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8 Core Principles W Simple

The document outlines 8 core communication principles for effective communication based on neuroscience principles. The principles are: 1) Clarity - begin with the main point, 2) Attention - engage interest, 3) Affinity - create connection, 4) Capacity - free up memory, 5) Durability - stimulate long term memory, 6) Emotion - engage emotions, 7) Mindset - cultivate confidence, and 8) Transfer - stimulate real world application. For each principle, it lists 3 strategies or techniques to apply that principle effectively. The document is from a book about how Jesus used these neuroscience principles in his teachings to effectively communicate his message.

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amoto1998
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95 views

8 Core Principles W Simple

The document outlines 8 core communication principles for effective communication based on neuroscience principles. The principles are: 1) Clarity - begin with the main point, 2) Attention - engage interest, 3) Affinity - create connection, 4) Capacity - free up memory, 5) Durability - stimulate long term memory, 6) Emotion - engage emotions, 7) Mindset - cultivate confidence, and 8) Transfer - stimulate real world application. For each principle, it lists 3 strategies or techniques to apply that principle effectively. The document is from a book about how Jesus used these neuroscience principles in his teachings to effectively communicate his message.

Uploaded by

amoto1998
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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8 Core Communication Principles Checklist

from If Jesus Gave a TED Talk by Charles Stone Ideas

Principle 1: CLARITY - BEGIN WITH THE END IN MIND.


□ Clarify the big take-away(s).
□ Create a concept map.
□ Capitalize on the primacy-recency principle.

Principle 2: ATTENTION - PIQUE INTEREST.


□ Adapt your material to the dynamics of attention.
□ Add the appropriate attention grabber(s).
□ Apply the concept of priming.

Principle 3: AFFINITY- CREATE CONNECTION.


□ Know your material.
□ Know your audience.
□ Help the audience know (and like) you.

Principle 4: CAPACITY - FREE UP WORKING MEMORY.


□ Maximize all the components of working memory.
□ Minimize cognitive load.
□ Marry new knowledge to prior knowledge.

Principle 5: DURABILITY- STIMULATE LONG TERM MEMORY.


□ Concentrate on enhancing recall.
□ Choose sticky memory techniques.
□ Create 'aha' moments.

Principle 6: EMOTION - ENGAGE THE HEART.


□ Leverage emotional learning.
□ Limit the impact of cognitive dissonance.
□ Lead with well-placed stories.

Principle 7: MINDSET - CULTIVATE CONFIDENCE.


□ Avoid the big neuromyths.
□ Act with a contagious spirit.
□ Accelerate learner motivation.

Principle 8: TRANSFER - STIMULATE LIFE APPLICATION.


□ Clarify the "Now What?"
□ Create clear cues.
□ Count on the work of the Holy Spirit.

© Charles Stone
from If Jesus Gave a TED Talk: 8 neuroscience principles the Master Teacher used to persuade His audience
www.JesusTEDtalk.com

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