LAKAY’S TECHNOLOGY

Digital Anti-static Wrist band

BUSINESS PROPOSAL

May 3, 2023

GROUP 4
ILAGA, GIAN DARYLL C.

TOMINES, FAITH ALEXANDRA P.

DULAY, ERWIN JAMES O.

ILAGA, GIAN DARYLL C.

INAY, JABEZ TRUMAN KEITH III

FEBRUARY 2022
 CHAPTER 1: INTRODUCTION

We'll talk about the Feasibility Study for the Scented Secrets in this chapter, but first, let's

define Secret Scented. Scented Secrets is a cutting-edge company that has a goal to be

wellknown. It has both a shop and a retail candle delivery service where customers can orderr the

company's items over the phone. The Scented Secrets mostly sells scented candles to create a

relaxing ambiance while also creating a romantic atmosphere at home. The Scented Secrets plan

is to create an environment where customers can pick any of our goods as their favorite scented

candle. The study will contain aspects that can define either pass or fail. The elements that are

going to be tacked in this study are the: Product (What comprises the product of the service),

Technology (Innovation used or plan of how the business will produce and deliver its product or

service to the customers as well as the location for the business), Market environment (Location

of the business considering its environment), Competition (Evaluation and Identifying who the

competitors are and identifying both advantages and disadvantages ), Industry (Identifying what

industry the business is classified into), Business Model (Discussion about the business’ plan on

making a profit and identify on what products or service the business plans to sell), Market and

sales strategy (Identifying the Market and the method in how to achieve the sales goal),

Production operations requirements (Identifying the requirements needed to start the operation),

Management and personnel requirements (Management and the required personnel for the

industry), Regulations and environmental issues (Rules and laws followed by the business and

identifying the potential problems and threats to the success of the business), Critical risk factors

(Identifying the risk factors in aspects), Financial prediction( Balance sheet, Income statement,

Cash flow, and Capital statements), and the overall conclusion for the study.
 CHAPTER 2: PRODUCT

Scented Secrets’ products come in a variety of sizes, including small, medium, and large.

Information to know more about our Product!

Lavender candles from Scented Secrets are handcrafted with pure soy wax and lavender

essential oils. The lavender essential oil has a natural scent that helps to relieve depression

symptoms while also making us feel more energized and focused. Fresh Eucalyptus is also

included, as well as Rosemary and Cedarwood oil. Rosemary is a Mediterranean evergreen herb

with a sweet scent. Because of the lovely and comfortable scent, this might help us focus and

remember things. Cedarwood oil is made from the needles, leaves, bark, and berries of the cedar

tree. This ingredient can help us deodorize our interior environment, repel insects, prevent

mildew growth, improve cerebral activity, reduce hyperactivity, reduce harmful stress, relax our

bodies, clear our minds, improve our attention, and many other things. Everyone will like our

lavender candles. Males and females, teenagers and adults who desire to alleviate anxiety,
depression, and stress. It’s also ideal for those who wish to maintain or improve their sleeping

habits, as well as those who want to strengthen their immune system.

These candles come from the Philippines. It’s a lavender-colored candle that’s set in a

transparent candle jar with three sizes to choose from: small, medium, and large. Our candles’

wicks are made of 100% cotton and have strong burn stability. This wick is a flat cotton wick

braided with thin paper threads for a strong structure that eliminates the need for a core. Our

candles are sold individually, with costs ranging from 150 to 350 pesos depending on the size

you choose. Our small-sized candles burn for about 24 hours, medium-sized candles for about 50

hours, and large-sized candles for about 90 to 110 hours.

Our candles are all vegan-free, cruelty-free, and plastic-free.

Safety Protocols and Guides for using Scented Secrets Products

Because of its therapeutic aroma and sweet aroma, which can help to quiet our nerves and

enter a state of relaxation and comfort, the usage of lavender-scented candles can help to enhance

sleep, allow us to relax, rejuvenate, and relieve PMS symptoms. These candles can be used both

outside and inside. To avoid producing more smoke and soot, we only light our candles for 4

hours every 24 hours. Because candle flames can easily become out of control, here are some

safety precautions and ideas to keep in mind: Do not use in enclosed spaces such as tents or

automobiles. To put out a fire, do not use water. If one inch of the wick remains, stop using it.

Handle the container with caution as it may become hot. Place candles on a flat, heat-resistant,

dry, and strong surface that is shielded. Candles should not be placed on window ledges or near

entryways. In a room with an open flame candle, never leave pets or children unattended.
 There’s no denying that the past few years have been full with exhausting events;

constantly remember that you deserve to rest. Allow yourself some time to clear your mind of

anything that is causing you anxiety. Making your bedroom a getaway is important whether

you’re a homebody or an extrovert. When your introverted and extroverted personas are at odds,

purchasing our wonderful Lavender scented candles can bring a great lot of consolation. Our

candles can be used at any time of day or night. You can use it whenever you want. For a week’s

worth of use, buy one small size. For a month, either 2 medium sizes or 1 medium size.
 CHAPTER 3: TECHNOLOGY

Lavender Scented candles

After a hard day, lavender is such a contemplative and calming scent that will transport

you away from stress. Our Lavender Scented candles, blended with natural lavender oils from the

French countryside, convey the aroma of sweeping lavender fields. This candle is ideal for

unwinding and soaking in a peaceful bubble bath!

These candles are great for home decoration & aromatherapy.

• Environmental-Friendly

• All-Natural Products

• No Toxins, carcinogens, or pollutants

• No petrol-carbon soot
 • Stronger lasting scent than a regular wax candle

What are lavender-scented candles good for?

DIY lavender candles can support your well-being in several ways and have the following
potential aromatherapy benefits:

• Reduce anxiety and negative feelings

• Alleviate headaches and migraine

• Improve sleepiness and increase deep sleep

• Ease emotional symptoms caused by PMS

Materials for lavender essential oil candles:

• Lavender Essential oil: It has a natural lavender aroma to it. In the case of homemade

candles, the quality of the essential oils makes a significant impact. Plant Therapy and

essential oils are my favorites. You won’t get the same powerful and true lavender aroma

from a cheap lavender essential oil. It’s simply what I discovered to be true
 • Soy wax: We used Golden Brands 464 soy wax, which is one of our all-time favorites.

This sort of natural wax is great for container candles since it can keep a lot of scents (up

to 10 percent ). The 464 soy wax provides a lovely, creamy candle every time.

• Pre-tapped wicks: are extremely convenient because they eliminate the need to

manually tap the wick. I used 6-in / 16-cm cotton wicks, which are a good size for

containers with a diameter of 2.75 in / 7 cm.

• Heatproof Container: We have a wide variety of containers to pick from, including

mason jars and candle tins. We chose frosted recycled glass containers. Mine had a

capacity of 8 oz / 225 g of goods. Choose a container with straight corners and is not

porous for the finest candle.

• Candle dye ( Optional ): We may use to tint the soy wax in a nice lavender tone using

purple dye or leave the candles uncolored. Both variations are equally lovely in my

opinion.

• Dried Lavender Flowers: Used to have the organic scent of lavender flowers while also

providing it’s color and charm.

Tools to make lavender candles:

• Melting pot: To melt the soy wax, you'll need a heatproof container. For large batches, a

pouring pitcher is ideal. If you only want to manufacture a few candles, this melting pot

is a wonderful choice.

• Stirrer/stirring spoon: stir the wax while it melts.

• Laser infrared thermometer: When melting wax, it's important to keep an eye on the

temperature. The most practical thermometer is a laser thermometer, but you can also use

a candy thermometer or an instant-read thermometer.

 • Wicked holders: While the DIY candles cool, they can be used to keep the wicks in

place. Clothespins or skewers can also be used in place of metal bow tie clips.

Procedures for making lavender scented candles

• Prep work. Prepare the materials by measuring them and putting them in place. When it

comes to candle-making, timing is crucial, and you want to be prepared. Make sure the

candle containers are dry and clean before using them.

• Melt the wax. In a heatproof pot or pitcher, combine the wax and candle dye (if using)

(something with a spout works best). Melt the wax over medium-high heat, stirring

occasionally to prevent it from burning. Heat the wax until it reaches a temperature cure

of 156°F / 68°C on a thermometer.

• Add the lavender essential oil and Dried Lavender Flowers. Remove the wax from the

fire when it reaches 156°F / 68°C and adds the lavender essential oil and Lavender Dried

Flowers. To guarantee that the wax and essential oil adhere together, stir the mixture 30
 to 40 times. Allow the wax to cool to 135 degrees Fahrenheit / 57 degrees Celsius, which

is the perfect pouring temperature for 464 soy wax.

• Pour and wick the lavender candle. Stir the wax thoroughly before pouring it into the

candle containers. Secure the wick in the notch by threading it through the wick holder.

Place the wick in the candle’s center.

• Cool. Allow the candles to cool at room temperature overnight.

• Fix holes. You may see that the wax around the wick has sunken in a little after the

candle has cooled. If the wax was poured too hot, a sinkhole may form. Remelt leftover

wax and pour a thin coat over the whole surface of the candle, going all the way to the

edges, to hide the hole.

• Cure the lavender candles. Allow the candles to rest at room temperature for 3 to 2

weeks after covering them with a lid.

• Light the lavender candle. Before lighting the candle, trim the wick to 14 in / 0.6 cm, as

this will provide the best burn. Allow your DIY lavender candle to burn until the entire

surface has melted to the container’s edge the first time you use it. Make sure your soy

candle is on a heatproof surface and away from anything combustible (e.g., curtains).

Never leave a burning candle alone, and if you leave the room, extinguish the flame. If

there are little children or pets present, take particular precautions.

 CHAPTER 4: MARKET ENVIRONMENT

This chapter describes the environment in which the company operates. This chapter will

also identify the neighborhood that surrounds the industry, as well as general facts on the

community’s development, which will help the firm flourish.

ECONOMY

Cainta is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 42.99 square kilometers (16.60 square miles), or 3.64 percent of the total

land area of Rizal. According to the 2020 Census, it has a population of 376,933. This amounted

to 11.32 percent of Rizal province’s total population, or 2.33 percent of the CALABARZON
region’s entire population. According to these estimates, the population density is 8,768 people

per square kilometer or 22,707 people per square mile. Cainta may have a strategic advantage

due to its location. Cainta today acts as a gateway to the remainder of Rizal province, thanks to

the numerous major thoroughfares that connect the municipality to the rest of Metro Manila. The

Cainta Junction is a major busy intersection that connects Metro Manila and Rizal province. It is

bordered on the north by Imelda Avenue, the south by A Bonifacio Avenue, and the east and

west by Ortigas Avenue. It also serves as a suitable shelter for investments and a premier

location for house constructions because it is located on the outskirts of the fast-growing

Calabarzon Region. According to the 2015 Census, it has a population of 322,128, making it one

of the most densely populated municipalities in the country. It has a high population density

since it has functioned as a major population overspill area from Metro Manila. Cainta has been

a vital residential location for average-income families working in Metro Manila due to its

proximity to various employment centers.

Municipalities near Cainta, Rizal

• MORONG is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 37.58 square kilometers (14.51 square miles) of land, accounting for

3.18 percent of Rizal’s total land area. According to the 2020 Census, it has a population

of 71,151 people. This amounted to 2.14 percent of Rizal province’s total population or

0.44 percent of the CALABARZON region’s entire population. According to these

estimates, the population density is 1,893 people per square kilometer or 4,904 people per

square mile.
• TAYTAY is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 38.80 square kilometers (14.98 square miles) of land, accounting for

3.28 percent of Rizal’s total land area. According to the 2020 Census, it has a population

of 386,451. This accounted for 11.60 percent of Rizal province’s total population, or 2.39

percent of the CALABARZON region’s total population. According to these estimates,

the population density is 9,960 people per square kilometer or 25,798 people per square

mile.

• BINANGONAN is a municipality in the Rizal province, which is landlocked. The

municipality covers 66.34 square kilometers (25.61 square miles), accounting for 5.61

percent of Rizal’s total land area. According to the 2020 Census, it has a population of

313,631. This accounted for 9.42 percent of the total population of Rizal province, or

1.94 percent of the CALABARZON region’s total population. According to these

estimates, the population density is 4,728 people per square kilometer or 12,246 people

per square mile.

• ANGONO is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 26.22 square kilometers (10.12 square miles), accounting for 2.22

percent of Rizal’s total land area. The population was 130,494 according to the 2020

Census. This amounted to 3.92 percent of Rizal province’s total population, or 0.81

percent of the CALABARZON region’s entire population. According to these estimates,

the population density is 4,977 people per square kilometer or 12,895 people per square

mile.

• SAN MATEO is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 55.09 square kilometers (21.27 square miles) of land, accounting for
 4.66 percent of Rizal’s total land area. According to the 2020 Census, it has a population

of 273,306. This accounted for 8.21% of the entire population of Rizal province, or 1.69

percent of the CALABARZON region’s total population. According to these estimates,

the population density is 4,961 people per square kilometer or 12,849 people per square

mile.

• TERESA is a municipality in the Rizal province of the Philippines, which is landlocked.

The municipality covers 18.61 square kilometers (7.19 square miles), or 1.57 percent of

Rizal’s total land area. According to the 2020 Census, it has a population of 64,072

people. This accounted for 1.92 percent of Rizal province’s total population and 0.40

percent of the CALABARZON region’s total population. The population density is 3,443

people per square kilometer, or 8,911 people per square mile, based on these numbers.

• BARAS is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 84.93 square kilometers (32.79 square miles) of land, accounting for

7.18 percent of Rizal’s total land area. The population was 87,637 according to the 2020

Census. This amounted to 2.63 percent of Rizal province’s total population, or 0.54

percent of the CALABARZON region’s entire population. According to these estimates,

the population density is 1,032 people per square kilometer or 2,673 people per square

mile.

• CARDONA is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 19.27 square kilometers (7.44 square miles) of land, accounting for

1.63 percent of Rizal’s total land area. According to the 2020 Census, it has a population

of 50,143 people. This amounted to 1.51% of the total population of Rizal province, or
 0.31 percent of the CALABARZON region’s total population. According to these

numbers, the population density is 2,602 people per square kilometer, or 6,740 people per

square mile.

• PILILLA is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 69.95 square kilometers (27.01 square miles) of land, accounting for

5.91 percent of Rizal’s total land area. According to the 2020 Census, it has a population

of 71,535. This amounted to 2.15 percent of Rizal province’s total population, or 0.44

percent of the CALABARZON region’s entire population. According to these estimates,

the population density is 1,023 people per square kilometer or 2,648 people per square

mile.

• RODRIGUEZ, previously Montalban, is a municipality in Rizal, a landlocked province

in the Philippines. The municipality covers 172.65 square kilometers (66.66 square miles)

of land, accounting for 14.60 percent of Rizal’s total land area. The population was

443,954 according to the 2020 Census. This amounted to 13.33 percent of Rizal

province’s total population, or 2.74 percent of the CALABARZON region’s entire

population. According to these numbers, the population density is 2,571 people per

square kilometer, or 6,660 people per square mile.

• JALAJALA is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 44.12 square kilometers (17.03 square miles), or 3.73 percent of the

total land area of Rizal. According to the 2020 Census, it has a population of 34,017

people. This amounted to 1.02 percent of Rizal province’s total population, or 0.21

percent of the CALABARZON region’s entire population. According to these estimates,

the population density is 771 people per square kilometer or 1,997 people per square

mile.
 • TANAY is a municipality in Rizal, a landlocked province in the Philippines. The

municipality covers 200.00 square kilometers (77.22 square miles), accounting for 16.91

percent of Rizal’s total territory. According to the 2020 Census, it has a population of

139,420 people. This accounted for 4.19 percent of the total population of Rizal province,

or 0.86 percent of the CALABARZON region’s total population. According to these

estimates, the population density is 697 people per square kilometer or 1,805 people per

square mile.

CHAPTER 5: COMPETITIONS

We would have competitors in the market, just like any other firm, and the

corporation would have to identify its strengths and shortcomings for each of them. We must

take advantage of these flaws and turn them into competitive advantages.

• Yankee Candle Company (often known as Yankee Candle) is an American scented candle,

candleholder, accessory, and dinnerware producer and retailer. Thousands of gift shops around

the country, as well as catalogs and online, sell the company’s items, which are offered in

approximately 50 nations. The firm is the largest candle maker in the United States, with over

260 small-box format stores[1] in malls throughout 43 U.S. states[3] and Ontario. South

Deerfield, Massachusetts is the company’s headquarters.

• New Miracle Candle Manufacturing Corp. is in the Manufacturing Sector located at

Fabian St. and is based in Cainta, Rizal, Philippines. New Miracle Candle Manufacturing Corp.

employs a total of 38 people across all of its locations and earns total revenue of $0.68 million

(USD).

• Bayang Candle Enterprise is a candle shopping and retail store on Dahlia St. and is also

based in Cainta, Rizal, Philippines. Bayang Candle Enterprise has been in operation for two

decades on the business since 2002.

• Yoke Candle Co., based in Mandaluyong, Metro Manila, sells handcrafted vegetable-

based candles and offers in-store shopping. Started in August 2020, which is also a first in the

candlemaking industry.

• Kandela is a well-known candle seller specializing in handcrafted scented candles.

Kandela is the brainchild of a Filipino millennial power couple who are driven by a love of

business, multimedia arts, and, of course, scented candles. Their incredible assortment of

premium handcrafted scented candles, each of which smells divine, reflects their enthusiasm.

Listed stores Weaknesses:

- Costs are higher than before, causing buyers to buy just when they need something, rather

than because they want something.

- The profitability of the rival is determined by how well its strategic plans, the Velocity

Growth Plan, is implemented. Execution risk exists for the plan.

 - Operational risk Reputation risk: The rivals’ staff has staged many labor strikes and

protests in response to rising minimum hourly pay and the right to unionize.

SCENTED SECRETS

Clyde Medenilla and Lawrence Cortez are the Scented Candles’ founders. The initiative

was set to begin in February 2022, with the goal of helping people realize that candles aren’t just

for lighting and to soothe; but they can also be used as a torch to lead anyone, affluent or poor,

along their dark and winding paths. Scented Secrets currently has the following disadvantages

over its competitors:

Current Disadvantages Scented Secrets:

High employee turnover rate- In order for a franchise to run smoothly and efficiently, a large

number of employees are usually required. Typically, the bulk of employees are paid very little.

This frequently results in inconsistency or unreliability among personnel, as well as a high rate of

turnover. Because of the low pay, it’s usually difficult to keep and find good personnel. It creates

a climate where you will need to guarantee that every new employee is properly trained to

uphold the franchise’s name as far as work ethic and quality are concerned so that your business

may continue to mimic other franchisees.

Price sensitive- There is often a thin line between fair labor costs and making a profit. A

franchisee must evaluate the cost of the goods we acquire, as well as other unforeseeable

difficulties like theft, which are more likely to occur with employees at the business.

Financial risk- The amount of money required to establish and run a firm might be substantial.

To get started, you may need to use up most of your savings or perhaps go into debt. If things

don’t go as planned, you could lose a lot of money. Furthermore, there is no certainty of revenue.

There may be times when the firm does not generate enough cash for you to live on, particularly

in the first few years.

Advantages of Scented Secrets:

Speedy service- Scented Candles values our clients’ time, which is why we provide prompt

service while guaranteeing that the products are of great quality and treated properly while being

delivered to their doors.

Loyal customer-based- candle quality, customer service, and the customer experience in

Scented Secrets stores.

Well-established reputation- The majority of franchise locations have become well-known.

The consumer goods sector and retail franchises are usually widely recognized enough that

consumers already know if they want to buy the products, from those buying on special

occasions to those traveling, eager to buy high-quality products.

Scented Secrets Social Media Platforms- The Scented Secrets social media platforms, such as

Facebook and our app, are an online order app proposed by the Scented Secrets founders as an
innovative technique to get sales even on a busy road. Customers can order any of our products

online and have them delivered to them, which is an advantage of this method of handling

orders.

Scented Secrets’ personnel are well-trained- The company’s employees and professionals are

well picked which is beneficial to both the company and its clients. Our company ensures that its

employees are well-trained and fully safe in their workplaces to avoid inconveniences for

customers and themselves, as well as being supported for their health while exhibiting excellent

moral behavior that is beneficial to the company.

The increasing size of the retail and wholesale networks- Essential for the firm passive

income.

Opportunities- Promos are available, such as buy two, get one free, and discount coupons are

sent by email when purchasing our quality products on special occasions/events of our firm.
 CHAPTER 6: INDUSTRY

Scented Secrets is categorized as a Retail Industry since we sell goods and bring services

to consumers, as opposed to wholesale, which is the sale of goods and services to businesses and

institutions. A retailer buys things in bulk from manufacturers, either directly or through a

wholesaler, and then resells them to consumers in smaller amounts for a profit. Retailers are the

last link in the supply chain between producers and customers. The act of purchasing goods is

referred to as shopping. This is sometimes do not get ultimate commodities, such as food and

clothing, and other times it is done as a fun hobby. Window shopping and browsing are common

recreational shopping activities, although they do not always end in a purchase.

We chose this business because it allows us to buy items in huge quantities from

suppliers to sell them to customers and make a profit. This includes everything from consumer
products to product distribution to customers. Changes in politics and policy can have an impact

on both domestic and foreign businesses.

Advantages of the Retail industry are:

• Improved margins over wholesale

• Intimate interaction with the intended audience

• More opportunity to develop or enhance the brand personality

• Inventory turnover is more rapid.

• If your brand is well-known among stockists, your retail launch should be expedited.
• If your domain name incorporates your brand name, search engines will favor you over other

stockists.

Disadvantages of the Retail Industry are:

• There’s a chance you’ll hurt wholesale connections by becoming a competitor.

• If you want to take orders online, you’ll need a retail-specific website. This may necessitate

investment and will most likely result in increased operating costs.

• Admin and customer service requirements have increased.

Increased customer returns, as well as compliance with consumer purchase and return laws
• Managing retail consumers necessitates a variety of abilities.

• Changes to packaging, storage, transporters, and the dispatch procedure may be required.

• Fulfilling a large number of little shipments rather than large orders.

• Due to the growth in orders, bookkeeping and accounting have become more sophisticated.

CHAPTER 7: BUSINESS MODEL

Scented Secrets Social Platforms was used to create the candle brand, which is based on product
sales and deals. With intelligent sales leverage in mind, the staff at scented candles believe that
sales leverage must be based on the information gathered about the clients. In summary,
consumer information such as order frequency, demand pattern, size, and shape should be taken
into account in order to achieve the business’s projected sales target. Another factor to examine
is Marketing Data in terms of revenue growth and consumer wants. When starting a business,
owners must keep in mind that it is about more than just making money by selling goods or
services. Customers must be seen as the primary assets that drive the market. Customers must be
seen as the primary assets that drive the market, and these assets will generate demand for the
product/service and profit. The Market data should be measured after all of the orders have been
placed. By analyzing market data, suppliers, business owners, and traders can identify the most
popular needs and claim them as a key priority for profit. As a result, marketing data will be
extensively and meticulously evaluated in order to respond to each customer’s request.

Prices for the products/services sold by the company are estimated to range from 150 to 720
pesos per size. Although the costs may appear to be high for the product, we ensure that the
highest quality resources are used, which means that the products are always clean and examined
by suppliers and management. Additionally, the candle serving sizes are out of the usual.

Every consumer who receives the candles will be happy because of our goods.
For the purpose of the initial investment. The estimated startup costs range from 25,000 to
100,000 dollars. Though these are just estimates, The Scented Secrets would make major
investments in bonds because they are more stable than equities and have a lower risk of losing
money; however, the long-term return is likely to be lower. Investing can provide a company a
competitive advantage since it allows it to make money over time without taking a huge risk of
losing money. The firm can also be financed by a percentage of the profits generated by the
industry. The same can be said for supporting its expansion and splitting its profits to guarantee
investors are paid.

CHAPTER 8: MARKET AND SALES STRATEGY

Market
Scented Secrets plans to offer a wide variety of products and service in order to increase its
competitiveness and get a larger market share. Clyde knows the secret to start a candle
business and have it succeed is to embrace creativity and offer clients a unique range of
products. Given his experience and studying market trends, Lavender Candle is in a perfect
position to capitalize on its strengths to achieve its business goals and increase revenue

Sales
For Scented Secrets to effectively reach out to the market, this business plan for candle making
to implement the strategies below to advertise its range of products.

• Send introductory letters to businesses and stakeholders to create awareness about the
candle making businesses

• Organize an opening party and invite guests from target markets to advertise the
business. During the opening, offer visitors free samples of products to allow them have
a feel of the quality

• Attend exhibitions and trade shows which are awesome platforms for advertising the
candle making businesses

• Market the business on social media platforms such as Facebook, Twitter and Instagram.
Advertise the business online using Google Ads.

• Advertise Scented Secrets Candle on local directory listings

 • Create a simple search engine optimized website to boost the online presence of the
candle making businesses for purposes of gaining higher online rankings

CHAPTER 9: PRODUCTION OPERATION REQUIREMENTS

Materials for lavender essential oil candles:

• Lavender Essential oil

Provides a natural lavender scent. Homemade candles are one of those cases where the
essential oil quality really does make a difference. I prefer the essential oils from Plant Therapy
and Tisserand. Cheap lavender essential oil won’t give you the same strong and authentic
lavender fragrance. This candle-making tutorial isn’t sponsored, it’s just what I found to be true.

• Soy wax: I used my all-time favorite wax, Golden Brands 464 soy wax. This type of
natural wax is ideal for container candles and can hold an abundance of fragrance (up to
10%). The 464 soy wax always produces a beautiful, creamy candle.

• Pre-tapped wicks: are super practical as you don’t have to tap the wick yourself. I used
6-in / 16 cm cotton wicks, which is a good size for 2.75 in / 7 cm diameter containers.

• Heatproof Container: You have many containers to choose from, ranging from mason
jars to candle tins. I opted for recycled frosted glass containers. Mine could hold 8 oz /
225 g of product. For the best candle, pick a container that has straight edges and isn’t
porous.
 • Candle dye (optional): Use purple dye to tint the soy wax in a lovely lavender tone or
leave the candles uncolored. I think both versions are equally beautiful.

Tools to make lavender candles:

• Melting pot: You need a heatproof container to melt the soy wax. A pour pitcher works
best for large batches. This chocolate melting pot is a good option if you only want to
make 1 to 2 candles.

• Stirrer/stirring spoon: to stir the wax while it melts.

• Laser infrared thermometer: to check the temperature when melting the wax. While I
find a laser thermometer the most convenient, you can also use a candy thermometer,
or an instant-read thermometer.

• Wicked holders: are useful to keep the wicks in place while the DIY candles are cooling.
You can use clothespins or skewers instead of metal bow tie clips, too.

Building
Choosing a business location is not something that can be done on a whim—it’s a crucial step in
starting a business. First things first, the business location you choose will depend on the type
of business you operate. Business parks, shopping malls, strip malls, professional buildings, and
others are all designed to meet the specific needs of various businesses. If you’re expanding
from online-only to online and brick-and-mortar, for example, your needs will be much
different than if you’re an accountant looking to grow your firm and bring in new clients.
A business location strategy takes planning and research and a willingness to thoroughly vet all
of your options. With these helpful tips, you can identify the best place to locate your
expanding business.

Building Code Foundation Requirements

Building codes are established to ensure the safety, health, and welfare of people using
buildings, whether public, industrial, or residential. These codes apply to the design,
construction, and operation of buildings for them to meet acceptable levels of risk associated
with life or property when an accident or other emergency occurs.
Footings are an important part of foundation construction. They are typically made of concrete
with rebar reinforcement that has been poured into an excavated trench. The purpose of
footings is to support the foundation and prevent settling. Footings are especially important in
areas with troublesome soils.
• Footings should extend to a minimum depth of 12 inches below previously undisturbed
soil. Footings also must extend at least 12 inches below the frost line (the depth to
which the ground freezes in winter) or must be frost-protected.
The building permits required for the operation are:

• Mayor’s Permit/ Business Permit- Getting a business permit from the mayor’s office
ensures that your business is safe to operate under your city or town’s ordinance.

• Bureau of Internal Revenue TIN- In order to acquire all the necessary permits and
licenses for your business, you need to have a tax identification (TIN) number issued by
the Bureau of Internal Revenue (BIR). At the end of each fiscal year, business owners
must submit a tax statement using their TIN.

• Barangay Clearance- Barangay clearance certifies that your business complies with the
requirements of the barangay where it is situated.

• Department of Trade and Industry Business Name Registration Certificate- You need to
obtain a registration certificate from the Department of Trade and Industry (DTI), which
will be valid for five years, so that you’ll be able to use your trading name for any
business-related operation. It also protects your business name from being used by
others.

CHAPTER 10: MANAGEMENT AND PERSONNEL REQUIREMENTS

 MANAGEMENT PERSONNEL

Name: Lawrence Cortez Name: Truman Mabitasan

Titles: Company President Titles: Support Team Manager

Responsibilities: Personnel Management and Responsibilities: Advertising Management

Product Management
Background: Famous Blogger

Background: CEO of MLB Corporation

Experiences: Entrepreneur

Experiences: 8 years manager in MLB

Skills: Sales Talk
Corporation

Skills: Critical and Analytical Thinker

Name: Daryll Coderias

Name: James Orpiano
Titles: Tech Manager
Titles: Financial Backer
Responsibilities: Technology Management
Responsibilities: Financial Provider
Background: I.T. Professional
Background: CEO of Oracle Enterprise
Experiences: 4 years working experiences.
Experiences: Unknown
Skills: Logical Thinker
Skills: Analytical and Exceptional Leader
PERSONNEL REQUIREMENTS
Delivery • Driver’s license
 • 2 to 3 years driving experience • Basic math and computer skills

• Complete Medical Record • Ability to handle transactions

• No criminal record accurately and responsibly

• Complete Medical Record

Candle maker • No criminal record

• High School Graduate or GED Security Guard

• Previous experience as a candle

• Filipino citizen,
maker
• High School Graduate,
• In depth knowledge of candle waxes
• Physically and mentally fit,
• Complete Medical Record
• Not less than twenty-one (21) years
• No criminal record
of age nor more than fifty (50) years;

Cashier and,

• Has undergone a Pre-Licensing

• High School Graduate
Training Course or related courses
• Customer service or cashier

experience
CHAPTER 11: REGULATIONS AND ENVIRONMENTAL ISSUES

Having a candle shop comes with a slew of rules and restrictions. To open, almost all

businesses require particular state and federal permits and licenses. Working in the candle

manufacturing sector also entails a high level of danger since customers' health is at stake.

Candle businesses must adhere to a myriad of industry-specific regulations. Failure to comply

with any of these regulations could cause a host of problems for our company. We may be
exposed to unwanted publicity, such as an online review alleging unclean conditions on our

goods, which could damage our facility's reputation in the long run. A consumer who becomes ill

as a result of an offensive odor or an injured employee could file a lawsuit against us. We may

lose our shop or license, as well as our business, in the worst-case situation. As a result, the laws

and regulations that must be followed by a candle maker are listed below.

Laws and Regulations of Scented Secrets:

• Employees must adhere to the dress code and maintain good hygiene.

• Employees must be able to use a fire extinguisher in the event of a fire.

• To work in the business, you must be familiar with the many varieties and costs of candles.

• While on the job, employees must keep their nails short and wear a hair net.

• When clits enter and exit the shop, the receptionist must greet them politely.
• The shop’s cleanliness, both within and outside the premises.

Environmental issues are an essential topic to consider for business strategists. Case

studies for debating and discussing the difficulties that a new firm may confront. Before and after

the company began, The Scented Secret’s business strategist looked into how various concerns

would affect it. Scented Secrets planners had recognized the following environmental concerns.
• Population- San Isidro, Cainta Rizal is a highly-populated area. Other individuals may not be

able to enter the shop because it is full, but they can order through the online app.

• Flooding- The city’s unmaintained canals are prone to flooding, which could result in the loss

of life as well as structural damage to bridges, sewer systems, highways, and canals

• Hot Climate- Since Cainta Rizal is a hot place, flames may occur, and the candles may be

affected.

• Loud Environment- potentially have an impact on the shop’s existing surroundings.

CHAPTER 12: CRITICAL RISK FACTORS

This chapter uses a SWOT Analysis to identify our company’s risk elements.

PEST analysis, Porter’s Five Forces, and Porter’s Five Forces.

SWOT ANALYSIS

Strengths, Weaknesses, Opportunities, and Threats are the four categories of SWOT

analysis. Strengths are the positive aspects of a company that allow it to gain a competitive

advantage over its competitors. Weaknesses, on the other hand, describe the negative aspects of a

company that can have an impact on its growth. Threats are external factors that can affect the

creation and execution of the business plan. Opportunities are offers that the business can take

advantage of.
STRENGTHS

• Reliable Suppliers- The providers of Scented Secrets are credible and reliable. They supply

the raw products and components to them on time which fastens the supply chain management

process.

• Strong Captured Marketing & Promotional Advertisement- Have actually recorded the

minds of its consumers through their psychological and strong message ads. Like Mother’s day

advertisement of Create A Candle offering a message to like you moms and dads no matter

what is emotional strategy of Create A Candle.

• Quick & Fast Delivery System- Scented Secrets is incredibly popular for its fast delivery.

Likewise, they provide shipment in thirty minutes exactly, if the client will not get it within 30

minutes then they will supply “totally free corp”. They never get late.

•Pricing Range- All of Scented Secrets products are offered to clients in sensible and budget

friendly rates. Also, the clients can get various sizes and deals of the corp of various tastes.

WEAKNESSES

• Franchise Related Issue- Scented Secrets is dealing with concerns because of dis-loyalty of its

franchise workers. As there are number of franchise and it becomes hard to control each

employee who cheats.

• Operational Difficulties- As the franchisees lie in every corner of the city, it ends up being

extremely difficult for Scented Secrets to deal with its operations.

• Need of High Technology- The company visions not meet with the innovation they are

utilizing now. They need to invest more in their innovations to standout in competitive market.

• Net Income- Scented Secrets have evaluated that their earnings are not matching to its actually

financial estimates and forecasts. The business has to deal with its sales to increase its net

performance and earnings

OPPORTUNITIES

• Scented Secrets- Scented Secrets has actually broadened its market internationally. There are

more than 85 nations according to statistical information having Scented Secrets outlets and

franchisees. They prepare almost 1.5 billion company on everyday basis for several outlets.

• Demographic Changes- The middle class clients can likewise pay Scented Secrets products.

They have segmented their market according to demographical segmentation.

• Changes In Economic- As we understand that financial conditions have been improved

worldwide. The clients are having high purchasing power because the ratio of work in Asian

and Europe countries is high. The remarkable element of Create A Candle is that it can not be

impacted by the buying power of clients. If the federal government will implement taxes the

prices will become more costly. Nowadays, Create A Candle costs are steady according to the

financial policies of various nations.

THREATS

• Regulated Pressures - Each year the government executes brand-new laws and guidelines.

- Secrets have dealt with regulated pressures in offering salaries to their workers and employees.

- There are 13800 outlets, and their license is renewed on yearly basis according to the laws and

guidelines of the government authorities who made this implementation.

• High Cost- Scented Secrets presents operations and productions that involve many costly

functions. They can work on cost-minimizing techniques to avoid this danger.

• Direct And Indirect Competition- Scented Secrets threats of competitors. Its

instructions competitors there include just or producing sectors whereas in-direct competitors

include several candles making businesses.

Porter’s Five Forces Analysis

Porter’s Five Forces is a strategy for determining an industry’s vulnerabilities and

strengths by identifying and analyzing the five competitive forces that define every business. A

five-forces analysis is widely used to define the corporate strategy by identifying an industry’s

structure. Porter’s model can be used to understand the amount of competition within an industry

and improve a company’s long-term profitability in any sector of the economy. Porter’s Five

Forces will help you figure out what aspects to consider while defining your business aim and

determining how competitive you are compared to your competitors.

Adversary’s of Scented Secrets:

 Yankee Candle Company (often known as Yankee Candle) is an American scented

candle, candleholder, accessory, and dinnerware producer and retailer. Thousands of gift shops

around the country, as well as catalogs and online, sell the company’s items, which are offered in

approximately 50 nations. The firm is the largest candle maker in the United States, with over

260 small-box format stores[1] in malls throughout 43 U.S. states[3] and Ontario. South

Deerfield, Massachusetts is the company’s headquarters.

Kandela is a well-known candle seller specializing in handcrafted scented candles.

Kandela is the brainchild of a Filipino millennial power couple who are driven by a love of

business, multimedia arts, and, of course, scented candles. Their incredible assortment of

premium hand-crafted scented candles, each of which smells divine, reflects their enthusiasm.

New Miracle Candle Manufacturing Corp. is in the Manufacturing Sector located at

Fabian St. and is based in Cainta, Rizal, Philippines. New Miracle Candle Manufacturing Corp.

employs a total of 38 people across all of its locations and earns total revenue of $0.68 million

(USD).

Bayang Candle Enterprise is a candle shopping and retail store on Dahlia St. and is also

based in Cainta, Rizal, Philippines. Bayang Candle Enterprise has been in operation for two

decades on the business since 2002.

Yoke Candle Co., based in Mandaluyong, Metro Manila, sells handcrafted

vegetablebased candles and offers in-store shopping. Started in August 2020, which is also a first

in the candle-making industry.

• Threats of New Entrants -The industry has a high level of competitive competition. The local

and international markets have a plethora of retail and scented candle stores. Many businesses

have invested in the food industry because it appears to be the most straightforward of the

sectors. As a result, no matter how big or tiny, new entrants are viewed as threats by the

Scented Secrets. Scented Secrets thinks that when it comes to starting a business, every detail

must be taken into consideration.

• Substitute Products or Services Threats- In the business world, producers and manufacturers

will supply the same product for a set length of time until they decide or try to reinvent their

products to meet the needs of their customers. Every corporation engages in these methods in

order to keep clients from switching to another company’s services. In the case of Scented

Secrets, it is unclear whether customers will be ready to order the same items again and over

again after 1 to 5 years. When this occurs, the company will create something new and innovate

its products in order to satisfy its customers.

• Suppliers’ Bargaining Power- Suppliers can exert pressure on purchasers in a variety of ways.

They have the capacity to raise prices, drop prices, reduce availability, and lower quality.

Uncertainty in price might lead to an unpredictable cost structure. The customer’s share of the

equation can be harmed by a rocky cost structure. If supply is plentiful, prices will rise, and how

can we attract clients if the cost of the product continues to grow as a result of supplier pressure?

The quality of the materials given is also important; if the supplier requests cheaper costs,

it signifies the product’s quality isn’t up to par. If clients see these irregularities and the supplies

utilized to make the product aren’t fresh, the customer’s view of the business will change.
 Finally, the most significant impact on supplier risks is availability. Assume the supplier

fails to set the raw materials on time, and the stuff delivered is not in accordance with the

anticipated supply. In that situation, output may suffer as a result, and consumers may be lost.

Because these threats are serious, it is critical to strengthen relationships between

businesses and suppliers. It can result in a lack of progress, which might lead to a company’s

closure.

PEST Analysis

1. Economic 1a. Income 1a. Many people have suffered as a

result of the pandemic, and they may
not be able to afford our product.

2. Social 2a. Shift in educational and 2a. It will be tough for us to locate
career requirements staff due to the shifting qualifications
to get hired.
2b. Population growth rate
2b. As the world’s population grows,
so will our rivals.

3. Technical 3a. Technological 3a. We will struggle to stay up with

knowledge our competition due to our lack of
knowledge of new technology.
3b. Technological
advancement 3b. Keeping up with the flow of the
modern business environment would
be tough without implementing and
upgrading technological expertise for
the organization.
 4. Political 4a. Taxes 4a. For our restaurant, the
government’s taxation department is
4b. Government laws a metaphorical double-edged blade.

4b. Owing to the rules that must be

observed, the activities that can aid
our business will be limited.

CHAPTER 13: FINANCIAL PREDICTION

FINANCIAL PREDICTIONS
This chapter discusses the Balance Sheet, Income Statement, Cash Flow, and the Capital
Statement of Scented Secrets.

BALANCE SHEET:

BALANCE SHEET OF SCENTED SECRETS

ASSETS LIABILITIES
CURRENT ASSETS CURRENT LIABILITIES
CASH PHP 2,500,000.00 ACCOUNTS PAYABLE PHP 350,000.00

ACCOUNT PHP 600,000.00 INCOME TAXES PHP 50,000.00

RECIEVABLE PAYABLE
INVENTORY PHP 1,726,450.00 WAGE PAYABLE PHP 245,050.00
SHORT TERM DEBT PHP 550,000.00
FIXED ASSETS LONG TERM LIABILITES
LAND AND PHP 800,000.00 LONG TERM DEBT PHP 1,271,300.00
IMPROVEMENTS
BUILDING AND PHP 1,200,000.00 STAKE HOLDER’S EQUITY
IMPROVEMENTS
EQUIPMENTS PHP 650,000.00 CAPITAL PHP 4,500,000.00
VEHICLES PHP 150,000.00 RETAINED PHP 660,100.00
EARNINGS
 TOTAL ASSETS PHP 7,626,450.00 TOTAL PHP 7,626,450.00
LIABILITIES &
EQUITY
The table above shows the balance sheet of scented secrets candles.

INCOME STATEMENT:

YEARLY INCOME STATEMENT OF SCENTED SECRETS

TOTAL REVENUE PHP 8,000,000.00

COST OF GOODS SOLD PHP 3,000,000.00

GROSS PROFIT PHP 5,000,000.00

OPERATING EXPENSES
SALARIES PHP 1,200,000.00
RENT PHP 300,000.00
UTILITIES PHP 250,000.00

SUPPLIES PHP 400,000.00

TOTAL OPERATING PHP 2,150,000.00

EXPENSES

TAXES PHP 450,000.00

NET INCOME AFTER PHP 2,350,000.00
TAX
THE TABLE ABOVE SHOWS THE YEARLY INCOME OF SCENTED SECRETS

CASH FLOW:
SCENTED SECRETS’ CASH FLOW STATEMENT
YEAR ENDED DECEMBER 2022

Cash at the beginning of the year php 2,500,000

OPERATING ACTIVITIES:
Cash receipts from
Customers 1,700,000
Other Operations 180,000 Cash paid for
Inventory Purchases 400,000
Wage Expenses 300,000
Interests 50,000
Income tax 80,000
General operating & administrative expenses 250, 000

NET CASH FLOW FROM OPERATIONS: 800,000

INVESTING ACTIVITIES:
Cash receipts from
Collection of principal on loans 200,000
Sales of property and equipment 520,000

Cash paid for

Purchase of property and equipment 700,000
Making loans to other entities 190,000

NET CASH FLOW FROM INVESTING ACTIVITIES: 170,000

FINANCING ACTIVITIES:
Cash receipts from
Issuance of stock
Borrowing 650,000
Cash paid for
Repurchase of stocks 700,000
Payment of loans 200,000
Dividends 60,000

NET CASH FLOW FROM FINANCING ACTIVITIES: 310,000

NET INCREASE IN CASH: PHP 320,000

CASH AT THE END OF THE YEAR: PHP 2,820,000

CAPITAL STATEMENT:
AMOUNT PURPOSES SOURCES PRE PHP- & IN
VALUATION BUSINESS
150,000 Vehicle Scented Secrets 150,000 to 5%
250,000
1,500,000 Ingredients: Scented Secrets, 1,500,000 to 35%
Wax & Pilor Wax 2,000,000
Lavender Manufacture
Inc., Love’s
Lavender shop
700,000 Electricity & Scented Secrets 700,000 to 15%
Water Bill 900,000
800,000 Land Scented Secrets 800,000 to 15%
900,000
1,200,000 Building Scented Secrets 1,200,000 to 30%
1,500,000
The table above show the assets that builds the capital for Scented Secrets
CHAPTER 14

CONCLUSION

Scented Secrets is in the candle-making industry. Our products are made well from high quality
ingredients and trusted suppliers. The candle market is growing, and demand for the product is
increasing every day. The profit margin in this business is also good. It's safe to say that this
product has a bright future. It is assumed that it will be a perfect product to be manufactured in
today's environment, with all the expectations of high profitability and high completion. We
hope that if this business is being supported with the needed financial resources, this business
will thrive both in the short and long run.

Productions and Operations Requirement for Scented secrets are:

• Supplies
• Suppliers
• Permits
• Employees

Management of Scented Secrets consist of the following:

• Company president
 • Support team manager
• Financial backer
• Tech manager

The staffs needed for the business are:

• Deliverers
• Candle maker
• Cashier
• Security guard

FINANCIAL PREDICTIONS

BALANCE SHEET
In calculating our assets and liabilities we receive a total of PHP 7,626,450.00 from the asset and
PHP 7,626,450.00 from the liabilities.

Income Statement
With all the calculations we do to our income statement we received a total of PHP 2,150,000
from our operating expenses subtracted to the taxes PHP 450,000 now we have a total of PHP
2,350,000 net income before the taxes.

Cash Flow
With all the calculations we do to our income statement it is concluded that the cash received by
our business plan at the end of the year is PHP 2,820,000.

Capital Statement
Our total capital is PHP 4,350,000 consisting of the ingredients, electricity, water bill, land and
building.