Lecture 25 - Market Structure
Lecture 25 - Market Structure
CHAPTER-13
MARKET MORPHOLOGY
Chapter 13
Market Morphology
Learning Objectives
After completing this chapter, the student
should be able to:
• Understand the economic concepts of market.
• Classify markets.
• Distinguish between product market and factor
market.
• Explain the basic characteristics of perfectly
competitive market.
• Understand the key feature of monopoly and
the types of monopoly firms.
• Know the reality of imperfect competition.
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
• Market Structure
It refers to the economically significant feature of a
market that causes an impact on the business
behaviour of the fir-ms.
• Perfect Competition
It refers to the market structure characterized by
many firms to compete in producing identical goods
and the market-en-try is free no market-barriers.
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
• Monopoly
It refers to the market structure in which there is only a single
producer or supplier of a product and the entire market supply is
in his control. Monopoly is antithesis of competition.
• Features of Monopoly
• There exists only one seller but there are many buyers.
• The monopoly firm is the industry.
• There are many entry barriers such as natural, economic,
technological or legal, which do not allow competitors to enter
the market. The monopolist has, therefore, complete hold over
the market supply and price determination.
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani
Chapter 13
Market Morphology
• Oligopoly
It refers to the market structure comprised by a few
producers or suppliers.
• Monopolistic Competition
It refers to the market structure characterised by
product differentiation of many monopolistically
competitive firms in a particular line of production.
Managerial Economics
Himalaya Publishing House Theory and Applications
Dr. D. M. Mithani