Established in 2017, Azadi Records are a leading India based Independent

Record Label & Artist Management Agency.

We seek to provide a transparent and fair Label/Artist structure for a new

generation of South Asian creators to release forward-thinking music that
critically engages with (and comments on) the pressing issues of our time.

The Label also works with creative agencies, production houses and brands
directly to sync their existing catalogue, produce new music, create
compelling content including digital & TV advertisements as well as offering
consultancy and music supervision services, specialising in South-Asian
counterculture/subculture.
 10 ARTISTS
9
LANGUAGES
500+ 50M+ 125+
TRACK CATALOGUE VIEWS MUSIC VIDEOS

500K+
SUBSCRIBERS
500M+ STREAMS
500K+
FOLLOWERS
 MEET THE FOUNDERS

UDAY KAPUR MO JOSHI

Uday Kapur is one of India's leading music journalists and the From being a vocalist in a live hip-hop band in the late 90’s, to 20 years
co-founder of Azadi Records, an independent record label. He later working with Grammy winning singer Joss Stone’s label Stone’d
has previously written for VICE India, Sole DXB, Rolling Stone, Records to UK MOBO winning artist Akala’s label “Illa State” - Mo has
BuzzFeed Longform, BorderMovement, NH7.in and more. long been associated with subculture movements and growing indie
labels.
Kapur has been instrumental in highlighting South Asia's
underground music community - both as a journalist and a DJ. In 2014, excited by the potential he saw in India’s burgeoning hip hop
His writings and live shows seek to introduce his audience to scene, Mo permanently moved to India, in 2015 he took over the
the exciting new sounds that are emerging from the region - running of desihiphop.com, the world’s largest platform dedicated to
thereby providing a counter-narrative to the West's hold on the south Asian hip hop, where he grew the community from 1,000 monthly
music industry and a much needed platform for artist releasing visitor, to 250,000 in the space of 18 months.
socio political, forward thinking music,
Mo left DHH and setout to start his own label, co-founding Azadi
Records with Uday Kapur

In 2018, Uday & Mo made it on to GQ’s illustrious 40 Most

Influential Young Indians List in recognition of the
impact they have made on the Indian music industry
“AZADI RECORDS IS A
DISRUPTER, ENABLER
AND CURATOR, ALL
ROLLED IN ONE.
INDIAN HIP-HOP OWES
A LOT TO AZADI.
 OUR ROSTER
We’re enablers for the culturally conscious, the creators of stories,
explorers of new sounds, new visuals and new mediums.
AHMER
Rapper, Producer

Ahmer is a prolific rapper and producer

from Srinagar, Kashmir.

Since a young age, Ahmer has been acutely aware of the

violence that plagues that valley, and his lyrics reflect a
self-critical and self-aware artist that is trying to make
sense of one of the most complex issues of our time. By
diving deep into his and his family’s history in the valley,
Ahmer manages to introduce to people the complexities of
the Kashmiri people and provides a more holistic view of
their society.

Ahmer’s debut album Little Kid Big Dreams, made in

collaboration with Delhi-based producer Sez On The Beat,
shook the South Asian music community to its core with
vivid exploration of everyday Kashmir life and the
ambitions and dreams of its youth. Further, he continued
to express about the state’s oppression through singles
such as ‘ID’ and ‘Tanaza’.
ALI SAFFUDIN
Singer-Songwriter
DIN
A singer-songwriter with the ability to translate the hopes and
FFU
SA
ALI
pain of a generation.

Ali Saffudin is a singer-songwriter from Srinagar, Kashmir.

Known throughout the valley for his magnetic and captivating
voice that serves to amplify the stories of his people and the
cultural heritage of the Kashmiri community, Saffudin is one of
South Asia’s critically important voices.

Saffudin’s ability to deftly maneuver between tender, heart

wrenching ballads and power-packed, folk-punk anthems has
seen him be recognised as one of the most exciting artists to
emerge in the region today.
Blunt
DJ, Producer, Rapper

Rahul 'BLUnt' Dhande, who also goes by the name DJ

Blunt, is a DJ, rapper, music producer and a sound
engineer from Mumbai.

He is an active member of the bass/hip-hop crew

ViceVersa from Mumbai. Having been active as a DJ
since 2010 and raised on likes of legendary artists
such as Lil Wayne, Jay-Z, Young Jeezy, and Dr. Dre,
BLUnt is equally likely to drop a wide array of songs
which get the people grooving in their zone from old
school Hip-Hop to modern day classics.

BL
Un
t
GHZI PUR
DJ, Producer

An expression of rage and anger manifested through

GHZI PUR
sonic experiments with distortion and vivid
soundscapes.

GHZI PUR is the work of a mason collecting strains of

discordance to construct a wall of mangled hope as the
only befitting answer to an escalating madness that
seems to grip us tighter by the day. Stark, laden with
anthemic shout outs, his sound delivers a sinister
groove which stays behind in the listeners head long
after the song is over
 JELO
JELO
Rapper

Hailing from Aizawl, Mizoram, Jelo attempts to flip

the Indian hip-hop scene on its head by diving deep
into his experiences as a kid from one of the most
disconnected regions in the country and as an
immigrant trying to chase the American dream.

Heavily inspired by the sounds of the dirty south, the

22-year old rapper leaves no stone unturned in an
effort to lay every ounce of raw skill on wax
 LAM
LAMBO DRIVE

BO
Producer

DRI
A prolific young producer with a penchant for crafting
minimalistic club-friendly anthems.

VE
Lambo Drive is a 17 year old producer from New Delhi,
Lambo who started producing at the age of 13 has
rather become a aficionado who plays around with lush
synth chords and grooving drums creating a sound that
is visionary and in a league of its own, with landing
placements for the likes of Prabh Deep and Seedhe
Maut, Lambo Drive is on his way to become a name
which changes the landscape of Indian Hip Hop.
PRABH DEEP
Recording Artist, Producer

From the release of his seminal debut album Class-Sikh to his

critically acclaimed crossover album - Tabia, Prabh Deep has
established himself as one of the region's most innovative and
captivating artists.

The Delhi-based multi-faceted artist has evolved into one of the

region's brightest visionaries, making his mark as one of the best
storytellers in the game today. While Class-Sikh was a deeply
autobiographical project, Prabh showcased his ability to craft
intricate and vivid narratives that spoke to larger audiences in
subsequent releases. This can be seen on his K I N G EP l his
appearances on songs with fellow Azadi Records' labelmates,
Ahmer and Tienas and his critically acclaimed, crossover 2021
release - Tabia.
 RAK
Rapper, Producer

A new breed of Tamil artistry that fuses hip-hop,

grime, drill and whatever else he can muster up!

Rak is an anomaly in the gully-rap dominated

Mumbai hip-hop scene. A Tamil rapper with leanings
towards horrorcore rap and minimalistic yet brutal
productions, this Mumbai-bred MC is rapidly
emerging as an artist to watch out for this year.

RAK
REBEL7 REBEL7
Rapper
Over the course of the past few years, Rebel 7 has established himself
as one of the best rapper-producers in the country - commandeering
India’s growing hip-hop industry with a slew of hit singles and
collaborations.

The creative heartbeat of Rebelution, one of India’s premier platforms for

discovering new hip-hop artists, the Delhi-based multi-faceted artist has
found himself at the heart of the national capital’s hip-hop community,
representing collectives such as ‘Gali Hip-Hop’, ‘Spit Dope Inc’ and ‘The
Truth Youth’.
Rebel 7 further established his credentials as one of the country’s best
emerging artists with the release of seminal projects such as Kaale and
singles such as Chal Nikal and Haan Bhai, the latter of which was produced
in collaboration with Fotty Seven.
In 2022, Rebel 7 will drop his long-awaited debut full-length record, titled
Enda Vishesham, on Azadi Records.
SEEDHE MAUT
Rap Duo

The creative force from the Capital that are redefining Indian
youth culture at every turn.

Having mastered the art of delivering razor sharp, combative

rhymes - this Delhi-based duo comprising Encore ABJ and Calm
have used their lyrical dexterity to push forward the boundaries of
Hindi rap. One of the fastest growing Hip-Hop artists in the
country with a loyal, dedicated and an active fanbase. They
present the language in a revolutionary new format that highlights
the emotional power that words can convey.

They sit on the cusp of being youth icons with major releases such
as न Mixtape and Nayaab that have propelled them into the
leaders of the new wave of Indian Hip Hop and Rap.
TIENAS
Rapper, Singer, Producer

Azadi Record’s ‘Wonderboy’ Tienas - The Mumbai-based

artist is a breath of fresh air in the city's hip-hop
community.

Bringing to the forefront a Nujabes-inspired sonic

aesthetic that hasn't been seen before in a region
dominated by 'gully rap’, Tienas' ability to craft complex
narratives together on fluctuating, chaotic beats has seen
him enter multiple critics' list. His debut mixtape titled
‘Unavailable’ earmarked him as one of the best new
artists in the country.
“AZADI RECORDS ARE PIONEERS IN THE URBAN
CULTURE & HIP-HOP SPACE”
 A TIMELINE OF LABEL MILESTONES

Dec 2021 Feb 2022

May 2018 July 2019 July 2020
Label release ‘Nanchaku’ The labels catalogue
Azadi Records holds the The labels catalogue The labels catalogue
by Seedhe Maut is IMI surpasses 350M digital
first independent label surpasses 20M digital surpasses 100M digital
certified Gold, a first for streams worldwide
showcase ever in India streams worldwide streams worldwide
the label

DAY 1 DAY 2 DAY 3 DAY 4

October 2017
January 2019 January 2020 July 2021 Jan 2022
First release out from
Indie Record Label of Prabh Deep graces the The labels catalogue Label artist Prabh Deep is
the label - Prabh Deep’s
The Year 2018 - first Rolling Stone cover of surpasses 250M digital named GQ Musician of
Class-Sikh’ receives critical
Loudest.in the decade (India) streams worldwide the Year.
acclaim

23
AZADI RECORDS
IN THE PRESS

click to read
AZADI RECORDS ON
VICE ASIA
Azadi Records are a new wave in Indian Hip-Hop,
uniting diverse voices from various parts of the
country. With artists such as Prabh Deep,
Seedhe Maut, Ahmer, Tienas, and Swadesi, the
label talks about issues of free speech,
environmental crisis, growing up in India,
identity, politics and Kashmir, amongst other
things, in a host of languages including Hindi,
English, Gujarati, Tamil, Kashmiri, Bengali, and
more. VICE Meets Azadi Records during their
2-year anniversary tour to know how it all
started, the diversity of their roster, and what
this means for the hip-hop scene at large.
500,000,000+
Catalogue Streams To Date
 DISCOGRAPHY

NAYAAB BACK ON PAGE KEEF KARTAB DOSH DEMON TABSUR USTAAD RUKH AZLI

HOSHIYAAR SALAAM N MIXTAPE JET LAG SALADIN NANCHAKU BRIAN O CONNER SAR UTHA HARDCORE SUPERBLUNT
PAIIYAN

DUM PISHAACH DO GUNA WELCOME TO THE TYAAG BEME HAIDAR SRINAGAR ANTHEM LA LLORANA ID ANTI FREESTYLE
WESTSUDE

ATEET REHAM KARAIN NO ENEMA TANAZA FAVOURITE RAPPER KAALAI DAZAAN

DAL SESSIONS CZAWUL SHOLAY

CLICK HERE FOR MORE

 DISCOGRAPHY

KAL (FUTURE) CLASS-SIKH CLASS-SIKH MAUT VOL. II BIRDS 18TH DEC VEKHI JA SHAKTIMAAN KRANTI BAYAAN THE WARLI REVOLT

K.O. SSSO INDIA X AZR - EP1 MAYA KHULLE NAAGDE KALA MAMA MIA NAMASTUTE TABIA O LITTLE KID BIG DREAMS

For
K.I.N.G SAANS LE ALAMGAAR 101 INQULAB TOFA TRIANGLES FLY SCALP DEM
sale?

GHAZI CHETAVNI MMM YAAD PANDEMIC BALL MAHAMAARI CHITTA SEASON PASS ZOR

CLICK HERE FOR MORE

VISUALS/ MUSIC VIDEOS

TEEN DOST NANCHAKU WAQAF NAMASTUTE KARTAB

ELAAN QAFIR ALAMGAAR KING OH MY LORD

PAAPI WELCOME TO
DAZAAN SHAKTIMAAN MAINA
THE WESTSIDE

CLICK HERE FOR MORE

VISUALS/ MUSIC VIDEOS

CLASSIKH MAUT VOL. 2 DEC 18th K.O. GUESS I GOTTA REHAM KARAIN

KRANTI SUNO WARLI REVOLT TANAZA

PNP

SAUCE KYU CHITTA GOL GOL FUBU

CLICK HERE FOR MORE

 “Azadi Records is what
Indian Hip-Hop needs right now”
BRANDED CONTENT
An overview of our collaborations with brands so far
Tata Cliq x Prabh Deep YouTube Foundry x Seedhe Tienas x Copter 7
Maut
A fashion-film and music video featuring Tienas was seen on a Mumbai billboard and
Prabh Deep exploring the intersection of online mediums of MS Dhoni-endorsed beer
Seedhe Maut were amongst the 27 artists
music and fashion, fusing his razor-sharp brand Copter 7’s #GoOneMoreRound
representing 14 countries in the 2021 class of campaign which recognised the journeys of
lyrics and evolving personal style for Tata
Foundry - YouTube's global artist development changemakers and influencers.
Cliq’s ‘The Luxe Life’.
programme which offers dedicated partner
support from YouTube and seed funding to
artists and their content.
Asus x Seedhe Maut Apple Music x Dolby Atmos x Amazon Prime x Prabh Deep
Prabh Deep
Seedhe Maut collaborated with serial gamer Prabh Deep wrote and rapped an OST for
Prabh Deep endorsed Apple Music’s latest
8bit Mamba to endorse Asus’s latest product Amazon Prime’s crime thriller original series ‘
addition of the Spatial Audio feature supported
- ROG Flow X13. The campaigns saw the rap Paatal Lok’.
by the Dolby Atmos.
duo compose music on the laptop and also
live-stream a game with Bbit Mamba.
Red Bull India x Seedhe Maut Puma x Prabh Deep IPL 2021, DisneyPlus Hotstar VIP
Seedhe Maut is currently fronting the brand’s Prabh Deep rapped for and starred in Puma’s We were commissioned for the soundtrack of
exclusive Hip-Hop property ‘Spotlight’ on MX #SuedeGully campaign with Divine, Neeti DisneyPlus Hotstar VIP’s #ndiaKiVibeAlagHai
Player this year. Additionally, the duo Mohan and Khaasi Bloodz. In addition to the campaign for IPL2021. This soundtrack saw 10
composed the exclusive anthem ‘Sar Utha’ the music video, Prabh also endorsed Puma different regional rappers from India rap for each of
targeted for the IP’s campaign. In the past, apparel. the teams.
Red Bull has partnered with the duo for live
events, tours and content.
Ola Cabs x Prabh Deep Boat Nirvana (IPL) x Tienas x Simba x Prabh Deep
Ghzi Pur
Prabh Deep composed and featured in an Beer brand Simba collaborated with Prabh
original soundtrack and music video for Ola’s Deep for a 6 month-partnership across music
Featuring the talents of Tienas and Ghzi Pur,
nation-wide campaign ‘Peeke Mat Chala’ video integration, live tour, Merchandise
the highly viewed ad saw us create a fresh
campaign. Collab and flanker content.
sound and track for the audio accessories
brand boat for their IPL campaign featuring
Indian T20 stars.
Book My Show x Prabh Deep Budweiser x Seedhe Maut x Star Sports xxZake
Kingfisher (IPL)
Swadesi
Prabh Deep wrote the lyrics, produced the
Foreign Beggars A promotional
Kingfisher’smural piece by
nationwide Zake commissioned
campaign ‘My City
music and starred in a nationwide campaign by Star
Rap’Sports forSwadesi’s
featured IPL coverage on TV. and
MC Mawali
The Hip-Hop duo performed at Budweiser’s
for Book My Show which traces the Maharya who wrote, produced and starred in
flagship event BudX’s Hyderabad edition.
company’s two-decade long journey, mapping 2 full-fledged ads in Marathi and Bengali that
Furthermore, Budweiser initiated and funded
its evolution from an online ticketing giant to captured Mumbai’s and Kolkata’s essence.
Seedhe Maut’s collaboration with UK Hip-Hop
full stack management of entertainment
group on the their track ‘No Enema’.
experiences.
Nike x Siri Resso x Prabh Deep Audible x Tienas

Siri was a part of Nike India’s ‘Make The Produced his original single ‘Chitta’ Tienas rapped the title track for the Audble
World Listen’ campaign and performed at the exclusively for ByteDance’s streaming app original series ‘Mafia Queens of Mumbai’ narrated
brand’s International Women’s day event in Resso. by Radhika Apte, Rajkummar Rao, Kalki
Jio Garden, BKC in 2019. Koechlin
Rolling Stone India x United Azadi Records x Adidas & DC Audible x Azadi Records
Shoes
Colors of Benetton x Prabh Deep ‘Gully Se Gully Tak’ produced entirely by
Sports apparel brands DC Shoes and Adidas Azadi Records - a 20 part series of unfiltered
Prabh Deep’s first Rolling Stone cover featuring officially partnered with Azadi Records on their conversations with artists that have created
exclusive apparel by fashion brand United Colors of 2nd Anniversary Tour. This 4-city tour saw the and nurtured one of India’s first truly
Benetton. roster repping both the brands on stage for all
independent music movements.
their performances.

Read the feature here.

UpGrad x Swadesi Jockey x Kanchan Daniel Uniqlo x Prabh Deep
Swadesi rapped an exlcuisve anthem for the Exclusive anthem consulted and created for
Jockey titled ‘There’s Only One’ featuring Prabh Deep was the brand ambassador for
higher-education platform UpGrad.
Mumbai blues band Kanchan Daniel & The the Clothing brand Uniqlo’s
Beards. #TogtherinLifeWear campaign.
Saavn Artist Originals x Prabh Comedy Central x Tienas Tasty Treats x Sez, Kaam
Deep & Tienas Bhari, Rak
A TV-only promo created by Tienas for
promoting the US Sitcom Big Bang Theory on
JioSaavn’s in-house original music label ‘Artist
Comedy Central India. TVC commissioned by Azadi Records,
Originals’ exclusively launched Prabh Deep’s
hitmaker ‘Sauce’ featuring Sez on the Beat and Lit produced by Sez on the Beat featuring rap
Happu. They further invested in Tienas’s second verses by Kaam Bhari and Rak.
EP ‘For Sale?’ along with a music video for ‘Oh My
Lord’ starring Aishwarya Mohanraj.
CLIENTELE
THANK YOU MO JOSHI Gargi Sharma

EMAIL : [email protected] EMAIL : [email protected]

PHONE : +91 (0) 98720 79999 PHONE : +91 (0) 99209 81580