18
3.
6 Cl
assi
fi
cat
ionofOr
gani
zat
ions.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.
20
4.
0 ORGANI
ZATI
ONGOALS.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.. 23
4.
1 I
mpor
tanceofor
gani
zat
ionsgoal
sinsoci
ety
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
. 23
2 Cl
4. assi
fi
cat
ionofOr
gani
zat
ionGoal
s.
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.. 24
4.
3 Ev
aluat
ionofOr
gani
zat
ionGoal
s.
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.26
4
4. Or
gani
zat
ionCul
tur
e..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
.30
4.
5 Ty
pesofor
gani
zat
ional
cul
tur
e..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.
30
5.
0CHANGEI
NCOMMUNI
TYBASEDORGANI
ZATI
ONS.
..
..
..
..
..
..
..
..
..
..
..
..
. 33
5.
1 CausesofChangei
nanOr
gani
zat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.
33
5.
2 Causesofr
esi
stantt
ochangei
nanor
gani
zat
ion.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
34
5.
3 Techni
quesofManagi
ngChangei
nanOr
gani
zat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.
35
6.
0LEADERSHI
PINCOMMUNI
TYBASEDORGANI
ZATI
ONS[
CBOs)
..
.38
6.
1 Ty
pesofLeader
s..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..39
6.
2 Funct
ionsofaLeader
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.39
7.
0MOTI
VATI
ONI
NCOMMUNI
TYBASEDORGANI
ZATI
ON.
.
..
..
.
..
..
.
..
..
.
.. 42 7.
1
I
mpor
tanceofMot
ivat
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.46
7.
2 Chal
l
engesofMot
ivat
iononCBO.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..47
8.
0MANAGEMENTOFCOMMUNI
TYBASEDORGANI
ZATI
ONS.
..
..
..
..
..
.. 48
8.
1 Theor
iesofManagement
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
.48
8.
2 ManagementFunct
ions.
.
..
..
.
..
..
.
..
,.
.
..
,.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
:
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
,,
.
..
..
.
.
51
8.
3 St
rat
egi
cPl
anni
ng.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..52
8.
4 Or
gani
zi
ngFunct
ion.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.
53
9.
0 PARTNERSHI
PINCBO'
S.
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.. 56
9.
1 Ty
pesofPar
tner
shi
ps.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.56
9.
2 St
rat
egi
esofFor
mingPar
tner
shi
p..
,
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.56
9.
4 I
mpactofPar
tner
shi
ponCommuni
tyAct
iv
it
ies.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
58
10.
0 CAPACI
TYBUI
LDI
NGI
NCBOs.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
. 60
1 I
10. mpor
tanceofCapaci
tyBui
l
dingi
nCBOy
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
60
10.
2 Ty
pesofCapaci
tyBui
l
ding.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
60
103 I
mpactofCapaci
tyBui
l
dingi
nCommuni
tyOr
gani
zat
ions.
..
..
..
..
..
..
..
..
..
..
..
..
.
61
1.
0 CONFLI
CTI
NCOMMUNI
TYBASEDORGANI
ZATI
ON.
..
..
..
..
..
..
..
..
..
..
..
.63
11.
1ConsequencesofConf
li
ct.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
.:
.
v..
..
..
.65
11.
2Psy
chol
ogi
cal
Def
ensi
veResponsest
oConf
li
ct.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.66
12.
0 POWERANDPOLI
TICSI
NCOMMUNI
TYBASEDORGANI
ZATI
ONS.
..
..
..
..68
12.
1Nat
ureofPowerandPol
i
ti
cs.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..68
12.
2Sour
cesofPower
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.68
12.
3Pol
i
ti
cal
Tact
ics.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
.69
12.
4Acqui
si
ti
onandEf
fect
iveuseofPower.
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..
..70
15.
0 EMERGI
NGTRENDSI
NCBOs.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
.72
14.
0 REFERENCES.
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..
..
.
..76
1.
0INTRODUCTI
ONTOCOMMUNI
TYBASEDORGANI
ZATI
ONS.

Def
ini
ti
on
Communi
ty-Acommuni
tycanbeusedt
oref
ert
oageogr
aphi
clocal
i
tyandi
ts
r
esi
dent
s.Jonas
en1959ment
ionst
hatac
ommuni
tyi
sus
edi
nev
ery
dayl
anguaget
o
r
efern a numberofper
sons who hav
e si
mil
ari
nter
est
s e.
g.t
he spor
ti
ng
communi
tyort
hebus
ines
scommuni
ty
.Kauf
man(
1972-78-
79)i
ndi
cat
est
hatt
he
t
ermc
ommuni
tyr
efer
s
t
othel
ocal
communi
tyorl
ocal
i
ty.
Wil
son(
1912)sawcommuni
ti
esasacompl
exof
economi
candsoci
alpr
ocessesi
nwhi
chi
ndi
vi
dual
sfi
ndt
hesat
isf
act
iont
hatar
e
notsuppl
i
edwi
thi
nthei
rhome.Or
gani
zat
ion-War
ren(
1955:292)poi
ntsoutt
hat
or
gani
zat
ionsar
eresour
ceswhi
che
nabl
eme
mbe
rsofac
ommuni
tyt
owor
ktoge
the
r
t
ome
ett
hei
rne
eds
.
Wi
l
edon(
1970:
171)v
iewsanor
gani
zat
ionasi
ndi
vi
dual
sinagi
vensi
tuat
ionwho
mut
ual
l
yagr
eet
owor
ktoget
herf
orat
tai
nmentofc
ert
ainobj
ect
iv
es.
Organi
zat
ionsar
e
al
sov
iewedasacol
l
ect
ionofi
ndi
vi
dual
sfor
medi
ntoacoor
dinat
edofspeci
ali
zed
act
ivi
ti
esf
ort
hepur
poseofachi
evi
ngcer
tai
ngoal
sov
ersomel
edpe
riodoft
ime
e
vent
houghi
ndi
vi
dual
membe
rshi
pmayc
hange
.
Communi
tybasedor
gani
zat
ions-t
hesear
esoci
alagenci
est
hatconsi
stofa
col
l
ect
ionofi
ndi
vi
dual
sfor
medi
ntoac
oor
dinat
eds
yst
emofs
pec
ial
i
zedac
tiv
it
iesf
or
t
hepur
pos
e«t
~achi
evi
ngcer
tai
ngoal
sov
ersomeex
tendedper
iodoft
imeev
en
t
houghi
ndi
vi
dualme
mbe
rshi
psmayc
hangeandt
heyar
espe
cif
ical
l
ybas
edi
na
c
ommuni
ty
.
Hi
stor
ical
backgr
oundofcommuni
tybasedor
gani
zat
ions(
CBO'
s)

CBO"
shav
eit
sroot
sinAmer
icans
oci
alwor
kwher
esoc
ialwor
ksc
hool
sini
ti
al
ly
t
aughtc
asewor
k,gr
oupwor
kandc
ommuni
tyor
gani
zat
ions
.Smi
th(
1979:
52)not
es
t
hatc
ase
wor
kwasal
sot
aughtbys
oci
als
chooli
n Br
it
ain,buti
nter
esti
ncommuni
ty
or
gani
zat
ionsc
amef
romf
iel
dwor
kpr
act
i
cer
athe
rthanf
roms
oci
alwor
kthe
ory
.
Bi
ddl
eandBi
ddl
e(1965)not
est
hatt
heemphasi
sofcommuni
tyor
gani
zat
ionsi
s
st
ruct
uredi
nthesenset
hati
tper
cei
vest
hecommuni
tyasmadeupofgr
oups
andor
gani
zat
ionswhoseoper
ati
onsneedt
obecoor
dinat
ed.CBO'
sar
econcer
n
wi
thbot
hpubl
i
candpr
iv
atewel
far
eofi
ndi
vi
dual
sint
hec
ommuni
ty
.CBO'
sal
so
emphas
izesonf
crai
si
ngoff
undst
osuppor
tthei
rwor
k,
Rot
hmanpoi
ntsoutt
hati
twasnotunt
il1947t
hatseni
orsanal
ysi
soft
he
t
heor
eti
cal
aspect
sofcommuni
tyor
gani
zat
ionswasst
art
edwhi
chl
atergav
eri
se
t
oNGO'
sandCBO'
s.

I
nKeny
aCBO'
semer
gedf
romt
hes
oci
alwel
far
eor
gani
zat
ionwhi
chwases
tabl
i
shed
i
nIW6,
ItwasheadedbyaMr
.Tom As
kwi
thasc
ommi
ssi
onerf
ors
oci
alwel
far
e.I
n
1954,Acs
oci
alwel
far
eor
gani
zat
ionbec
omeoneoft
hedepar
tment
soft
het
hen
newl
ycr
eat
edMi
ni
str
yofCommuni
tyDev
elopment
.Itr
emai
nedi
nthi
sMi
ni
str
yunt
il
ar
ound1963.Thi
sdepar
tmentencour
agedsel
f-
hel
pgr
oups.CBO'
sroset
otak
e
cont
rol
ofmostoft
hes
elf
-hel
pgr
oups
.CBO'
sar
ewel
lor
gani
zedor
gani
zat
ionsand
wor
kfort
hebenef
itoft
hec
ommuni
tyt
heywor
kin.

Someoft
heac
tiv
it
iesc
arr
iedoutbyCBO'
sinc
lude:
-
• Communi
tybet
ter
ment
• Heal
thands
oci
alwel
far
e
• Homei
mpr
ovement
s
• Bet
terbus
ines
s
• Youngpeopl
e'
sint
erest
s
• Bet
terf
armi
ng
• Soc
ial
enj
oyment
.

I
nKeny
aCBO'
sar
eregi
ster
edbyt
hedepar
tmentofSoci
alSer
vices.
Thedepar
tment
i
scur
rent
lywi
thi
ntheMi
ni
str
yofGender
,Spor
tsandSoc
ial
ser
vi
ces
.
Char
act
eri
sti
csofCommuni
tyBasedOr
gani
zat
ions
• CBO'
sar
eper
manentnon-
prof
itmak
ingor
gani
zat
ions
.
• Theyar
ecommuni
tyowned-t
hei
rsur
viv
aldependsont
hesuppor
tof
fer
ed
bycommuni
ti
est
heyser
ve.
• CBO'
smustr
egi
sterwi
tht
heMi
nist
ryofGender
,Spor
tsandsoci
alser
vices
i
nthei
rrespect
ivedi
str
ictof
fi
ces
• Theyi
ni
ti
atenewands
mal
lsc
alepr
ojec
ts.
• The
yemphas
izec
ommuni
typar
ti
ci
pat
ion.
• Theyar
eaut
onomous
• Theyar
eef
fi
ci
entandef
fect
ive.
• Theyf
ost
erpeopl
e'
ssel
frel
i
ance
•Theydev
elophumanr
esour
ces,
incl
udi
ngl
ocal
leader
shi
pandor
gani
zat
ions
• The
yfoc
usonc
ommuni
tyl
eve
lde
vel
opme
nt.
2.
0ORGANI
ZATI
ONSTRUCTURE

2.
1Def
ini
ti
onofor
gani
zat
ion
Far
nhamandHor
tondef
ineor
gani
zat
ionsassoci
alconst
ruct
scr
eat
edbygr
oups
t
oachi
evespeci
fi
cpur
posesbymeansofpl
annedandco-
ordi
nat
edact
ivi
ti
es.
act
ivi
ti
esi
nvol
veusi
nghumanr
esour
cest
oacti
nassoci
ati
onwi
tht
hei
r
i
nani
mat
e:esi
nor
dert
oachi
evet
heai
msoft
heor
gani
zat
ion.
Or
gani
zat
ioni
sal
sodef
inedasacol
l
ect
ionofi
ndi
vi
dual
s,f
ormedi
ntoa
coor
dinat
edcol
l
ect
ionper
for
mingspeci
ali
zedact
ivi
ti
esf
ort
hepur
poseof
achi
evi
ngcer
tai
ngoal
sov
ersomeper
iodoft
imeev
ent
houghi
ndi
vi
dual
'
s
member
shi
pmaychange.
Robbi
nsi
nhi
sbook"
Ther
eal
i
tyofManagement
"thi
rdedi
ti
ondef
inesan
or
gani
zat
ionconsci
ousl
yco-
ordi
nat
edsoci
aluni
tcomposedoft
woormor
e
peopl
efort
hepur
poseofsomecommonex
pli
citgoal
,thr
oughdi
vi
sionofl
abour
andt
hroughhi
erar
chyofaut
hor
it
yandr
esponsi
bil
i
ty.
2WhySt
2. udyOr
gani
zat
ion
1.Theyper
vadesoci
all
i
fe,
peopl
ear
ebor
nbr
oughtup,
li
veanddi
ein
or
gani
zat
ionsi
.
e.hos
pit
als
,fami
l
ieset
c
2.Peopl
ear
esoc
ial
i
zedandr
ear
edi
nor
gani
zat
ions
.Manc
annotav
oid
or
gani
zat
ions
,whenev
erpeopl
ethi
nkofal
ter
nat
iv
est
oor
gani
zat
ions
;thos
e
al
ter
nat
iv
est
urnoutt
obeor
gani
zat
ions
.Theyc
omei
ntobei
ngi
noneort
wo
way
s.
3.Theyenabl
eobj
ect
iv
est
obeachi
evedt
hatcoul
dnotbeachi
evedbyt
he
ef
for
tsofi
ndi
vi
dual
sont
hei
rown.
Or
gani
zat
ionsar
eani
ntegr
atedpar
tofs
oci
etyi
nvol
vi
ngbot
hpubl
i
candpr
iv
ate
s
ect
ors
.Ther
ear
emanydi
ff
erentt
ypesofor
gani
zat
ionswhi
char
esetupt
oser
vea
numberofdi
ff
erentpur
posesandt
omeetav
ari
etyofneeds.Or
gani
zat
ionscome
i
nal
lfor
ms,
shapesandsi
zes.Thest
ruct
ure,
managementandf
unct
ioni
ngof
or
gani
zat
ionsv
arybec
aus
eofdi
ff
erenc
esi
nthenat
ureandt
ypeofor
gani
zat
ion,
thei
r
per
spec
tiv
esgoal
sandobj
ect
iv
eandt
hebe
hav
iourofpe
opl
ewhowor
kwi
tht
hem.
Commonf
act
orsi
nor
gani
zat
i
ons
Despi
tet
hedi
ff
erencesamongv
ari
ousor
gani
zat
ions,t
her
ear
eatl
eastt
hree
commonf
act
orsi
nanyor
gani
zat
i
on.
• Peopl
e
• Obj
ect
ives
• St
ruc
tur
e
I
tist
hei
nter
act
ionofpeopl
ewhohel
pachi
eveobj
ect
iveswhi
chf
ormt
hebasi
s
ofanor
gani
zat
ion.Somef
orm ofst
ruct
urei
sneededbywhi
chpeopl
e'
s
i
nter
act
ionsandef
for
tsar
echannel
edandcoor
dinat
ed.Howev
er,
some
pr
ocessofmanagementi
srequi
redsot
hatt
heact
ivi
ti
esoft
heor
gani
zat
ion,
andt
heef
for
tsofi
tsmember
s,ar
edi
rec
tedandc
ont
rol
l
edt
owar
dst
hepur
sui
t
ofobj
ect
iv
es.
Theac
tual
eff
ect
iv
enes
soft
heor
gani
zat
iondependsupont
he
qual
i
tyofi
tspeopl
e,i
tsobj
ect
iv
esands
truc
tur
e,andt
her
esour
cesav
ail
abl
etoi
t.

Ther
ear
etwobr
oadc
ategor
iesoft
hes
eres
our
ces
.
• Non-
human-phy
sic
alas
set
,mat
eri
al
sandf
aci
l
it
ies
• Human-member
sabi
l
iti
esandi
nfl
uenceandt
hei
rmanagement
.

23For
mal
andI
nfor
mal
Organi
zat
ions

For
mal
Orga
niz
ati
on

Thi
sist
hepl
annedcoor
dinat
ionoft
heact
ivi
ti
esofanumberofpeopl
efort
he
achi
evementofsomecommon,
expl
i
citpur
poseorgoal
thr
oughdi
vi
si
onofl
abour
andf
unct
ionandt
hroughhi
erar
chyofaut
hor
it
iesandr
espons
ibi
l
it
y. Thef
orma
or
gani
zat
ion

De
li
ber
ate
lypl
anne
dandc
reat
edConc
ernwi
tht
hec
oor
dinat
ionofac
ti
vi
ti
es. Hi
erar
chi
cal
l
y
s
truc
tur
edwi
ths
tat
edobj
ect
iv
es,andBasedoncer
tai
npr
inci
ples suchast
he
speci
fi
cat
ionoft
asks,anddef
inedr
elat
ions
hipsofaut
hor
it
yandr
espons
ibi
l
it
y.

Thef
ormalor
gani
zat
ionc
anbes
eenasac
oal
i
ti
onofi
ndi
vi
dual
swi
thanumberof
s
ubc
oal
i
ti
on.
Member
shi
poft
hec
oal
i
ti
ondependsupont
het
ypeofor
gani
zat
ionbut
c
oul
dincl
ude manager
s,admi
nist
rat
ors,wor
ker
s,uni
on of
fi
ci
al
s,l
eader
s of
i
nter
estgr
oups,;-
cus
tome
rcl
i
ent
s,pat
rons
,donor
s,s
pec
ial
i
sts
,cons
ult
ant
sand
r
epr
ese
ntat
iv
esofe
xte
rnal

Pr
act
ical
l
y,al
lt
hel
argeor
gani
zat
ionsoft
hemodemsoci
etysuchasf
act
ori
es,
off
ice
,compl
exessuper
mar
ket
sandschool
s,ar
efor
malst
ruct
ures.Toanext
ent
,
f
ormal
organi
zat
ionsi
nmoder
nsoci
eti
eshav
etakenov
ersuppl
ement
edf
unct
ions
pr
evi
ousl
ype
rfor
medbyf
ami
l
y,k
ins
hipandc
ommuni
tygr
oups
.
I
nfor
mal
organi
zat
i
ons
I
nfor
malor
gani
zat
ionsdev
elopandex
istwi
thi
nal
lfor
malor
gani
zat
ions
.Theyar
e
f
reel
y cr
eat
ed by soci
algr
oup'
srel
ati
onshi
ps out
side and i
nsi
de f
ormal
or
gani
zat
ions.Theyar
isef
rom i
nter
act
ionofpeopl
ewor
kingi
ntheor
gani
zat
ion,
t
hei
rpsy
chol
ogi
cal
andsoci
alneedsandt
hedev
elopmentofgr
oupswi
tht
hei
rown
r
elat
ionshi
psandnor
msofbehav
iouri
rr
espec
tiv
eoft
hos
edef
inedwi
tht
hef
ormal
s
truc
tur
e.
• Thef
ormal
organi
zat
ioni
sfl
exi
bl
eandl
oos
elys
truc
tur
ed
• Rel
ati
ons
hipsmaybel
eftundef
ined
• Me
mbe
rshi
piss
pont
ane
ousandwi
thv
ary
ingde
gre
esofi
nvol
veme
nts
Func
ti
onsofani
nfor
mal
organi
zat
i
on
 I
tpr
ovi
dessat
isf
act
ionoft
hemember
s'soci
alneeds,
andser
vet
he
pur
poseper
sonal
ident
it
yandbel
ongi
ng.
 I
tpr
ovi
desf
oraddi
ti
onal
channel
sofcommuni
cat
ionf
orex
ampl
ethr
ough
he:
;
t grapev
ine"i
nfor
mat
ionofi
mpor
tancet
opar
ti
cul
armember
sis
communi
cat
edqui
ckl
y.
 I
tpr
ovi
desameansofmot
iv
ati
on-f
orex
ampl
e,t
houghs
tat
us,
soc
ial
i
nter
act
ion,
var
iet
yinr
out
ineort
edi
ousj
obsandi
nfor
mal
met
hodsofwor
k.
 I
tpr
ovi
desaf
eel
i
ngst
abi
l
ityandsecur
it
yandt
hroughi
nfor
mal
'nor
ms'
of
behav
iourcanexer
ciseaf
orm ofcont
rol
overmember
s.
 I
tpr
ovi
desameansofhi
ghl
i
ght
ingdef
ici
enci
esorweaknessesi
nthe
f
ormal
organi
zat
ion—f
orex
ampl
e,ar
easofdut
iesorr
espons
ibi
l
it
iesnot
c
over
edi
njobdescr
ipt
ionsorout
dat
edsy
stemsandpr
ocedur
es.I
tsmay
al
sobeusedwhenf
ormal
met
hodswoul
dtak
elong,
ornotbeappr
opr
iat
e,t
o
deal
wit
hanunus
ual
orunf
ore
see
nsi
t
uat
i
on.
Thei
nfor
malor
gani
zat
iont
her
efor
ehasani
mpor
tanti
nfl
uenceont
hemor
ale,
i
on;j
obsat
isf
act
ionandper
for
manceofst
aff
.Itcanpr
ovi
demember
swi
th
oppor
tuni
tyt
ouset
hei
rini
ti
ati
veandcr
eat
ivi
tyi
nbot
hper
sonalandi
ona
lde
vel
opme
nt.

Compone
ntsofanor
gani
zat
i
on
Anyor
gani
zat
ioncanbedescr
ibed,
broadl
yint
ermsofanoper
ati
ngcomponentand
anadmi
ni
st
rat
i
vec
ompone
nt.
Theoper
ati
vecomponent-Thi
scompr
isesoft
hepeopl
ewhoact
ual
l
yunder
take
t
hewor
kofpr
oduci
ngt
hepr
oduct
sorser
vices.
Theadmi
nist
rat
ivecomponent-compr
isesofmanager
sandanal
yst
sandi
s
concer
nedwi
thsuper
visi
onandco-
ordi
nat
ion.Usi
ngt
hedescr
ipt
ionoft
het
wo
component
s,t
hewor
kor
gani
zat
ioncanbegr
oupedi
nter
msoff
ivebasi
ccompone
nts
.
 Theoper
ati
onal
cor
e-Thi
sisc
onc
ernedwi
thdi
rec
tper
for
manc
eoft
he
t
echni
cal
andpr
oduct
iveoper
ati
onsandi
sinv
olv
edt
hecar
ryi
ngoutof
act
ual
taskact
ivi
ti
esoft
heor
gani
zat
ion.
E.g.
peopl
eteac
hingac
las
sroom,
t
reat
ingapat
ient
,cook
ingmeal
sinahot
el,
ser
vingi
nabank,
repai
ri
ngahol
e
ont
her
oadet
c.
 Oper
ati
onal
suppor
t-I
tsconcer
nedwi
tht
het
echni
cal
orpr
oduct
ivepr
ocess
butc
los
elyr
elat
edt
otheac
tual
fl
owofoper
ati
onal
wor
k,f
orex
ampl
epeopl
e
wor
kingi
nqual
i
tycont
rol
,wor
kst
udy
,pr
ogr
esspl
anni
ng,st
orekeepi
ng,
t
echni
cal
ser
vi
ces
,wor
ksmai
nte
nanc
eet
c.
 Or
gani
zat
ional
suppor
t-I
tisc
onc
ernedwi
thpr
ovi
si
onofs
erv
icesf
ort
he
whol
eor
gani
zat
ioni
ncl
udi
ngt
heoper
ati
onal
cor
ebutwhi
char
eusual
l
y
out
sidet
heact
ualf
lowofoper
ati
onal
wor
k,f
orexampl
epeopl
ewor
kingi
n
per
sonnel
,medi
cal
ser
vices,
cant
een,
managementaccount
ing,
off
ice
ser
viceset
c.
 Topmanagement-i
sconcer
nedwi
thbr
oadobj
ect
ivesandpol
i
cies,
st
rat
egi
cdeci
si
ons,
thewor
koft
heor
gani
zat
ionasawhol
eand
i
nter
act
ionswi
thex
ter
nal
env
ironmentf
orex
ampl
e,Managi
ngDi
rect
or,
Gov
ernor
s,ManagementTeam,
Chi
efExecut
ive,
Boar
dofDi
rect
orsand
counci
lmember
s.
 Mi
ddl
emanagement-i
s concer
nedwi
th co-
ordi
nat
ionandi
ntegr
ati
on
ofact
ivi
ti
esandpr
ovi
dingl
i
nkswi
thoper
ati
onal
suppor
tst
affand
or
gani
zat
ional
suppor
tst
aff
,andbe
twe
ent
heope
rat
ional
cor
eandt
op
manage
ment
.

Compar
isonoff
ormal
andi
nfor
mal
organi
zat
ions

char
act
eri
sti
cs For
mal
organi
zat
ion I
nfor
mal
organi
zat
ion
1.St
ruct
ure
a.Or
igi
n Pl
anned Spont
aneous
b.Rat
ional
e Rat
ional Emot
ional
/Ir
rat
ional
c.Char
act
eri
sti
cs St
abl
e Dy
nami
c
2.
Posi
ti
ont
ermi
nol
ogy Job Rol
e
3.Goal
s Pr
ofi
tabi
l
ityorser
vicet
o Membersat
isf
act
ion
soci
ety
4.I
nfl
uence
a.Base Posi
ti
on Per
sonal
i
ty
b.
Type Aut
hor
it
y Power
c.Fl
ow Top-
down Bot
tom-
up
5.Cont
rol Thr
eatoff
ir
ing,
demot
ions Phy
sical
orsoci
alsanct
ions
mechani
sms (
nor
ms)
6.Communi
cat
ions
a.Channel
s For
mal
channel Gr
apev
ine
b.Net
wor
ks Wel
ldef
ined,
fol
l
owf
ormal Poor
lydef
ine,
cutacr
ossr
egul
ar
l
i
nes channel
s
c.Speed Fast
d.Accur
acy Sl
ow Low
Hi
gh
7.Char
ti
ngt
he Or
gani
zat
ionchar
t
or
gani
zat
ion
8.Mi
scel
l
aneous
a.I
ndi
vi
dual
sincl
uded Al
li
ndi
vi
dual
sinwor
kgr
oup Onl
ythoseaccept
abl
e
b.I
nter
per
sonal Pr
escr
ibedbyj
obdescr
ipt
ion Ar
isespont
aneousl
y
r
elat
ions Assi
gnedbyor
gani
zat
ion Resul
tofmember
shi
pagr
eement
c.Leader
shi
prol
e
Funct
ional
dut
iesorposi
ti
ons Per
sonal
char
act
eri
sti
cs,
ethni
c
d.basi
sofi
nter
act
ion backgr
ounds,
stat
us

e.Basi
sofat
tachment Cohesi
veness
30ORGANI
ZATI
ONSTRUCTURE

Thi
sist
he di
vi
si
on ofwor
kamong member
s oft
he or
gani
zat
ion,and t
he
coor
dinat
ionoft
hei
ract
ivi
ti
esso t
heyar
edi
rect
ed t
owar
dst
hegoal
sand
obj
ect
ivesoft
heor
gani
zat
ion.

St
ruct
urei
sthepat
ter
nofr
elat
ionshi
pamongposi
ti
onsi
ntheor
gani
zat
ionand
amongmember
soft
heor
gani
zat
ion.St
ruct
uremakespossi
blet
heappl
i
cat
ionof
t
hepr
ocessofmanagementandcr
eat
esaf
ramewor
kofor
derandcommand
t
hrough whi
ch t
heact
ivi
ti
esoft
heor
gani
zat
ioncanbepl
anned,or
gani
zed,
di
rect
edandcont
rol
l
ed.Thest
ruct
uredef
inest
ask
sandr
esponsi
bil
i
ties,wor
k
r
olesandr
elat
ionshi
ps,
andchannel
sofc
ommuni
cat
ion.
I
tis al
way
simpor
tantt
o cont
inual
l
yrev
iew t
he st
ruct
ure ofany f
ormal
or
gani
zat
iont
oensur
ethati
tist
hemostappr
opr
iat
efor
mfort
hepar
ti
cul
ar
or
gani
zat
ion,
andi
nkeepi
ngwi
thi
tsgr
owt
handdev
elopment
.

3.
1Obj
ect
ivesofOr
gani
zat
ionSt
ruct
ure

Theeconomi
candef
fi
ci
entper
for
manceoft
heor
gani
zat
ionandt
hel
evelof
r
esour
ceut
il
i
zat
ion.
•Moni
tor
ingt
heact
ivi
ti
esoft
heor
gani
zat
ion.
•Account
ingf
orar
easofwor
kunder
takenbygr
oupsandi
ndi
vi
dual
member
s
oft
heor
gani
zat
ion.
•Coor
dinat
ionofdi
ff
erentpar
tsoft
heor
gani
zat
ionanddi
ff
erentar
easofwor
k.
•Fl
exi
bil
i
tyi
nor
dert
orespondt
ofut
uredemandsanddev
elopment
s,andt
o
adaptt
ochangi
ngenv
ironment
ali
nfl
uences.
•Thesoci
alsat
isf
act
ionofmember
swor
kingi
ntheor
gani
zat
ion.

3.
2'Lev
elsofOr
gani
zat
ion
Organizat
ions arel ayer
ed.Di f
ferentres ponsibi
l
it
ies,authori
tyand pol
icy and
deci si
on maki ngar ecarr
iedoutbydi ff
er entpeopleatvaryi
nglevel
sof
seniori
tythroughoutt heorganizati
onstructure.Therear
et hreei
nter
-rel
ated
l
evelsinanor ganizati
onshierar
chicalst
ructure.

TheTechni
cal
Lev
el:
-Thi
slev
eli
sconcer
nedwi
thspeci
fi
coper
ati
onsand
di
scr
eter
isks.wi
tht
heact
ual
jobort
askst
obedone,
andwi
thper
for
manceof
t
echni
calf
unct
ionForex
ampl
e,t
hephy
sical
product
ionofgoodsi
na
manuf
act
uri
ngf
ir
m ort
heac
tual
proc
essoft
eac
hingi
naneduc
ati
onal
es
tabl
i
shment
. TheManager
ial
Lev
el:
-
I
tisconcer
nedwi
tht
hecoor
dinat
ionandi
ntegr
ati
onofwor
katt
het
echni
cal
lev
el
i
.e.deci
si
onatt
hemanager
ial
lev
elr
elat
etot
her
esour
ces-
necessar
yfor
per
for
manceoft
het
echni
cal
funct
ionandt
othebenef
ici
ari
esoft
hepr
oductor
ser
vicespr
ovi
ded.
Member
soft
heor
gani
zat
ionatt
hisl
evel
areconcer
nedwi
th:
(
i) Medi
ati
ngbet
weent
heor
gani
zat
ionandi
tsex
ter
nal
env
ir
onments
uchast
he
us
ersoft
heor
gani
zat
ion'
spr
oduc
tandt
hepr
ocur
ementofr
esour
ces
,(i
i
) The
admi
nist
rat
iveoft
hei
nter
nal
aff
air
sort
heor
gani
zat
ioni
ncl
udi
ngt
hec
ont
rol
of
t
heoper
ati
onsoft
het
echni
cal
func
tion.
TheCommuni
tyLev
el;
,-Thi
slev
eli
sconcer
nedwi
thbr
oadobj
ect
ivesandt
hewor
k
of:or
gani
zat
ionasawhol
e.Themanager
iall
eveli
nter
rel
ateswi
tht
hisl
evel
.Iti
s
al
sor
efer
eedt
oasi
nst
it
uti
onal
lev
el.
Deci
sionsatt
hisl
evel
wil
lbeconcer
nedwi
th
t
hesel
ect
ionofoper
ati
onsandt
hedev
elopmentoft
heor
gani
zat
ioni
nrel
ati
ont
o
ex
ter
nalagenci
esandt
hewi
dersoci
alenv
ironment
.Exampl
esofcommuni
ty
l
evel
swi
thi
n:or
gani
zat
i
onsi
ncl
ude
:.Theboar
dofdi
rec
tor
sofj
oi
nts
toc
kcompani
es.
2.Gov
erni
ngbodi
esofeduc
ati
ones
tabl
i
shment
sinc
ludi
ngex
ter
nal
repr
esent
ati
ves
,
i
.
e.Boar
dofGov
ernor
s
3.Tr
ust
eesofnon-
prof
itor
gani
zat
ions
.
Thesebodi
espr
ovi
deamedi
ati
ngl
i
nkbet
weent
hemanager
ial
organi
zat
ionand.
coor
dinat
ionofwor
koft
het
echni
cal
organi
zat
ionsandt
hewi
dercommuni
ty
i
nter
est
s.Cont
rol
oft
heor
gani
zat
ionsatt
hisl
evel
canbeexer
cisedby
,legi
slat
ion,
codesofs
tandar
dsorgoodpr
act
ice,
tradeorpr
ofes
sional
ass
oci
ati
ons
,pol
i
ti
cal
or
gov
ernment
al_a
nd publ
i
cint
ere
st,
3.
3El
ement
s/Di
mensi
onsofOr
gani
zat
ional
Str
uct
ure

PughD.
Sinhi
sar
ti
cl
e"Or
gani
zat
ionsasPsy
chol
ogi
cal
Env
ironment
s"i
dent
if
iessi
x
v
ari
abl
est
hatdet
ermi
nedi
mens
ionsofor
gani
zat
ions
truc
tur
e.

Spec
ial
i
zat
ion:
-Thi
sisc
onc
ernedwi
tht
hedi
vi
si
onofl
abourandt
heal
l
ocat
ionof
t
ask
samongdi
ff
erentposi
ti
ons.
Thedi
vi
si
onofwor
kandt
hegr
oupi
ngt
oget
herof
peopl
eshoul
dwher
everpossi
ble,
beor
gani
zedbyr
efer
encet
osomecommon
c
har
act
eri
sti
cswhi
chf
ormsal
ogi
cal
li
nkbet
weenac
tiv
it
iesi
nvol
ved.
Wor
kcanbe
di
vi
ded,
andac
ti
vi
ti
esl
i
nke
dtoge
the
r,i
nav
ari
etyofway
s.
St
andar
diz
ati
on:
-Thes
tandar
diz
ati
onofpr
ocedur
es(
rul
esofdef
ini
ti
onst
hathav
e
r
egul
ari
tyofoc
cur
renc
eandpur
por
ttoc
overal
lci
rcums
tanc
es)
.Thi
sisabas
icas
pec
t
3f
anor
gani
zat
i
onal
str
uct
ure
.
For
mal
i
zat
ion:-Thi
sdenot
est
heext
entt
owhi
chr
ules,
procedur
es,
inst
ruct
ions
and communi
cat
ions ar
e setouti
n wr
it
ten document
s.Hi
ghl
yfor
mal
i
zed
or
gani
zat
ionscar
eful
l
ycodi
fyeachj
ob,descr
ibi
ngt
hespeci
fi
cjobdet
ail
sand
ensur
econf
ormi
tyt
o
t
hej
obdescr
ipt
ion.
Lessf
ormal
i
zedor
gani
zat
ionshav
eloosel
ydef
inedj
obsand
donotcont
rol
wor
kbehav
iour
.
Cent
ral
i
zat
ion:
-Thi
sisconcer
nedwi
tht
hel
ocusofaut
hor
it
ytomakedeci
sions
ef
fect
ingt
heor
gani
zat
ion,det
ermi
nedbyt
hel
astper
sonwhoseassenti
s
necessar
ybef
orel
egi
ti
mat
eact
ioncanbet
aken.
Ther
ear
efourf
act
orsaf
fec
tingc
ent
ral
i
zat
ion;
.
Si
zeoft
heor
gani
zat
ion;
-thel
argert
hesi
zeoft
heor
gani
zat
iont
hemor
ethe
del
egat
ionofaut
hor
it
y,
Technol
ogy
;-r
efer
stot
hewayofdoi
ngt
hings.
Inr
out
inet
echnol
ogy
,ani
ndi
vi
dual
per
for
mst
hesamet
asksov
erandov
eragai
nwhi
l
einnon-
rout
inet
echnol
ogy
,
t
het
asksar
enotr
epeat
ed.
Env
ironment
alcondi
ti
ons;-I
fthe or
gani
zat
ion i
swor
king i
nanunst
eady
env
ironment
.Ther
ehast
obemor
edel
egat
iont
oenabl
eitt
ocopewi
thchanges
andadaptt
othechangi
ngenv
ironment
.
Thepol
i
ti
cal
orderoft
hecount
ry.
Conf
igur
ati
on;
-Thi
sist
he'
shape'
oft
hest
ruct
uresf
orexampl
e,l
ongorshor
tchai
n
ofc
ommand.
Tr
adi
ti
onal
i
sm;
-Thi
sist
heext
entt
owhi
chanor
gani
zat
ioni
sst
andar
dizedby
c
ust
omer
sorbyr
ules
.

3.
4Pr
inci
plesofOr
gani
zat
ion–St
artHer
e

Thesear
egui
danceont
hest
ruct
uri
ngofor
gani
zat
ions.Pr
operappl
i
cat
ionoft
he
pr
inci
plesofor
gani
zat
ioncanhel
pimpr
oveor
gani
zat
ional
per
for
mance.These
pr
inci
plesi
ncl
ude:

 Thepr
inci
plesoft
heobj
ect
ive-Ev
eryor
gani
zat
ionandev
erypar
toft
he
or
gani
zat
ionmustbeanexpr
essi
onoft
hepur
poseoft
heunder
taki
ng
concer
ned,
ori
tismeani
ngl
essandt
her
efor
eredundant
.
 Thepr
inci
pleofspeci
ali
zat
ion:
-Theact
ivi
ti
esofanymemberofany
or
gani
zedgr
oups
houl
dbec
onf
ined,
asf
araspos
sibl
etot
heper
for
manc
eofa
s
ingl
efunc
tion.
 Thepr
inc
ipl
esofc
o-or
dinat
ion:
-Thepur
pos
eofor
gani
zi
ngpers
e,as
di
sti
ngui
shedf
romt
hepur
poseofunder
taki
ng,
ist
ofaci
l
itat
eco-
ordi
nat
ion;
uni
tyofef
for
t.
 Thepr
inci
pleofaut
hor
it
y:-I
nanyor
gani
zedgr
oupt
hesupr
emeaut
hor
it
y
mustr
estsomewher
e.Ther
eshoul
dbeacl
earl
i
neofaut
hor
it
ytoev
ery
i
ndi
vi
dual
int
heg
rou
p.
 Thepr
inc
ipl
eofr
espons
ibi
l
it
y:-
Ther
espons
ibi
l
it
yoft
hes
uper
iorf
ort
heac
tsof
t
hes
ubor
dinat
eisabs
olut
e.
 Thepr
inci
pl
eofdef
ini
ti
on:
-Thecont
entofeachposi
ti
on,
thedut
ies,
the
aut
hor
it
yandr
espons
ibi
l
it
ycont
empl
atedandt
her
elat
ions
hipwi
thot
her
pos
iti
ons
houl
dbec
lear
lye
arl
yde
fine
dinwr
it
ingandpubl
i
she
dtoal
lconc
erne
d.
 Thepr
inc
ipl
eofs
panofc
ont
rol
:-Noper
sons
houl
dsuper
vi
semor
ethanf
ive,
oratt
hemos
t,s
ixdi
rec
tsubor
dinat
eswhos
ewor
kint
erl
ock
s.
 Thepr
inci
pleofbal
ance:
-Iti
sessent
ial
thatt
hev
ari
ousuni
tsoft
he
or
gani
zat
ionshoul
dbekepti
nbal
ance.
 Thepr
inci
pleofcont
inui
ty:
-Re-
organi
zat
ioni
sacont
inuouspr
ocess:
In
ev
eryunder
taki
ng,
speci
fi
cpr
ovi
si
onshoul
dbemadef
ori
t.

Thesepr
inci
pl
eswer
efor
mul
atedbyal
eadi
ngaut
hor
it
yint
heUKatt
het
ime,
Lvndal
l
3.
5Pol
i
cyi
nCommuni
tyBas
edOr
gani
zat
ions

-Keny
a,CBO'
sar
erequi
redt
oconf
ormt
other
equi
rement
soft
hel
aw.
Thi
smeans
t
hatCBO'
sar
efor
medt
heyhav
etoobser
vet
heconst
it
uti
onal
,legalandst
atut
ory
_-
requi
re
ment
sift
heyar
etoope
rat
e.

TheCBO'
sar
efor
med,
themember
saswel
last
hei
rleader
shav
eanobl
i
gat
iont
o
r
egi
sterwi
tht
her
elev
antdepar
tmenti
ntheMi
nist
ryofGenderSpor
tsandSoci
al
s
erv
ice
s
Ther
egi
st
rat
ionofCBO'
sisapr
oce
sst
hati
nvol
vesv
ari
ouss
tage
s:
 TheCBO'
smustf
ir
stdev
elopaconst
it
uti
onwhi
chst
ipul
ateshowt
heconduct
ofmember
sandac
tiv
it
ieswi
l
lbec
arr
iedouti
nor
dert
oac
hiev
esetobj
ect
iv
es.
 Themi
nut
esofmeet
ingt
hatc
ulmi
nat
edi
ntot
hef
ormat
ionoft
heor
gani
zat
ion
bewe
llk
ept
,aswe
llasl
i
stofgr
oupme
mbe
rs.
 Thel
i
stoft
hemember
s,t
hei
ri
dent
it
ycar
dnumber
sandt
hei
rsi
gnat
uress
houl
d
bes
ubmi
tt
edt
othes
oci
aldev
elopmentof
fi
ce.
InKeny
aregi
str
ati
onsofCBO'
s
t
akespl
acei
nthedi
str
ictofor
igi
n.
 Member
sshoul
dpi
ckr
egi
str
ati
onf
ormsf
romt
her
elev
antof
fi
cesandf
il
li
n
t
her
equi
redi
nfor
mat
ion.
 Thet
eam l
eadershoul
dmakef
ivecopi
esoft
her
egi
str
ati
onf
orm andt
o
each
at
tac
hthef
oll
owi
ng:
3.Thec
ons
ti
tut
ionoft
heCBOMi
nut
es
Li
stofme
mbe
rs,
IDNumbe
rsandt
hei
rsi
gnat
ure
s
Ar
egi
st
rat
ionf
eewhi
chi
scur
rent
lyKs
hs700.

5OCONSTI
TUTI
ON
CBOConst
it
uti
oni
sthesupr
emel
aw(
itest
abl
i
shest
hemai
nor
gansoft
heCBO)
.
i
tout
li
nest
he:
Nameoft
heCBO Loc
ati
on
oft
heCBO.
Pur
posesMai
n
obj
ect
ives: Member
shi
p
r
. Subscr
ipt
ion
Obl
i
gat
ionoft
hemember
s Ri
ght
s
ofmember
s Suspensi
on
Ter
minat
ionofmember
shi
p. Meet
ings
pr
ocedur
es
:
Managementcommi
tt
ee(
composi
ti
on,
ter
msofr
efer
ence,
thei
rel
ect
ion)
._ El
i
gibi
l
it
y
FundsandAsset
s/sour
ces,
useandcont
rol
.:
".
Account
sandAudi
ts Rul
es
andBv
-l
aws.
Ar
bit
rat
ion
Amendmentoft
hec
ons
tit
uti
on
Di
ssol
uti
onoft
heCBOConc
lus
ion
I
ti
showev
eri
mpor
tantt
onot
ethatt
heCBOc
ons
tit
uti
onmus
tbei
nconf
ormi
tywi
th
t
he l
aws.I
tshoul
dnotbei
nconsi
stentori
nconf
li
ctwi
tht
heconst
it
uti
onoft
he
Gui
di
ngPr
inc
ipl
esofCBO'
s
Thesear
eval
uest
hatar
eint
endedt
ogui
deordescr
ibet
heCBO'
sint
hei
r
oper
ati
ons.
Thos
epr
inc
ipl
esc
ompl
ywi
thappl
i
cabl
est
atel
aws
.Thi
scodeofc
onduc
twas
f
ormul
ated
Counc
ilofNGO'
sin1995.
Pr
obi
ty
:-Thi
sref
erst
owhol
e-
hear
tedhones
tyandv
ir
tue.I
trequi
resCBO'
sand
NGO'
stoper
for
mthei
rdut
ieshones
tlyandf
air
ly
,nott
oabus
eanypr
iv
il
egeor
pr
ovi
def
avourt
oanype
rson.
Se
lfr
egul
ati
on;
-Thi
ste
rmme
anst
aki
ngc
ommandsf
romoneaut
hor
it
ati
vesour
ce,
t
hesel
f,
andr
eject
ingal
lat
tempt
stoov
err
ideonesi
ndependence.
Thi
scode
r
equi
resNGO'
sandCBO'
sint
heex
ist
enceofsel
fregul
ati
ont
ost
ri
vef
orper
sonal
andpol
i
ti
cal
independenc
e;t
oappr
ais
eandev
aluat
ethei
rconduc
tpe
riodi
cal
l
y;t
obe
ope
ntol
ear
ningandc
hange
:
I
mpor
tanc
eofSel
fRel
i
anc
eofCBO'
s
•I
tpr
otec
tst
hei
ndependenc
eoft
heCBOs
ect
orf
romt
hes
tat
eandot
hermember
s
oft
hes
oci
etywhodonotbe
longt
othats
ect
or.
•I
test
abl
i
sheset
hical
standar
dsandt
hemannerofdi
sci
pli
ningt
hosewhodo
not
abi
debyt
heest
abl
i
shedst
andar
ds.
«Itenabl
esanor
gani
zat
ion
t
oachi
evei
tsownmi
ssi
onandv
isi
ons.

(
ii
i)Just
ice:
-Any
thi
ngt
hatmeasur
esupt
otr
uthandr
eal
i
tyi
swhati
swi
del
y
i
nter
pret
ed as j
ust
ice,i
tmeans f
airr
epr
esent
ati
on off
act
s and maki
ng
av
ail
abl
etoev
ery
onet
hatwhi
chi
shi
sorherdue.
Acc
ordi
ngt
othi
spr
inc
ipl
e,NGO'
s
and CBO'
s ar
erequi
red t
o uphol
dthe r
ight
s ofal
land par
ti
cul
arl
ythe
di
sadv
ant
aged.Theyshoul
dpr
act
icef
air
nessandequal
i
tyofoppor
tuni
tyf
oral
l
r
egar
dless ofnat
ional
i
ty,et
hni
c,genderand r
eli
gious backgr
ounds.The
or
gani
zat
ion'
sac
tions
houl
dbeneed-
ori
ent
ed,
impar
ti
alandj
ust
.
(
iv
)Ser
vi
ce:
-Ser
vi
cemeansper
for
manc
eofl
abourf
ort
hebenef
itofanot
her
.Thi
sis
t
hedes
iret
opr
omot
ethehappi
nes
sofmank
indt
hrough,
acommi
tmentt
odo
k
indandchar
it
abl
ewor
k.CBO'
sandNGO'
sshoul
dbeseent
oex
erci
set
his
pr
inc
ipl
ethr
oughdoi
ngt
hef
oll
owi
ng:

(
i) St
ri
vi
ngt
oimpr
ovet
hei
rser
vi
cedel
i
ver
y
(
ii
) Pr
omot
ingc
ommuni
tyor
gani
zat
ionandpar
ti
ci
pat
ion.
(
ii
i) Educat
ingt
hepubl
i
cthr
oughshar
ingi
nfor
mat
ion
(
iv) Fast
eni
ngoppor
tuni
ti
esf
ort
hosebei
ngser
vedt
oinf
luencebot
hthe
t
ypeanddel
i
ver
yofser
vices.
(
v)Cooper
ati
on-Thi
sref
erst
otheactofoper
ati
ngt
oget
herwi
thi
nthe
or
gani
zat
ioni
nor
dert
oachi
eveacommongoal
.Thi
spr
inci
pleemphasi
zea
f
ell
owshi
pingai
nandl
oss,i
nhonouranddshonour
,inv
ict
oryanddef
eat
.
Thi
siscal
l
edpar
tner
ing.I
nfor
mat
ionandex
per
ienceshoul
dbeshar
ed.Al
l
CBOsshoul
dst
ri
vef
oruni
ty,col
l
abor
ati
on,r
eapr
oci
tyandt
eam "
wor
k.
Ami
cabl
eresol
uti
onofconf
li
cti
shi
ghl
yval
uedaswel
lasunpr
oduct
ive
dupl
i
cat
ionofact
ivi
ti
esshoul
dbeav
oided.
(
vi)Pr
udence-Al
lNGCTsi
nex
erci
seoft
hispr
inci
plear
eex
pect
edt
oact
af
ter car
efulconsi
der
ati
on and caut
ion.Wel
l
-i
nfor
med and sensi
ble
deci
sionsshoul
dbegi
venpr
ior
it
y.Goodmanagementpr
act
ices,cr
eat
ivi
ty,
i
nnov
ati
on,
shoul
dbeuphel
d.
(
vii
)Respect-Thi
smeanst
her
ecogni
ti
onoft
hewor
k,r
ight
sandpot
ent
ial
l
y
ofot
her
s.I
tishol
dingandt
reat
ingoneanot
heri
nhi
ghest
eem.NGO'
sand
CBO'
s hav
e t
o obser
ve t
he honour
,nat
ional secur
it
y,power and
i
ndependenceoft
heRepubl
i
cofKeny
a.Al
sonat
ionalandi
nter
nat
ional
pol
i
ciesoft
hegov
ernmentandt
heRepubl
i
cofKeny
ashoul
dber
espect
ed
e.
g.st
andi
ngupwhi
l
ethenat
ionalf
lagi
sbei
ngr
aisedi
naNGO orCBO
member
smeet
ingorconf
erence.

Cl
assi
fi
cat
ionofOr
gani
zat
ions

Cl
assi
fi
cat
ionofor
gani
zat
ionsenabl
esust
orel
ate(
hest
udyofmanagement
andor
gani
zat
ional
'bahav
iourt
oonepar
ti
cul
art
ypeofor
gani
zat
ionas
di
sti
nctf
rom anot
her
.Itenabl
egener
ali
zat
ionst
obemadeont
hebasi
sof
cer
tai
nchar
act
eri
sti
csf
eat
uresofor
gani
zat
ionwi
thi
napar
ti
cul
argr
oupi
ng.
r
ati
onscanbedi
sti
ngui
shedbyt
hei
rnat
ure,
type,
goodsorser
vices
pr
ovi
ded,
siz
e,ai
msobj
ect
ivesandt
hepeopl
ewhoar
eempl
oyedbyorwho
wor
kint
hem.Di
ff
erenthav
eemphasi
zedpar
ti
cul
arf
eat
uresof
or
gani
zat
ions.
_
1.Cl
ass
ifi
cat
ionbymaj
orpur
pos
e
Thi
sisacommoncl
assi
fi
cat
ion.
Itconsi
stsof
Busi
nessf
ir
ms(
economi
cor
gani
zat
ions)
Ar
mies,
tradeuni
onsandpol
i
cef
orces(
prot
ect
ive
or
gani
zat
ions)
Cl
ubsandsoci
eti
es(
associ
ati
veor
gani
zat
ions)
Local
aut
hor
it
iesandhospi
tal
s(publ
i
cser
viceor
gani
zat
ions
Chur
ches(
rel
i
giousor
gani
zat
ions)
.
Howev
er,
thi
sdi
sti
nct
iont
endst
olackr
efi
nementandnotal
l
or
gani
zat
ionscanf
itsi
mpl
yinonecl
assi
fi
cat
ion.Manyor
gani
zat
ions
ser
vemor
ethanonegoal
.
Cl
assi
fi
cat
ionbyf
ormsofpower
/sy
stem ofcompl
i
anceand
i
nvol
vement
.Et
zionicl
assi
fyor
gani
zat
ionsaccor
dingt
opowerand
i
nvol
vement
Power
:-
Hei
dent
if
iest
hreef
ormsofpower
Coer
civ
e:-
Thi
ski
ndofpowerl
i
esont
heuseoft
hreat
s,orphy
sical
sanct
ionsor
f
orcei
ncaseani
ndi
vi
dual
fai
l
stocompl
ye.
g.cont
rol
li
ngt
heneedf
orf
oodor
comf
ortor
gani
zat
ionsundert
heki
ndofpoweri
ncl
ude;
juveni
ledet
ent
ions,
l
aw pr
ison,
lawenf
orcementagencyet
c.

Remuner
ati
ve/ut
il
it
ari
an:
-Thi
ski
ndofpoweri
nvol
vest
hemani
pul
ati
onof
mat
eri
alr
esour
cesandr
ewar
dsf
orex
ampl
ethr
oughsal
ari
esandwages.
Or
gani
zat
ionsundert
hiski
ndofpoweri
ncl
ude;
postof
fi
ces,
rest
aur
ant
s,r
etai
l
st
ores,
tradeassoci
ateset
c.Nor
mat
ivepower
:-Thi
ski
ndofpowerr
eli
esi
nthe
al
locat
ionandmani
pul
ati
onofsy
mbol
i
crewar
ds,
forex
ampl
eest
eem and
pr
est
ige.Or
gani
zat
ionsundert
hiski
ndofpoweri
ncl
ude;
chur
ches,
civ
ilr
ight
s
or
gani
zat
ions,
local
pol
i
tical
par
ti
es,
local
aut
hor
it
yrecr
eat
iondepar
tment
.mi
al
socl
assi
fi
esor
gani
zat
ionsbasedont
hedegr
eeofi
nvol
vement
:Thi
sist
he:
eof
commi
tmentofmember
stot
heor
gani
zat
ion.
Theki
ndsofi
nvol
vementi
ncl
ude
Al
ter
nat
ive:
-Thi
ski
ndofi
nvol
vementoccur
swher
emember
sar
einv
olv
ed
agai
nstt
hei
rwi
shes.Ther
eisast
rong negat
ive or
ient
ati
on t
owar
ds t
he
or
gani
zat
ions.
2 Cal
cul
ati
ve:
-Thi
soccur
swher
eat
tachmentt
otheor
gani
zat
ion
i
smot
ivat
edbyext
ri
nsi
crewar
ds.Ther
eisei
theranegat
iveor
ient
ati
onoral
ow
posi
ti
veor
ient
ati
ont
owar
dst
heor
gani
zat
ion.; Mor
al:
-Thi
sisbasedont
he
i
ndi
vidual
'sbel
iefi
n,andv
aluepl
acedon,
thegoal
soft
heor
gani
zat
ions.
Ther
eisahi
ghposi
ti
veor
ient
ati
ont
owar
dst
heor
gani
zat
ion.
Cl
assi
fi
cat
ionbyf
unct
ionoft
heor
gani
zat
ion
 Thi
sisassoci
atedwi
thTal
cotPar
sons,
Dani
elandRober
tKhun.
 Economi
cfunct
ionor
gani
zat
ions:
-Theyengagei
neconomi
cact
ivi
ti
es
t
hathel
pinear
ningal
i
vingi
nsoci
ety
.Theycanbeengagedi
nbusi
ness
ornot
.Busi
nessor
ient
edor
gani
zat
ionsi
ncl
ude;
tradi
ng,
commer
cial
,
i
ndust
ri
alorot
herdi
rectser
vices.Non-
busi
nessor
ient
edeconomi
c
or
gani
zat
ionsi
ncl
udef
armi
ngandgar
deni
ngf
orsubsi
stence.
 Pol
i
tical
Funct
ionOr
gani
zat
ions:
-Theyar
econcer
nedwi
thchangi
ngor
adopt
ingci
rcumst
ancesper
tai
ningt
oachi
evi
ngcer
tai
ngoal
sina
par
ti
cul
arsoci
ety
.Theyseekt
oassur
e.Theyi
ncr
easet
hesoci
ety'
s
capaci
tyt
oaccompl
i
shde
sir
ede
nds
.Ex
ampl
esi
ncl
ude:l
egi
slat
ors,
pol
ice,
judi
ciar
yet
c.The
seor
gani
zat
ionsseekt
oco-
ordi
nat
eact
ivi
ti
es
i
nsoci
etyandmai
ntai
npeaceandst
abi
l
it
y.
 I
ntegr
atedFunct
ionOr
gani
zat
ions:
-Theseser
vet
oset
tl
econf
li
ctsi
nthe
soci
ety
.Theydi
rectmot
ivat
ionst
owar
dsf
ulf
il
lmentofi
nst
it
uti
onal
i
zed
expect
ati
onsandt
oensur
ethatt
hepar
tsofasoci
etywor
ktoget
her
.
Theyf
aci
l
itat
eachi
evement
sofor
gani
zat
ional
goal
sandensur
ethata
goodcl
imat
eexi
stst
ocar
ryoutt
heor
gani
zat
ion'
sact
ivi
ti
es.Ther
e
basi
crul
eist
oensur
ejust
ice,
peaceandst
abi
l
ity
.Ex
ampl
esi
ncl
ude;
pr
isons,
law-
cour
tsandpol
i
cest
ati
on.
 Pat
ter
nmai
ntenanceor
gani
zat
ions:-Theypr
ovi
desoci
etalcont
inui
ty
t
hrough educat
ional
,cul
tur
al and expr
essi
ve act
ivi
ti
es. They ar
e
concer
nedwi
thl
ongt
erm soci
etalv
alues,behav
ior
alpat
ter
ns,cr
eat
ionof
k
nowl
edgecul
tur
eet
c.Theycr
eat
eand mai
ntai
nval
uesy
stems,t
he
f
urt
her
ing ofknowl
edge and maki
ng sui
tabl
eli
fe pat
ter
ns.Theyar
e
associ
atedwi
thhonest
yfai
rness,andacqui
si
ti
onoft
hesoci
al
iz
ati
on.
Ex
ampl
esar
e;school
s,chur
ches,
soccert
eams.

Cl
assi
fi
cat
ionbasedonpr
imar
ybenef
ici
ary
:
Wer
efor
mul
atedbyBl
auandSc
ott
.Theyar
efourandar
ecl
ass
ifi
edont
hebas
isof
whobenef
it
s,t
hati
s,whi
choft
hef
ourcat
egor
iesi
sthepr
imebenef
ici
ary
.
Mut
ualor
gani
zat
ion:
-Thi
siswher
ethepr
imar
ybenef
ici
aryi
sthemember
shi
p,as
pol
i
tical
par
ti
est
radeuni
onsi
.
e.COTU.
Prof
essi
onal
associ
ati
on'
si.
e.L.
S.K,
r
eli
gi
oussect
s,et
hni
cassoci
ati
onsi
.
e.GEMA. Busi
nes
or
gani
zat
ions:
-Thi
siswher
ethepr
imar
ybenef
ici
ari
es.
Ther
econcer
nist
henot
t
henat
ureoft
heout
put
.Thei
rai
misachi
evi
ngmax
imum gai
nwi
thmi
ni
mal
They
i
ncl
udei
ndust
ri
alandot
herf
ir
mspr
ivat
elyownedandoper
atedf
orpr
ofi
t,
i,hot
els,
newspaper
s,quar
ry,
rest
aur
ant
s,r
etai
l
sst
oreset
c. Ser
vi
or
gani
zat
ions-Thi
siswher
ethecl
i
entgr
oupi
sthepr
imar
ybenef
ici
aryEx
ampl
eof
t
hesek
indsofor
gani
zat
ionsi
ncl
ude,
hospi
tal
s,school
s,wel
far
eagenci
es,
ri
ght
s
or
gani
zat
ions,
insur
ancecompani
es,
juv
eni
l
edet
ent
ioncent
reset
c.

Commonweal
thor
gani
zat
ions-
Thi
siswher
ethepr
imar
ybenef
ici
aryi
sthepubl
i
cat
;Theyar
edesi
gnedt
ogi
vegoal
sandser
vicest
othegener
alpubl
i
cregar
dlessof
economi
cst
atus.
Theyi
ncl
ude,
thepol
i
ce,
postof
fi
ce,
thear
medser
vices,
cent
ral
gov
ernmentdepar
tment
s,muni
ci
pal
counci
l
s,ai
rpor
ts,
gener
alhospi
tal
s,pr
isons,
f
und:
.
2agenc
ieset
c.I
tisi
mpor
tantt
onot
ethati
tisnoteasyt
ofi
nda
compr
ehensi
vecl
assi
fi
cat
ioni
ntowhi
chor
gani
zat
ionscanbesi
mpl
yand
sat
isf
act
ori
l
ycat
egor
ized;
andadegr
eeofr
eal
i
zat
ion,
assumpt
ionandqual
i
ficat
ion
i
srequi
red.
Howev
er,
thecl
assi
fi
cat
ionsofEt
izi
oni
;par
sons,
Dani
elandRober
tKhan
andBl
auandScot
tpr
ovi
deusef
ulc
las
sif
i
cat
i
onor
gani
zat
i
ons
.

4.
0 Or
gani
zat
i
onGOAL
S

 Agoal
isaf
utur
eex
pec
tat
ion.
,somedes
iredf
utur
est
ate.
Iti
ssomet
hingt
he
or
gani
zat
ioni
sst
ri
vi
ngt
oachi
eve.Themeani
ngofagoali
showev
er
subj
ectt
onumberi
nt
erpr
eta
ti
ons
.
 A goal i
nabr
oadsense:-Thi
sref
erst
otheov
eral
lpur
poseoft
he
or
gani
zat
ionse.
g.t
o-r
educ
etel
evi
si
ons
ets
.
 A goali
n a speci
fi
c sense:-Ref
erst
o mor
e speci
fi
c desi
red
accompl
i
shment
s,e.
g.t
opr
oduceandsel
lagi
vennumberofar
angeof
t
elev
isi
onset
swi
thi
nagi
venper
iodoft
i
me.
.
 Agoaloft
heor
gani
zat
ionwi
l
ldet
ermi
net
henat
ureofi
tsi
nputand
out
put
,theser
ies:
theact
ivi
ti
est
hroughwhi
cht
heout
put
sar
eachi
eved,
andi
nter
act
ionswi
thi
tsex
ter
nalenv
ironment
.
I
mpor
tanceofor
gani
zat
ionsgoal
sinsoci
ety

 Goal
spr
ovi
deast
andar
dofper
for
mance.Theyf
ocusat
tent
ionont
he
act
ivi
ti
esoft
heor
gani
zat
ionsandt
hedi
rect
ionoft
heef
for
tsofi
ts
member
s.

 Goal
spr
ovi
deabasi
sforpl
anni
ngandmanagementcont
rol
rel
atedt
o
t
heac
tiv
it
iesoft
heor
gani
zat
ion,

 Goal
spr
ovi
degui
del
i
nesf
ordec
isi
onmak
ingandj
ust
if
icat
ionsf
orac
tions
t
aken.
 Theyr
educ
eunc
ert
aint
yindec
isi
onmak
ingandgi
veadef
enc
eagai
nst
pos
sibl
ecr
it
ici
sm.
 Goal
sinf
luencet
hest
ruct
ureoft
heor
gani
zat
ionandhel
pdet
ermi
net
he
nat
ureoft
echnol
ogyempl
oyed.
Themanneri
nwhi
cht
heor
gani
zat
ioni
s
st
ruct
uredwi
l
lde
ter
minewhati
sbe
ingac
hie
ved,
 Goal
shel
pust
odev
elopc
ommi
tmentofi
ndi
vi
dual
sandgr
oupst
othe
ac
tiv
it
iesoft
heor
gani
zat
ion.
Theyf
ocusat
tent
iononpur
posef
ulbehav
ior
andpr
ovi
deabasi
sofmot
ivat
ionandr
ewar
d.
 Goal
sshowhowt
heor
gani
zat
ioni
sreal
l
yli
ke,
it
str
uenat
ureandc
har
act
er
bot
hforme
mbe
rsandt
hee
xte
rnal
publ
i
c.
 Goal
sser
ve as a bas
isf
ort
he ev
aluat
ion ofc
hange and or
gani
zat
ion
de
vel
opme
nt.
 Goal
sar
ethebas
isf
orobj
ect
iv
eandpol
i
cie
soft
heor
gani
zat
ions
.

For
mul
ati
onofor
gani
zat
ional
goal
s.
Goal
sar
eimpor
tantf
eat
ureofwor
kor
gani
zat
ions.
Tobeef
fect
ivegoal
sshoul
d
beemphasi
zed,
clear
lyst
atedandcommuni
cat
edt
oal
lmember
soft
he
or
gani
zat
ion.Thecl
ari
fi
cat
ion and f
ormul
ati
on ofgoal
sist
he basi
sfor
cor
por
ate pl
anni
ng andpr
ogr
ammi
ng,
budget
ingsy
stems(
PPBS)appr
oacht
o
deci
si
onmaki
ng.I
nor
dert
obesuccessf
ul,
thepr
imar
ygoal
soft
hebusi
ness
or
gani
zat
ionmaybeseenasf
oll
ows:
Tocont
inuei
nexi
stence,
thati
stosur
viv
e
Tomai
ntai
ngr
owt
handdev
elopment
Tomakepr
ofi
t
Dr
uckerhassuggest
edei
ghtkeyar
easi
nwhi
chgoal
sshoul
dbeseti
nter
ms
of
per
for
manc
eandr
esul
ts.
 Mar
ketSt
andi
ng:
-Forex
ampl
e;shar
eofmar
ketst
andi
ngr
angeofpr
oduct
s
andmar
ket
s;di
str
ibut
ion,
pri
ci
ng,
cust
omerl
oyal
tyandsat
isf
act
ion.
 Pr
oduct
ivi
ty:
-Forexampl
e;opt
imum useofr
esour
ces,
useoft
echni
ques
suchasoper
ati
onalr
esear
cht
ohel
pgui
deal
ter
nat
ivecour
seofact
ion,
t
her
ati
onofcont
ri
but
edv
aluet
otot
alr
evenue.
 I
nnov
ati
on;-For exampl
e;i
nnov
ati
on t
oreach mar
ket
ing goal
s,
dev
elopment
sar
isesf
rom t
echnol
ogi
caladv
ancement
,new pr
ocesses
andi
mpr
ovement
sinal
lmaj
orar
easofor
gani
zat
ional
act
ivi
ty
.
 Phy
sicalandf
inanci
alr
esour
ces;
forexampl
e,phy
sicalf
aci
l
iti
essuchas
pl
ant
,machi
nes,of
fi
ceandr
epl
acementoff
aci
l
iti
es,suppl
yofcapi
tal
andbudget
ing;
planni
ngf
ort
hemoneyneeded;
prov
isi
onofsuppl
i
es
 Managerper
for
manceanddev
elopment
:-Forexampl
e;t
hedi
rect
ionof
manager
sandset
ti
ngupt
hei
rjobs.Thest
ruct
ureofmanagement
,the
dev
elopmentoff
utur
emanager
s.
 Pr
ofi
tabi
l
ity
:-Forexampl
e;pr
ofi
tabi
l
ityf
orecast
s and ant
ici
pat
ed
t
imescal
es;
capi
tal
inv
est
mentpol
i
cy.
 Wor
ks per
for
mance and at
ti
tude:
-Forex
ampl
e;uni
on r
elat
ions,t
he
or
gani
zat
ionofwor
k;empl
oyeer
elat
ions
 Publ
i
cresponsi
bil
i
ty:
-Forex
ampl
e;demandsmadeupont
heor
gani
zat
ion,
suchasbyl
aw orpubl
i
copi
ni
on,r
esponsi
bil
i
tyt
osoci
etyandpubl
i
c
i
nter
est
.

Cl
assi
fi
cat
ionofOr
gani
zat
ionGoal
s Cl
assi
fi
cat
ion
byt
heconceptofcompl
i
ance
Et
zionicl
assi
fi
esgoal
sint
erms oft
hei
rrel
ati
onshi
pwi
tht
heconceptof
compl
i
ance.Thesei
ncl
ude;
(
i) Or
dergoal
s:
-Hesay
sthatt
heyar
enegat
iveandat
temptt
opl
acesome
ki
ndofr
est
aur
antuponmember
soft
heor
gani
zat
ions;
andt
opr
event
cer
tai
nfour
thsofbehav
iou
(
ii
) Economi
cgoal
s:-Theyar
econcer
nedwi
tht
hepr
oduct
ionofgoodsand
s
erv
ice
sfort
hee
xte
rnal
publ
i
c,
(
ii
i) Cul
tur
algoal
s:-Theyar
econcer
nedwi
thsy
mbol
i
cobj
ect
sandwi
th
c
reat
ingormai
ntai
ni
ngv
alues
yst
emi
nsoc
iet
y.Soc
ial
goal
swhi
chs
erv
e
t
hev
ari
ousneedsofmember
sinanor
gani
zat
ionar
ecl
assi
fi
edunder
c
ult
ural
goal
s.
Cl
assi
fi
cat
ionofgoal
sast
heout
comeofbar
gai
ning.
1.Accor
dingt
oLy
ertandMar
ch,
goal
sresul
tfr
om t
heout
comeofbar
gai
ni
ng
amongmember
sofacoal
i
tion.Theyi
dent
if
yfi
veor
gani
zat
ionalgoal
s
r
elat
eds
pec
ifi
cal
l
ytobus
ines
sfi
rm.
2.Pr
oduct
iongoal
:-r
elat
edt
omi
nimi
zi
ngv
ari
ati
onsi
nther
angeofpr
oduct
ion:
ope
rat
ionsov
eragi
venpe
riodoft
imeandt
otheov
eral
ll
eve
lofpr
oduc
ti
on.
3.I
nvent
orygoal
:-r
elat
est
oas
pir
ati
onsl
evel
sofc
ompl
etedgoods
.Thes
egoal
s
ac
tasabuf
ferbe
twe
enpr
oduc
ti
onands
cal
es.
4.Sal
esgoal
s-The
sear
ere
lat
edt
hel
eve
lsofs
ale
s,e
ithe
rinmone
tar
yte
rms
,
numbe
r::
uni
tsorbot
h,t
hesal
esgoal
prov
idesomegener
alcr
it
eri
aofsal
es
ef
fect
iveness.
Mar
ketshar
egoal
s—Concer
nedwi
thameasur
eofsal
es
ef
fect
ivenessorwi
thc
ompa
rat
i
ves
ucc
ess
.
5.Pr
ofi
tgoal
s-i
ti
sli
nkedt
oac
count
ingpr
ocedur
esf
ordet
ermi
ni
ngpr
ofi
tsand
l
oss
.Thepr
ofi
tgoal
maybeanaspi
rat
ionr
elat
ingt
oamountofmonet
ary
pr
ofi
torpr
ofi
t.-
har
eorr
etur
noni
nve
stme
nt
Cl
assi
fi
cat
ionofor
gani
zat
ional
goal
sthr
oughasy
stem v
iew.
I
nthi
scl
ass
ifi
cat
ionf
ourmai
nty
pesofor
gani
zat
iongoal
sar
eident
if
ied:
-
i
) Consumergoal
s-t
hisr
efer
stot
henat
ureoft
heout
puti
nter
msoft
he
mar
kett
obeser
vedandconsumersat
isf
act
ion.Ex
ampl
esoft
hisk
ind
of
goal
sinc
lude,
cons
umerpr
oduc
ts,
educ
ati
onal
ser
vi
ces
,heal
thc
aree.
t.
c
i
i
) .
Produc
tgoal
s-Thes
eref
erst
othenat
ureandc
har
act
eri
sti
csoft
heout
put
t
hemsel
vest
hati
sthegoodsorser
vicespr
ovi
ded.Thi
sisanar
ea
wher
ethe or
gani
zat
ion t
ri
es t
o di
sti
ngui
sht
hems
elv
es f
rom ot
her
or
gani
zat
ions
.Forex
ampl
eint
her
ange,
des
ign,
qual
i
tyandav
ail
abi
l
it
yof
t
hei
rpr
oduc
ts.
i
i
i) Oper
ati
onal
goal
s-t
hisr
elat
est
otheser
iesofact
ivi
ti
esi
nvol
vedi
npr
ovi
ding
out
put
s,andt
otheoper
ati
onandf
unct
ioni
ngoft
heor
gani
zat
ion.For
ex
ampl
e,t
hemanagementofoppor
tuni
ti
esandr
isk
s,t
hechoi
ceof
st
ruct
ureandnat
ureoft
echnol
ogyaswel
lasmanagementpr
oce
sse
s.

i
v) Secondar
ygoal
s-t
hesear
egoal
sthatar
enott
hemai
nai
m oft
heor
gani
zat
ion.
Theyar
isef
rom howt
heor
gani
zat
ionr
unsi
tsact
ivi
ti
esi
npur
sui
tofi
ts
out
put
s,exampl
esi
ncl
udes,pol
i
ticalai
ms,ai
dtot
hec
ommuni
ty
,
de
vel
opme
ntofs
taf
f,ands
oci
alr
espons
ibi
l
it
ies
.

Cl
assi
fi
cat
iont
hroughagener
almodel
.
Thi
sisi
dent
if
iedbyGr
ossandi
tgi
vesal
i
stappr
opr
iat
etoal
lt
ypesofor
gani
zat
ion.
• Sat
isf
act
ionsofi
nter
est—or
gani
zat
ionsex
istt
osat
isf
ymul
ti
plei
nter
est
sof
v
ari
ouspeopl
e,bot
hmember
soft
heor
gani
zat
ionandout
sider
s.These
i
nter
est
sar
ehar
dtoi
dent
if
yandov
erl
appi
ng.
Thi
scat
egor
ymi
ghtber
efer
red
t
oaswel
far
e,ut
il
i
ty,
benef
itorpay
-of
f.
•Out
putofser
vicesorgoal
s:
-Thi
sinv
olv
est
heout
putoft
angi
bleandnon-
tangi
bl
e
goodsands
erv
iceswhi
cht
heor
gani
zat
ionmak
esav
ail
abl
etoc
li
ent
s.
• Ef
fi
ci
encyorpr
ofi
tabi
l
ity
:-Thi
sinv
olv
est
heef
fi
ci
entuseoft
heav
ail
abl
e,scar
ce
i
nputt
ogett
hedesi
redout
put
.Ther
elat
ionshi
pbet
weeni
nputandout
putcanbe
cal
cul
atedi
nsomanyway
s-oneoft
hem bei
ngpr
ofi
tabi
l
itywhe
rebot
hout
putand
i
nput
scanbee
xpr
ess
edi
nmone
tar
yte
rms
•I
nvest
menti
nor
gani
zat
ional
viabi
l
ity
:-Thi
sinv
olv
esdi
ver
ti
ngt
hei
nputf
rom
t
he pr
oduct
ion of out
put t
oinv
est
ment i
n phy
sical
,human and
or
gani
zat
ional
asset
sinor
dert
omai
ntai
nsur
viv
alandgr
owt
h.
•Mobi
l
izat
ionofr
esour
ces:
-Or
gani
zat
ionsmustmobi
l
izer
esour
cesf
ori
nput
s
i
nor
dert
opr
oducegoodsandser
vicesori
nvesti
nvi
abi
l
ity
.
•Obser
vanceofcodes:
-Codesi
ncl
udebot
hfor
mal
andi
nfor
mal
rul
es,
dev
eloped
by or
gani
zat
ion and pat
ter
ns ofbehav
iouri
mposed by l
aw,mor
al
consi
der
ati
onsandst
andar
dsofpr
ofessi
onalet
hics.Thi
ski
ndsofgoal
s
ar
eusual
l
yex
pressedi
nter
msofaccept
abl
emar
ginsofdev
iat
ion.
•Rat
ional
i
ty:
-Thesear
egoal
sexpr
essedi
nter
msofact
ionsr
egar
dedassat
isf
act
ory
i
nconsi
der
ingdesi
rabi
l
ity
,feasi
bil
i
tyandconsi
stency
.Rat
ional
i
tyshoul
dbeappl
i
ed
i
nbot
htechni
cal
andmanager
ial
consi
der
ati
ons,
jr
gani
zat
ionshav
emul
ti
plegoal
s
andt
her
efor
e,i
tisdi
ff
icul
ttodev
elopcr
it
eri
aof:
rmanceagai
nstsuchbr
oadl
y
basedgoal
sandt
heyneedt
obet
ransl
atedi
ntomor
e;:
fi
cgoal
scapabl
eof
measur
ementi
nanypar
ti
cul
aror
gani
zat
ion.

4.
3Ev
aluat
ionofOr
gani
zat
ionGoal
s.

Goal
sar
eev
aluat
edusi
ngt
heSWOTanal
ysi
sorcommonl
yknownas'
WOTSUP'
whi
chf
ocusesont
hest
rengt
hs,
weaknessesoppor
tuni
ti
esandt
hreat
sfaci
ngt
he
or
gani
zat
ion.
TheSWOTs
tudywasdev
elopedbyAns
off
.
TheSWOTanal
ysi
spr
ovi
desconv
eni
entheadi
ngst
hroughwhi
chanor
gani
zat
ion
canbes
tud
ied
•St
rengt
hs:
-Thesear
eposi
ti
veaspect
sordi
sti
nct
iveat
tr
ibut
esorcompet
enci
es
whi
chpr
ovi
deasi
gni
fi
cantmar
ketadv
ant
ageort
hroughwhi
chanor
gani
zat
ion
can bui
l
d.St
rengt
hs can i
ncl
ude;ef
fect
ive managementt
eam,goodwi
l
l,
mot
ivat
ionandsk
il
ledempl
oyees.
• Weaknesses:-Thesear
ethosenegat
iveaspect
sordef
ici
enci
esi
nthe
compet
enci
es r
esour
cesoft
heor
gani
zat
iont
hatl
i
mit
stheef
fect
ivenessoft
he
or
gani
zat
ionandwhi
chneedst
obecor
rect
edt
omi
nimi
zet
hei
ref
fect
s.Theycan
i
ncl
ude,out
dat
edequi
pment
,ahi
ghpr
opor
ti
onoff
ixedcost
s,abur
eaucr
ati
c
st
ruct
ure,shor
tageofkeymanager
ialst
aff
,hi
ghl
evelofcust
omercompl
aint
s
andl
i
mit
edac
commodat
ion.
•Oppor
tuni
ti
es:
-Thesear
efav
orabl
econdi
ti
onst
hatusual
l
yar
isef
rom t
henat
ure
ofchangesi
ntheext
ernalenv
ironment
.Theor
gani
zat
ionneedst
obesensi
ti
ve
t
othepr
obl
emsofbusi
nessst
rat
egyandr
esponsi
vet
ochanges.Ex
ampl
esof
oppor
tuni
ti
esi
ncl
ude;f
reemar
ket
,newmar
ket
,technol
ogyadv
ances,i
mpr
oved
economi
cfact
ors,
orf
ail
ureofcompet
it
ors.
• Thr
eat
s:-Thesear
eunf
avour
abl
esi
tuat
ionswhi
ch ar
isef
rom ex
ter
nal
dev
elopment
sli
kel
yto endangert
he oper
ati
ons and ef
fect
iveness oft
he
or
gani
zat
ions.Exampl
escoul
dincl
ude;compet
it
ors,r
est
ri
cti
vel
aw,pol
i
ticalor
economi
cunr
est
,changi
ngsoci
alcondi
ti
ons.
,act
ionsofpr
essur
egr
oupset
c.
TheSWOTanal
ysi
sisnott
heonl
ywayofev
aluat
ingor
gani
zat
ional
goal
s,
per
for
manceandef
fect
iveness.Lev
inesuggest
sthatt
henewcr
it
eri
aof
ev
aluat
ingst
rengt
hsandgoal
sofanor
gani
zat
ionwi
l
lbei
nthear
eaofqual
i
ty
r
esul
tsachi
evedt
hroughpeopl
e.
ex
ampl
eofaSWOTanal
ysi
sisi
nthecasest
udybel
ow.
s
tudy
.
SWOTANAL
YSI
SOFANAFRI
CANAI
RLI
NE,
KENYASKYWAYS1998

Ke
nyaSk
ywa
ysv
is
ion
Tobeawor
ldc
las
snet
wor
kai
rl
i
ne.
Toac
hie
vec
ommons
tandar
dofe
xce
ll
enc
ewi
thourne
twor
kpar
tne
rs.
Toc
onne
ctKe
nyaandAf
ri
cat
othewor
ldt
hroughNai
robi
.
Tobesuf
fi
ci
ent
lypr
ofi
tabl
e,t
ofi
nanceourdev
elopmentwhi
l
sti
mpr
ovi
ngt
he
pr
osper
it
yofs
har
ehol
der
s,empl
oyer
sandt
henat
ion.
Keyi
ssue
spr
ior
it
iz
ed.
 Pe
opl
eis
sue
s
 Qu
ali
t
y
 Gov
ernments
uppor
t
 Gr
owt
handdev
elopment
 Hubi
ssue
s
 Keny
ask
yway
s-Al
phaAi
rl
i
nes
Al
l
iance' Publ
i
crel
ati
ve.
 I
mpl
eme
ntat
ion
 Ens
ureourempl
oyeess
har
eourv
isi
on.

SWOTANALYSI
S
St
rengt
hs
•Loc
ati
on
•Techni
cal
l
yqual
i
fiedandcompet
entst
affi
nsomear
eas.
•Pr
ofi
tabl
eai
rl
i
ne.
•Lowcostcompar
edt
oouri
nter
nat
ional
compet
it
ors. .
•Hi
ghut
il
i
zat
ionofai
rcr
aft
s.
•Re
gional
compe
ti
ti
vee
dge
.
•Rel
ati
vel
ymoder
nfl
eet
.
•Desi
gnat
ednat
ional
car
ri
er. .
•For
exear
ner
.
•Ownss
kywa
ysc
argoc
ompa
ny(
SCC)
•Thi
rdpar
tyhandl
i
ng.
•St
atusandpr
iv
atec
ompany
.
•Suppor
tfr
oms
har
ehol
der
s.
.
•Av
iat
ionsaf
etyandsecur
it
y.
•Ex
ist
enceofmai
ntenancef
aci
l
it
ies.
•Di
sti
nct
iv
epr
oduc
t
•Al
l
iancewi
thAl
phaai
rl
i
nes.
Weakness.
Lackofconsi
stencyi
nthewaywedot
hings
 Equi
pmentandsuppl
i
esconst
rai
nts.
Poorpubl
i
crel
ati
ons/
image.
 Unexposedt
omoder
nai
rl
inemanagementt
echni
que.
 Under
uti
l
ize
dex
per
i
enc
e.
 Hi
ght
rai
ningcosti
ntechni
cal
areas.
 Managi
ngst
affex
pect
ati
ons.
 Si
ze-smal
lai
rl
ine.
 Fi
nanci
alcont
rol
 Management
 Toomuc
hbur
eauc
rac
y.
 Lackoft
rus
t/c
ult
ureoff
ear
 Poori
nter
nal
/ext
ernal
communi
cat
ion
 managementCompar
tme
nta
li
zed
 Pooral
t
it
ude
s
 Lac
kofr
ecur
rentt
rai
ni
ng.
 Lackofent
husi
asm
 Managementi
nfor
mat
ion
 Gr
eya
rea
sinpol
i
cy
Tur
nov
erofqual
i
fiedst
aff
.
• Mi
ni
mal
cons
ult
ati
onofus
erar
easwhe
nmak
ingde
cis
ions
.
•Under
uti
l
izat
ionofr
esour
ce.
•Lowpr
oduc
tiv
it
y.
•I
nvest
or'
srel
ati
ons.
•I
ndus
tri
alr
el
at
ions
•I
nabi
l
ityt
osol
i
citsuf
fi
cientgov
ernmentsuppor
t.
Oppor
tuni
ti
es.
•Nai
robi
asr
egi
onal
rub.
Al
l
ianc
ewi
thal
phaAi
rl
i
nesandt
hebenef
it
. _ .
•Af
ri
capoor
lyser
ved-byai
rl
inei
ndust
ry.
•Lucr
ati
vef
inanci
alenv
ironmenti
nKeny
a.
•I
TDev
elopment
Pot
ent
ial
fordi
ver
sif
icat
ion.
•Gr
oundhandl
i
ng
•Tr
aini
ng/
consul
tancy
.
•Cat
eri
ng/
hot
el
•Thi
rdpar
tyai
rcr
aftmai
ntenance
•Hous
ing
•Char
terbusi
ness.
 Compet
i
ti
on
 Bi
l
ater
alconst
rai
nts
 Cos
tgr
owt
h
 Su
cce
ss
 l
ackoft
imel
yadapt
ati
ont
echnol
ogy
 l
ossofski
l
ledst
aff
.
 Pol
i
ti
cal
cli
mat
einKeny
a
4.
4Or
gani
zat
ionCul
tur
e

Cul
tur
eist
het
otal
oft
hei
nher
it
edi
deas
,bel
i
efs
,val
uesandk
nowl
edgewhi
ch
c
ons
tit
utes
har
edbasi
sofsoci
alact
ion.Thi
sincl
udeat
otal
rangeofact
ivi
ti
esand
i
deasofagr
oupwi
thshar
edt
radi
ti
ons,
whi
char
etr
ansmi
tt
edandr
einf
orcedby
member
soft
het
eam e.
g.ar
ti
sti
candsoci
alpur
sui
t,expr
essi
onandt
ast
eval
ued
byt
heor
gani
zat
ionsuch.
-accept
edandpr
act
icedmanner
,dr
esse.
t.
c

Cul
tur
ecanal
sobedef
inedast
hecol
l
ect
ionoft
radi
ti
ons,
val
ues,
pol
i
cies,
bel
i
efs
andat
ti
tudet
hatconst
it
uteaper
suasi
vecont
extf
orev
ery
thi
ngwedoandt
hink
i
nanor
gani
zat
i
on.
4.
5Ty
pesofor
gani
zat
ional
cul
tur
e

•Powercul
tur
e-t
hist
ypeofcul
tur
einv
olv
esasmal
lnumberofseni
orexecut
ive
whohav
epowert
ogi
vedi
rect
ives.I
tischar
act
eri
zedbyabel
i
efi
nast
rong
anddeci
si
vest
ance.
• Rol
ecul
tur
e-t
hisi
sconcer
nedwi
thbur
eaucr
ati
cpr
ocedur
essuchasr
ules,
r
egul
ati
onsandcl
ear
lyspeci
fi
edr
ules,
regul
ati
onsandcl
ear
lyspeci
fi
edr
oles.
I
tisbel
i
evedt
hesepr
ocedur
eswi
l
lst
abi
l
izet
hesy
stem.
• Suppor
tcul
tur
e-t
hist
ypeofcul
tur
eisbasedont
hebel
i
eft
hatt
her
eshoul
d
beagr
ouporcommuni
tysuppor
tforpeopl
e,whi
chwi
l
lfost
eri
ntegr
ati
on
andshar
ingofv
alues.
• Achi
evement
scul
tur
e-t
hiscul
tur
edwel
l
sont
hepr
emi
set
hatt
her
eisan
at
mospher
e whi
ch encour
ages sel
f-
expr
essi
on and a y
ear
ning f
or
i
ndependence.
Thust
her
eisapar
adi
gm shi
ftf
rom "Iam wor
kingf
ormy
sel
f
t
othatof"
Iam wor
kingf
orsomeoneel
se,
"andt
her
eisaccentoremphasi
s
onsuccessandachi
evement
.Ther
eisal
soar
ecogni
ti
onofandr
ewar
dfor
posi
ti
vecont
ri
but
ion.
• Taskcul
tur
e-i
nthi
scul
tur
e,t
her
eisut
il
iz
ati
onofknowl
edgeandt
echni
cal
compet
ence.Thus,t
her
eisanappar
entemphasi
sonpr
ojectt
eamsanda
j
ob
mat
chi
ngt
oski
l
ls

Fact
orsi
nfl
uenci
ngor
gani
zat
ioncul
tur
e.

Hi
stor
y-t
hisi
ncl
udest
her
easonandmanneri
nwhi
chor
gani
zat
ionwas
f
ormed,i
tsage,t
hephi
l
osophyandv
aluesofi
tsowner
sandf
ir
stseni
or
manager
s,maj
orr
eor
gani
zat
ions,new gener
ati
onoft
opmanagemente.
t.
c
t
hesecani
nfl
uencecul
tur
eint
hatmaki
ngchangescanbedi
ff
icul
t.
Pr
imar
yfunct
ionandt
echnol
ogy—t
henat
ureoft
heor
gani
zat
ion'
sbusi
ness
andi
tspr
imar
yfunct
ioni
nfl
uencescul
tur
e.Thi
ngst
hatmayi
nfl
uencecul
tur
e
her
eincl
ude:-r
angeandqual
i
tyofpr
oduct
sandser
vicespr
ovi
ded,t
he
i
mpor
tanceofr
eput
ati
onandt
het
ypeofcust
omer
s.Thepr
imar
yfunct
ionof
t
heor
gani
zat
ionwi
l
ldet
ermi
net
henat
ureoft
het
echnol
ogi
cal
processesand
t
hemet
hodsofwor
ktobeunder
taken,whi
chi
ntur
nal
soaf
fect
sst
ruct
ure
andcul
tur
e.
3.Goal
sandobj
ect
ives-goal
sandobj
ect
ivesi
nfl
uencescul
tur
ebecausei
tisnot
v
eryeasyt
odet
ermi
net
heext
entt
owhi
chemphasi
sispl
acedonl
ong-
ter
m
sur
viv
alorgr
owt
handdev
elopment
,howmuchat
tent
ioni
sgi
vent
oav
oidi
ng
r
isksand
uncer
tai
nti
es and how much concer
nis shown f
or br
oader soci
al
r
esponsi
bil
i
ties?Thecombi
nat
ionofobj
ect
ivesandr
esul
tantst
rat
egi
eswi
l
l
i
nfl
uencecul
tur
eandmayi
tsel
fbei
nfl
uencedbycul
tur
e.
4.Si
ze-
lar
geror
gani
zat
ionsusual
l
yhav
emor
efor
mal
i
zedst
ruct
uresandcul
tur
es.
Whent
hesi
zeofanor
gani
zat
ioni
sincr
easedsepar
atedepar
tmentandspl
i
t—
si
teoper
ati
onswi
l
lemer
ge.Thi
smaycausedi
ff
icul
ti
esi
ncommuni
cat
ion
andpoori
nter
depar
tment
alco-
ordi
nat
ion.
Thi
simpl
i
est
hat
,ar
api
dex
pansi
on
ordecl
i
nei
nsi
zeandr
ateofgr
owt
h,andr
esul
tantchangesi
nst
aff
ingwi
l
l
i
nfl
uencest
ruct
ureandc
ult
ure.
5.Locat
ion-Geogr
aphi
cal
andphy
sical
locat
ionofanor
gani
zat
ioncanhav
ean
out
standi
ngi
nfl
uenceont
henat
ureofcul
tur
e.Whenanor
gani
zat
ioni
sbased
i
nar
uralorur
bancent
re,t
her
ecanbei
nfl
uenceont
het
ypeofcust
omer
s,
and t
hest
affempl
oyed,t
henat
ureofser
vicespr
ovi
ded,t
hesenseof
di
sti
nct
ivei
dent
it
yandoppor
tuni
ti
esf
ordev
elopment
.
6.Managementandst
aff
ing-usual
l
ytopex
ecut
ivehav
econsi
der
abl
einf
luence
ont
henat
ureofanor
gani
zat
ion'
scul
tur
e.Howev
er,
all
member
sofst
affhel
p
shapet
hedomi
nantcul
tur
eofanor
gani
zat
ioni
rr
espect
iveofwhatt
het
op
managementf
ell
theyshoul
ddo,
7.Theenv
ironment-
inor
dert
obeef
fect
ive,
theor
gani
zat
ionmustber
esponsi
ble
t
o ext
ernalenv
ironment
ali
nfl
uences.Forexampl
e,i
fthe or
gani
zat
ion
oper
ateswi
thi
nady
nami
cenv
ironment
,i
trequi
resast
ruct
ureandcul
tur
ethat
ar
esensi
ti
veandr
eadi
l
yadapt
abl
etochanges.
I
mpor
tanceofor
gani
zat
ioncul
tur
e.
 Cul
tur
ehel
pst
oaccountf
orv
ari
ati
onsamongor
gani
zat
ionsandmanager
s
bot
hnat
ional
l
yandi
nter
nat
ional
l
y.
 Cul
tur
ehel
pst
oexpl
ainwhydi
ff
erentgr
oupsofpeopl
eper
cei
vet
hingsi
n
t
hei
rownwayandper
for
mthi
ngsdi
ff
erent
lyf
rom ot
hergr
oups.
 Cul
tur
ecanhel
preducecompl
exi
tyanduncer
tai
nty
 I
tpr
ovi
desaconsi
stencyi
nout
lookandv
alues.
 Cul
tur
emakespossi
blet
hepr
ocessesofdeci
sionmaki
ng,
co-
ordi
nat
ionand
c
ont
rol
.
I
mpactofor
gani
zat
ional
cul
tur
eonper
for
manceofper
sonnel
.-Chal
lenge
• Or
gani
zat
ional
cul
tur
ecanl
eadt
ost
ressamongmanymanager
s.
• Ol
dcul
tur
alf
ormswhi
chmaynotbecompat
ibl
ewi
tht
henewi
deol
ogi
esmay
mak
etheempl
oyeesl
essef
fect
iv
e.
•Leader
scanl
owert
heempl
oyees'
per
cept
ionoft
heor
gani
zat
ioncul
tur
ebydoi
ng
t
heopposi
teofwhatt
hecul
tur
edi
ctat
eshencer
educi
ngcr
edi
bil
i
ty.
•Cul
tur
ethatl
eadst
othedesi
gnofor
gani
zat
ionst
ruct
urewher
ether
eisacent
ral
i
zed
st
ruct
uret
hatr
efl
ect
sthebel
i
eft
hatonl
ythel
eadercandet
ermi
newhati
s
besti
snotgoodbecauset
heempl
oyeesmayf
eel
theyar
enoti
nvol
vedi
nthe
r
esponsi
bil
it
iesoft
heor
gani
zat
ion.
• Cul
tur
escandet
eradopt
ionofequi
tabl
eper
sonnel
pol
i
ciesandpr
ocedur
es.
 Cul
tur
escanal
sopr
eventmember
soft
heor
gani
zat
ionf
rom get
ti
ng
oppor
tuni
ti
esf
orper
sonnel
dev
elopment
soncar
eeradv
ancement
.

Meas
ures
 Ther
eisneedt
oint
egr
ateper
sonal
goal
sandor
gani
zat
ional
goal
s.
 Al
l
owf
ordemocr
ati
cfunct
ioni
ngoft
heor
gani
zat
ionwi
thf
ull
oppor
tuni
ti
esf
orpar
ti
ci
pat
ion.
 Pr
ovi
det
hemos
tappr
opr
iat
eor
gani
zat
ions
truc
tur
ebas
edont
hedemands
oft
hesoci
o-t
echni
cal
syst
em.
 Pr
act
icemut
ual
trust
,consi
der
ati
onandsuppor
tamongdi
ff
erentl
evel
s
oft
heor
gani
zat
ion.
 Di
scussconf
li
ctwi
thanat
temptt
oav
oidconf
ront
ati
on.
 Adoptamanager
ial
behav
iourandst
ylesofl
eader
shi
pappr
opr
iat
etoa
par
ti
cul
arwor
ksi
tuat
ion.
 Ther
eshoul
dbeac
cept
anc
eofps
ychol
ogi
cal
cont
rac
tbet
weent
he
i
ndi
vi
dual
andt
heor
gani
zat
ion.
 Recogni
ti
on ofpeopl
e'
s needs and ex
pect
ati
ons atwor
k and i
ndi
vi
dual
di
ff
erencesandat
tr
ibut
esi
simpor
tant
.
 Ther
eshoul
dbeequi
tabl
esy
stemsofr
ewar
dsbasedonposi
ti
ve
r
ecogni
ti
on.
 Ther
eshoul
dbeconcer
nfort
hequal
i
tyofwor
kingl
i
feandj
obdesi
gn.
 The
res
houl
dbeoppor
tuni
ti
esf
orpe
rsonal
dev
elopme
ntandc
are
er
adv
anc
eme
nt.
 Empl
oyeesshoul
dbeencour
agedt
odev
elopasenseofi
dent
it
ywi
th,
and
l
oyal
tyt
o,t
heor
gani
zat
ionandaf
eel
i
ngofbei
ngav
aluedmember
.
CHANGEI
NCOMMUNI
TYBASEDORGANI
ZATI
ONS.

"
'
changei
sanal
ter
ati
oni
nthec
our
seofac
ti
onordi
rec
ti
on.Changei
spe
rvas
ive
i
nfl
uenc
e.Wear
eal
lsubj
ectt
ocont
inual
changeofonef
ororanot
her
.Changei
san
i
nescapabl
e."par
tofbot
hsoc
ial
andor
gani
zat
ional
li
fe.

5.
1CausesofChangei
nanOr
gani
zat
ion

Theyar
edi
vi
dedi
ntot
woc
ate
g or
ies _
1.Ex
ter
nalf
act
ors
(
a)Mar
ketpl
ace-Att
hemar
ketpl
aceofpr
ofi
tandev
enser
viceor
gani
zat
ion
c
ompet
it
orsi
ntr
oduc
enewpr
oduc
ts,
inc
reas
eadv
ert
isi
ngandr
educ
epr
ices
i
neachoft
hesecasest
hemanager
'sr
esponsei
sexpect
edunl
ess
he/
shei
scont
entt
olos
ewhathi
s/heror
gani
zat
ionhasac
qui
red.
(
b)Technol
ogychanges-new met
hodsofpr
ocessi
ngmat
eri
alsandor
i
nfor
mat
ion maybr
ing changes i
nthe or
gani
zat
ion.Technol
ogi
cal
adv
ancementi
saper
manentf
ixt
urei
ncont
empor
arysoci
ety
,andi
twi
l
l
cont
inuet
odemandat
tent
ion.
(
c) Env
ir
onment
alc
hanges i
ncl
ude;ec
onomi
c(ec
onomi
ccoor
dinat
ion'
s,
c
ompet
it
ion,i
nfl
ati
on,t
hreat
s,oppor
tuni
ti
es,s
trat
egi
es,weak
nes
ses
,
st
rengt
hs,
andr
ewar
ds)l
egal
,demogr
aphi
c,soci
o-cul
tur
al(
taboos,
rel
i
gion,
et
hni
ci
ty
,language,
cus
toms
,val
ues
,bel
i
efs
,ri
tual
sandc
eremoni
es)
,phy
sic
al
(
soi
l
,weat
her
,ty
pogr
aphyandi
nfr
ast
ruc
tur
e)pol
i
ti
cal(
Gov
ernment/
par
ty
pol
i
cies
,loc
alpol
i
ti
cs and s
tabi
l
it
y),and i
nter
nat
ionalas
pec
t(pol
i
ti
cs,
i
deol
ogi
es,
war
s,t
echnol
ogyandl
aw)
.Changei
nthes
eser
vi
cess
eemst
obe
oc
cur
ri
ngatanac
cel
erat
ingr
ate.
2.I
nter
nal
fact
ors(
for
ces)
Thesef
orcesconst
it
utei
nter
nal
fact
orsofchangewhi
choccurwi
thi
nthe
or
gani
zat
ion and can be t
racedt
o met
hods and pr
ocedur
es,wor
k
st
andar
ds,i
nter
¬per
sonalr
elat
ionshi
p,anddi
str
ibut
ionofr
esponsi
bil
i
ty,
aut
hor
it
yandaccount
abi
l
it
yforscar
cer
esour
ces.
Theycani
ncl
ude:
-
a)Peopl
e,empl
oyees,owner
s/shar
ehol
der
s,di
rect
ors,suppl
i
ers,cl
i
ent
s,
gov
ernmentandgener
alpubl
i
c.
b)St
ruct
ural
fact
ors-Responsi
bil
i
ties,
aut
hor
it
y,account
abi
l
ity
,rul
es
andr
egul
ati
ons,
syst
emsandpr
ocedur
esandpol
i
cies.
c)Non-
humanr
esour
ces-
Bui
l
dings,
equi
pment
,machi
ner
y,money
,land
andot
herass
e t
s.
mostor
gani
zat
ion,
themanageri
sfacedwi
thaccel
erat
ingchangei
nbot
hthe
ext
ernalenv
ironmentsupr
a-sy
stemsandt
heot
heri
nter
nal
organi
zat
ional
sub-
syst
emswhi
ch:
tsmanager
ial
proc
e s
s..
manageri
sacent
ral
figur
ein
or
gani
zat
ional
change.
Asadeci
si
on-
maker
,he/
shei
sheul
ti
mat
echangeagent
i
ntheor
gani
zat
ion.
5.
2 Caus
esofr
esi
stantt
ochangei
nanor
gani
zat
ion.

Lackoft
rust~Di
str
ustcanmagni
fyt
heef
fectofot
hersour
cesofr
esi
stance.
Ev
enwhent
her
eisnoobv
ioust
hreat
,achangemayber
esi
stedi
fpeopl
e
i
magi
net
her
ear
e hi
dden,omi
nousi
mpl
i
cat
ionst
hatwi
l
lonl
ybecome
obv
iousatal
atert
ime.Mut
ualr
esi
stancemayencour
age'al
eadert
obe
secr
eti
ve aboutt
he change t
her
eby f
urt
heri
ncr
easi
ng suspi
ci
ons and
r
esi
stance.
Bel
i
efst
hatchangei
sunnecessar
y-oneoft
her
easonsf
orr
esi
sti
ngchange
i
stheabsenceofanobv
iousneedf
ori
tChangewi
l
lber
esi
stedi
fthecur
rent
wayofdoi
ngt
hingshasbeensuccessf
uli
nthepastandt
her
eisnocl
ear
ev
idenceofser
iouspr
obl
ems.I
fthet
opmanagementhas"
beenabl
eto
ex
agger
atehowwel
lt
heor
gani
zat
ioni
sper
for
ming,
thenconv
inci
ngpeopl
eof
t
heneedf
orchangewi
l
lbev
erydi
ff
icul
t.
Bel
i
ef t
hatt
he change i
s notf
easi
ble -Ev
en when pr
obl
ems ar
e
acknowl
edgedapr
oposedchangemayber
esi
stedbecausei
tseemsunl
i
kel
y
t
osucceed.Maki
ngachanget
hati
sradi
cal
l
ydi
ff
erentf
rom any
thi
ngdone
pr
evi
ousl
ywi
l
lappeardi
ff
icul
tifnoti
mpossi
blet
omostpeopl
e.Fai
l
ureof
ear
li
erchangepr
ogr
amscr
eat
escy
nici
sm andmak
espeopl
edoubt
fult
he
nex
tonewi
l
lbeanybet
ter
.
Economi
c Thr
eat
s•-r
egar
dless ofhow a change woul
d benef
itt
he
or
gani
zat
ioni
tisl
i
kel
ytober
esi
stedbypeopl
ewhowoul
dsuf
ferper
sonal
l
ossofi
ncome,
benef
it
sorj
obs
ecur
it
ye.
g.r
epl
aci
ngmanpowerwi
thmac
hine
t
echnol
ogy
.
Rel
ati
vehi
ghcost-Ev
enwhenachangehasobv
iousbenef
it
s.I
tal
way
s
ent
ail
s some cost
s. Fami
l
iar
-rout
ines must be changed,causi
ng
i
nconv
eni
enceandr
equi
ri
ngmor
eef
for
t.Concer
naboutcost
sinr
elat
iont
o
benef
it
swi
l
lbemor
edi
ff
icul
ttoal
laywheni
ti
snotpossi
bl
etoest
imat
ethem
wi
thanyaccur
acy
.
Fearofper
sonalf
ail
ure-Changemakessomeexper
ti
seobsol
eteand
r
equi
resl
ear
ningnewway
sofdoi
ngt
hings.Peopl
elacksel
f-
conf
idencewi
l
l
ber
eluct
antt
otr
adepr
ocedur
est
heyhav
e
mast
eredf
ornew onest
hatmaypr
ovedi
ff
icul
ttomast
er.A pr
oposed
changewi
l
lbeaccept
ancei
fiti
ncl
udesampl
epr
ovi
si
onf
orhel
pingpeopl
e
l
ear
nnewway
sofdoi
ngt
hings.
7 ,Lossofst
atusandpower-Maj
orchangesi
nor
gani
zat
ionsi
nvar
iabl
yresul
t
i
nsomeshi
fti
nrel
ati
vepowerandst
atusf
ori
ndi
vi
dual
sandsub-
uni
ts.New
st
rat
egi
esof
tenr
equi
reex
per
ti
senotpossessedbysomeoft
hepeopl
e
cur
rent
lyenj
oyi
nghi
ghst
atusaspr
obl
em sol
ver
.Peopl
eresponsi
blef
or
act
ivi
ti
est
hatwi
l
lbecutbackorel
i
minat
edwi
l
llosest
atusandpower
,
maki
ngt
hemor
eli
kel
ytor
esi
stc
hange.
8 Thr
eat
stov
aluesandi
deas-Changet
hatappear
stobei
nconsi
stentwi
th
st
rongv
aluesandi
deaswi
l
lber
esi
sted.
Thr
eatt
oaper
son'
sval
uesar
ouses
st
rong
emoti
onst
hatar
eresi
stanc
etochange.
9.Resent
ment,
nInt
erf
erence-somepeopler
esi
stchangebecauset
heydonot
wantt
obecont
rol
l
edbyot
her
s.At
tempt
stomani
pul
atet
hem orf
orce
changewi
l
lel
i
citr
esent
mentandhost
il
i
ty.
5.
3Techni
quesofManagi
ngChangei
nanOr
gani
zat
ion

Ther
uleofmanagi
ngchangei
stoadoptast
rat
egywhi
chmi
nimi
zes
r
esi
stance.
st
rat
egywhi
chemphasi
zesshar
edaut
hor
it
yhast
hegr
eat
estl
i
kel
i
hoodof
mi
nimi
zi
ng
di
stanc
etoc
hange,
asi
ti
nvol
vest
hepar
ti
ci
pat
ion,
ofs
uper
ior
sands
ubor
dinat
ein
t
heent
ir
epr
oces
s.Ther
ear
esomebasi
cpr
e-condi
ti
onst
hatmustexi
stf
ort
he
wor
ker
stopar
ti
cipat
emeani
ngf
ull
yinac
hangepr
oce
ss,
the
yinc
lude
:
• Empl
oyeesmus
twantt
obec
omei
nvol
ved.
• Empl
oyeesmustbewi
l
li
ngandabl
etov
oicet
hei
rideas;
they'
mustal
sohav
e
exper
ti
sei
nsomeaspect
soft
heanal
ysi
s.
• Themanager
smustbesecur
eint
hei
rownposi
ti
ons.
Insecur
emanager
swoul
d
per
cei
veanypar
ti
ci
pat
ionbyempl
oyeesasat
hreatt
othei
raut
hor
it
y.Theymi
ght
v
iew empl
oyeepar
ti
ci
pat
ionasasi
gnofweaknessorasunde
rmi
ni
ngt
hei
r
s
tat
us.
• Themanagermus
tbeopent
oempl
oyees
'sugges
tions
.

Whenadopt
ingac
hanges
trat
egy
,onehast
ocons
idert
wophas
es:
.
Re
cogni
t
ionoft
hene
edf
orc
hange
:-
Whet
heri
ttak
esawhi
sperofas
hout
,theneedf
orc
hangemus
tber
ecogni
zedby
s
omemeansandt
heex
actnat
ureoft
hepr
obl
emmus
tbedi
agnos
ed.
Themanager
s
hav
etobepr
ovi
dedwi
thi
nfor
mat
ionoft
hemagni
tudeofc
hangeef
for
ts,
other
wis
e
:
hepr
oces
smaybev
iewedasapar
toft
hec
ont
rol
func
tion,
espec
ial
l
ythec
orr
ect
iv
e
-ac
tionr
equi
rement
.
I
nfor
mat
ioni
sscr
uti
niz
edf
rom sour
cesl
i
kef
inanci
alst
atement
s,qual
i
tycont
rol
dat
a,budge
tands
tandar
dcos
tinf
ormat
ionandpe
rsonne
lis
sue
s.

Di
agnosi
soft
hePr
obl
em
Bef
oreappr
opr
iat
eact
ioncanbet
aken,
thesy
mpt
omsoft
hepr
obl
em mustbe
anal
yzedbymanager
sinor
dert
odi
scov
ert
hepr
obl
emi
tsel
f.Thr
eequest
ionscan
beas
kedt
ode
ter
minet
hepr
obl
em.
Whati
sthepr
obl
em,
asdi
st
inc
tfr
omt
hes
ympt
omsoft
hepr
obl
em?
Whatmus
tbec
hange
dtor
esol
vet
hepr
obl
em?
Whatout
comesar
eexpect
edf
rom t
hechangeandhowwi
l
ltheachi
evement
s
bemeas
ured.
Ot
herway
sofdi
agnosi
ngt
hepr
obl
emwoul
dbet
hroughat
ti
tudesur
vey
swher
e
t
hev
em i
spi
npoi
ntedasper
cei
vedbyt
hemember
soft
heor
gani
zat
ion.

Ther
ear
ehowev
ercer
tai
ntheor
iest
hatdescr
ibeachangepr
ocess.Theset
heor
ies
.
:
;beat
ypi
calpat
ter
nofev
ent
sthatoccurf
rom t
hebegi
nni
ngofachanget
o
t
heend.
Onesucht
heor
yisLewkf
stheor
yoff
orce-
fi
eldmodel
[1951]
.Hepr
oposedt
hat
t
he
c
hangepr
ocessc
anbedi
vi
dedi
ntot
hreephas
e s
;
Unf
reez
ingPhase:
-Int
heunf
reez
ingphase,
peopl
ecomet
oreal
i
zet
hatol
dway
s
ofdoi
ngt
hingsar
enol
ongeradequat
e.Thi
srecogni
ti
onmayoccurasar
esul
t
ofanobv
iouscr
isi
s,ori
tmayr
esul
tfr
om anef
for
ttodescr
ibet
hreat
sand
oppor
tuni
ti
es~?
tyetev
identt
osomepeopl
eint
heor
gani
zat
ion.
b)Changi
ngPhase:
-Lewi
nsay
sthati
nthi
sphase,
peopl
elookf
ornewway
sof
doi
ngt
hingsandsel
ectapr
omi
si
ngappr
oach.
c) Ref
reezi
ng Phase:
-Int
he r
efr
eezi
ng phase,t
he new appr
oachi
s
i
mpl
ement
edandi
tbecomesest
abl
i
shed.
Lewi
nsay
sthatal
lthet
hreephasesar
eimpor
tantandanat
temptt
omov
e
di
rect
lyt
othechangi
ngphasewi
l
lbemeetast
rongr
esi
stance.Heal
so
i
ndi
cat
est
hatl
ackofadi
agnosi
sandpr
obl
em sol
vi
ngi
nthechangi
ngphase
wi
l
lresul
tinaweekchangepl
an.

.
Acc
ordi
ngt
oLe
winc
hangemaybeac
hie
vedbyt
wot
ype
sofac
ti
ons
:-

I
ncr
easi
ngt
hedr
ivi
ngf
orcest
owar
dchangee.
g.i
ncr
easei
ncent
ivesoruse
posi
ti
onsofpowert
ofor
cechange.
r
est
rai
ningf
orcest
hatcr
eat
eresi
stancet
ochangee.
g.r
educef
earoff
ail
uret
o
e
conomi
clos
s.Lewi
nnot
est
hatunl
essr
est
rai
ningf
orcesar
ereducedan
i
ncr
easei
ndr
ivi
ngf
orceswi
l
lcr
eat
eani
ntenseconf
li
ctov
ert
hechange,
and
cont
inui
ngr
esi
stancewi
l
lmakei
tmor
edi
ff
icul
ttocompl
etet
her
efr
eezi
ng
phase.Anot
hert
heor
yofac
hangepr
oces
sisbyJi
ck.
1993:
Woodwar
d&Buc
hol
z,
1987.
Thei
r
t
heor
ydes
cri
beshowpeopl
einor
gani
zat
ionsr
eac
ttoc
hangesi
mpos
edupont
hem.
The
t
heor
ybui
l
dsonobs
erv
ati
onofr
eac
tionsofpeopl
etos
uddent
raumat
iz
ingev
ent
s
s
uchas
deat
hofl
ovedones,
break-
upofamar
ri
age,
oranat
ural
disast
ert
hatdest
roy
s
one'
s
Theys
ayt
hats
imi
l
arpat
ter
nsofr
eac
tionsoc
curi
nor
gani
zat
ional
change.
Theyv
iew
t
he.
:
ionpat
ter
ntobebas
edonf
ours
tage
s:
Deni
als
tage:
-int
hiss
taget
her
eac
tionofpeopl
etowar
dsac
hangepl
ani
stodeny
t
hatchangewi
l
lbenecessar
y.
i
i) Angerst
age:
-int
hisst
agepeopl
egetangr
yandl
ookf
orsomeonet
obl
ame.
Att
hesamet
ime,
theyst
ubbor
nlyr
esi
stgi
vi
ngupaccust
omedway
sofdoi
ng
t
hings
, i
i
i) Mour
ningst
age:-i
nthi
sst
age,
peopl
est
opdeny
ing
t
hatchangei
sinev
itabl
eack
nowl
edgewhathasbeenl
ostandmour
nit
.
Adapt
ati
onst
age:
-int
hisst
age,
peopl
eacceptt
heneedt
ochangeandgoon
wi
tht
hei
rli
ves.
Theynot
ethatt
hedur
ati
onandsev
eri
tyofeachst
agecanv
ary
.Theyal
sosay
t
hati
tis:
impor
tantf
orchangel
eader
stounder
standt
hesest
agesbecause
t
heymustl
ear
ntobe.
Lentandhel
pful
.
I
mpactofChangei
nCommuni
tyBasedOr
gani
zat
ions
Ef
fectofi
mpact
sofchangei
nCBOsdependont
hemagni
tudeandt
ypeof
changeandt
hepeopl
e'
scapaci
tyt
otol
erat
echange. A.Tof
fl
eri
nhi
sar
ti
cle.The
f
utur
eshock,
(Bant
um Books,
1971]st
ressesr
eact
ionsduet
oli
mit
stot
he
amountofchanget
hatt
he:
humanor
gani
sm canabsor
b.Accor
dingt
ohi
m,t
he
ef
fect
sofchangear
e:
Psy
chosomat
icr
eact
ions:
-thi
sincl
udeact
ualphy
sicali
mpai
rmente.
ulc
ers
,hy
per
tens
ion,
mi
grai
ne,
all
ergy
,hayf
everet
c.
Emot
ional
disor
der
se.
g.neur
oti
cbehav
iourbei
nguncoor
dinat
ed
Nor
mal
phy
siol
ogi
cal
responses:
-Thi
sincl
udesst
resst
hatst
imul
atesgi
antt
o
makehor
monest
hatcani
nduceaki
ndofdr
unkenness,
fat
igue,
over
eact
ion,
pr
oduci
nghy
per
tensi
onandpept
icul
cer
set
c.
Psy
chot
icr
eact
ions [
bizar
re behav
iourpat
ter
ns char
act
eri
zed bymi
si
nt
er
pr
et
at
io
n
o
fre
ali
t
y]
Al
cohol
i
sm [amal
adapt
iver
esponsest
ress]andot
heraddi
cti
onssuch;
dru
gs.
Absent
eei
sm
Def
ensi
vebehav
ioursuchasx
enophobi
a[ahat
redofst
ranger
s].
L
EADERSHI
PINCOMMUNI
TYBASEDORGANI
ZATI
ONS[
CBOs
]

Def
ini
ti
on
Leader
shi
p:Leader
shi
pisawor
dthati
sver
ydi
ff
icul
ttodef
ineandt
hemor
e
numer
ous
def
ini
ti
onofl
eader
shi
phav
eli
tt
lei
ncommon.Thedef
ini
ti
onsdi
ff
eri
nmany
r
espec
ts,
i
ncl
udi
ngwhoexer
tsi
nfl
uence,
thei
ntendedpur
poseoft
hei
nfl
uence,
themanneri
n
whi
chi
nfl
uencei
nex
ert
edandt
heout
comeoft
hei
nfl
uenceat
tempt
.Di
ff
erent
schol
ars
hav
edi
ff
erentdef
ini
ti
onsof
l
eader
shi
p:-
1) Hemphi
l
l&Coons,
1957,
p.7,
def
inel
eader
shi
past
hebehav
iourofani
ndi
vi
dual
di
rect
ingt
heact
ivi
ti
esofagr
oupt
owar
dashar
edgoal
.
2) D.Kat
z&Kahn,
1978,
p.528,
def
inel
eader
shi
past
hei
nfl
uent
ial
incr
ement
ov
erandabov
emechani
cal
compl
i
ancewi
tht
her
out
inedi
rect
ivesoft
he
or
gani
zat
ion,
3) Bur
ns,
1978,
p.18,
def
inesl
eader
shi
pasasour
ceofpowerex
erci
sedwhen
per
sons,mobi
l
ize i
nst
it
uti
onal
,pol
i
tical
,psy
chol
ogi
cal and ot
her
r
esour
cesso ast
o ar
ouse,engage,andsat
isf
ythemot
ivesoft
he
f
oll
ower
s.

4) Rauch&Behl
i
ng,
1984,
p.46,
def
inel
eader
shi
past
hepr
ocessofi
nfl
uenci
ng
t
heact
ivi
ti
esofor
gani
zedgr
oupt
owar
dgoal
achi
evement
.
5) Jacobs&Jaques,
1990,
p.281,
def
inel
eader
shi
pasapr
ocessofgi
vi
ngpur
pose
[
meani
ngf
uldi
rect
ion]t
ocol
l
ect
iveef
for
tandcausi
ngwi
l
li
ngef
for
ttobe
ex
pendedt
oachi
evepur
pose.
6) E.
HSchei
n,1992,
p.2,
def
inesl
eader
shi
past
heabi
l
ityt
ost
epout
sidet
he
cul
tur
etost
artev
olut
ionar
ychangepr
ocessest
hatar
emor
eadapt
ive.
7) Dr
ath&Pal
us,
1994,
p.4,
def
inel
eader
shi
past
hepr
ocessofmaki
ngsense
ofwhatpeopl
ear
edoi
ngt
oget
hersot
hatpeopl
ewi
l
lunder
standandbe
commi
tt
ed.
8) Ri
char
ds&Engl
e,1986,
p.266,
viewl
eader
shi
pasbei
ngaboutar
ti
cul
ati
ng
v
isi
ons,embody
ingv
alues,andcr
eat
ingt
heenv
ironmentwi
thi
nwhi
ch
t
hingscanbeaccompl
i
shed.
9) Houseetal
,199,
p.184,
def
inel
eader
shi
past
heabi
l
ityofani
ndi
vi
dual
to
i
nfl
uence,mot
ivat
e and enabl
e ot
her
sto cont
ri
but
etowar
dthe
ef
fect
ivenessandsuccessoft
heor
gani
zat
ion.
10) Pet
er.O.Sagi
mo2002,
p.108def
inesl
eader
shi
pasanar
tofmanagi
ng.
11) Connor1968,
p.23poi
ntsoutt
hatl
eader
shi
pist
heabi
l
ityt
ohel
ppeopl
e
makedeci
si
onsandactupont
hem.
12) Tar
cher1966,
p.20,
def
inesl
eader
shi
past
hear
tofi
nfl
uenci
ngt
hebehav
iour
ofot
her
sthr
oughper
suasi
onandgui
dance.
Rol
eofLeader
shi
pinCommuni
tyBasedOr
gani
zat
ions
 Leader
shi
phel
psi
nar
bit
rat
ion[
resol
vi
ngdi
sagr
eement
sorconf
li
ctsamong
member
soft
heor
gani
zat
ion.
 Leader
shi
phel
psi
nsuggest
ionofnewi
deas.
Thi
senhanceasenseofpar
ti
ci
pat
ion
anddi
gni
tyont
hepar
toft
hemember
soft
heor
gani
zat
ion.
 Leader
shi
pisav
ehi
cl
ethr
oughwhi
cht
heor
gani
zat
ion'
sobj
ect
ivesar
e
suppl
i
edsoast
oenhancet
heor
gani
zat
ion'
sef
fect
iveness.
 Leader
shi
ppr
ovi
desameansofi
nspi
rat
ionf
orsubor
dinat
ewor
ker
swho
ar
eencour
agedbyt
hel
eader
stoknowwhatt
hei
rwor
kisandt
oaccept
or
gani
zat
ional
obj
ect
iv
es.
 Leader
shi
pisaf
orm ofsecur
it
yfort
hemember
sofanor
gani
zat
ioni
n
f
aci
ngpr
obl
ems.
 Leader
shi
pal
sopr
ovi
desawayt
hroughwhi
chanor
gani
zat
ioncan'
sel
lit
s
i
maget
otheout
sidepubl
i
c[publ
i
crel
ati
ons]
.

Ty
pesofLe
ade
rs

•Aut
ocr
ati
cleader
:-Thesear
eleader
swhoowi
ngt
oper
sonal
i
tyanddet
ermi
nat
ion,
push t
hemsel
ves i
ntol
eader
shi
p posi
ti
ons.They i
ncl
ude out
standi
ng
pol
i
tical
andmi
l
itar
yleader
swhomayhav
ebeenconquer
ors,
dict
ator
s,and
despot
se.
g.Napol
eonBonapar
teofFr
ance.
Thi
ski
ndofl
eader
sdomi
nat
es
t
hegr
ouporor
gani
zat
ionanddoesev
ery
thi
ngpossi
blet
opr
eventot
her
l
eader
shi
pfr
om emer
gingt
otakehi
sorherpl
ace.Suchl
eader
sst
ruggl
eto
gett
hemsel
vesel
ect
edorappoi
ntedt
oleader
shi
pposi
ti
ons.
« Democr
ati
cleader
:-t
hisi
sal
eaderwhoi
spar
toft
hegr
oupandi
schosent
o
hel
pthegr
oupt
odoi
tsj
ob.Theseki
ndofl
eader
sar
efoundi
ndemocr
ati
c
pol
i
ti
calsoci
eti
es,t
rade uni
ons,pr
ofessi
onalassoci
ati
on,and i
nsome
r
eli
giousgr
oups.Suchal
eaderi
schosenbyt
hegr
oupandt
heyconsi
der
hi
m/heroneoft
hem.

•Theappoi
ntedl
eader
;-t
hisi
saki
ndofl
eaderwhoi
susual
l
yfoundi
nor
gani
zat
ions
andi
susual
l
yappoi
ntedbyt
heor
gani
zat
ion'
sboar
dofdi
rect
orsort
rust
ees.
Theappoi
ntedl
eaderi
ntur
nappoi
ntsl
owerl
evelwor
ker
s,gui
desand
super
visest
hem i
nthei
rwor
k.
• Apassi
vel
eader
:-t
hisi
saki
ndofl
eaderwhooccupi
esal
eader
shi
pposi
ti
on
butf
ail
stost
imul
ateorbest
imul
atedbyt
hegr
oup.Hi
sorheref
for
tsat
l
eader
shi
pal
way
sfai
landunl
esscor
rect
edt
heent
ir
egr
oupcanf
all
apar
t.
• Coer
civ
eleader
:-t
hisi
sal
eaderwhodemandsi
mmedi
atecompl
i
ance.
• Aut
hor
it
ati
vel
eader
:-Thi
sisal
eaderwhomobi
l
izepeopl
etowar
dsav
isi
on.
• Af
fl
ict
ivel
eader
:-Thi
sisal
eaderwhocr
eat
esemot
ional
bondsandhar
mony
.
• Pace-
set
ti
ngl
eader
s:-t
hisi
sal
eaderwhoex
pect
sex
cel
l
enceandsel
f-
dir
ect
ion.
• Coachi
ngl
eader
:-Thi
sisal
eaderwhodev
elopspeopl
efort
hef
utur
e.

Funct
ionsofaLeaderk
Func
tions
:
• Achi
evi
ngobj
ect
ivesoft
hewor
kgr
oup« Def
ini
ng
gr
oupt
asks
• Pl
anni
ngt
hewor
k
• Al
l
ocat
ionofr
esour
ce
• Or
gani
zat
ionofdut
iesandact
ivi
ti
es
- Cont
rol
l
ingqual
i
fyandchecki
ngper
for
mance
• Rev
iewi
ngpr
ogr
ess

Team Funct
ions
• Mai
ntai
ningmor
aleandbui
l
dingt
eam spi
ri
t
• Thecohesi
venessoft
hegr
oupasawor
kinguni
t
• Se
tti
ngs
tandar
dsandmai
ntai
ni
ngpe
rfor
manc
e
• Es
tabl
i
shi
ngs
yst
emsofc
ommu
nic
ati
onwi
t
hint
hegr
oup

• Tr
aini
ngt
hegr
oup
• Appoi
ntme
ntofs
ub-
l
eade
rs

I
ndi
vi
dual
Func
ti
ons
• Meet
ingt
heneedsofi
ndi
vi
dual
member
soft
hegr
oup
• At
tendi
ngt
oper
sonal
probl
ems
• Gi
vi
ngpr
ais
eands
tat
us
• Rec
onc
il
ingc
onf
li
ctsbet
weeni
ndi
vi
dual
needsandt
hegr
oupneeds
• Tr
aini
ngt
hei
ndi
vi
dual

Way
sofEnhanci
ngLeader
shi
pinCommuni
tyBasedOr
gani
zat
ion
Ef
fec
tiv
eleader
shi
pinCBOsr
equi
rest
hef
oll
owi
ngway
sfori
tsi
mpr
ovement
:-
 Al
eadershoul
dbei
nter
est
edi
nhi
sleader
shi
prol
eandenj
oyi
t.
 Al
eadershoul
dhav
east
rongdr
ivet
ogett
hingsdone.
 Al
eadershoul
dhav
ehi
gheri
ntel
l
igencet
hanhi
ssubor
dinat
es.
 To i
mpr
ove hi
sleader
shi
pin CBOs a l
eadershoul
d be t
echni
cal
l
y
compet
entenought
odosomei
nst
ruct
ingandt
odev
elopmor
eef
fi
ci
ent
met
hodsofwor
k.
 Leader
shi
pcan be enhanced by est
abl
i
shi
ng achi
evabl
e buthi
gh
per
for
mancest
andar
dsandgoal
s.
 Leader
shi
pcanbeenhancedbyal
eaderasser
ti
nghi
sleader
shi
p.
or
gani
zat
ion.
 Leader
shi
pcanbeenhancedbyt
hel
eader
srecogni
zi
ngt
hegoodwor
kof
t
hemember
soft
heor
gani
zat
ionf
orr
einf
orcementandmot
ivat
ion.
 Leader
shi
pcanbeenhancedbyhav
ingef
fect
iveper
sonnel
pol
i
ciesand
pr
act
icesi
ncl
udi
ngef
fect
ivest
aff
ingorf
airandequi
tabl
ecompensat
ion
pr
ogr
ammes.
 Leader
shi
pisal
soenhancedbyef
fect
ivet
rai
ninganddev
elopment
.
 Leader
shi
pcanbeenhancedbyal
eaderwhoconv
eysconf
idencei
nhi
s/her
subor
dinat
es.
 Leader
shi
pisenhancedbyal
lt
hemember
sofanor
gani
zat
ionpar
ti
ci
pat
ingi
n
pr
obl
em sol
vi
ngbasedonconst
ruct
ivesuggest
ions.
 Leader
shi
pcanbeenhancedbyi
ntegr
ati
ngt
heor
gani
zat
ional
needswi
tht
he
needsoft
hei
ndi
vi
dual
s.
• Al
eadershoul
dusesubor
dinat
esmi
stakesasaneducat
ional
oppor
tuni
ty
r
athert
hanasanoppor
tuni
tyf
orpuni
shment
.

• Leader
scanal
soenhancet
hei
rleader
shi
pbybei
ngappr
oachabl
eand
f
ri
endl
y.

ofLeader
shi
ponSoci
alDev
elopmentAct
ivi
ti
es

• Leader
shi
ppr
ovi
desoppor
tuni
tyf
orgr
eat
nessi
nleadi
ngandi
nlear
ning
t
ole
ad.
• Leader
sbecomer
olemodel
fort
hemember
sofanor
gani
zat
ion
• Leader
shi
pdevel
opmentl
eadst
osel
fdevel
opmentt
hroughl
eader
shi
p,
a per
son gai
ns sel
f-
conf
idence,est
eem and power
.A per
son
ov
e r
comesweakness
e sandgai
nss
trengt
h.
•Leader
shi
pcr
eat
esacar
ingcl
imat
eoracl
i
mat
eoft
rustont
hepeopl
etowar
ds
t
hel
eader
.Thi
sisbecausef
orpeopl
etodi
scl
oset
hei
rneedsan
f
eel
i
ng,
tomaket
hemsel
vesv
ulner
abl
e,t
oexposet
hei
rweaknesses,
t
ori
skf
ail
i
ng,
theymustt
rul
ybel
i
evet
hatt
heyar
esaf
e.
• Leader
shi
pcr
eat
esasenseofcont
rol
tomember
sofanor
gani
zat
ion.A
l
eaderi
svi
ewedasaper
sonwhohasaut
hor
it
yandcont
rolot
her
member
sbehav
iour
.
• Thr
oughl
eader
shi
p,c
onf
li
ctsamongmember
soft
heor
gani
zat
ioni
smi
nimi
zed
andcanber
esol
vedef
fect
ivel
ybecauset
hel
eaderwi
l
lst
ri
vet
o
mai
ntai
nuni
tyamongt
hemember
soft
heor
gani
zat
ion.
•Leader
shi
ppr
ovi
desanavenuet
hroughwhi
chr
oleconf
li
ctscanbeavoi
ded
becauset
hroughl
eader
shi
pthepr
ocessofdel
egat
ionofdut
iescan
bea
chi
eve
d ,
• Thr
oughl
eader
shi
pnewi
deasemer
get
hatcanhel
pint
heachi
evement
s
oft
heor
gani
zat
ional
goal
s.
• Ef
fect
ivel
eader
shi
pleadst
oimpr
ovedcooper
ati
onbet
weent
heor
gani
zat
ion
andt
heout
sidewor
ld.
7.
0MOTI
VATI
ONI
NCOMMUNI
TYBASEDORGANI
ZATI
ON

Mot
ivat
ioncanbedef
inedast
hear
tofmak
ingsomebodydosomet
hingt
hat
r
equi
resal
otef
for
t.Mot
ivat
ioncanal
sobedef
inedast
hedi
rect
ionandper
sist
ence
ofact
ion.

Mot
ivat
ioncanbeconsi
der
edt
ocompr
iseani
ndi
vi
dual
'
sef
for
t,per
sist
enceand
t
he.act
ionoft
hatef
for
t.I
nsi
mpl
ert
erms,
mot
ivat
ioni
sthewi
l
ltoper
for
m.The
under
lyi
ng conceptofmot
ivat
ioni
ssomef
orcewi
thi
nindi
vi
dual
'
sbywhi
cht
hey
at
t oa
emptt c
hie
ve

s
omegoal
inor
dert
oful
fi
l
lsomene
edore
xpe
ctat
ion.

Theor
iesofMot
iv
ati
on

I
.ABRAHAMMASLOW -
THEORYOFHI
ERACHYOFNEEDS
Accor
dingt
ohi
m,humanbei
ngshav
efi
vesetofneedspr
esent
edi
nahi
erar
chy
.He
ar
guest
hathumanneedsdev
elopsf
rom whathecal
l
edsat
isf
yingex
tri
nsi
cval
ues
t
omor
e
compl
i
cat
edoneswhi
chai
msatsat
isf
yingi
ntr
insi
cval
ues.Hear
guest
hatt
he
gr
owt
ht *-nextsetofneedi
o: snotpossi
blei
fthepr
esentneedshav
enotbeen
f
ull
ymet
.

Needsi
ntheHi
erachy

1. Physi
ologi
cal
needs:
Thesei
ncl
ude;
food,
shel
ter
,cl
othi
ngandot
herneeds
whi
char
ephy
siol
ogi
cal
innat
ure[
basi
cneeds]
.Hear
guest
hatsi
ncet
hese
needsar
ebasi
c,soci
etyandoursoci
alnet
wor
ksshoul
densur
ethatt
hey
ar
epr
esent
.Hesay
sthati
tthi
sst
aget
her
eshoul
dbear
emot
eur
gef
or
sat
isf
act
ionofi
ntr
insi
cval
ues.Theur
geshesay
sar
eemot
ional
.
2. Saf
etyneeds:
Thesei
ncl
ude;
secur
it
y,st
abi
l
ityandst
ruct
uredenv
ironment
.
Hear
guest
hati
ndi
vi
dual
sint
hecommuni
tyatt
hisst
agear
eexpect
edt
o
pur
sue j
ob secur
it
y,a comf
ort
abl
e wor
king env
ironment
,fr
eedom t
o
or
gani
zet
o ensur
econt
inui
tyoft
hesebenef
it
s.Thei
ndi
vi
duali
nthe
communi
tycannotdev
elopanur
gef
ort
heseneedsi
fthebasi
cneedshav
e
notbeenmet
.Att
hisst
age,
per
sonal
mot
ivat
ionmayi
ncl
udepeaceofmi
nd
whi
chi
sonl
ypossi
blei
ftheenv
ironmenthaspr
ovi
dedf
ort
hesaf
etyneeds.
3. Rel
ati
onshi
pneeds:Her
e,hear
guest
hatt
hei
ndi
vi
dualt
endst
olean
t
owar
dst
hesat
isf
act
ionofi
ntr
insi
cval
ues.Rel
ati
onshi
pneedsi
ncl
ude,
soci
ali
zat
ion,
aff
ect
ion,
lov
e,compani
onshi
pandf
ri
endshi
ps.Hesuggest
s
t
hatanor
gani
zedcommuni
tyshoul
dpr
ovi
deanenv
ironmentwher
ethese
r
elat
ionshi
psneedscanbemete.
g.c
lubs
.
4. Est
eem needs:These i
ncl
ude,f
eel
i
ngs of adequacy compet
ence,
i
ndependence,conf
idence,associ
ati
on and r
ecogni
ti
on. Her
e,t
he
i
ndi
vi
dual
mov
emor
ecl
osert
osat
isf
yingt
heneedst
hatar
emor
eper
sonal
.
5. Sel
fact
ual
i
zat
ion:Hear
guest
hati
tismostdi
ff
icul
ttodef
ineandexpl
ain
sel
fact
ual
i
zat
ionf
rom t
hei
ndi
vi
dual
poi
ntofv
iew.Howev
erhesay
sthati
t
i
sthedev
elopmentandr
eal
i
zat
ionofone'
sful
lpot
ent
ial
.Hechal
l
enges
communi
tywor
ker
stot
hinkofr
easonswhyar
ichper
sonaf
terbecomi
ng
r
ichwoul
dli
ket
owor
konbi
sownwi
thoutot
her
s,t
osat
isf
yneedst
hathe
sees ar
e mor
e per
sonal
.He ar
gues t
hatpeopl
e who pur
sues sel
f
act
ual
i
zat
ionar
emor
eaccept
ingofr
eal
i
ty,
themsel
vesandot
her
s.
He say
sthator
gani
zat
ions r
equi
rement
s may i
ncl
ude oppor
tuni
tyf
or
cr
eat
ivi
tyandgr
owt
hThecommuni
tywor
kershoul
densur
ether
eisaconduci
ve
env
ironmentf
ori
ndi
vi
dual
whohav
ereachedt
hei
rpeak
,tobec
reat
iv
e.

Cr
it
ici
sm ofMasl
ow'
sTheor
y
• Peopl
edonotonl
ysat
isf
ythei
rneeds,
especi
all
yhi
gherl
evelonesj
ust
t
hrought
hewor
ksi
tuat
ionbutal
sot
hroughot
herar
easoft
hei
rli
feas
wel
l
.
• Ther
eisadoubtaboutt
het
imewhi
chel
apsesbet
weent
hesat
isf
act
ion
ofal
ower
-l
evel
needandt
heemer
genceofahi
gherl
evel
need.
• Somer
ewar
dsorout
comesatwor
ksat
isf
ymor
ethanoneneednotonl
y
one
ass
ugge
ste
dbyMas
low.
• Ev
eni
fpeopl
ear
eint
hesamel
evel
oft
hehi
erar
chyt
hemot
ivat
ingf
act
ors
wi
l
lnotbet
hesamebecauset
her
ear
emanyway
sinwhi
chpeopl
emay
seek
sat
isf
act
ionoft
hei
rvar
iousneeds.
• Masl
owv
iewedsat
isf
act
ionast
hemai
nmot
ivat
ional
out
comeofbehav
iour
,
butj
obsat
isf
act
iondoesnotnecessar
il
yleadt
oimpr
ovedwor
k
per
for
mance.
2.
HERZBERG-
TWOF
ACTORTHEORYOFMOTI
VATI
ON

Her
zber
gobser
vedt
hatt
her
ear
etwodi
ff
erentset
soff
act
orsaf
fect
ingmot
ivat
ion
andwor
k.Thesef
act
orsi
ncl
ude:
a) Hy
gieneormai
ntenancef
act
ors:
-Thesear
efact
orswhi
chi
nthei
rabsence,
di
ssat
isf
act
ionoccur
s.Thesef
act
orsar
erel
atedt
ojobcont
ext
.Theyar
e
concer
nedwi
thj
obenv
ironmentandar
eex
tri
nsi
ctot
hej
obi
tsel
f.Hy
gienei
s
used her
e as anal
ogous t
othe medi
calt
erm meani
ng pr
event
ive and
env
ironment
al.Thesef
act
orsser
vet
opr
eventdi
ssat
isf
act
ion.

b)Mot
ivat
orsorgr
owt
hfact
ors:
Thesear
efact
orswhi
chi
nthei
rpr
esence,
ser
ve
t
omot
ivat
ethei
ndi
vi
dualt
osuper
ioref
for
tandper
for
mance.Thesef
act
ors
ar
erel
atedt
ojobcont
ent
,oft
hewor
kit
sel
f.Thest
rengt
hoft
hesef
act
orswi
l
l
af
fectf
eel
i
ngsofsat
isf
act
ionor
,nosat
isf
act
ionbutnodi
ssat
isf
act
ion.
Her
zber
gcomment
sthatpr
operat
tent
iont
othehy
gienef
act
orswi
l
ltendt
opr
event
di
ssat
sfact
ion,
butdoesnotbyi
tsel
fcr
eat
eaposi
ti
veat
ti
tudeormot
ivat
iont
owor
k;
i
t:r
ingsmot
ivat
ionupt
oaz
erost
ate.

He say
sthatt
heopposi
teofdi
ssat
isf
act
ioni
snotsat
isf
act
ionbut
,si
mpl
yno
^
sat
isf
act
ion.Hecomment
sthatt
omot
ivat
ewor
ker
stogi
vet
hei
rbest
,hemanager
v
.ustgi
vepr
operat
tent
iont
o'mot
ivat
orsort
hegr
owt
hfact
ors"
.

Her
zber
gemphasi
zest
hathy
gienef
act
orsar
enota'
secondcl
assci
ti
zensy
stem'
.
Thi
sis
t
osayt
hat
,theyar
easi
mpor
tantast
hemot
ivat
orsbutf
ordi
ff
erentr
easons.Hy
giene
f
act
orsar
enecessar
ytoav
oidunpl
easant
nessatwor
kandt
odenyunf
airt
reat
ment
butt
he
mot
ivat
ors r
elat
etowhatpeopl
ear
eal
l
owedt
odoandt
hequal
i
tyofhuman
ex
per
ienceatwor
k[t
heyact
ual
l
ymot
ivat
e]
Cr
it
isi
sm ofHer
zber
g'sTheor
y
Somec
rit
ici
sm aboutHer
zber
g'
stheor
ythats
ugges
tdoubt
saboutt
hec
lar
it
yof
s
t ementOFTHEt
at heor
yinc
lude
:
• Thet
heor
yhasonl
yli
mit
edappl
i
cat
iont
o'manual
'wor
ker
s.I
tiscl
ai
medt
hat
t
het
heor
yappl
i
esl
eastt
opeopl
ewi
thl
argel
yunsk
il
ledj
obsandwhose
wor
kisuni
nter
est
ing,
repet
it
iveandmonot
onous,
andl
i
mit
edt
oscope,
yet
t
hes
ear
ehepeopl
ewhoof
tenpr
esentmanagementwi
tht
hebi
gges
t
pr
obl
em ofmot
i
vat
i
on.
•Thet
heor
yismet
hodol
ogi
cal
l
ybound:
Iti
scl
ai
medt
hatt
hecr
it
ical
inci
dentmet
hod,
andt
hedescr
ipt
ionofev
ent
sgi
vi
ngr
iset
ogoodorbadf
eel
i
ngi
nfl
uenc
e
t
her
esul
ts.

CLAYTON ALDEFER [
E.
R.G] -
EXI
STENCE, RELATEDNESS ANDGROWTHTHEORY
Hear
guest
hatneedsar
ehi
erar
chi
cal
innat
urej
ustasMasl
ow,
buthi
shi
erar
chyi
s
onex
ist
ence,
rel
atednes
sandgr
owt
h.Hes
eeswhathec
all
s:
-i
p
Ex
ist
enc
ene
eds'
?
Re
lat
edne
ssne
eds:
'
Pe
rsonal
growt
hne
eds
a)Ex
ist
enceneeds:
Thesear
eneedst
hatar
esat
isf
iedbymat
eri
alsubst
anceor
c
ondi
ti
ons
.Itc
anbeequat
edt
oMas
low'
sphy
siol
ogi
cal
needs
.Jus
tli
keMas
low
heagr
eest
hatex
ist
enc
eneedsar
ebas
icandmus
tbes
ati
sfi
edf
ir
st.
b)Rel
atednessneeds:
Hesay
sthatt
heymaybesat
isf
iedbycommuni
cat
ionor
ex
changeandi
nter
act
ionwi
thot
heri
ndi
vi
dual
s.I
tmaybeequat
edt
otheneeds
ofr
elat
ions
hipbyMas
low
c)Per
sonalGr
owt
h needs:He ar
gues t
hatt
heyar
eful
fi
ll
ed byper
sonal
i
nvol
vementt
hatusespeopl
e'
scr
eat
ivi
tyandabi
l
ity
.Itcanbeequat
edt
o
Mas
low'
sneedofs
elfac
tual
i
zat
ion.

EXPECTATI
ONTHEORYBYVROOM
cor
dingt
oVr
oom,t
hist
heor
yai
msatspeci
fi
cal
l
ywor
kmot
ivat
ion.Hi
stheor
yis
:
edont
hreev
ari
abl
es;v
alence,i
nst
rument
ali
tyandex
pect
ancy
.Hef
oundhi
s
t
heor
y:hei
deat
hatpeopl
epr
efercer
tai
nout
comesf
romt
hei
rbehav
iourov
erot
her
s.

Theyant
ici
pat
efeel
i
ngsofsat
isf
act
ionshoul
dthepr
efer
redout
comebeachi
eved.
(
a)Val
ence:Thi
sist
he f
eel
i
ng aboutspeci
fi
c out
comes.I
tist
he
at
tr
act
iveness of
,orpr
efer
ence f
or,a par
ti
cul
arout
come t
othe
i
ndi
vi
dual
.Hedi
sti
ngui
shesv
alencef
rom v
aluebysay
ingt
hataper
son
maydesi
reanobj
ectbutt
hengai
nli
tt
lesat
isf
act
ionf
rom obt
aini
ngi
t.

Al
ter
nat
ivel
y,hesay
sthataper
sonmayst
ri
vet
oav
oidanobj
ectbut
f
inds,subsequent
lyt
hati
tpr
ovi
dessat
isf
act
ion.Fr
om t
hishesay
s
t
hatv
alencei
stheant
ici
pat
edsat
isf
act
ionf
rom anout
comewhi
l
e
v
aluei
stheact
ual
sat
isf
act
ionpr
ovi
dedbyanout
come.
(
b)I
nst
rument
ali
ty:Hesay
sthati
nst
rument
ali
tyi
stheassoci
ati
onbet
weenf
ir
st
l
evelout
comes and t
he second-
lev
elout
comes measur
ed on a r
ange
bet
ween+1.
0and-
1.0.Heobser
vest
hatt
hev
alenceofanout
comeder
ivef
rom
t
hei
nst
rument
ali
ty.
(
i)Fi
rst
-l
evel
out
come:
-Theyr
efert
othequant
it
yofout
putort
othec
ompar
ati
ve
l
evel
ofper
for
manc
e.Theyar
eper
for
manc
e-r
elat
ed.
Somepeopl
emayseek
t
oper
for
mwel
l'
fori
tssak
e'andwi
thoutt
hrought
oex
pec
tedc
ons
eque
nce
sof
t
hei
rac
ti
ons
.

(
ii
) Second-
lev
elout
come:
-Theyar
eder
ivedt
hroughachi
evementoff
ir
st-
lev
el
out
comes,t
hati
sthr
oughachi
evi
nghi
gherper
for
mance.Theyar
eneed-
rel
ated.
Manyneed-
rel
atedout
comesar
edependentuponact
ualper
for
mancer
athert
han
ef
for
tex
pendede.
g.peopl
egener
all
yrecei
ver
ewar
dsf
orwhatt
heyhav
eachi
eved,
r
athert
hanf
oref
for
tal
oneort
hrought
ryi
nghar
d.

Vr
oom obser
vest
hatanout
comewi
thahi
ghv
alencei
sli
kel
ytobeonewhi
chi
s
per
cei
vedt
obei
nst
rument
ali
nleadi
ngt
otheachi
evementofl
argenumberof
need-
rel
atedout
comes.

Forexampl
e,i
fiti
sbel
i
evedt
hatagoodwor
kper
for
mance[
afi
rst
-l
evelout
come]
al
way
sresul
tsi
napayi
ncr
ease[asecondl
evel
-out
come]
,inst
rument
ali
tywi
l
lbe
const
antat+10,
buti
ftheper
sonbel
i
evesapayi
ncr
easei
scer
tai
ntobeobt
ained
wi
thoutgoodper
for
mance,
ori
mpossi
bleev
enwi
thi
t,i
nst
rument
ali
tywi
l
lbe-
10.

c)Expect
ancy
:-Whenaper
sonchoosesbet
weenal
ter
nat
ivebehav
iour
swhi
chhav
e
uncer
tai
n out
comes,t
hechoi
cei
saf
fect
ed notonl
ybyt
hepr
efer
encef
ora
par
ti
cul
arout
comebutal
sobyt
hepr
obabi
l
ityt
hatsuchanout
comewi
l
lbeachi
eved.
Peopl
edev
elopaper
cept
ionoft
hedegr
eeofpr
obabi
l
ityt
hatt
hechoi
ceofa
par
ti
cul
aract
ionwi
l
lact
ual
l
yleadt
othedesi
redout
come.Thi
sisex
pect
ancy
.

Expect
ancyi
sther
elat
ionshi
pbet
weenachosencour
seofact
ionandi
tspr
edi
cted
out
come.Expect
ancy r
elat
es ef
for
texpended t
o achi
evementoff
ir
st-
lev
el
out
comes.Thei
rval
uer
angesbet
ween0,
indi
cat
ingzer
opr
obabi
l
ityt
hatanact
ion
wi
l
lbef
oll
owedbyt
heout
come,
and1,
indi
cat
ingcer
tai
ntyt
hatt
heact
ionwi
l
lresul
t
i
ntheout
come.

7.
2Impor
tanceofMot
ivat
ion

Sa
ti
sf
act
i
onofn
eed:
-ne
edsv
arya
ndh
eyi
nvol
vema
nge
rsn
eed
,ba
sicn
eed
s,
s
oci
aln
eed
san
dse
lfe
ste
emn
eed
s
(
i) Manager
'
sneeds:
-Thi
sinv
olv
esbui
l
dingasy
stem ofmot
ivat
ionbased
onsat
isf
yingcommonneeds,
keepi
ngi
tconsi
stentwi
tht
hei
rex
per
ienceofman,
andbei
ngf
lex
ibl
eenought
ores
pondt
ovar
iat
ionsi
nindi
vi
dual
reac
tions
.(i
i
) Basi
c
needs:
-Thesei
ncl
ude:f
ood,
clot
hingandshel
terwhi
char
esat
isf
ied
t
hroughpayands
ecur
eter
msofs
erv
icej
obc
ont
inui
ty
.
(
ii
i) Soci
alneeds:
-theser
eferst
atusandgr
oupr
elat
edness.
Mostpeopl
ecr
ave
f
orsoci
alappr
ovalandr
ecogni
ti
one.
g.pr
omot
ion,needt
orel
atet
o
ot
herpe
opl
e,s
houl
dal
sobee
ncour
age
d.
(
iv
) Sel
fest
eem:-Thi
sref
erst
osel
fful
fi
l
lmentorsel
fact
ual
i
zat
ion.Sel
f
est
eem mot
ivat
ionsy
stem r
ecogni
zest
heegoneedsbyencour
agi
ng
conf
ormi
tyt
o acc
ept
abl
e st
andar
ds ofet
hics,per
for
mance,dr
ess,
l
anguageandv
aluat
ionofme
ritandpr
omot
ion

Sat
urat
ionofbasi
sneeds:-Si
ncesat
isf
act
ionofhi
gherneedswi
l
lel
i
citmor
e
ef
for
tonce basi
c needs ar
elar
gel
yful
fi
ll
ed,gr
eat
err
ewar
ds mai
nly
appl
i
cabl
etot
hes
ati
sfac
tionofbas
icneedswoul
dbei
nef
fec
tiv
east
heneeds
ar
eal
readys
atur
ated.Rel
easeofwor
kcapaci
ty
:-Peopl
ehav
eimmense
r
eser
voi
rsofphy
sical
andment
alcapabi
l
it
iesunt
appedbyempl
oyer
s.Whena
goodmot
ivat
ional
syst
em i
sappl
i
ed,
thi
sres
our
cewi
l
lber
eal
i
zed.
Enhanc
ingoft
hef
ir
m'si
mage:-Peopl
epr
efert
owor
kforanor
gani
zat
ion
bec
aus
eofi
tsgl
amour
.Mot
ivat
ionhel
psenhancet
hef
ir
m'si
magee.
g.
sy
mpat
het
icout
look,c
ongeni
talc
o-wor
ker
s,oppor
tuni
ti
esf
orgr
owt
het
cand
pr
efer
enc
est
hatc
anenhanc
epr
oduc
ti
vi
ty
.

Desi
gni
ngMot
ivat
ionPackages
s
oundmot
i
vat
i
onpac
kagemus
tbe
:
(
i) Pr
oduc
tiv
e-i
ti
nduc
ess
ubor
dinat
est
owor
kef
fi
ci
ent
ly (
ii
)
Compet
it
iv
e-s
othatmar
ginal
cos
t-mar
ginal
rev
enue[
MC=MR]
. (
ii
i
)
Compr
ehe
nsi
ve—t
ore
fle
ctt
hos
ebas
icandhi
ghe
rne
eds (
iv
)
Fl
exi
bl
e-i
nti
meandr
espec
tofi
ndi
vi
dual
s

Whe
nde
signi
ngamot
iv
ati
onpac
kaget
her
ear
ethr
eef
act
orst
hathav
etobe
l
ook
eda 1.
Financi
aloppor
tuni
ti
es:
-Al
thoughmoneyi
nit
sel
fisnota
mot
ivat
or,
wor
ker
scr
avef
ori
tbecausef
inanci
ali
ndependenceequat
eswi
th
per
sonalf
reedom.Toat
tai
nthi
sbasi
cval
ue,t
her
eshoul
dbecompet
it
ive
sal
ary
,lowcosti
nsur
ance,
acqui
si
ti
onofanest
ate,
stockpur
chaseet
c.I
tis
whataper
sondoeswi
thmoneyt
hatmot
iv
ate
sape
rsont
owor
kbe
tte
r.
2.Gr
owt
hinst
atut
eandr
esponsi
bi
li
ty
:-Thi
sist
hemosti
mpor
tantaspectof
t
hemot
ivat
ional
syst
em oncef
inanci
aloppor
tuni
ti
eshav
ebeenf
ulf
il
led.
I
tisanout
growt
hofman'
sdesi
ref
orst
atusandsel
fdev
elopment
.
Oppor
tuni
ti
esshoul
dbepr
esentf
ori
ndi
vi
dualmanager
'
scr
eat
iv
it
yand
i
nnov
ati
veness.Ther
esul
tfort
hes
etwomus
tbemeas
urabl
eandt
he
r
ewar
dsmus
tbei
mmedi
ateandpubl
i
ce.
g.pr
omot
ion,
awar
dsl
i
keme
dal
s
e
tc.
5. Di
sci
pli
neandmor
ale:
-Di
sci
pli
nei
sachi
evedbot
hbyposi
ti
veandnegat
ive
mot
ivat
ionbyi
nduceddesi
redbehav
iourt
hroughr
ewar
dsandpuni
shment
s,and
i
snecessar
yfort
hef
utur
ewel
far
eofanor
gani
zat
ion.Qual
i
tyofdi
sci
pli
ne
dependsonf
ait
handl
eader
shi
p.

Onmor
alei
stheexi
sti
ngconduci
veenv
ironmentwhi
chper
for
mancedepends.
Mor
alewi
l
lexi
stwhenempl
oyeesseet
hatt
hei
rper
sonalneedsandgoal
sar
e
sat
isf
iedbyt
hei
ror
gani
zat
ional
env
ironment
.

Ma
int
ai
ni
ngMot
i
vat
i
on
Tomai
ntai
nmot
ivat
ionl
evel
sinor
gani
zat
ionst
hesuper
visor
sormanager
shav
e
t
odo.
fol
l
owi
ng:
-
a)Recogni
zi
ngachi
evement
:-Peopl
eusual
l
yli
ket
ofeel
impor
tantr
egar
dless
oft
hel
eveloft
hei
rwor
k.A super
visorhast
ogi
vef
eedbackt
othe
empl
oyeesr
egar
dingt
hei
rwor
kandgi
vepr
ais
etot
hec
ons
ist
ent
lygood
per
for
mer
.
b)Al
lf
orgr
owt
h:-
Whenani
ndi
vi
dual
ismot
iv
atedanddoeshi
sorherwor
kwel
l
,
mor
eemer
gingr
esponsi
bil
i
tiesshoul
dbegi
vent
ohi
m orherf
orhi
s
per
sonalgr
owt
h and t
he or
gani
zat
ion'
s.St
affmember
s shoul
d be
encour
agedt
osett
hei
rowngoa
ls.
c) Rewar
dingi
mpr
ovement
sinper
for
mancenomat
terhowsmal
l
.Thi
sis
par
ti
cul
arl
yimpor
tantwhenanempl
oyeei
satt
hef
ir
stl
evel
ofmat
uri
ty
.
d)Cr
it
ici
zi
ngt
hewor
kandnott
hewor
ker
:-Whent
her
eisneedt
ocr
it
ici
zean
as
pec
tofaper
son'
swor
k,i
ti
sthewor
kthats
houl
dbec
rit
ici
zedandnott
he
s
taf
fmember
,e.
g.byi
ndi
cat
ingt
hatt
her
eissomet
hingwr
ongwi
tht
he
t
askj
ustf
ini
she
d.

7.
3Chal
l
engesofMot
ivat
iononCEO

• Fr
ust
rat
ions:
-Theser
esul
tsf
rom act
ionst
hatdonotsucceedi
nobt
aini
nggoal
s.
Whenaper
soni
sfr
ust
rat
ed,
iti
samanager
'sdut
ytomi
nimi
zef
rust
rat
ing
si
tuat
ionsi
nanor
gani
zat
ion.
• Conf
li
cts:
-Thesecanar
isewhent
hei
ndi
vi
dual
goal
scoi
nci
dewi
tht
hoseof
or
gani
zat
ionorwi
tht
hoseoft
hedepar
tment
.Theconsequenceofconf
li
ct
si
tuat
ionsar
ehi
ght
urnov
er,wast
e,l
owerpr
oduct
ivi
ty,sl
owdown,l
ackof
i
nnov
ati
veandcr
eat
ivebehav
iour
.Iti
sthemanagement
'sdut
ytodev
elop
an or
gani
zat
ionalcl
i
mat
ethatwi
l
lpr
oduce ef
fect
ive mot
ivat
ion and
sat
isf
act
ionoft
hes
eneeds
.
• Di
ff
icul
tyi
nchangi
ngpeopl
e'
sper
cept
ions,
val
uesandat
ti
tudest
owar
dscer
tai
n
act
ivi
ti
esoft
heor
gani
zat
ion.
•Thedegr
eeofani
ndi
vi
dual
'
sat
tachmentt
othedesi
redgoal
isal
soamot
ivat
ional
chal
l
enge.
• Thest
rengt
hofmot
ivat
ion
• Thel
evel
andpot
encyoft
heneed.
• Bui
l
dingt
rustamongt
heempl
oyees
• Jobdesi
gni
sal
soachal
l
engeonmot
ivat
ion.
8.
0MANAGEMENTOFCOMMUNI
TYBASEDORGANI
ZATI
ONS

De
fi
ni
ti
on
Managementi
sthepr
ocessofget
ti
ngt
hingsdonet
hroughot
her
ssuchas
empl
oyeesi
nor
gani
zat
ion.I
trequi
respeopl
etoper
for
mthef
unct
ionsofst
aff
ing,
besi
desut
il
i
zingr
esour
cel
i
kemoney
,equi
pmentet
c,wi
tht
heai
m ofachi
evi
ng
somegoal
sfort
heoft
heor
gani
zat
ion.

Theor
iesofManagement

8.
1Sc
ient
i
fi
cManage
mentThe
ory
Thi
swaspr
opoundedbyF.
W.Tay
lor[
1856-
1917]
.HewasanAmer
icanengi
neer
.
He
f
ounde
damov
eme
ntk
nownas"
sci
ent
if
icmov
eme
nt"
.

Accor
dingt
oTay
lorandt
hesci
ent
if
icmov
ement
,"t
hepr
inci
pal
obj
ectof
managements
houl
dbet
ose
cur
ethemax
imumpr
ospe
rit
yofe
ache
mpl
oye
e".
Accor
ding t
o Tay
lor
,the empl
oyee'
s max
imum pr
osper
it
y means hi
s
dev
elopmentt
oenabl
ehi
m/herper
for
m ef
fi
ci
ent
lyi
nhi
swor
kbes
idesget
ti
ng
hi
gherwagesi
nret
urn.Hest
hatanempl
oyee'
sdev
elopmentcant
akepl
ace
t
hroughament
alr
evol
uti
oni
ntheempl
oyeeandc
hangeofhi
sorherat
ti
tude
t
owar
dst
heor
gani
zat
ion,
empl
oyer
,wor
kandc
hangec
oll
eague
satwor
k.
Tay
lorsawast
ateofmut
ual
int
erdependencebet
weenmanagementandwor
ker
s
and
hencet
henecessi
tyt
owor
ktoget
hert
oachi
eveacommongoal
.Hegav
ecauses
of.
-ant
agoni
sm andi
nef
fi
ci
encyatt
hewor
kpl
acet
oincl
ude:
-
a)Thef
alsenot
ionofempl
oyeest
hatanyi
ncr
easei
nout
putwoul
ddef
ini
tel
y
cr
eat
easi
tuat
ionofunempl
oyment
b)'
Syst
emat
icsol
dier
ing'
byempl
oyeesi
.
e.eachwor
kerr
est
ri
cti
nghi
s/her
out
putasanec
ess
arymeanst
opr
otec
thi
s/herwor
kingi
nter
est
agai
nstt
hede
fec
ti
ves
yst
emofmanage
ment
.
c)I
nef
fi
ci
entr
uleoft
humbef
for
t-
wast
ingmet
hodsofwor
k.

Hegav
eoutt
hesol
uti
onst
othesepr
obl
emsast
heappl
i
cat
ionofsci
ent
if
ic
managementbecauseoft
wor
easons:
-
(
i) I
twoul
dof
feras
yst
emat
ics
tudyofwor
ktodi
scov
ert
hemos
tef
fi
ci
ent
met
hodsofper
for
mingt
hej
ob. (
ii
)
I
twoul
dof
ferasy
stemat
icst
udyofmanagementwi
tht
heobj
ect
iveof
achi
evi
ngt
hemostef
fi
ci
entmet
hodsofcont
rol
l
ingt
hewor
ker
s..
Tay
lort
her
ear
efourgr
eatpr
inci
plesofmanagement
:-
1. Thedev
elopmentofat
ruesci
enceofwor
k:-Thi
swi
l
lbehel
pful
for
:
• Thewor
kert
oknowhi
sadequac
iesv
ers
uswhati
sex
pec
tedofhi
m
• Themanager
/empl
oyert
obeabl
etomeasur
ejobper
for
manceon"
dai
l
y
t
ask
"basi
sofeachwor
ker
.
• Apr
operr
ewar
dingscheme.
2. Thesci
ent
if
icsel
ect
ionandpr
ogr
essi
vedev
elopmentoft
hewor
ker
3. Thebr
ingi
ngt
oget
heroft
hesci
enceofwor
kandt
hesci
ent
if
ical
l
ysel
ect
ed
andt
rai
nedmen[
div
isi
onofwor
kandr
esponsi
bi
li
ty
].
4.
Theconst
antandi
nti
mat
ecooper
ati
onofmanagementandwor
ker
sto
ensur
ewor
kisc
arr
iedouti
nthepr
esc
ribedway
.

Tay
lor
stheor
yisc
rit
ici
zedf
orbei
ngan"
inhumans
yst
em"
,reduc
ingwor
ker
sto
t
hel
evel
ofef
fi
ci
ent
lyf
unc
tioni
ngmachi
nes
.
Bu
rea
ucr
at
icTheor
y

Thi
stheor
ywaspr
opoundedbyMaxWeber1864-1920.
HewasaGer
man
soci
ol
ogi
st.
butal
ayerbyqual
i
fi
cat
ion.
Hisconcer
nwasi
nbur
eaucr
ati
c
st
ruct
uresi
nhi
stheor
yof
aut
hor
it
yst
ruc
tur
es.
Thi
stheor
ytr
iedt
oex
plai
nwhyi
ndi
vi
dual
sobey
ed
c
ommandsandpeopl
edoast
heyar
eins
truc
ted.
I sex
nhi pl
anat
ionsf
orpeopl
e'
sobedi
encet
oor
der
s,hedi
sti
ngui
shed
powerf
rom aut
hor
it
yHesay
sthatpoweri
stheabi
l
it
ytof
orcepeopl
etoobey
,
r
egar
dlessoft
hei
rresi
stanceaut
hor
it
yisasi
tuat
ionwher
eor
der
sar
e
v
olunt
ari
l
yobey
edbyt
hose.
::c
omma
nd.
Accor
dingt
oWeber
,thoseunderaut
hor
it
yseei
tast
hei
rrol
etoobeyandt
hey
seei
tasf
unc
ti
onoft
hos
einaut
hor
it
ytomak
ethe
mobe
y.

Weberi
dent
if
iest
hreet
ypesofor
gani
zat
ional
aut
hor
it
y:
1. Thechar
ismat
icaut
hor
it
y:-t
hiski
ndofaut
hor
it
yishel
dbyaper
son
wi
thexcept
ionalpower
sorqual
i
tiest
hatmakeshi
m/herbeseenas
al
mostsuperhumanorsupernat
ural
.
2. Thet
radi
ti
onal
aut
hor
it
y:-
Thi
ski
ndofaut
hor
it
yisbasedonpr
ecedence
andcont
inuedusage.Aper
sonaccept
stheor
der
sbecauset
hati
sthe
wayt
hingshav
ebeenandwi
l
lbe.Ther
ear
etwot
ypesoft
radi
ti
onal
aut
hor
it
y:-
a)Pat
ri
moni
al-
thi
sisat
radi
ti
onal
aut
hor
it
ysy
stemi
nwhi
ch
of
fi
cial
sar
eseenandt
reat
edasper
sonal
ser
vant
swho
ar
edependentont
her
ulerf
ort
hei
rremuner
ati
on.
b)Feudal
-thi
siswher
eof
fi
ci
al
sar
erel
ati
vel
ymor
eaut
onomouswi
th.
i
ndependentsour
cesofi
ncome,
butr
etai
nat
radi
ti
onal
r
elat
ionshi
pofl
oyal
tyt
othel
eader
3.Ther
ati
onal
-egala
l ut
hor
it
y:-Thi
sty
peofaut
hor
it
yhasmadeWe
berbek
nownast
he

fat
herofbur
eauc
rac
y”.
Thi
siswhe
reor
gani
zat
ionsar
ewe
llde
signe
dtoper
for
m
speci
fi
cfunct
ionsandt
huseach,
par
toft
heor
gani
zat
ionorl
egal
syst
em
cont
ri
but
est
otheachi
evementoft
hecor
por
atemax
imum per
for
mance.T\
\e
sy
stemi
slegal
\int
hat
,i
t"hasasy
stemorr
ulesandpr
ocedur
est
hroughwhi
cht
he
aut
hor
it
yisex
erci
sed.
(
Accor
dingt
oWeber
,abur
eaucr
ati
cor
gani
zat
ioni
stechni
cal
l
ythemostef
fi
ci
ent
f
ormofor
gani
zat
ional
syst
em.Heobser
vest
hati
nabur
eaucr
ati
cor
gani
zat
ion,
,ther
e
i
sanar
rangementofaser
iesofof
fi
ci
al
swi
thwel
l
-def
inedandwr
it
tenaut
hor
it
y.
We
bergav
eoutt
hec
har
act
eri
st
ic
sofabur
eauc
rac
ytoi
ncl
ude
:-
• Thet
ask
soft
heor
gani
zat
ionar
eal
l
ocat
edasof
fi
ci
aldut
iesamongt
hev
ari
ous
pos
iti
ve.
• Ther
eisadi
vi
si
onofl
abourandahi
ghl
evel
ofs
peci
al
iz
ati
on.
• Ther
eisanhi
erar
chyofaut
hor
it
y
• Ther
ear
erul
esandr
egul
ati
onst
hatgov
ernsbehav
iouri
ntheor
gani
zat
ion.
• Empl
oymenti
sbasedonqual
i
ficat
ionsandconst
it
utesal
i
fel
ongcar
eer
f
ort
heof
fi
ci
al
• Pr
omot
ionsar
e basedon mer
it
s.

3
.
HumanRe
lat
i
onsThe
ory

Thepr
oponentoft
hist
heor
yisEl
tonMay
o.HewasanAus
tral
i
anwhos
pentmos
t
ofhi
swor
kingl
i
featHav
ardUni
ver
sit
y. Hepr
opoundedt
hist
heor
ywi
thi
nhi
s
f
ivey
ear
i
nvest
igat
ionoft
heHawt
hor
neWor
ksoft
heWest
ernEl
ect
ri
cCompanyi
n
Chi
cago1927-
1932]
.
Hehas beenr
efer
redt
oast
hef
atherofi
ndust
ri
alsoci
ology
.Hi
sresear
chatt
he
Hawt
hor
neEl
ect
ri
cCompanyusedpoorandpr
operl
i
ght
ing.Heobser
vedt
hatwhen
\
erewaspr
operl
i
ght
ing,
theout
puti
ncr
easedast
heenv
ironmentwasconduci
vet
o
spont
aneouscooper
ati
on.
Heal
soobser
vedgr
oupsi
ntheor
gani
zat
ionandf
oundoutt
hatt
hev
olunt
arygr
oups
out
putwasmor
e.Heal
soexper
iment
edwi
thbr
eaks[
restpauses]
andobser
vedt
hat
wher
ether
ewer
ebr
eakst
heout
putwasi
ncr
easedandcompl
aint
swer
eabsent
.He
came
upwi
tht
heconceptof'
i
nfor
malgr
oups'asunof
fi
ci
algr
oupsnotr
ecogni
zedby
managementand whi
ch ar
oseduet
o emot
ionscr
eat
ed byunconduci
vewor
k
env
ironment
Hef
oundoutt
hatt
hewor
kinggr
oupwasunhappyandt
heyuni
tedagai
nstt
he
management
.Heal
soobser
vedt
hatt
heunhappygr
ouppr
oducedl
i
ttl
eout
putand
t
her
easnor
ecogni
ti
ont
orul
esandpr
oce
dur
esgov
erni
ngt
hei
rst
ateofwor
k.
Si
gni
fi
canceoft
heHawt
hor
neExper
iment
• The di
scov
eryoft
he exi
stence ofi
nfor
malgr
oups wi
thi
nthef
ormal
or
gani
zat
ions.
• Theef
fec
tofgr
oupr
elat
ions
hiponmot
iv
ati
onandbehav
iourofi
ndi
vi
dual
s
i
nwor
kpl
aceast
he"
humanf
act
or"i
nthewor
kpl
ace.
• I
tist
hemanagementdut
ytocr
eat
eaconduci
vewor
kenv
ironmentt
opr
event
conf
li
ctsi
nor
gani
zat
ions.
• Thepr
obl
em i
nmanagementandempl
oyeecommuni
cat
ioni
sdue
t
oinade
quat
ecommuni
cat
i
ons
yst
em.
• Ther
eisneedofper
sonnel
managementi
nfi
rms.
8.
2ManagementFunct
ions

Pl
anni
ng:
-Thi
sist
hes
trat
egyphas
eofmanagementpr
oces
sandi
ti
sus
ual
l
yadopt
ed
i
nthel
i
ghtoft
hef
orec
ast
.Itmeansmak
ingdec
isi
onsonwhatt
odo,
howt
odoi
tand
whent
odoi
t

St
epsi
nPl
ann
ing
• Sel
faudi
ti
ng[
det
ermi
ningt
hepr
esentst
atusofor
gani
zat
ion]
• Sur
vey
ingt
heenv
ironment
• Set
ti
ngobj
ect
ives
• For
ecas
tingt
hef
utur
esi
tuat
ion
• St
ati
ngac
tionsandr
esour
cer
equi
rement
s
• Ev
aluat
ingpr
oposedact
ions
• Rev
isi
ngandadj
ust
ingt
hepl
ani
nli
ghtofcont
rol
resul
tsandchangi
ngcondi
ti
ons.
• Communi
cat
ing[
thr
oughoutt
hepl
anni
ngpr
ocess]
Or
gani
zi
ng-Thi
scompr
isest
hei
mpl
ement
ati
onphaseoft
heex
ecut
ionoft
he
managementpr
ocess.I
tist
hear
rangementofr
esour
cesi
nthepr
oduct
ive
mannerf
orr
out
ingact
ion
Or
gani
zi
ngent
ail
s
a)Dev
elopi
ngor
gani
zat
ionchar
tst
odesi
gnt
heor
gani
zat
ionst
ruct
ure
b)Def
ini
ngr
elat
ionshi
psi
nanor
gani
zat
ionatdi
ff
erentl
evel
s
c)Jondescr
ipt
ions
St
epsi
nOr
gani
zi
ng
1) I
dent
if
yanddef
inewor
ktobeper
for
med
2) Br
eakwor
kdowni
ntodut
ies
3) Gr
oupdut
iesi
ntoposi
ti
ons
4) Def
ineposi
ti
onr
equi
rement
s
5) Gr
oupposi
ti
oni
ntomanageabl
euni
ts
6) As
signwor
ktobeper
for
med,
andt
heex
tentofaut
hor
it
y
7) Rev
iseandadj
ustt
heor
gani
zat
ionasappr
opr
iat
e
8) Communi
cat
ethr
oughoutt
heor
gani
zi
ngpr
oce
ss

St
aff
ing-Thi
sist
hepr
oces
sthr
oughwhi
cht
hemanagerc
hoos
esc
ompet
ent
peopl
eforv
ari
ouspos
it
ionsi
ntheor
gani
zat
ion.
.

St
epsi
nst
aff
i
ng
1) Det
ermi
net
hehumanr
esour
cer
equi
redbot
hinqual
i
tyandnumber
2) Re
crui
tpot
ent
ial
empl
oye
est
aki
ngs
ele
cti
onf
romt
her
ecr
uit
s
3) Tr
ainanddev
elopt
hehumanr
esour
ces
4) Rev
iseandadj
ustt
hequant
it
yandqual
i
tyoft
hehumanr
esour
ce
appr
opr
iat
el
ywi
t
hthec
hangesi
ntheor
gani
zat
i
o n
5) Communi
cat
ethr
oughoutt
hes
taf
fi
ngpr
oce
ss.

Di
rec
ting-
Thi
sist
hepr
oce
sst
hroughwhi
cht
hemanagerpr
ovi
dese
ffe
cti
ve
l
eader
shi
pbr
ingaboutdesi
redr
esul
tsbyposi
ti
vel
yinf
luenci
ngt
he
pr
oduct
iveempl
oyee'
sbe
hav
iour
.
Di
rect
ingent
ail
s:
-
a)Mot
iv
ati
on
b)Coor
dinat
ion
c)I
nduci
ngchange

Cont
rol
l
ing-Thi
sist
her
esul
tphasewher
ebyt
hemanagermustkeepabr
eastwi
th
egr
ess per
for
mance.He/
she mustensur
e pr
ogr
ess t
owar
ds desi
red goal
s.
Cont
rol
l
ingbeaccompl
i
shedby
:-
1) Est
abl
i
shi
ngsy
stemsofr
epor
tthr
oughwhi
chf
eedbackofper
for
mance
andpr
ogr
esscanbeobt
ained.
2) Measur
ingr
esul
tsbycompar
ingt
hem wi
tht
hesetst
andar
dst
o
ev
aluat
ethem.
3) Taki
ngcor
rect
iveact
ions.

St
epsi
nCont
rol
l
ing
• Est
abl
i
shi
ngst
andar
ds
• Moni
tor
ingr
esul
tsandc
ompar
ingt
hem wi
ths
tandar
d
• Cor
rect
ingdev
iat
ions
• Rev
isi
ngandadj
ust
ingcont
rol
resul
tsandchangi
ngcondi
ti
ons
• Cont
rol
l
ingt
hroughoutt
hecont
rol
l
ingpr
ocess.

8.
3St
rat
egi
cPl
anni
ng

Thi
sist
heuseoft
heSWOTst
heor
yofpl
anni
ng.
Iti
sthek
indofpl
anni
ngwhi
ch
set
s.. goal
saheadt
omeett
hem aspl
anned.St
rat
egyi
sdef
inedast
he
f
ormul
ati
onoft
hebasi
c
or
gani
zat
ion mi
ssi
on,pur
poseandobj
ect
ive,pol
i
ciesandpr
ogr
ammest
o be
achi
evedand~met
hodsneededt
oensur
ethator
gani
zat
ionalendsar
eobt
ained.
St
rat
egi
cpl
anni
ng
i
nvol
vespool
i
ngofr
esour
cest
owar
dsac
hiev
ingt
hes
etgoal
sont
hebas
isoft
he
SWOTst
heo
ry

Ty
pesofSt
rat
egi
es

(
i) Ret
renchmentst
rat
egy
:-Thi
sist
hemostcommonst
rat
egyi
nrecessi
onar
y
ordi
ff
icul
tti
mes.I
tinv
olv
est
her
educt
ioni
nthel
evelofoper
ati
onoft
he
or
gani
zat
ion,becomi
ngcapt
ivet
oanot
heror
gani
zat
ionandsel
l
ingor
di
ssol
vi
ngt
heor
gani
zat
ion.
(
ii
) St
abi
l
ityst
rat
egy
:-Thi
sisusedwhent
hemanageri
ssat
isf
iedwi
tht
hepr
esent
cour
seofact
ionai
medatel
i
minat
ingweaknessesandmai
ntai
ningt
he
st
atusquo. Or
gani
zat
ionscondi
ti
onedt
o st
abi
l
ityst
rat
egy
,hav
eadi
ff
icul
ty
r
eact
ioni
ngt
osuddenorr
adi
cal
change.
(
ii
i)Gr
owt
hst
rat
egy
:-Thi
sisf
oll
owedwhent
hemanageri
ssat
isf
iedwi
tht
heor
gani
zat
ion'
s
ef
for
ttogr
oworexpandasmeasur
edbysal
es,
productl
i
ne,
numberof
empl
oyeeset
c. (
iv)
Combi
nat
ionst
rat
egy
:-Thi
sinv
olv
escombi
ningst
rat
egi
essuchas:
• Ret
renchandst
abi
l
ity
• Ret
renchandgr
owt
h
• St
abi
l
ityandr
etr
ench
• St
abi
l
it
yandgr
owt
h
• Gr
owt
handr
etr
enc
h
• Gr
owt
hands
tabi
l
it
y
Lev
elsofSt
rat
egy
(
i)Cor
por
ates
trat
egy
:-Thi
sinv
olv
ess
trat
egi
esatac
orpor
atel
evel
,andSWOTs
anal
ysi
s.
(
ii
) Bus
ines
slev
els
trat
egy
:-t
hisr
efer
stos
our
cesofapar
ti
cul
arbus
ines
srel
ati
ve
t
oit
scompos
iti
on.
Iti
nvol
ves
:
• I
dent
if
yi
ngc
har
act
eri
sti
csofeac
hobj
ect
iv
eort
arget
• I
dent
if
yingeacht
arget
'
ssubst
ancev
alue
• Ev
aluat
ingt
hecr
it
eri
atobeusedi
nev
aluat
ingt
hef
ir
m'spr
ogr
esst
owar
ds
t
het
arge
t
• Ev
aluat
ingt
het
imef
ramet
hres
hol
dval
ue.

(
ii
i
) Func
tional
lev
el-Thi
: sser
vesasas
etofgui
del
i
nesf
ort
heempl
oyeesofeac
h
oft
hef
ir
m'sdi
vi
si
onst
ogui
det
hebehav
iourofpeopl
einawayt
hatwoul
d
putt
heot
hers
trat
egi
esi
nmot
ion.

(
iv) Mat
chi
ngoppor
tuni
ti
eswi
thcapabi
l
iti
esi
npur
sui
tofor
gani
zat
ional
obj
ect
ives.

Adv
ant
agesofSt
rat
egi
cPl
anni
ng
1.St
rat
egi
c pl
anni
ng enabl
es manager
sto become bet
terdeci
si
on
maker
s[i
tenabl
est
hem t
oex
ami
net
hepr
obl
emst
hatweak
e nt
he
companyandactont
hem.
2.Busi
nesses"
whi
chpr
act
icest
rat
egi
cpl
anni
nghav
esat
isf
iedempl
oyees
t
hant
hoset
hatdonot
.
3.I
timpr
ovescommuni
cat
ioni
nanor
gani
zat
ion,
all
ocat
ionofr
esour
ces
coor
dinat
ionofi
ndi
vi
dual
proj
ect
sandhel
psi
nshor
trangepl
anni
ngsuch
asbudget
ing.
4.I
tisawor
thwhi
l
etool
forbet
tergoal
achi
evementwhi
chl
eadst
obet
ter
pr
ofi
tmar
ginandbusi
nesssur
viv
al.
5.I
thel
ptoant
ici
pat
eef
utur
epr
obl
em andoppor
tuni
ti
esbecauseoft
he
changesi
n
busi
nessor
gani
zat
ions.

8.
4Or
gani
zi
ngFunct
ion
Meani
ngofOr
gani
zi
ng
• Thi
sist
hei
mpl
ement
ati
onphaseort
heexecut
ionoft
hemanagementpr
ocess
• I
tist
hear
rangementofr
esour
cei
nthepr
oduct
ivemannerf
orexecut
ingact
ion.
Or
gani
zi
ng def
ines and ar
range t
he act
ivi
ti
es needed t
oaccompl
i
sht
he obj
ect
ive
oft
he or
gani
zat
ion andest
abl
i
shest
her
elat
ionshi
pamongv
ari
ousf
unct
ions
Basi
sofOr
gani
zi
ngCommuni
tyAct
ivi
ti
es
a)Desi
gni
ngst
ruct
urebydev
elopi
nganor
gani
zat
ionchar
ttocr
eat
emaj
orbl
ocks
[
depar
tment
s,mi
norbl
ocks[
sect
ors]
,andi
ndi
vi
dual
blocks[
posi
ti
ons]
.
b)Def
ini
ngr
elat
ionshi
psbet
weendi
ff
erentposi
ti
onst
oshowwhor
epor
ts
t
owhom andwhocont
rol
swhom.
c)Posi
ti
ondescr
ipt
ion[
jobdescr
ipt
ion]
.
d) Est
abl
i
shi
ngj
obspeci
fi
cat
ion[
thehumanr
ement
s.Thi
sincl
udes
def
ini
ng qual
i
ties needed f
ort
he hol
derofeach posi
ti
on e.
g.
exper
ience,
ski
l
ls,
qual
i
ficat
ion,
phy
siqueet
c,

act
orsI
nfl
uenci
ngt
heBasi
sofOr
gani
zi
ngCommuni
ti
es These
f
act
orsal
sof
orm par
toft
hepr
inci
pl
eofor
gani
zat
ion.
1. Uni
tyofCommand;
-Thi
spr
inci
plest
atest
hateachst
affshoul
drepor
t
t
oonl
yonebos
s.Ther
eshoul
dbeac
learl
i
neoraut
hor
it
ytoev
ery
i
ndi
vi
dual
int
heor
gani
zat
i
on.
2. Cont
rol
:
-Theor
gani
zat
ionshoul
dbeabl
etomai
ntai
nawor
kfor
ce,
whi
ch
t
heyc
anmoni
tort
hepr
ogr
essandpe
rfor
manc
e.
3. Del
egat
ionofr
esponsi
bi
li
ty
:-Thi
sinv
olv
esassi
gni
ngnewr
esponsi
bi
li
ti
est
o
subor
dinat
eandaddi
ti
onal
aut
hor
it
ytocar
ryt
hem out
4. Li
neofcommuni
cat
ion;
ther
eshoul
dbecl
earl
i
nesofcommuni
cat
iont
al
ll
evel
softheor
gani
zat
ion
5. Li
nemanager
sandst
aff
:- l
i
nemanager
sorpeopl
eappoi
ntedt
o
sub-
managementposi
ti
onsbyt
hemanager
. Ther
eshoul
dbeacl
ear
di
sti
nct
ionbe
twe
enl
i
nemanage
rsands
taf
f.
6. Fl
exi
bi
li
ty
:-Themanager
smustbeawar
eoft
hechangei
ncondi
ti
onsand
wor
kloadsi
ntheor
gani
zat
ionandt
heyshoul
dbeabl
etomak
ethe
changesi
njobdut
iest
oac
commodat
ethec
hangi
ngc
ondi
ti
ons
.
I
mpor
tanceofOr
gani
zi
ngDev
elopmentAct
ivi
ti
esi
nSoci
ety
• Or
gani
zi
nghel
psi
ndesi
gni
ngact
ivi
ti
es.
• Or
gani
zi
nghel
psi
nest
abl
i
shi
ngacl
earl
i
neofaut
hor
it
yamongdi
ff
erent
i
ndi
vi
dual
sint
heor
gani
zat
ion
• Or
gani
zi
nghel
pst
oobt
ainex
per
ti
sei
nawor
kfor
cet
hroughest
abl
i
shi
ng
j
obspeci
fi
cat
ionf
oreachhol
derofaposi
ti
on[
speci
ali
zat
ion]
.
• Or
gani
zi
ngal
sohel
psi
ndi
vi
sionofwor
k;her
e,t
her
ewi
l
lbepr
oduct
ionof
bet
terwor
kfr
om t
hesameef
for
t.
• Or
gani
zi
ngpr
ovi
desuni
tyofdi
rect
ion.
Peopl
ewi
l
lhav
eonespeci
fi
cdi
rect
ion
ofanyact
ivi
tywi
tht
hesameobj
ect
ives,
• Or
gani
zi
ngcr
eat
essomeor
deri
ntheor
gani
zat
ionbot
hsoci
alandmat
eri
al.
• Or
gani
zi
nghasady
nami
cnat
urewhi
chenabl
est
hemanagert
obr
ingabout
changeandt
oabsor
bandaccommodat
echangeasneedar
ises.
• Or
gani
zi
ngcr
eat
esahar
monyanduni
tyamongmember
soft
heor
gani
zat
ion.
Conf
li
ctswi
l
lbemi
nimi
zedduet
oest
abl
i
shedl
i
neofaut
hor
it
y,di
vi
si
on
ofl
abourandj
obspeci
ali
zat
ion.
Chal
l
engesofOr
gani
zi
ngDev
elopmentAct
ivi
ti
es

1.Ex
ter
nal
Limi
tat
ions:
-Thi
sincl
udel
egal
,et
hical
,pol
i
tical
,mor
al,
soci
alandec
onomi
c
c
ons
ider
ati
onst
hatmak
eupours
oci
etye.
g.f
airempl
oymentpr
act
ices
.
2.Bi
ologi
cal
chal
l
enges:
-Humanbei
ngsdonothav
ethecapaci
tyt
odocer
tai
nthi
ngs
.
Nomemberoft
heor
gani
zat
ioni
sex
pec
tedt
odot
hei
mpos
sibl
e.
3.I
nter
nal
chal
l
enges:
a)Compet
enceoft
heor
gani
zi
ngmanager-t
hisi
nvol
vest
hemanager
's
qual
i
tyofex
per
ience,
managementandknow-
how
b)Ti
meav
ail
abl
e-anor
gani
zi
ngmanagerneedsqual
i
tyt
imet
oor
gani
zet
he
act
ivi
ti
esoft
heor
gani
zat
ione.
g.pr
ocedur
es,
per
for
mancest
andar
dsaut
hor
it
y
e
tc.
c
)Compet
enceandmak
e-upofsubor
dinat
es-t
het
rai
ni
ngpossessedbyt
he
subor
dinat
esi
simpor
tantbecausei
twi
l
lmaket
hewor
kofdi
vi
sionofwor
k
ands
pec
ial
i
zat
ione
asi
er
d)Nat
ureandi
mpor
tanceofact
iv
it
ies:
-ift
heact
ivi
ti
est
obeor
gani
zedar
e
compl
i
cat
ed,
highl
yimpor
tantandcar
rycr
it
ical
consequences,
thewor
kof
or
gani
zi
ngwi
l
lbesl
oweddown
e)Newt
echnol
ogy
:-Thei
ntr
oduct
ionofnewt
echnol
ogyi
ntheor
gani
zat
ion
canal
sol
i
mitt
hewor
kofor
gani
zat
ion,
f
) Cul
tur
aldi
ver
sit
yoft
hewor
kfor
ce,
wit
hint
heor
gani
zat
ioncanal
sol
i
mitt
he
or
gani
zi
ngwor
kbe
caus
eofor
gani
zat
ionme
mbe
rswi
l
l.
9.
0PARTNERSHI
PINCBO'
S

Par
tner
shi
pisar
elat
ionshi
pthatex
ist
sbet
weent
woormor
eper
sonsj
oi
ntl
y
car
ryi
ngoutbusi
nesswi
tht
heobj
ect
iveofmak
ingapr
ofi
t.Eachoft
heper
soni
s
cal
l
edapar
tnerzt
hebus
ines
sisr
efer
redt
oasaf
ir
m oranor
gani
zat
ion.
'
*»"

I
napar
tner
shi
peachpar
tnercont
ri
but
esmoney
,pr
oper
tyandl
abourandi
n
r
etur
nthe*par
tne
rss
har
eint
hepr
ofi
tandl
oss
esoft
hebus
ine
ss.

Ty
pesofPar
tner
shi
ps.

1. Gener
alpar
tner
shi
p-i
nthegener
alpar
tner
shi
p,gener
alpar
tnerhasunl
i
mit
ed
l
i
abi
l
it
yfort
hef
ir
m'sdebt
s.
2. Li
mit
edpar
tner
shi
p-her
eal
i
mit
edpar
tnerhasl
i
mit
edl
i
abi
l
ityi
nthepar
tne
rshi
p.
3. Act
ivepar
tner
shi
p-t
hisi
sak
indofpar
tner
shi
pinwhi
cht
hepar
tner
sshar
e
i
nev
erywayt
hecapi
talcont
ri
but
ion,managementandpr
ofi
tand
l
ossesoft
hebus
ine
ss.
4. Si
l
entpar
tner
shi
p-t
hisi
saki
ndofal
i
mit
edpar
tner
shi
pinwhi
cht
he
par
tner
sdonotpar
ti
ci
pat
eoft
heor
gani
zat
ion.
5. Secr
etpar
tner
shi
p-t
hisi
nvol
vesapar
tnerwhopar
ti
ci
pat
esi
nthemanagement
oft
heor
gani
zat
ionbuti
snotdi
scl
osed,
tot
hepubl
i
casbei
ngapar
tne
r.
6. Nomi
nal
par
tner
shi
p-t
hisi
nvol
vesasi
tuat
ioni
nwhi
chaper
soni
snotone
oft
heowner
soft
hef
ir
mbutal
l
owshi
snamet
obeus
edi
nthebus
ines
s.
7. Quas
ipar
tner
shi
p-t
hisi
nvol
vesas
ituat
ioni
nwhi
chaper
soni
spr
esent
ed
t
othepubl
i
candcont
ri
but
est
othecapi
tal
butdoesnotpar
ti
cipat
ein
t
hemanage
mentoft
hebus
ine
ss.
8. Mi
norpar
tner
shi
p-t
hisi
nvol
vesaper
sonser
vingasapar
tnerwhi
l
ein
t
heundert
hes
tat
utor
ymaj
ori
tyageofei
ght
eeny
ear
s.
1.
2St
rat
egi
esofFor
mingPar
tner
shi
p

I
.Foc
usi
ngPar
tner
shi
pGoal
s
a)I
dent
if
ytheobj
ect
ivesf
orser
vicepar
tner
shi
ps.Theobj
ect
ivescanbe
soci
al
,economi
c,f
inanci
al
,phy
sical
,pol
i
tical
ori
nst
it
uti
onal
.
b)Est
abl
i
shappr
oacht
opar
tner
shi
pdev
elopmentt
hatcont
ri
but
est
othe
setobj
ect
ives.Theseappr
oachescani
ncl
ude:
-
• Par
ti
ci
pat
ionandc
ons
ult
ati
on
• I
ntegr
atedpl
anni
ngatt
hest
rat
egi
clev
el
• Fi
nanc
ial
l
ysoundmanagement
• Ac
count
abl
eandt
rans
par
entac
tions
• Col
l
abor
ati
veandi
nnov
ati
vemanagement
.
c
)Li
nkpar
tner
shi
pwi
thot
herr
elat
edac
tiv
it
ies
d)Dev
eloppar
tner
shi
pinr
elat
iont
obr
oaderor
gani
zat
ionsobl
i
gat
ionsand
f
unc
tions
• Cr
eat
eas
trat
egi
cappr
oac
h
• Agr
eeonpr
ior
it
iest
hroughconsul
tat
ive
• Bui
l
donl
ess
onsofeac
hpar
tnere)I
dent
if
yot
heract
ors,
asset
sandmechani
sms
i
nvol
vedi
nthedel
i
ver
yof
ser
viceorgoodsy
ouar
eint
erest
edi
n.
Dev
elopi
ngapar
tner
shi
pfr
amewor
k
a) Expl
oret
heat
tri
but
esandr
olesofact
orsi
nthepar
tner
shi
p.
b)I
dent
if
ypot
ent
ial
rol
esandcont
ri
but
ionofex
ter
nal
act
orsi
.
edonor
sand
i
nter
nat
ional
fundi
ngagenc
ies
,spec
ial
i
stc
ons
ult
ant
sandt
hec
ust
omer
s.
c) Dev
elopappr
eci
ati
onoft
hedi
ff
erentchar
act
eri
sti
cst
hatpar
tner
sbr
ingt
othe
par
tner
shi
ps;
• Compl
ement
aryski
l
lsandcompet
enci
es
• Conf
li
cti
ngat
ti
tudesandappr
oaches
d)Desi
gnmechani
smsf
orpar
tner
ingi
.
e.pr
omot
ingef
fect
ivei
nter
act
ione.
g.
• Cr
eat
ingal
ear
ningappr
oac
h
• Ensur
ingadequat
epr
epar
ati
on
• Est
abl
i
shi
ngcl
ari
tyofandcommi
tmentt
orol
es
• Rev
iewi
ngandmoni
tor
ingpar
tnerper
for
mance
• Bui
l
dingonas
set
sanddi
ff
erenc
es.

e)Consi
dert
hescopeandc
ont
entoft
hepar
tner
shi
pfr
amewor
k,i
nter
msoft
he
obj
ect
iv
es
•I
dent
if
ykeyc
omponent
sthatr
espondt
oobj
ect
iv
es
•I
ncl
udet
heseaspect
sint
hepar
tner
shi
pfr
amewor
k
f
)Addr
essphy
sical
obj
ect
ivese.
g.ser
vicecov
erage,
ser
viceopt
ionsandser
vicequal
i
ty.
g)Addr
esssoci
alandpol
i
tical
obj
ect
ivese.
g.
• Gendert
arget
ingofs
erv
icesandpr
oduc
ts
• Fai
rtr
eat
mentofwor
ker
s
• Wor
ker
spar
ti
ci
pat
ionandc
apac
itybui
l
ding
• Equi
tyandaccesst
oimpr
ovedser
vicesandpr
oduct
sh)
H)Addr
essf
inanci
alandeconomi
cobj
ect
ivese.
g.
• At
tract
ingpr
ivat
ecapi
tal
• Ens
uri
ngef
fec
tiv
eri
skmanagement
•Es
tabl
i
shi
ngf
inanc
ial
inc
ent
iv
esi
)Addr
essi
nst
it
uti
onal
obj
ect
iv
ese.
g.
• Ski
l
lst
ransf
er
• Technol
ogyt
ransf
er
• Capac
itybui
l
ding
• Deci
sionmaki
ngst
ruct
ure
j
) Consi
dert
hef
act
orsaf
fect
ingt
hewayt
hepar
tner
shi
pshoul
dbest
ruct
ured
k)Agr
eeandwor
ktowar
dst
hekeypr
inci
plesofpar
tner
shi
pst
hati
ncl
ude;
• Tr
anspar
encyandaccount
abi
l
ity
• Compet
it
ionandc
ont
est
abi
l
it
y
• Legi
ti
macyandl
egal
i
ty
• Spec
ifi
ci
ty
• St
akehol
derpar
ti
ci
pat
ion
• Equi
ty
• Cl
ari
tyandpr
edi
ctabi
l
it
y
• Ri
skmanagement
• Ec
onomi
cfi
nanc
ial
andenv
ir
onment
als
ust
ainabi
l
it
y.
|
3.Enhanc
ingc
apac
ityt
oimpl
ementpar
tner
shi
p
a)Dev
elopunder
standi
ngoft
heoper
ati
oncont
extoft
heor
gani
zat
ione.
g.pol
i
tical
,
economi
c,pol
i
cyandadmi
nist
rat
ive.
b)Dev
elop under
standi
ng oft
he r
egul
ator
yenv
ironmente.
g.who i
sregul
ati
ng
andwhati
sbei
ngr
egul
ated.

c) Dev
elopappr
opr
iat
eski
l
lsf
ordev
elopi
ng,
impl
ement
ingandsust
aini
ngt
he
obj
ect
ives.
d)Dev
elopanor
gani
zat
ional
dev
elopmentst
rat
egyt
orespondt
opar
tner
shi
p
st
rat
egy
•I
dent
if
ykeyor
gani
zat
ionf
act
orsaf
fec
tingpar
tner
ing.
•I
dent
if
ymec
hani
smsf
orc
hanges
e) Addr
essmanagementcapaci
ti
es
f
)Addr
esspr
ocedur
alc
ons
trai
nts
g)Addr
essf
inanci
alcapaci
ti
est
oensur
est
rongf
inanci
albaseandr
eli
abl
e
par
tne
rshi
p.

9I
mpac
tofPar
tne
rshi
ponCommuni
tyAc
ti
vi
ti
es
i
mpor
tan
ce
1) Addi
ti
onal
sour
ceofcapi
tal
-inpar
tner
shi
pal
otofcapi
tal
wil
lbeobt
ainedbecause
eachpar
tnerwi
l
lcont
ri
but
e.
2) Br
oadermanagementbase-eachpar
tnerhasexper
ti
sei
ndi
ff
erentar
easandt
hismay
beusedt
oincr
easeper
for
manceandpr
ofi
tabi
l
ity
.
3) Easeofex
pans
ion-ex
pansi
oncanbedoneeasi
l
ythr
oughi
ncr
easi
ngt
hesi
zeof
t
hepar
tne
rshi
p.
4) Shar
ingofl
ossesandl
i
abi
l
iti
es-par
tner
shi
penabl
est
hepar
tner
stoshar
elosses
andl
i
abi
l
iti
esr
educi
ngt
hebur
denonani
ndi
vi
dual
5) Dur
ati
on-par
tner
shi
phasl
ongerdur
ati
ont
hansol
epr
opr
iet
orshi
pbecausedeat
h
orr
eti
rementofonepar
tnercannoti
nter
ruptt
hepar
tner
shi
p.

Chal
l
enges:
1) Unl
i
mit
edl
i
abi
l
ity-t
hel
i
abi
l
ityofgener
alpar
tner
sisunl
i
mit
edi
.
e.t
hepar
tner
smay
beobl
i
gedt
opayt
hedebt
sfr
om t
hei
rper
sonalr
esour
cesi
ncaseofi
nsuf
fi
ci
ent
asset
s.
2) Di
ff
icul
tyi
ndeci
sionmaki
ng-deci
si
onsmaybedi
ff
icul
ttor
eachbecauseoft
hepar
tner
s
wi
thdi
ver
gentv
iews.
3) Lackofcont
inui
ty-par
tner
shi
phasl
i
mit
edanduncer
tai
nli
fe.I
tcanbet
ermi
nat
ed
easi
l
yifonepar
tnerdi
esori
sincapaci
tat
edorbecauseofdi
sagr
eement
s.
4) Shar
ingofpr
ofi
ts-benef
it
saccr
uingf
rom per
sonal
eff
ort
sofi
ndi
vi
dual
sinmi
nimi
zed
becausepr
ofi
tsar
eshar
ed.
5) Fr
ozeni
nvest
ment-i
tisdi
ff
icul
tforapar
tnert
owi
thdr
awhi
sinv
est
mentwhi
l
ein
t
hepar
tner
shi
p.

Me
asur
es:
1) Est
abl
i
shat
hor
oughpar
ti
ci
pat
iveandconsul
tat
iveex
erci
sebef
oredeci
di
ngt
opar
tner
.
2)Dev
elopappr
eci
ati
onofdi
ff
erentchar
act
eri
sti
cst
hateachpar
tnerbr
ingst
othe
par
tner
shi
p.
3)Est
abl
i
shpr
opercommuni
cat
ionchannel
satal
ll
evel
sint
heor
gani
zat
ion.
4)Pr
omot
eef
fect
ivei
nter
act
ions
5) Pr
ovi
det
rai
ni
ngpr
ogr
ammest
oal
lpar
tner
s
6) Wor
ktowar
dsk
eypr
inci
pl
esofpar
tner
shi
p
7)Dev
elopapar
tner
shi
pfr
amewor
k
8) Ensur
ethatt
her
eisenoughcapaci
tyt
oachi
evet
heobj
ect
ives
10.
0 CAPACI
TYBUI
LDI
NGI
NCBOs
i
nvol
vesdev
elopi
ngani
ndi
vi
dual
'
ssel
fconf
idenceandcompet
encet
ounder
takeet
ask
sgi
ven.
Compet
ence and conf
idence i
ncr
ease when peopl
e gai
n ex
per
ience i
n or
gani
zat
ional
managementandacqui
renewknowl
edgeandski
l
lsi
ncl
udi
ngcapaci
tyt
ogener
atek
nowl
edge
.

10.
1 I
mpor
tanceofCapaci
tyBui
l
dingi
nCBOs

1) Capaci
tybui
l
dingdev
elopsdeci
si
onmaki
ngski
l
lsi
nindi
vi
dual
sandexecut
ingsuch
deci
sionse.
g.desi
gnandpl
anni
ng,
impl
ement
ati
on,
moni
tor
ingandev
aluat
ion.
2) Capaci
tybui
l
dingdev
elopsnewknowl
edgeandski
l
lsi
npr
obl
em sol
vi
ngandi
nunder
standi
ng
or
gani
zat
ionmanagementaswel
last
echni
cal
tast
esr
elat
edt
oar
eaofwor
k.Thi
s
wi
l
lpr
ovi
det
hei
ndi
vi
dual
scapaci
tyt
orai
sef
inanci
alr
esour
ces,capaci
tyt
o
col
l
ectanal
yzeandsol
vepr
obl
ems,t
hecapaci
tyt
ounder
takenewdev
elopment
act
ivi
ti
eset
c.
3) Capaci
tybui
l
dingal
sodev
elopsaper
son'
sconf
idenceandsel
fconcept
.Thesear
e
psy
chol
ogi
calconst
ruct
sthatcan be si
mpl
ymeasur
ed t
hrough behav
iour
al
mani
fest
ati
onsi
ncl
udi
ngnew i
nit
iat
ivesunder
takenandsel
frat
ingsabi
l
iti
es.A
per
sonwhohasdev
elopedsel
fconf
idencewi
l
lex
presspr
icei
ncr
easedst
rengt
h
andcompet
ence.
4) Capac
itybui
l
dingenhanc
esnewi
ni
ti
ati
ves
5) Capaci
tybui
l
dingpr
ovi
desnewl
eader
shi
pful
lofst
rengt
handcompet
ency
.
6) Capaci
tybui
l
dingdev
elopsasenseofcont
rol
ofef
fi
cacy[
Ican
changeanys
ituat
ion]
ini
ndi
vi
dual
s.
10.
2 Ty
pesofCapaci
tyBui
l
ding

1.Mot
ivat
ion-t
hisi
scr
eat
ingmor
alet
odosomet
hing.
Get
ti
ngsomebody
dosomet
hing.Peopl
ear
emot
ivat
edt
hrough:
• Gi
vi
ngmor
alsuppor
t
• Gi
vi
ngt
hem accesst
owhatt
heywant
• Cr
eat
ingt
ranspar
encyandaccount
abi
l
ity
• Thr
oughmat
eri
alsuppor
t
• I
nvol
vi
ngt
hem i
ndeci
si
onmaki
ng
2.Mobi
l
izat
ion-t
hisi
nvol
vesbr
ingi
ngpeopl
etoget
hert
odosomet
hing.
Mobi
l
izat
ional
soi
nvol
vest
heassembl
i
ngofr
esour
ceswhi
chwoul
d
hel
pindoi
ngsomet
hing.Thi
ngst
hatar
emobi
l
izedi
ncl
ude:
-
• Land
• Money
• Peopl
e
• Ski
l
ls
•t
ime
Awar
enesscr
eat
ion-t
hisi
sgi
vi
ngpeopl
eknowl
edgeoreducat
ingpeopl
eoni
ssues
af
fect
ingt
hem. I
tcanbedonet
hrought
rai
ning,
prov
isi
onofr
eadi
ngmat
eri
al
s,t
hroughuse
ofci
nemas,
dramaort
hroughmeet
ings.
Communi
typar
ti
ci
pat
ion-t
hisi
sthei
nvol
vementof
member
sofacommuni
tyi
ntheact
ivi
ti
esoft
hei
rdev
elopmentpr
ocesses.Thepar
ti
ci
pat
ion
ofcommuni
tymember
sisi
mpor
tanti
ndev
elopmentbecausei
twi
l
lgi
vet
hem t
he.
wil
lto
dev
elopt
hems
elv
es.

Pl
anni
ngPr
oce
ssi
nCapac
it
yBui
l
ding
Pl
anni
ngi
sthepr
ocessofdev
elopi
ngaf
ramewor
ktoachi
eveor
gani
zat
ionalgoal
s.A
Capaci
tybui
l
dingpl
anwi
l
ldescr
ibewhatcapaci
tyi
stobebui
l
t,bywhosecapaci
ti
esi
tbe
bui
l
t,howt
hecapaci
tywi
l
lbebui
l
t,whent
hei
nit
iat
ivewi
l
lbeunder
takenandwi
l
lpayf
ort
he
c
apac
itybui
l
dingpr
oces
s.Capaci
tybui
l
dingpl
anr
equi
resacar
efulbl
endoft
echni
cal
assi
stanceandt
rai
ning.
Thepl
anneedst
obedesi
gnedndi
mpl
ant
edwel
l
.

St
epsi
naCapac
it
yBui
l
dingPl
an
1) Bei
ngawar
eofoppor
tuni
ty-t
hisi
sasel
f-
eval
uat
ionst
ep.Fi
ndouty
ourweak
nesses
andst
rengt
hsandv
isi
onoft
hef
utur
easanor
gani
zat
ion.
2) Est
abl
i
shobj
ect
ives-sett
heor
gani
zat
iont
argetorf
utur
est
ateofaf
fai
rs.
Whenest
abl
i
shi
n
t
heobj
ect
ivesonehast
otakei
ntoconsi
der
ati
ont
hepl
anni
ngt
ool
ssuchast
ime,
r
esour
ces,
knowl
edge,
dat
a,andhi
stor
ical
bac
kgr
ound.
3) Est
abl
i
shi
ngpl
anassumpt
ions-t
hisi
nvol
vesdel
i
neat
ionofenv
ironmenti
nwhi
ch
pl
anni
ngt
akespl
acesuchast
hemanagementdeci
sions,
pol
i
cies,
progr
amset
c.
4) Det
ermi
nat
ionofal
ter
nat
ivecour
seofact
ion-t
hisi
nvol
vesi
dent
if
yingandl
i
sti
ng
t
he

v
ari
ousway
sandmeansofaccompl
i
shi
ngt
heor
gani
zat
ionsobj
ect
iv
es
5) Ev
aluat
etheal
ter
nat
ivecour
ses
6) Sel
ectcour
sesofact
ion-t
hisi
sthest
ageatwhi
cht
hepl
ani
sadopt
edbyact
ual
deci
si
on-
mak
ing.
Oneormor
eal
ter
nat
ivesmaybechosen.
7) I
mpl
ement
ingt
hepl
an.

10.
3 I
mpactofCapaci
tyBui
l
dingi
nCommuni
tyOr
gani
zat
ions.
• Topmanagement
• Capaci
tybui
l
dingenabl
est
hemember
soft
heor
gani
zat
iont
oacqui
renewk
nowl
edge
andsk
il
lsi
ncl
udi
ngcapaci
tyt
ogener
atenewi
deas.
• Capaci
tybui
l
dingdev
elopsasenseofsel
fconf
idenceandsel
fconceptt
hatenabl
es
t
hemember
sofanor
gani
zat
iont
oconst
ructnewi
nit
iat
ivesandv
ent
urei
ntonew
dut
ies.
• Capaci
tybui
l
dingi
ncr
easesst
rengt
handcompet
encei
nindi
vi
dual
shencemak
ing
t
hem t
owor
kbet
ter
.
• Capaci
tybui
l
dingl
eadst
oaut
onomy[
cont
rol
overr
esour
cesandmanagementdeci
si
ons]
byt
hemanagement
.
• Ca
p a
cit
ybui
l
dingde
vel
opsat
eams
pir
i
t i
nme
mbe
rsoft
heor
gani
zat
i
o n.
• Ca
p a
cit
ybui
l
dingde
vel
opsl
eade
rshi
psk
il
lsi
nindi
vi
dua
ls
• Ca
p a
cit
ybui
l
dinge
ncour
age
scha
nge
stot
akepl
acei
ntheor
gani
zat
i
o n.
Chal
l
enges
• I
tisdi
ff
icul
ttosel
ectal
eader
shi
pst
ylet
hatwi
l
lbei
nli
newi
thpeopl
e'
sst
rongbel
i
efs
a
n da
b i
l
it
ie
s.
• Conf
li
ct
sbet
wee
nmanageme
n tandi
ndi
vi
dual
sifnotr
esol
ved,
canhamperca
pac
it
y
bui
l
din
g .
• Thec
hangest
hatt
akepl
acei
nor
gani
zat
i
o nsc
anbeundes
ir
abl
e.
• The
rema
ybel
i
tt
ler
esour
cest
hatca
ndet
ert
hepr
oce
ssofc
apac
it
ybui
l
ding
• I
tinef
fect
ivemet
hodsar
eused,
itwoul
dbedi
ff
icul
ttogetpeopl
eacceptt
hei
deaof
c
apac
it
ybui
l
ding.
11.
0CONFL
ICTI
NCOMMUNI
TYBASEDORGANI
ZATI
ON.
De
fi
ni
ti
on
Conf
li
ctr
efer
stoasi
tuat
ionorst
ateoft
hingsnotbei
ngr
ightorf
ine.I
tindi
cat
esast
ressf
ul,
unhappy
,
di
str
essi
ng,
depr
essi
ng,
annoy
ing,
frust
rat
ingst
ateofaf
fai
r eni
sorev ^wi
thonesel
forot
her
s.
Conf
li
cti
sani
nher
entf
eat
ureofor
gani
zat
ions.

Conf
li
cti
snotnecessar
il
yabadt
hing.Pr
oper
lymanagedconf
li
ctcannav
epot
ent
ial
l
yposi
ti
ve
out
come. I
tcanbeanener
gizi
ngandr
evi
tal
i
zingf
orcei
ngr
oupsandi
n

Nat
ureofConf
li
ct
.
Conf
li
ctoccur
swhenani
ndi
vi
dual
orgr
oupexper
ienceadeci
sionpr
obl
em.Conf
li
ct
i
s
v
iewedi
n.t
hreedi
ff
erentt
ypesofr
espons
es:
-
(
i) Humanconf
li
ct[
pri
mar
il
yinagr
isl
yornegat
ivesensee.
g.war
,mur
der
,rape]
(
ii
) Lessv
iol
entt
erms[
e.g.
tensi
on,
bar
gai
ni
ng,
games,
compet
it
ionet
c],
(i
ii
) Posi
ti
ve
i
nat
ti
tudee.
g.anex
ist
ingcont
estoradv
ent
uret
otheunk
nown.

Twocondi
ti
onsar
eusual
l
ypr
esenti
nal
lconf
li
ctsi
tuat
ions:
a)Thatt
hepeopl
eindi
sput
ear
eassoci
atedi
nsuchawayt
hatoneper
son
cansomewhati
nfl
uencet
heot
her
.
b)Thatt
hepeopl
eassoci
atedi
nthi
swayhav
esi
mil
arneedswhi
chcannot
becompl
etel
ymet
.Thi
sisacasewher
epeopl
ewantt
hesamet
hing,
butt
her
ejusti
sn'
tenough.

Conf
li
ctcana/
sobev
iewedas:
a)Compet
it
iveconf
li
ct-
thesear
econf
li
ctst
hatf
oll
owdef
ini
ter
ulesandar
e
nott
ypi
cal
l
yassoci
atedwi
thangr
yfeel
i
ngs.Ther
eisor
dinar
il
ya
v
ict
oryf
oronesi
deonl
yatt
hecostofdef
eatoft
heot
her
.
b)Di
srupt
iveconf
li
ct-t
hiski
ndofconf
li
cti
nvol
vesi
rr
ati
onal
behav
iourand
t
he use ofv
iol
entact
s.Par
ti
es her
e do notf
oll
ow a mut
ual
l
y
accept
abl
esetofr
ulesandar
enotpr
imar
il
yconcer
nedwi
thwi
nni
ng.
I
nst
ead,t
hei
rint
ent
ioni
stohar
m,def
eat
,reduceordr
iveawayt
he
opponent
.Theat
mospher
eher
eist
hatofst
ress,
angerandf
ear
.
Conf
li
ctde
sir
abl
eandUnde
sir
abl
e

De
sir
abi
l
it
yofConf
li
ct
Conf
li
ctshav
edesi
rabl
efunct
ionst
oo.Conf
li
ctcanbeseenasaconst
ruct
ivef
orce
andi
ncer
tai
nci
rcumst
ancesi
tcanbewel
comedorev
enencour
aged.I
tcanbean
agentf
orev
olut
ionandf
ori
nter
nal
andext
ernal
change.Desi
rabl
econf
li
ctcanl
ead
t
othef
oll
owi
ngposi
ti
veout
come:

• Pr
oduct
ionofbet
teri
deas
• St
imul
ati
onofi
nter
estandcr
eat
iv
it
y
• Pr
event
ionofst
agnat
ion
• Pr
ovi
dingamedi
um t
hroughwhi
chpr
obl
emscanbeai
redandsol
uti
onsar
ri
ved
at
.
• Achancef
orper
sonal
andsoci
alchange
• Rev
ital
i
zat
ionofexi
sti
nggr
oupnor
msorhel
pingemer
genceofnewones.
• Cl
ari
fi
cat
ionofi
ndi
vi
dual
views.
Undesi
rabi
l
ityofconf
li
ct
Conf
li
ctsar
eusual
l
yhar
dtokeepi
ncont
roloncet
heyhav
ebegun.Onesa
conf
li
ct,
-
esc
alat
est
oapoi
ntwhi
chi
tisnol
ongerunderc
ont
rol
,i
tal
mos
tyi
el
dto
negat
iv
eres
ult
s.The
sene
gat
i
ver
esul
t
scani
ncl
ude
:
• Peopl
efeel
i
ngdemeanedanddef
eat
ed
• Thedi
stanc
ebet
weenpeopl
einc
reas
ed
• Ac
li
mat
eofmi
str
ustands
uspi
ci
ondev
elops
• I
ndi
vi
dual
sandgr
oupsc
onc
ent
rat
eont
hei
rownnar
rowi
nter
est
s.
• Resi
stancedev
elopedr
athert
hant
eam wor
k
• Ani
ncr
eas
einempl
oyeet
urnov
er.

Sour
cesofConf
li
ct
• Di
ff
erencesi
nper
cept
ion-per
cept
ionar
ehowwev
iewt
hings.
Weal
lvi
ewt
hing
di
ff
erent
ly.Thi
simpl
i
est
hatdi
ff
erentpeopl
ewi
l
lgi
vedi
ff
erentmeani
ngt
o
t
hesamest
imul
iandt
hiscanl
eadt
oconf
li
ct.
• Li
mit
edr
esour
ces-suchr
esour
cesi
ncl
udemoney
,mat
eri
al,
manpoweret
c.
The desi
ret
o wi
nthese r
esour
ces cr
eat
es conf
li
cts[
a wi
n orl
ose
si
tuat
ion]
.
• Rol
e-basedconf
li
ct-di
ff
erentgr
oupsmayoccupydi
ff
erentr
oleswi
thi
nan
or
gani
zat
ion t
hat ar
c i
nher
ent
ly ant
agoni
sti
c t
o each ot
her
.In
or
gani
zat
ions,manyj
obscr
eat
econf
li
ctsbydesi
gne.
g.f
inanceand
pr
oduct
ionmanager
.
• I
ntr
oduct
ionofchange-t
hisi
scausedbyr
esi
stancet
onewchangesbecause
ofv
ari
ousr
easonssuchaseconomi
c,l
ossofst
atus,
lossofpoweret
c.
• Dr
ivef
orpower-t
hisi
stheur
get
ogetpower
.Anex
ampl
ecanbet
her
ival
ry
bet
weent
het
rai
ningmanagerandpr
oduct
ionmanagerwhi
chcauses
conf
li
ct.
• Poor
lydef
inedr
esponsi
bil
i
ties—t
hiscoul
dar
isewher
etwoor
gani
zat
ional
uni
tsar
ecompet
ingov
ernew r
esponsi
bil
i
ties.Poorj
obdescr
ipt
ioncan
al
soeasi
l
ycr
eat
esuchconf
li
ct.
• Or
gani
zat
ional
cli
mat
e—anor
gani
zat
ion'
schar
act
erorper
sonal
i
tycoul
dcr
eat
e
conf
li
ctwi
thi
tscul
tur
eandphi
l
osophy
.
• Aggr
essi
venat
ureofman-bi
ologi
cal
l
ymani
spar
tl
yanaggr
essi
veandhost
il
e
ani
mal
.Thi
saggr
essi
vechar
act
eri
sti
csshowswhi
l
eheseeksex
pressi
on
ofaggr
essi
vei
mpul
ses.
• Cl
ashesofv
aluesofi
nter
est-t
hosecl
ashesmi
ghtbeuni
on-management
,gener
ati
on
gap [
oldv
syoung]
,int
erdepar
tment
al[
incompat
ibl
e goal
s and means]
,and
i
nter
disci
pli
nar
y
11.
1 ConsequencesofConf
li
ct

Funct
ional
consequences
• Badel
ement
sinasi
tuat
ionmayber
emov
edanduni
tyest
abl
i
shed.
• Newl
eader
shi
pmayemer
gebec
aus
ethef
ormeri
suns
uit
abl
e.
• Ol
dgoal
smaybemodi
fi
edorr
epl
acedwi
thnewones
.
• Conf
li
ctmaybecomei
nst
it
uti
onal
i
zedt
hati
sout
let
smaybeest
abl
i
shedsot
hat
peopl
ecanof
ten"
breat
heouthotai
r"
.
• Mot
ivat
ionandener
gyav
ail
abl
etocompl
etet
het
asksmaybei
ncr
easedand
actasanener
gizer
.
• Conf
li
ctmayl
eadt
oinnov
ati
onbec
aus
eofgr
eat
erv
ari
ati
onsofi
nter
est
sideas
anddi
ver
gentt
hink
ing.
• Eachmembermayi
ncr
easeunder
standi
ngofhi
s/herownposi
ti
oni
nthegr
oup
f
orbet
termember
shi
prol
epl
ay
• Conf
li
ctmays
ati
sfyaggr
ess
iveur
gesi
nher
enti
npeopl
e.
Dy
sfunct
ional
consequences
• Ment
alheal
thofsomecombat
ant
smaybeadv
ersel
yaf
fect
ed.

• Conf
li
ctmayr
esul
ttomi
sal
l
ocat
ionofor
gani
zat
ional
res
our
ces
• Goal
smaybedi
stor
tedwi
thl
i
ttl
eornoac
hiev
ement
sar
ereal
i
zed.

Managi
ngConf
li
cti
nanOr
gani
zat
ion
Thi
sist
hewayt
hroughwhi
chmanagementcanat
temptt
oav
oidt
hehar
mful
ef
fect
sofc
onf
li
ct
.
• I
sol
ati
on-t
hisi
nvol
vessuppr
essi
onandav
oidanceofconf
li
ctandwher
e
t
her
eisnocol
l
abor
ati
onbet
weenpar
ti
es.I
trepr
esent
sawi
thdr
awal
from
t
her
eal
i
tyoft
hesi
tuat
ion.I
tisnor
mal
l
yeasi
ert
oref
rai
nthant
oret
reat
f
rom anar
gument
.
• Peacef
ulco-
exi
stence-t
hisposi
ti
onr
epr
esent
sahi
ghdegr
eeofcol
l
abor
ati
on,
usual
l
yatt
heex
penseofsel
forgr
oup,combi
nedwi
thav
oidanceand
suppr
essi
onofconf
li
ct.Col
l
abor
ati
onher
eisl
i
mit
edonl
ytot
hegoal
s
andpr
obl
emsonwhi
cht
hepar
ti
es'
seeey
e-t
o-ey
e'.

Thi
sposi
ti
oni
sof
tent
akenbygr
oupsi
nbusi
nessandi
smostf
requent
ly.
appl
i
edwher
ether
eisapowerdi
ff
erent
ial
bet
weenpar
ti
esconcer
nede.
g.
bet
weenbossandsubor
dinat
e.I
nthi
ssi
tuat
iont
her
eisemphasi
sont
he
ext
entt
owhi
cht
hesuper
iori
sper
cei
vedasaccept
antandencour
agi
ng
subor
dinat
edi
sagr
eement
.Whent
henor
msoft
heor
gani
zat
ionar
eto
av
oiddest
roy
ingt
hef
ir
m,t
hel
owpowerper
sonorgr
oupi
sseenashav
ing
t
hecooper
ati
veorel
sepossi
blyl
acet
hes
ack
.
• War-t
otal
wari
saconsequenceofnocol
l
abor
ati
onandt
otal
conf
ront
ati
on.
Thi
sresul
tsf
rom t
heposi
ti
ont
hati
tisi
mpossi
blet
oagr
ee.Power
bet
weent
heconf
li
cti
ngpar
ti
esi
susual
l
yequalandi
susedt
odef
eatt
he
ot
her
.Onesawarcy
cleget
sunderway
,iti
susual
l
ydi
ff
icul
ttoi
nter
vene.
I
nter
veni
ngi
n

t
hiscasecant
aket
hef
orm ofcool
i
ngof
ftheconf
li
cti
nggr
oupsby
r
educi
ngt
hel
evel
ofconf
ront
ati
onandopennessori
not
herwor
ds,
try
ing
t
o achi
eveanunder
standi
ng.At
tempt
scan t
hen bemadet
owar
ds,
col
l
abor
ati
onandcommuni
cat
ionpr
obabl
ythr
oughat
hir
dpar
ty.Lef
t
uncheck
ed,warpr
oducesawi
nnerandal
oserbutt
heor
gani
zat
ion
suf
fer
s.Thel
oserwi
l
lengagei
nnon-
product
iveact
ivi
ti
es,wi
l
lbecome
non-
aggr
essi
vei
nhi
sorherst
atement
sandwi
l
lfai
ltoi
dent
if
ywi
tht
he
goal
sandobj
ect
ivesoft
heor
gani
zat
ion.

• Compr
omi
se-compr
iset
aket
hemi
ddl
eposi
ti
on.
Her
e,conf
li
cti
sacknowl
edged,
butt
rustand col
l
abor
ati
onar
eli
mit
ed t
ofundi
ng ami
ddl
egr
ound,
spl
i
tti
ngt
hedi
ff
erenceandmai
ntai
ningt
hest
atusquo.Whent
rustand
col
l
abor
ati
onar
eincr
eased,
ther
ewi
l
lemer
geasi
tuat
ionofbar
gai
ningi
n
goodf
ait
hwi
thbot
hpar
ti
esbenef
it
ing.
• Pr
obl
em-
sol
vi
ng-t
hisi
stheonl
ymeansofdeal
i
ngwi
thconf
li
ctwhi
chat
tempt
s
t
odet
ermi
nei
tsr
ootcause.Pr
obl
em sol
vi
ngnecessi
tat
est
her
esol
vi
ng
ofbasi
cissuesbet
weenpar
ti
es.I
tent
ail
sjoi
ningdi
agnosi
s.emer
gent
goal
sandnewandcr
eat
ivesi
tuat
ionf
rom whi
chbot
hpar
ti
esandt
hei
r
or
gani
zat
ionwi
l
lbenef
it
.
Thei
ssueswhi
chl
eadt
otheconf
li
ctandt
hev
iewsoft
heconf
li
cti
ng
par
ti
es ar
evi
ewed obj
ect
ivel
yto cr
eat
elear
ning,pr
ogr
ess and
pr
oduct
ivi
ty.Thi
sappr
oacht
hri
veswher
etr
ustexi
sts.Thenor
ms,
val
ue
andst
ruct
ureoft
heor
gani
zat
ionshoul
dper
mitt
hisappr
oachbecausei
t
i
sthemeani
ngf
ulandr
eal
i
sti
cwayoff
reedom anddemocr
acy
.
• Consequences-si
ncedi
ff
erentmet
hodsandst
ylesofmanagi
ngconf
li
cthav
e
di
ff
erentconsequencesi
tisi
mpor
tantt
hatt
hemanager
sbeawar
eoft
he
al
ter
nat
ivesav
ail
abl
e,t
hei
rconsequencesf
ort
heor
gani
zat
ion,t
hei
r
appr
opr
iat
enessi
sdi
ff
erentsi
tuat
ionandt
hemeansofmov
ingf
rom one
posi
ti
ont
oanot
her
.

11.
2 Psy
chol
ogi
cal
Def
ensi
veResponsest
oConf
li
ct

• Compensat
ion-her
ethei
ndi
vi
dual
dev
oteshi
msel
forher
sel
fwi
thal
otof
ef
for
ttomak
eupf
orsomef
eel
i
ngort
eal
imagi
nedi
nadequacy
.
• Di
spl
acement-her
ethespent
-upemot
ionsar
ere-
dir
ect
edt
owar
dsaper
son,
i
deaorobj
ectot
hert
hanpr
imar
ysour
cesoft
heemot
ion,e.
g.t
hest
aff
becomesangr
ywi
tht
hecust
omeraf
terbei
ngscol
dedbyt
heboss.
asy-t
• Fant hisi
sday
-dr
eami
ngorot
herf
ormsofi
magi
nat
iveact
ivi
tywhi
ch
pr
ovi
desanescapef
rom r
eal
i
tyandcr
atesi
magi
nedsat
isf
act
ions.
• I
dent
if
icat
ion-t
hisi
sasi
tuat
ionwher
eani
ndi
vi
dual
ident
if
ieswi
thanot
her
per
sonwhohadpr
evi
ousl
ysuf
fer
edhi
smi
sfor
tunesandi
nter
nal
i
zest
he
v
aluesandbel
i
efsoft
hatper
son.

• Pr
oject
ion-t
hisi
swher
ebyt
hei
ndi
vi
dual
att
ri
but
eshi
sorherundesi
rabl
e
orunaccept
abl
etr
ait
stoanot
here.
g.st
eal
i
ngandt
henaccusi
nga
col
l
eagueofc
ommi
tt
ingt
heof
fenc
e.
 Rat
ional
i
zat
ion-t
hisi
swher
ebyt
hei
ndi
vi
dual
tri
est
ojust
if
yhi
sorher
undesi
rabl
ebehav
iour
,bel
i
efsorst
atement
sbypr
ovi
dingaccept ee
abl x
planat
ions
t
othe
m.
 React
ionf
ormat
ion-t
hisi
nvol
vest
hesuppr
essi
onofunaccept
abl
eur
gesand
i
nst
eadf
ormi
ngandexpr
essi
ngwi
thconsi
der
abl
efor
ce,
behav
iourt
hatar
e
accept
abl
e.
 Regr
essi
on-
thi
sisasi
tuat
ionwher
eani
ndi
vi
dual
ret
urnst
oanear
li
erandl
ess
mat
urel
evel
ofadj
ust
ment
sint
hef
aceoff
rust
rat
ion[
faci
ngpr emsasy
obl ou
us
edt
odowhe
nyouwe
reac
hil
d]
.
 Repr
essi
on-t
hisi
scompl
etel
yexcl
udi
ngf
rom onest
hought
sfeel
i
ngsand
ex
per
ienceswhi
char
epsy
chol
ogi
cal
l
ydi
stur
bingbecauset
heyar
ousea
senseofanx
iet
y.
 Wi
thdr
awal
-thi
siscompl
etel
yleav
ingt
hef
iel
dinwhi
chf
rust
rat
ionanx
iet
yor
conf
li
cti
sexper
iencedei
therpsy
chol
ogi
cal
l
yorphy
sical
l
y.

12.
0 POWERANDPOL
ITI
CSI
NCOMMUNI
TYBASEDORGANI
ZATI
ONS

12.
1 Nat
ureofPowerandPol
i
ti
cs.

Power—t
hisi
sthecapaci
tyofonepar
tyt
oinf
luenceanot
herpar
tyatagi
venpoi
nt
i
nti
me.I
npol
i
tics,
thepol
i
ticali
nfl
uencewi
l
lbedependentupont
het
ypeofpower
t
hatt
hepol
i
ticall
eadercanex
erci
seov
ert
hef
oll
ower
s.Powercanbeusedi
nso
manydi
ff
erentway
sduet
oit
sfl
exi
bi
li
ty
:-
(
i) Thet
erm mayr
efert
otheagent
'
sinf
luenceov
erasi
ngl
etar
getper
sonorov
er
mul
ti
pl
etar
getper
sons, (
ii
)
Somet
imest
het
erm powerr
efer
stopot
ent
ial
inf
luenceov
ert
hingsorev
ent
s
aswel
lasat
ti
tudesandbehav
iour
, (
ii
i)
Somet
imest
hepoweragent[
thehol
deroft
hepower
]isagr
oupor
or
gani
zat
ionr
athert
hanani
ndi
vi
dual
.
(
iv) Somet
imespoweri
sdef
inedi
nrel
ati
ver
athert
hanabsol
utet
erm,
meani
ng
t
hat
,i
tist
heex
tentt
owhi
cht
heagenthasmor
einf
luenceov
ert
het
argett
hant
he
t
argethasov
ert
heagent
.Char
act
eri
sti
csofPower
• Poweri
sfl
exi
ble-i
tcanbeusedi
nmanydi
ff
erentway
s.

• Poweri
sdy
nami
c-i
tchangesascondi
ti
onschange
• Thesour
ceofpoweri
sbasedot
heper
cept
ionoft
hesubor
dinat
esont
he
i
nfl
uenceoft
hel
eader
.
• Poweri
star
get
-or
ient
ed-i
thasspeci
fi
ctar
get
s.
• Powerhast
imedur
ati
on-t
her
eisat
imel
i
mitt
oaper
sonexer
cisi
nghi
sinf
luence
ov
erot
her
s.
• Powerhasobj
ect
ives—t
heper
sonwhoex
erci
sespowerusual
l
yhasi
nfl
uence
obj
ect
ives[
whathe/
shewant
stoachi
evebyex
erci
si
ngt
hatpower
].

12.
2 Sour
cesofPower

Wi
thi
nanor
gani
zat
ion,l
eader
shi
pinf
luencewi
l
lbedependentupont
het
ypeof
powert
hatt
hel
eadercanex
erci
seov
ert
hef
oll
ower
.Fi
vemai
nsour
cesofpower
uponwhi
cht
hei
nfl
uenceoft
hisl
eaderi
sbasedhav
ebeeni
dent
if
ied.Theyar
eal
so
seenast
ypesofpowe
r.
1) Rewar
dpower-t
hisi
sbasedont
heper
cept
ionofasubor
dinat
ethatt
he
l
eadercont
rol
simpor
tantr
esour
ces and r
ewar
ds desi
red by t
he
subor
dinat
e.Ther
ewar
dpowerdependsnor
mal
l
yonamanager
'sact
ual
cont
rolov
err
esour
cesandr
ewar
ds,butal
soont
het
argetper
son'
s
per
cept
iont
hatt
heagent
shav
ethecapaci
tyandwi
l
li
ngnesst
ofol
l
ow
t
hroughonpr
omi
ses.For
m ofr
ewar
dpowerov
ersubor
dinat
esi
ncl
ude,
pr
omot
ion,payr
ise,r
ecogni
ti
on,i
ncr
easedr
esponsi
bil
i
ties,gr
ant
ingof
pr
ivi
l
eges,
prai
seet
c.
2) /
'Coer
civ
epower[
scr
oogepower
]-i
tisbasedonf
earandt
hesubor
dinat
es
1
per
cept
iont
hatt
hel
eaderhast
heabi
l
ityt
opuni
short
obr
ingabout
undesi
rabl
eout
comesf
ort
hosewhodonotcompl
y,wi
thdi
rect
ivesf
or
ex
ampl
e,wi
thhol
ding pay r
ise,pr
omot
ion orpr
ivi
l
eges,al
l
ocat
ion of
undesi
rabl
edut
iesorr
esponsi
bil
i
tieswi
thdr
awalofsuppor
torf
ri
endshi
p
ordi
smi
ssal
.
3) Legi
ti
mat
epower-t
hisi
sbasedont
hesubor
dinat
esper
cept
iont
hatt
he
l
eaderhasar
ightt
oex
erci
sei
nfl
uencebecauseoft
hel
eader
'
srol
eor
posi
ti
oni
ntheor
gani
zat
ion.I
tisbasedonaut
hor
it
y.I
tisal
sor
efer
redt
o
posi
ti
onpowerbecausei
tisbasedont
her
oleoft
hel
eaderi
nthe
or
gani
zat
ionandnott
henat
ureofaper
son'
srel
ati
onshi
pwi
thot
her
s.
4) Ref
erentpower[
per
sonal
power
]-i
tisbasedont
hesubor
dinat
e'si
dent
if
icat
ion
wi
tht
hel
eader
.Thel
eaderexer
cisesi
nfl
uencebecauseofper
cei
ved
at
tr
act
iveness,
per
sonal
char
act
eri
sti
cs,
reput
ati
onorchar
isma.

5) Exper
tpower-i
tisbasedont
hesubor
dinat
e'sper
cept
ionoft
hel
eaderas
someonewhoi
scompet
entandwhohassomespeci
alk
nowl
edgeor
ex
per
ti
sei
nagi
venar
ea,e.
g.weacceptt
headv
iceofl
awy
ersbecause
webel
i
evet
hatt
heyar
eex
per
tsi
nlegal
mat
ter
s.

12.
3 Pol
i
ti
cal
Tac
tic
s

1.
Rat
ional
per
suasi
on—her
ethel
eaderusesl
ogi
cal
argument
sandf
act
ual
evi
dence
t
oshowapr
oposal
orr
equesti
sfeasi
bleandr
elev
antf
orat
tai
ningi
mpor
tant
t
askobj
ect
ive.
Thesuccessoft
hist
act
icdependsont
het
argetper
cept
ionof
t
hel
eaderast
hecr
edi
bleandt
rust
wor
thysour
ceofi
nfor
mat
ioni
nfer
ences
andpr
edi
cti
ons.
2. Appr
isi
ng—t
hisi
sasi
tuat
ionwher
ebyt
hel
eaderex
plai
nst
othesubor
dinat
es
ort
argethowcar
ryi
ngoutar
equestorsuppor
ti
ngapr
oposal
wil
lbenef
itt
he
t
argetper
sonal
l
yorhel
padv
ancet
het
arget
'
scar
eer
.
3. I
nspi
rat
ional
appeal
-thi
sisat
act
ici
nwhi
cht
hel
eadermak
esanappeal
tov
alues
andi
deal
sorseek
stoar
ouset
het
argetper
son'
semot
iont
ogai
ncommi
tment
f
orar
equestorpr
oposal
.
4. Consul
tat
ion-t
hel
eaderencour
agest
het
argett
osuggesti
mpr
ovement
sin
pr
oposalort
ohel
ppl
ananact
ivi
tyorchangef
orwhi
cht
het
argetper
son'
s
suppor
tandassi
stancear
edesi
red.
5. Ex
change-her
ethel
eaderof
feri
ncent
ive,
suggest
sanex
changeoff
avour
sor
i
ndi
cat
eswi
l
li
ngnesst
oreci
procat
eatal
atert
imei
fthet
argetwi
l
ldowhat
t
hel
eaderwant
s.
6. Col
l
abor
ati
on-her
ethel
eaderof
fer
stopr
ovi
der
elev
antr
esour
cesand
assi
stancei
fthet
argetcar
ryoutar
equestorappr
ovesapr
oposed
change.
7. Per
sonal
appeal
s-t
hel
eaderaskst
het
argett
ocar
ryoutar
equestorsuppor
t
apr
oposal
outoff
ri
endshi
porask
sforaper
sonal
fav
ourbef
oresay
ingwhati
t
i
s.
8. I
ngr
ati
ati
on-her
ethel
eaderusespr
aiseandf
lat
ter
ybef
oreordur
ingani
nfl
uence
at
temptorex
pressesconf
idencei
nthet
arget
'
sabi
l
ityt
ocar
ryoutadi
ff
icul
t
t
ask
.
9. Legi
ti
mat
ingt
act
ics-t
hel
eader
sseekst
oest
abl
i
sht
hel
egi
ti
macyofar
equest
ort
over
if
yaut
hor
it
ytomak
eitbyr
efer
ri
ngt
orul
es,
for
mal
pol
i
ciesorof
fi
ci
al
doc
ument
s.
10. Pr
essur
e-her
ethel
eaderusesdemands,
thr
eat
s,f
requentchecki
ngorper
sist
ent
r
emi
nder
stoi
nfl
uencet
het
argetper
son.

11.
Coal
i
tiont
act
ics-
her
ethel
eaderseekst
oai
dofot
her
stoper
suadet
het
argett
o
dosomet
hingorusest
hesuppor
tofot
her
sasar
easonf
ort
het
argett
oagr
ee.
12.
4 Acqui
si
ti
onandEf
fect
iveuseofPower

Ther
ear
etwot
heor
iest
hatex
plai
nhowpoweri
sacqui
redandl
ost
1.
Soc
ial
Exc
hangeTheor
y:
-ByHal
l
ender[
1958,
1979]
andJac
obs[
1970]
Theyas
ser
tthatmemberex
pec
tat
ionsaboutwhatl
eader
shi
prol
eaper
sons
houl
d
hav
eint
hegr
oup ar
einf
luenc
ed byt
heper
son'
sloy
alt
yand demons
trat
ed
c
ompet
enc
e.

Theys
ayt
hatt
heamountofpowerac
cor
dedt
oaper
sonr
elat
est
ohi
sorher
c
ont
ri
but
ion i
nthe or
gani
zat
ion compar
ed wi
th ot
her
s cont
ri
but
ion.The
cont
ri
but
ion may i
nvol
ve,c
ont
rolc
overs
car
cer
esour
ces
,ac
ces
stov
it
al
i
nfor
mat
ionors
kil
lindeal
i
ngwi
tht
act
icalpr
obl
ems
.Theyemphasi
zest
hata
per
sonwhohasshownv
aluej
udgementgai
ns"
idi
osy
ncr
asycr
edi
ts"i
nwhi
chhe
orshei
sal
l
owedt
obr
eakf
rom t
heor
gani
zat
ion'
snor
ms.Theyal
soex
plai
nher
e
t
hatwhenaper
son'
sinnov
ati
oni
ssuc
ces
sful
,thegr
oupwi
l
ldev
elopt
rus
tint
he
pe
rsonande
venac
cor
dhi
mmor
est
atusandi
nfl
uenc
e.

Whenal
eader
'spr
oposal
leadst
ofai
l
ure,
thent
henegat
iver
esul
tswi
l
lbegr
eat
especi
al
lyi
fthef
ail
urei
sduet
opoorj
udgementori
ncompet
ence.Theyal
sosay
t
hatwhenal
eaderac
tsf
orhi
sper
sonal
gai
nsr
athert
hanf
ort
hegr
oups
,thent
he
f
ail
urel
eadst
ogr
eat
erbl
ame.Theysayt
hatt
heex
tentofal
eader
'sl
ossof
st
atusaf
tert
hef
ail
urede
pendsonhows
eri
oust
hef
ail
urei
s.

Thesoci
alexchanget
heor
yasser
tst
hati
nnov
ati
oni
sver
yimpor
tantt
odealwi
th
ser
iouspr
obl
emsandobst
acl
esandwher
ether
eisl
ackofi
nnov
ati
on;t
her
ewi
l
lbe
l
ossofest
eem andi
nfl
uence.Soci
alexchanget
heor
yemphasi
zesex
per
tpowerand
aut
hor
it
yandot
herf
ormsofpowerdonotr
ecei
vemuchat
tent
ion.

2.St
rat
egi
cCont
ingenci
esTheor
y
Thi
stheor
yexpl
ainshow someor
gani
zat
ionalsub-
uni
tsgai
n orl
osepowert
o
i
nfl
uencei
mpor
tantdeci
si
onssuchassel
ect
ionofchi
efexecut
ive,det
ermi
nat
ionof
t
he or
gani
zat
ion'
s compet
it
ive st
rat
egyand t
he al
l
ocat
ion ofr
esour
ces among
sub-
uni
tsandact
ivi
ti
es.Thet
heor
yexpl
ainst
hatt
hepowerofasub-
uni
tdependson
t
hreef
act
ors.
a.Exper
ti
sei
ncopi
ngwi
thi
mpor
tantpr
obl
ems
b.Cent
ral
i
tyoft
hesubuni
twi
thi
nthewor
kfor
ce.
c.Theext
entt
owhi
cht
hesubuni
tsexper
ti
sei
suni
quer
athert
hans
ubs
ti
t
utabl
e.

Thet
heor
istexpl
ainst
hatal
lor
gani
zat
ionsmustcopewi
thcr
it
icalcont
ingenci
es
especi
all
y t
echnol
ogi
cal pr
obl
ems and pr
obl
ems of adapt
ing t
o di
ff
erent
env
ironment
alchanges.Theyex
plai
nthatsuccessf
ulsol
uti
ont
othesepr
obl
emswi
l
l
beasour
ceofexper
tpowerf
orsubuni
tsaswel
lasf
ori
ndi
vi
dual
sint
heor
gani
zat
ion,
t
heysayt
hatt
heoppor
tuni
tyt
oshowexper
ti
seandgai
npowerf
rom i
tisi
mpor
tantt
o
subuni
tst
hansol
vi
ngt
hecr
it
ical
probl
em.

Theysayt
hatapr
obl
emi
scr
it
ical
ifi
tisessent
ial
fort
hesur
viv
alandpr
osper
it
yoft
he
or
gani
zat
ion.
Theysayt
hataper
sonorgr
oupwi
l
lgai
nmor
eexper
tpoweri
fther
eisno
oneel
sewhocansol
vet
hecr
it
icalpr
obl
em i
ntheor
gani
zat
ion.Theyobser
vedt
hat
i
ncr
easedexper
tpowercanr
esul
ttoi
ncr
easedl
egi
ti
mat
epowerbecausepeopl
ewi
th
v
aluabl
eex
per
ti
sear
eli
kel
ytobeappoi
ntedorel
ect
edt
oposi
ti
onsofaut
hor
it
y.

Mostexper
tsagr
eet
hatpowert
act
icsar
eamor
ali
.
e.al
lty
pesofpowercanbeused
f
or
goodorbad.Gr
eeneandEl
ff
ers[
1998]
off
ersnumer
ousexampl
esofusesandabuses
of
poweri
nthei
rbookt
he48l
awsofpower
.Ex
ampl
esi
ncl
ude:
Law1-nev
erout
shi
net
hemast
er.Bossesnev
erl
i
ket
hei
rsubor
dinat
est
olookbet
ter
t
hant
heydos
odonotout
shi
net
hem.
Law11—l
ear
ntokeeppeopl
edependentony
ou.
Law16-us
eabs
enc
etoi
ncr
eas
eres
pec
tandhonour
.
Law33-di
scov
ereac
hper
son'
sthumbs
crew[
weak
nes
s]
Law42-s
tri
ket
hes
hepher
dandt
hes
heepwi
l
lsc
att
er,
tak
eont
hemos
tpower
ful
per
son
i
nthegr
oupandot
her
swi
l
lfe
ar. ..
Law46-nev
erappeart
ooper
fec
t.

L
EGI
TIMI
ZINGUSEOFPOWER
Thi
sinv
olv
esmaki
ngt
heuseofpowerl
egi
ti
mat
eorr
ight
.Iti
nvol
ves:
(
i) Gai
ni
ngmor
efor
mal
aut
hor
it
y
(
ii
) Us
ings
ymbol
sofaut
hor
it
y
(
ii
i
) Ge
tti
ngpe
opl
etoac
knowl
edgeaut
hor
it
y
(
iv) Exer
cisi
ngaut
hor
it
yregul
arl
y
.
(
v) Fol
l
owi
ngpr
operchannel
singi
vi
ngor
der
s.
(
vi) Bei
ngsensi
ti
vet
otar
get
sconcer
n
(
vii
) Usi
ngpuni
shment
sthatar
elegi
ti
mat
e .
(
vi
i
i) I
nf
ormi
ngt
het
ar
get
sofr
ul
esa
ndp
ena
lt
ie
s
(
ix) Keepi
ngpr
omi
ses
(
x) Notexceedi
ngscopeofaut
hor
it
y
(
xi) Expl
aini
ngt
her
easonsf
orar
equest
(
xii
) Mak
ingpol
i
tecl
earr
equest
s.
3.
Trendsi
nTec
hnol
ogy
Hi
gh t
echnol
ogy especi
all
ythe i
ntr
oduct
ion ofcomput
ers ar
e ne way
s of
dev
elopmentt
hatdi
ff
erentor
gani
zat
ionsmustadoptt
oef
fect
ivel
yachi
evet
hei
r
goal
s.
Tec
hnol
ogyi
nvol
ves
:
(
i) Thedecl
i
neoft
radi
ti
onal
incent
iveswi
thi
ncr
easedpopul
ari
tyoff
inanci
all
y
r
ewar
ded car
eer
s:-t
he once r
espect
ed i
ncent
ives t
hatencour
aged
peopl
etowor
k,especi
all
ymoneyandf
earwi
l
lbeat
hingoft
hepastas
peopl
ewi
l
lint
endt
ohav
echal
l
engi
ngj
obsandj
obsf
ullofr
esponsi
bil
i
ty
as el
ement
s ofcar
eersat
isf
act
ion.Col
l
ege enr
oll
menti
n Ar
ts and
humani
ti
eswi
l
ldecl
i
neasst
udent
swi
l
lpr
eferpr
ofessi
onalcar
eer
ssuch
asbusi
nessandengi
neer
ingwhi
char
emot
ivat
edbyhi
gherf
inanci
al
r
ewar
ds.
(
ii
) I
ncr
easedcompet
it
ionf
orpr
omot
ions,
butmor
efl
exi
bil
i
tyi
nwor
kposi
ti
ons
-
becauseofi
ncr
easedcompet
it
ionoppor
tuni
ti
esf
orpr
omot
ionswi
l
l
decl
i
neandt
her
efor
egr
eat
erf
lexi
bil
i
tywi
l
lbeneededt
oaccommodat
e
peopl
eint
heseposi
ti
ons.Suchf
lex
ibi
l
iti
eswi
l
lincl
ude;j
obshar
ing,
f
lex
ibl
ewor
kinghour
s,par
t-
ti
mewor
kandwor
k-at
-hor
neschedul
e.
(
ii
i) Mor
eabi
l
ityandneedt
ocent
ral
i
zedeci
si
ons,
butmor
epr
essur
est
odecent
ral
i
ze.
Theuseofcomput
ersandel
ect
roni
ctechnol
ogi
esgi
vemanager
seasy
accesst
oinf
ormat
ionandabi
l
ityt
opr
ocesst
hei
nfor
mat
ionqui
ckl
yand
ef
fi
ci
ent
ly. Thi
s howev
er pl
aces empl
oyees i
n t
ight
ly cont
rol
l
ed
per
for
mancest
andar
ds.Pr
essur
esf
orgr
eat
erempl
oyeepar
ti
cipat
ion
andr
ight
sofsel
fdet
ermi
nat
ionwi
l
lbegener
atedwi
thgr
eat
erf
orce.
(
iv) Cont
inuedpr
ogr
essofWomenatWor
kbutl
i
nger
ingi
nequal
i
tyi
npayand
ot
herbenef
it
s.

(
v) Mor
epeopl
ewi
l
lbewor
king,
butunempl
oymentwi
l
lst
il
lbehi
gher
.Ther
e
wi
l
lbe i
ncr
eased empl
oymentoppor
tuni
ti
es i
ntechni
calar
eas but
unempl
oymentwi
l
lbehi
ghduet
oincr
easeduseoft
heset
echnol
ogi
es.
Mam-
peopl
ewi
l
lremai
nunder
empl
oyedorwor
kingi
njobst
heyhav
eli
tt
le
t
rai
ningi
n.

4.Tr
endsi
nConf
li
ct
Conf
li
cti
sinev
itabl
einal
lor
gani
zat
ions.
Thi
sisbecausemanki
ndhasi
nnumer
abl
e
andchangi
ngneeds.I
fonepowersy
stem i
sdest
roy
ed,anot
heremer
ges;i
f
aut
hor
it
yiser
adi
cat
ed,
menwi
l
lcompet
eforpr
ecedence.
Ther
ewi
l
lal
way
sbesomef
orm ofdi
ssat
isf
act
ion,
scar
cit
yofcommodi
ti
eswhet
her
i
tbemoney
,power
,pr
est
ige,
lov
eet
cthatwi
l
lcont
inuet
osetmanagai
nstman.

Conf
li
ctswi
l
lst
il
lemer
gei
nar
eassuchas:
• Wor
kingcondi
ti
ons
• Modeofpay
ment
s
• Changesi
nor
gani
zat
ions
• Numberofhour
sofwor
ket
c.
5.Tr
endsi
nManagement
Thecur
rentandf
utur
emanager
s'phasesomanychal
l
engest
hatt
hepi
oneer
s
managementdi
dnotf
acei
nthei
rti
me.
Cer
tai
ncondi
ti
onsf
aci
ngmanager
stodayar
e:
(
i) Manager
smustmak
edeci
si
onswi
thi
ncompl
etedeci
si
ons. (
ii
)
Communi
cat
ioni
nor
gani
zat
ionsi
susual
l
ynotcl
earandi
sof
tenmi
sl
eadi
ng (
ii
i)
I
ndi
vi
dual di
ff
erences under
mine cl
ear and smoot
h or
gani
zat
ion.
progr
ammes
,
(
iv
)Manager
sneedcont
rol
s,butl
i
ghtcont
rol
sal
sodest
royt
hemot
ivat
ion
empl
oyees
Topadmi
nist
rat
orsof
tenr
ejecti
nnov
ati
vei
deasbecauset
heyar
eat
hreat
phi
l
osophi
esorpr
act
icesadher
edt
ofory
ear
s.
I
tisal
sov
iewedt
hatt
hef
unct
ionsofmanagementwi
l
lbecont
ingency
-based.1
appr
oach i
ncl
udes al
lsi
tuat
ionalf
act
orsi
ncl
udi
ng economi
c env
ironmentand
t
echnol
oj
• Pl
anni
nganddeci
sion-
maki
ng-Pl
anni
nganddeci
sionmaki
ngi
nfut
urev
bedemandi
ngbecauseoft
hef
requencyandi
ntensi
tyoft
hechangest
l
manager
swi
l
lbeconf
ront
ing.

• Or
gani
zi
ng-Thebestor
gani
zat
ional
desi
gni
sonewhi
chi
sinl
i
newi
thi
organi
zat
ion'
s
obj
ect
ives,t
echnol
ogy
,env
ironmentandmanager
ialdesi
gThef
utur
e
managerwi
l
lther
efor
ehav
etout
il
izemul
ti
pleandchangidesi
gnst
o
achi
evet
heor
gani
zat
ion'
sobj
ect
ives.
• Cont
rol
l
ing-Thef
utur
emanagerwi
l
lti
meandagai
nbeconf
ront
edby1need
t
oev
aluat
ethecost
sandbenef
it
sofeachcont
rol
.Thef
utur
emanaj
;wi
l
l
hav
etobemor
eef
fi
ci
entandef
fect
ivei
nthi
sfunct
ioni
nor
dert
oachi
e
goodper
for
manc
e.
• Di
rect
ing-i
thasbeenest
abl
i
shedt
hatt
her
eisnoonebestwayt
odi
rect
,mot
ivat
e
ort
ocommuni
cat
e.Fut
uremanager
smustbet
rai
nedi
nfl
exi
bil
i
tyf
iteach
si
tuat
ion.

6.Tr
endsi
nOr
gani
zat
ional
Cul
tur
e
Cul
tur
eisauni
quesy
stem ofbel
i
efs,per
cept
ionandl
anguagesy
mbol
sthat
i
nfl
uencebehav
iourofagi
venpopul
ati
on.I
tisdi
ff
icul
ttodi
sti
ngui
shani
ndi
vi
dual
f
rom hi
s/rcul
tur
alcont
ext
.Peopl
etendt
obev
erypr
otect
iveoft
hei
rcul
tur
ali
dent
it
y
andt
hiswi
l
lcont
inueev
eni
nfut
ure.

I
tisi
mpor
tantf
ormanager
stor
ecogni
zet
heaspectofcul
tur
einor
gani
zat
ion,
iti
s
ev
env
eryi
mpor
tantf
ori
nter
nat
ionalmanager
swhowi
sht
obenef
itf
rom f
avor
at
r
elat
ionshi
pswi
thpeopl
eofdi
ff
erentcul
tur
es.Fut
uremanager
swi
l
lneedt
obe
sensi
ti
vet
othef
actt
hatpeopl
eseeanddot
hindi
ff
erent
ly.Asi
ncer
eat
temptt
o
honourandr
ecogni
zeot
herpeopl
e'
scul
tur
ecul
tur
alsensi
ti
vi
ty
]isanaspectt
hatcan
bel
ear
ned.

Pr
esentandf
utur
emanager
shav
etol
ear
ntobecul
tur
all
ysensi
ti
vest
art
ingwi
th
r
espectofone'
slanguage.St
rat
egi
cpl
anni
ngandcont
rolar
ever
yimpor
tanti
n
i
nter
nat
ionalmanagementbecausegeogr
aphi
cal
l
ydi
sper
sedoper
ati
onsex
agger
ate
di
ff
erences.
7.
Trendsi
nOr
gani
zat
ional
Change
Or
gani
zat
ional
changei
sthepl
annedat
temptbymanagementt
oimpr
ovet
he
per
for
manc
eofi
ndi
vi
dual
s,gr
oupsandor
gani
zat
ionsbyal
ter
ings
truc
tur
e,behav
iour
t
echnol
ogy
.

Managementofchangei
sasy
stemat
icpr
ocessdi
vi
dedi
ntosub-
processesor;
l
ogi
cal
l
yli
nkedi
nasequence.Thef
orcesf
orchangemaybeext
ernal
l
ygener
ate
i
nter
nal
l
ygener
ated.Thef
orcesofchangewi
thi
ntheor
gani
zat
ioncanbet
race
pr
ocessesandpeopl
e.Fut
uremanager
swi
l
lhav
etof
acet
hechal
l
engeofest
abl
i
sh
bet
terway
sofmanagi
ngchangei
nor
gani
zat
ions.
Thet
hreet
ypesofchangest
hatwi
l
l
hav
etol
ookati
ncl
ude:
• St
ruct
ural
change
• Behav
iour
alchange
• Tec
hnol
ogi
cal
change

Changesi
ntheset
hreear
eascanl
eadt
oimpr
ovement
sfort
heor
gani
zat
ionsasawl
i
ndi
vi
dual
sandgr
oups.Changesi
noneel
ementwi
l
laf
fectchangesi
not
herel
errand
t
hisi
swhyf
utur
emanager
swi
l
lhav
etobev
erycar
eful
l
yinest
abl
i
shi
ngst
rat
egi
esf
or
managi
ngchange.Theywi
l
lhav
etor
emembert
hatt
hechanget
echni
quechosenwi
l
l
beaf
fect
edb>l
eader
shi
pcl
i
mat
e,t
hef
ormal
organi
zat
ionst
ruct
ureandt
he
or
gani
zat
ional
cul
tur
e.
REF
ERENCES

Pr
of.
F.N.
KIBERA,
1996,
INTRODUCTI
ONTOBUSI
NESS.
AKeny
an
Pe
rspe
cti
ve.
Keny
aLi
ter
atur
eBur
eau,
Nai
robi
.
GoK,
Republ
i
cofKeny
a,1991,
Keny
aGazet
tesuppl
ementAct
s1991,
NGO'
sCOORDI
NATI
ONACT,
Gov
ernmentPr
int
er,
Nai
robi
.
Ni
ke.
0.Donnel
l
,1997,
Int
roduct
iont
oSoci
ology
,four
thedi
ti
on,
London,
Br
it
ain.
Jane
ll
ePl
umme
r,2002,
foc
usi
ngPar
tne
rshi
ps,
Ear
ths
canPubl
i
she
rs,
UK.
Onek
oChi
ter
eandRober
tMut
iso,1991,WORKI
NG WI
TH RURAL
COMMUNI
TIES,
APar
ti
ci
pat
oryRe
sear
chPe
rspe
cti
vei
nKe
nya,
Nai
robi
.
Onek
oChi
ter
e,1994,
COMMUNI
TYDEVELOPMENT,
It
sconc
ept
ionand
pr
act
ic
ewi
the
mphas
isonAf
ri
ca,
Gide
onS.
Wer
ePr
ess
,Nai
robi
.
St
cwar
t.L.Tubs,
2001,
Asy
stemsappr
oacht
osmal
lgr
oupi
nter
act
ions,
s
eve
nthe
dit
i
on,
theMc
Gra
wHi
l
lcompa
nie
s,Ne
wYor
k.
Laur
ieJ.Mul
l
ins,
2002,
ManagementandOr
gani
zat
ionBehav
iour
,si
xth
edi
ti
on,
Pear
sonEducat
ionLi
mit
ed,
Engl
and
Laur
ie.J.Mul
l
ins,
1993,
ManagementandOr
gani
zat
ionBehav
iour
,thi
rd
edi
ti
on,
Pit
manPubl
i
shi
ng,
UK
Gar
y Yuki
,2002,Leader
shi
pin Or
gani
zat
ions,f
if
th edi
ti
on,Pear
son
Educat
ioni
ncSi
ngapor
e.
Pet
erO.Sagi
mo,2002,ManagementDy
nami
cs,Towar
ds Ef
fi
ci
enc
y,
Ef
fect
iveness,Compet
ence and Pr
oduct
ivi
ty,EastAf
ri
can Educat
ion
Publ
i
sher
s,Nai
robi
.

You might also like