Chapter I

Executive Summary

A. Business Name

Friska Kropek is the name used by the business. Friska - a

Swedish word for healthy. A small business that is the first of

its land in Roxas to serve crispy and healthy that is essentially

made of domestically grown products that are chemical and

preservative-free.

B. Business Location

Friska Kropek will be located in the HC Commercial Building

at Bagumbayan, Roxas, Oriental Mindoro the mini food business

will secure two near-lease of the vacant area. The lease contract

has an option of renewal for two years depending on the financial

strength of the mini food business.

C. Vision

To be a vehicle of consciousness in the market and to serve

happiness through delicious healthy snack which inspires,

promotes and supports well-being for all its customers and

community.

D. Mission

To delight and nourish our customers by providing great-

tasting, nutritious food, and solutions for conscious and

healthy living along with quality service at all times.

Business Goals

 Aims to capitalize on the growing demand for organic and

healthy food

 To reinvent our mini food business continuously through

technology and innovation

 To expand the business to other locations

Business Objectives

 To be a leading integrated leading mini food business

locally by delivering consistent quality products and

excellent customer-focused service

 To sell products in a fast, friendly environment that

appeals to the pride-conscious health-minded consumer.

 To offer customers quick and healthy snacks in a casual

environment
 CHAPTER II

GENERAL COMPANY DESCRIPTION

Friska Kropek is a kind of mini food business wherein it

was established through the cooperation and partnership of its

six owners namely Haries Ureta, Angel Rose Gacute, Daniella De

Castro, Baby Jane Pampo, Wenielyn Fernandez, and Allen Reiben

Adap. The said owners shall give their counterparts may it be

financial or industrial capital. The partnership is built to be

able to revolutionize the mini food business in the eyes of the

community and provide high-quality products that will meet the

demands and desires of the consumers.

The idea of Friska Kropek is to provide a great place to

come and eat, enjoy a healthy snack and leave happy with the

intent of coming back when hunger strikes again. With a tagline

of “Feel it, eat it, grab it”.

 CHAPTER III

PRODUCTS AND SERVICES

We are offering a Kropek product with the fusion of

different flavors, flavors that make it healthier for the sake

of everyone. Not just a common Kropek but has great benefits and

the crispiness it has.

The following are the list of products with different

flavors offered:

Malunggay Kropek

Carrot Kropek
Garlic Kropek

Onion Kropek
 CHAPTER IV

MARKETING PLAN

A Marketing Plan is a business document outlining your

marketing strategy and tactics. It’s often focused on a specific

period and covers a variety of marketing-related details, such

as costs, goals, and action steps.

The purpose of the Marketing Plan is to clearly show what

steps or actions will be taken to achieve the plan goals.

20%

40% Teens
Children
Adults

40%

Figure 1: Target Market

The main target of our mini food business is teens,

children, and adults. As we can see on the pie graph, teens and

children have both bigger amount of percentages because they are

the people who usually love to eat food such as crackers

especially if it is unique to their taste. We offer the same

wants of the teens and the children that both of them can afford

and will satisfy their taste. We will focus on budget-friendly

food since most of our customers are children and teens.

Means of Advertising and Promotion:

 Facebook

 Posters

 Instagram

 Tarpaulin

 Radio

 Website
 CHAPTER V

OPERATING PLAN

An Operational Plan is a process of planning strategic

goals and objectives to tactical goals and objectives. It

describes milestones, conditions for success and explains how,

or what portion of, a strategic plan will be put into operation

during a given operational period.

Friska Kropek is located in the HC Commercial Building at

Bagumbayan, Roxas, Oriental Mindoro, and below is the production

process.

Figure 2: Operational Flow Chart

DYRING

MIXING FRYING

MISE EN
PLACE PACKING
Product: Kropek

Ingredients

 1 kg of flour
1
 baking powder
4

 2 tsp of pepper

 2 tsp of salt
1
 tsp of yeast
2

 3 cups of water

 Flavor (pulverized malunggay leaves, chopped into small

pieces of carrots or onions or garlic)

Procedure:

1. Prepare all the ingredients and materials needed.

2. Pour your flour, pepper, baking powder, salt, yeast, cups

of water, and the desired flavor into a medium-sized bowl.

3. Mix all the ingredients until it becomes uniform.

4. Put some oil in the molder and put the mixture.

5. Prepare and boil water for steaming.

6. Once it boils, put the molder in the steamer and let it

steam.

7. After five minutes, remove the molder from the steamer and

put the steamed mixture on another plate and let it cool

down.

8. Let it dry under the sun.

9. After that cut it into small pieces and dry it again for

few days to make it crispier.

10. Then it is now ready to fry.

11. Pack. Put the label. Seal. Serve.

 CHAPTER VI

MANAGEMENT AND ORGANIZATION

Figure 3: Organizational Chart Structure

GENERAL MANAGER

MARKETING
FINANCIAL MANAGER
MANAGER

CASHIER SALES MANAGER

Table 1: Positions and Responsibility

POSITION TASK AND RESPONSIBILITIES

1. The one who sets policies,

operations, creates and

maintain budgets, and

coordinates with local

management in the company

to evaluate employees,

company performance and

Haries V. Ureta
efficiencies.
(General Manager)
2. Responsible for

interviewing, hiring,

training, and disciplining

lower-level managers and

employees, as well as

coaching and mentoring

lower-level managers.

1. Reviewing financial

reports, monitoring

accounts, and preparing

Angel Rose P. Gacute
activity reports and
(Financial Manager)
financial forecasts.

2. Investigate ways to

improve profitability, and

 analyze markets for

business opportunities.

1. Manages the marketing

strategy, advertising,

promoting and sales of a

hospitality property’s
Daniella Erika L. De Castro
products.
(Marketing Manager)
2. Has the responsibility for

deciding where the company

should sell and what its

prices should be.

1. Receive payments by cash,

check, credit cards,

vouchers, or automatic

debits.

2. Issue receipts, refunds,

Wenielyn Fernandez
credits or change due to
(Cashier)
customers.

3. Count money in cash

drawers at the beginning

of shifts to ensure that

the amounts are correct

 and that there is adequate

change.

1. Works with customers to

Baby Jane Pampo find out what they want,

Allen Reiben A. Adap create solutions and

(Salespersons) ensure smooth sales

process.
 CHAPTER VII

FINANCIAL PLAN

CAPITALIZATION

The business will fund the initial capitalization amounting

to Php. 600.00 which is provided by the owners through their

equal share. The shares are as follows:

Table 2: Initial Capital

Amount of
Name of Owners Source of Fund
Initial Capital

Ureta, Haries V. 100 Personal Savings

Gacute, Angel Rose P. 100 Personal Savings

Pampo, Baby Jane 100 Personal Savings

De Castro, Daniella 100 Personal Savings

Erika L.

Fernandez, Wenielyn 100 Personal Savings

Adap, Allen Reiben A. 100 Personal Savings

Total 600
Table 3: Operational Equipment

ITEMS PRICE

Steamer _

Stainless Plates _

Spoons _

Bowls _

Knife _

Paint brush _

Cutting board _

Stove _

Winnowing basket _

16
Plastics
25

Total 41.00
Table 4: Raw Materials

Items Total Purchase

6 kg.Flour 210

Baking powder 87

Yeast 15

Oil 195

Vinegar 35

Margarine 40

Carrots 16

Malunggay _

Onions 20

Garlic 16

Pepper 10

Salt 20

Total 664.00
Table 5: Production Chart

ITEMS PRICE QUANTITY TOTAL AMOUNT OF EXPENSES INCOME

ACQUISITION

Malunggay 10.00 32 320.00

Kropek

Carrot 10.00 24 240.00 705.00 950.00

Kropek (705.00)

Garlic 10.00 18 180.00

Kropek

Onion 10.00 21 210.00

Kropek

Total 950.00 705.00 245.00

TYPE EXPENSES

Operational 41.00

Equipment

Raw Materials 664.00

Total 705.00

Net Income 950.00

Total Expenses (705.00)

Profit 245.00
 Chapter VIII

Forecasting

Sales and Expenses Report

35,000

30,000

25,000

20,000

15,000

10,000

5,000

Sales Expenses

Figure 4: Monthly Production and Income

The business estimated an average sales of P10,000 on its

first month of operation. Assuming the growth rate of 20% on its

sales will remain constant in the future after the first month.

The business uses the same rate for the next month (May) and for

its following months (June – March). As we can see in the graph,

the month of April has P5,000 expenses and P20,000 of sales.

Expenses increase its amount of P1000 in every following month

as assume by the business while its sales increases with the

growth rate as mentioned above.

 CHAPTER IX

APPENDICES

Appendix A: Logo
Appendix B: Floor Plan
 CHAPTER X

BIBLIOGRAPHY

CURRICULUM VITAE

PERSONAL DATA

Name: Haries V. Ureta

Date of Birth: June 2, 2003

Place of Birth: Victoria, Roxas, Oriental Mindoro

Religion: Foursquare

Civil Status: Single

Citizenship: Filipino

Gender: Male

Parents: Arturo G. Ureta

Luzviminda V. Ureta

Address: Victoria, Roxas, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: Victoria Elementary School

Victoria, Roxas, Oriental Mindoro

Junior High: Marcelo I. Cabrera Vocational High School

San Aquilino, Roxas, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro

 CURRICULUM VITAE

PERSONAL DATA

Name: Angel Rose P. Gacute

Date of Birth: August 25, 2002

Place of Birth: Manaul, Mansalay, Oriental Mindoro

Religion: Foursquare

Civil Status: Single

Citizenship: Filipino

Gender: Female

Parents: Ferdinand Gacute

Rizalee Gacute

Address: Manaul, Mansalay, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: Manaul Elementary School

Manaul, Mansalay, Oriental Mindoro

Junior High: Manaul National High School

Manaul, Mansalay, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro

 CURRICULUM VITAE

PERSONAL DATA

Name: Daniella Erika L. De Castro

Date of Birth: February 5, 2003

Place of Birth: Paclasan, Roxas, Oriental Mindoro

Religion: Roman Catholic

Civil Status: Single

Citizenship: Filipino

Gender: Female

Parents: Eric B. De Castro

Fernanda L. De Castro

Address: Paclasan, Roxas, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: Paclasan Elementary School

Paclasan, Roxas, Oriental Mindoro

Junior High: Santo Nino School of Roxas

Paclasan, Roxas, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro

 CURRICULUM VITAE

PERSONAL DATA

Name: Wenielyn C. Fernandez

Date of Birth: November 22, 2002

Place of Birth: Nueva Ecija

Religion: Born Again

Civil Status: Single

Citizenship: Filipino

Gender: Female

Parents: Willie Fernandez

Ma. Jeramy Fernandez

Address: Victoria, Roxas, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: Estipona Pora Elementary School

Pura, Tarlac

Junior High: Marcelo I. Cabrera Vocational High School

San Aquilino, Roxas, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro

 CURRICULUM VITAE

PERSONAL DATA

Name: Baby Jane Pampo

Date of Birth: July 5, 2002

Place of Birth: San Aquilino, Roxas,

Oriental Mindoro

Religion: Adventist

Civil Status: Single

Citizenship: Filipino

Gender: Female

Parents: Joswa Pampo

Anilyn Pampo

Address: San Aquilino, Roxas, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: San Aquilino Elementary School

San Aquilino, Roxas, Oriental Mindoro

Junior High: Marcelo I. Cabrera Vocational High School

San Aquilino, Roxas, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro

 CURRICULUM VITAE

PERSONAL DATA

Name: Allen Reiben A. Adap

Date of Birth: May 30, 2003

Place of Birth: Paclasan, Roxas, Oriental Mindoro

Religion: Roman Catholic

Civil Status: Single

Citizenship: Filipino

Gender: Male

Parents: Randy Adap

Anna Adap

Address: Paclasan, Roxas, Oriental Mindoro

EDUCATIONAL ATTAINMENT

Elementary: Paclasan Elementary School

Paclasan, Roxas, Oriental Mindoro

Junior High: Santo Nino School of Roxas

Paclasan, Roxas, Oriental Mindoro

Senior High: Clarendon College

Odiong, Roxas, Oriental Mindoro