Volume 8, Issue 5, May – 2023 International Journal of Innovative Science and Research Technology

ISSN No:-2456-2165

Exploratory Data Analysis and Data Mining on Yelp

Restaurant Review Using Ada Boosting and
MLP Techniques
SWATHI R,M.E.,(Ph.D) SAI LOKSEH G SRI MANOHAR K
Assistant Professor Computer Science Engineering Computer Science Engineering
Department Of CSE SRM IST RAMAPURAM SRM IST RAMAPURAM
SRM IST RAMAPURAM Chennai,India Chennai,India
Chennai,India

PAVAN RELLA
Computer Science Engineering
SRM IST RAMAPURAM
Chennai,India

Abstract:- Exploratory data analysis (EDA), which I. INTRODUCTION

provides both descriptive and inferential analysis, plays a
crucial role in comprehending the significance of the The Internet is a large and incredibly astounding
data's hidden information. The text corpus's subjects are reservoir of information, there is no question about it. Due to
identified using the data mining method. The datasets the growth of websites, the expansion of electronic
from Yelp, which contain information about businesses, commerce (e-commerce), and the fact that many companies
users, ratings, and signups, have been analyzed in this allowed customers to rate their items, the Internet has
study. In addition to timing of check-ins at company sites, developed into a valuable resource for consumer reviews of a
our study also looks at firm performance, regional variety of goods and services.
distribution, reviewer ratings, and other factors. We
discovered that Yelp check-ins, tips, and elite users had Reviews are statements made by customers about
all declined over time. Additionally, our analysis showed products, services, brands, or enterprises on social networks,
that Canadians have more reliable star ratings and instant messaging, blogs, microblogs, websites, or other
sentiment ratings than Americans. To improve on this online communities. "Peer-shared product reviews on
effort, we suggest a new project that comprises gathering companies' or third parties' websites" are the terms used to
a dataset, cleaning the data by removing null values, describe reviews. E-commerce websites, such as Amazon,
applying a machine learning algorithm with Ada and ranking product websites, such as Yelp, provide
Boosting, and forecasting the accuracy score with MLP. customers with a 5-point scale on which they can rate
The proposed technique for EDA and data mining on products or the quality of services. where 5 is the highest
Yelp restaurant reviews has various potential flaws. possible score and I is the lowest. Customers can rate
Because the information was selected depending on the products or the quality of services using a 5-point scale
needs of the research, it may not be representative of all supplied by ranking products on websites like Yelp and e-
restaurants on Yelp. This might lead to skewed findings. Commerce websites like Amazon, where 5 is the highest
Pre-processing processes such as data cleaning and possible score and I is the lowest.
sampling may remove vital information or inject noise
into the dataset. The model's performance and Reviews and rating systems have developed into a
generalizability may not be adequately assessed using significant resource that prospective or new consumers rely
hold-out and cross-validation procedures. on and use to inform significant decisions in a variety of
areas of their lives, from what they invest in to what they eat
Keywords:- Exploratory Data Analysis (EDA), Descriptive to where they get treatment. The fact that business owners
Analysis, Inferential Analysis, Data Mining, Yelp, Datasets, rely on customer reviews as a source of information for
User Information, Ratings , Performance, Regional making decisions about their operations highlights the
Distribution, Star Ratings, Sentiment Ratings, Machine requirement for more examination in the space of electronic
Learning Algorithm, Ada Boosting, MLP, Accuracy Score, surveys. Tracking reviews online assists service businesses in
Data Cleaning. improving their goods and services by recognizing client
needs and highlighting areas of dissatisfaction. Restaurant
operators can better determine what customers want by
studying feedback that has been shared on electronic
platforms.

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Volume 8, Issue 5, May – 2023 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
A 1-star improvement in Cry's positioning likewise analytics, Word Cloud Explorer was created in 2014. [12]
makes a 5 9% lift in eatery space deals. Therefore, it is discusses word clouds and their word cloud explorer tool for
important for those working in the restaurant industry to text visualization. Visualizing words in clouds across several
understand what works for their customers. text documents 2015.This study [13] discusses word cloud
analysis of numerous texts. David M.P. Ennock, Steve
It takes a lot of time and effort to use and comprehend Lawrence, and Kushal Dave, 2003 [14] has created a
the massive amount of evaluations. To simplify, summarize, methodology for automatically differentiating between good
and comprehend data, however, exploratory analysis and data and bad reviews, using SVM with -grammes and metrics
mining approaches are vital. The information is delivered on (precision and recall) to gauge performance. (Lee,
time with the least amount of work and the maximum profit. Srivakumar, and Bo Pang 2002) [15], categorized by general
The main goal of this study is to shed light on how to make emotion rather than by topic.
the most of consumer information and experiences shared
about restaurants through internet review sites. The purpose III. DATA COLLECTION AND DESCRIPTION
of the project is to create a new dataset with relevant qualities
using exploratory information examination and information A. Data Background
mining methods on a Howl eatery survey dataset, preprocess Yelp.com is regarded as a comprehensive review site. A
the data, extract features, and test the models using Ada multinational company, Yelp is headquartered in San
Boosting and MLP approaches. Data gathering, pre- Francisco, California. The firm operates the Yelp smart
processing, feature extraction, and model evaluation utilising phone app and website, which collects reviews of nearby
hold-out and cross-validation approaches are the specific businesses from the general public. Howl was established in
procedures involved. The end goal is to create a classification 2004 and extended all through Europe and Asia somewhere
model that is highly accurate and predictively relevant. in the range of 2009 and 2012. In 2019, Yelp saw a monthly
average of 61.8 million unique desktop visits and 76.7
II. RELATED WORK million unique website users [7].Yelp stated that it has 192
million reviews as of June 30, 2019 [8]. The website has
Roger D. Peng's exploratory data analysis This book sections for particular types of companies, including cafes,
provides a thorough analysis of EDA as of 2012[1]. Written hospitals, hotels, spas, and schools. It uses a one to five star
in Python, Utilizing Textual Analysis: Enabling Language- rating system to allow users to publish text reviews and
Aware Data Products by Benjamin Bengfort 2017[2]: This submit reviews on products or services from companies.
study utilizes Chapters 3 and 6 on text clustering and
preprocessing, respectively. Think Stats by Allen B. B. Data Collection
Downey: Exploratory Data Analysis This book, published in The dataset may be accessible through the Howl Dataset
2014 [3], covers the complete data analytics process, Challenge, which is accessible on the Cry site, as well as on
including data collection and statistical result generation. the Kaggle website. Only two of the five CS files from the
Good, I. J. Exploratory Data Analysis: A Philosophical Yelp dataset—yelp_business and yelp review—have been
Approach, 1983[4]:-paper makes an attempt to understand used because they are appropriate for this study.
ED philosophically. Modeling a topic: - Topic modeling
offers a method for studying unlabeled text, The authors of a C. Data Description
2015 [5] paper titled "A Survey of Topic Modeling in Text The business dataset contains 174,567 entries over 13
Mining" describe the various topic modeling methodologies descriptive variables and several company types. The review
and how they are applied. dataset contains information about users' commercial
experiences. There are 5,261,668 documents in the review
Text Similarity Computing Based on Word Co- dataset, along with nine descriptive characteristics.
occurrence and the LDA Topic Model Minglai Shao and
Liangxi Qin (2014) [6] developed a text similarity IV. IMPLEMENTATION
computation method based on word occurrences and hidden
themes models in this study. Idle Dirichlet Allotment and the A. Collection of Data
Regular Number of Subjects: A few Perceptions Obtain the Restaurant review dataset for Canada and
201081papershowshttps://www.yelp.com/dataset/challenge[7 the US from a reliable source. Filter the dataset to ensure that
].Bar plots are a significant point in the Four Examinations the data only includes reviews with star ratings and sentiment
on the Impression of Bar Graphs - Scene Exploration 2014 ratings. Create a new dataset with attributes relevant to the
[8] article. Data analytics experience in EDA and testing: analysis, such as the restaurant name, location, star rating,
concepts, expectations, and difficulties 2016 [9] Review of sentiment rating, and country.
machine learning and data mining techniques for electrical
design automation. B. Pre-Processing the Data
Clean the data by removing any duplicates, missing
Data mining techniques and machine learning in values, or irrelevant data. Convert the text data to numerical
electrical design automation and test are reviewed in the [10] data by using techniques such as bag-of-words or word
study. The 2014 [11] article on the use of exploratory embeddings. Part the dataset into preparing and testing sets,
information examination in evaluating exhibits how EDA is with a proportion of 80:20.
utilized in reviewing. Using word clouds as a basis for text

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Volume 8, Issue 5, May – 2023 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
C. Extraction of Features plot() method. The figsize parameter is used to set the size of
Extract relevant features from the pre-processed data the figure, and the rot parameter sets the rotation angle of the
using techniques such as Principal Component Analysis x-axis labels. Finally, the xlabel() and ylabel() methods set
(PCA) or t-Distributed Stochastic Neighbor Embedding (t- the x and y-axis labels, respectively. Where x-axis tells
SNE).Train the Ada Boosting and MLP classifiers on the about Stars and y-axis tells about Frequency
training dataset. Use the trained classifiers to predict the star
rating and sentiment rating of the testing dataset. Generate
comparison charts to visualize the performance of the
classifiers.

D. Evaluating the Model

Assess the presentation of the classifiers utilizing
measurements like exactness, accuracy, review, and F1 score.
Use wait or cross-approval procedures to guarantee that the
classifiers are not overfitted. Compare the performance of the
Ada Boosting and MLP classifiers to determine which one
provides more accurate forecasts. Generate a graph Fig 2.1:THE NUMBER OF REVIEWS OF EACH STAR 1-
representation of the categorized data to visualize the 5
consistency of star ratings and sentiment ratings between
Canada and the US. We will create a new column that combines the stars 1-
3 as negative and 4-5 as positive, 0 if the star rating is 3 or
Overall, this process involves collecting, less, and 1 if the star rating is more than 3.
implementation pre-processing, feature extraction, and model
evaluation steps to predict the consistency of star ratings and
sentiment ratings between Canada and the US. The Ada
Boosting and MLP classifiers are used to achieve more
accurate forecasts, and comparison charts are generated to
visualize the results.

 Correlation Matrix:
The correlation matrix of the mean values of the 'cool',
'useful', and 'funny' columns in a pandas Data Frame named
'df' grouped by the 'stars' column. The resulting correlation
matrix shows the correlation coefficients between the 'cool', Fig 2.2:BAR GRAPH WITH POSITIVE NEGITVE
'useful', and 'funny' columns. The connection coefficient is a COLUMNS
worth between - 1 and 1 that actions the direct connection
between two factors.  Word Cloud Generartion For Positive And Negitive
Reviews:
A "word cloud" depicts the frequency of words visually.
"Depending on how frequently it appears in the text being
analyzed, the phrase appears larger in the picture created.
Word clouds are becoming more popular as a quick method
for determining written content's main idea. They have been
utilized, for example, to picture the substance of political
discourses in governmental issues, business, and training.
Word clouds were used to look at the content of Board
committee papers in the Health Board that I support to see if
the organization's most important operations get enough
attention..

Fig 1:CORRELATION MATRIX.

 Viualization of the Reviews:

The number of reviews for each star rating (1-5) in a bar
chart. It uses the seaborn library to set the color palette for
the bars and matplotlib to plot the bar chart. The pd.Series()
method creates a pandas series object from the "stars"
column of the dataframe and then the value_counts() method
counts the number of occurrences of each star rating. The Fig 3.1: Word Cloud for negative and neutral reviews (stars
resulting frequency counts are plotted as a bar chart using the 1-3)

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Volume 8, Issue 5, May – 2023 International Journal of Innovative Science and Research Technology
ISSN No:-2456-2165
 Topic Modeling: Use topic modeling to identify the key
topics that people discuss in their reviews. Techniques
such as Latent Dirichlet Allocation (LDA) or Non-
negative Matrix Factorization (NMF) can be used. This
can help restaurant owners to understand what customers
are saying about their food, service, and other aspects of
their business.
 User Profiling: Profile users who leave positive or
negative reviews to identify their characteristics. AI
Fig 3.1: Word Cloud for positive reviews (stars 4-5) calculations, for example, choice trees or arbitrary
timberlands can be utilized. The results can be used to
There after, by utilizing a logistic regression model to tailor the marketing strategies of the restaurant to
classify text. The text is first cleaned up by getting rid of non- different user groups.
alphabetic letters, changing it to lowercase, breaking it up  Predictive Modeling: Utilize prescient demonstrating to
into words, and getting rid of stop words. The cleaned text is foresee the rating of an eatery in light of different factors
then divided into training and test sets and converted into a like area, food, and cost range. AI calculations, for
numerical vector representation using the TF-IDF Vectorizer example, choice trees, irregular backwoods, or brain
class. Using a variety of assessment measures, the logistic organizations can be utilized. The outcomes can be
regression model is tested on the test set after being trained utilized to distinguish the variables that are most
on the training set. Using the pickle library, the trained model significant in deciding the rating of a café.
is saved to disc and then loaded once more to verify that it  Time-Series Analysis: Conduct time-series analysis to
functions as intended. identify the trends in the reviews over time. Techniques
such as moving averages or exponential smoothing can be
used. The results can be used to identify the changes in
the preferences of customers over time.
 Text Summarization: Summarize the reviews into short
paragraphs that capture the key points. Techniques such
as text clustering or text summarization algorithms can be
used.
 Interactive Visualization: Use interactive visualization to
Fig 4:Test Accuracy Score create dashboards that allow restaurant owners to explore
the data in an interactive way. Tools such as Tableau or
V. CONCLUSION PowerBI can be used
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