Ingles
Ingles
8 Consumer
Society
Comparatives and
Superlatives
Cars in a scrap
yard in Canada.
EXPLORE
CD2-28
1 READ the article about consumer societies. Notice the words in bold.
What is a Consumer
Society?
A consumer is a person who buys things, and a consumer society is a society that
encourages people to buy and use goods. 1 Some people think that a consumer society
provides people with better lives. People in consumer societies tend to live more
comfortably. They eat a wider variety of food. They go to restaurants more often.
They also buy a lot of products, maybe more than they need.
Products such as TVs, cell phones, and computers used to be luxuries.2 Today
people can buy these things more easily than ever before. The market for these goods
is growing faster all the time. Consumer societies encourage people to buy bigger and
better products. For example, “smarter” phones come out every year. In a consumer
society, people are often buying newer and more advanced products. This creates a
lot of waste. Nowadays, many people are thinking more seriously about the effects
of consumer societies on the environment, and they are trying to become more
responsible consumers.
1
goods: items that can be bought or sold
2
luxury: something that is expensive but not necessary
206
2 CHECK. Read each statement. Circle T for true and F for false.
3 DISCOVER. Complete the exercises to learn about the grammar in this lesson.
A Find these sentences in the article from exercise 1. Write the missing words.
B Look at the words you wrote in exercise A. Then circle the correct word to complete each rule.
1. For long / short adjectives, put more before the adjective to form the comparative.
2. For long / short adjectives, add -er to the end of the adjective to form the comparative.
2. Add -er to the end of most one-syllable small smaller low lower
adjectives to form the comparative.* If large larger nice nicer
the adjective ends in -e, add -r.
3. Use more before most long adjectives Jack is more serious than Nikki.
(adjectives that have two or more Do you think math is more important than music?
syllables).
REAL ENGLISH
*See page A3 for more information on speling rules for comparative adjectives.
Words such as a little, a lot, much,
and not much, are often used to
quantify comparative adjectives.
4 Complete each sentence with the correct
comparative form of the adjective in parentheses. Tina is a little taller than Nick.
Add than when necessary.
1. New cars are much more quiet than / quieter than (quiet) old cars.
5 Complete the sentences with the comparative form of the adverbs in parentheses + than.
1. My new oven works a lot better than (good) my old oven. It heats up
much (quick) my old oven, but it also burns food
(often) my old one!
2. Now that he’s a manager, Gerry works a lot (hard) he used to.
He also travels (frequent) he did before, and his trips
last (long) they used to.
6 Use the words in parentheses to complete each sentence. Use the comparative form of the
adverb and the correct form of the verb.
1. This computer works more efciently than (work / efficiently) that computer.
1. You can use an object pronoun to complete a Ed is six feet tall. Bob is taller than him.
comparison. But in more formal speaking and Object Pronoun
writing, use a subject pronoun + an auxiliary Ed is six feet tall. Bob is taller than he is.
verb. Subject Pronoun + Aux. Verb
2. Use an auxiliary verb after than. Do not repeat ✓ Ana runs faster than Pat does.
the main verb. ✗ Ana runs faster than Pat runs.
3. A possessive noun or possessive pronoun can My car was more expensive than Ellen’s.
be used after than. My car was more expensive than hers.
4. If the comparison is clear, than and the second Nowadays, smart phones are cheaper.
part of the comparison are not necessary.
5. Be careful! Use than, not then, in a comparison. ✓ I work harder than I used to.
✗ I work harder then I used to.
4. Cars are expensive, but houses are more expensive / more expensive than.
5. Does your new stereo play music more loudly than your old one was / did?
7. Cho’s package arrived more quickly than Kelly’s did / than Kelly’s was.
Matt: My phone is working (1) worse than (badly) ever! And it’s
(2) (old) all the other phones I see, too.
I want a (3) (modern) phone.
Lara: Take a look at my phone. It was (4) (cheap) my
last phone, and I’m much (5) (happy) with it. When I’m
traveling, I listen to music (6) (often) I do when I’m at
home, so I wanted a phone with a (7) (big) memory card.
Matt: Wow, it’s much (8) (nice) mine! The screen is a lot
(9) (large), too. I want one like that!
Lara: Yeah, you need a big screen, because you watch videos on your phone
(10) (frequently) I do.
10 Look at the charts comparing three laptop computers. Then complete the sentences
with the comparative form of the adjectives and adverbs in parentheses.
1. (large / small) The screen of the T400 is larger than the A-50’s, but it is
smaller than the XJ7’s.
CD2-29
11 LISTEN to six people deciding what to buy. Circle the choice each speaker makes. Then
write the reason for each decision. Use comparative adjectives or adverbs.
12 APPLY.
A Imagine that you are going on vacation soon. Brainstorm a list of vacation ideas, for
example, a camping vacation, a resort vacation, a safari, etc. Write your list of ideas in your
notebook.
B Choose two of your vacation ideas from exercise A to compare. In your notebook,
make a chart like the one below. Write notes about your vacation ideas in your chart.
cheap expensive
sleep on the ground comfortable bed
fun relaxing
simple food good food
close to nature gym, pool
C In your notebook, write five sentences comparing your two vacation choices. Use the
information from your chart from exercise B and comparative adjectives and adverbs.
D Choose one of your vacation ideas from exercise C. In your notebook, write two or three
sentences to explain why you prefer it.
I want to go on a camping vacation. It’s cheaper than a resort vacation, and it’s closer to
nature. . . .
E Work with a partner. Share your ideas from exercise C and explain your decision from
exercise D. Did your partner make a good choice? Why, or why not?
EXPLORE
CD2-30
1 READ the excerpt from a discussion between the professor of a business class and a guest
speaker. Notice the words in bold.
1. Dennis thinks that online reviews are not very important in marketing. T F
3 DISCOVER. Complete the exercises to learn about the grammar in this lesson.
A Look at each phrase from the discussion in exercise 1 on page 213. Does the phrase mean
equal or not equal ? Circle the correct answer.
214
LEARN
8.4 Comparisons with As . . . As
As Adjective As As Adverb As
big comfortable well carefully
My car isas as your car. I drive as as you do.
1. Use as + adjective/adverb + as to compare two people, Adjective: Your car is as old as mine.
places, or things that are the same or equal in some way. Adverb: I can run a mile as fast as you
can.
2.To complete a comparison with as . . . as, you can use
a. a noun (+ verb) a. I dance as well as my brother (dances).
b. a subject pronoun + verb or an auxiliary verb b. I dance as well as he dances.
I dance as well as he does.
c. a possessive noun or possessive pronoun c. My computer is as old as Rita’s.
My computer is as old as
hers.
3. In informal speaking, object pronouns are often used Formal: He’s as tall as I
to complete comparisons with as..as. am. Informal: He’s as tall
as me.
UNIT 8 LESSON 3
216 COMPARATIVES AND
5. A smartphone / send messages / quickly / a laptop
1. The opposite of more is less. Not as . . . as and My old car was less efficient than my new car.
less have the same meaning. My old car was not as efficient as my new car.
3. Use less . . . than or not as . . . as with adjectives My son visits less frequently than my daughter.
or adverbs that have two or more syllables. The My son doesn’t visit as frequently as my daughter.
meaning is the same.
4. Remember: If the comparison is clear, The food at Joe’s cafe isn’t as good as the food
the second part of the comparison is at Chez Claude, but it’s less expensive.
not necessary.
The food at Joe’s cafe is less expensive than
the food at Chez Clause, but it isn’t as good.
6 Complete the conversations with less or not as . . . as and the words in parentheses. Do not
use not unless it is included in the parentheses. Use than and the second as only where
necessary.
1. Anita: The clothes in this store (1) aren’t as nice as (not be / nice) they
used to be. Look at this coat! It’s much (2) (fashionable)
the coat I bought here last year.
UNIT 8 LESSON 3
Jackie: Well, that’s true. It (3) (not be / stylish), but it’s also
(4) (expensive).
2. Chris: Check out this new coffee machine! It looks great! Ours
(5) (not be / fancy) this new one.
Mike: Well, it’s definitely fancier than ours, but it (6)
(not be / efficient). It (7)
(not make coffee / quickly), and the coffee (8)
(not taste / good).
4. This supermarket isn’t as expensive as the one across the street. (less)
5. The actor’s new movie isn’t as exciting as his last one. (less)
6. This gym is less convenient than the one near my house. (not as . . . as)
8. The new tablet doesn’t start up as quickly as the old one. (less)
PRACTICE
8 Complete the conversation with less or (not) as . . . as and the words in parentheses.
Make the verbs negative only when not is given. Use than and the second as only
where necessary.
Tina: Your new camera (1) isn’t as big as (not be / big) your old one.
9 EDIT. Read the online reviews of a play house for children. Find and correct seven more
errors with comparisons with less and (not ) as . . . as.
than
ard building a real pirate ship! It’s true that I probably don’t build things as quickly as a lot of other people do. And maybe I’m not as good with to
e ship! He plays in it as often as he can, but my six-year-old daughter isn’t as enthusiastic as he is about it. I’m a little disappointed because she us
UNIT 8 LESSON 3
10 Look at the chart comparing three Internet movie services. Then complete each sentence
with the words in parentheses. Use less and (not) as . . . as. For some sentences, more
than one answer is possible.
4. C-Movie
(add new movies / frequently) FAB.
11 APPLY.
A Use the chart below to compare two or three similar products or services you have used.
For example, transportation services, restaurants, shopping websites, etc. Choose five
categories to compare. Use the chart from exercise 10 as a model.
1: 2: 3:
B In your notebook, write five sentences comparing the products or services from your chart in
exercise A. Use less and (not) as . . . as. Use the sentences in exercise 10 as models.
The TRIMET bus is less expensive than the subway or a taxi. It’s not as comfortable as
a taxi. . . .
C Work with a partner. Talk about how the products or services you chose compare with each
other. Use less and (not) as.....as. Does your partner agree with you?
EXPLORE
CD2-31
1 READ the article about a problem on Mount Everest. Notice the words
in
Mount Everest:
The Highest Garbage Dump in the World?
world.
orld.
Most people know that Mount Everest is the highest mountain in
the
However, there is another fact that many people don’t know: it has becomeone
one ofthe
the
dirtiest mountains in the world. of
Mount Everest is one of the toughest and most exciting mountains to climb on
Earth. It is not the coldest or the windiest place on Earth, but it comes close! These
challenges make it one of the most attractive mountains for serious climbers. Since
1952, over 3500 climbers have reached the top. Unfortunately, most of them have left
equipment and trash on the mountain.
In fact, trash is now one of the biggest threats to the environment on Mount Everest.
Local organizations have brought tons of trash down from the mountain. One of the
most interesting projects handed over more than a ton of tin cans, glass bottles, and old
climbing tools to artists in Nepal. The artists used the trash to create works of art. Then,
they sold the art to raise money for local charities.1 The least expensive work of art cost
$17, and the most expensive one cost $2400.
1
charity: an organization that raises money to help people
UNIT 8 LESSON 3
220 COMPARATIVES AND SUPERLATIVES
2 CHECK. Circle the correct word to complete each statement.
3 DISCOVER. Complete the exercises to learn about the grammar in this lesson.
A Look at the bold phrases in the reading from exercise 1. Then write three more examples in
each column of the chart.
tall exciting
B Which adjectives add most? Circle the correct answer. a. long ones b. short ones
UNIT 8 LESSON 3
LEARN
Superlative
Adverb
the fastest
She runs of all the players on the team.
the most slowly
2. Use a superlative adverb to compare Of all my friends, Alicia calls the most frequently.
the action of three or more people My red shoes fit the most comfortably of all my shoes.
or things.
3. Add -est to the end of most one- Adjective: I bought the longest couch in the store.
syllable adjectives or adverbs to Adverb: Steve works hardest of all the students.
form the superlative.* Use the
before superlative adjectives. It is
not as common before adverbs.
4. Use the most before most Maria is the most careful climber of the group.
adjectives that have two or more The Grand Canyon is the most amazing sight I’ve ever seen.
syllables and adverbs ending in -ly. Of all the girls, Brenda sings the most beautifully.
5. For some two-syllable adjectives and stupid the stupidest/the most stupid
adverbs, either -est or the most can cruel the cruelest/the most cruel
be used to form the superlative.
6. Some superlatives are irregular. good/well the best bad/badly the worst
*See page A3 for more information on spelling superlative adjectives and adverbs.
4 Complete the sentences with the superlative form of the adjective or adverb in parentheses.
1. The biggest (big) piles of trash on Mount Everest are on the lower areas.
CD2-32
A Listen and complete each question with the superlative form of the adjective or adverb you
hear.
6. What is to watch?
B Work with a partner. Take turns asking and answering the questions from exercise A.
1. The opposite of the most is the least. This is the least expensive phone in the store. All
the other phones cost a lot more.
She drives the least carefully of all my friends. All
my other friends drive much more carefully.
2. A prepositional phrase with in or of is often The Nile is the longest river in the world.
used to complete a superlative. This hat is the prettiest of the three.
4. One of the often comes before a superlative China is one of the biggest countries in the
adjective. The superlative adjective is followed world.
by a plural noun.
UNIT 8 LESSON 3
6 Use the words in parentheses to write superlative sentences. Use least when not is included in
the parentheses. Make the nouns plural if necessary.
7. That was a class. (one of the / not interesting / I’ve ever taken)
7 SPEAK. Work with a partner. Talk about people, places, and things you know about.
Use the superlative form of the adjectives and adverbs from the box or your own
ideas.
1. Kelly: I think people are too concerned about having (1) the most modern
(modern) cell phones. Cell phones contain some of (2)
(rare) minerals on Earth, but
many people just throw their old cell phones away
when they buy a new one. This is (3)
(one of the / bad / thing) you can do! But if you recycle your old cell phones,
it’s (4) (one of the / good / thing) you can do.
9 EDIT. Read the article about trash in the desert. Find and correct eight more errors
with superlatives.
Cameron’s Camels
hottest
The Arabian Desert in the Middle East is one of the most hot environments on Earth, and it has
the less amount of rainfall. But to the camel, it is home. The camel is one of the most strong
animals in the world. Camels can go for many days with only a little food and water. When they do
find water, they probably drink the most quick of any land animal. Adult camels can drink about 25
to 30 gallons (95–114 liters) in ten minutes. Unfortunately, finding water is not the seriousest
problem camels face.
Most dangerous threat to camels comes from humans. Tourists in the desert leave trash behind. Camels
think the trash is food and eat it. This is very dangerous for the camels, because it can kill them.
One of the most polluted part of the desert is outside the city of Abu Dhabi. Each year, many
camels die there from eating trash. Cameron Oliver has been trying to change this. Since he was
eight years old, Cameron has been telling people that trash is very dangerous for camels. Of all
the young people in Abu Dhabi, Cameron has worked most hard to help the camels. When he was
UNIT 8 LESSON 3
10 APPLY.
A Work with a partner. Use the words in parentheses to write superlatives. Then choose the
correct answer to complete each fact on the quiz.
5. is (small / continent).
B Check your answers at the bottom of this page. How many of your answers were correct?
C With your partner, write six more general knowledge facts like the ones from the quiz
in exercise A. Use superlative adjectives and adverbs.
B: Is it Argentina?
A: No.
C: Is it Brazil?
A: Yes, it is!
TM
The Greendex is a survey of 1000 consumers in several countries. It asks consumers how they spend their money. Ea
Greendex: Rankings
Overall Housing Transportation Food Goods
Transportation
Food
Goods
B In your notebook, write four or five sentences based on the housing data from the Greendex
chart in exercise A on page 227. Use comparative and superlative adjectives and adverbs.
Use the sentences from exercise A to help you.
Charts 2 EDIT. Read the article about the results of the Greendex survey. Find and correct eight more
8.1–8.7
errors with comparatives and superlatives.
Germans scored highly in the transportation category than they did in the food
category. However, they were least concerned about housing than goods.
The Japanese were one of the least concerned nationality overall. They had one
of the most bad scores in the housing category.
Americans had the lowest overall score of all the nationalities in the survey. Food was the only category in which A
A Listen to a professor discussing the Greendex survey with her students. Then complete the
students’ opinions about the survey.
CD2-33
Martin:
Karin:
5. Cars that use less gas are becoming in the United States.
Andrew:
7. Most people want to make life for themselves and their families.
CD2-33 B Look at the sentences from exercise A. Then listen again. Do you agree or disagree with the
students’ ideas and opinions? Why, or why not? Write notes on your own ideas and opinions
in your notebook.
C Work with a partner. Share your ideas and opinions from exercise B. Use comparatives and
superlatives.
I agree with Martin’s opinion about goods. People don’t shop as carefully as they think they do.
Charts
8.1–8.7
4 WRITE & SPEAK.
A Look at the items in the box. Then rank the items from 1 to 8, with (1 = the least important
and 8 = the most important).
B In your notebook, write six sentences about the items from exercise A. Use comparatives and
superlatives and your own ideas and opinions.
C Work with a partner. Share your rankings from exercise A and your opinions from exercise B.
A Before you buy something, do you compare it with similar products? Discuss your shopping
habits with a partner. Then read the text.
1
brand: the commercial name for a product
GRAMMAR FOCUS
In exercise A, the writer uses comparatives and superlatives to discuss three sleeping bags.
The Ultra Comfort was warmer than the Northern Trek.
. . . it was just as expensive as the Ultra Comfort.
Of the three sleeping bags, the Snowy Down was the warmest and most expensive.
B Read the text in exercise A again. Underline the comparatives and circle the superlatives.
Then work with a partner and compare your answers.
C Work with a partner. Complete the chart with information from the text in exercise A.
Weight
2 BEFORE YOU WRITE. Think of a product that you plan to buy. Compare three different
brands of this product. Complete the chart with information about each brand. Use the chart
from exercise 1C as a model.
Cost
3 WRITE a review comparing the three different brands of the product you chose. Write two
paragraphs. Use the information from your chart in exercise 2 and the article in exercise 1A
to help you.
A run-on sentence is an error that happens when two independent clauses are connected without a connec
✗ I enjoyed my winter camping trip next year, I’ll invite a few friends to join me.
To correct a run-on sentence, you can divide the run-on sentence into separate sentences.
I enjoyed my winter camping trip. Next year, I’ll invite a few friends to join me.
You can also use a comma and a conjunction (and, but, or) between the two independent clauses.
I enjoyed my winter camping trip, but next year I’ll invite a few friends to join me.
4 SELF ASSESS. Read your review and underline the comparatives and superlatives. Then use
the checklist to assess your work.