INSTITUTE OF COMPUTER SCIENCE & TECHNOLOGY

SUMMER TRAINING REPORT

ON
Competitive Analysis of Amul Fresh Products with other Market Players in

VARANASI

Submitted By: Guided By:

Vaibhav Sngh Dr. Atul Pandey

MBA 3rd Sem HOD of MBA

 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly

contributed in the development of this work and who influenced my thinking,
behavior, and acts during the course of study.

I am thankful to Dr. Atul pandey and Mr. Rohit Upadhyay for his support,
cooperation, and motivation provided to me throughout my project for constant
inspiration, presence and blessings.

I also extend my sincere appreciation to GCMMF members who provided his

valuable suggestions and precious time in accomplishing my project report.

Lastly, I would like to thank the almighty and my parents for their moral support and
my friends with whom I shared my day-to-day experience and received lots of
suggestions that improved my quality of work.
 Content
Section A
1.Industry overview 1-28
Brief profile
Major companies
Size of the industry
Product and services
Major players
Market share
Company overview
Mission statement
Objective
Type of product
Policy of the company
2.Experiential learning 28-33
Describe the department you worked in
Job description
Experienced gained
Your thoughts
Your suggestions

SECTION B
1.Introduction 34-40
What is the project
Outline of the project
Scope of the project
2.Literature overview 41-44
3.Research methodology 44-62
Objective of the project
Type of research
Data type
Sampling unit
Sample size
Sampling methods
Data collection tool
Data analysis techniques to be used
4.Data analysis result and interpretation 62-72
Data presentation
Data analysis result
Interpretation of result
5.Conclusion 73-74
Conclusion from the work
limitation
6.Recommendations 75-80
Appendix 81-82
Bibiliography 83
 DECLARATION

I Vaibhav Singh student of SHEPA collage varanasi hereby declared that this
internship project report entitled "Competitive Analysis of Amul Fresh Products
with other Market Players in Varanasi at AMUL Sigra, Varanasi, is abenefited
record of work done by me during the course of summer internship projectwork of
MBA program and all contents and facts are prepared and presented by me without
any bias.

I also declare that it has not previously formed the basis for the award to me forany
degree/diploma associate ship, fellowship or other similar title of any
Institute/Society,
 SECTION A
1. INTRODUCTION

Anand Milk Union Limited (AMUL) is an Indian dairy state government

cooperative society, based in Anand, Gujarat. Formed in 1946, it is a cooperative
brand managed by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF),
which today is controlled jointly by 3.6 million milk producers in Gujarat and the
apex body of 13 district milk unions, spread across 13,500+ villages of Gujarat.
Amul spurred India'sWhite Revolution, which made the country the world's largest
producer of milk and milk products.
Tribhuvandas Kishibhai Patel under the guidance of Sardar Vallabhbhai Patel
became the founding chairman of the organization and led it until his retirement in
the 70s. He hired Verghese Kurien in 1949 and convinced him to stay and help
with the mission. Under the chairmanship of Tribhuvandas, Kurien was initially the
general manager and helped guide the technical and marketing efforts of Amul.
Kurien was thechairman of Amul briefly after Tribhuvandas Kishibhai Patel died in
1994. Kurien, founder-chairman of the GCMMF for more than 30 years (1973–
2006), is credited with the success of Amul's marketing.
INDUSTRY OVERVIEW:
In many respects the dairy industry occupies a special position among the other
sectors of agriculture. Milk production is highly labour-intensive and provides a lot
of employment. The world dairy industry is the sector with the highest degree of
protection due to the economicallyvulnerable position of small milk producers. . The
large dependence of milk producers on the dairy processing industry has resulted in a
strong position held by the co-operatives in milk marketing and in the processing
industry.
The whirlwind of changes, which is passing through the world, is also exercising
a growinginfluence on the dairy industry. The number of milk producers is
falling rapidly, the dairyprocessing industry.
COMPANY PROFILE:
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
The word Amul is derived from the Sanskrit word Amulya, meaning rare, valuable
.The co-operative was initially referred to as Anand Milk Federation Union Limited
hence the name AMUL .Formed in1946, it is a brand managed by a cooperative
body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which
today is jointly owned by 3 million milk producers in Gujarat.

Amul spurred India 's White Revolution, which made the country the world 's largest
producer ofmilk and milk products. In the process Amul became the largest food
brand in India and has ventured into markets overseas. Dr Verghese Kurien, founder-
chairman of the GCMMF for more than 30 years (1973–2006), is credited with the
success of Amul.

Amul cooperative was registered on 19 December 1946, as a response to the

exploitation of marginal milk producers by traders and agents in small cities. The
pricesof milk were arbitrarily determined at the time. The government had given
Polson an effective monopoly in milk collection from Kaira and its subsequent
supply
to Mumbai.

Angered by the unfair trade practices, the farmers of Kaira approached Sardar
Vallabhbhai Patel under the leadership of local farmer leader Tribhuvandas K. Patel.
Headvised them to form a cooperative (Kaira District Co-operative Milk Producers'
Union) and supply milk directly to the Bombay Milk Scheme instead of Polson (who
did the same but gave them low prices). He sent Morarji Desai to organize the
farmers. In 1946, the milk farmers of the area went on a strike which led to the
setting up of a cooperative to collect and process milk. Milk collection was
decentralized, as most producers were marginal farmers who could deliver, at most,
1–2 liters of milk per day. Cooperatives were formed for each village, too.[14] By
June 1948, the KDCMPUL had started pasteurizing milk for the Bombay Milk
Scheme. Then Prime Minister Lal Bahadur Shastri visited Anand to inaugurate
Amul's cattle feed factory. On 31 October 1964, and organization in the village and
spoke to farmers about their cooperative after returning to Delhi, he set in motion the
creation of an organization, the National Dairy Development Board (NDDB), to
replicate the Kaira cooperative in other parts of India. Under the leadership of
Tribhuvandas Patel, in 1973, Amul celebrated its 25th Anniversary with Morarji
Desai, Maniben Patel, and Verghese Kurien.
Under the leadership of Tribhuvandas Patel, the cooperative was further
developedthrough the efforts of Verghese Kurien and H. M. Dalaya. Dalaya's
innovation of making skim milk powder from buffalo milk was a technological
breakthrough that revolutionized India's organized dairy industry.
With Kurien's help, the process was expanded on a commercial scale which led to
thefirst modern dairy cooperative at Anand. This cooperative would go on to
compete against established players in the market.

The success of the trio T. K. Patel, Kurien, and Dalaya's at the cooperative's dairy
soonspread to Anand's neighborhood in Gujarat. Within a short span, five unions in
other districts – Mehsana, Banaskantha,, Baroda, Sabarkantha, and Surat – were
set up, following the approach sometimes described as the Anand pattern.
In 1970, it spearheaded the "White Revolution" of India. To combine forces and
expandthe market while saving on advertising and avoiding competing against each
other,
the Gujarat Co-operative Milk Marketing Federation Ltd., an apex marketing body of
these district cooperatives, was set up in 1973. The Kaira Union, which had the brand
name Amul with it since 1955, transferred it to GCMMF. Technological
developmentsat Amul have subsequently spread to other parts of India.
In 1999, it was awarded the "Best of all" Rajiv Gandhi National Quality Award.
The GCMMF is the largest food products marketing organization in India. It is the
apex organization of the dairy cooperatives of Gujarat. It is the exclusive marketing
organization for products under the brand name Amul and Sagar. Over the last five
anda half decades, dairy cooperatives in Gujarat have created an economic network
that links more than 3.1 million (3.1 million) village milk products with crores of
consumers in India. In 2007, Gujarat Cooperative Milk Marketing Federation Ltd
crossed US$1 billion in its sales turnover and entered the elite club of food
companies having this distinction from India. In one more major achievement, the
dairy cooperatives of Gujarat under the GCMMF fold crossed milk procurement of
10 million kgs. per day mark on 27 December 2007, which is the highest ever milk
procurement achieved by any dairy network in India, be it private or cooperative.
The entire quantity of milk received was accepted without any milk holidays and
was processed successfully into milk and other milk products.
On 30 September 2018, Prime Minister Narendra Modi inaugurated Amul's
chocolateplant in Mogar, Anand near their headquarters. The new plant has been
built with an increased capacity of 1,000 tonnes per month against the earlier 250
tonnes a monthcapacity. GCMMF has invested around ₹3 billion in this project. It
is a fully automatedproduction factory with minimal human intervention.
Over the years, Amul has been witnessing growth in this portfolio, with the
segment growing at 53%. Long-life UHT products for urban populations, like Amul
Taaza, which are packed in Tetra Pak cartons undergo ultra-heat treatment to
remove all harmful micro-organisms while retaining the nutrition in the milk. Amul
sells around 400,000– 500,000 liters of UHT milk and other value-added products
per day and forecasts this demand to continue growing at 25%. The UHT products
have enabled Amul to positionitself as the market leader in packaged milk segment
without the need of maintaining cold supply chains.

In 1966, Amul hired Sylvester daCunha, the managing director of an advertising

agencyas to design an ad campaign for Amul Butter. DaCunha designed a campaign
as a series of hoardings with topical ads, relating to day-to-day issues. It was popular
and earned a Guinness World Record for the longest-running ad campaign in the
world. In the 1980s, cartoon artist Kumar Morey and scriptwriter Bharat Dabholkar
had been involved in sketching the Amul ads; the latter rejected the trend of using
celebrities in advertisement campaigns. Dabholkar credited chairman Verghese
Kurien with creating a free atmosphere that fostered the development of the ads.
Despite encountering political pressure on several occasions, DaCunha's agency has
made it a policy of not backing down. Some of the more controversial Amul ads
includeone commenting on the Naxalite uprising in West Bengal, on the Indian
Airlines employees' strike, and one depicting the Amul girl wearing a Gandhi cap.
In 2013, Amul tweeted a picture featuring the Amul butter girl, implying that
"freedom ofchoice" died in 2013, in opposition to the Supreme Court of India
overruling the judgment of the Delhi High Court and criminalizing homosexuality
again.
On 17 October 2016, Amul butter girl celebrated 50 years since she first appeared
in the topical ad, titled "Thoroughbread". The ad showed a jockey holding a slice of
breadduring the horse race season in 1966. The impish Amul girl had appeared for
the first time even before that, with Eustace Fernandez showing her offering
bedtime prayers with a wink and a lick of lips, saying "Give us this day our daily
bread: with Amul butter".
Their Ad on Aagey Badhta Hai India had an excellent response from the audience.
Itspoke about how their Milk is seen as a household product with a catchy tune
associated with it. It has over 39 lakh (~4 million) views on YouTube.
In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix
with butter after his academy award win for his role in the 2019 film, Joker. Since
Phoenixis a vegan, Amul faced criticism from vegans in India and PETA for the poor
knowledgeof his vegan activism and life.
Amul posted a picture of its mascot Butter Girl celebrating with PV Sindhu for
winningthe bronze medal in the Tokyo Olympics in August 2021
MAJOR COMPANIES

Anand Milk Union Limited (AMUL) is an Indian dairy state government cooperative
society, based in Anand, Gujarat. Formed in 1946, it is a cooperative brand managed
by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which today is
controlled jointly by 3.6 million milk producers in Gujarat and the apex body of 13
district milk unions, spread across 13,500+ villages of Gujarat. Amul spurred India's
White Revolution, which made the country the world's largest producer of milk and
milk products.

Parag Milk Foods

Parag Milk Foods is an Indian company that manufactures, markets and

sells milk and milk products. The company is India's second largest
producer
of cheese under its brand Go and the country's largest producer of cow ghee under
its brand Govardhan. In 2015, the company began producing whey protein powder
and since then has launched branded protein powder products as well. As of 2017,
the company's daily procurement of milk was 1.2 million litres.

History
Parag Milk Foods started as a dairy in Manchar with a 20,000 litre capacity in 1992.
It concentrated on a niche segment, producing skimmed milk powder and by 2004
became India's largest exporter of the skimmed milk powder. However, the
company faced a challenge when the Government of India banned export of milk
powder on account of local milk shortage. Thereafter the company began investing
in cheese production in 2008. The company invested in a new facility to produce
1200 tonnes ofcheese monthly at a time when the country only produced 600 tonnes
of cheese a month. Consequently, there was a huge increase in cheese consumption
in India with the expansion of quick-service restaurants in the country.
In 2008, Motilal Oswal and IDFC Alternative Fund came in as investors in the
company.As of 2013, Cheese, Ghee and Yogurt contributed 75% of the company's
annual revenue. The company has a second dairy in Palamaner, Andhra Pradesh.
In 2016, the company turned public with an initial public offering listing on
NationalStock Exchange and Bombay Stock Exchange.

Brands
The company's brands include Gowardhan, Go, Pride of Cows and Topp Up. The
company launched the Go brand in 2009, Pride of Cows in 2012 and Topp Up in
2013. The company sells milk, ghee, dahi and paneer under the Govardhan brand and
cheese, milk, chaas, lassi, yoghurt under Go brand. The company is India's second-
largest producer of cheese under its brand Go and the country's largest producer of
cowghee under its brand Govardhan.
The company supplies milk directly from farms to customers homes under the
brand Pride of Cows. The milk is produced at Bhagyalaxmi Dairy in Manchar,
andprocured from 3,800 Holstein Freisan cows. The milk is supplied to
households
in Mumbai, Pune, Surat and is airlifted to customers in New Delhi daily. The
company uses an invitation-only mobile application subscription-based distribution
model for this brand. In June 2019, Pride of Cows claimed to become the first Indian
brand to sellfresh milk in Singapore. The company airlifts the milk from Pune to
Singapore daily and uses a home delivery model to reach the product to the end
consumer.
In 2015, the company began producing whey protein powder. In 2019, the Parag
MilkFoods introduced whey protein produced from cow milk and branded it under
the names Go Protein Power and Avvatar. Parag Milk Foods' Avvatar whey protein
brandis the first 100% vegetarian whey protein made in India. The company also
sells milkbased energy drinks under the brand Topp Up.

Acquisitions[edit]
In 2018, Parag Milk Foods acquired Danone's facility in Sonipat, Haryana after
Danone decided to shut its dairy operations in India. Parag Milk Foods paid a
considerationof ₹30 crore (US$3.8 million) to Danone for the facility which it now
uses to service the North India market. The facility has a milk processing capacity of
75,000 litres aday along with 15 tonnes of yogurt.

Mother Dairy

Mother Dairy is a wholly owned subsidiary of the National Dairy Development

Board which is a statutory body under the ownership of Ministry of Fisheries,
Animal Husbandry and Dairying of the Government of India that manufactures,
markets and sells milk, dairy products, edible oil and fruits & vegetables. Mother
Dairy was foundedin 1974, as a subsidiary of the National Dairy Development Board
(NDDB).

History
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the
National Dairy Development Board (NDDB), under 'Operation Flood'. It was an
initiative under Operation Flood, a dairy development program aimed at making
India a milk sufficient nation. Mother Dairy sources a significant part of its
requirement of liquid milkfrom dairy cooperatives and village level farmer centric
organizations.
The company originally focused on Delhi and other parts of the National Capital
Region (NCR), and has 1500 milk booths and 300 safal outlets in the market. It later
expanded to other regions in India. It currently sells milk, milk products, under
Mother Dairy brand and fresh fruits and vegetables through 400 Safal outlets and
frozen vegetables, pulses and honey under "Safal" brand and manufactures and
marketsedible oils under the "Dhara" brand.

Brands and subsidiaries

The company sells milk products under the "Mother Dairy" brand, and is a leading
milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this
region.[4] It isalso currently the only dairy company to offer other products in
diverse fields like fruits, vegetables, edible oils, milk and dairy products and
packaged sweets in addition to milk.
Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of
fruitand vegetable stores in the NCR, and also has a significant presence in
Bengaluru.
Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic
fruit pulp and concentrates annually. It supplies to food processing companies such
as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40
countriesviz., USA, Europe, Russia, Middle East, Asia and Africa and exports
Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp &
Concentrate, Frozen Fruits & Vegetables, etc. It also added some limited sweets in
its portfolio and had been expanding it gradually.
Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for
kids,are the three variants launched by Mother Dairy as its breakfast basket in July
2020.

Gyan Dairy

Gyan, (also known as Gyan Dairy), is an Indian dairy products company,

headquarteredin Lucknow Uttar Pradesh, India and is known for the processing and
distribution of dairy products produced in regionally located facilities. Gyan Dairy
manufactures,markets and sells a full line of dairy products such as Milk, Lassi,
Curd, Butter, and Ghee. Its tagline "always fresh, always pure" was unveiled in 2017,
along with thecompany's theme song 'Shuddh aur taaza, Gyan ka waada'.
Gyan Dairy is a privately held subsidiary of C.P. Milk and Food Products and
was founded by Chandra Prakash Agarwal in 2007. Since its inception, Gyan
Dairy has been led by brothers and joint managing directors, Jai Agarwal and
Anuj Agarwal.[1]
History[edit]

In 2005, Mr CP Agarwal, who was leading Shriram Tobacco Company acquired a

small press unit along with its brand name "Gyan". This small dairy unit was
refurbished to create Gyan Dairy. A subsidiary of C.P. Milk and Food Products,
Gyan Dairy was founded in 2007 after a cooperative system of dairy farming was set
up by the companyin the villages of Eastern Uttar Pradesh. Since its inception, Gyan
Dairy which is headquartered in Lucknow, is jointly managed by C.P. Agarwal's
grandsons Jai and Anuj Agarwal.[2]
 Products[edit]
Gyan Dairy started with just two products on its portfolio – Gyan Skimmed Milk
Powder and Gyan Desi Ghee. Gyan Dairy has since grown and now manufactures
and sells 17different milk and milk-based products,[1]

Farmers[edit]
When Gyan Dairy was founded, there was a scarcity of milk in Eastern Uttar
Pradesh.Before the company began manufacturing, they created a cooperative
system of dairyfarming, starting with their home district of Farrukhabad. A team
was set up for expanding their village base, and Gyan Dairy has since grown
significantly. The cooperative system encourages farmers to take up dairy farming.
Gyan Diary has 2200 village level collection centers, and collects about a million
liters ofmilk every day from 100,000 farmers spread across 6 districts in Uttar
Pradesh[3][4] and districts adjoining Lucknow.[5][citation needed]

Achievements[edit]

 Gyan Dairy has received ISO 22000-2005 certified company.[4]

 Jai and Anuj Agarwal, the joint managing directors of Gyan Dairy, have received
theYoung Indian Entrepreneur of the year awards in the year 2016.[6]

Partnerships[edit]
Gyan Dairy was the official dairy partner for the UP Yoddha which is UP's
officialkabaddi team for the VIVO PKL 2017 tournament.
SIZE OF THE INDUSTRY

In financial year 2022, Amul reported a sales turnover of 610 billion Indian rupees
compared to about 392 billion Indian rupees in the previous year in India. Amul
India isone of the largest dairy companies in the world with an increasing growth
rate since 2011.
AMUL FRESH PRODUCTS

Amul Milk Bread Spreads Cheese

Paneer Dahi Ice Cream Ghee

Milk Powders Chocolates Fresh Cream Mithai

SERVICES

It operates through 76 Sales Offices and has a dealer network of 10000 dealers and
10lakh retailers, one of the largest such networks in India. Its product range
comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza
cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.
MAJOR PLAYERS

Major competitors of Amul under Milk and Milk products arePrayag Milk Foods,
MotherDairy, Local Dudhwalas,and many more. Parag Milk Foods:Parag Milk
Foods isone of Amul's largest competitors and the second-largest producer of milk
in India.

Parag Milk Foods

Parag Milk Foods is an Indian company that manufactures, markets and

sells milk and milk products. The company is India's second largest
producer
of cheese under its brand Go and the country's largest producer of cow ghee under
its brand Govardhan. In 2015, the company began producing whey protein powder
and since then has launched branded protein powder products as well. As of 2017,
the company's daily procurement of milk was 1.2 million litres.
History
Parag Milk Foods started as a dairy in Manchar with a 20,000 litre capacity in 1992.
It concentrated on a niche segment, producing skimmed milk powder and by 2004
became India's largest exporter of the skimmed milk powder. However, the
company faced a challenge when the Government of India banned export of milk
powder on account of local milk shortage. Thereafter the company began investing
in cheese production in 2008. The company invested in a new facility to produce
1200 tonnes ofcheese monthly at a time when the country only produced 600 tonnes
of cheese a month. Consequently, there was a huge increase in cheese consumption
in India with the expansion of quick-service restaurants in the country.
In 2008, Motilal Oswal and IDFC Alternative Fund came in as investors in the
company.As of 2013, Cheese, Ghee and Yogurt contributed 75% of the company's
annual revenue. The company has a second dairy in Palamaner, Andhra Pradesh.
In 2016, the company turned public with an initial public offering listing on
NationalStock Exchange and Bombay Stock Exchange.

Brands
The company's brands include Gowardhan, Go, Pride of Cows and Topp Up. The
company launched the Go brand in 2009, Pride of Cows in 2012 and Topp Up in
2013.[9] The company sells milk, ghee, dahi and paneer under the Govardhan brand
andcheese, milk, chaas, lassi, yoghurt under Go brand. [10] The company is India's
second- largest producer of cheese under its brand Go and the country's largest
producer of cowghee under its brand Govardhan.
The company supplies milk directly from farms to customers homes under the
brand Pride of Cows. The milk is produced at Bhagyalaxmi Dairy in Manchar,
andprocured from 3,800 Holstein Freisan cows. The milk is supplied to
households in Mumbai, Pune, Surat and is airlifted to customers in New Delhi
daily. The company uses an invitation-only mobile application subscription-
based distribution model for this brand. In June 2019, Pride of Cows claimed to
become the first Indian brand to sellfresh milk in Singapore. The company
airlifts the milk from Pune to Singapore daily and uses a home delivery model
to reach the product to the end consumer.
In 2015, the company began producing whey protein powder. In 2019, the Parag
MilkFoods introduced whey protein produced from cow milk and branded it under
the names Go Protein Power and Avvatar. Parag Milk Foods' Avvatar whey protein
brandis the first 100% vegetarian whey protein made in India. The company also
sells milkbased energy drinks under the brand Topp Up.

Acquisitions
In 2018, Parag Milk Foods acquired Danone's facility in Sonipat, Haryana after
Danone decided to shut its dairy operations in India. Parag Milk Foods paid a
considerationof ₹30 crore (US$3.8 million) to Danone for the facility which it now
uses to service the North India market. The facility has a milk processing capacity of
75,000 litres aday along with 15 tonnes of yogurt.

Mother Dairy

Mother Dairy is a wholly owned subsidiary of the National Dairy Development

Board which is a statutory body under the ownership of Ministry of Fisheries,
Animal Husbandry and Dairying of the Government of India that manufactures,
markets and sells milk, dairy products, edible oil and fruits & vegetables. Mother
Dairy was foundedin 1974, as a subsidiary of the National Dairy Development Board
(NDDB).

History
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the
National Dairy Development Board (NDDB), under 'Operation Flood'. It was an
initiative under Operation Flood, a dairy development program aimed at making
India a milk sufficient nation. Mother Dairy sources a significant part of its
requirement of liquid milkfrom dairy cooperatives and village level farmer centric
organizations.
The company originally focused on Delhi and other parts of the National Capital
Region (NCR), and has 1500 milk booths and 300 safal outlets in the market. It later
expanded to other regions in India. It currently sells milk, milk products, under
Mother Dairy brand and fresh fruits and vegetables through 400 Safal outlets and
frozen vegetables, pulses and honey under "Safal" brand and manufactures and
markets edible oils under the "Dhara" brand.

Brands and subsidiaries

The company sells milk products under the "Mother Dairy" brand, and is a leading
milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this
region. It isalso currently the only dairy company to offer other products in diverse
fields like fruits, vegetables, edible oils, milk and dairy products and packaged
sweets in addition tomilk.
Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of
fruitand vegetable stores in the NCR, and also has a significant presence in
Bengaluru.
Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic
fruit pulp and concentrates annually. It supplies to food processing companies such
as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40
countriesviz., USA, Europe, Russia, Middle East, Asia and Africa and exports
Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp &
Concentrate, Frozen Fruits & Vegetables, etc. It also added some limited sweets in
its portfolio and had been expanding it gradually.
Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for
kids,are the three variants launched by Mother Dairy as its breakfast basket in July
2020.

Gyan Dairy
Gyan, (also known as Gyan Dairy), is an Indian dairy products company,
headquarteredin Lucknow Uttar Pradesh, India and is known for the processing and
distribution of dairy products produced in regionally located facilities. Gyan Dairy
manufactures,markets and sells a full line of dairy products such as Milk, Lassi,
Curd, Butter,and Ghee. Its tagline "always fresh, always pure" was unveiled in 2017,
along with thecompany's theme song 'Shuddh aur taaza, Gyan ka waada'.
Gyan Dairy is a privately held subsidiary of C.P. Milk and Food Products and
was founded by Chandra Prakash Agarwal in 2007. Since its inception, Gyan
Dairy has been led by brothers and joint managing directors, Jai Agarwal and
Anuj Agarwal.

History
In 2005, Mr CP Agarwal, who was leading Shriram Tobacco Company acquired a
small press unit along with its brand name "Gyan". This small dairy unit was
refurbished to create Gyan Dairy. A subsidiary of C.P. Milk and Food Products,
Gyan Dairy was founded in 2007 after a cooperative system of dairy farming was set
up by the companyin the villages of Eastern Uttar Pradesh. Since its inception, Gyan
 Dairy which is headquartered in Lucknow, is jointly managed by C.P. Agarwal's
grandsons Jai and Anuj Agarwal.

Products
Gyan Dairy started with just two products on its portfolio – Gyan Skimmed Milk
Powder and Gyan Desi Ghee. Gyan Dairy has since grown and now manufactures
and sells 17different milk and milk-based products.
Farmers
When Gyan Dairy was founded, there was a scarcity of milk in Eastern Uttar
Pradesh.Before the company began manufacturing, they created a cooperative
system of dairyfarming, starting with their home district of Farrukhabad. A team
was set up for expanding their village base, and Gyan Dairy has since grown
significantly. The cooperative system encourages farmers to take up dairy farming.
Gyan Diary has 2200 village level collection centers, and collects about a million
liters ofmilk every day from 100,000 farmers spread across 6 districts in Uttar
Pradesh and districts adjoining Lucknow.

Achievements

 Gyan Dairy has received ISO 22000-2005 certified company.

 Jai and Anuj Agarwal, the joint managing directors of Gyan Dairy, have received
theYoung Indian Entrepreneur of the year awards in the year 2016.

Partnerships
Gyan Dairy was the official dairy partner for the UP Yoddha which is UP's
officialkabaddi team for the VIVO PKL 2017 tournament.

MARKET SHARE OF MAJOR PLAYERS

AMUL has 85% share in the Indian butter market, 66% market share in cheese,
63% market share in infant milk and 45% market share in dairy whiteners. AMUL
produces almost 20% of the world's milk and has a distribution channel of 1 million
stores acrossIndia.
Parag Milk Foods

Parag Milk Foods share can be quickly analyzed on following metrics: Stock's PE is -
1.66. Price to Book Ratio of 1.65. EPS (trailing 12 month) of Parag Milk Foods share
is -47.79.

Mother Dairy
Supported by a robust sales growth in milk and dairy products, Mother Dairy Fruit
and Vegetable is aiming to achieve a 20% jump in sales turnover to over Rs 15,000
crore inthe current fiscal, against 2021-22.Mother Dairy, a wholly-owned subsidiary
of NationalDairy Development Board, had reported sales of Rs 12,500 crore in
2021-22.

According to Manish Bandlish, MD, Mother Dairy, sales growth in the current fiscal
isbeing driven by an around 15% growth in demand for milk and dairy products,
which constitute 70% of its business

Gyan Dairy

Our CAGR For Past Three-Years Is 40%; We Want To Grow 5-Times In Next 5-

Years:Gyan Dairy Promoters

Headquartered in Lucknow and having a strong presence in Uttar Pradesh and Bihar,
the Rs 900 crore-plus Gyan Dairy—A unit of CP Milk & Foods—is a preferred

and rapidly expanding regional dairy brand with national ambition. Brother duo

of Jai Agarwal and Anuj Agarwal (both holding the designation of Joint

Managing Director,Gyan Dairy), share their vision and plans with Ashish Sinha

of BW Businessworld.

Excerpt:
Let me get a sense of your business operations? When did it start? What products
do you offer and what is the positioning? And how has been the annual growth in
the lastfive years?
Jai Agarwal: Gyan Dairy was launched back in 2007 by partnering with small
farmers. Today, we are supplying products to 1.5 lakh-plus households through a
well-connectednetwork of 421 distributors and 40,000-plus retailers. We are head
quartered at Lucknow and are a well-recognized name in the dairy industry, touching
a turnover ofover Rs 908 crore in fiscal year 2020. We are into processing of dairy
products and one of the leading suppliers of fresh milk and dairy products in Uttar
Pradesh. Gyan is synonymous with freshness, trust and consistent quality of dairy
products that sources, processes, markets, and sells a full line of fresh, fermented,
and value-added dairy products.
Our popular dairy product includes full cream milk, toned milk, cow milk, ghee,
curd, butter Paneer, Lassi, masala chaach etc. With our tagline "Vishwaas Se Bhara",
the brand stands true to its theme 'Shuddh aur taaza, Gyan ka waada'. The brand also
has its exclusive retail outlets called Gyan Fresh stores, spread across 53 locations in
UP to enhance customer experience by providing fresh and pure dairy products. The
CAGR ofGyan dairy for last three years has been 40 per cent. Last financial year, we
crossed over Rs 908 crore. And hopefully, we will continue with this aggressive
growth goingforward as we aim to become an Rs 7,500 crore-plus company by 2025,
that’s our vision.

Being prominently a leader in UP, you have just announced your entry into Kanpur.
Do you have plans to expand into other states/cities as well? What is your present
market share?
Jai Agarwal: We have a robust and aggressive expansion plan; we are aggressively
moving eastwards and strategically looking at eastern UP and Bihar markets. We
already have a sizable market share in UP and now expanding ourselves towards the
East, which is going to be our future market. These markets offer opportunity and
has alot of potential.

We are also increasing our footprint in Bihar with our fermented products focussing
on Paneer and Dahi besides other dairy products. Our expansion strategy is to focus
on one market, and one region at a time. Our current market share in Lucknow is 18
per cent. In Rest of the eastern UP, in terms of our volume and number, we are at 60
per cent share at Gorakhpur and we are the largest selling private Dairy Brand in the
city. Banaras again we are at 17 per cent. In Allahabad, we are at number three
position withclose to 10 per cent market share. We have recently entered Kanpur and
are already touching 10 KL per day.
 COMPANY OVERVIEW

Anand Milk Union Limited (AMUL) is an Indian dairy state government cooperative
society, based in Anand, Gujarat. Formed in 1946, it is a cooperative brand managed
by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which today is
controlled jointly by 3.6 million milk producers in Gujarat and the apex body of 13
district milk unions, spread across 13,500+ villages of Gujarat. Amul spurred India's
White Revolution, which made the country the world's largest producer of milk and
milk products.

Tribhuvandas Kishibhai Patel under the guidance of Sardar Vallabhbhai Patel

became the founding chairman of the organization and led it until his retirement in
the 70s. He hired Verghese Kurien in 1949 and convinced him to stay and help with
the mission. Under the chairmanship of Tribhuvandas, Kurien was initially the
general manager and helped guide the technical and marketing efforts of Amul.
Kurien was the chairman of Amul briefly after Tribhuvandas Kishibhai Patel died in
1994. Kuriefounder-chairman of the GCMMF for more than 30 years (1973–2006),

is credited with the success of Amul's marketing.

MISSION STATEMENT
It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known
as 'AMUL',which aims to provide remunerative returns to the farmers and also
serve theinterest of consumers by providing quality products which are good value
for money.

Amul

Type State Government Cooperative society

Revenue ₹52,000 crore (US$6.5 billion) (2022)

Owner Gujarat Cooperative Milk Marketing Federation

Number of 1,000 (Marketing Arm) 3.6 million (Milk producing

employees members)
Divisions Banas Dairy Dudhsagar Dairy
 OBJECTIVE OF THE COMPANY

It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known

as 'AMUL',which aims to provide remunerative returns to the farmers and also
serve theinterest of consumers by providing quality products which are good value
for money.

TYPES OF PRODUCT

Brands
 Amul Milk.

 Butter.

Bread Spreads.

 Dahi

Cheese Sauce.

 Beverage Range.

Amul Protein Products.

 Ice Cream.

SERVICES

What are the services offered by Amul?

It operates through 76 Sales Offices and has a dealer network of 10000 dealers and
10lakh retailers, one of the largest such networks in India. Its product range
comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza
cheese,Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc.

POLICY OF THE COMPANY

FOOD SAFETY POLICY: We at AMUL, are committed to produce safe and

wholesomefood to continually remain as the market leader by providing food
products delighting customer expectations and bestow safety.
CUSTOMER ORIENTATION

Name Huraim AslamBBA 3 A18 Arid 4977Holistic Marketing Orientation in

Amul IndiaCompanyValue Exploration:
1. Cognitive Space in Amul India:Amul identify their opportunity and
theyDiversify product portfolio to enter new product categories and expand
existingcategories like processed foods,chocolates etc.

• 2.Competency of Amul India: Their competency in India is to provides Pure dairyproducts

.3.Resource Space:Dairy products giantAmulis planning toinvestRs 5,000 crore

toset up around10 milk processing plants in the next fiscal in order to achieve there
venue target of Rs 50,000 Crore by 2020 by contribution of local farmers with
partnership management.

2. EXPERIENTIAL LEARNING

Describe the department you worked in

Marketing department

Job description

What is a job description? A job description is a tool that explains the tasks, duties,
function and responsibilities of a position. It details who performs a specific type of
work,how that work is to be completed, and the frequency and the purpose of the
work as it relates to the organization's mission and goals.

A job description is a document that clearly states essential job requirements, job
duties,job responsibilities, and skills required to perform a specific role. A detailed job
descriptionwill cover how success is measured in the role so it can be used in
performance evaluations.
Job descriptions are also known as job specifications, job profiles, JDs, and
positiondescriptions (job PD).
Our job description directory contains job description examples covering most roles.
Wehave examples of job descriptions you can quickly download and modify to suit
your unique business requirements. You'll find a job description for most common
jobs.
Starting with a sample job description will make sure you do not miss any of the key
requirements for a role and new hires will have a better understanding of what their
role is.We also have a job description template if you prefer to work from that as well
as a guideto
Experienced gained

An internship is an opportunity to test drive a career without making any serious

commitments. It provides you with experiences, lessons, and the tools you’ll need to
geta full-time gig in the future.

It is often a great choice because it gives you a feel for work without being thrown
intothe deep end straight away. This provides you with the opportunity to grow and
learn before fully entering the working world.

Here are all the things you can gain from an internship:

New and improved skills and how to apply them

One of the most important things you can gain from an internship is newfound
knowledge. This can include knowing how to fulfil tasks that are relevant to your
desiredcareer path and sharpening the skills that you already possess.

Many students think an internship mainly consists of making coffee and running
errandsfor superiors all day, but that is not true. And really, it shouldn’t be like that.
An internship is an opportunity to test out all the skills that you developed in
varsity/college and see how they work in the real world.

Although the place has gone mechanical and has drastically reduced labour, it is
still avery good place to pay a visit.
This plant makes butter and milk powder.
The entry is free in the premise and so is the visit to the plant
One can buy Amul products at discounted rates on sales counters near the entrance.
One can also sit in the garden in premise and enjoy certain products like ice cream
andAmul flavoured drinks The visit given is very quick which leaves you with very
less questions to ask.

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit
"Amoolya," was suggested by a quality control expert in Anand, Variants, all
meaning "priceless", are found in several Indian languages. Amul products have
been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul
Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice
cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in
India. (Turnover: Rs. 52.55 billion in 2007-08). Today Amul is a symbol of many
things. Of high-quality products sold at reasonable prices.
50 years after it was first launched, Amul's sale figures have jumped from 1000
tons a year in 1966 to over 25,000 tons a year in 1997. No other brand comes even
close to it. All because a thumb-sized girl climbed on to the hoardings andput a
magical spell on the masse

AMUL stands for.

A- Anand

M-Milk U-

Union L-

Limited

Amul (Anand milk union Itd.) is based on four hands, which are co-ordinated with
each other. The actual meaning of this symbol is co-ordination of four hands of
different people by whom this union is at the top position in Asia.

First hand is of farmers, without whom the organization would not have
existedSecond hand is of processors, who process the row material (milk)
intofinished goods. Third hand is of marketer, without whom the product would have
not reachedthe customers. Fourth hand is of customers, without whom theproducts
would have not carried on.

This project was undertaken with the objective of competitive analysis of Amul
fresh products with other market players in the area of Varanasi. The study was
conducted at AMUL (GCMMF Ltd) Sigra, Varanasi.

A sample size of 110 was taken from Sigra, Rathyatra, Mahmoorganj, Shivpur,
Teliyabagh, Nadeshar, Maldahiya, Pandeypur, Paharia, Sarnath, DLW, Sundarpur,
Lanka, Durgakund, Luxa, Godowlia, Dashashwamedh Chowk, and Lahurabir area
for the study, whose responses was studied and interpreted The research approach
was observation and survey. The process of analysis was done on the basis of
responses.
It was found that major area faces a late supply issues in comparison to its
competitor. Which reduces the sales of Amul pouched milk. This problem is
noticed only on those outlets where the vehicle of the milk reaches at last. This
problem directly affects other factors.

As per the research we found that demand of AMUL product is very high.
According to the research it was a direct interaction with the retailers as well as
customers. In the form of personal interaction from retailers and customers we
came to know about the thinking of retailers regarding Amul and its products as
gone for a positive response than its competitors.

Your thoughts

"I thoroughly enjoyed my internship this summer and now have very valuable
experience under my belt. I know this will help when looking for jobs and needing
references. I was dreading it in the beginning, but now I am so happy it was
required.As much as the curriculum changes, I hope that class remains constant."
"We all know that practical experience is the best, and internships give students that
hands-on experience they need. I feel that quality internships are essential to
develop key skills that you can't get in a classroom. Skills such as multitasking,
communicating,learning to deal with diversity, and dealing with deadlines are
different when you are working for someone else, not yourself like you do in
college. Internships are also a great way to network with people in the industry. My
boss and co-workers were great about giving me contacts and referring me to open
positions in the industry."
"I learned that customer service is hard. You can not please everyone. There are
peoplein this world that are simply difficult. I have learned that stressing over little
things will not get me anywhere. I have learned to work well as a team and that
without my counterparts the work would not get done. Another aspect that I learned
throughout my internship is to never be afraid to ask lots of questions. By asking
questions I got answers."
"I learned more than I ever expected. I felt in the beginning that I would really have
a head start being that I am a senior and have taken all my classes already but I
realizedthat I don’t think any amount of classes will ever prepare you for all the
world has to offer. Don’t get me wrong, I feel that Auburn did a wonderful job
teaching me but I feel that it is most valuable if combined with first hand work . I
feel that during my time interning my most challenging part of my work was having
to share my tasks and coordinate my work with others. I have always been kind of a
perfectionist and liked to
have things done my way so working with others and sharing duties was a slight
changeI must say. It took me a couple of weeks to really feel comfortable allowing
someone else to share my work but eventually I learned it was ok and that two heads
were better than one."
"It would be beneficial to encourage students to find their internship based on their
future career goals. It's not always necessary to stick to what's listed or given to us to
find the perfect internship. I found my internship on my own. OPR does not usually
haveinterns, and never posts listings on the web site. I really wanted an internship
that wouldprepare for my chosen career path, and didn't find anything that interested
me on the web site or in the e-mails that were sent out. A professional contact
suggest OPR to me,and after hearing about the kinds of programs and events they
put on, I knew it would be perfect for me. I contacted them to ask if they would like
an intern for the summer, and after meeting with Mrs. Kent and going over my
resume and internship objectives, I was ready to go!"
"As my internship draws to a close and I reflect back on all I have learned, I realize
whatan excellent experience this has been. I gathered much knowledge in the
classroom, but a hands-on approach has been invaluable. It has served as a beneficial
ending to my formal education. In my opinion, the best way to learn is by doing. I
am truly grateful for this opportunity. I believe Auburn University has done a
tremendous job in implementing the internship program into the communication
curriculum. The Communication Department takes a laid back approach to this part
of the major. At first,when I began looking for an internship, I was not sure that I
liked having so much freedom in my decision, but looking back, I am appreciative of
the way the department conducts the program because it caused me to seek out my
own internship and set-up all the details involved. The department was helpful when
I had questions, but it was good for me to oversee every aspect of my own internship
and, in the end, has been advantageous. I believe this approach made the experience
mirror that of an actual job search."
"I think that an internship is extremely valuable to a student. It is a small taste of the
realworld. It helped reinforce my knowledge of responsibility, focus, drive and
ambition. I had to be responsible for people’s money, credit card authorization
forms, getting to work on time, fulfilling my word and completing all of the tasks
that I was assigned. I learned focus. I learned drive during really long days of events.
I got tired, but didn’t giveup. The only way to gain experience, and move up in the
working world is to be driven, focused and to have a will to never give up. People
noticed my willingness to help in any department at any time. I was not paid, and
was only supposed to work 15 hours per week. I was working 40 hours a week. I
was not getting any extra credit hours, or over-time pay, but that was okay. I was
gaining experience which is more valuable to my future career success than any
amount of money or credit hours. I was only able to gain this experience because of
the requirement to complete a semester internship. It was an invaluable tool to help
me figure out what I want to do."
"Open communication was one of the strongest and most apparent skills that I
learned during my internship. When I first started interning, I was intimidated and
nervous to asktoo many questions because I didn’t want to admit that I didn’t
understand or that I needed extra help with something. Luckily I got over that fear
quickly because asking questions is the only way to learn what you are really
supposed to be doing. I found thatmy boss and fellow staff members appreciated it
more if I asked too many questions to make sure I really understood what it was
doing and that I did it correctly. If I had not worked with such cooperative and
helpful people, I probably would have been too intimidated to ask questions in my
next job. Now that I know it is not bad to ask questions, I won’t have to struggle with
it in my future job. Without open communicationbetween everyone in an office, I
don’t see how any work can be done."
Your suggestions

Discovering ways to improve a company provides the opportunity to increase

productivity and raise profitability. As a manager, decision-maker or team leader,
identifying areas for improvement within your organization is an effective way to
make itmore successful. Improvements can cover a range of benefits, including
increased efficiency, decreased spending and higher customer satisfaction levels. In
this article, we discuss why it's important to make regular suggestions for
improvements and provide examples of ways to improve a company.

Why is having suggestions for improvement in a company important?

Constantly identifying areas for improvement is an effective way for a company to grow
and increase its stability. In a competitive market, it's also important to continue
improving performance levels in order to remain ahead of competitors who will similarly
make efforts to raise their quality. Creating an atmosphere within a company where staff
feel empowered to share suggestions for improvement allows you to identify innovative
ideas and put them into action for the benefit of the company.
 SECTION B

Title of the project

Competitive Analysis of Amul Fresh Products with other Market Players in

VARANASI
1. Introduction.

What is the project

My project is Competitive Analysis of Amul Fresh Products with other Market

Players invaranasi

Amul is an India based company, headquartered in Anand, Gujarat,India. Amul

is a cooperative dairy company started in year 1956. Amul remains in the
headlines due ti its creative advertisements, its advertising team is considered as
one of the most creative andactive team.

In this blog, I'll discuss various prominent strategies used by Amul, starting from
the verybasic,i.e., Pricing Strategy.

 Pricing Strategy: India is a price sensitive market, hence, Amul tries to cater to the
needsof all the Indian market segments keeping in mind the wallet size of its target
customerswithout compromising with the product quality. Amul deals in daily need
dairy productslike milk,butter, cheese, ghee, cream, ice-cream at comparatively
lower prices offered by its competitors which in return helps Amul to capture huge
market share.

 Segmentation, Targeting, and Positioning Market strategy of Amul: Amul's target

segment is the mass population, we generally see people of all age groups and
demographics enjoying Amul's dairy products,as Amul's dairy products are a
common product for all, have you ever heard of any ice-cream or butter only to be
consumed by aged people?
 - As it has a very vast product portfolio, the company doesn't differentiate in its
customers but uses Mass Marketing principle,and this strategy has proven itself to be
the most suitable one,as this principal is still working well with the Amul's marketing
strategy.
-Amul's target audience are the regular users and middle class people. However, for
products like Butter and Cheese, both upper middle class and lower middle class
people arethe target audience.
-Positioning Strategy used by Amul is at the top of the mind, as it got some
leverage fopr being the first brand which comes in mind when talking of
milk,cheese,butter,ice-cream or any other dairy product from Amul's product
portfolio.

COMPETITIVE ADVANTAGE IN THE MARKETING STRATEGY OF AMUL

Amul carries two major competitive advantages listed below:

1. Its supply chain: Amul has large number of dairy suppliers which provides it
tremendousstrength and facilitates Amul to produce high volumes by relying on its
supply chain.
2. its Wide Product portfolio: Amul has a really wide product line due to which it
can run Amul shoppes's and also maintain its products presence in market, especially
at retail level. Amul's product portfolio analysis indicates that its Butter and Ice
cream are cash cows for it.

DISTRIBUTION STRATEGY IN THE MARKETING STRATEGY OF AMUL

like any other FMCG firm, Amul focuses on breaking down the bulk.It supplies in
huge amounts to its C and F, which is responsible to store Amul products in bulk.
C&F then transfers the company's products to distributors who forward it to
retailers. Amul has itsown storage and also has a strong and reliable C&F.
Outline of the project

My project is Competitive Analysis of Amul Fresh Products with other Market

Players invaranasi

What Is a Project Outline? A project outline is a foundational document in

project management. Project managers create the outline to formally define the
project. A project outline includes project goals, objectives, necessary resources,
and timeline.Once approved, it becomes the blueprint for future documents.

A project outline can be defined as a document that contains a brief description of

a project, itsgoals and objectives, a timeline, potential risks and problems, items
required, and all the other essential details of the project in a concise and digestible
form.
It is basically a blueprint of your project that maps out how your project will
play out as itprogresses.
A project outline provides project managers an overview of their project at a single
glance andensures that the team and their managers are on the same page.
Now that you know what a project outline is, let’s find out how important it is to
have one foryour projects.
Not to mention, there are other studies that show that the depth of project
planning correlatesclosely with project success.
And what better way to plan your projects than through a project outline? It is
after all a crispand concise version of a detailed project plan.
When you create a project outline, you are also creating a roadmap document for
your project team members to follow. This means that they can come back to this
document as a referencepoint later on.
With a project outline in hand, you can also keep track of all the individual action
items you needto do and how you should do it. It helps you organize your thoughts
and provides clarity on whatyou need to do to reach a project goal. It also allows you
to keep tabs on how the project progresses as well.
Furthermore, nothing finalizes a project like a project outline can. This is because a
project outline puts down all the verbal and mental ideas of a project into written
words and makes theteam members commit to the process, thereby taking the first
step towards making the project areality.
Now that we have gone over the importance of creating a project outline, let’s take
a look at thesteps involved in creating one for your project!
Scope of the project

Project scope is the part of project planning that involves determining and
documentinga list of specific project goals, deliverables, tasks, costs and deadlines.
The documentation of a project's scope is called a scope statement or terms of
reference. Itexplains the boundaries of the project, establishes responsibilities for
each team member and sets up procedures for how completed work will be verified
and approved.

During the project, this documentation helps the project team remain focused and on
task. The scope statement also provides the team with guidelines for making
decisionsabout change requests during the project. Note that a project's scope
statement shouldnot be confused with its charter; a project's charter simply
documents that the project exists.

Large projects tend to change as they progress. If a project has been effectively
"scoped" at the beginning, then approving and managing these changes will be
easier. When documenting a project's scope, stakeholders should be as specific as
possible toavoid scope creep. Scope creep is a situation in which one or more parts
of a project end up requiring more work, time or effort because of poor planning or
miscommunication.

Effective scope management requires good communication. That ensures everyone

onthe team understands the extent of the project and agrees upon exactly how the
project's goals will be met. As part of scope management, the team leader should
ask for approvals and signoffs from stakeholders as the project proceeds, ensuring
that theproposed finished project meets everyone's needs

What is project scope?

Project scope is the part of project planning that involves determining and
documentinga list of specific project goals, deliverables, tasks, costs and deadlines.
 The documentation of a project's scope is called a scope statement or terms of
reference. It explains the boundaries of the project, establishes responsibilities for
each team member and sets up procedures for how completed work will be verified
and approved.

During the project, this documentation helps the project team remain focused and on
task. The scope statement also provides the team with guidelines for making
decisionsabout change requests during the project. Note that a project's scope
statement shouldnot be confused with its charter; a project's charter simply
documents that the project exists.

Large projects tend to change as they progress. If a project has been effectively
"scoped" at the beginning, then approving and managing these changes will be
easier. When documenting a project's scope, stakeholders should be as specific as
possible toavoid scope creep. Scope creep is a situation in which one or more parts
of a project end up requiring more work, time or effort because of poor planning or
miscommunication.

Effective scope management requires good communication. That ensures everyone

onthe team understands the extent of the project and agrees upon exactly how the
project's goals will be met. As part of scope management, the team leader should
ask for approvals and signoffs from stakeholders as the project proceeds, ensuring
that theproposed finished project meets everyone's needs.

The importance of defining a project's scope

Writing a project scope statement that includes information on the project

deliverables isa first step in project planning. The benefits a project scope statement
provides to any organization undertaking a new initiative include the following:

 articulates what the project entails so that all stakeholders can understand what's
 involved;

 provides a roadmap that managers can use to assign tasks, schedule work and
budget appropriately; helps focus team members on common objectives; and

 prevents projects, particularly complex ones, from expanding beyond the established
vision.

Establishing project scope ensures that projects are focused and executed to
expectations. The scope provides a strong foundation for managing a project as it
moves forward and helps ensure that resources aren't diverted or wasted on out-of-
scope elements.

How to define the scope of a project

Defining project scope requires input from the project stakeholders. They work
withproject managers to establish the key elements of budget, objectives,
quality and timeline.

To determine scope, project managers must collect requirements for what

thestakeholders need from the project. This includes the following
elements:

 the project's objective and deliverables;

 when the project must be completed; and

 how much the stakeholders can pay for it.

The goal is to gather and record precise and accurate information during this
process,so the project scope reflects all requirements. Doing this improves the
chances for project leaders to deliver products that meet stakeholder expectations
on time and on budget.
2. Literature overview

The data of literature review is to be collected from the secondary sources

likemagazines, articles, reports, budgets, newspaper etc. to highlight the problems
and findingsof the study done by many research and business professionals to
understand the
supply chain process and product of the Amul India limited.

The objectives of the proposed topic have to beformulated based on the previous
study by the many research professionals. Approximately tenreviews have to be
collected and presented inmy project
report. The distribution channel isn’t so easy to carryout the activity which leads to
fulfillthe delivery of final product to its final consumer it takes a lot of affords and
strategy to createaneffective supply chain process. It is always the result of
high intentions, sincere
efforts,intelligent direction and skillful execution.Various researcher research about
the Amulsupply chain process and gives a lot of views about the company and its
product.Salunkhe
Pravin Pandurang(2013) examine the distribution system of Amul India is one
of largest producers of milk in the world with production of 127 million tonnes in
2011-2012 andi n cr e a se of 4 . 25 per cent over the p r e vi o u s year, India
c o nt i n u e d to be the l argest milk producing nation in 2011-12. And has the
contribution of around 17 % in world the world
milk production 730.1 million tonnes. In India total milk production; the dairy
cooperativescollected 10.5 million tonnes of milk, an increase of around 10 per cent
compared to 2010-11.Milk marketing by the cooperatives stood at 8.6 million
tonnes, an increase of around 4 per cent compared to the previous year. The
project entitled, “Distribution system of Amul pouch milk in

Uttarsanda.A sh i sh Kumar I sher, Sudh akar D wi v e di and Raji v Shar ma

( 20 17 ) exami n e the ret ail er’ s satisfaction towards distribution channel of
AMUL products in
Jammu” has been conducted inJammu in which the retailers and distributors were
selected atdifferent places in Jammu citythrough convenience sampling. The
information from
various retail shops and distributorswere collected with the help of well-
structured pre-tested schedule and the data was analyzed by using descriptive
statistics, pie charts, per centages. In this study two distribution channelsof AMUL
pr o d u ct s in Ja m mu were i d e n t i fi e d v i z .
(I) ) C o m p a ny → C/ F → D i st ri b ut er → Retailer → Consumer and (II)
Company → C/F → AMUL retail outlet →
Consumer.R amana Pra kash ( 2006 ) exa mi n e the d i st r i but i on chan nel
of effec t i ve ness of i ce creammarket(Amul Kwality Walls) in Hyderabad. Ice
cream, a most palatable and nourishing food,which was once considered to be a
sophisticated item, is becoming more and more popular among all sections of
the people in recent times. As themercury rises nobody is happier thanthe i ce-
cream manufactu rers who are a l ready f i l lin g their i ceboxe s wit h
dollops o f new, mouthwatering flavours. Amul is the largest food brand in
India, which has a turnover of Rs3800 crores per annum. They are
manufacturing and marketing
perishable dairy products byusing most modern plants and effective
distribution channels. The primary objective of thestudy was to ascertain the
major factors that areinfluencing the effective distribution of
Amulice creams manufa ctu red by Gujarat Cooperati ve Milk Mar ket i
ng Fed e ratio n Limited ( GCMMFL) by comparing wit h the Kwalit y
Walls, the l eadin gp l ayer in t he

K. N Be e s a b a t h u n i a n d UC M N a t c hu (N o v e m b e r , 2 0 1 0 ) e x a
m i n e th e P r o d u c t i on an d distribution of a therapeutic nutritional
product for severe acute malnutrition in India. In theLimited resources for
hospitalized treatment of India’s nearly 8 million children with severeacute
malnutrition (SAM) make community
management of SAM a priority. Capability to produce sufficient quantities of
Ready toUse Therapeutic Food (RUTF)
is one component of preparedness for community management of SAM. Production
of RUTF isa simple processthat consists of grinding, mixing and packaging
using widely available equipment. Nitrogenflush packaging increases shelf life to
2 years though it is the most expensive and slowest stepof the production process.
Being a therapeutic product,
quality and safety must be ensuredincluding aflatoxin measurement and
estimationof micronutrient and macronutrient
contentconsistently.Venkatakrishna V.,
Saraswathi P. and Radharao Chaganti (
April 2002) examine the whiterevolution-How Amul brought milk to India.
The most notable feature of a developing countryis that it witnesses the birth
of a number of organizations—organizations geared to meet thedemands
of, and opportunities presented by that development. Success of the
development process, indeed, hinges on how well those new organizations grow and mature
and serve theneeds of the society at large. However, not all new organizations grow
and mature. Some facean earl y de cl i n e. What d i s t i ng ui s h e s the
o r g a n i z at i o n s that s ur vi v e and gr o w? This
paper presents a framework that helps answer this question and illustrates it with the
historyof corporate strategy of a well-known co-operative in
India.Pan kaj Cha ndr a and D e v a n at h T i rup ati ( April 2003 ) B u si ne ss
St r at e gi e s for Ma na gi ng Complex Supply Chains in Large Emerging
Economies.

In this paper we describe a case studyof a dairy cooperative, AMUL, in

western Indiathat has developed a successful model for doing business
in large emerging
economy. It has been primarily responsible, through itsinnovative
practices, for India to become world’s largest producer of milk. This
paper drawsvarious lessonsfrom the experiences of AMUL that would be useful
to cooperatives globallyas well as firmsthat are interested in doing business in
large emerging markets like India andChina.B.
Bowonder,B.R. Raghu PrasadandAnup Kotla (July 2005) examine the
ICT applicationina d a i ry in d u s t ry : t h e e -
e xp e r i e nc e of A m u l . Th e u s e of in fo rm a t i o n c o m mu n i c a t i
on t e c h n ol o g i es ( ICT) in the rural are as of G uj arat . by G uj a rat
Cooperative Milk
Marketing Federation Ltd. (GCMMFL) has made the operation of the dairy
industrydifferent. While ithas always been argued that investments related to
ICT made in rural India are not effective,the case of Amul proves that
"where there is a will,
there is a way". Amul has become ruralIndia's flag bearer in the information
technology(IT) revolution. This paper analyses the use of ICT in the dairy
industry by the GCMMFL. This system makes it easy for the farmers to
getthe cash payment as soon as the milk is delivered. The Amul
e x p e r i e n c e i ndi cat e s t hat , if properly designed and implemented, the rural
 poor can benefit from ICT platforms.Customiz ation of IT platforms for use in
rural communities is emerging as a major opportunityfor change.Debajani Sahoo
and Priya Agrawal (2013) examine the factors influencing the frozen
chainmanagement system in dairy and its impact on sales: an empirical study for
amul ice cream in Andhra Pradesh.
The pres e nt s tudy fo c u se s on the curr e nt scen ar io of the
f ro zen chai n man a g e me nt s y st e m of Amu l I ce Cr ea m s in A ndh ra
P r a d e s h. This s tudy f oc us es on a l l d i m e n si o n s i nv ol v ed in the f
roze n chai n m a n ag e m e nt s y st e m like the co m p a n y sup po rt, distribution
network, relationshipbetween distributors and retailers, promotional activities
andmany more. The concept of HADF (Humara Apna Deep Freezer) is also a
part of the
project whi ch i ncl u de s pe rf or ming a purit y check and a n al yzi n g the
importan ce of HADF as a promotional tool in encouraging impulse buying
at retailoutlets.

3. Research methodology

The Taste of India

The study is mainly concerned with behaviors of the customers’ satisfaction

towards AMUL products and Milk products. Hence various data and methodology
is consideredin my report preparation. The main data sources are:

PRIMARY

DATA The primary data refers to original information gathered for a specific
purpose and provides up to date, accurate and relevant information and it is
gathered in an investigationaccording to the needs of the problem.

TOOLS USED TO COLLECT THE PRIMARY

DATA: The primary data is collected on the basis of survey method with the
help of questionnaires, and interviews, personal observation, direct consultation
with consumers anddealers. Both open and closed end questions are used in the
questionnaire.

METHODS: The survey method is used to collect the primary data with the help of
questionnairebased on explorative and conclusive research.
Objective of the project

To study of the fresh product of Amul market scenario in various

areaSigra,Rathyatra, Mahmoorganj, Shivpur, Teliyabagh,
Nadeshar, Maldahiya,Pandeypur, Paharia, Sarnath, DLW, Sundarpur, Lanka,
Durgakund,Luxa, Godowlia, Dashashwamedh Chowk, and Lahurabir. The
first and for most objective of the project was perfect. Under this, the
consumption pattern, markets are of various brands and the factors
influencing the buying decisions ofthe shopkeepers were studied.
TostudythepositionoffreshproductofAmulinestablishedmarket.Thenearestcompe titor
and the various possibilities have been explored to minimize their threats. To
estimate the market potential for Amul fresh products in unexplored market
was one of the major objectives. Here the conditions were also studied under
which the consumer as well as the retailer would be willing to buy Amul
milk, Curd, Buttermilk and Paneer.
To identify the problem areas for all the places separately. Here the short
comings of Amul were studiedwhich could be removed
after careful understanding& detailed analysis.To develop strategies
and come out with suggestions for increasing the sales.

Project objectives state the aim of a project. Some projects have only one project
objective, while others own several objectives that could be completed at various
timesduring the project.

Project objectives are a practical tool and not a motivational aid. They should be
limitedto the parameters of the project itself and not describing the higher mission
of the organization.

The objectives of a project are often written up into an objective statement. A

project’sobjective statement should contain all the objectives for the project.

Project objectives should be written during the planning phase of a project.

Writing project objectives is usually done collaboratively by the project manager,

senior stakeholders, and team members who will deliver the project. Usually, the
 senior stakeholders will champion the corporate aims of the organization, while team
memberswill provide their own ideas and input on their areas of specialism. It’s the
project manager’s job to collate everyone’s input and write project objectives that
represent the team as a whole.

Project objectives need to be effective project management objectives, too. As well

asdefining the project’s aims, they need to fit the project management process.

One framework that helps with writing effective project objectives is SMART
goal-setting, which states that goals should be:
 Specific – the project objective should be detailed and unambiguous.

 Measurable – it should specify how success will be measured.

 Attainable – the objective should be realistic.

 Relevant – it also needs to be relevant to the brand and aims of the organization.

 Time-limited – and there needs to be a deadline.

By accounting for all five components of SMART, we can write practical,

effectiveproject objectives that suit the project management process.

Sometimes, a project’s objectives must change during the project’s lifecycle, due to
newinformation or situational change. Such changes should be reflected in a change
to
the baseline project plan.
Type of research

I have made the interpretation of the data which I collected from the market. I have
collected the data of all the competitors of the AMUL and their product fromthe
market. It was very difficult to understand all the data at a time because collected
data is very huge
So, I analyze all the data and make it easy to understand by all.

Q.1 Which Dairy products do you sale?

(a) Amul (b) Parag (e) Mother dairy (d) Ananda (e) Gyan (f) Other

Multi Brand Product Outlets Sale

AMUL 103
MOTHER DAIRY 47

PARAG 13
ANANDA 3
GYAN 18
OTHER 22
 Interpretation:- From the above table, we can refer that Most no of outlets are sales
Amul 103 outlets, 47 outlets sales Mother Dairy and some outlets sale other brands
out of 110 outlets total in numbers.

Data type

MILK:-
MARGIN ( per
MOTHER DAIRY pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in POUCH PRICE %AGE SCHEME % Per
Rs.)
Crate
500mlTaja TM 24 23 556 1 4.17 50 Paisa 3% 24 pcs
500mlGold 29 28.25 376 1 3.57 profit on 6% 24 pcs
500mlCow 25 24.2 590 0.8 3.20 gold 4% 24 pcs
170 ml 10 8.5 408 1 10.00 500ml. 4% 48 pcs
Super-T DT per pkd

MARGIN ( per
GYAN pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
500ml 24 23 560 1 4.17 3% 24 pcs
Taja 1 pkd
500ml 29 28 678 1 3.45 500ml free 6% 24 pcs
Gold on 1 crate
 500ml 25 24 576 1 4.00 4% 24 pcs
Cow
190 mlTM 10 8.5 432 1.5 15.00 3% 48 pcs

SHUDDH MARGIN ( per

pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
500ml 23 21.5 520 1.5 6.52 3% 24 pcs
Taja
500ml 29 26.5 640 2.5 8.93 6% 24 pcs
Gold
500ml 15.00
Cow
235 mlTM 10 8.5 310 1.5 15.00 4% 40 pcs
1 LTR chai 53 49 580 4 7.55 1 pkd 0f 1
Garam ltr. free on
1 crate
 ANANDA MARGIN ( per
pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
500ml 23 22 528 1 4.35 3% 24 pcs
Taja
500ml 28 27 648 1 3.57 6% 24 pcs
Gold
225ml 10 8.5 345 1.5 15.00 1.50% 40 pcs
DT
1 LTR 56 54 5 2 3.57 6% 12 pcs
GOLD

SUDHA MARGIN ( per

pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
500ml 23 22 530 1 4.35 3% 24 pcs
Taja TM
500ml 29 28 675 1 3.45 6% 24 pcs
Gold

PARAG MARGIN ( per

pkd.)
PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.
(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
500ml 24 23 552 1 4.35 3% 24 pcs
Taja TM
500ml 28 27 648 1 3.45 1pkd free 6% 24 pcs
Gold of 1crate

MARGIN ( per
KRISHNA pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
1 LTR 53 47.5 570 5.5 10.38 4.50% 12 pcs
Standard
500 cow 24 21 510 3 12.50 4.08% 24 pcs

ARBAN MARGIN ( per

pkd.)

PRODUCT MRP PRICE/ CARET IN Rs. In OTHER FAT QUTY.

(in Rs.) POUCH PRICE %AGE SCHEME % Per
Crate
220 ML 10 7.75 310 2.25 22.5 40 pcs
DT.
Sampling unit

A Sampling unit is one of the units selected for the purpose of sampling. Each unit
beingregarded as individual and indivisible when the selection is made. CONTEXT:
Many times the Sampling frame and the Sampling unit are derived from
Administrative data.
Sample size
Amul looking to launch price-based products with dairy, milk, ghee and others in Rs
10, Rs 20 and even smaller pack sizes Gujarat Cooperative Milk Marketing
Federation (GCMMF), the producer of Amul brand dairy products, is planning to
penetrate rural India with smaller pack sizes of pasteurized milk derivatives. The
decision coincides with the organisation's expansion inurban India through new
product innovations. India’s largest dairy brand, Amul, is looking to launch price-
based products with dairy, milk, ghee and other items in Rs 20, Rs 10 and even
smaller pack sizes to meet rural demand. Amul dairy products are available in almost
all large markets and mid-sized towns, but a large part of consumer demand comes
from rural India. “There is a big market in rural India. With our unique quality and
taste, our dairy products are becoming very popular among rural consumers. Hence,
we are planning to launch smaller packsto address this demand,” said R S Sodhi,
managing director, GCMMF.
The company is selling Amul dairy products such as curd and ghee in half- and one-
litre packs inthe urban and semi-urban markets. But, there has been huge demand for
such products in Rs 20 and Rs 20 pack size as rural consumers are more price-
focused. “While product quality will remain the same, only pack size will differ for
rural consumers, who they are not willing half- orone-litre packs as the entire
quantity is not consumed at once,” Sodhi added. GCMMF has reported consistent
growth in turnover the past few years. The firm, which sells milk and milk
derivatives, has posted a 13 per cent increase in its standalone turnover to Rs 33,150
crore for the financial year ended March 31, 2019. Its consolidated turnover was also
up 13 per cent to over Rs 45,000 crore. Pouch milk which generates the highest
turnover reported growth in almost all markets of its presence. Amul also launched
value added products like flavoured milk, chocolates, fruitsbased Amul Tru, camel
milk and an entire new kulfi range recently to fuelits growth. Amul Federation, the
milk collection arm of GCMMF, has 18 member unions with around 35 million litres
of milk processing capacity. The Federation plans to increase its milk processing
capacity to 35-38 million litres. The company has more than 3.6 million farmers
registered across 18,700 villages in Gujarat and procures around 23 million litres of
milk every day. Its milk procurement capacity has grown by 10 per cent in the
financial year 2018- 19. “Forthe new pack launch, we don’t have to make any large
investment on production. Production line is already there. We need to change only
the pack size in our existing facility,” said Sodhi.
Amul procures milk in local collection centres and distributes it in the area of its
presence. Forexample, Amul has set up collection centres in Maharashtra to meet
its consumer demand of milk here. “The smaller pack size will be a game changer
for Amul. With the rural demand of health conscious products is increasing, we
forecast tremendous boost in our overall dairy
products’ sale,” said Sodhi.
 Sampling methods

Data collection tool (complete description)

Taza(In Taza
Contact No Location Gold(In ltr)
ltr) snt ltr taza ltr totl ltr SNT(ps) SNT Dahi
7525044099 CHHITTUPUR 10 3 6 0 19 30 6
9455946689 CHHITTUPUR 12 4 6 0 22 30 6
9336602607 CHHITTUPUR 12 4 4 0 20 20
CHHITTUPUR 12 2 1 0 15 5
8738837568 CHHITTUPUR 12 0 0 12
7388878395 CHHITTUPUR 12 3 6 0 21 30
7499122309 CHHITTUPUR 2 2 3 0 7 15
9336773024 CHHITTUPUR 12 3 0 0 15
8960143676 CHHITTUPUR 12 4 2 0 18 10
9598524957 CHHITTUPUR 12 3 0 1.8 16.8 10
8090639160 CHHITTUPUR 4 2 0 6 10
9725799267 CHHITTUPUR 6 2 0 8 10
9367192236 CHHITTUPUR 3 2 0 5 10
9415228884 CHHITTUPUR 12 2 0 14 10
9453359819 CHHITTUPUR 18 3 0 2.7 23.7 15 6
7651914683 CHHITTUPUR 12 3 0 1.8 16.8 10
7667983035 CHHITTUPUR 18 0 1.8 19.8 10
9628902919 CHHITTUPUR 6 0 0 6
7379349806 CHHITTUPUR 12 2 0 1.8 15.8 10
7307843442 CHHITTUPUR 12 3 0 3.6 18.6 20
7068480429 CHHITTUPUR 6 4 0 10 20
9335887715 CHHITTUPUR 6 3 0 9 15
8840550888 CHHITTUPUR 3 2 0 5 10
9889975571 CHHITTUPUR 10 2 0 12 10
9889138668 CHHITTUPUR 3 2 0 5 10
7275298440 SANKULDHARA 2 2 0 4 10 9
9889604407 SANKULDHARA 4 2 4 0 10 20
7985996503 SANKULDHARA 6 12 0 18 60 9
8115208483 SANKULDHARA 9 3 10 0 22 50
9336965385 SANKULDHARA 14 6 4 0 24 20 6
7860351900 SANKULDHARA 2 6 0.2 0 8.2 1 3
9415269689 SANKULDHARA 2 0.2 0 2.2 1 2
6387347153 SANKULDHARA 0 0 0
9336479716 SANKULDHARA 3 0.5 8 0 11.5 40
9140917313 SANKULDHARA 0 0 0
7355932596 SANKULDHARA 6 2 6 0 14 30
SANKULDHARA 12 2 2.4 0 16.4 12
9455660098 SANKULDHARA 12 2.4 0 14.4 12
8318304056 SANKULDHARA 12 2.4 0 14.4 12
7355932596 SANKULDHARA 12 6 6 0 24 30
9140456500 KHOJWA 9 8 0 17 40 1 PETI
9889450690 KHOJWA 9 4 0 13 20
6393264174 KHOJWA 7 5 0 12 25
9935010807 KHOJWA 12 6 0 18 30 3 PETI
6388184180 KHOJWA 6 4 0 10 20
9026618443 KHOJWA 12 4 0 16 20
8081825162 KHOJWA 3 2 0 5 10
7668772546 KHOJWA 8 6 0 14 30
7985220290 KHOJWA 1 6 0 7 30 2 PETI
8174808057 KHOJWA 9 6 0 15 30
8115583195 KHOJWA 6 4 0 10 20
8707336870 KHOJWA 8 2 6 0 16 30
7668329615 KHOJWA 1 10 0 11 50
9628977567 KHOJWA 2 5 0 7 25
KHOJWA 12 4 0 16 20
9651209679 KHOJWA 8 0 8 40
8707760312 KHOJWA 12 6 0 18 30 6
KHOJWA 12 4 0 16 20
9451745036 VINAYAKA 6 2 0 0 8
9140293910 VINAYAKA 4 8 0 12 40
VINAYAKA 3 6 0 9 30
9889774354 VINAYAKA 9 3 0 12 15 6
7497923599 VINAYAKA 7 3 0 10 15
8299210851 VINAYAKA 6 1 0 6.3 13.3 35
6306930899 VINAYAKA 12 0 10.8 22.8 60
7355165468 VINAYAKA 6 2 0 7.2 15.2 40
TULASIPUR 7 0 2.7 9.7 15
9140398139 TULASIPUR 17 1 0 5.4 23.4 30 6
6394073322 TULASIPUR 13 0 4.5 17.5 25 18
7007067675 TULASIPUR 3 0 2.7 5.7 15
TULASIPUR 0 2.7 2.7 15
7905397754 TULASIPUR 6 1 0 3.6 10.6 20
8960323966 TULASIPUR 0 4.5 4.5 25
6306026054 TULASIPUR 1 0 3.6 4.6 20
9648594882 MAHMOORGANJ 5 0 5.4 10.4 30
8840400158 MAHMOORGANJ 3 0 3.6 6.6 20
9305957212 MAHMOORGANJ 8 1 0 1.8 10.8 10 27
7887296357 MAHMOORGANJ 18 0 0 18 8
9455736668 MAHMOORGANJ 6 6 0 0 12
8299816982 MAHMOORGANJ 10 0 2.7 12.7 15
9336083472 MAHMOORGANJ 15 0 4.5 19.5 25
9179010340 MAHMOORGANJ 12 1 0 2.7 15.7 15
9807762230 MAHMOORGANJ 10 0 2.7 12.7 15 27
6389722737 MAHMOORGANJ 12 0 3.6 15.6 20 8
7234915187 MAHMOORGANJ 12 3 0 7.2 22.2 40 6
7668329588 BADI GAIBI 10 0 4.5 14.5 25
9696801622 BADI GAIBI 15 0 5.4 20.4 30
7007276330 BADI GAIBI 5 0 2.7 7.7 15
9335517093 BADI GAIBI 5 0 2.7 7.7 15
6392022704 BADI GAIBI 15 0 5.4 20.4 30
9451745036 BADI GAIBI 6 2 0 0 8 6
9140293910 BADI GAIBI 4 0 7.2 11.2 40
BADI GAIBI 5 0 5.4 10.4 30 3
9026486722 LALLAPURA 12 0 2.16 14.16 12
9696001863 LALLAPURA 24 0.1 0.09 24.19 0.5 0.5
8318345920 LALLAPURA 6 15 0 21 75
LALLAPURA 3 10 0 13 50
9026230306 LALLAPURA 12 8 0 20 40 1c
9264998137 LALLAPURA 18 6 0 24 30
7905477832 LALLAPURA 5 4 0 9 20
9369399756 LALLAPURA 12 10 0 22 50
9118227504 LALLAPURA 6 0 6 30
7499441031 LALLAPURA 6 0.5 2 0 8.5 10
9336933482 LALLAPURA 12 12 0 24 60
7860043205 LALLAPURA 6 4 0 10 20
8726844654 LALLAPURA 5 3 0 8 15
9335691130 LALLAPURA 1 14 0 15 70
9598284359 LALLAPURA 4 5 0 9 25
LALLAPURA 8 3 0 11 15
LALLAPURA 3 8 0 11 40
7007893438 LALLAPURA 12 10 0 22 50
7800999278 TELIYABAG 12 1 5 0 18 25 1pa
9984119305 TELIYABAG 2 12 0 14 60
TELIYABAG 12 12 0 24 60
8090239150 TELIYABAG 12 6 0 18 30 4ps
TELIYABAG 4 4 0 8 20 1 Pa
8303263203 TELIYABAG 15 2 0 17 10
9696094033 TELIYABAG 6 18 0 24 90
8081106819 TELIYABAG 3 8 0 11 40
8299378505 TELIYABAG 6 12 0 18 60
7618020200 TELIYABAG 12 5 0 17 25
7274313554 TELIYABAG 5 0 0 5
8115692189 TELIYABAG 12 0 0 12
TELIYABAG 12 6 0 18 30
9335240624 TELIYABAG 6 10 0 16 50 1 Pa
9307985222 TELIYABAG 6 8 0 14 40 6
9140293916 SONIYA 6 3 4 0 13 20
6388184180 LUXA 15 2 4 0 21 20

3578 fcm 58
516 ton 21
965 dtm 18
amul 5059 3
gyan 168
mother 162
other 36
totak mkt sale ltr 5425

Data analysis techniques to be used

Data analytics is the process of analyzing raw data to draw out meaningful insights.
These insights are then used to determine the best course of action. When is the best
time to roll out that marketing campaign? Is the current team structure as effective as
itcould be? Which customer segments are most likely to purchase your new product?

Ultimately, data analytics is a crucial driver of any successful business strategy. But
how do data analysts actually turn raw data into something useful? There are a range
ofmethods and techniques that data analysts use depending on the type of data in
question and the kinds of insights they want to uncover. You can get a hands-on
introduction to data analytics in this free short course.
 In this post, we’ll explore some of the most useful data analysis techniques. By the
end,you’ll have a much clearer idea of how you can transform meaningless data into
business intelligence. We’ll cover:

1. What is data analysis and why is it important?

2. What is the difference between qualitative and quantitative data?

3. Data analysis techniques:

a. Regression analysis

b. Monte Carlo simulation

c. Factor analysis

d. Cohort analysis

e. Cluster analysis

f. Time series analysis

g. Sentiment analysis

4. The data analysis process

5. The best tools for data analysis

6. Key takeaways
 The first six methods listed are used for quantitative data, while the last technique
applies to qualitative data. We briefly explain the difference between quantitative
andqualitative data in section two, but if you want to skip straight to a particular
analysis technique, just use the clickable menu.

4. Data analysis result & interpretation

I have made the interpretation of the data which I collected from the market. I have
collected the data of all the competitors of the AMUL and their product fromthe
market. It was very difficult to understand all the data at a time because collected
data is very huge.

So, I analyze all the data and make it easy to understand by all.

Q.1 Which Dairy products do you sale?

(a) Amul (b) Parag (e) Mother dairy (d) Ananda (e) Gyan (f) Other

Multi Brand Product Outlets Sale

AMUL 103
MOTHER DAIRY 47
PARAG 13
ANANDA 3
GYAN 18
OTHER 22

Interpretation:- From the above table, we can refer that Most no of outlets are sales
Amul 103 outlets, 47 outlets sales Mother Dairy and some outlets sale other brands
out of 110 outlets total in numbers.
Data presentation

SALESFIGUREOF AMUL

Year Salesturnoverofamul[inbillionIndianrupee]
2011 97.74
2012 116.68
2013 137.35
2014 181.43
2015 207.33
2016 229.72
2017 270.43
2018 292.25
2019 329.6
2020 385.5
2021 392.4
Data analysis result

Division of milk Demanded

Full cream milk 110
Toned milk 78
Double toned milk 52
Cow milk 87
Butter milk 49
Curd 58
Paneer 24

Interpretation:- From the above table, we can refer that the most demanded milkin
the market is Full Cream Milk which kept by the all 110 outlets. Out of 110 outlets
Toned Milk is kept by 78 outlets, Double Toned Milk is kept by 52 outlets,

Cow Milk is kept by 87 outlets, Butter Milk is sold by 49 retailers, Curd is kept by
58 outlets and Paneer is kept by the 24 outlets.

140

120

100

80
Series 3
60
Series 2

40 Series 1

20

0
full cream tonned double cow milk butter milk curd paneer
milk milk tonned
milk
 Division of Brand Demanded
Amul 103
Mother dairy 4
Parag 1
gyan 2
Interpretation:-If we observe the above given table, we can easily get that Amul is
highly demanded brand in this area. Out of 110 retailers 103 retailers are confirmed
that Amul is the highly demanded brand by the customers in this area.

Sales

amul
mother dairy
parag
gyan
 Reason of amul fresh product sell No. of outlets
Quality demand 97
Brand packing 68
Price 38
Availability 55
Interpretation:- From the above given table we can refer the different parameterof
likeness to selling Amul fresh product in comparison to other dairy product by the
retailers. First comes, quality and demand of the Amul product, second Brandand
packaging, third is good availability and last is price.

120

100

80
Series 3

60 Series 2
Series 1
40

20

0
quality demand brand packeging price availbility
 Supply Timing
Best 47
Good 39
Bad 9
Can’t say 8
Interpretation:- If we are talking about the supply timing of the Amul fresh
products, it is in a very good position because more than 80% retailers told thatthe
timing of supply of Amul fresh products are good.

suppy timing

best 47%
good 39%
bad 9%
can't say 8%
 Dmand of Milk Division
Full cream milk 110
Tonned milk 43
Double tonned milk 56
Cow milk 38
Standard milk 5
Interpretation:-From the above table, we can refer that there are 110 outlets of
Full Cream Milk so Full cream Milk demand is highest and Double Toned Milk is
second highly demanded milk in this area. Other milks are less demanded in
comparison to full Cream Milk.

120

100

80

60

Series 1
40

20

0
full cream tonned milk double cow milk standard milk
milk tonned milk
 Reasons of Customer Demand
Quality of Milk 97
Price 22
Easy Availability 63
Any other 9
Interpretation:-From the above table we can refer that there are
specifically twomain reasons for the demanding the Amul Milk is
:Quality of milk :Easy availability

Series 1
100
90
80
70
60
50
40
30 Series 1
20
10
0

Quality of
Milk Price
Easy
Availability Any other
 Customer satisfaction with Amul
Yes 96
No 4
Interpretation:-From the above table, we can refer that there are 100 outlets of
Amul and 96 retailers are confirmed that their customers are satisfy with the Amul
products.

Customer satisfaction with Amul

yes 96%
no 4%
 Reason of Customer Satisfaction
Easy Availability 80
Creaminess 59
Freshness 74
Taste 49
Price 38
Good 44
Interpretation:-From the above table, we can refer that the variety of aspects by
which, Amul products as well as services are satisfies its customers. Customers like
the taste, freshness and creaminess of the Amul fresh products.

Reason of Customer Satisfaction

80
70
60
50
40
30
Reason of Customer Satisfaction
20
10
0
 Consumption of Milk
Below 50 Ltrs 46
50-100 ltrs 22
101-150 ltrs 16
151-200 Ltrs 7
Above 200 Ltrs. 19
Interpretation:-From the above table, we can refer the quantity of the milk sold by
the different outlets in a day. There are 46 outlets which sell less than 50 ltrs. (4 or
less than 4 crates) milk per day, 22 outlets which sell less than 50-100 ltrs. (5-8)
crates) milk per day, 16 outlets which sell 100-150 ltrs. (9-12 crates) milk perday, 07
outlets

Interpretation of result

I have made the interpretation of the data which I collected from the market. I have
collected the data of all the competitors of the AMUL and their product fromthe
market. It was very difficult to understand all the data at a time because collected
data is very huge.

So, I analyze all the data and make it easy to understand by all.

(a) Amul (b) Parag (e) Mother dairy (d) Ananda (e) Gyan (f) Other

Multi Brand Product Outlets Sale

AMUL 103
MOTHER DAIRY 47
PARAG 13
ANANDA 3
GYAN 18
OTHER 22
5. Conclusion

Conclusion of the work

At the end, it has been concluded that Amul stands profitable at same time
competitive due to three strong practices namely Branding, matching supply and
demand and professional management.
A conclusion is the final piece of writing in a research paper, essay, or article that
summarizes the entire work. The conclusion paragraph should restate your thesis,
summarize the key supporting ideas you discussed throughout the work, and offer
yourfinal impression on the central idea.

Three key practices are there behind the success of AMUL.

The first, that Amul has developed a strong brand and implemented its
marketing strategytowards strengthening it constantly.

The second that AMUL presented traditionally accepted milk products with a brand
value as wellas targeted sustained growth for the long term depending upon matching
supply and demand.

Third, that Amul never compromised on professional grounds and separated

decision making and management into two folds. Member Farmers were always
involved in decision making andcontrolling the giant and on the other hand,
professional managers and technocrats were appointed to run the management.
Limitations

Amul is a celebrated Indian brand. In this article, I share with you the SWOT
Analysis ofAmul. Just like Patanjali's SWOT Analysis, here I capture the essence of
what makes Amul a really interesting and a successful brand.
In one of my previous articles, I had done a detailed SWOT Analysis of a really
fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis
and have compiled the SWOT Analysis of Amul.
Amul is a milk co-operative founded by Mr. Verghese Kurian in 1946. The company
has its headquarters in Anand, Gujarat. Amul is an acronym for “Anand Milk Union
Limited”, and Mr Verghese Kurian, the founder of Amul, is also referred to as the
father of the white revolution in India.
Amul is the largest Indian milk and dairy products manufacturer and is considered as
one of the most well recognized and iconic brands in the country. The company was
incorporated to protect the interest of the consumers and the milk producers in India.
Presently, Amul produces and gathers milk and milk products and distributes more
than one million liters of milk every day.
Let us analyse the SWOT Analysis of Amul which can offer us an insight into
Amul’s transition from being a dairy producer’s cooperative society to becoming one
of the most recognized and respected brands in India.
SWOT Analysis is a strategic analysis framework used to evaluate the
competitiveposition of the company for developing strategic plans.

SWOT stands for Strengths, Weaknesses, Opportunity and Threats of the company
toassess the internal and external factors, along with present and future potential.
SWOT Analysis of Amul
Amul is a really strong and dominant brand in its category. The SWOT
Analysis of Amul that I have shared with you below is based on my understanding
and my researchof the success story of Amul.
My intention behind putting together this SWOT Analysis of Amul is to help you put
together similar kind of points for the other companies for which you might want to
 do aSWOT Analysis. Strengths are always internal to a company. A strength is
something that comes from within the company, from its people, its process or the
resources employed by it. Hereare the strengths from the SWOT Analysis of Amul.

6. Recommendations

Guidelines and procedure for implementation

Internships help students master professional soft skills such as communication,

punctuality and time management. These are skills that are key for success at a job
andcollege and are highly sought after by companies. Many employers complain that
there are few candidates with excellent soft skills.
An internship can provide a student with paid professional work experience in a
safe and structured environment with help from experts. Typically an intern will be
assigned a worksite mentor and school based internship coordinator. The worksite
mentor will help train a student and advise him or her on how to navigate a
particular worksite culture and interact with other workers. The school internship
coordinator helps the mentor and student build a strong relationship that will help
the intern have positive outcomes from their internship experience. The internship
coordinator can also help the student learn how to manage their expectations and
implement successful work habits.

At an internship, a student can practice and improve their industry skills while
also learning how to work. Students can gain a better understanding of how what
they are learning in schoolcan help them with their future.

Expected outcomes from recommendations

Internships help students master professional soft skills such as communication,

punctuality and time management. These are skills that are key for success at a job
and college and are highly sought after by companies. Many employers complain
that there are few candidates withexcellent soft skills.

Having successfully completed an internship makes a job candidate more attractive

to employers. Many companies prefer to hire students who have completed
internship programs. This is because many interns have better work habits, possess
excellent soft skills, and have higher technical and industry skills since they have
received formal job training and professionalguidance.

An internship can help a student start to build a professional network that can be a
resource for the student. A network can help a student make well-informed decisions
about their career and connect them with other professionals or opportunities that
 will help a student achieve success ina field.
Scope of future work

Have you taken the time to look at what jobs are available once you have
finished studying? If you haven’t, it might be a valuable use of your time, to
check out what’saround and the prerequisites required so you can understand
what you need to be learning between now and graduating.
If you have checked out what’s being advertised, you have probably realised that
most entry-level jobs require you to have at least two-years experience in your
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have the time to getthis experience, and who will give it to you? Have you
experienced this? Does it make you wonder how you’ll get a job when you finish uni
if you can’t get this experience?
One opportunity that is available to ALL university students is to do an internship.
A common misconception about internships is that you will be peeling potatoes or
making coffee, but this is far from the truth. It’s about gaining the skills, confidence,
network and the small details that make a HUGE difference when you want to land
yourfirst job.
A world-class example is Drishya Prasad, who recently studied her Master of
Marketing /Master of International Tourism and Hospitality Management at Griffith
University. While doing so, she didn’t just do one internship, she did four, and the
fourth offered her a fulltime job as their social media strategist after only two days of
interning.Her best advice to you is:
Internships are the building blocks for you to grow and be ready for the professional world.
An experience I highly recommend to everyone studying professionally.
University provides the foundational facts and content for your chosen field of study
which you need to ensure you go into the workforce with some essential tools. There
can be a gap when it comes to industry trends and the sheer amount of scope when it
comes to the different types of jobs available. A great example of this is when you
studyDigital Marketing, you can become a graphic designer, social media expert,
SEO expert, brand expert, strategist, campaign expert and the list goes on.
Whilst interning you experience two fundamental aspects;
⇨ Real-world responsibilities and problems that occur

⇨ How other employees solve their problems within the organisation

These are extremely valuable when you start to figure out what kind of job you want
asyou will have a broader perspective and be more aware of what you like and find
exciting and what you don’t. It will help you to make decisions on the career path
youwant eventually to take.
Reason #2 – You can utilise the experience to enhance your studies

Have you ever had to imagine how a case study would look or feel like in the real
worldwhen your lecturer asked you questions about it? And you don’t know if your
responsewas accurate. Doing an internship gives you context for the content you are
learning asyou understand how it actually works in the real world. The complicated
theories and models now have perspective due to your ability to connect them with
your internship experiences.

Reason # 3 – You get to capitalise co-workers knowledge and experience

You are sitting on a gold mine when you’re interning with all the knowledge,
expertise and experience your coworkers have. When working with professionals
within your field,it would be foolish of you not to understand their journey, how they
got where they areand what mistakes you want to avoid. We highly recommend you
start observing different roles, what they do and ask them as many questions as
possible! This will give you more of an idea of what you can expect in that kind of
role and more importantly, how to get where they are with ease.
Reason # 4 – You gain the confidence to enter the job market

An internship is the building block for you to learn and grow into the professional
world. Being around professionals and understanding them better while you
manage your achievements is a valuable experience for you to get before you start
working in that environment. As Drishya can attest to, it enhances your confidence
tenfold as youknow what to expect and can plan for it.
An internship gives you context for the content you are learning.

Employers in today’s labor market rely heavily on resumes that illustrate a relevant
workhistory, whether that’s from internships, volunteer work, or actual job
experience.

A practical work background carries a major significance when attempting to enter the
job market. It’s all about competition.
Not only are businesses competing against each other for a competitive advantage,
butpeople are also competing to land that coveted position in a company.
 An internship is the building blocks necessary for creating the path to a successful career.

1. An Internship Provides Real Life Experience and Exposure

An internship enables you to gain first-hand exposure of working in the real world.

It also allows students to harness the skill, knowledge, and theoretical practice
theylearnt in university.

You can acquire endless amounts of education in your life, however, that knowledge
doesn’t always translate to the working life.

The great thing about internships is that it teaches young professionals about the
specificindustries and companies they are interested in.

Even the experience of trying something new is extremely beneficial.

Doing an internship exposes you to new people in a more controlled and stable
environment.

Internships provide a nice learning curve for students with little experience of the
professional world.

2. The Opportunity To Learn More About Yourself

The experiences we go through are what shapes us. Your internship will
not only encourage personal development, but also greater understanding of
 self.

To know yourself is to know your goals and how to best achieve them.

Finding this level of clarity is difficult, but sometimes all it takes is trying someone
new,out of your comfort zone.

For example, take a Business Marketing student who decides to do an internship

relatedto his field of study.

That internship will give them a chance to explore what a career in business
marketingwould be like. Sometimes, reality does not meet expectations.

At this point, the student is given a chance to decide whether they wish to continue
withtheir current career path or try something else.

3. Get Connected and Develop Your Professional Network

Networking is an exchange of information between people, with the ultimate goal

ofestablishing acquaintances and relationships to advance your professional
career.

Sure, you can attend a networking event without doing an internship, but you would
belimiting yourself.

Partaking in an internship allows you to establish deeper relationships than you

normallywould talking to a stranger one-on-one. Being an intern gives you more
 opportunities to build connections with companyprofessionals that can be very
beneficial for your future career.

Even if you think you don’t need it, it’s always good to have a backup plan. Life is
unpredictable and a time may arise when a network may come in handy.

Make sure to carry some business cards at all times because networking can
occuranywhere or anytime, even at a local coffee shop you frequent!

4. Transition Into A Full-Time Position

Sometimes graduating from college and immediately jumping into a new job position has
it’s disadvantages.

When you start out, you are the most vulnerable employee when it comes to layoffs.

If you have never worked full-time before, the change may be difficult or
overwhelming.In a working environment, not every boss is tolerant of mistakes.

In an economy where you likely cannot afford to lose your job, not being able to
quicklyadapt can be devastating.

Internships offer opportunities to transition into full-time positions.

Although, it is not guaranteed, most employers are always seeking to add value to
theirorganization.
 With an internship, you’re given the opportunity to showcase your talents, commitment,
and value to a prospective employer.

5. Your confidence in professional environments will improve

Learning office jargon, the art of small talk and the decorum an office environment
demands takes time and exposure. Once you learn what’s expected from you in a
professional setting , you’ll learn how to relax more at an office and focus more
energy onexcelling at the work itself.

Given these points, an internship is more than crucial for your future career. Take a
moment and think about it. If you’re looking to gain experience, working as an intern is
arguably the most advantageous plan of action.
 Appendix

I vaibhav singh my topic is Competitive Analysis of Amul Fresh Products with

other Market Players in Varanasi It is my pleasure to be indebted to various
people, whodirectly or indirectly contributed in the development of this work and
who influenced my thinking, behavior, and acts during the course of study.

I am thankful to Dr. Atul Panday and Mr. Rohit Upadhyay for his support,
cooperation, and motivation provided to me throughout my project for constant
inspiration, presence and blessings. I also extend my sincere appreciation to GCMMF
members who provided his valuable suggestions and precious time in accomplishing
my project report.

Lastly, I would like to thank the almighty and my parents for their moral support and
my friends with whom I shared my day-to-day experience and received lots of
suggestions that improved my quality of work.

Angered by the unfair trade practices, the farmers of Kaira approached Sardar
Vallabhbhai Patel under the leadership of local farmer leader Tribhuvandas K. Patel.
Headvised them to form a cooperative (Kaira District Co-operative Milk Producers'
Union) and supply milk directly to the Bombay Milk Scheme instead of Polson (who
did the same but gave them low prices). He sent Morarji Desai to organize the
farmers. In 1946, the milk farmers of the area went on a strike which led to the
setting up of a cooperative to collect and process milk. Milk collection was
decentralized, as most producers were marginal farmers who could deliver, at most,
1–2 liters of milk per day. Cooperatives were formed for each village, too. By June
1948, the KDCMPUL had started pasteurizing milk for the Bombay Milk Scheme.
Then Prime Minister Lal Bahadur Shastri visited Anand to inaugurate Amul's cattle
feed factory. On 31 October 1964, and organization in the village and spoke to
farmers about their cooperative afterreturning to Delhi, he set in motion the creation
of an organization, the National Dairy Development Board (NDDB), to replicate the
Kaira cooperative in other parts of India. Under the leadership of Tribhuvandas Patel,
in 1973, Amul celebrated its 25thAnniversary with Morarji Desai, Maniben Patel,
and Verghese Kurien.
Under the leadership of Tribhuvandas Patel, the cooperative was further
developedthrough the efforts of Verghese Kurien and H. M. Dalaya. Dalaya's
innovation of making skim milk powder from buffalo milk was a technological
breakthrough that revolutionized India's organized dairy industry.
With Kurien's help, the process was expanded on a commercial scale which led to
thefirst modern dairy cooperative at Anand. This cooperative would go on to
compete against established players in the market.
The success of the trio T. K. Patel, Kurien, and Dalaya's at the cooperative's dairy
soonspread to Anand's neighborhood in Gujarat. Within a short span, five unions in
other districts – Mehsana, Banaskantha,, Baroda, Sabarkantha, and Surat – were
set up, following the approach sometimes described as the Anand pattern.
In 1970, it spearheaded the "White Revolution" of India. To combine forces and
expandthe market while saving on advertising and avoiding competing against each
other, the Gujarat Co-operative Milk Marketing Federation Ltd., an apex marketing
body of these district cooperatives, was set up in 1973. The Kaira Union, which had
the brand name Amul with it since 1955, transferred it to GCMMF. Technological
developmentsat Amul have subsequently spread to other parts of India.
In 1999, it was awarded the "Best of all" Rajiv Gandhi National Quality Award.

The GCMMF is the largest food products marketing organization in India. It is the
apex organization of the dairy cooperatives of Gujarat. It is the exclusive marketing
organization for products under the brand name Amul and Sagar. Over the last five
anda half decades, dairy cooperatives in Gujarat have created an economic network
that links more than 3.1 million (3.1 million) village milk products with crores of
consumers in India. In 2007, Gujarat Cooperative Milk Marketing Federation Ltd
crossed US$1 billion in its sales turnover and entered the elite club of food
companies having this distinction from India. In one more major achievement, the
dairy cooperatives of Gujarat under the GCMMF fold crossed milk procurement of
10 million kgs. per day mark on 27 December 2007, which is the highest ever milk
procurement achieved by any dairy network in India, be it private or cooperative.
The entire quantity of milk received was accepted without any milk holidays and
was processed successfully intomilk and other milk products.
On 30 September 2018, Prime Minister Narendra Modi inaugurated Amul's
chocolateplant in Mogar, Anand near their headquarters. The new plant has been
built with an increased capacity of 1,000 tonnes per month against the earlier 250
tonnes a monthcapacity. GCMMF has invested around ₹3 billion in this project. It
is a fully automatedproduction factory with minimal human intervention.
 BIBILIOGRAPHY

❖ Marketing Management -- Philip Kotler & Kevin Lane Keller (15th Edition)
❖ Operations & Supply Chain management- Chase,Shankar & Jacob (15thEdition)

❖ Business Research Method - Cooper, Schindler & Sharma (12th Edition)

❖ www.amul.com

❖ www.gcmmf.org

❖ www.indiandairy.com

❖ www.wikipedia.com