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 What is Value Discussing about the
Proposition? three criteria

Discussing the important types

Importance of the Value
of value proposition and how
Proposition
to make it
A value proposition is a concise
statement of the benefits that a
company is delivering to customers
who buy its products or services. It
serves as a declaration of intent, both
inside the company and in the
marketplace.
 How is it both
What are the How will your
desirable and
specific benefits product fix the
exclusive? How well
your target customer’s does it highlight your
customer will problem or competitive advantage
receive? improve their life? and set you apart from
competitors?
Your value proposition is a unique
identifier for your business. Without it,
buyers won't have a reason to purchase
what you sell. They may even choose a
competitor simply because that business
communicates its value proposition clearly
in its marketing campaigns and sales
process.
 Pain-
Focused

Help ensure that a product or service is

positioned around what the customer
values and needs.
Identifying your unique value proposition
compared to your competitors is the main
pillar that establishes your success in both
marketing and sales. Additionally, an
effective value proposition clearly
articulates why a prospective customer
should buy from your company instead of a
competitor.
The most important details in this text are that there is
a difference between the value proposition of a
company and products. Studio Neat's value proposition
for its company is simple products that solve simple
problems, while its Material Dock's value proposition is
"It's nice to have a designated spot to charge your
devices." This distinction is important because it starts
with a strong brand ethos, which is the way you talk
about and think about your brand, both internally and
externally. This ethos trickles down through
everything, including the company value proposition
and the product value propositions.
The homepage value proposition is the big,
bold heading on your homepage. It can be
product-focused or company- or brand-focused
depending on the type of store you run. For
example, if you have a small number of
products, your homepage value proposition
might be more product-focused.
Don't overlook the need for a value proposition on
category pages. Look at the search engine results
page (SERP) for "women's jeans" and you'll notice
that many of the page descriptions are value
propositions in disguise. However, it is still
uncommon to find a clear and succinct value
proposition on a category page, especially on
SERPs. To capitalize on this, ask yourself what each
category of products on your site promises that's
specific, pain-focused, and exclusive.
A product value proposition goes, you guessed it,
on you page. Each product within each category
needs a specific value proposition. Think back to
the Neat Studio Material Dock example above.
Here’s another great product value proposition
example from Studio Neat.
Anyone who has an Apple TV knows that losing
that tiny remote is a common occurrence. Instead
of having to tear the couch apart a couple times a
day, buy Studio Neat’s Apple TV Remote Stand.
“You know you’re going to lose it. You won’t if you
buy this.”
Simple, right? Perfect, because that’s Studio Neat’s
company value proposition.
By now, you’re starting to see how the value
propositions trickle into and influence one
another. Start with the company value proposition,
then the homepage value proposition, then
category value propositions, then product value
propositions.
.
 E-mail
Marketing
Social
Media

1. Gather voice of customer copy Digital

Campaign
The best value propositions use voice of customer
copy, which is the exact words of current
Mobile
customers to hook future customers. Interview Apps
your customers or send out a survey to better
understand how they speak about you, both to
other people and to themselves. Pay attention to
Content
Marketing
common words and phrases they use to see
themselves in your value proposition. The SEO
language you use plays a big role in shaping their
perspective.
 E-mail Social
Marketing Media

2. Emphasize clarity before creativity

Above all, you must ensure your value proposition is clear. Sounds
obvious, right? Your value proposition needs to serve many purposes, so
achieving crystalline clarity can be quite difficult.
When evaluating your draft, ensure it answers the following questions:
• What product are you selling?
• Who should buy your product?
• How will buying your product improve the visitor or their life? Mobile
Apps
• Why should the visitor buy from you and not your competitors?
• When will the value be delivered?
SEO
Your value proposition should be relatively short—two or three short
sentences, maximum. Every word should improve clarity or make your
main selling point more compelling, otherwise it needs to be cut.
 E-mail
Marketing

3. Focus on benefits, not hype

How many “World’s Best Coffee” signs would you see in store windows
walking down just one busy New York City street? Dozens. Each sign you
encounter would make it a little more difficult to believe the previous
one.
Hype, which can come in the form of superlatives (“best”) and
exaggerations (“world’s best”), can be dangerous that way. Instead, focus SEO
on distinct benefits and the concrete value your product delivers.
If you need to use hype to sell your products, it’s a sign that your value
proposition is not well defined. Or, perhaps, even that your product is
not as valuable as you think.
The value proposition is the fundamental
reason a customer should buy from your
company. It is a single, clear statement that
concisely communicates the value your
company creates in the world. So in a
market-based economy, a strong value
proposition is crucial for a company's
success and survival.
Group Members:

ALCANTARA JANNOE NINO ZERNA

LERO CATAYLO LERO
AGUILAR DAVENIELOVE
GUIBINGCAN JOHN LAURENCE
CABANLIT
CORNELIO JHOB
SPARKS JOSHUA
LAXINA JOHN WEN FROY
LLANA NICOLE BALDOMAR TOMANANG
MONTENEGRO MARIA CRISTINA
DELOTAVO
CUID NICA
CULANAG SHELLA
HERMOSO TROY