Unit 2 Motivation
Unit 2 Motivation
Definition of Motivation
w Process
n Emphasize the nature of the interaction between the
individual and the environment
n Example: Expectancy theory
w External
n Focus on environmental elements to explain behavior
SA
r
de Esteem
or
t
es
gh
hi
Love (Social)
t to
es
w
Lo
Physiological
Alderfer’s ERG Theory
SA Growth
Esteem
Love (Social)
Relatedness
Safety & Security
Existence
Physiological
The Differences Between Maslow’s
Theory and the ERG Theory
• Maslow’s theory has five ascending levels, and the ERG
theory only has three levels.
• In the ERG theory, existence equates to Maslow’s first two
levels of physical and security needs, relatedness equates
to Maslow’s next two levels of social needs and ego needs,
and growth equates to Maslow’s final level of self-
actualization.
• Maslow believes each need is fulfilled one at a time in
ascending order, whereas Alderfer believes that more than
one need can be fulfilled at the same time.
Herzberg’s Two-Factor Theory