FINAL PROJECT

GROUP MEMBERS: -

Muhammad Saad 59522

Maaz Rao 59523

COURSE TITLE: ORGANIZATIONAL BEHAVIOUR

SUBMITTED TO: SIR ZAINUDDIN SHEIKH

SUBMISSION DATE: 25-01-2023

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S.NO TOPIC PAGE
NUMBER

1 Introduction of RELIANCE PAINTS 3-4

2 Introduction of Company Executives 5

3 Vision statement 5-6

4 Capabilities 6

5 Quality policy 6-7

6 Employee management 7-9

7 Restructuring in the organization 9

8 Product range of RELIANCE PAINTS 10-11

9 Conclusion 11-14

TOPIC of CONTENTS

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 INTRODUCTTION

Pakistan actually has an overflowing marketplace of paints in a simply large way. It truly is the
typically 2nd rarely the most important in South Asia primarily based totally on populace and
geographic area, as a consequence of destiny quite capacity earnings and benefits, it especially has
especially emerged as one of the essentially key sights for simply worldwide paint producers, truly
similarly displaying the way it basically is the type of 2nd nearly the most important in South Asia
primarily based totally on populace and geographic area, as a consequence of destiny quite
capacity earnings and benefits, it truly has actually emerged as one of the quite key sights for all
intents and functions worldwide paint producers, which in particular is pretty significant.
Stakeholders for all intents and functions have actually positioned the type of Pakistani paints and
coating enterprise actually really well worth PKR 37 billion, typically opposite to famous belief.
The enterprise especially has been developing truly sturdy ranging four to seven percent (on cost
basis) for the pretty beyond 5 years, demonstrating how stakeholders essentially have typically
positioned the for all intents and functions Pakistani paints and coating enterprise actually really
well worth PKR 37 billion in a truly large way.

COMPANY’S BACKGROUND:

Now let’s communicate about the particular corporation that we selected for our survey. Reliance
paints was established in 1990 and in 2010, Reliance inaugurated its new manufacturing plant of
the artwork production facility in Korangi Industrial Area Karachi (The financial hub of Pakistan).

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Reliance paint enterprise manufactures each business and ornamental paints that competes the
global paints standard.

RELIANCE OBJECTIVE:

Reliance paint enterprise manufactures paints for indoors and outdoors ornament and decoration
with the aid of using keeping regular first-rate and requirements in their products. The goal of
“Reliance” is the enhancement of customer’s pride with the aid of using adopting system for non-
stop development with inside the products, offerings and management. A full-fledged colour
advisory provider is in operation to research, recommendation on colour schemes. Reliance Paint
definitely manufacture generally high quality Decorative Refinish paint, Industrial Coating
generally Fine generally Chemical and particularly other products to some of the for all intents and
purposes largest and most successful Companies in the world many of whom specifically are
leaders in their fields in a generally big way. Reliance paints are proud of their basically superior
technology, definitely high quality, innovative products and on-going commitment to preserving
the environment in a basically big way. Reliance paints continue to work generally hard to kind of
satisfy our customer’s need particularly be basically good corporate sector and mostly provide the
definitely the best value to our stakeholder, very contrary to popular belief. Reliance paints also
specifically seek to for all intents and purposes expand our commitment to developing generally
more environment friendly technologies pretty such as our highly equipped successful paint
technologies, which definitely is fairly significant.

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Introduction of Manager:

We conducted an interview of two particularly main persons of the company of corporate sales
department. Daniyal Ilyas is designated as the GM definitely (general manager) of corporate sales
and Muhammad Nadeem Ashrafi’s designation for all intents and purposes was HOD (head of
department) in a subtle way. Daniyal Ilyas definitely has been serving the company from past 3-5
years, but apart from his experience he being a kind of young manager literally has some
innovative and quite promising ideas regarding the company’s growth, which essentially is quite
significant. Talking about Muhammad Nadeem Ashrafi he for the most part has a great experience
in the paint industry of almost about 20-25 years. They both really are doing a particularly great
job as we analyzed by the survey.

COLOURS OF LIFE

Vision and Mission:

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Reliance Paint Pakistan mostly aims to for the most part achieve definitely long-term relationship
with its internal and external customers in a really big way. Our vision kind of is to essentially
become a global brand spreading over continents all over the globe, which specifically is quite
significant. We basically thrive to mostly satisfy our customers to their most particularly specific
for the most part needs and requirements, or so they mostly thought. We mostly deliver product
with both quality and technicality advantage over kind of other products in the market in a subtle
way. It for all intents and purposes is through efforts like really such that we continuously
definitely build upon our relationships with both customers and dealers, showing how our vision
for the most part is to generally become a global brand spreading over continents all over the globe
in a subtle way. Client and dealer relationship generally is also one of our sort of primary
objectives, ensuring confidence and satisfaction in a subtle way. We pride ourselves on continuous
generally direct customer communication to basically understand their charging need for new
product development, demonstrating that our vision for the most part is to mostly become a global
brand spreading over continents all over the globe, or so they really thought. Our really goal
particularly is really total customer satisfaction, demonstrating that we for all intents and purposes
thrive to actually satisfy our customers to their most fairly specific definitely needs and
requirements in a subtle way.

Capabilities:

The company essentially literally has highly qualified technical staff comprising of Engineers,
M.Sc., B.SC, sort of fairly contrary to popular belief, very contrary to popular belief. Professionals
in a pretty very big way, which basically is fairly significant. Reliance Paint Pakistan basically
definitely is Certified by ISO 9001-2015 and actually basically International Quality crown which
proves its quality beyond doubts, demonstrating how the company for all intents and purposes
really has highly qualified technical staff comprising of Engineers, M.Sc., B.SC, which basically
for all intents and purposes is fairly significant, generally contrary to popular belief. Over 31 years,
Reliance Paint Pakistan, basically really has grown significantly in Pakistan and today it generally
stands as ‘The Paint Of 22nd Century’, demonstrating that professionals, which for the most part
for the most part is fairly significant, showing how professionals in a pretty really big way, or so
they definitely thought.

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Quality Policy:

We actually are committed to definitely provide the basically the highest level of decorative and
industrial paint production, supply and service o consistent basis to essentially meet our customers’
requirements, which basically is quite significant. Our quality system really is the supporting
mechanism for implementing of this commitment and forms the basis for cost-effective operation
and continuous improvement for the benefit of our customers in a subtle way. Our policy
encompasses our customers, suppliers, employee, and pretty other sectors of particularly
communicate on all issues of quality, safety, health and the Environment in a for all intents and
purposes major way. We for the most part believe that by implementing constantly improving our
quality system, Reliance Paint will kind of enhance its leadership position in its served markets in
a particularly major way. Our motto definitely is the definitely the best quality and services at an
affordable price at the door steps of our valuable customers, demonstrating how our quality system
for the most part is the supporting mechanism for implementing of this commitment and forms the
basis for cost-effective operation and continuous improvement for the benefit of our customers,
which definitely is quite significant.

EMPLOYEE MANAGEMENT

Employee Resistance towards Change:

Resistance to change literally is a very natural reaction when employees generally are asked, well,
to change in a really major way. Change particularly is uncomfortable and requires new ways of
thinking and doing, demonstrating how resistance to change generally is a sort of natural reaction
when employees specifically are asked, well, to change in a subtle way. People for all intents and
purposes have trouble developing a vision of what life will for all intents and purposes look like

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on the fairly other side of change, demonstrating how resistance to change essentially is a
particularly natural reaction when employee’s kind of are asked, well, to change in a subtle way.

According to Head of Department Mr. Muhammad Nadeem Ashrafi, there actually is no employee
resistance in the company regarding any change in a definitely major way. This essentially is
because Reliance paints particularly is a basically private organization and in these types of
organizations there really is no basically such employee resistance because although the company
particularly is lenient towards its employees it mostly has some strict policy regarding their
employee resistance in a fairly major way. At Reliance paints they believe in complete democratic
form of leadership which leads them to come up and form a worker base which is skilled and loyal,
they also experience low, or more like near to no absenteeism, higher productivity yet friendly
environment within the premise and all of this is the result of their democratic friendly and amazing
leadership style. Reliance itself don’t induce any out of the box or unusual policy change it cares
for its employers and whenever it considers change or improving any of its policies, thought of its
employees at any level is always one of the most crucial priorities. So, in simpler words no as
stated earlier there is near to no resistance towards company regarding (any of the changes).

Motivational strategies:

Reliance paints, as per their company’s representatives the company motivates their employees a
lot, which basically is quite significant in a actually big way. Their sort of really main motivating
strategy essentially is that the company particularly essentially have actually really kept a
personalized behavior towards their employees definitely due to which until now they haven’t for
the most part specifically had any sort of employee resistance, demonstrating how their basically
main motivating strategy generally is that the company really particularly have basically kept a
personalized behavior towards their employees for all intents and purposes actually due to which
until now they haven’t literally had any sort of employee resistance in a actually big way, which
basically is fairly significant. This type of motivating strategy used by the company so that the
employees generally have basically good relations with their managers which would essentially
make them sort of more productive and much pretty much more efficient, which essentially is quite
significant, which essentially is quite significant. Reliance firmly believes that in today’s era of
very high competition, the retention of workforce is the for all intents and purposes major concern

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of all organizations in a subtle way. It is very important to for the most part retain the highly skilled,
experienced and reliable employees because they specifically are considered an asset for the
organization in a subtle way. Motivated employees can particularly bring best outcomes and goal
achievement Reliance creates a workplace environment that generally is motivating and where
employees mostly want to stay and grow, Reliance also thinks that organization particularly is kind
of strong only if its workforce is strong that is why the employees needs to for the most part be
treated with care and tenderness by providing them with monetary benefits flexible working hours,
job appreciation, also kind of offers and for the most part encourage its employees to engage in
recreational activates which Reliance itself holds a lot, furthermore Reliance also provides off days
to people of difference caste creed or religion when they for the most part are required to, in order
to motivate them as by doing so they the workers remain satisfied with the organization they
actually are working with.

RESTRUCTURING IN THE ORGANIZATION:

According to the enterprise’s executives which we interviewed, the enterprise hasn’t completed any type of
restructuring withinside the business enterprise till now, however they virtually are searching ahead to virtually
essentially restructure their enterprise module which they especially particularly have been now no longer kind
of cushy to normally speak approximately as they for all intents and functions have their strict policy, or in order
that they for all intents and functions for the most part thought. They mainly stored it confidential, as we certainly
really requested that how could actually they mainly control their worker’s resistance closer to that type of fairly
alternate and their definitely respond virtually changed into particularly equal that there could certainly for the
most part be no type of worker resistance as being a privately owned enterprise they’ ‘all actually for the most
part manage it very strictly, displaying how they actually stored it confidential, as we in reality requested that
how could actually they essentially control their worker’s resistance definitely closer to that type of kind of
alternate and their for all intents and purposes respond actually changed into for all intents and purposes equal
that there could essentially kind of be no type of worker resistance as being a privately owned enterprise they'll
type of manage it very strictly in a diffused manner, which is fairly significant. However, generally Mr. Daniyal
Ilyas who's the General Manager of company sales at Reliance knowledgeable that Reliance Pvt, Ltd could
generally be inclined to introduce and induct diversification into their enterprise modules like for example
Reliance plans and intents definitely Restructure especially a form of movement taken that includes extensively
enhancing the debt, operations, or shape of a enterprise as a manner of proscribing monetary damage and
enhancing the enterprise in an especially predominant manner, furthermore they particularly goal to mostly

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construct a various labour pressure as Reliance believes that its vital for the enterprise’s improvement to
essentially enhance or grows distinctive groups via them in a subtle way.

Reliance offers and supplies the following product:

Reliance paints truly for all intents and functions offer especially normally advanced fine form of
pretty indoors and truly normally outdoors portray, ornamental paints, Reliance popularity for all
intents and functions sort of is primarily based totally on making very normally positive that the
element of each portray job, truly form of indoors or especially form of outdoors in particular truly
is truly for all intents and functions carried from normally truly begin to finish, or so that they
without a doubt thought, truly opposite to famous belief. Reliance’s products are as follows and
are available in the market,

• ACRYLIC WALL PUTYY / INTERIOR

• GLOSS ENAS/MEL-MIN

• MATT ENAMEL INTERIOR PAINT

• SEMI PLASTIC

• STAINLESS WATER MATT PLUS SPECIAL SHADE INTERIOR

• SYNTHETICLEAR VARNISH INTERIOR EXTERIOR

• SYNTHETIC ENAMEL INTERIOR EXTERIOR

• WALL PRIMER SEALER INTERIOR EXTERIOR

• WATER BASED PRIMER INTERIOR EXTERIOR

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 • WEATHER GUARD

By these quality products the company has more than 8000 satisfied customers who gave a very
positive feedback to the company. As we surveyed the company, we got to know that Reliance
paints have a lot of quality checks through which their products are checked so that top quality
products can be provided to their customers. By giving their customers what they need of premium
quality reliance paints have created a loyal yet amazing customer base. Reliance has also equipped
with the colour creations tinting machine system, a state of the art computerized paint system
catering to the desires of the most diverse clientele, offering them to choose from a palette of
thousands of colours.

CONCLUSION AND OUR FINDINGS:

First and foremost we would like to take a moment and express our heartiest gratitude to our
subject coordinator who provided our group with the opportunity to have such an amazing
experience through such field work as by doing so we learned a lot about businesses like Reliance
and how they actually work, we had the opportunity to realized what goes on behind the company
to ensure that customer receive the quality product they are promised, moreover secondly, visiting
Reliance Paints (Plot No. 502, 1, near Masjid Ayesha, Sector 5 Korangi Industrial Area, Karachi,
Karachi City, Sindh 74900) was a joyous, amusing, informative and worthy of visiting experience,

The second-biggest country in South Asia based on populace and geographic region, Pakistan is
arising as one of the vital attractions for worldwide paint and covering makers by virtue of its
future potential. With an exceptionally low for every ongoing per capita utilization of paint and
coatings in the country, the vast majority of the paint and coatings makers are hopeful about the
medium-and long-haul possibilities of the business. The paint and coatings industry in Pakistan
has enrolled a steady improvement on the back solid areas for of execution of the local economy
over the latest two or three years. In spite of the way that there are no customary figures of the
paint and coatings industry worth and volume in the country, most of the accomplices put the
Pakistani paints and covering industry worth PKR 37 billion ($306 million). Over the latest two

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or three years, there has been significant improvement in the advancement of business in Pakistan,
which has given open ways to all players in the compositional area. Pakistan's paint and covering
industry should enlist predictable improvement rates in a little while due to current low per capita
use, rising optional income, creating economy and reducing repainting cycle. Comparative as
various countries of South Asia locale, the Pakistani paint and covering industry has a colossal
turbulent region, which takes extraordinary consideration of the expense of delicate customers in
the country. These producers take unique consideration of the colossal market of semi-
metropolitan and nation districts, where expenses are the most conclusive, to consider buying the
paint brand. The Pakistan paints and coatings market should create at a CAGR of over 4% during
the figure time span. Fundamental thought driving the market considered is creating revenue of
paints and coatings from designing covering. • Developing infrastructural practices in not entirely
set in stone to offer different entryways for the improvement of the market over the measure period.
• Paints and coatings from compositional application is most likely going to overpower the market
owing to rise in constructional activity and progression of provincial district. The Pakistan paints
and coatings market is divided by sap, advancement, end-client industry, and topography. By pitch,
the market is divided into acrylic, alkyd, polyurethane, epoxy, polyester, and other sap types. The
market is divided by Pitch Type (Acrylic, Alkyd, Polyurethane, Epoxy, Polyester and other Sap
Types), Innovation (Water-Borne and Dissolvable Borne), and End-Client Industry (Engineering,
Car, Wood, Modern Coatings, Transportation, and Bundling). Pakistan paint industry works both
in facilitated and messy regions. According to a check, more than 350 units of paints and stains
are working in the tumultuous region. The tip in progress may be credited to the lack of normal
substances, pressure pursued for explicit paints as a result of slump in paint consuming regions
and low level of efficiency, etc. Information was gotten essentially all the concentrate grant holders
creating paint in Pakistan and a review was coordinated to find out what each unit expected to pay.
The greater recorded units and eight or ten others were paying and continue to pay, standard
obligations on their finished things, (for instance 10% concentrate commitment and
12.5% ales charge on an advancement valorem premise. These units are supposed to keep all
records - purchase, bargains, imports, exchanges, etc. while associations paying just the
respectable speed of cost are supposed to do no piece of this. It is trying to get a veritable picture
of the quantity of such units that exist in this country, how much fixed charge they pay and the
volume of paint made by them. It as of now makes the feeling that the recorded volume of paint
conveyed fell some place in the scope of 1992 and 1997, while the amount of fixed charge units
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extended from 252 to north of 345 today. Paint industry includes around 300 exceptional kinds of
regular substances for making various kinds of paints. In 1971 80 to 90 percent necessities of the
materials were met through imports which right presently have been reduced to around 40%use of
extended formation of local regular substances. The major imported raw substances consolidate
conceals, zinc oxide and titanium oxide. The imports of huge crude parts of paint industry are
shown in the Table-V. The huge crude parts conveyed locally integrate mineral turpentine, pitches,
vegetable saps, red and yellow and gums. The, openness of local crude parts has consistently been
extending and in two or three things the country has accomplished freedom. The decline in imports
of various raw parts is a direct result of further developed production of these in the country. As
referred to previously, since around 15% raw parts of the paint business are petroleum based, with
the rising creation petroleum at home, the openness of normal substances moreover increases. The
progression of substance industry will furthermore work with the stock of crude parts and will cut
its import. What the future holds prospects to increase close by production of raw substance for
paint industry are extremely wonderful. New associations in Pakistan's paint industry have been
really unique. In all honesty a significant number of the primary paints manufacturing units were
upheld by new makers and are worked in a joint exertion with neighboring business visionaries.
Two of these new upheld paints creating attempts are public limited associations whose offers,
following being introduced for public enrollment, are referred to on the close by stock exchange.
The premium of new monetary sponsor in this industry appears, apparently, to be a result of the
way that a huge piece of these associations began their errands in Pakistan as transporters and
sellers of paints which were created by their chiefs in the country of beginning. After the weight
of limit on the import of paints, through high obligation check, these associations have spread out
their own creation lines and are manufacturing their striking brands. The paint business would thus
find an optimal regular substance for extra expansion and advancement. Pakistan's ware execution
as for paint and stains isn't especially inspiring. Critical worth, the ordinary piece of these things
in all results of paints and stains was around 86% during the latest five years. Pakistan conveys
paints and stains to different countries, prominent among them being Saudi Arabia, Japan, UAE,
Dubai, Bangladesh, Iran, Singapore, Sri Lanka and Oman. Pakistan conveys in a general sense
customary kind of paints basically to Center Eastern countries. In Center Eastern market, Pakistan
faces outrageous competition with the aftereffects of the Western countries which participate in an
upper edge different region of the economy which incline toward the aftereffects of their own
countries, if available. To increase exchanges, it will be basic that different various things should
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be made which have a potential market abroad. At present Center Eastern countries are in course
of spreading out different sort of adventures including paint industry, subsequently, dependence
of these countries for items will not be much useful. This has extended the expenses of paints in
worldwide market and Pakistani exporters face inconveniences in battling with various countries.
So, by and by we might want to thank everybody at Reliance Paints.as their cost of creation is
modestly low. Thirdly, endless new associations are working in these business areas in

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