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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT & ADMINISTRATION 1A BMAD5121/w

ASSESSMENT TYPE: TAKE-HOME ASSESSMENT (PAPER ONLY)

TOTAL MARK ALLOCATION: 120 MARKS
TOTAL TIME: This assessment should take you 2 Hours to complete, however
you have 21 Hours (midnight to 9PM on the same day) to
submit. This additional time has been allocated to allow for the
download, completion and upload of your submission.
By submitting this assessment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.

INSTRUCTIONS:
1. Please adhere to all instructions. These instructions are different from what is normally
present, so take time to go through these carefully.
2. Independent work is required. Students are not allowed to work together on this
assessment. Any contraventions of this will be handled as per disciplinary procedures in The
IIE policy.
3. No material may be copied from original sources, even if referenced correctly.
4. All work must be adequately and correctly referenced.
5. You should paraphrase (use your own words) the concepts that you are referencing, rather
than quoting directly.
6. This is an open-book assessment.
7. Assessments must be typed unless otherwise specified.
8. Ensure that you save a copy of your responses.
8.1. Complete your responses in a Word document.
8.2. The document name must be your Name.Student number.Module Code.
8.3. Once you have completed the assessment, upload your document under the
submission link in the correct module in Learn.
Additional instructions:
• Calculators are allowed
• Answer All Questions.
• Show all calculations, where applicable (marks may be awarded for this).

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Referencing Rubric

Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty of overall percentage – the student’s work contains five or more
a maximum of ten percent being deducted from the percentage errors listed in the major errors column in the table below.
awarded, according to the following guidelines. Please note,
however, that evidence of plagiarism in the form of copied or If both minor and major errors are indicated, then 10% only (and
uncited work (not referenced), absent reference lists, or not 5% or 15%) is deducted from the overall percentage. The
exceptionally poor referencing, may result in action being taken in examples provided below are not exhaustive but are provided to
accordance with The IIE’s Intellectual Integrity Policy (0023). illustrate the error

Required: Minor errors in technical correctness of Major errors in technical correctness of referencing
Technically correct referencing referencing style style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of referencing
references and in the referencing and/or in the bibliography. have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-text)
quotes (in-text) have been provided for and/or book chapters (bibliography/ reference
one source, but not in another instance. list) is different across multiple instances.
Two book chapters (bibliography) have
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has been • Concepts and ideas are typically referenced, but a
technically correct throughout consistently used, but there are one or reference is missing from small sections of the
the submission. two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
• Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections of
reference is directly associated from one small section of the work. work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation is
the bibliography/reference list book chapters (bibliography/reference used (in-text); the bibliography/reference list is
are correctly presented. list). not in alphabetical order, the incorrect format for
a book chapter/journal article is used, information
is missing e.g. no place of publication had been
provided (bibliography); repeated sources on the
reference list.
Congruence between in-text Generally, congruence between the in-text A lack of congruence between the in-text referencing
referencing and bibliography/ referencing and the bibliography/ and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but not
included in the bibliography/ • For example, a source appears in the in the bibliography and vice versa, a link, rather
reference list. text, but not in the bibliography/ than the actual reference is provided in the
reference list or vice versa. bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
........................................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................................ .

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GENERAL INSTRUCTIONS:
Read all questions carefully and answer them in your own words. Marks will only be awarded for
answers that are in your own words and that relate to the context provided. As such, marks will be
allocated for both content and application to a given context.

Question 1 (Marks: 30)

Explain each of the following terms within the context of business management, together with a
comprehensive example. You are required to use your own words.

Please note: You will receive more marks for your own original, detailed examples than for
examples in your prescribed textbook or on Learn.

Q.1.1 Organising. (5)

Q.1.2 Controlling. (5)

Q.1.3 Vision statement. (5)

Q.1.4 Diversity. (5)

Q.1.5 Sole proprietorship. (5)

Q.1.6 Wealth maximisation. (5)

Question 2 (Marks: 10)

Your friend wants to buy an existing coffee shop. The current owner wants to retire and gave your
friend the opportunity to buy the business from him. The coffee shop is well-established, and the
current owner has good relationships with all suppliers. Although there is healthy competition among
businesses in the area, the coffee shop is profitable based on the financial statements. Your friend
approached you and asked you to explain to him the advantages of buying an existing business (i.e.,
the coffee shop).

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Question 3 (Marks:25)
Read the following scenario and then answer the questions that follow:

A new motor manufacturing company, Moto (fictional name), needs your help in analysing their
financial position. Although new and still small, the business is growing rapidly and will need financing
to meet their growth plans. The owners are against taking loans or borrowing funds to finance this
growth.

Part of their plan is to introduce a new line of electrical vehicles, for which the following figures apply
for two potential scenarios:
Option 1 Option 2
Projected selling price (each) R2 200 000 R2 000 000
Material costs (each) R900 000 R600 000
Rent (per month) R140 500 R140 500
Salaries (per month) R820 000 R610 000
Other fixed costs R1 800 000 R1 500 000

REQUIRED:
Include formulas, calculation workings and an analysis of the findings in your answers.

Q.3.1 Conduct a break-even analysis and advise which of the two scenarios the business (13)
should follow. Justify your selection.

Q.3.2 Explain the purpose of analysing financial ratios for a business like Moto. (12)

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Question 4 (Marks: 15)

The leadership team of the motor manufacturing company (Moto) identified human resource
retention as a key priority area in the business given the highly skilled employees required in their
industry.

REQUIRED:
Advise the leadership of Moto how they can retain employees.

Question 5 (Marks: 15)

Q.5.1 Maslow’s hierarchy of needs describes various levels of basic human needs that (5)
must be satisfied. Explain in your own words what is meant by “safety needs”.
Provide an example how the leadership of Moto (motor manufacturing company)
can satisfy employees’ “safety needs”.

Q.5.2 There are various types of managers with different management styles. With (10)
reference to the motor manufacturing company (Moto), advise the leadership team
when autocratic management and democratic management styles should be
applied in the company. Motivate your answer.

Question 6 (Marks: 25)

In a report / essay format, explain to the leadership team of Moto how product and brand positioning
can ensure that their product/brand is distinctive among the offerings of competitors. Use your own
examples to support your answer.

Note:
• You will receive more marks for your own original, detailed examples than for examples in
your prescribed textbook or on Learn.
• Marks will be allocated according to the rubric below.
• A word limit of 600 words applies. Markers will disregard any text beyond this limit. Please
indicate the word count at the end of your answer.

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NB: Your lecturer will not mark beyond the maximum word count for the question. For example, if
you exceed the 600-word limit by submitting an 800-word report, you could lose all marks allocated
to any sections / arguments that fall into the 200 words not marked.

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Essay Rubric – Question 6

Marking Criteria Does not meet the required standard Meets the required standard Exceeds the required standard
Q6: Content • Student shows no to limited • An adequate theoretical • A comprehensive theoretical
Knowledge: Product understanding of product and brand explanation of product and explanation of both product and brand
and Brand positioning. brand positioning has been positioning has been included in the
positioning • Not all element of the question included in the student’s own student’s own words.
Skill: Use of relevant were addressed. words. • Detailed, insightful application of
examples • No examples provided or examples • Relevant examples used but examples to the process.
are not relevant or are incorrect. application needs work. • Critical discussion evidenced.
[20 marks] • Answer lacks critical discussion. • More critical discussion needed.
0 – 9 marks 10 – 15 marks 16 – 20 marks
Q6: Structure • No introduction or conclusion to the • Relevant introduction and • Engaging introduction and conclusion
Structure, grammar essay, or what is provided is conclusion provided that adds that successfully sums up the essay;
and spelling incoherent or incohesive and adds value to the essay; • Essay is well structured with suitable
little to no value to the essay; • Essay is well structured with headings and paragraphs that flow well;
[5 marks] • More than 5 spelling, grammar or headings and paragraphs; • No spelling, grammar and punctuations
punctuation errors throughout the • Minor spelling, grammar or errors;
essay; punctuation errors; • Academic writing and register are
• No headings and/or paragraphs; • Essay flows in a logical order. consistently applied;
• Lacks academic tone; • Essay flows in a logical order with good
• Poor flow or illogical order. transition.
0 – 2 marks 3 marks 4 – 5 marks

END OF PAPER

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