EQUITY

STRENGTHS WEAKNESS

Potential for high returns on investment. Exposure to market volatility and

Ownership control and voting rights in the fluctuations.
company. Dependency on the performance of
Long-term growth potential and capital individual companies or sectors.
appreciation. Risk of losing invested capital if stock prices
Diversification opportunities within equity decline significantly.
markets. Limited control over the management

SW
Liquidity, allows investors to easily buy or and decision-making processes of the
sell shares. company.

OT
OPPORTUNITIES THREATS
Potential for capital gains through investing Market volatility and economic
in undervalued or growing companies. downturns affect stock prices.
Access to initial public offerings (IPOs) and Regulatory changes impacting the
new investment opportunities. equity markets and investor behavior.
Ability to benefit from technological Competition from other investment
advancements and industry innovations. options, such as bonds or real estate.
Opportunity to participate in shareholder Systemic risks, such as financial crises or
activism and influence corporate geopolitical events, affect global markets.
governance.
 STRENGTHS DEBT WEAKNESS

Stable and predictable income streams Limited potential for significant capital
appreciation
Lower risk compared to equity investments
Vulnerable to interest rate fluctuations
Fixed interest payments provide a steady
Potential credit risk associated with default
cash flow or bankruptcy of the debtor
Generally considered less volatile than other Potential for erosion of returns due to
investment options inflation
Diversification opportunities within

SW
Limited control over the underlying
different types of debt instruments assets or decision-making process.

OT
OPPORTUNITIES THREATS
Economic downturns leading to higher
Potential for higher returns compared to
default rates and credit risk
traditional fixed-income investments in
Changes in regulatory frameworks
certain market conditions
impacting the debt market and investment
Availability of a wide range of debt
strategies
instruments to suit various risk appetites and
Unpredictable shifts in interest rates
investment objectives.
affecting the value of fixed-rate debt
Possibility of investing in emerging markets
instruments
with higher interest rates and growth
Potential for liquidity constraints in certain
potential
debt markets or specific securities
 STRENGTHS REAL ESTATE WEAKNESS
Potential for long-term capital Market volatility and potential for
appreciation. fluctuations in property values.
Ability to generate passive income High upfront costs, including down
through rental properties. payments, closing costs, and property
Diversification of investment portfolio. maintenance expenses.
A tangible asset with intrinsic value. Dependency on economic conditions
Potential tax benefits, such as and interest rates.

SW
depreciation deductions and mortgage Limited liquidity compared to other
interest deductions. investment options.

OT
OPPORTUNITIES THREATS
Economic downturns and recessionary periods
Increasing demand for rental properties due to
affect property demand and rental income.
changing demographics and lifestyle
Rising interest rates increase borrowing costs
preferences.
and reduce affordability. Competition from
Renovation and property development
Addvalue.
opportunities to enhance property a little bit of body text and developers. Environmental
other investors
risks, such as natural disasters and climate
Potential for leveraging financing options to
change impact.
expand real estate portfolio.Investing in real
Changing government policies and
estate investment trusts (REITs) for diversification
regulations impacting real estate market
and access to commercial properties.
conditions.
 STRENGTHS GOLD WEAKNESS

Hedge against inflation Lack of income generation (no dividends or

Safe haven asset during economic interest)
uncertainties Volatility in short-term price fluctuations
Diversification of investment portfolio Vulnerability to government regulations
Historical store of value and policies
High liquidity in global markets. Potential for theft or loss of physical gold
Limited industrial use compared to other

SW commodities

OT
OPPORTUNITIES THREATS
Increasing demand from emerging economies Economic stability reduces the appeal of
Financial market instability driving investors to safe-haven assets
seek safe assets Competing investments with higher returns
The growing popularity of gold-backed Potential for central banks to sell off gold
exchange-traded funds (ETFs) reserves
Technological advancements in gold mining Fluctuating production levels affecting
and extraction supply and prices
Potential for speculative gains during periods Geopolitical events impacting global gold
of high market uncertainty markets