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Competitive Profile Matrix

The document contains a competitive profile matrix that compares three mobile network operators - U-FONE, Mobilink, and Telenor - across various critical success factors. For each factor, the companies are given a rating between 1-4 and these ratings are multiplied by weights to calculate weighted scores. The total weighted scores show that Mobilink has the highest competitiveness with a score of 3.58, followed by Telenor with 3.18, and U-FONE with 2.85. The critical success factors examined include market share, financial strength, management, brand name, price competitiveness, innovation, and customer loyalty.

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Faiq Mulla
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34 views

Competitive Profile Matrix

The document contains a competitive profile matrix that compares three mobile network operators - U-FONE, Mobilink, and Telenor - across various critical success factors. For each factor, the companies are given a rating between 1-4 and these ratings are multiplied by weights to calculate weighted scores. The total weighted scores show that Mobilink has the highest competitiveness with a score of 3.58, followed by Telenor with 3.18, and U-FONE with 2.85. The critical success factors examined include market share, financial strength, management, brand name, price competitiveness, innovation, and customer loyalty.

Uploaded by

Faiq Mulla
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CPM – COMPETITIVE PROFILE MATRIX

CPM – Competitive Profile Matrix U-FONE MOBILINK TELENOR

Weigh Weighted Weighted Weighted


Critical Success Factors Rating Rating Rating
t Score Score Score

Access to Raw Materials

Efficient Production

Supply Chain Management

Distribution Network

Quality Control

Regulatory Compliance

Market Demand

Market Share 2 0.3 4 0.6 3 0.45

Financial Strength 3 0.24 4 0.32 3 0.24

Management 2 0.24 3 0.36 4 0.48

Brand Name 3 0.39 4 0.52 3 0.39

Price Competitiveness 4 0.32 3 0.24 2 0.16

Innovation/Technology 3 0.09 2 0.06 4 0.12

Customer Loyalty 3 0.24 4 0.32 4 0.32

Total 2.85 3.58 3.18


CPM – Competitive Profile Matrix U-FONE MOBILINK TELENOR

Weigh Weighted Weighted Weighte


Critical Success Factors Rating Rating Rating
t Score Score d Score

Market Share 0.15 2 0.3 4 0.6 3 0.45

Internet-4G 0.05 2 0.10 4 0.20 3 0.15

Financial Strength 0.08 3 0.24 4 0.32 3 0.24

Management 0.12 2 0.24 3 0.36 4 0.48

Advertising 0.08 4 0.32 4 0.32 3 0.24

Brand Name 0.13 3 0.39 4 0.52 3 0.39

Price Competitiveness 0.08 4 0.32 3 0.24 2 0.16

Network Coverage 0.08 2 0.16 4 0.32 3 0.24

Connectivity - latency
experience 0.05 4 0.20 3 0.15 3 0.15

Innovation/Technology 0.03 3 0.09 2 0.06 4 0.12

Customer Loyalty 0.08 3 0.24 4 0.32 4 0.32

Customer Service 0.03 3 0.09 3 0.09 4 0.12

Packages & offers 0.04 4 0.16 2 0.08 3 0.12

Total 1 2.85 3.58 3.18

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