UNIVERSITI TEKNOLOGI MARA [UiTM]

CAWANGAN KEDAH, KAMPUS SG. PETANI

FACULTY OF BUSINESS AND

MANAGEMENT

BACHELOR OF BUSINESS
ADMINISTRATION (HONS) OPERATION
MANAGEMENT (BA244)

ENT530
PRINCIPLES OF ENTREPRENEURSHIP

ASSIGNMENT 2 – SOCIAL MEDIA

PORTFOLIO

BUSINESS NAME:
TOASTER MAN

KBA244 3B
PREPARED
BY:

NO. STUDENT NAME UITM ID

1 MUHAMMAD HAZWAN AIMAN BIN MAT RASHID 2022745911
2 MUHAMAD ILI AIZZAT BIN MOHAMAD SAAD 2022779731

PREPARED FOR:
DR. AZYYATI ANUAR

SUBMISSION DATE:
5th JANUARY 2023

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ACKNOWLEDGEMENT

There are no words to describe the fact that we were able to finish our assignment that have
been given by our lecturer and needless to say we are so grateful to the people that helped
us in getting through this assignment.

First of all, we would like to convey our thanks to Almighty God because with His blessing we
can go through and complete this assignment. Without His blessing, we can’t go this far in
completing this assignment.

Besides, we would like to express my heartfelt thanks to my Principles of Entrepreneurship

(ENT530) lecturer, Dr. Azyyati Anuar for giving us proper guidance in order to complete this
assignment. Without her guidance and support, this assignment would not have been possible
for us to finish properly.

On the other hand, a million thanks to all of our friends who are willing to help and share their
information and give us valuable suggestions and ideas to improve this assignment.
Furthermore, we would like to express our gratitude towards our parents who always prayed
for us and give their moral support and encouragement in completing this assignment.

Above all, we would like to thank everyone who is involved with this assignment directly and
indirectly until we are able to complete this assignment successfully.

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EXECUTIVE SUMMARY

Toaster Man was founded by Muhammad Hazwan Aiman Bin Mat Rashid and Muhammad Ili
Aizzat Bin Mohamad Saad in October 2022. Our business offers food and beverages such as
peanut butter chocolate toast, sausage, and strawberry milk. The Lotus grocery in Sungai
Petani provides us with raw materials like bread, sausage, and peanut butter. Our target
clients are Merbok and Kedah residents, as well as students from Uitm, Merbok, and Kedah.
It was tough for us to enter the Merbok and Kedah markets at first because there were multiple
competitors selling food products comparable to ours, but our food products finally found a
place in the hearts of our customers. Following that, on October 17, 2022, we launched our
Facebook page, Toaster Man, which presently has 158 followers and 119 likes. In addition,
we have 8 teaser posts, 16 hard-sell methods, and 16 soft-sell methods on our Facebook
page. We also got a profit of Rm 349.10 Malaysian ringgit after several months of selling.
Finally, our ambition is to expand our business and make our consumers happy with our
peanut butter bread.

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TABLE OF CONTENT

NO. CONTENT PAGE

1.0 Go-Ecommerce Registration 5

2.0 MyENT Registration 7

3.0 SSM Registration 9

4.0 Introduction of Business

i. Name and Address of Business 10
ii. Organizational Chart 12
iii. Mission and Vision 13
iv. Descriptions of Products 14
v. Price List 15

5.0 Facebook (FB)

i. Creating Facebook (FB) Page 16
ii. · Custom URL Facebook (FB) Page 16
iii. · Facebook (FB) post – Teaser 17
iv. · Facebook (FB) Post – Copywriting (Hard sell) 21
v. · Facebook (FB) Post – Copywriting (Soft sell) 29
vi. · Sales Report 37

6.0 Graphic 38

7.0 Conclusion 42

8.0 Appendix 43

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1.0 GO-ECOMMERCE REGISTRATION

Figure 1.1 Ili Aizzat Go-Ecommerce registration

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Figure 1.2 Hazwan Aiman Go-Ecommerce registration

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2.0 MyENT REGISTRATION

Figure 1.3 Muhamad Ili Aizzat MyENT registration

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Figure 1.4 Hazwan Aiman MyENT registration

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3.0 SSM REGISTRATION

Figure 1.5 Ili Aizzat and Hazwan Aiman SSM registration

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4.0 INTRODUCTION OF BUSINESS

Our company is known as Toaster Man. Because peanut butter chocolate toast is our main
product, we were driven to choose the name. We'll use a toaster to toast bread that has been
spread with peanut butter chocolate. As a result, we decided to put our first company's name
as Toaster. The second name, Man, was chosen since both of us, the founders of this
company, are males. Therefore, we gave our company the name Toaster Man. We registered
our business on MyENT on 23rd October 2022 and SSM on 7th December 2022. Since we both
started this business, we have registered it as a partnership and it doesn't have an actual store.
Our first product, peanut butter chocolate toast, was on sale for the first time on October 20,
2022, at Kolej Malinja UiTM Kedah.

We started off with only selling peanut butter chocolate toast, but we wanted to expand our
business by offering other products. We made the decision to start selling sausage and
strawberry milk on October 30, 2022. Students at UiTM Kedah and those living in Taman
Lembah Bujang are our target market. All three of our products are being successfully sold
inside UiTM Kedah and Taman Lembah Bujang with continued efforts. On top of that, we also
use the Facebook application to advertise and sell our products. In the first three months of
our sales, we generated a profit of RM 349.10.

Figure 1.6 Toaster Man Official Logo

The toaster man logo, which includes images of bread, chocolate, and peanut butter, indicates
that the company sells peanut butter chocolate toast. The term "breakfast meal" indicates that
our product is primarily focused on breakfast food, and bread is the greatest breakfast food.

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4.1 Name and Address of Business

Name of Business Toaster Man

Business Founder 1. Muhamad Ili Aizzat Bin Mohamad Saad
2. Muhammad Hazwan Aiman Bin Mat Rashid
Business Address No 254A, Jalan Bujang Saujana 1/3A Taman Lembah Bujang
Saujana, 08100, Bedong, Kedah
Corresponding Address [email protected]
Phone Number 1. 010-5172116
2. 013-4200465
Form Of Business Partnership
Main Activities Retail sale of food products
Date of Commencement 20th October 2022
Date of Registration 23rd October 2022
Name of Bank Bank Islam
Bank Account Number 07034024747793
Table 1.1 Toaster Man business information

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4.2 ORGANIZATIONAL CHART

The partnership business type is what Toaster Man is registered as. This is because of the
fact that this company was founded by two people. Since only the company's founders perform
all work, our company has no employees. As a result, the founders of this company are the
only person listed on Toaster Man's organizational structure.

Founder
&
Worker

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4.3 Vision & Mission

Vision

To bring joy to our customers by providing them with healthy and nutritious and delicious food
at a reasonable price.

Mission

Selling food that prevents customers from feeling hungry after eating. Therefore, gives them
more energy to go about their day without needing to spend more money.

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4.4 Description of Product

To prepare our first product, which is peanut butter chocolate toast, we used Gardenia brand
bread and CED brand peanut butter chocolate. For one toast, two pieces of bread will be used,
and peanut butter chocolate will be put on both slices of bread. After that, we'll toast it in a
toaster for five minutes, and after toasting is complete, we'll package our product in a sandwich
container to sell to customers.

For the second product, we use A1 brand sausages to make fried sausages for our customers.
Before frying, we will let the sausage defrost to make the frying process easier. Two minutes
will be used to heat the oil. After the oil is hot, we put two to four sausages in the pan and fry
them until they are done. The sausage was then put in plastic. We sell two sausages in each
package, and if a customer buys two packages, they get a discount.

For our third product, we use strawberry-flavored Dutch Lady milk. We will put strawberry milk
in a plastic cup to give to our customers.

We offer free delivery to all of our customers, regardless of the product they purchase. Free
delivery is provided to customers living in the Taman Lembah Bujang area and inside UiTM.

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4.5 Price List

Peanut Butter Chocolate Toast

RM3

Fried Sausage
2 sausages RM3
4 sausages RM5

Strawberry Milk
RM2

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5.0 FACEBOOK (FB)

We have set up a Facebook page as we begin our business. This is to promote our
product and service among Facebook users, especially those who are nearby our business
area, where we can then create awareness of our homemade peanut butter toast business.
Not only that, we are aware that people nowadays are more into going online, where
they can search for and find information easily. Therefore, creating a Facebook page is a good
medium to connect our business with our customers online. Toaster Man's Facebook page.
We had created Facebook posts such as teasers, soft sells, and hard sells with the related
businesses.

5.1 Facebook page

Figure 1.7 Toaster Man’s Facebook Page

5.2 Custom URL Facebook Page
FB Pages URL:
https://www.facebook.com/profile.php?id=100086935748376&mibextid=ZbWKwL

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5.3 Facebook (FB) Post – Teaser
A teaser post is a sort of advertisement meant to increase people's interest in something that
is about to happen.

TEASER 1

TEASER 2

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TEASER 3

TEASER 4

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TEASER 5

TEASER 6

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TEASER 7

TEASER 8

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5.4 Facebook (Fb) Post – Copywriting (Hard Sell)
A hard sell is a sales or advertising strategy that uses exceptionally direct and demanding
language. A hard sell is intended to persuade a buyer to buy a product or service
immediately rather than considering their options and possibly deferring the purchase.

HARD SELL 1

HARD SELL 2

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HARD SELL 3

HARD SELL 4

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HARD SELL 5

HARD SELL 6

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HARD SELL 7

HARD SELL 8

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HARD SELL 9

HARD SELL 10

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HARD SELL 11

HARD SELL 12

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HARD SELL 13

HARD SELL 14

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HARD SELL 15

HARD SELL 16

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5.5 Facebook (FB) post – Copywriting (Soft Sell)
A soft sell is a sales and marketing tactic that use polite words and a non-aggressive
approach. A soft pitch is designed to irritate potential customers and drive them away.

SOFT SELL 1

SOFT SELL 2

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SOFT SELL 3

SOFT SELL 4

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SOFT SELL 5

SOFT SELL 6

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SOFT SELL 7

SOFT SELL 8

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SOFT SELL 9

SOFT SELL 10

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SOFT SELL 11

SOFT SELL 12

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SOFT SELL 13

SOFT SELL 14

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SOFT SELL 15

SOFT SELL 16

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5.6 Sales Report

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6.0 GRAPHIC

Graphic 1 Graphic 2

Graphic 3 Graphic 4

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Graphic 5 Graphic 6

Graphic 7 Graphic 8

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Graphic 9 Graphic 10

Graphic 11 Graphic 12

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Graphic 13 Graphic 14

Graphic 15 Graphic 16

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7.0 Conclusion

To summarize, we are appreciative for the excellent work in this portfolio. We face numerous
challenges in achieving these corporate objectives. Furthermore, from enrolling at SSM to
turning a profit, we have learned a lot about business and entrepreneurship. This business
course with the designation ENT 530 covers everything. This course taught us a lot,
particularly about hard and soft sell, which we had no idea existed.

Furthermore, this subject showed the need of including entrepreneurship information in the
course because it taught students how to conduct business on their own and build skills and
knowledge to construct their own unique business concepts. Entrepreneurship education also
encourages students to obtain entrepreneurial experience early on by starting their own small
businesses. As a result, we will expand this Toaster Man business to the next level to achieve
our vision and mission.

Last but not list, Finally, we are confident that this social media business will benefit us,
especially students who want to start a small business and earn extra money. We appreciate
the opportunity to learn how to run a small business on social media. We expect that in the
future, the Toaster Man business will be successful.

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8.0 APPENDIX

Figure 1.8 Malinja college is a selling place for toaster man

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