Internship Report

On
EFU Life Insurance Company,

Session 2019-23

SUBMITTED BY:
Shaista Rabail
BPA(Four-Year Program)
Roll no: 10

Department of Political Science,

Bahauddin Zakariya University,
Multan, Pakistan
 Approval Sheet
Internship Report
On
United Bank Limited,
BZU Branch, Multan

Coordinator:
Signature :
Name : Dr. Zermina Tasleem
Designation : Assistant Professor
Department of Political Science,
Bahauddin Zakariya University, Multan, Pakistan

External Examiner:
Signature :
Name :
Designation :

Head of Department :
Signature :
Name : Dr. Shahid Bukhari
 Acknowledgment
This report has been prepared for the internship that has been done in the EFU Life Insurance
Company to study the practical aspect of the course and implementation of the theory in the
field with the purpose of fulfilling the requirements of the course of BS Public Administration.
I would like to express my sincere gratitude to (Supervisor at Department,
Manager/Director/HOD of the Organization worked in, other employees, staff members, etc.) for
their support and encouragement.
 Table of Contents

Executive Summary……………………………………………………………..

CHAPTER 1: INTRODUCTION OF THE REPORT

1.1 Background…………………………………………………………………..
1.2 Purpose……………………………………………………………………….
1.3 Data Collection……………………………………………………………….
1.4 Scope………………………………………………………………………….

CHAPTER 2: OVERVIEW OF THE ORGANIZATION

2.1 Brief Overview……………………………………………………………….
2.2 Major Activities………………………………………………………………
2.3 Products………………………………………………………………………
2.4 Hierarchy……………………………………………………………………..
2.5 Organogram…………………………………………………………………..

CHAPTER 3: WHAT I HAVE LEARNED

3.1 Duration of Internship……………………………………………………….
3.2 Departments Assigned……………………………………………………….
3.3 List of Activities Performed…………………………………………………
3.4 Performance Evaluation……………………………………………………..
3.5 Overall Experience…………………………………………………………..

CHAPTER 4: ANALYSES
4.1 Financial Analyses…………………………………………………………...
4.1.1 Ratio Analysis…………………………………………………………...
4.1.2 Index Analysis…………………………………………………………...
4.1.3 Common Size Analysis………………………………………………….
4.1.4 Trend Analysis…………………………………………………………..
4.2 SWOT Analysis……………………………………………………………..
 4.2.1 Key External Opportunities……………………………………………...
4.2.2 Key External Threats…………………………………………………….
4.2.3 Key Internal Strengths…………………………………………………...
4.2.4 Key Internal Weaknesses………………………………………………..
4.2.5 SO Strategies (Strengths-Opportunities)………………………………...
4.2.6 WO Strategies (Weaknesses-Opportunities)……………………………..
4.2.7 ST Strategies (Strengths-Threats)………………………………………..
4.2.8 WT Strategies (Weaknesses-Threats)……………………………………

CHAPTER 5: RECOMMENDATIONS AND CONCLUSIONS

5.1 Recommendations based on SWOT Analysis………………………………..
5.2 Implementation of Recommendations………………………………………..
5.3 Conclusion and Summary…………………………………………………….
 EXECUTIVE SUMMARY

EFU Life Insurance Company is a leading provider of life insurance products, known for its
customer-centric approach and innovative offerings. This internship report provides a
comprehensive overview and analysis of EFU Life Insurance Company, covering various aspects
such as its background, purpose, data collection methods, and scope.

The report explores the organization's major activities, products, and organizational hierarchy. It
also includes a detailed account of the author's personal experience during the internship,
highlighting the assigned departments and performed activities. A performance evaluation and
assessment of the internship experience are also included.

Financial analysis plays a significant role in this report, utilizing various analytical tools such as
ratio analysis, index analysis, common size analysis, and trend analysis. These analyses provide
valuable insights into the company's financial performance, strengths, weaknesses, opportunities,
and threats.

Furthermore, a SWOT analysis is conducted to assess the external opportunities and threats, as
well as internal strengths and weaknesses of EFU Life Insurance Company. The report presents
strategic recommendations based on the SWOT analysis, outlining different strategies such as
SO, WO, ST, and WT.

In the final chapter, actionable recommendations derived from the SWOT analysis are provided,
aiming to enhance the company's competitive position and operational efficiency. The report
emphasizes the importance of implementing these recommendations. A comprehensive
conclusion and summary summarize the internship report's findings.

Overall, this internship report offers valuable insights into EFU Life Insurance Company,
combining practical experience with analytical assessment. The findings and recommendations
presented can serve as a guide for the company's future growth and success in the insurance
industry.
 CHAPTER 1: INTRODUCTION OF THE REPORT

Introduction:

This EFU Internship Report provides an overview of my internship experience at EFU Life
Insurance Company, a prominent player in the insurance industry. The report focuses on my role
in improving operational efficiency within the company.

EFU Life Insurance Company has a long-standing reputation for its customer-centric approach,
innovation, and excellence. As an intern at EFU Life, I had the privilege of working alongside
experienced professionals, gaining valuable insights into the intricacies of the insurance sector.

The primary objective of my internship was to contribute to EFU Life's operational efficiency
initiatives. Through leveraging my academic background and passion for process improvement, I
aimed to streamline operations, optimize workflows, and identify areas for enhancement. This
report provides an overview of my internship experience, beginning with a brief background of
EFU Life Insurance Company and its core values. It outlines the objectives I set for myself and
the strategies I employed to achieve them.

The report delves into the key activities and projects I undertook, analyzing existing operational
processes, identifying bottlenecks, and proposing innovative solutions. It also highlights the
practical insights gained and their impact on my personal and professional growth.

Lastly, the report concludes with a summary of the outcomes and achievements of my internship,
including recommendations for further enhancing operational efficiency based on my
observations and analyses. Overall, this EFU Internship Report showcases the value I added to
EFU Life Insurance Company and demonstrates my commitment to excellence in the insurance
industry.

Background:

EFU Life Insurance Company is a leading insurance provider operating in the market for several
years. As an intern, I had the opportunity to study the organization from various perspectives
such as marketing, HR, finance, accounting, and operations. The purpose of this internship report
is to gain a comprehensive understanding of EFU Life Insurance Company's functioning and
operations by employing different analytical techniques. The report aims to analyze the
company's strengths, weaknesses, opportunities, and threats (SWOT analysis) and evaluate the
external factors impacting its operations (PESTEL analysis). Additionally, ratio analysis,
common-size analysis, index analysis, and trend analysis will be conducted to assess the
company's financial performance and growth trends.

Purpose:

The purpose of this internship report is to examine EFU Life Insurance Company and understand
its functioning and operations through the lens of marketing, HR, finance, and accounting. By
employing a range of analytical tools, the report aims to evaluate the company's strengths,
weaknesses, opportunities, and threats (SWOT analysis) and assess the external factors
impacting its operations (PESTEL analysis). Additionally, ratio analysis, common-size analysis,
index analysis, and trend analysis will be conducted to gain insights into the financial
performance and growth trends of EFU Life Insurance Company.

Data Collection:

To ensure a comprehensive analysis, a combination of primary and secondary data sources will
be utilized. Primary data will be collected through interviews, surveys, and observations
conducted during the internship period. These primary research methods will involve interacting
with employees from different departments, attending meetings, and observing day-to-day
operations. Through these activities, I will gather valuable insights into the company's internal
workings, processes, and challenges. The primary data will provide firsthand information and
enhance the authenticity and relevance of the analysis.

Secondary data will be obtained from reliable sources such as company reports, financial
statements, industry publications, academic journals, and reputable online databases. These
secondary sources will provide a broader perspective on EFU Life Insurance Company's
operations, industry trends, and best practices. The utilization of secondary data will complement
the primary research and enable a more comprehensive analysis of the organization.

Scope:

Considering the limited duration of the internship (8 weeks), it is important to acknowledge the
need to focus on specific areas within EFU Life Insurance Company. Thus, this internship report
will concentrate on the major aspects of the organization's operations, with a specific department
or area of work being attended to in detail. The selected department will be highlighted,
providing an in-depth examination of its activities, processes, challenges, and contributions to
the overall functioning of EFU Life Insurance Company.

The chosen department could be, for example, the Marketing department. By closely examining
the marketing strategies, campaigns, and customer acquisition initiatives, the report will shed
light on the department's role in promoting EFU Life Insurance Company's products and
services. It will explore how the marketing department aligns with the company's goals, interacts
with other departments, and utilizes various channels to reach the target market.

In addition to the specific department, the report will also provide an overview of other relevant
areas such as HR practices, finance and accounting procedures, and operational processes. This
broader perspective will enable a comprehensive understanding of EFU Life Insurance
Company's overall operations.

By employing analytical techniques such as SWOT analysis, PESTEL analysis, ratio analysis,
common-size analysis, index analysis, and trend analysis, this internship report will provide
valuable insights into EFU Life Insurance Company's performance. The SWOT analysis will
identify the company's strengths, weaknesses, opportunities, and threats, highlighting its
competitive advantages and areas for improvement. The PESTEL analysis will assess the
external factors such as political, economic, social, technological, environmental, and legal
aspects influencing the company's operations.

Furthermore, the report will conduct financial analysis using ratio analysis, common-size
analysis, index analysis, and trend analysis. These techniques will evaluate the company's
financial health, profitability, liquidity, efficiency, and growth trends. By comparing the financial
ratios and trends with industry benchmarks, the report will provide a comprehensive assessment
of EFU Life Insurance Company's financial performance.

In conclusion, this comprehensive internship report aims to provide a detailed analysis of EFU
Life Insurance Company from multiple perspectives. By combining primary and secondary data
sources and utilizing various analytical techniques, the report will offer valuable