UNIT 2: APPLIED DIGITAL MEDIA GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

MODULE 1: VISUAL AND INTERACTIVE DESIGN Students should be able to:

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: 6. Understand the considerations associated 8. Discuss revenue models associated with
with marketing mobile apps; mobile applications;
Students should be able to:
Revenue Models
1. Understand digital design principles; 1. Apply design principles to the creation of a
digital media product. Content: (a) Commercial models: Freemium, In-app purchases, In-app advertising, Subscription
models, Developer fees and app licensing/white paper fees. (b) Open Source Apps: Crowd and
Creation of a Digital Media Product (Pre-Production Principles) donation funding. (c) Civic, charity and apps for the development of social and public good. For
example, Disaster preparedness, charity fundraising, health and safety.
Content: (a) Problem definition, target audience/market, design, purpose. (b) Brainstorming
processes, planning, designs, rough sketches, storyboards. (c) Setting of timelines, production
Commercial As most apps develop for corporate client for the The company must foot the bill
schedule/planning and work plan. (d) Proto-type and Idea validation. (e) Implementation.
need to transact business or work for their and pay all cost related to
employees or clients, it means that the company mobile app development and
Problem Definition
must pay out big bucks to secure the right type of maintenance. This can be a
operational app to meet demand. The app will pricey affair but the company's
In the field of Digital Media, a problem is a situation that can best be addressed by using a Digital have a lot more features and usability will be top executives or even for a
Media solution. As such, typical to any problem, this is a concern that needs to be addressed or an greatly focused on as well as its connection to the small business will quickly
issue that if not addressed will lead to discomfort. Solving problem is most important as Digital Media company's/client's core business systems through recover most of this cost in the
practitioners are expected to use their skills, knowledge and abilities to be solution oriented to address their websites. Some external connection to short run, if customers/clients
issues or concerns. servers for posting information gathered through find the app most useful and be
app or added by app usage will also be possible. innovative in meeting their
Target Audience Like how Extranets are used. needs.
Freemium Most apps in the Play Stores for Google and to Persons who are freelancing
The persons to which your product or service is aimed at. Characteristics like: age, gender, ethnic some extent, in Apple App Store, come free and develop these apps for sharing
background, social class, interests, etc. must be carefully understood. (Review Duttybwoy in YouTube) there is no cost associated with download and amongst the general audience.
usage. These apps are most times created for It however can be link to other
Target Market general usage such as drawing, games, schedules, web applications from which
messengers, social media plug-ins for web they get a commission for their
In the economic sense, persons who your product/service will be pitched for buying. That is, those applications, such as Facebook Messenger, app usage connecting to the
persons who will be paying for goods/services produced. Twitter, etc., calculators, picture and video web applications. Using an app
manipulation, just to name a few. to check weather, or to check
Design foreign exchange, could be
linked to a weather station or
Products are created to meet needs in the market being targeted. Small bottles of water are designed for bank that provides for a
children lunch kits and longer bottle waters for athletes in training. nominal cost, live update feeds
the
Purpose

The reason for creating a product or service. Each digital solution is developed based on what is
inspiring its creation. Knowing the purpose of the efforts, one is better able to deliver a content or
solution that is welcomed or needed by the contracting party or for the target audience/target market.

1 138
 Approaches to approval and monitoring of app submissions Activity Ml O 1.lal Completed: Yes D _ _ __ Submitted: D _ _ __

Again, we must recognize that depending on what device you used or code an app for, there may be Review this Digital Media product by way of a commercial.
challenges in getting the app approved. Mobile Apps for i-Devices (iPhone, iPad, etc.) goes through a
much stringent process before they are unloadable to their system for distribution. The sophistication https://v,r\11,T\v.youtube.com/watch?v=mTWGfKaxzR8
of the i-Devices and the level of security features on them, makes it almost impossible to bypass their
approval process. Even if the app is approved and 'slip through the crack', please note that the app can
Who is NCB Bank on the Go targeting? Can you check around from other Caribbean countries ifthere
be pulled at any time without any prior notice given.
are similar services or products used in the marketing of a company? Share your findings in a digital
story including pictures, videos and your response. A Slide Presentation may also be done.
Activity M3 O7-B Completed: Yes O _ _ _ _ Submitted: D _ _ __
In your response, it is advisable to identify the problem being solved, the target audience, the target
If possible, review the approval and monitoring policy for mobile application as provided by Apple
market, the design and the purpose.
App store or Android Google Play Store. Where this is not available, the use the Internet and record in
a word document, point form, popular policies governing app submission, monitoring and withdrawal.
Activity Ml O 1.la2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Provide for discussion maybe in a slide presentation software or some note sharing software. You
could use a collaborative tool to complete this work with others sharing what they have learnt and Many companies are using digital solutions to introduce their business or service/product to the
make just one big presentation of the findings. consumers/target audience. Watch the video contents provided below and give your feedback on
Digital Media solutions used.
J oCAPE DM Unit 2 Mod 3 Objective 8 What Is an In-App Purchasing
./ https://\v-,11,T\v.youtube.com/watch?v=mTWGfKaxzR8
,/ https://wwvv.youtube.com/watch?v=mziFpA 7JU7k Bigga Commercial
Activity M3 O7-B2 Completed: Yes O _ _ _ _ Submitted: D _ _ __
https://wwvv.youtube.com/watch?v=KQezc08v,1dDc Mothers Patty Commercial. Who is it
designed for? The Advertisement?
Examine how apps are marketed across social media platforms. Provide examples of these and
,/ https://wY\T\v.voutube.com/watch?v=g33clrZUXSzY M&M Commercial. Who is the product
determine if these app appeals to intended target audience. Prepare a report.
designed for?

Share your findings in a digital story including pictures, videos and your response. A Slide
Presentation may also be done.

BRAINSTORMING

This can be a group or individual techniques by

which efforts are made to find a conclusion for a
specific problem by gathering a list of ideas
spontaneously contributed by its member(s).
There is also Group brainstorming which is often
lI more effective for solving complex problems that
presents itself.

137 2
How do we brainstorm? GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

• A relax and informal approach to problem solving with lateral thinking. Students should be able to:
• Brainstorming encourages persons to come up with ideas and thoughts that
can be first seem a bit crazy. 5. Understand mobile app revenue generation 7. Describe approaches to distributing and
• models; marketing mobile applications;
Some ideas can later be created into original and creative solutions to a
problem; others can even spark more ideas. Forces one to think outside
the box. Marketing and Distributing Mobile Applications

Activity Ml O 1.lbl Completed: Yes D _ _ _ _ Submitted: D _ _ __ Content: (a) App distribution models: allowing users to discover, test, review purchase, and
download apps. (b) Marketing app through various channels (for example, Social media)
Brainstorming: A Strategy for Creative Productivity - - -
Now that the Mobile App is created, what's next is to get this mobile app into , Dl::lwnkmd 1!fmm
circulation or share the file directly with the client for their use and • APP STORE
Brainstorming is a process one goes through to generate ideas, let the creative juices flow, and problem
distribution. Apps are distributed mostly through the Google Play store for
solve. It can be applied to a variety of activities including conflict resolution, writing, developing a
Android Apps and the Apple App Store for download. If is from here, the
search on the Internet, and figuring out math problems. Brainstorming is an effective way to think of
installation files will work on your device to get the app operational.
new ideas individually or within a group. First, the steps are outlined with a group in mind. Second,
ideas for brainstorming are presented with an individual in mind.
Apps can be searched for by name or by functions in the either App Stores as
they are publicly accessed. For those apps designed for i-Devices, then an i-
Follow the steps in the group strategy, but use the individual strategies to widen your scope for ideas,
Device will be required to download and install. Some signing in maybe
creativity, and solutions.
required based on your contract or service plan. For Android apps, once you are signed up to Google
system, the app store can be accessed on your Android enabled device for easy download and
Brainstorming in a group installation.

a) Allot 20 to 30 minutes for the session. e) Use comments of others to think of new Review these usual documents.
b) Record all ideas on large sheet of paper so ideas.
everyone can see them and they can be f) Keep discussion of the recorded ideas to a oCAPE DM Unit 3 Mod 3 Objective 7 INST ALLING OR ADDING APP TO STORE
retrieved later. minimum during brainstorming. After the oCAPE DM Unit 3 Mod 3 Objective 7 LAUNCH CHECK LIST FOR MOBILE APP
c) Encourage all ideas. Perhaps offer a sticker session, take a break, then come back for a
to the person with the most ideas or with more critical evaluation of the ideas. During Activity M3 O7-A Completed: Yes D _ _ _ _ Submitted: D _ _ __
the most creative suggestion. the analytical phase, make sure comments
d) Do not accept judgmental tones, remarks, are constructive, or students might avoid For the Pet, Mobile App created from Activity M3 O6-A, why not work on getting the app to work.
body language, or facial expressions that speaking up at the next brainstorming The Horne Screen and the other screen would be sufficient for now, unless you could design and
indicate the ideas are good, bad, or funny. sess10n. implement other app screens. Try loading to the App store and install it to another device.

Brainstorming by yourself a) Record the steps that you go through.

b) What challenges where you presented with? How were you able to solve these?
1. Draw or doodle while you're thinking. 5. Work a crossword puzzle or a word search.
2. Ask questions. 6. Do something with the intention of figuring
Prepare to share and discuss with others.
3. Read something. out what you want to focus on.
4. Take a walk with a little notepad and pen. 7. Look around: Write down the interesting
things you see, hear, touch, feel, smell, or
taste.

Source: It ttps :/lwww.teacltervisiou.com/teaclt ing-metltods/resource/504 6. It tml

3 136
What is the cost for mobile application development? MIND MAPPING

Surprisingly, research indicates that for one to develop a mobile application, it is important to work out
the cost of production first. As such, it is important to know what cost goes into a mobile app Mind mapping is a useful technique that helps you learn more effectively while improving the way you
development cost package! record information and supports while enhancing critical thinking. Why not explore the use of these
resources to help you understand Mind Maps? Mind Maps are also called Spider Diagram, Spray
../ If the app is targeting a specific segment of the market such as for iPhone/iPad usage, Android Diagram or Spider Map.
devices/tablets, etc., the cost will vary per the device .
../ As part of the cost consideration, the more features to the app that is added will mean more it will • ,v,v,v.mindtools.com
impact cost. Use of GPS, Mapping, Tagging, etc., are just a few of the frills that can be added. As • ,v,vw.mindmaple.com/default.aspx
features get more complicated, the more the cost of your app development will rise. Simple table • Mind Mapping: Learn How to use Mind Maps to Take Notes, Brainstorm, and Think Creatively
based apps are cheaper to develop than database apps while games and enterprise apps are usually • http://v.r,v,v. youtube .com/v,1atch ?v=k2paRXMKefO
the most expensive to develop. • How To Create A Mind Map http://www.youtube.com/watch?v=mRFnl U3jvCv,1
../ At times, App Development goes through several rounds of development iterations
(cycles). The more iterations there are, then the most time and expertise is used, • •
•
How To Use A Mind Map
http://,v,v,v.youtube.com/yvatch?v=LOXzZCd2tPE
leading to increased cost of human technical skills. It is common for some app
development companies to establish a specific number of iterations at the time of ,I' Focus Mind Maps
signing off. Others have no fixed amount of cycles for development as they profit
more from billing the client. The How to Focus Mind Map will
../ How you plan to market the app will also have an impact on the final price tag. help you to create habits and rituals
for mixing tasks and leisure,
including managing time spent
How do you decide on choosing the right Mobile OS?
online and offline and scheduling
tasks. In addition, the mind map
From the target audience perspective or that of the client, a choice of mobile Operating System to be
explores managing your space,
used may determine which is preferred and one that is popular for use across several devices/platforms.
clearing other distractions and doing
If an app is developed mostly for iPhone, the obviously, an iOS framework may be the perfect choice
one thing at a time.
for that delivery. As more and more users of mobile devices are using Androids, then using Android
OS will be perfect suppmi to meet the needs of the app. Again, the argument is one that depends on
who you ask about a choice of OS.

Answers will be different. However, the central truth and practical solution is to choose a Mobile OS '
C!(:\',l'T cH!::'.GKY,:11.1<.
£!,~All l-/l,'TI! 1/t~I '?CT
TM£ T,l,4K CCNh.. F1f

that will work across all or as many mobile devices as possible. Cross Platform mobile app
development should always be considered!

The specified life cycle for mobile app has many critical important lessons for
business and individuals to learn from as the world journeys into its
mobile revolution era.
Conclusion

The life cycle of a mobile app has mission critical importance for businesses
in a world riding the crest of a mobile revolution. If you aren't using mobility to
empower your business, you are missing out on a huge oppmiunity to generate business revenue
profitability.

135 4
 MOBILE APP MARKETING

Some elements of mobile app effective marketing strategy include:

>" Buzz Creation - this is where you create hype around the app before it is released on the market.
Press Release, Social Media teasers, using Guerilla marketing tactics, etc. is all fair to achieve this.
Show or state how your app will solve problem of its target users when released. Apps should be
sold on being almost revolutionary in nature. Periodic releases of teasers are important to create
that demand that is needed.
>" Integrate the use of Social Media - Social Media Network can spread that word about the app to
be released widely amongst persons. A Facebook Page for the mobile app once created can be
loaded with information and teaser videos that will trigger the need to download the app. The same
social media can be used to collect feedback from users. Tweeting is now popular for this purpose
allowing Fans and Followers to be kept in the know. Almost every social media application can be
used.
>" App Store Optimization (ASO) is important to allow for effective search engine optimization to
allow for easy discovery of the app. The ASO will help the app to be ranked higher on the search
results in app stores, allowing for improved visibility against the competitors.
>" Tapping App Recommendation Publishers. There are many publishers out there who are more
than willing to share your app with their user database. Working on a commission basis, they will
recommend the app and its mobile content. Each time a user downloads the app, they are paid that
comm1ss10n.

Activity M3 O6-A Completed: Yes D _ _ _ _ Submitted: D _ _ __

The National Pet Association of your country is in a frantic move to educate persons about animal care
Activity Ml O 1.lb2 Completed: Yes D _ _ _ _ Submitted: D _ _ __ and legislation that are in place to protect animals. Over the last five years, there has been increased
harm caused to animals and much of this is inflicted senselessly. As part of the national campaign to
Review the mind map above and discuss its construction and logics. Do a short video of your engage the public in taking care of all types of animals, especially those most times ill-treated or
interpretation using screen recording software to assist you to give the picture while you comment on feared, you are asked to:
it.
a) Create a concept for a mobile app. This concept is to be presented as a pitch at an Animal Rights
Protection Society Meeting to be held where stakeholders and the media will be present.
Activity Ml O 1.lb3 Completed: Yes D _ _ _ _ Submitted: D _ _ __ b) Design at least six wireframes for the mobile app along with providing a suitable name, tagline,
logo/banner, etc. Though hand drawn maybe easier to complete in the limited time, a software
wireframe finishing would be preferred for this event.
Discover the potential for seeing beyond barriers with the Open Mind Map. The Open Mind Map will
e) Using appropriate software tool (s), create the home page and one other page of the mobile app
help you to appreciate that often limits are mind made. The Mind Map breaks down transcending
with as much functionality as possible. Have this to present to the audience using a digital video of
barriers and the known, embracing uncertainty via exploration, imagination and creativity and
the screen recording of the App being used.
developing a questioning mindset. In addition, the mind map looks at focus of thoughts and beliefs,
plus blocks real or imagined. Source: 111ww.mi11dmapart.co111

Review this information Resource: !,ttp:llww,11.111i11d111apart.co111/J,ow-to-focus-111i11d-111ap-ia11e-

ge110vese/

5 134
For development of apps for certain devices, one must understand the design patterns of the native
apps that are available for the device type. The attention to design must always focus on simplicity.
Simplicity is more about minimizing design and only using what needs tobe used to enhance the app's
functionality.

It must be mentioned that the Design and

Eurika Ill Refine

Management
Idea generation
Solutions

Innovation
Problem

~,,
-'c2i·
Creativity
~ .
·

(_ Tools
. Learning
~

Development process runs Experience Advice

simultaneously with the life cycle for Install the Android SOK, Results Facilitation
Android Development Tools,
mobile app. As prototyping is finish, and Android platforms. Fun Energy
- ~ Enjoyment
then it is time to build the back-end by
Setup
setting up servers, databases, Application
Program Interfaces (APis) and working Create Android Virtual Devices Access lo ex erts Science & Technology Excellence
out ideal storage solutions. and connect hardware devices
Values
Deliverinq tesutts
that will be used for testing.
A typical set up for an android _ Suporting others
,Trust
application development process is
provided for your review.
It is not a big deal whether the app is Create an Android project with
Development your source code, resource files,
Android or iOS. What is important is that and Android manifest file.
there is a thorough understanding of the
development tools and a process that
Source: Image from X mind
involves effective testing and feedback at
Build and run your application
every stage of the development process. In debug mode.
~Other interesting Mind Map Sites:
It is impmiant to state that the app http://wv-.cv,.xmind.net/ ww,v.smartdraw.com ww,v.mindmaple.com
development process is more about
Debugging Debug your application
controlling risks and ensuring that the app and using the Android debugging Activity Ml O 1.lb4 Completed: Yes O _ _ _ _ Submitted: D _ _ __
reaches the market quickly, while Testing and logging tools
delivering results as per expectations. Create a list of Mind Map Software that you can find on the Internet. It is good to have software that
For iOS apps, these are provided to the does not require the Internet to work. Practice using these as this will be an important skill for a
target audience using the Apple App Test your application using the
Android testing and Digital Media Practitioner must master. Provide at least 5 samples of work you have done using these
Store and these therefore must be Instrumentation framework software.
stringent guidelines set out by the
operators of Apple devices. For Android
Activity Ml O 1.lbS Completed: Yes O _ _ _ _ Submitted: D _ _ __
apps, the process of distribution is much
Configure, build, and test your
easier and flexible and not as rigorous. application In release mode.
However, the Android's published check Create a list of Mind Map Software that you can find on the Internet. It is good to have software that
list should be followed. If the app is for does not require the Internet to work.
Publishing
enterprise or a company's purpose, then
the App Stores online is not appropriate Publicize, sell, and distribute
your application to users.
for this deployment. A more private
route must be established for publishing
these apps.

For iOS Enterprise Apps, the iOS Developer Enterprise Program is quite useful as the publishing of
the app through the App store is not necessary. The app can be pushed directly to the user by
providing the .ipa file directly. For Android Enterprise Apps, these can be configured on user
devices and install outside of the Google Play store. This bypasses the need to sign up for any app
developer program.

133 6
Activity Ml Ol.lb6 Completed: Yes D _ _ _ _ Submitted: D Look at the Navigation Route when developing wireframes. Clearly mark these out. Look for
---- consistency and
You are recently been appointed as a Youth Ambassador to the country's Ministry of Youth and uniformity in
Culture. You are asked to lead a team of persons to come up with a solution and campaign for one of design layouts.
the following issues: Buttons and
menus should be
the same size,
,/ Reducing Teenage Pregnancy. ./Improving use of ICT in classroom learning
colour, font, etc .
./ Road fatality and high incidence of youths involved
Images should
./ Declining use of English Language amongst youths
be placed in the
best position and
Share your findings using audio visual aids and the use of an appropriate Digital Media tool. This will
any other screen
lead to more discussions.
content, such as
video, marquee
text (running
PLANNING DESIGNS text), pop ups
that will need to
Design planning is important as it allows the creative process or idea generation to take place. appear should be
• Such skills must be considered vital for the development of digital artifacts that are produced for clearly shown
specific purpose. maybe on the
• If one is to draw a character for a villain or hero, one must consider brainstorming to come up with side with brief
ideas relating to each. annotations of what
• One must think of the target audience of who is the design being done for as this will guide the situations will cause it to come on .
developer or artist.
It must also be clear that one must understand for what purpose we are designing: comic book, book,
Consider user interaction. Bubbles, Arrows, Scrolling, Pop Ups, Windows, Text size, colour, button
game or animation.
and their appearance, menu location and their displayed colour or feature, must all be considered.
• Colours to be used are important from colour theory study done in Unit 2 Mod 1 Obj. 1 as this will
give feeling.
Why is Wireframe important to Mobile App development?
• Background against which the hero or villain is set.
,/ Showcases the usability of the screen rather ./ Clients can easily see development but can
One must think of the than its looks. also navigate the various sections of the
characteristics that the villain or ,/ Defines the structural foundation of the app, offering a clear idea of its usability.
hero must have. E.g. strength, mobile app. ./ No distractions in the form of colours or
power, magic, courage, rescue, graphic elements, as the focus are not on
etc. Fairy Dust in Thinker Bell, workability but usability.
The Monster has Horn, Long
Teeth, Scary eyes, Scary face, Design App Skins
Dark Green Colour, etc.
Moving from wireframe to actual design by creating the App 'Skins' is the next part of the process.
The 'Skins' speaks to the various screens that must be developed for the mobile app. High resolution
screens are a must. Wireframes do not have graphics or colour elements. The App Screens should be
designed just how they should appear. The Screens should be simplified with not too much details
posted on them. Simplification is the secret for a good mobile app design. For some apps that are for
enterprise mobile applications, it is not necessary to bring each desktop feature to the mobile. It must
be noted that users approach the same mobile app in different ways on various mobile devices and they
may require lesser functionality that makes the performance of tasks a hugely simply and efficient
exercise.

7 132
Sketching must be done before wireframe development so as not to waste time figuring out what is
wanted. This helps to translate the user interface better to the developed app. The sketching allows for
the first strands of ideation to spark and this will guide the entire development process from start to
end.

Wireframe App Design

Most importantly in
mobile application
development is the design
process that includes
Wireframe. The Sources: Google Images and YouTube
wireframe gives
visualization from the Activity Ml O 1.lb7 Completed: Yes D _ _ _ _ Submitted: D _ _ __
designer's perspective of
the skeletal structure of Watch and look at Heroes and Villain in the following cartoons/shows:
the mobile app. The Dungeon and Dragons Cartoon Superman,
wireframe must be He-Man Hell Boy, X-Men, Star Wars, etc.
considered as the
Blueprint for mobile app Feel free to add others to the list. Discuss the elements of the designs of Heroes and Villains. Why not
development as it captures
compile these using a Presentation Software and share with your class mates?
the structure, hierarchy and
relationship between the various elements that will form the entire mobile app interface.
ROUGH SKETCHES

This is a preliminary sketch of an idea to be

developed on. The designs will progress as
one refines and improve the design. More
features and characteristics will come out
while the DM content creator is still in the
creative process. Always capture your work
as you develop it. Take pictures at different
stages. The process is more important than
the final product.

In rough designs, there is a basic sketch that must be kept at different stages. A camera or smart phone
can be used to take pictures of the process. Importantly, your beginning and your journey must be
preserved to show how you developed over time.

Rough sketches serve as preliminary sketches to work being produced for a task specified. It is here
that early features and characteristics are given and even understood as it relates to solving or
addressing the intended purpose of the final design. The final design will be done digitally using
computer hardware and software, and again, snapshots of the design being done should be kept. This
is done by saving the file as version names, e.g. Version 1, Version 2, etc. until you get to final design.

131 8
Activity Ml O 1.lb8 Completed: Yes D _ _ _ _ Submitted: D _ _ __ • Test uniqueness and innovativeness when coming forward with a mobile app. Ensure the app
being developed is not like another. This would be wasted time developing another from scratch.
1. Do a mind map or brainstorming chart for a Villain or Hero that has special powers for a given It may be wise to pitch the idea before a small group of the intended target audience so they can
situation. give feedback that maybe helpful.
2. Produce six sketches of your Villain or Hero using paper and pencil on sheets of paper.
3. Discuss with your classmates and engage your Digital Media teacher in open way to talk about
your production.

Present your findings in a Digital Gallery and invite friends to make suggestions for improvements.

Activity Ml O 1.lb9 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Define Test Deploy

Discuss the medium or target audience your design is suitable for. Why not open a social media group
and invite a few friends to give some comments? You may never
Know what information you can get to help you in your design. Upon completing this, why not record
all the improvements or changes you will make and put this as part of your portfolio

~Review the suggested teaching and learning activities in the CXC Syllabus for Unit 2 Mod. 1 The Mobile Application Development Life Cycle

Feel free to start developing these drawings of sketches on computers using Microsoft Paint, GIMP, or Activity M3 O6-A Completed: Yes D _ _ _ _ Submitted: D _ _ __
any drawing construction software such as Stencyl or any other. You may need a surface tablet to assist
to work with this software to improve your digital creation. Research the activities that are carried out in each phases of the Mobile App Development Life Cycle.
Present this bullet point list in an appropriate electronic format.
D Retrieve this document from www.itsilms.owl-tech.edu.jm. CAPE DIGITAL MEDIA UNIT 2
Mod 1 Objective 2 Pre-Production Principles Activity for Class (First Seminar)
DUseful reading:
CAPE DM U2 Mod
3 Objective 6 Mobile
Activity Ml O 1.lblO Completed: Yes D - - - - Submitted: D - - - - Application
Development Life
Prepare a few sketches of a Villain or Hero suitable for each of the following (do 4 for practice): Cycle from
Conceptualization to
1 Anti-Smoking Education Programme for Youths, 2 Mosquito Eradication Programme in your Marketing
Country, 3 Abstinence Sex Education Programme for Adolescents to Young (and older) adults, 4
Breast Feeding Education Programme for Ministry of Heath, 5 Gender Equality amongst members in
society, 6 Environmental Awareness programme for the Government ofyour country. 7 Music and The design for a
Culture Preservation.for your local culture agency, 8 Peer Pressure Intervention Programmes and 9 mobile app starts with
Drug Abuse Intervention Programme. sketching the screens.
Once the screens are
Provide sketches done in pencil. Then, add colours using pencil crayons. Take pictures at major points clearly laid out, then
during the design process to add in your digital scrapbook.for submission. it becomes easier for
developers to
implement this basic
mock-up. It is from
the sketching of the
mobile app design
that one is already framing out the anticipated user experience.

9 130
Environment STORYBOARD

The use of mobile devices are popular amongst many working professionals. Persons delivering According to Wikipedia, Storyboard is a very helpful tool used to organize information in a graphical
packages carry handheld for clients to simple sign for delivery that is uploaded into online servers to manner that records the sequence in which tasks were done or an event occurs. From the illustrations
indicate when goods have been delivered. The barcode that is used to track these products are also and images contained in each pane (section) of the storyboard, it leads to a pre-visualization of a
scanned upon delivery. With Doctors in surgery, mobile devices can be used as part of diagnostic motion picture, animation, interactive media sequence or even a process to take place. Storyboard
machines to help them carry out fundamental tasks while being able to update patient records from the usage dates back from the early 1930s and was used in Walt Disney Studio in their production of many
device. early cartoons and their productions and is still being used today.

User Profiles
SCENE PAGE

Many providers of mobile phones sometimes require customers to provide details on who is using the
equipment. With that said, some mobile and ISP providers for networks will store customer SHOT# SHOT# SHOT#

information either from device sale or from mobile SIM cards used --, .,_r.__,_ _ _ _ _ __, ...,r.___._ _ _ _ _ _~

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

Students should be able to:

3. understand the processes of developing 6. apply tools and techniques required to create
mobile apps; a mobile application; ACTION ACTION ACTION

DIALOGUE DIALOGUE DIALOGUE

Tools and Techniques to Create a Mobile Application

Content: (a) Conceptualisation (b) Wire framing and prototyping. (c) Overview of available FX FX FX

application tools (for example android SDK, iOS SDK, Blackberry SDK, online app builders and
online mobile app development resources).

Conceptualization
A storyboard pane or sheet may carry about 3 - 6 panes and are numbered in top right hand corner of
For the development of a great mobile application, there needs to be a great idea that drives it. How the page. Scenes can also be basically described. It is important to number each pane in chronological
we create an app in our mind or to frame what will the app do, is quite important to its later order that it should be used to convey the message. Inside a storyboard, actions which must be carried
development. The idea generation (ideation) process behind mobile app development is very difficult out are stated below on the lines provided. FX may speak to any special effects that should be added.
but must be taken seriously, or else, the app being developed will achieve any degree of success.

• First, there must be an initial seed for an idea that one is interested in or a client who may contract
someone for a service to be developed. There must be a clear description of the needs so that one
can be clear about the project's purpose and its objectives. Most time, someone just wants a
mobile app for having sake. Or need a mobile app to meet a need or demand for a business. If the
purpose and objectives for the mobile app creation is not clear, the developer of the mobile app
must flesh this out in the project details. The requirement gathering process must be clearly taken
advantage of to discover information that is needed as well as the effective analysis that will ensure
that the idea is clearly worked out and the objectives are clear.
• Researching the market for mobile apps is important as you not try to recreate an idea that is
already developed by someone. Knowing who is the target market or for who is the app being
developed is important as this must be factored in the idea creation process.

129 10
 Processing Power

Finally, increasing
processing power of cell
phones has made them
j
I GH1ARM
more popular than P.lllm
Pffl
desktop computers being
used. Just about anything
can be browsed and
streamed across a cell
phone. Persons use cell
I
MHz ARM
, MP 4''//IW

phones to control TV, MM:ARM

:UOMH;rOSI' HW
lights, and many other
things around the house.

As can be seen from

these images, the CPU Smartphone Processing Power Comparison
performance in cell
phone have increased
significantly thereby
allowing for better
Image source: Google Image quality phones to carry
out tasks that only could
be done on computers.
Activity Ml O 1.lblO Completed: Yes D _ _ _ _ Submitted: D _ _ __ Phones today can run
1.9GHz, 1.7GHz • 1.3GHz, 1.7GHz, 16GHz
desktop computer
Review the storyboard provided. Give a three-sentence description of what is happening in each pane. 1.6GHz
applications such as
Complete this using Word processing software with the accompany image for each narration. You Microsoft Word,
must crop each frame and use for your assignment. Find two other such storyboards using the Internet PowerPoint, Spreadsheet,
and do the same for them. Present using appropriate digital software such as the e-portfolio or online etc. and even allow for
gallery, etc. documents to be read and htt ://www.mobilere airin online.com
viewed
Activity Ml O 1.lbll Completed: Yes D Submitted: D

Review the videos provided below to better understand storyboard. During this, look up software (i.e.
Springboard) that is used in storyboard development. Feel free to practice using these.

http://\v,v'vv.youtube.com/watch?v=ux Em l lVsjl
Storyboarding For People Who Can't Draw (Like Me!): FRIDAY 101
http://wv,.r,v.youtube.com/yvatch?v=B4ekzThzj jO
Storyboarding Tutorial - Extended Version

ExamRle of stoo;board software Where are we going? The equation above sums it all up.
• w,v,v.storyboardthat.com, https://vvvv,v.toonboom.com/storyboard-software,
,vww.powerproduction.com, http://w,vw.6sys.com/

Demonstrate using two of them for a given storyboard you wish to develop from sketches.

11 128
 MEDIA SOLUTIONS
How the iPhone 6 Plus Screen Works
• Setting Timelines - to gauge the delivery and development process that is taking place and note
Display Size Screen Size Points Rendered Pixels Physical Pixels the outcomes required at specific intervals.
Inches from points used for math/ 3x multiple of points the number of actual • Content Delivery - what is the outcome made or developed to be shown even in its draft stages or
corner to corner coordinates for CSS used for creating Images pixels In the display
as you progress to the outcome.

,
• Product/Idea Evaluation - analyze concepts being developed to see if it fits the target audience or
specifications that were given.

PRODUCTION SCHEDULE

414 X 736 1080 X 1920 Production Schedule is very important in designing Digital Media solutions or just for creating any
5.5 In
points pixels pixels solution to a problem. It is the schedule that tells you in what order are objectives or tasks to be
achieved, how will resources be allocated
over time to gauge the production rate to take

'
As is expected, Mobile providers are trying to provide options for persons to purchase sufficient data
Sunday Monday
April 2011 place to complete the activity at hand.
Samuels (2014) said that a Production
Schedule is a timeline that records the
production rate and activities that take place
during the creation of a product or service.
plan for usage. The problem is that more digital files (pictures, images, videos, browsing the Internet,
etc.) is increasing daily and as such is consuming data. More and more persons are relying on Wi-Fi Wikipedia informs us that the Production
network signals and turn off their Data Usage in their phone or just simply wait until they are in Wi-Fi Schedule is a project plan on how the
range to use Internet features on the phone. production budget will be spent over a given
timescale. Another source tells that the
Production Schedule is to be thought of as a
Activity M3 O5-C Completed: Yes D _ _ _ _ Submitted: D _ _ __
timetable for the use of resources and
24 ,,,, 25
processes required by a business to produce
Test the speed of your cell phone Internet connection. You may be able to find software online or
goods or provide services.
maybe there is a feature in the smart phone you use that can do this. This may be helpful:
http://ww,v.speedtest.net/mobile/
Software tools are used to create Production Schedule and this is like a Gantt Chart. Production
Schedule like a Gantt Chart can record not only the sequence of tasks to be done over time, but it can
Portability
show predecessor tasks and concurrent tasks that must take place during the production of goods and
More and more, persons are carrying around their smart phone and other mobile devices that make services.
them appear to be a part of the daily accessories. Over time, these have increased in popularity due to
the numerous applications and usages that one gets from their mobile devices. As such, mobile In creating Production Schedule, it is advisable to list all tasks and state the time it will take to
devices have even become water proof as people choose to take these in water such as in swimming or complete this. Next arrange the tasks in a logical sequence, noting those tasks that have a predecessor
from one of the many accidents that can occur. Mobile developers are making devices stronger, with tasks that must be completed before it can be done and those tasks that can be done at the same time
greater production of cases and sturdier casings that will protect them even greater. Portability will see before moving onto another task leading to completion. This is useful in Project Management and as
mobile devices maintaining longer electrical charge. It is now a common feature that persons look for such Project Management Software such as Microsoft Visio®, SmartDraw®, etc. can be used to
when purchasing phones. develop these Project Management Production Schedules. It is important that hand drawn Production
Schedules are done and sufficient practiced is made to develop keen understanding before trying to do
it digitally using computer software.

127 12
What are some concerns that must be considered during Production Planning?
Over the years, there has been development to touch screen phones that allow for screen
rotations, with the ability to allow for larger screen viewing. As cell phone screen
What comes to mind in production planning?
change in size, it meant that websites and content for mobile phones had to be
adjustable or shrink when viewed. Developers now created websites that automatically
1. Make a note of how one will arrive at the final outcome (product/service)
2. Look at the resources needed adjusted in size when viewed on mobile devices compared to desktop computers. Try
opening a website on a desktop
3. Time it will take to carry out each task that you have identified to be completed
computer versus a mobile smart
4. Constraints such as budget, time, resources, technical expertise, etc.
5. Contingency planning - what to do if something goes wrong? phone or on a tablet and see how this
is true. Users of cell phones and
other mobile devices are increasingly crazy about
their screen size when they choose devices to meet
their needs.
Prototvpe and Idea Validation
Activity M3 O5-A Completed: Yes D _ _ _ _ Submitted: D _ _ __
A Prototype is an important stage in product development and idea generation. The Prototype is
considered as an early sample of a design, a model or a product idea that is testable or can be used in
Take a few cell phones in your school and record the screen size, name and type of phone and
a mockup of a product idea. It is from the Prototype that one is able to truly evaluate this new design
summarise in a table. Kindly note that screen size is measured diagonally.
for the idea and will allow for a high precision (viett~ of what is to be done.

Activity M3 O5-B Completed: Yes D _ _ _ _ Submitted: D _ _ __

Get a feedback from persons about their cell phones and the user's experience based on varying screen
size. Share your findings in a discussion.

Bandwidth

Bandwidth is the width or capacity of Country GSM Frequency Approximate

a communications channel that Usage (Multiple number of
determines the rate of data transfer. lines of frequencies GSM cell
The bigger the bandwidth is the indicate different phone carriers
better for more data to be transferred sets of frequencies using listed
at a quicker speed. The bandwidth of being used by frequencies
data transfer is measured in Bits per different carriers)
Second (Bits/s) or Megabits per
2qarriers
Second (Mbit/s). For some mobile
network, a Bandwidth Cap is a limit Barbados 1 carrier
that is set for some Internet Service
Tcarrier
Providers (ISPs) that limits the Antigua and 1 carrier
amount of data that can download Barbuda
over a set period, usually a month.
i Gl:Mi;ilf(J!Ji
Guyana GSM 900 2 carriers
Most mobile data plans are sold I
st. bucia . . '-%~1\lf t~atti:~r
based on Megabytes of data or even 900/1800/1900
Gigabytes that will serve persons. GSM 900/1900 1 carrier
Once this is exhausted, then stored i . . . . .· .. GSM. 850 . .. . ... l carrier
credit on cell phones is consumed if
data usage is not turned off. Source: http://allworldcellphones.com/gsm-freguencies-list.htm

13 126
 Idea Validation
Activity M3 O4-C Completed: Yes D _ _ _ _ Submitted: D _ _ __
Once the Prototype is developed, the ultimate design is already framed out for decisions to be taken
Make a list of 10 companies and show screen shots of their mobile applications. Discuss how each is and review done. The idea is now available for validation where acceptance or rejection is done.
used, pointing to sections of the screen. Assess to what extend does the mobile application affects Further improvement or alterations can be done at this stage to confirm the acceptable outcome that is
business or services provided. A digital summary is required in a slide presentation. desired. In Idea Validation, the importance is to ensure that the idea being proposed is acceptable
before launching into business and or production or any related aspects of work. Persons use Idea
Social use of mobile applications is increasingly becoming a big business. Dance and party promoters, Validation in the Research and Design (R&D) process of idea generation.
as well as social dating agencies are creating these to better reach their customers/client easily. Hence,
people are no longer going out to buy tickets or order services, but they are now engaging their mobile Activity Ml O 1.ldl Completed: Yes D_ _ __ Submitted: D- - - -
device to do this. What is concerning is the security of these applications for payments. Again, mobile
applications are finding their way into every social practice there is. Many persons have become so Review the article: 6 Ways to Validate a Product Idea Before You Waste Your Time and Money
attached to their phone and mobile devices particularly because of the large number of apps they can Source: https ://www.smartpassiveincome.com/product-idea-validation/
easily download and walk around with.
Develop a one to two page reflection ofyour thoughts as it relates to developing ideas in Digital Media
Activity M3 O4-D Completed: Yes D _ _ _ _ Submitted: D _ _ __ and getting your idea properly validated.

Identify six social uses of mobile applications. Conduct a research in your school/community to
summarise what mobile applications are used by persons. Present your findings using graphs and Activity Ml O 1.ld2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
tables. Make a digital presentation.
From the Activity Ml O 1.1 bl O and produce TWO Prototypes of designs done using a software.
Activity M3 O4-E Completed: Yes D _ _ _ _ Submitted: D _ _ __
A few images of the production process is important to show major improvements that led to the final
For the following, provide the name of at least two mobile apps that are useful in the Caribbean or submission.
worldwide: Entertainment News History Culture
Discuss with your classmates and get feedback fi·om them as they are asked to validate the output and
Share this with others and see how many others they could collect. present bullet point summary as part of your response for this task along with the software final
drawings.
Activity M3 O4-F Completed: Yes D _ _ _ _ Submitted: D _ _ __
Implementation
Provide a list of characteristics of mobile applications. Discuss these and provide appropriate
examples. A digital summary can be provided. The importance of the design process cannot be overstated as a poorly done design can be
implemented and this may not be what the client wants. As such, Idea Validation is critical to the
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: successful completion of the solution to the problem being faced. The implementation is actions or
steps taken to achieve the final outcome of a design development that can be used in production or
Students should be able to: ready for the consumption by the target audience/market.

2. Appreciate the importance of mobile 5. describe the factors that impact the mobile
content in the Caribbean context; user expenence;

Factors that Impact the Mobile User Experience

Content: (a) Screen-size. (b) Bandwidth. (c) Portability. (d) Processing power.

Agreeably, mobile screen sizes have changed with the development of more sophisticated phone size.
Phone screens were just about the width of 1 ½ match box and of the same length. These phones did
not offer touch screen and had a keypad below them. This was the old look of cell phones.
125 14
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

Students should be able to: Students should be able to:

2. Understand digital principles; 2. Create solutions based on design 3. understand the processes of developing 4. examine the benefits of developing
principles. mobile apps; applications to address local needs;

Design Principles Benefits of Local Apps

Content: (a) Elements of Visual Designs. (b) Colour Theories, Harmony Rules, Tints, Shades, Content: (a) Benefits of developing applications to address local needs. (b) Examples of Apps that
Gradients, Colour Mixing, New Colour Creation. (c) Rules of composition, Rule of Thirds or the address universal issues and needs (for example, bus schedules, restaurant reviews, hotels rankings,
Golden Section/Rectangle. (d) Point of Interest, the Prominence of the Subject. (e) Composition, popular destinations). (c) Social and cultural linkages, entertainment, news, history, culture.
Perspective, Angles, Lighting, Repetition, Proximity, White/Negative Space, Balance and Contrast. (f)
Principles of interactive design (Consistency, Perceivability, Learnability, Predictability, and "Apps for all reasons!" Samuels (2015) bring forward the idea that persons create Mobile Apps for
feedback). (g) Visual impacts of specific colour combinations using a digital format/colour theory. almost every single conceivable reason there are. There are Mobile Apps created for users to engage
them for some business services and even for social/domestic purposes. There are many factors that
Elements of Visual Design drive that converge in recent times to drive the demand for a greater focus on mobile app development.
Teenagers are now developing apps from home by watching video tutorials online, and provide these
In Digital Media, the design process for mobile apps, websites, screen designs, logos, photography, online through app stores. Downloads can now be made in my languages after installation. The
software designs, hardware products such as smart watches or Google Glasses, etc. can be broken combination of low cost android smart phones and adva.ncement made to mobile networking in
down into intricate fundamental elements of visual designs. These basic principles is what makes up developing countries like the Caribbean region, it leads to rapid upgrading in the cycle of creating
the design and constitute what are acceptable standards that must be adhered to. Hashimoto and Mobile Apps to meet needs. Increased features in these Smartphones along with greater accessibility,
Clayton (2009) stated that these elements are the basic tools that persons who are visual designers the app universe and that of the mobile universe are becoming closer as they close the gap that exists.
must use in their day-to-day work processes and therefore having a basic understanding of the This is therefore bringing a delicate balance to the mobile eco-system that exists now.
elements of visual designs is definitely a must for the job.
For the Caribbean nations who wish to create Mobile Apps for profit purposes, then through good
The elements includes: advertising, a global market can be reached for users to use pay-per-download the app or there maybe
the free trial period provided to sensitize everyone to the app then payment starts after. Some of these
Line strokes connecting two points and is one of apps provide in-app advertisement allowing commercial companies to post messages for a small cost
the ve1y basic elements of visual design. We use paid to bring their service to more people who may later be willing to pay for it after trying it. What is
Line surprising is that in the new world of Mobile Applications, local supply and global demand is rising.
lines to provide and create shapes, and later we can
repeat these lines to create more interesting patterns One's mobile app may get buried by those oflarger companies or that rises in popularity much sooner
that can lead to creation of textures. coming from the ease to pay and/or download from the Google Play store or any other popular way
Lines may also possess a large that persons may choose to distribute their app services.
degree ofproperties being thin,
straight, curved, be of uniform Activity M3 O4-A Completed: Yes D _ _ _ _ Submitted: D _ _ __
length or varying lengths, geometric
(drawn using ruler or compass) or Provide a list of mobile apps that are used by Caribbean persons to meet some local demand or need.
organic (drawn by hand). Record in what way persons use each mobile application. Discuss the way to access this application
and provide information as to cost to access. If there is no cost, suggest reasons why. Present
It is often said by Graphic digitally.
Geometric, uniform Organic, non-uniform
Designers, Lines can convey width line width line
emotions using their various Activity M3 O4-B Completed: Yes D _ _ _ _ Submitted: D _ _ __
properties.
Provide a list oflocal needs that Caribbean nationals are using mobile applications for. For each,
identify at least one mobile app that is used. How do people pay for these apps? If they are free, why
do you think they make this so? Provide a digital response.

15 124
Applications of mobile technology Shape -A shape is defined as a self-contained area that is
formed by using different colour, value or texture. Shapes are
./ Social Media (WhatsApp, Facebook, ./ Watch movies and listen music said to have two dimensions being length and width. Shapes h
S ape
Twitter, Instagram, etc.) ./ Personal Organizer can be formed by using lines. Humans tend to identify some
./ Video Calling (Skype, Oovoo ), ./ Customer enhancement / used to allow for objects using its shapes and therefore focus on their details (lines, values, colours, and texture). As
Telecommute, Online Collaboration flexible customer service (i.e. Supreme such, shapes are extremely important to designers for quick and effective communication.
(Google Hangouts) Ventures, allow customers to check for
./ Internet browsing drawing #s using mobile apps . Negative/White Space - This is the clear or unmarked area around a shape (Positive Space). Negative
Space is a part ofdesign that comes when doing Positive Space. Both are important to the design process
Activity M3 03-D Completed: Yes D _ _ _ _ Submitted: D _ _ __ as the help to define the boundaries that must be maintained.

How are people using Mobile technology in their daily lives? Provide six examples and elaborate on Volume - The volume speaks to three-dimensional objects in
the appropriateness of each usage. What dangers are persons exposed to with increasing usage of designs that have length, width and depth. Very often, Digital
Mobile Technology? Designs or Digital Products are viewed using 2D or 3D screen
designs. Some Apps and Websites do have graphics and 3D Volume
Suggest important social changes came from the widespread use of Mobile Devices and Mobile images built in.
Applications technologies.
Value - This speaks to the light and darkness
Content consumption versus content production added to a design. A well-developed design
1. Content Consumption - persons who use the services of mobile phones and services (apps ). with a high contrast of values (one that uses
2. Content Production - persons involved in making mobile devices and services to be accessed by both light and dark values) will create a sense
consumers. of clarity, while a design with similar values
creates a sense of subtlety. Values can be used
Mobile and broadband Infrastructure to show volume in 2-Dimensional designs as Light value Dark value
using lighter values where the light hits the
• Providing wireless internet services to consumers or access through portable modems, mobile object and darker values for shadows.
phones, USB wireless modems to be used on Mobile services.
• Carriers provide the network platform for Mobile devices to communicate. Colour -A very important element, colours are important as an element of light. Colour Theory must
be carefully reviewed as a branch of design principles including the mixing of different colours in
Activity M3 03-E Completed: Yes D _ _ _ _ Submitted: D _ _ __ design and art.

How has broadband for Internet and data services improve in the Caribbean over the last 30 years? Texture This speaks to the surface quality of an object.
What challenges did providers must overcome? How have people respond to broadband and services Repeated patterns of lines using this tilted image for Texture
provided by ISPs? Discuss this in a two-page essay with references made. example creates texture. The diagonal lines will add a
grip effect to the object that would appear as a smooth rectangle. Some textures can be felt from the
Activity M3 03-F Completed: Yes D _ _ _ _ Submitted: D _ _ __ object it appears on or it can be implied texture - one can only see but not
feel. From this app icon design used for iOS6, this mimic a glossy texture.
Assess how businesses are taking charge of mobile services along with complimentary service to
remain competitive in a globally changing world. What are the examples from the Caribbean? How What is Design Principles?
Caribbean are firms monopolizing and dominating this means of business? What challenges do you
foresee or have business reported? Discuss this in a two-page essay with references made. In the study of Digital Media, Design Principles can be considered as the
concepts used to organize or arrange the structural elements of designs.
Activity M3 03-G Completed: Yes D _ _ _ _ Submitted: D _ _ __ That is, the use of lines, shapes, colours, tones, etc. Design principles when
Acquire a photograph of mobile and broadband structure for a Caribbean country from the internet and applied affect the expressive content with the message of a digital work.
review how devices and connection points plays important role for its successful usage. Discuss this in
a two-page essay with references made.

123 16
In summary, these are brief definitions:
Jamaica - Mobile cellular subscriptions per 100 inhabitants (subscriptions per 100 inhabitants)
Elements of Design Mobile ceHular telephone subscriptions are subscription, to a pubflc mobHe t<elephorw, servke using cellular technology, whkh pmslde access to the public switched
t<elephone network. f'ost-pald and prepaid subsulptlons are ln<:luded.

1. Line - Line can be considered in two ways. Linear marks made with a pen or brush or the edge
created when two shapes meet.
2. Shape - This is a self-contained area of geometric or organic form. 1.2x 1.2x 1.4x
3. Direction -All lines have direction be it horizontal, vertical or oblique. Horizontal lines suggest
calmness, stability and tranquility. Vertical lines give a feeling of balance, formality and alertness.
Oblique lines suggest movements and action.
4. Size - This is simply the relationship of the area occupied by one share to that of another.
5. Texture - This is the surface quality of a shape - be it rough, smooth, soft, hard, glossy, etc.
Texture can be considered physical (tactile) or visual.
6. Colour - Property of an object to give varying sensation on the eye because of how it reflects or
dispels light. { 1~1-----------------
7. Value - This is the lightness or darkness of a colour. Value is also referred to as Tone. !
§
Core principles of designs includes: l 100

1. Colour Theories 4. Shades 7. New Colour Creation

2. Harmony Rules 5. Gradients 8. Colour Consistency
3. Tints 6. Colour Mixing
19(,0 1?7! 11!1 ,... , 19?0 199] 19% 200, 2014
Principle 1: Colour Theories Source: World D<>Velopment lndlcatc,r, (WDI), August 20 I 6

How color is applied is important to conveying information From the above data, use of mobile devices has increased significantly as the population changes and
effectively and feeling. Black and White are considered the birth of the Digital Natives became evident after year 2000.
Neutrals. In design, Black is considered a Shade and White is
considered a Tint. Two colours or even more can be mixed Social and economic impact
with each other and a distinct immediate colour is formed.
That is, the combination of colours mixed in their formation of With more and more users taking on the mobile applications market, more people are curtailing their
new colours. life and actions around these mobile devices. It is amazing that as Caribbean people, like persons in
developed countries, the mobile device is increasingly popular and its use is now second nature -
always reaching for a mobile device to carry out tasks. As such, the increase use of Mobile Internet is
Black and White is used to create effects in early animation
increasing, as more persons are purchasing data plans or there is increase use of Wi-Fi to surf the
design drawings of the 1920s. Gray was used by combining black and white. Source: Google Images.
Internet and carry out tasks using many mobile applications we are creating.
Colour Theory is defined as the body of practical knowledge for guidance in how colours are mixed As more persons are using mobile devices, there has been increased number of instruments that are
and the visual effects of a specific colour combination. available but more importantly is the decline in cost for Mobile data services and use of data plan has
increased along with increased traffic over Wi-Fi in communication for mobile devices primarily.

Activity M3 03-C Completed: Yes D _ _ _ _ Submitted: D _ _ __

Suggest what important social changes came from the widespread use of Mobile Devices and Mobile
Applications. Are these changes constant or far apart? How are people and the society coping with
these changes? Are there any lessons learnt or how can you suggest solutions to fix these challenges?
Present a digital essay or if you so choose, list your points/arguments that you would express.

17 122
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: Closer look on Colour Theory

Students should be able to: The swish, movement of the rod to strike the rock
is created by using lighter colour. Elements of the
2. Appreciate the importance of mobile content 3. Contrast the global context of the mobile water spurring from the rock. This picture
in the Caribbean context; ecosystem to the Caribbean context; illustrates Government person as 'Moses' giving
water to the people, and the power in his rod as
Caribbean Context versus International Context given by God. Image Source: Jamaica Observer

Content: (a) Regional and international statistics. (b) Social and economic impact. (c) Applications
of mobile technology. (d) Content consumption versus content production. (e) Mobile and broadband
Infrastructure.

Regional and international statistics

Much of what is happening as it relates to Mobile Application and usage is changing daily as more and
more people are engaged with greater mobility in terms of technology and their wide collection of
Based on the lady's facial expression, different
devices. So much so that many data collecting agencies make attempts to study the data for analysis.
colours were used, blended to create the element
"'"'> . ( 8()()r 'r't.l A
.. " - t'IUIJR/rY, of being upset. The man in the middle look like
Activity M3 O3-A Completed: Yes D Submitted: D ~WA11:(.,M"N
I~Wlt>W he doesn't care but the police man looks
VU6W/M!AF/:I
d(IHPOll&(JV'r startled!
~ Review the Mobile and Communication Statistics for countries of the Caribbean fl4AT MO&li'AMMd Image Source: Jamaica Star
https:/ /dri \'e. googl e .com/file/di l y 1 t8z3 rCOb:? bFChNg3 Yuzko05 nbzpoM,, /view?usp=sharinu
Elements of colour theory are in all art forms
https://clrive.Qoogle.com/file/d/1 Mwzh5,TO6LB5XFYx8-ercGNWVzQuRBWz/view?usp=sharinu
and especially those of pictures or paintings.
https://driw.gooule .com/fi le/d/ 1O9ls9B9023TK Vb\'SUJbpKkA.l CWFBuEj H/\'iew'!usp=sharinu
1498 Leonardo di Vinci gave his artistic
Feel free to find more current statics online and use in your review impression of the Lord's Supper while in 1517
he painted the famous Mona Lisa. Image
Source: Google
Activity M3 O3-B Completed: Yes D _ _ _ _ Submitted: D _ _ __

Having reviewed statics relating to Mobile Applications and Devices, do a comparison analysis of the
report and even use the same resource to plot data for a few countries.

Due to the growing populations of the Caribbean and more use of mobile devices, there is a greater
need for its usage for social, business and further existence.

To discuss Colour Theory and its relevance to a piece of work provided, lighter colours are used as
shading to create effects on letters. Two colours are therefore blended for emphasis.

121 18
 • Used for BBM services for Instant Messages .
The concept that is provided by colour theory is that of the resulting formations of different colours • Popular in the Caribbean but lost market share by more popular messaging devices.
from mixing: • BB is slow to innovate and win over developer support for new apps compared to Android
Developers.
It is from this principle that speaks to the effect of • BBM protects the user's cell# unlike WhatsApp used on mobile phone devices.
lighting on colours. Light results in shaping the
identity of a colour. That is, warm, cool, shaded, etc. Primary Yellow, Red, Blue Apple iOS
can be represented. This defines the characteristics Colours
and identifies different visualizations. Secondary Green, Orange, Purple • Changes to the smart phone market and popularity amongst people who are
Colours loyal supporters.
• Writing software for this OS is challenging.
Tertiary Yellow-Orange, Red-
Colours Purple, Red-Orange, Blue-
Apple'·
Google Android OS
Purple, Yellow-Green and
Harmony Rules Blue-Green
• Uses Linux platform with version of JAVA
• Free accessing
Harmony is achieved through the careful balance
• Posting to this market is cheap or free
qf variety and unity in colours. Colour Harmony
• Strong online community
is achieved using complimentary or 'analogous'
• Easy application approval process
colours. In design, Harmony is similarity of
components or objects looking like they belong of • Greater potential for malicious software to be placed on the
Internet.
together. Common traits between objects include:
(a) colours, (b) shapes (s), (c) pattern (s), (d)
Windows Phone OS
material, (e) pattern (s), (f) material, (g) theme, (h)
style, (i) style, (i) size and (k) functionality.
• Allows taking Windows from your desktop with you .
Other principles of design Challenges of Mobile App Development

• Tint is the mixture of a color with white, ./ Learning to use software or having access to software that can
which increases lightness. write mobile apps.
• Shade is the mixture of a color with black, ./ Need for basic programming skills .
which reduces lightness. ./ Need to determine the device or platform to run the mobile app,
• Gradients are a smooth transition of colour or before development can take place .
texture when rendering. Gradients further ./ Idea generation for mobile app is becoming challenging as too
shows how a colour moves from light to dark many already exists.
tone. ./ Licensing ideas and protection from breaches of Intellectual Property is becoming increasingly
• Colour Mixing is the apparatus of combining difficult .
colours starting from the three primary colours ./ Security of mobile apps that links to network resources (i.e. CXC Mobile App)
in equal proportion.
• New Colour Creation is the mixing of Mobile Devices
colours to obtain a new colour. 1 Secondary
Colour + Primary Colour gives a tertiary Any device of computing that is small enough to be handheld and lightweight, portable, able to access
colour. internet and has similar or same functions of traditional Desktop computers.
Features: Portable (used anywhere, anytime, anyhow), Lightweight, Battery Operated for sufficient
time, Wi-Fi, Hotspot sharing, Bluetooth, GPS, etc. Includes: Samsung Galaxy, Blackberry, Wearable
Computers (i.e. Samsung Smart Gear), etc.

19 120
 FEATURES OF ANDRIOD OS
B()()i WA
• Details and reviews available when a user searches for t'l'll'BR/T}t
YGJw.AJr.{.,ffl"N
businesses on Maps
I~WlbW
• Longer in-call screen timeout default when using the VUdWtM!Am
speakerphone, plus ability to show/hide dial pad 4<INPCW 6()V';
• Ability to save attachments in messages 1141(/' Pli06MIUM!l
• Support added for marquee in system layouts
tp://en. wikipedia.org/wiki/Android version history
• Less expensive that iOS.
• Wider range of Android mobile apps available from Play
store.
•
• Play store is the central point of distribution.

Red is base colour. On the red skirt,

darkness coming from a shade
iOS
Darker shade is created on blue \JI
Apple owned platform for handheld devices such as iPhone, iPod and
iPod Touch. by using black. On her legs, light is introduced to show tone of skin colour.
• Based on Macintosh Operating System. Most developed iOS is iOS 8. Light is coming from the right creating an impact.
• This OS can only be used on i-Devices. High cost for the devices and

•
high cost for the Apps compared to Android Apps.
Issue of file transference from one iOS to another mobile OS is a
problem.
From this image on the left, you can see colour gradient
•:.
Theme Colors

'Ill;
being demonstrated. Why not open software like
Only approved apps can be accessed for use on i-devices from Apple Microsoft Word and look at how various percentages of
Mobile App Store. Therefore, apps in Google Play store are much easier
light is applied to colours.
to load and access compared to an Apple Mobile App Store.

BlackBerry OS

A proprietary mobile operating system developed by BlackBerry Limited for its Blackberry A hue is a colour without a tint or shade. Therefore, Primary and Secondary Colours and the six
handheld devices. The OS provides multitasking Tertiary Colours are classified as a Hue. The value of lightness or darkness applied to a Hue will give
and supports specialized input devices that have Shades and Tints. Red is a hue. Blue is a hue. Purple is a hue. Teal, Violet, Orange, and Green are all
been adapted by BB for use in its handheld. Hues. The appearance of a Hue can be changed by adding Black (shadow) or adding White (light).
Instruments including Track Wheel, Trackball
and most recently, Track Pad and Touch Screen. ./ Add varying amounts of black to get shades. Think of the coming darkness and the darkening
• BB product is known best for its introduction of shadows to remember that a Hue plus black equals a Shade.
BlackBerry Messenger. ./ Add varying amounts of white to lighten a Hue. The light Hues are Tints. In terms of printing,
• Known for its MIDP - Mobile Information you use percentages of the ink colors that make up the pure Hue such as 80%, 50%, or 10%.
Device Profile. ./ All paintings will contain most of if not all of the seven elements of design.
=== Blacl<Ber_ry
• Gave devices profiles to use. Which is the
BlackBerry ID used for user identification vs.
010 Activity Ml O 2.2a Completed: Yes D _ _ _ _ Submitted: D _ _ __
BlackBerry Pin - used for instrument
identification. a) Access the colour image from the image folder and notice the use of light and darkness along the
• Came with its own online storage of contacts, and calendars, text messages, etc. allowing for back clothing of the persons.
up storage and recovery using BlackBerry Protect® software.

119 20
Activity Ml O 2.2b Completed: Yes D _ _ _ _ Submitted: D _ _ __ Mobile devices are fitted with mobile communication abilities that are popularly shown in the smart
phone. Two Operating Systems are sometimes embedded in devices _which incl:ude: (i) the mai~ user-
a) Collect from the Internet colour wheels to be used in studying the effects of colours. facing software platform; (ii) a lower level software acting as a real-time operatmg system that is
b) Collect cartoons and graphic work and comment on the use of the principles of design outlined in the responsible for the Radio Frequency, Mobile Network connection, etc.
content of this lesson.
Activity M3 02-A Completed: Yes D _ _ _ _ Submitted: D _ _ __
c) Using lines from various parts of pictures and create labels annotating the design principles and
comment on the effectiveness of each to the final output.
Trace the timeline for Mobile Operating System since its introduction in the 1970s. Provide bullet
point summation as well as a timeline developed diagram to give a clearer picture of the major
Discuss these with your classmates and place them in your Digital Scrapbook or create an e-Portfolio.
activities that took place. Present both for review to the class.

Design and Colour

Android Mobile Operating System
The principles of good design are the building blocks used to create any piece of art work, and in this

I I
case, digital art. The elements of design can be first considered as the things that make up a drawing, By far, mobile devices using Android OS is rising rapidly than any other
painting or graphic design. Be it good or bad, all graphic work will have most of the elements of operating system used. Developed by Google Inc., Android is based on Linux
design. The principles of design can now be discussed as what we must do to the elements of design to Kernel programming. Android OS has climbed in popularity largely due to the
produce a final output. How well these principles are applied will determine how aesthetic and good easy download and installation of Mobile Applications from the Google Play
the output will appear. Store. Android OS is free and an open source software. However, many of the
bundled and pre-packaged stored software and applications are closed source,
Principles of Design representing proprietary software! This is quite interesting. Fr~m t~e early versions of Android _OS,
prior to 2.0, these were used on mobile phone only. These version~ mclu~e: 1.0, 1.~ a~d ~ .6). Smee
1. Balance - In a design, the balance is like balance in 2.x Android, mobile phones were big users of this, and Tablets rapidly gam populanty m its usage.
Physics. A large shape if placed close to the center can By the development of Android 3.0 release, these were found exclusively operating on Tablets and
be balanced if a smaller shape is placed close to the edge. some Phablets and not on mobile phones. Androids have rapidly advanced itself to Android 6.0.
A large light toned shape will be balanced by a small Android Operating Systems are named after most sweets and desert, much to the delight of many.
dark toned shape (the darker the shape is the heavier it appears to be). These include:
2. Gradation - Gradation of size and direction produces linear perspective. Gradation of colour from
warm to cool and tone from dark to light produce aerial perspective. Gradation can add interest • Cupcake • Gingerbread • Kit Kat
and movement to a shape. Gradation from dark to light will cause the eye to move along the shape. • Donut • Honeycomb • Lollipop
3. Repetition - This speaks to the variation of interest. Without repetition, design can be
monotonous.
• Frozen Yogurt (Froyo) • Ice Cream Sandwich • Marshmallow
• Jelly Bean • Nougat
These five squares look the same with
Activity M3 02-B Completed: Yes D _ _ _ _ Submitted: D _ _ __
just a single glance.
Carry out an active research to give TWO features or outcomes that came with the ~esign of each type
When variation is added, the same five of Android Operating Systems. Store this in a tabular manner and make a presentation as a group to

r, squares though being similar are much

more interesting a design to look on.
Hence, the individual profile or
others.

Activity M3 02-C Completed: Yes D _ _ _ _ Submitted: D _ _ __

appearance of each square can now be
looked on with more details and interests.
There are reports of newer developments in Android OS. These include AOKP, ColorOS,
4. Contrast- Opposite colours and shapes can create this effect in design. Contrast exists in tone
CyanogenMod, EMUI, Fire OS, Flyme OS, HTC Sense, MIU, NokiaX, LG UX, OxygenOS,
or value being light or dark, in direction being horizontal or vertical. It is advised that unless it
TouchWiz, ZenUI, etc.
is your desire to give chaos and confusion in a design, it is always a good idea to carefully
consider where to place areas of maximum contrast.
Provide two features of each; suggest which mobile device each can be associated with. Share this
graphically.

21 118
Activity M3 O1-C Completed: Yes O _ _ _ _ Submitted: O _ _ __ 5. Harmony-Harmony in graphics/painting is how visually satisfying a design or final output of
graphic work appears. This can be achieved by using adjacent colours on the colour wheel or
Recently, it seems that the cost of data services and internet plans have been declining while the even using similar shapes.
popularity and sales in cell phone and other mobile devices keep growing. Based on this argument, 6. Dominance - Dominance gives a graphic work interesting, counteracting confusion and
construct a graph from research to show this information and present. Provide discussion and footnote monotony. In design, Dominance can be applied to one or more of the elements to give greater
in presentation software. emphasis to it in the composition of the graphic.
7. Unity-Relating to design elements it is the idea of how cohesive the elements in design
Activity M3 O1-D Completed: Yes D - - - - Submitted: D - - - - combine to give final output.

Watch the CXC Video: Organized, Connected, Informed, Productive. Give a rebuttal of issues that you Rule of Composition
think need further clarity or make suggestion to issues.raised. Discuss among others and share your
summary. Composition is the placement or arrangement of visual elements or
ingredients of work of art, as distinct from the subject of a work. It can also
be thought of as the organization of the elements of art and design per the
Video can be accessed from Moodie Learning Management System of ITSI OR
principles of art design.
YOUTUBE
Based on perspective, the first ball seems larger than the second. This has
ISSUES RELATED TO SMART PHONES to do with the angle from which one is viewing the image and the
./ Small screens affect visibility for viewing on some devices. Earlier smart phones - e.g. BB Pearl, proximity of the person observing .
Javelins, etc. had a section of the smart phone was for a traditional keypad .
./ Awkward inputs - harder to adjust to onscreen keyboards for some users and newer inputting
methods such as swipe key. Activity Ml O 2.2c Completed: Yes D _ _ _ _ Submitted: O _ _ __
./ Download delay - large websites require more data to access and therefore consumes more data.
Some websites are still set for desktop and not given the alternative for smart phone Collect images from the Internet that will allow you to comment on the rule of composition and comment
access/adjustment. on it in a digital scrapbook. Present for review by others.

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

Activity Ml O 2.2d Completed: Yes O _ _ _ _ Submitted: O _ _ __
Students should be able to:
Collect images from the Internet that will allow you to comment on the principles of designs. Use a
1. Understand the components of the mobile 2. Distinguish between the various mobile
ecosystem; digital scrapbook to show the image and provide effective comments with notations made using
operating systems platforms and devices;
annotated arrows to sections of image. Present for review by others.
Mobile Operating Systems, Platforms and Devices
Rules of Composition
Content: (a) Operating systems and platforms (iOS, Android). (b) Smart devices and Internet of
things. This applies to bird sitting in the picture of a grassy background. The
background is 'smoky green'. The bird is the word of art! Set in a background
Mobile Operating Systems (Mobile OS) are increasing important to guide the entire operations of the which completes the design. If the bird is removed from the design and set on a
device they are installed on. Mobile OS works on Smartphones, Tablets, Personal Development plain background, then the effect of the bird is weak as a graphic design. It is
Assistants (PDAs), Smart TVs, Playbooks, Handhelds, etc. Interestingly, a mobile device is becoming how we compose, how we place images and shapes, and other forms of
a blur as many laptops exhibit features of mobile device. But what are features of Mobile devices? elements in the design art work. Image Source: Google Images
Touch Screen GPS mobile navigation Voice Recorder
Cellular Technology Camera Music Play
Bluetooth Video Camera
Wi-Fi Speech Recognition
Maybe a Radio player

117 22
Point of Interest What makes a smart phone a Smart Phone?

./ Connectivity - ability to
A point of interest, or POI, is a specific point location that someone may find useful or interesting.
use the Internet to access
World Wide Web. This The World
The POI draws the viewer to a certain point in the photography or art work to ensure that the viewer can
can be achieved from
understand the message conveyed by the image.
using Wi-Fi or mobile
has gone
data plan.
~ Striking the rock ./ If your phone cannot get
' ~ri-&~, ,,..____-"I..,..___...,... online, it cannot be Have You?
considered a FULL smart
phone .
./ Computer processing
power - increase
performance compared to desktops computers
./ Ease of use - anywhere, anytime you can access large range of services .
./ Content - ability to access a range of services from using online resources or stored software. E.g.
bill payment, email, etc.

Benefits of Smart Phones

1. Delivery vehicles for mobile application functionality

Facial reaction of the person reaching a wide range of users to access content
globally.
2. They keep you organized, as a personal organizer,
reminder, and task manager.
3. Keep you informed of what is happening,
such as in news and weather, updates via the
public Internet or mobile provider with
information provided.
4. Keeps you entertained.
5. Allow you to find out information that you
need to know while on the go.
6. They keep you connected - to make phone
calls, to check emails, using SMS/text or
MMS/multimedia message, instant
messaging, use of social media platforms that
depends on internet connectivity.
7. Use of Cloud Computing for online storage.
8. Increases new market tools for consumers to
access.
9. To carry out tasks you would do on computers,
particularly Desktop Computers.

23 116
Who are the players or what are the components of the Mobile Ecosystem? Prominence

1. Mobile App Developers who create programs and applications to run on mobile devices. Prominence of the subject speaks to the
2. Carriers for NOKIA location or the eye-drawn to an area of the
communication that LG image. It is how an element in the picture sits
supports mobile in the entire image.
devices.
3. The Market -
This image is a section from a larger
business place that
photograph. It shows the clear position of
deals with selling,
the subject matter and more so its beauty!
promoting,
Prominence of the subject is found amidst
distributing, etc. of
other details in the photo.
mobile devices.
PayPal
4. Consumers -
persons who make
use of mobile
devices and their Activity Ml O 2.2e Completed: Yes D _ _ _ _ Submitted: D _ _ __
many features.
5. Apps or software - In the above images, comment on the Prominence and the Point of Interest. Find three other examples
these programs that from the Internet or take images around you surroundings and make more detailed comments.
are installed or
designed Discuss these with your classmates and place them in your Digital Scrapbook or create an e-Portfolio.
specifically for
mobile device Whitespace
usage.
6. Policy Makers - who create laws and any other regulations governing the use of mobile device. This is any unmarked area in a piece of art.
7. Developers -hardware manufactures that provide mobile devices. Doesn't necessarily mean the unmarked area will
Why mobile devices? be white. It is the open space in the image. The
open space between subject and a composition is
Many have seen that mobile devices are offering advance capabilities that provide a wide range of termed as its Whitespace.
needs to be met for its users. Mobile devices have rapidly become the 'handkerchief' in the pocket
that people just don't leave home without. It is from our mobile devices that we make phone calls, surf
the Internet, browse websites, use social media to keep in touch, use for online work or collaboration
(i.e. Google Hangouts), use the camera and access videos online, listen to music, use for radio, use as When the whitespace is removed, it does not have a negative effect on the
a video camera, read newspaper, etc. graphic used and its message being communicated.

Activity M3 01-A Completed: Yes D _ _ _ _ Submitted: D _ _ __

Identify THREE applications or uses that Mobile applications have not yet attained. Suggest how this
can be fixed.

Conduct a survey to find out what services of Mobile devices do people prefers to use over traditional
use of laptops and desktop. Share your findings and summary with brief comments, all prepared and
presented using digital media tools.

115 24
 UNIT 2: APPLIED DIGITAL MEDIA

Proximity MODULE 3: MOBILE APPLICATION DEVELOPMENT

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

This is how close one is to the object that is
being captured (shot). Proximity increases the
Students should be able to:
level of detail captured.
1. Understand the components of the mobile 1. Discuss the relationships within the mobile
ecosystem; ecosystem;

Mobile Ecosystem

Content: (a) Content, infrastructure, devices and users within the mobile ecosystem. (b) Carriers,
consumers, enabling environment (for example, policy, developers).

What is a Mobile Ecosystem?

The Mobile Ecosystem

represent a common
platform that allows for
many devices such as
tablets, laptops, smart
phones and any other
portable device to /
I

integrate in an efficient !

Angles manner to share data and

access programs and
resources that they are
This is the position from which one draws or captures an image. ',!,fEB':i!T ES 0£\/HOPMHJT
designed form. Most if
not all Mobile
Ecosystem is dependent
on the Internet or some
Lighting network of computing
provided by a Carrier (i.e. Digicel, Lime, Flow, ATT, Sprint, etc.). The ability for the device to move
Lighting is the deliberate use of around and taken from place to place easily is an also a common feature of this system. Mobile
light to achieve a practical or devices will interact with some software (namely, Mobile Applications) that carries out functions on
aesthetic effect. Aesthetic must the device. These Mobile Apps provide for information or accessibility to services we get from the
deal with the natural and Internet. Programs like WhatsApp or Twitter works best with a mobile device, i.e. Smart Phones or
expression of beauty. Tablets. The Mobile Ecosystem primarily focuses on the use of the mobile phone that is connected to
Lighting can create feeling. a Carrier that provides telecommunication services. Some mobile devices can be given this
functionality or some of the functionalities if they are connected to a Wireless network by Wi-Fi.

Many companies depend on Mobile Ecosystem to promote goods and services to their customers and
clients as well as potential business interest.

25 114
Activity M2 O9-A7 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Perspective

Do a short research on Self-Hosted and Third Party Hosted software. Share the knowledge you This is the art of representing three dimensional objects or
acquire in a bullet point form document or slide presentation. images on a two-dimensional surface. This gives an impression
of height, depth and width.
Activity M2 O9-A7 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Review the following CMS and determine appropriateness for their usage. Provide a list of these
systems you may have found, having defined them, and assess their effectiveness. Prepare a report on
these: Enterprise CMS, Web CMS, Document CMS, Mobile Content CMS, Headless CMS.

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

Students should be able to:

5. Develop awareness of current and future 10. Discuss the factors which influence
trends in digital publishing. development and trends in web p 1ublishing.

Factors Influencing Trends and Developments in Web Publishing

Content: (a) Commoditisation, Pervasiveness of technology, Affordability, Accessibility, Adoption,

Empowerment. (b) Emerging Trends. (c) Research tools for discovering and tracking trends.

Activity M2 010.1 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Principles ofinteractive design

Write a two-page reflection on how each of these characteristics affects you as a Digital Media
practitioner as it relates to Web Publishing: Interactive Design is an important asset when
design digital solutions to problems.
a) Commoditisation b) Pervasiveness of technology c) Affordability Interactive Design (ID), speaks mostly to the
d) Accessibility e) Adoption f) Empowerment user experience found in design of digital
solutions. ID is so important to be
2. Feel free to give appropriate examples or illustrations to justify your points. considered by persons developing solutions
that are digitally including Web Pages, E-
Books, Gaming, Animated Storybooks, Mobile
ActivityM2 010.2 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Apps, etc. as it is shaping how digital things
are used by people. ID is a very dynamic and
Identify TWO emerging trends in Web Publishing. Provide a detailed discussion on each including complex study covering a wide range of
their appropriateness and examples of how they are being used. Images and any demonstration of practices in several fields of study that
their usage would be helpful. Prepare a report using a new digital tool. accounts for all aspects of cognitive, emotion
and behavior of users in the target audience.
It should be the aim of Interactive Designers
ActivityM2 010.2 Completed: Yes D _ _ _ _ Submitted: D _ _ __ to make meaningful relationships that must be
established between users and the digital
Identify Research tools for discovering and tracking trends in Web Publishing. Determine how product/service that are used with computers,
to mobile devices, appliances, and beyond.
effective are each tool for its intended purpose and provide a report for review.

113 26
 The overall user experience is therefore shaped by how persons making digital solutions create their Research on the development of software tells that programmers work together to learn from each
products or services for use. Image Source: Garrett. Source: http://www.jjg.net/elements/ other and this assisted greatly in the wide and advancing development in the field of computing.
Netscape Communicate Internet Suite was one of the free software created in the mid-1990s. It is from
Consistent - Our target audience being humans for most digital solutions are extremely sensitive to the off shoot of this that Sea Monkey, Mozilla Firefox, Thunderbird and others became prominent in
change. Any change in the layout in any digital solution will attract attention. As such, when Mobile
phones Operating Systems are improving, they do little to change how the device is operated. their usage.
Persistency of elements on screens, menus, operational procedures sometimes remains unchanged
There is always a clash between OSS programmers and those who developed paid software as the paid
across upgrades in Websites, Phone Menus, etc. As such their Grid Layout and Screen Proportions
developed feels threatened in their field of expertise. Though people can get commercial software
remain almost the same even after upgrades. It is a problem and can be severe
illegally, they never have access to the program code to modify and improve but those with OSS can
Perceivability- An invitation to interaction in digital solution designs. Any hidden interaction can always do this with no threats of breaching Intellectual Property rights.
diminish the degree of usability and efficiency in a digital solution. When creating digital solutions for
clients, one should ensure that the user will not need to search for opportunity to interact with the Open Source Software has become increasingly popular because of:
solution. There should be no guessing where on screen or how to interact due to any confusion that
may arise in design. Designers should ensure that interface is clean and straight forward in order to ./ Security ./ Perpetuity ./ Localization
get good interaction from users. Interaction by no means should depend on luck to find how to do it or ./ Transparency ./ Interoperability
by random discovery when using digital solutions. E.g. Review !tow we operate a remote control for ./ Affordability ./ Flexibility
our Cable TV Set-top box. No one had to show you as the inte,face was Perceivable. Straight
forward and intuitive. Importantly, in designing digital solutions, designs can be set into context of OSS is grounded by the GNU Public License (GPL) which promotes for the "free distribution under
operations or how a device or solution is operated and expectations can be either done by the condition that further developments and applications are put under the same license".
demonstrating what can be done such as animation, videos, or overlays or by describing actions to be
taken such as providing examples or full set of instructions. Review how Help Desks tells you what to Activity M2 09-AS Completed: Yes D _ _ _ _ Submitted: D _ _ __
do and even send you video of how to do it.
How are OSS beneficial to Digital Media producers of content? What challenges do you foresee or
what opportunities do you as a Digital Media personnel see possible? Rebut two points to discourage
Learnability - All interactions for digital solutions must be quite easy to learn and therefore easy to
use of OSS versus commercial software with appropriate arguments.
remember in simple operations. Any user a solution is designed for must be able to use the interface
provided once, they should learn from it and remember forever how to use. In many new designs of Present these findings in a well referenced two-page essay that you will deliver as a speech recorded
digital solutions, persons would use the solution a few times and eventually master it or the general for your DM class or friends. Paper and video must be presented digitally.
principles of how to use. Most demonstrations of digital solutions with devices or systems only take
one or two demonstrations, following guided procedures, and it is already learnt by the user. Activity M2 09-A6 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Predictability - An exceptional design in Interactive Design should be set to accurately measure Using a table of Task, Open Source Software, Commercial Software, provide a list of 15 tasks or areas
expectations from those who use digital solutions. As such, they user figures out what happen before of computing and list at least two examples of OSS and Commercial Software that is available.
the interaction even takes place. One school of thought say that Interactive Designers should show Make a picture of your table and present this for discussion. Feel free to compare findings with
people an interface before they interact, and ask the user what they can do here. Ask them where they classmates or another learner of Digital Media and even collaborate to produce one work as a group.
can use this solution. Ask them what would happen if they do something in the user interface. Ask
them what will be the result or final outcome. Proprietary Software (Closed Source Software)

Feedback -As an important part ofInteractive Design (JD), the feedback or response provided is Persons today prefer OSS because of the lower cost, security, no vender 'lock in' and better quality. A
important. This feedback will provide important acknowledgement of how the inte1face is presented Proprietary Software is one that is owned by the person (s) or the company who developed it. As such,
and useful information about the outcomes in the design inte1face. While designing, we must use there are restrictions on its use and of course, the source code is not available and is a big kept secret.
feedback to better understand where we are in the design of the interface design, what is the current
condition or status of testing, what must be done next and very much, when will be finished with the D Document on Proprietary Software to be reviewed
complete design. Interactive Designers must ensure that the feedback complement their shared
experience when developing and not used to make the design process more complicated. Any failure
to acknowledge, use the interactive feedback can lead to unnecessary repetition of actions, mistakes
and even errors.

27 112
CMS can include: Activity Ml O 2.2( Completed: Yes D _ _ _ _ Submitted: D _ _ __
./ Web-Based Publishing ./ History Editing ./ Indexing
The jive principles of Interactive Designs are important in creating digital solutions.
./ Format Management ./ Version Control ./ Search and Retrieval
Find TWO examples of a digital solution, one being a hardware in nature and the other software and
What is remarkable about CMS it's the ability of the system to treat content different from
create a table to elaborate about how these jive principles are adhered to or deviated from.
presentation. CMS normally have two main parts that is critical to its successful operations:

a) Content Management Application (CMA)- being the end user interface that will make users Express any concern and any need for improvement in their design of the interface.
who have basic or limited experiences and knowledge/skills to add, modify, remove or update
content on the system without the need to request assistance from the Webmaster who normally Present your findings using a video demonstration done with screen recorded software of your
manage such a system. exploration.
b) Content Delivery Application (CDA) - which allows for information to be collected and used for
updates to website.
Visual impacts of specific colour combinations using a digital format
Activity M2 09-Al Completed: Yes D _ _ _ _ Submitted: D _ _ __
Colours strike various emotions in humans. White in a room encourages spacious thought. Bright
Read up and be more knowledgeable about Digital Asset Management System (type of CMS) and its colours suggest happiness. Review the range of colours used and think about the experience or feeling
application for use in Digital Media. each create or evoke. Look at how well colours blend together.

Activity M2 09-A2 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Research and provide a list of five popular Content Management System (CMS) and state their
features as well as their use.

Again, make a digital presentation using a new Digital Media tool of your choice.

Activity M2 09-A3 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Content Management Systems have some common features. Provide a list of these and expound on
their usefulness.

Activity M2 09-A4 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Record using a table in a word processing document, the merits and demerits associated with Content
Management System use. Discuss with others and see what new information you can add to your list.
Activity Ml O 2.2g Completed: Yes D _ _ _ _ Submitted: D _ _ __

Open Source Software Collect a set of paintings and or digital designs or visit an Art Gallery and get permission to take pictures
of their art work. Follow clear guidelines about how art work on display can be photographed.
In the last 15 - 20 years, the phenomenon of cheaper and free software has dominated
much of the development that has taken place. Open Source Software or OSS is any
Speak to the feelings colours used to create and the varying styles used by the artist in their production.
computer software for which the source code (program language code) is made Provide a written account with sufficient graphical illustrations in your report and display in a digital
available with a license in which the copyright holder gives permission to study, format.
®
change, improve, and distribute the software to any one for any purpose they have a open source
need for. It is important to note that many OSS is created out of a collaborative public initiative
manner where programmers across the world work together to create such a product.

111 28
 Activity M2 O8-B Completed: Yes D _ _ _ _ Submitted: D _ _ __
Activity Ml O 2.2g Completed: Yes D _ _ _ _ Submitted: D _ _ __
Creating Online Spaces
a. Create a set of graphics of no less than 10 pieces using the range of elements discussed in this
Using the Internet, create online spaces to showcase your work or showcase what you have learnt from
section. Ensure that you discuss each and maybe place online in some form of gallery for others to see
Digital Media. These include Wiki, Blog, and Social Networking tools. Showcase these with digital
your walk through. The works should be original and carry your tag in the bottom right with the date
evidence as you learn more about the online power of Digital Media publishing across several
or month and year of creation.
platforms.
b. Why not have an online art show and get others to comment on your work? This can be best done by
social media.
Self-Hosted versus Cloud hosted

With development in Internet technologies and the many software platforms to share content, the
debate for self-hosting versus cloud hosting continues to be a heated discussion. Self-Hosting
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: platforms are those that you are able to store all content on your local computer (or a local computer
server in an organization). This therefore will give operators all controls over their content and direct
Students should be able to: ownership to content placed on their platforms. In Cloud Hosting, the content is stored in the Internet
Cloud Based Servers that allows for subscription to use the facilities that can be accessed anywhere,
2. Apply multiple design options to create 3. Critique the impact and motivations for anytime across the Internet.
innovative ideas; indigenous digital products;
Activity M2 08-B-1 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Impact and motivations for indigenous digital products
Determine what are TWO advantages and TWO disadvantages ofSelf Hosting vs. Cloud Hosting in
Content: (a) Meaning of culture in evolving technology. (b) Screening/critique and observation. digital publishing platform. Share your discussion with others and add to your knowledge what they
(c) Case studies to determine the impact and motivations for indigenous products. found. Prepare a report including the table ofyour response and those you got from others.

Original Syllabus listed: Santana T&T, Hama Films Mitzi and Howard Allen, UTT Crab Catcher GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
Game, Jamaica Cabbie Chronicle.
Students should be able to:
The Caribbean Region is home to many 'indigenous content' that today affects our creativity in
design. Indigenous refers to an idea of the region or location. It is those ideas, practices, norms and 5. Develop awareness of current and future 9. Describe content management tools and
activities that are originating naturally or even artificially in a geographic location. It is considered trends in digital publishing. techniques;
Native to the geographic area.
Web Content Management (WCM) Tools and Technique
Culture
Content:
• This refers to the arts or other manifestations of human intellectual achievement regarded
collectively. (a) Definition of content management. (b) Classifications of content management tools/ techniques
• The ideas, customs and social behaviours of a particular people or society. (self-hosted versus Cloud hosted, open source versus proprietary, software). (c) Content management
systems and techniques (Content Management Systems (Enterprise CMS, Web CMS, Document CMS,
Mobile Content CMS, Headless CMS)
Activity Ml O 3.la Completed: Yes D _ _ _ _ Submitted: D _ _ __
Content Management System (CMS)
To what extent does culture affect the development of digital artifacts?
The CMS represents a powerful online software application that supports the creation and modification
Debate this using a social media platform or chat room forum. Engage your classmates or team of any digital content but use of a simple interface that reduces the need for highly technical skills in
members of Digital Media in your school, from other schools or even find persons on Facebook and programming and web application, allowing for multiple users to work closely and together in a
have a serious discussion. Produce a copy of the chat and write a one page reflection. collaborative environment.

29 110
 Videos to Watch of Digital Content that is indigenous to the Caribbean Region
Activity M2 07-BS Completed: Yes D _ _ _ _ Submitted: D _ _ __

Using the same examples above, create a table to summarise evaluation of the forms of digital ../ http://v,,rv,rw.youtube.com/v,1atch?v=oryTGmWlLwA&list=PL07Cl 7B58A3A4B32E
publishing based on the criterias: accuracy, authority, usability, accessibility, satisfaction, purpose, Santana T&T - Pastor Stewart
risk and security concerns. Report this in a Word Document properly formatted. ../ http://www.youtube.com/watch?v=uYGx4xbWc A UTT Crab Catcher Bananas in
Pyjamas - Crab Catchers
../ http://www.youtube.com/watch?v=4a5DFSbSP9U Jamaica 50
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: ../ http://www.youtube.com/watch?v=6JHfltlgCoU TriniTools
../ https://wwvv.youtube.com/watch?v=Ok2gEFP 2wc Rasta Mouse
Students should be able to:

4. Develop content appropriate for digital 8. Evaluate the usefulness of online publishing Tl,ere are many more episodes to watch and tl,ese can be located using YouTube. Watcl, these and
publishing in the Caribbean context; platforms; do extensive critique wl,i/e you screen tl,em. TJ,is is an important skill tJ,at you must acquire.

Online Publishing Platforms Screening/Critique Techniques

Content: ../ Watch the digital artifact with an open mind.

../ Look at details and background .
(a) Hosted (free or paid). (b) Utilising online platforms and publishing content (For example: ../ Look at the dialogue/speech.
Publishing blogs, writing on Wikipedia, publishing videos on YouTube, streaming on social media ../ Look at sound effects and their appropriateness.
platforms and apps). (c) Benefits and limitations of using online publishing platforms. ../ Look at camera angles and the importance of the captured images.
../ Identify the target audience/market .
Hosted (Web Hosting): Free or Paid ../ Suggest or state clearly the purpose of the digital media product.
Hosting of information and services on the Internet is becoming a new door through which Caribbean
persons can now promote themselves ifthere is to be greater economic thrust in Caribbean. Notably, Activity Ml O 3.lb Completed: Yes D _ _ _ _ Submitted: D _ _ __
more companies and even civic organizations as well as schools, are utilizing free web space, that
accounts for significant cost savings and tremendous benefits. Free web hosting is now popularly used Having watched the three case studies provided in (former) Syllabus: Santana Videos from Trinidad
such as Wiki spaces, Weebly are among some of those that are used. and Tobago, University of Trinidad and Tobago Cab Catcher, and Jamaica Cabbie Chronicle, complete
a critique of each. Compare the points using a table and provide bullet list stating your point. Share
Paid services are also used mostly by professional companies and organization, due to the long-term
this in a class discussion and made specific reference to content in the production you watch.
maintenance contract as well as ongoing technical support. It is more important in organizations,
companies and those who operate websites for business purposes as the failure of their websites can
affect their business income and reputations. Activity Ml O 3.lc Completed: Yes D _ _ _ _ Submitted: D _ _ __

Activity M2 08-A Completed: Yes D _ _ _ _ Submitted: D _ _ __ Look at local commercials that promote digital products for education campaign and
social/entertainment. E.g. Broadcast Commission I-Cat commercials, the NuhDutty Up Jamaica
From your active research, provide a list of Free Web Hosting services along with Paid Web Hosting environmental campaign, Mothers Patty Commercial, etc. There a range of others from across the
services. What is the cost of Paid Web Hosting and identify what are the guarantees or benefits they Caribbean Region and you may wish to look at these and note the difference in cultural content and
get from payment? relevant style of presentations made.

Share this in a discussion online and present this digitally. From the screening, why not open a Blog on a Social Media application and post your comments and
engage the public or just your friends to share their thoughts?

Provide screen shots of this for marking in a PowerPoint Presentation.

109 30
 SAMPLE OF INDIGENOUS CONTENT - JAMAICA Marketers are now reviewing large amounts of data for market research to assess and improve the
effectiveness in which web services are being accessed and used. Marketers are working with the IT
BROADCASTING COMMISSION JAMAICA I-CAT department in organizations to capture more online traffic for company services, and use this to further
market the company/business allowing for more income and economic support .
./ https://www.:youtube.com/watch?v=87uP ./ https://www.:youtube.com/watch?v=2Zini
SDKeZEQ With new advertising campaigns for companies, many companies continue to value the input of their
YmhJb0
./ https://www.:youtube.com/watch?v=m3H online business allowing for more customers and clients to be reached. Impressively, there are so
8d061mro many ways to use a wide variety of Site Analytics to allow for greater gauge for traffics and popularity
trends. Examples of Site Analytics include Click Rate, Site Visit, Site Visit Duration, Log File
Analysis, etc.
What must I do? Critique and observations points recorded.
6l:I" Interesting information: https://en.wikipedia.org/wiki/\Veb analytics
Points suggesting indigenous product of Jamaica:
Activity M2 O7-BlA Completed: Yes D _ _ _ _ Submitted: D _ _ __
• Rhythm suggest Jamaican reggae music, Make a list of 15 Site Analytic tools that are useful to companies to monitor web traffic. For each,
• Scenery suggest Jamaica's communities (inner city and tourist), give a brief report on how they are used, what reports are available and how can they be used by
• Saw the link of environmental pollution to Jamaica's Tourism product and the effect on our companies. Provide a detailed report in a tabular format.
national environment.
Provide this for review by others in a digital format.
JAMAICAN JONKONNU contribution to the documentation of our
ancestral pass.
Activity M2 O7-BlB Completed: Yes D _ _ _ _ Submitted: D _ _ __
https://www.youtube.com/watch?v=kizOkl k • What is the impact of this content on the
DOgM Caribbean people and your personal life as Recently, more and more persons are accessing and using smart devices such as mobile phones and
an African descendent? tablets to connect. Research six methods used for Mobile Web Analytics and state how effective each
What must I do? is used. Are there any method(s) of the six that is common to general web analytics?
• Look at this digital media product and BELE DANCE (PERFORMED IN
record 5 points of observation. TRINIDAD) Provide information in a suitable digital format.
• Critique the relevance of this product to
other traditional or indigenous products or https://www.youtubc.com/watch?v=ruvnglZ Activity M2 O7-B2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
usage in the Caribbean. 6\VdA
https://www.youtube.com/watch'?Y=wz 3f 5 What are the stages in Web Analytics process? What are the activities that are provided in each
ROOTS BY ALEX HAILEY Vnpl stage?

https://www.youtube.com/watch?v=tlS d9y What must I do? Present an image drawn and provide your bullet points.
JRdM • The term is now used in Jamaica to mean
style, elegance, class. Activity M2 O7-B3 Completed: Yes D _ _ _ _ Submitted: D _ _ __
What must I do? • Look at the relevance of this African dance
• Watch the video and do a screening critique performed and see it correlates to the Provide a list of characteristics that are used for the evaluation of websites and provide detailed
and comment on its relevance to indigenous Jamaican term? account of their usefulness with appropriate examples. Use a digital tool to present this information.
product of Africa to slavery and its Also, you may use an online social media group to educate your classmates or engage others and make
one complete report. Provide digital evidence of this.

Activity M2 07-B4 Completed: Yes D_ _ _ _ Submitted: D_ _ __

For each of the forms of digital publishing, discuss their importance and usefulness using real
examples. Provide links for these forms of digital publishing and highlight significant features. Share
using a presentation tool ofyour choice.

31 108
So, realistic or not, we can never try to develop a product or service that will greatly impact people's
lives and provide for them. It is no good that a great
digital product or service fails when one uses it or that or1 1
https://www.youtube.com/vvatch?v=iCFLgdhZLEU
it has periods of malfunctioning as this will lead to loss
of interest by users. Sometimes, developers promise What must I do?
too much in an initial digital product/service. As such, • Is there relevance of this indigenous product of the African
nothing is wrong in putting out initial prototype ancestors in Jamaica and the region?
designs and releases, and as new features has been
tried and tested, then release the updates to consumers.
This allows for systematic roll outs with fully
workable features of products and services. JAMAICAN MUSIC - SKA ERA
Leadership in Digital Publishing
https://www.youtube.com/vrntch?v=09H:yXc4e7Qc
As digital platforms improve, there will be more and more items produced for consumption by users. It
is important to be on top, to be the forerunner and pace one's product/service to enjoy superior returns
on investments. It is important to look at the publishing taking place with so many new magazines Locate the video on SKA for Byron Lee and the Dragonaires on
and newspapers becoming digital in nature being used today. Over the last 5 years, there has been a YouTube.
reduction in print media, with more persons opting for digital textbooks and digital literary materials,
for greater use with smart devices. SIMMER DOWN
What must I do?
Activity M2 O7-A4 Completed: Yes D _ _ _ _ Submitted: D _ _ __ • Look at the movements to see the indigenous product and the use of musical equipment?
ht tps ://,,wv,.youtube.com/watc h ?,·= XhLjOg l lXut8
Identify at least 10 Digital Published works that is present in the Caribbean and express what is their • Do you see the movements of modern
target audience, to get digital copies of their products and discuss the finishing touched as well as the dance such as Siva with Ska? How music DANCE HALL QUEEN
way in which they disseminate their products. was directive of what must be done?
Actions of real life were simulated in the https://ww,, .youtube .com/v, atch'?,·=2E0u46lb,
Share your response and research through use of an appropriate digital tool. music? -Q
https://www.youtube.com/watch?,=yPpfEN48l
AJI BOUNCE - MODERN MUSIC OM
Site Analytics It is important to be able to measure internet usage using
international
https://www.voutube.com/watch?v=DOZHLI What must I do?
standards. Site
(AN~~ Analytics, or Web Basic Steps of Web Analytics Process
zllxvs • Any relevance to African dance forms? Is it
indigenous to the region?
Analytics is a
What must I do?
measurement of
collection, including analysis and reporting Collection
Drives
Processing
Drives Developing
key
Drives
Formulating
online
• Is there a significance of these dance Mo~~
of data into
of data
Drives information Drives
performance
Drives strategy movements to our indigenous dance DELLA MOVE BY
of web related data for the purposes of truly Indicators
ADMIRAL BAILEY
understanding while optimizing web usage. movements of the Caribbean?
Typically, Typically, Counts and Online goals,
For some, companies are now using counts. ratios. ratios Infused objectives, or
with business standards for
Site/Web Analytics more than a realistic Basically, Data strategy. organization.
DING DONG - SYVAH & DANCEHALL
https://www.youtube.com/watch?v=XhLjOg
measurement of what traffic of data is data becomes QUEEN - JAMAICA
collection metrics,
llXut8
happening on the Internet for all transactions
What must I do?
and activities. Examples: Examples: Examples: Examples: https://www.youtube.com/watch?v=Pnt-
Time stamp
Referral URL
Time on page
Bounce rate •
Conversion rate
Average order value
Save money
Make money nFHBVSs • Can you account for movements and see its
Importantly, many companies have set up • Query terms • Unique visitors • Task completion rate • Marketshare trace or link to African dance?
What must I do?
websites and included social media plug-ins • Any relevance of this music to Ska? And
which will see them knowing how long are visitors on their page or how often, members/customers log ancestral indigenous music of the region?
in for use of their services.

107 32
 USE OF WORDS TO CALL PEOPLE? USE OF INDIGENOUS CONTENT Growth in Digital Products

./ Big Eye Gyal With the Internet being the driving

Matta Eye Dawn Tall Man
./ Bigs force for many businesses, most
Brown Man Big Lip
./ Fatty services are done complete online
Shortie Dry Eye Gyal and there are less human
./ Missa Chin Slimmaz Schoolaz
./ Pickney interactions. As such, more gets
Tickkas Collie Gyal done online with automated web
./ Onnnie (one eye or one hand) Blackss Shortie Pup Stick services with plenty of online
support to give customers an almost 24-hour shopper! But what is a Digital Product? A Digital
Product is sometimes referred to as e-goods or e-services that include intangible goods and services
Activity Ml O 3.ld Completed: Yes D
- - - - Submitted: O
---- that exist purely in a digital or computer related format. Such as Webinars, Video Tutorials, E-Books,
e-services, e-ticketing, virtual businesses, etc. The stage is now set for more Caribbean inventions to
Research and provide a list of other names that Caribbean persons use to refer to persons. What do make their way to the market to satisfy greater needs that are identified as gap or for innovation. It is
these names mean or suggest? Share your findings digitally. Are there any historical significance to left to the Caribbean citizens to find ideas and transform them into saleable commodity that will bring
naming persons and even places? What are your sources of information? Present in a Slide economic wealth to persons, create jobs and to promote the Caribbean at home and abroad.
Presentation. Activity M2 O7-A2 Completed: Yes O _ _ _ _ Submitted: D _ _ __

GENERAL OBJECTIVE: From the Caribbean, identify five digital products that have emerged and are at their highest in
SPECIFIC OBJECTIVES:
performance. Provide a brief description of each and highlight the features or ease of use for the
digital generation. What contribution have each made to the Caribbean business for income and how
Students should be able to:
have each improved the lives of those who make use? Provide a summary using presentation software.
2. Apply multiple design options to create 4. apply appropriate formats and platforms as
innovative ideas; it relates to digital media; Activity M2 O7-A3 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Digital Media Platforms and Formats From the Caribbean perspective, review the article "How to build successful products in a digital world"
by Nickel Blaase. What is its relevance to you? How does it affect local developers? How can you
Content: (a) Different digital platforms (search engine, social platforms, knowledge platforms, make use of this knowledge or framework to improve what you offer to the world as a Digital
application store, market places, media platforms, crowd sourcing platforms, infi·astructure production 7
platforms). (b) Formats: selecting appropriate formats, distinguishing between formats, when to
use which format, how they work, how they differ (MP4, MP3, PDF, PNG, JPEG, GIF). (c) Provide a short video presentation online and share with others.
Impmiing, exporting, sharing and embedding data for different uses. (d) Cross-platform URL: https://blog.marvelapp.com/how-to-build-successful-digital-products/
compatibility.

What is a Digital Media Platform? Realistic Expectations

The development of new products and services of digital nature

• A Digital Media Platform (DMP) is a medium on which a digitally created media is being dominates our society when developers create something new
disseminated for its intended audience/market. and innovative to meet needs or to fill a gap that they have
• The content of DM can therefore be accessed electronically by the audience with ease. Creating identified. The challenge is how do we create something that
flyers in graphic software, printing and distributing these in the intended community. E.g. meet the desires of others without sometimes knowing what
YouTube, Google Images, Facebook, Instagram, Twitter, Snapchat, WhatsApp®, BBM® people wants? It therefore means we must gauge our ideas to the
Messenger, Viber®, Line®, Linkedin, Google Circles, 3rd party access software Mobile MS Office normal person and at the same time, exceed what is it we think they
Suite, Windows Media Player, VLC, Picture Editing software, etc. anticipated.
• A digitized platform for media that allows real-time and/or delayed delivery of video, audio and/or
data to multiple networks such as Telco, cable, satellite, digital terrestrial broadcasting and The right balance between the two will lead to a developer pushing the development spectrum to be
broadband. Notes prepared by Allison Thomas-Martin, Digital Media Educational Specialist, imaginative and set out to give newness in such a dynamic field of Digital Media.
Trinidad and Tobago.

33 106
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
Activity Ml O 4.la Completed: Yes D _ _ _ _ Submitted: D _ _ __
Students should be able to:
Research how these platforms are used in Digital Media:
4. develop content appropriate for digital 7. Evaluate forms of digital publishing;
publishing in the Caribbean context.
Review how Social Media Platforms, Search Engines, Knowledge Platforms, Application Store,
Market Places, Media Platforms, Crowd Sourcing Platforms, Inji'astructure Platforms.
Forms of Digital Pub/is/ting

Content: (a) Categorising forms of digital publishing (Websites, blogs, social networking, games, State what each is, suggest how it may be used, what will qualify it as a DMP and some of its merits
apps, podcasts, videos and e-books). (b) Evaluation offorms of digital publishing (accuracy, and demerits. Where possible, provide examples of its use. A table could be used to best summarize
authority, usability, accessibility, satisfaction, purpose, risk and security concerns). this information in your presentation. Present your notes in a Notes Sheet of no more than 2 - 3 pages
with appropriate references done in APAformat 6th Edition.
Strategic Technology Investments
Activity Ml O 4.lb Completed: Yes D _ _ _ _ Submitted: D _ _ __
Can a website transform a company or provide for new business ventures? YES! Many companies
today are taking their business from brick and mortar,
with traditional buildings and ways of doing business Create a table to record at least 15 platforms in the first column and have columns for the formats:
to virtual business. Recently, many fast food outlets Images, Audio, Video, Text, Sound, Location (Geo Tagging), Messaging, Anonymous (use of Screen
and commercial stores are now on the Internet Name), Following, Blocking, Networking, etc.). Using a tick, indicate which platform supports which
Companies are engaging new clients and existing media with a tick. Feel free to add brief annotations using reference notes. Share and discuss with
customers online using social media as part of their your classmates and your teacher.
websites, and offering superior customer service and
new experiences while providing discounts and special Activity Ml O 4.lc Completed: Yes D _ _ _ _ Submitted: D _ _ __
promotions when doing business online. But why are
businesses joining the online community? What is the Discuss the increasing dangers that Social Media Application Platforms causes. Look at how Social
driving force behind their decision? Advertisers are Media tools and platforms expose individuals. Review the Kacci Fennel comment on life with the
driving the business model to promote more clicks and number of likes received on FB versus the one about light colour things she likes. Feel free to find
likes to their web pages allowing for mobile applications to be developed to appease online users of a other controversies and use these in your review and application. Share your response digitally.
new digital generation to support and use their services.
DM PLATFORMS
With adve1iisement being much more interesting to persuade one to use services, businesses are
creating new products and services such as digital money, e-business, online top up for phone cards,
The platform speaks to the medium or facility that is used to distribute digital content. Platform may
online ordering of food and delivery, and even recently, government services for taxes and even
include Television, Radio, Online Streaming, YouTube, Napster, etc.
mail/postal!

Factors to consider when choosing Digital Media Platforms

Activity M2 O7-Al Completed: Yes D _ _ _ _ Submitted: D _ _ __ • The file type or file format that is to be shared. i.e. MP3, MP4, JPEG, PNG, BMP, AVI, etc .
• When to use which formats - MP3 is used when you need content in audio. MP4 and AVI is used
Identify companies on the Internet that are taking advantage of it to do business and discuss how they when you need content in video.
are strategic in their approach. Why not blog about this and collect opinions? • For louder music playback use VLC player over Windows Media Player .
• Windows Media Player allows various audio and video to be played with imports for numerous file
It is necessary to name companies and provide as much interpretation of their operations. formats easier.
• JPG, PNG, BMP files cannot be accessed with Windows Media Player as these are picture file
formats.
• Importing and expmiing data in different file formats
• Some software has ability to change the format or allow the playback or view in the format given .

105 34
Activity Ml O 4.ld Completed: Yes D _ _ _ _ Submitted: D _ _ __ Activity M2 06-B2 Completed: Yes D _ _ _ _ Submitted: D _ _ __

For any 12 file formats associated with media files, suggest what type of information are they best used Using traditional and then digital method (software tool), create a wireframe for a website suitable for
to represent and suggest what DMPs are best for distribution. a new business to promote Caribbean Music Videos on an interactive website. Provide both traditional
and digital copy of the design.
Provide this information in a Notes Page with appropriate references done in APA format 6th Edition.
Web Mock-ups

Activity Ml O 4.1 e Completed: Yes D _ _ _ _ Submitted: D _ _ __ Website Mockup is a glorious extension to Wireframes. The Mockup can carry greater clarity of
actual content and may even have basic display of text to be included. Mockup is closer to a final draft
of a design that gives a much clearer picture of what design will be used to create a website from.
Review two competing firms that offers the same or similar products or services in your country.
Website Mockup Tools: mockupbuilder.com, moqups.com, balsamiq.com, invisionapp.com,
Assess their use of Social Media Platforms and mainstream media in their marketing and advertising
gomockingbird. com.
campaign in getting their message to the target audience/market.
Activity M2 06-B3 Completed: Yes D _ _ _ _ Submitted: O _ _ __
Report the high points of their usage of new media and mainstream media in terms ofstrengths and
weakness using point form (provide a copy of the media in your discussion). Do a comparison Using software provided for Website Mockup and others, you are to research to create the Webpage
between the two and determine with reason which is most effective in their use of Digital Media. Mockup for the Caribbean Music Video Interactive website.

Create a comprehensive slide presentation and make the presentation to a few classmates, with Provide a digital output for inspection and critique.
engagement in a question and answering. Video recording to be submitted as evidence of the process
along with a written paper and/or the slide presentation.
Activity M2 06-Cl Completed: Yes D _ _ _ _ Submitted: D _ _ __

IMPORTING, EXPORTING, SHARING AND EMBEDDING DATA FOR DIFFERENT USES. Research the importance and usefulness of Page Design and Layout for websites:
It is necessa,y to take information or media from other software and include this in current
Contrast Layout Text Link Graphics Usability User-friendly Three click approach
presentation of a digital solution (Importing). Content produced in one software or digital solution
can be placed in a specified file format for further use including dissemination (Exporting). Exporting Provide practical examples of how each may impact a website design and its usefulness.
will involve request for output of digital solutions in specified file formats. E.g. Request to submit a
document done in Word Processing and saved in a Word Processingfileformat (docx) being exported Provide a digital output for inspection and critique.
to Portable Digital Format. Embedding offiles takes place when links are placed within digital
solutions such as Websites and when they are clicked on, they open into other Web Browsers window
or commence for downloading to local devices on which they are being accessed.

Activity Ml O 4.lg Completed: Yes D _ _ _ _ Submitted: D _ _ __

Using a table, make a list ofsoftware that can open various software file formats. You could list
software file formats at the top and left the list ofsoftware. Place a tick !iZ/to indicate what file formats
work with which software.

\
Present your findings digitally.

35 104
Working with these, the can combine layouts to create varying looks to a website. The structure can be CROSS PLATFORM COMPATIBILITY
laid us as:
When considering what format to publish digital content in, it must be clear that the factor for Cross
a) Page Layout Grouping- commonly used with a Site Map Platform Compatibility must be reviewed. This is, file formats can be viewed or read by varying
b) URL Pattern Discovery- showing how pages are link from the main web page (Home Page) in a software or across different Digital Media Platforms. This is a good opportunity and a plus for a DMP
tree like manner as this will save time from converting files to various formats when they can already open as they are
c) Link Structure - showing the cross functional inter-relations between various pages with each using a variety of software. Furthermore, file compatibility speaks to a software tool or hardware that
other. can handle file formats of different types.

Activity M2 O6-Bl Completed: Yes D _ _ _ _ Submitted: D _ _ __

Activity Ml O 4.lf Completed: Yes D _ _ _ _ Submitted: D _ _ __
Create a set of three website structures for the same website that you already have been working on
for practice. Display each using the three structures provided: Page Layout Grouping, URL Pattern Suggest TWO practical usefulness of Cross Platform Compatibility in Digital Media and discuss some
Discovery and Link Structure. of the benefits gained from this concept. Are there any dangers associated with Cross Platform
Compatibility being used in Digital Media?
Provide digital copy of your work. Hand drawn is accepted but you may challenge yourself to use
software to help produce this. Doing both will benefit you greatly. Provide your response in a two page reflection with supporting imagery and or video media as this will
be necessary to give a clear reporting on the matter.

Wireframe
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
Websites are also well designed when you start out using a
Wireframe sketch. This screen blue print gives a layout that you Students should be able to:
wish to achieve when designing websites. Without the need of much
completed information, the sketch will give a good layout of what 3. Understand the principles of design and 5. Integrate basic video and sound editing
you will put where and a general idea of what the outcome developed colour and apply them to creative ideas; principles in design;
will look like.
Audio and Video Principles
A Wireframe is known to
header content
take an arrangement to
Content: (a) Basic application of image manipulation, editing and compositing. (b) Sound editing:
show how elements and
record, manipulate, work with multiple tracks, export in various formats (mp3, wav, ogg).
various navigational tools
(c) Video: capture video with a recording device (camera, cell, tablet), mounted devices (for example,
are used and how will they
with a tripod or stabilization), recording sound for video (indoor, outdoor considerations), edit video,
work together. Mention
add transitions and basic effects, lighting and light sources, export in different formats (mp4). (d)
must be made that sidebar
Cloud based authoring tools (for example, Figma and Wevideo).
wireframes are not all that
pretty as they do not bear
any typing style, font to be IMAGE COMPOSITING
used, colour, style of
graphics, etc. The main
purpose is to just Image Folder: Movie Making Files Access this folder from the Unit 2 Digital Media course files
communicate the general at www.itsilms.owl-tech.edu.jm
idea of what the website
footer
will look like.

103 36
 Widgets
Image compositing is an important
skill to achieve in Digital Media. At The use of Widgets is an interesting way to spice up a website. A Widget is a
times, Digital Media practitioners are functional software gadget that has some limited functionality that can be
required to work with images already installed by the user within a web page code for inclusion in the final
developed to create a new image production. This could include Calendar, Weather Map, Direction Map,
such as a logo or collage. Animated actions, phone books, picture slide show, etc. Widgets today can
also include usage of Social Media elements such as Facebook, Instagram,
etc. The Widget is a third party created content for website inclusion. It is
believed that a Widget can transform a website into dynamic web content,
Alternatively you can select images
allow for frequent updates and changes.
of graphic work/or your own
Page Layout URL Pattern
manipulations. Grouping Discovery

/:!· 1 ,/

Activity Ml O 5.1 Completed: Yes D Submitted: D

---- ---- )
/i!i'i';,J,l./ "'/

1. Composing a single image from these three images using graphics management software. i.e.
Microsoft Paint or Photoshop. Link Structure
2. Open Microsoft Paint Reconstruction

3. Click paste from and choose first image. Size image down.
4. Repeat and place other image in position and size down. Then save new image.

Save the image you created. Why not do a few others using images of your own and show these in
your Online Picture Gallery as a walk through for others to view.

IMAGE EDITING

Image editing speaks to skills involved in manipulating an image by carry out work on that image. Activity M2 65-Al 1 Completed: Yes D _ _ _ _ Submitted: D _ _ __
This can be simple such as cropping, rotating, flipping, skewing, etc. All of which can be achieved in
a basic graphics management software such as Microsoft Paint, GIMP, or even more complex software Find at least three Widgets that you could include in a website. Research the required web page
for graphics management such as Adobe Photoshop ®· With more advanced software such as coding and insert this in the previous activity. Present for inspection.
Photoshop ®, its advance features can be used to change the background, clean up the image and do
other fancier enhancements that simple graphics management software cannot achieve.
Print Vs. Screen Resolution

When designing web pages and for websites, it is important to get the correct shade or colours to use
and ensuring that there is good balance between the text and images displayed against background
colours. A colour on screen may look brighter due to lighting but when printed, the colour shade may
not show the same. As such, if you are working with a colour theme, try to match the colour carefully
from the colour wheel or palette from which you get the RGB code from to use in web page.

Website Structure

Every website on the Internet is said to have a distinct design and organizational structure. Web
Designers work tirelessly to create distinguishable layout templates for pages that carry different
functions.

37 102
Image Link The images that are used in website must be Activity Ml O 5.2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
stored in the folder where the web page file is
Adding pictures to the website is important to stored. The name of the image must be used in
add to its appearance. its exact form including the file extension.
Alternate is the name that will appear on the
<img src="smiley.gif' alt="HTML
image in the event the image is not loaded or
tutorial" style="width: 4 2px;height:4 2px; border:
upon the image being pointed upon. The width
O;">
and height of the image is specified normally
proportionate - same number, to allow for a
perfect size. Border can also be specified for
image.

NB. Images can be manipulated by using Other things to learn: Tables, List, Form,
CSS coding. etc.

The images provided in the kit can be manipulated and edited. Carry out some manipulation such as
adding text, cropping, and any use of the eraser to brush out any undesirable marks or lines.
Activity M2 O6-A5 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Save the image you modified. Why not do a few others using images of your own and show these in
Practice adding some more elements and style on your web page. Use the Internet to learn other
your Online Picture Gallery as a walk through for others to view.
HTML Codes and incorporate these in your work. Present to your teacher or class for suggestion on
how to improve.
IMAGE MANIPULATION
Activity M2 O6-A6 Completed: Yes D - - - - Submitted: D - - - -
Image Manipulation speaks to use of
The term 'Responsive Web Design' is a new buzz word associated with Web Paging. Research on its graphics management software to carry
usefulness and application and discuss these with others. A out additional effects and finishing on
graphics given or captured. This may
include fancier work such as flipping,
Activity M2 O6-A7 Completed: Yes D _ _ _ _ Submitted: D _ _ __
rotating, etc. Open an image and
practice rotations on the image. This is
Compare how websites are viewed across different browsers and on different devices. Comment on
sometimes called Skewing. From
this in a discussion from your practice.
1
skewing the image, a different point of
view can be achieved from the output
Activity M2 O6-A8 Completed: Yes D - - - - Submitted: D - - - - provided. When an image is open, a
handle appears in 9 positions on the image. Sizing the image is
Record at least six file extensions that can be used in web paging for: Audio Graphics Sound Video done using one of the four corner handles. This will size height in
proportion to width. Avoid stretching the image as this can result
Activity M2 O6-AlO Completed: Yes D - - - - Submitted: D - - - - in it appearing to be distorted.
Having done more work on Web Page, create a two-page sketch of a web page for a specified company
or activity. Indicate on the page the type of interactivity that will take place and note the status change Activity Ml O 5.3 Completed: Yes D _ _ _ _ Submitted: D _ _ __
before and after this interaction. As much as possible, you may use images and text to indicate what
information will be displayed. Inclusion of video and multimedia content should be noted and Create a portfolio of pieces with some being original works of art and others can be inspired by
information on this provided. Consider a website for a new education center and after care services for another graphics. Practice your skills in compositing, editing and manipulating.
small children, a new product that you desire to put out, or something that you are knowledgeable
about. Provide this sketch and high fidelity mock up for discussion. Why not put on an online gallery show and invite others to view and give comments. Remember to
label your work and put a month and year of creation.

101 38
 Break HTML Text Colour
SOUND/AUDIO EDITING (BASIC INTRODUCTION)
The Break tag <br> is used to give a clear line The colour element will help you to add some
Sound Editing Techniques space in a web page. No closing tag needed. pretty look to text on webpage.

QAudauitJ As one of the most important skills in Digital Media, editing sound tracks
and producing sound effects is an important part of training. Audacity is
Horizontal Rule <hl style="color:blue;">This is a heading</hl>
<p style="color:red;">This is a paragraph.</p>
This tag is used to create a horizontal line in a
one of the most popularly used software.
website <hr>. Requires no closing tag. HTML Text Size
Let us look at some of the tools for
Viewing of Web Page Codes The size of text can also be added outside of
Audio/Sound Editing.
using hl to h6.
Once you right click on a web page, you can
• The Iron Bar or the Play Head select view source and you will be able to view <hl style="font-size:300%;' 1>This is a
must be selected when doing recording or while a website or web page is open in a heading</hl>
sound editing. The Iron Bar is the cursor <p style="font-size:160%;">This is a
-30 , -1,5 , 0 1,5 , , 3~ browser.
' ' ' ' that is used. During recording and play paragraph. </p>
Playback Bar - Do HOT Record Meter - Output back, it is important you Watch your input HTML Style Attribute
go beyond O on eitl,er
side. or Playback Meter and output playback. The vertical bar HTML Text Alignment
!l.O db is (he top limil for digit31
audio. should not surpass zero otherwise Style attribute helps with formatting and the
Clipping will occur. syntax is <tagname style=''property:value,·">. Text positioning feature is important to help
• When doing, Sound Editing, ensure that you are not working beyond the 0.0 limits on the play with layout being left, centered, right, etc. on
back bar. Background Color screen.
• Importantly, for the play back meters, it is advisable that you set these to the center marker This style adds a color to the background of <h 1 style="text-align: center; ">Centered
(5.0). It is important for you to adjust them before actual recording. webpage. <body style="background- Heading</h 1>
• MME or Multimedia Extensions is the most compatible format for color:powderblue; "> <p style="text-align:center; ">Centered
most computers when doing sound editing. This is the default setting. paragraph. </p>
Windows Direct sound is more recent and offers less latency in sound
recording. Latency is the difference in time when you speak and HTML Text Formatting Using CSS
when it is recorded.
• It is important to select how you Use of tags for displaying text: CSS, or Cascade Style Sheets are popularly
wish to listen to your speakers in used in design web pages. It is used to
playback. A good pair of noise <b> this is bold <lb> determine how elements for HTML coding will
cancelling Headphone is the <i> this is italics </i> be displayed on the screen.
preferred choice to listen during <u> this is underline <u>
sound editing. Your Microphone should also be checked to ensure that the one you wish to use ^{this is superscript}
_{this is superscript} ~Read up on this and practice using it
is the one you are recording with.
• The Transcription Tool Bar is a useful tool to re-play a selection at a
slower or faster speed. Its essence is to allow you to listen more keenly
I/·~ > I;- .. (} ..... +, I
HTML Mark Element
with Videos online.

Links
to a selected area of recording. Its default setting is 1.
Use to highlight text or marking text
• Stereo Recording settings whether you wish to record in Mono or Stereo. <h2>HTML <mark>Marked</mark> Formattin
Links are important in web pages to connect
Stereo is the setting desired. pages in a website and to connect to external
g</h2>.
• Project Rate (Hertz) is set at 44100. This is in the bottom left hand sources on the Internet. HTML uses
corner of the screen. If this is not, Go Edit, Preferences, (Ctrl + P) Select Hyperlinks. E.g. <a href="url">link text</a>.
Quality in left Menu and set to default sample rate to 44100 Hz and
default sample format to 16-bit. Link text is the text that will be displayed
instead of the URL. The href attribute will give
the location on the Internet for the web
resource.

39 100
When developing web page codes, this can be done in any text editor software such as Notepad, Text If you have managed to do your settings, it is time to record.
Edit, Notepad++, etc. Before opening the typed HTML code in a browser, ensure file is saved with an Remember, you must: Ready to record
.html file extension. Word Processing software can be used to document web page coding. Just ensure Audio: On...-----
when you save change the file type to .html when saving. ,/ Conduct microphone check
,/ Input levels are set (not too high or low)
Activity M2 O6-A3 Completed: Yes D _ _ _ _ Submitted: D _ _ __ ,/ Mic is in proper position to avoid over powering the microphone.

READY TO RECORD
Research on the evolution of HTML standards from the first one HTML in 1991 to the current. As at
2014, most websites are created using HTML5 standards.
Now it is time to record. Click on the Record button. Wait for 3 seconds. Why
not read a passage for 1 minute? Play 1>1 ,,s
Summarise the features that each brought to web development using a presentation or word processing • lf X Aud,oTract.-._. 1 0
b aC k and I!Sten tO yourse , ~~~~: .;:.;~iooi<~- 0
0 ·5 _
document. Having recorded an audio track for at ~Me 'b
5010
o.o--i-....--------..c.-o,..,..__ _ ___,
+

Headings
<!DOCTYPE html>
least 30 seconds, we are going to spend
some time reviewing this.
o
'-
R. ::::-

0 5-
1==----""""'""""'~-----~--~
<html>
Heading tags are <hl> to <h6> with H6 being the smallest. <body> The icons on the tool bar are provided
I _,_o
to allow you to:
Paragraphs

The paragraph tags are useful to ensure information that should be

<hl>This
<h2>This
<h3>This
is heading l</hl>
is heading 2</h2>
is heading 3</h3>
./ Zoom In Zoom Out Fit Selection Fit Project ftlftl l;~I
<h4>This is heading 4</h4>
kept together and is used with a set of <p> tags. <h5>This is heading 5</h5>
Practice using each of these and note the effects this will have on the display of the recorded track.
<h6>This is heading 6</h6>
Links IDENTIFICATION OF NOISE IN
</body> AUDIO TRACK RECORDING.
Link tags are useful to provide an external connection to a web </html>
resource or even to another page in the web site. Web Link uses the At times, when you play back a track,
<a href ..... >tag. i.e. <a href=http://w\-VV, .rnoe.gO\ .jrn> Ministry of Education Jamaica </a> you may hear a lot of noise in the
audio track. This is demonstrated on
Image Tags l..I Q R) the left.
' .I ' ~ ! i,,, ' ,

Inclusion of graphics in a website improves the appearance and helps to spice up a web page. The tag Use your selection tool to highlight
used in <img src = "image name.jpg" alt ="name of image" width ="104" height ="142">. The this "Noise Area" in the recording as
image name must be stored as a picture file format in a folder in which the web page is stored. The alt shown on the left.
(alternative text) is a name that will appear when the image is pointed on or when the image cannot
be displayed. The width of the image and height are measurement to tell how large it should be. SRC It is important to learn how to remove
also called source is used to specify the image name or a web address URL for a content to be linked this noise section from the recording.
into web page. Use of Quotes: in attribute text being given, single or double quote is acceptable in
almost all web development coding.

Activity M2 O6-A4 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Start creating a one page website for a car dealer, day care centre or something you are interested in. \
I

Use the internet to find additional web elements you can add in your design.

For e.g. for images, there are other definitions that can be added to an image such as border and text
wrapping. Investigate these and use them.

99 40
 REMOVING THE NOISE IN A RECORDING Look at the following layout for a website. You can use Notepad, Notepad++, or any HTML Editor of
your choice to create web page coding in HTML. We have provided a reference to a popular one.
1. Once this is selected, you go in to Effects on the menu bar.
2. Select Noise Removal from the drop-down list.
Useful HTML Editor

https://html-online.com/editor/
Noise Reduction

Step l
https ://html-on! ine.com/#features

Select a few seconds of just noise so Audacity kno 1;1.1s what to filter out,
then dick Get Noise Profile:

I Get Noise Profile I Activity M2 O6-Al Completed: Yes D _ _ _ _ Submitted: D _ _ __

Review the above layout for a website and comment on the layout.
-0.5-'

-1.0
3. Click on the Get Noise Profile button. Once the Noise File is Activity M2 O6-A2 Completed: Yes D _ _ _ _ Submitted: D - - - -
~No_i,e_Red_uct_io_n- - - - - - - - - ~ - -
- _--
-_-. ' done, it is now time to select the entire track using CTRL+A or zoom
out and highlight the track using the Play Head selection tool. Using the layout from above, create a drawn layout of your own for a website you wish to create. The
4. Once selected, go back to Effect .,,,,,,,doctac, Home Page is fine for a design. Show all relevant information.
s ---------
and go to Noise Reduction. Do a ;' ~~d6~t~~~:trv-.
""'
"c! ...
~o i\.1..d.aot1•1~o.,-s \',hat to RID c<Jt,

preview to hear what the track will Elements of Web Page Design <!DOCTYPE html>
sound like without the noise. . ,..,,, <html>
5. Once the noise sample has been taken in the preview, you can Basic layout structure for a website is <head>
click on OK and this will remove the noise from the provided. Take note of this format as you may <title>Page Title</title>
recording. be required to write web coding in </head>
<body>
examination. In the heading section, whatever
fc,:_](~, is typed between these tags as title will appear <hl>This is a Heading</h1>
on the Title Bar of web page. The body tag <p>This is a paragraph.</p>
</body>
area is enclosed with open tag <body> and a </html>
The Noise Reduction effect will be applied to the recording. The section of the audio track with the
little 'pops' on the line were removed and this indicates silence was achieved in this close tag </body>. Whatever information is
<html>
area. displayed in the body area will appear in the
website. Paragraphs are enclosed with <p></p> <head>

Simply select the original area where the noise was and use the Cut feature to remove IS tag. Note the first tag in the pair is called an l<title>Page btle</t1tles
this section of the recording.
Opening Tag and the other is called the Closing </head>

APPLY NORMALIZATION TO Tag. Browsers such as Chrome, Internet Explorer <body:,

AUDIO RECORDING (IE), Firefox, Safari, etc. are used to ready and
[l] Remove DC offset (center on 0.0 vertically)
display HTML contents. It is important to
"Normalization in sound editing is to \
Normalize maximum amplitude to -2.0 dB reinforce that the tags in HTML is what
apply a constant amount of gain to bring
up the peaks up to a target level." David ] Normalize stereo d1annels independently determines how the webpage appears on devices. I
<p•·Thi, ,o
-----------------------J
a_noth_""_~ragraph~</p:, _ _ _ _ _
Taylor (2015). How do we adjust for In HTML, the content to be used in inserted
this? between an opening and closing tag. Note tags
I Manage 11 Preview .__o_K_~J L.[ _c_an_ce_l_ used in web paging are not case sensitive. In a ,·/html>
l'-:---,---:-:----:---:----------------_J
few cases, some tags have no closing tag/

41 98
 1. Select the entire track.
Students should be able to: 2. Click on Effect from the drop-down list.
3. Go to Normalization. r~ ~ . Q . +, ~>) ~ . .Q . . +,

~
4. Develop content appropriate for digital 6. Create website(s); 4. You can adjust this to -1.0 dB (Decibel) to
publishing in the Caribbean context; get a louder play back or -2.0 to get a little
software. -1.0 or -1.5 is acceptable. -2.0 is
r. ~.'· ~.·
II~~•R"'~Z:.~~f~,~~~,,,!§,~":3P;,;74lc~l.z)1!."'~-1~
1.·~.·.·.········.~.•. :.I.~.'-.·.·.,·.·,•·.l;fw . .·.···.1.•.• .•c.·,;ie.l
.•.·. ,.1. .".·.···.····.·.·.: ~.r. !..~.;•·.·
. .. ·.··.,.•.jJ.J. .
. .·... ·.·.;·.···.·.~.·.·.·
.··.· P;.·.~•. ·.1.:p.·.H.·.1.~I. -9.· ---6.· . -..3.. I.~I'111_1_
1,.;.•i'·...... .
J;?~[11~54-51-48~~·~_jcr,d,to Sta~1.1~n~o;~,-i~~~~12.-9 -6 -3 o'ill
0

Website Building (Elements of Design) maximum setting that is recommended. [Ir~ - ·~~-·.,. ],tlr~crc,phone (2-U~~ Soun_.,. j2{~tereo)Reco;c .,. I~>)~
5. Once this is done, preview the sound by
0
Content: (a) Fundamentals: HTML hyper linking lists. CSS embedding multimedia components, and clicking on the Preview button.
external widgets, background colour, print versus screen resolution. (b) Website structure, wireframes Previe"ing
and mock-ups. (c) Page Design and Layout: Contrast, layout, text, link, graphics, user inte1face design,
responsiveness, accessibility, usability, user experience.
Elapsed T1111e: 00:00:02

••Q·· .Ri --0. Remaining T1111e: 00:00:03

Web Building -1 •.
1,
HTML, or Hyper Text
fhis area is lo, inlormatiooal graphics v.hlch desc,ib<l in images v.hat
Markup Language, is your sHe is about
the popular standards Logo Primary navigation
used to create web Secondary nav'lgation ii needed APPLY EQUALIZATION (EQ)
pages that are access on
the Internet on many Body O!
Primary
t•ro
Image at top Sticky
content such Body O!
EQ, or Equalization is a technique used to boast or
devices. The language background
aroa
Navigation
I as
- news ttems
background
area
reduce selected frequencies for a more natural
of web page uses Secondary
- adverts
sound in a recording.
navigation ii Main content area
• offers
markup tags that needed
This area HAS to contain html - general
text and images (ie not image si1e Info To addEQ:
instruct the browser - Social
text). Text should be around
Networking
how to display 400 words and contain 5· 7% icons 1. Select the track
information or content keywords
2. Click on Effects and Select Equalization Mid Tones
on the website. Web
Bass Trebles
Page design should be Footer; Contains copyri,ght !nfo, current year, primary Lnks, contact, privacy state-men!,
V,'Obmaster emtfl address
Note the sections of the screen with EQ
consistent with those of Frequencies.
Body 01
other web pages or web background
sites created. It is area Managing Curves in Equalization
Select Curve: ( 190fiZ R:u~Ji:
important to look at a .AM Radio
Pre Telephone
What you can do is to boast or reduce frequencies. Pre-recorded
few web pages or
',N allde ·tal~je settings are available from the bottom of the screen.
maybe even many, to identify the principles that their design layout is based on.
RIAA Try out the various pre-recorded settings and look at the difference in
The type of website that you must create will determine the layout you choose or propose for a client. t Rate (Hz): S Bass Boost
-Bass Cut the frequency chart and listen careful for differences in the sound
Some clients may already have an idea sketch and this should be incorporated as much as possible, 0 ,..
1I (Treble Boost
once its actionable and achievable using software. Designs will vary and when you choose a design, I,.:.:=:Treble Cut recording.
start using your imagination to see how the content will look and how the site will operate. Never I. unnamed
forget that today's websites are mostly interactive and have motions and movement on the page. \'
Websites today are built on newer web standards promoted in Web 2.0 and Web 3.0.

97 42
 Activity M2 O5-Bl Completed: Yes D _ _ _ _ Submitted: D _ _ __
a) Conduct a research to identify 5 - 10 software that are used in each of the following operations
Equa!ization associated with Digital Media. Feel free to choose at least five software from each column.
JOdB -24dB b) Indicate if any is industrial or most popular software used.
-30dB
1
18dB -36d8
c) Identify features in how the software is used and make a video demonstrating how anyone is used by
D 12dB -42d8 you.
6d8 -48dB
OdB -i--------,----:,,;,,~,m-...,-...s...~~F""""~~,j----J--f--+-.+----------l -54d8 Present digitally using a presentation software tool complimented by an on screen video recorded
-lidB ---
-60dB -48dB -36dB -24dB -12dB OdB presentation of you presenting.
-12dB
-18dB · Adding Animation Animation Audio Editing and Production
Threshold: 0 -12dB Blogging Collaboration Form Creation
-30d8 -\---~-,-;.....-.-Hi--i--,--;............;--l-i--+~--+--W-.;....i..;.....l.-__;..
100Hz 200Hz 400Hz 1000Hz 2000Hz 4000H2 1000GHz Noise Floor: 0 -40dB Graphic Editing Group Chat Info graphics
Ratio: CJ 2:1
Interactive Presentation Mobile Application Development Movie Editing and Production
Music Online Music Online storage
Attack Time: IJ 0.20 secs
Online Video Recording Photography Editing Picture Manipulation and
Release lime: CJ 1.0 secs
Interactivity (Motion) Polls and Surveys Presentation
12) Make-up gain for OdB after compressing [] Compress based on Peaks Productivity Tools Project Management Puzzle Creation
I Manage ) I Preview ) ,___, I Caru:el I Quiz Creation Screen Casting/Screen Recording Social Network
Further adjustments can be made to the adjustment of the Sound Collaboration Storyboarding Video Editing and production
Base, Treble or Mid Tone frequencies using the sliders. Make the adjustments and listen the recording Visitor Tracking Web Based Games Word Cloud
again and you can still modify this until you achieve the required equalization Timers Tweet Video Conferencing
COMPRESSOR (DRC - DYNAMIC RANGE COMPRESSOR) Wikis Web Casting Web Development
Website hosting
A feature used to reduce loud sounds and it increases soft sounds.
= ActivityM2 O5-B2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
To apply, Amplify §J

1. Select the audio track.

Amplification (dB): 0.00 Pretend you are asked to demonstrate digital media software to your class. Express using a set of
2. Click on Effect on Menu Bar. 11 Presentation software how any three software can be used to complete a task related to Digital Media.
3. Choose Compressor. New Peak Amplitude (dB): -16.10

4. Preview what you recorded. 17 Allow dipping Activity M2 O5-B3 Completed: Yes D _ _ _ _ Submitted: D _ _ __
5. Click on Apply.
[ Manage ] [ Pre,iew ) Cancel ]

REMOVING SMALL 'THRASH' IN RECORDING Examine why so many software are created for use to create digital productions when they are
basically the same?
If there is a section of a track that has a little disturbance or some 'trash' in the speech, like a
pronunciation push sound on a word, you can select this area, and use the zoom in to get the correct 1. What help or assistance can users find to learn how to use them?
section. Use the Play head to select the area and go in to Effect, Amplify and adjust this peak and 2. How did you learn to use these software?
preview as you check to ensure it was removed 3. Share your findings and discuss with others.

USE OF SILENCE FEATURE

At times in a recording, there is a small p01iion that you just need to remove. Activity M2 O5-Cl Completed: Yes D _ _ _ _ Submitted: D _ _ __
Highlight the area, use the Zoom in and Zoom out to assist that this is neatly
covered using the Play Head. And then, click on the Silence Tool. Provide a list of five best practices that must be adhered to when capturing:

Photos Audio Video Editing Website Development

Audio Track Arrangements Podcasts
Provide this using an appropriate digital media tool as you present this information for an educational
talk to be given to your class.
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

43 96
 RENDERING RECORDING
Handheld Microphones
Once you are finish with making your sound edits, it is time to save the track.
Decreasingly, Handheld Microphones are taking a back seat to newer
technologies in microphone technologies. Notwithstanding that, their 1. Click on File from the Menu Bar and select Export Audio.
usefulness is never to be pushed aside. Many newscasters and interviewers 2. Save as a WAV file 16 Bit format.
working in the public talking to residents or persons use these to get raw
sound recording for insert into TV or Radio newscasts. Again, their Activity Ml 05.4 Audiol Completed: Yes D _ _ _ _ Submitted: D _ _ __
usefulness is excellent when on the move as these can be connected to video
cameras and other mediums for storing audio being collected. Unlike Boom Do some recordings ofreading the news items from the paper, to speak freely about a subject matter
Microphones, that is excellent to collect sound in a forest or rain drops for a and carry out audio editing on this.
production, handheld microphones must be placed close enough for the
persons speaking to talk almost directly into if there is to be good audio capture. As you speak, what your pronunciation, enunciation and bear in mind, the purpose of the audio track
you are creating.
Activity M2 O5-Al2 Completed: Yes D
- - - - Submitted: D
----
Practice using a handheld microphone that is connected to some recording device to capture sound, For a file to be considered an audio file format such a file format is used for storing digital audio data
like through a mixing board or some sound mixer. Do a few recordings indoors and outdoors and on a computer system. The bit layout of the audio data (excluding metadata) is called audio
make a comparison of these recordings. You may need some noise cancelling headsets to use. Why coding format and can be uncompressed, or compressed to reduce the file size, often using lousy
not try using it to sign your most liked Caribbean or local nursery rhyme or a popular song and listen to compression. Remember that sound format can be .wav, .mp3, .wma, etc.
how the sound play back comes across through speakers. What do you notice from the use of VIDEO EDITING (Using Windows Movie Maker 2012)
handheld microphones in these ways? Is there any way you can fix or improve any deficiencies or
further need to edit to remove any 'noise'? Share your experiences maybe using a demonstration to Video Editing requires techniques to use basic computer software to create short videos using a range
your class or even through a presentation tool of your choice.
of production techniques. Importantly, Windows Movie Maker is one of the most popular tools used
to teach basic video editing but one can learn the basics here and later migrate to using Adobe
LI Point of reference: http://www.mediacollege.com/audio/microphones/hand-held.html Premier®. The idea in this section is to get the basics out of the way such as creating a video
storyboard with images and other forms of graphics, edit video clips and insert, along with using
Software (Open/Industry Standard can be used) animation, titling, captioning and other forms of editing features and produce final video for sharing on
With the growing list of over 200 software used in Digital Media production, persons working in any digital plat form.
Digital Media are having a hard time keep up with the latest and even improvements in many new and
Activity Ml 05.5 Videol Completed: Yes D _ _ _ _ Submitted: D _ _ __
emerging features of existing software including mobile applications.

Cloud Based Software 1. Research six examples of software that is appropriate for video editing.
2. List the names of six types of high performance cameras that are useful if one is to do video or
With the growing demand to do more on computers without the need for professionals, many Digital picture capturing.
Media practitioners are able to use online software to cany out a wide range of operations on text, 3. Give three reasons why persons may create videos and share them.
graphics, video, sound and even web management services. These again are easy to use and does not
require massive training for mastery to take place. Working with individual files you can create your video in not so long a time, but there comes the need
for great patience to getting it right. Let us look at the components in a digital video kit. A Digital
Media Kit (DMK) consists of assets that are to be used in the production process of a digital media
\ work. A DMK to be used in video editing can contain:

Type of Medias File Types

Audio Files .mp2, .mp3, .snd, .wav, .wma, etc.
Video Files .asf, .avi, .ml v, .mpeg, .mp4, .wmv, etc.
Picture Files .gif, .tif, .jpeg, .png, .bmp, etc.

95 44
 It is important that once you are given a DMK to work with, that you spend a few minutes reviewing
the artifacts in the kit. Inside the kit, it is evident that you may have to use cropping skills to modify
Activity M2 O5-A7 Completed: Yes O _ _ _ _ Submitted: 0 _ _ __
some materials and even not use some materials in the kit as they are not relevant to the production
task given. These irrelevant artifacts are called "Distractors"®. Ensure that all artifacts are
positioned correctly and if needs be, rotate these to ensure that all pictures are in the correct layout that Define each Camera Placement and provide a demonstration of how the digital camera or recording
A Audacity
CompleteSt,152013
Default Programs
lil'i OESktop Gadget Gallery
{!,
is required.

There is no harm using pictures from the kit to do a mock up entrance image for
video camera is held while doing them. Label each and provide samples of footage captured (both still
and video). Display this in a digital presentation format.
~.~~ Internet Oplom
l-ti1Wi~t.1akfl ____,_______ ,,_ ----
iti f,1~;itla-fi,efox
your video using Photoshop®, Microsoft Paint ® or any other graphic editing Activity M2 O5-AS Completed: Yes O _ _ _ _ Submitted: 0 _ _ __
Photo Gallery
l!_!, Wmdo1•,s Anytime Upgrade
software. This is a perfect opportunity to show your graphic editing skills.
(f Wmdo\',S DVD t,fake, Above, is the opening screen when you launch
i.~ Wmdo·1,s Fa( and Scan Read up and define the following terms and provide examples to assist in illustration:
L, Wmdm•,s LNe Mail
Windo1t,s Lr,,e Messenger
Wmdov,sMediaCenter
Windows Movie Maker® version 2012. Movie Maker ® is found on most
Wmdo,•,, t.1edia Player
computers with Windows Operating System. Just search for it if you do not see it The Establishing Shot Master Shot Freeze Frame Shot Insert Shot
,_, Wmdo1•,s Update
t......., >'.PS\lie,•,er

Ac,essone:s
in the Start Menu. Let us take notes of the various parts of the screen. Preview
Av1ra
Pane: Once you add any artifacts from the Kit, you will see these coming up in the Label each and provide samples of footage captured (both still and video).
· Bloodshed De.-·Pascat

4 Bad- preview screen (such as the picture (including photographs and the images, video
clip, etc.) appearing on screen. Film Editing

The play button in Appropriate software are used to cut and trim video or footage collected, and effects added to improve
the bottom center its final output. Cutting between the shots at different time or from different angles is defined as Film
can be used to Editing. This is a delicate craft and skill that one must achieve from much practice.
view the entire
production so far
Activity M2 O5-A9 Completed: Yes O _ _ _ _ Submitted: 0 _ _ __
and you can back
Collect 1O short footages of a day at school or from an activity that interests you and use Video Editing
up and go forward
software to put it together to tell a story or give complete film, not exceeding 5 minutes. This could
' ~ · Content Pane7 with the other two
also be an interview or recording of a live event taking place. Use of any editing skills is highly
play heads to the
I ~ !,d .. ,.. I \ :,: ,,, ,' 'J j, 1 encouraged to ensure that there is a smooth final video without any noticeable "chops". Produce the
I i 11 "
left and right.
Content Pane: digital video for marking and critique.
The Content Pane
shows all the
Audio and Sound Capture
artifacts you have

l added and create a

story board.
It is important to understand the need to create your own sound
recordings for use in digital productions. This can be very
challenging if you do not have the required microphones that will
The Tool Bar at the top of the screen is very useful
allow for optimal level of recorded sound. Boom Microphones are
in your productions. With each tool bar option
wonderful to capture sounds outside of a studio. These microphones
selected, the appropriate icons will appear on several
are even used on sets when recording indoors which provide for
Ribbons (Too/bars). With each Tool once clicked
marvelous sound collection that is rich in quality.
you will see a range of features that can be used.
Activity M2 O5-Al0 Completed: Yes D _ _ _ _ Submitted: 0 _ _ __
oUseful Resources: Download the production kit from www.itsilms.owl-tech.edu.im
Consider watching videos if you are not able to work with a Boom Microphone. What would be the
Digital Media Video Production Kit for Celebrating Jamaica or you may create your own kit of 20
advantages one get from its use? What are challenges that you foresee with its use? How can these be
images of varying image file format, afew video segments of 10- 40 seconds in length, a few audio
corrected? Share this information in an appropriate digital format with others.
tracks in at least two different file formats.

[j Point of reference: http://www.mediacollege.com/audio/microphones/boom.html

45 94
Activity M2 O5-A4 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Starting Your Production

Collect a sample of videos recorded from the following era:

Before 1920 Between 1921-1930 Between 1931 -1940
Load your pictures from your Digital Media Kit in the
order that you wish to lay them out. Careful thought
53.\-GySsetfg
fd,
aadgagafge
!
J
adfafadsf
Between 1941 - 1960 Between 1961 - 1985 Between 1986 - 1996 must be given to the sequencing of images, while

-
Between 1997 - 2010 Between 2011 - present ensuring it conveys the right message or thoughts that
you wish to share with your audience.
Make a notation in your discussion writing on your thoughts of the filming techniques. Some of these Ce!dmate2 Celeb1aate4 Ccl€b1aah:6 Cdcb,aate 7
Click on Add Videos and Photos. You may use the

•
videos may include early Walt Disney Cartoons, early Olympic games, early movies like Casablanca,
CTRL Key once pressed down, and click with your
the Wizard of Oz, etc. and look at how cartoons have evolved. Speak about them in a matter of
critique. Feel free to include Caribbean films.
mouse on the images.
Celd.Haate8
M.i.4
(Es!ehraale9 Cclebraale 11 Cele:blaate 12

From the Insert Pictures Dialog screen, we selected

Image Celebrate 9, Art Work Eyes, Celebrate 11,
With Video Production, the term Shot means the moment that the camera starts rolling until the Celebrate 54354.
moment it stops. However, in Film Editing, a shot is a continuous footage or sequence between two Celebiaate67 Cele.bra.ate 75

edits or cuts. Go ahead and continue laying out your images from :debraate 54354' "Art Work Eyes· ··cclebrnate 7 "Cel<:b •

the Celebrate Jamaica Kit that is provided for you

Shots are determined by the Field Size, which is how much the subject and its surrounding area is online.
visible within the camera's field of view, and this is determined by two important factors: how far the
subject is from the camera (camera-subject distance) and the focal length of the lens. With shorter Activity Ml O5.5Video2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
lens, the wider its angle of view, while with larger lens, the focal point is narrower in its capture.
Create a video layout for 45 seconds showcasing the Jamaica 50 Celebration that is suitable for sharing
The four basic Field Sizes used in Shooting are: online using social media platforms.
The Long Shot The Full Shot The Medium Shot The Close Up
Layout your photographs attractively and feel free to do Mock Ups for opening screen and edit
photos/graphics (using cropping feature where necessary to remove white spaces).
Activity M2 O5-AS Completed: Yes O _ _ __ Submitted: D
----
Find video or images shot displaying the four field sizes:
Having laid out your photographs and graphical images, you are creating a Storyboard. It is
The Long Shot The Full Shot The Medium Shot The Close Up important to stress that the Storyboard must communicate
f,Jt

information in a logical manner. Sequencing is important! You

Label these and discuss how the camera is being used. Show these in your digital scrap book. can change the order of a sequence in the Content Pane by [) fl

shifting these around by drag and drop.

Activity M2 O5-A6 Completed: Yes O _ _ _ _ Submitted: O _ _ __
Once your storyboard is set up, you can add your music/audio
Take a digital camera and take still images at various field sizes and later try to label them in and this will bring your presentation to life. As you play the
appropriate digital display software. video, you must key up the music or audio to ensure it matches
the presentation.
Camera Placement/Camera Angles
\ Changing the length of time an image is displayed
1. Aerial Shot 111. Low-Angle Shot v. Point of View Shot It may be necessary to shorten the length of time an image stays
11. Bird's-Eye Shot 1v. Over the shoulder v1. Reverse Shot on screen during your production. Simply use CTRL+A to
(Crane Shot) shot v11. Two Shot select all artifacts in the Content Pane and then Click on Video Tools tab at the top of the screen.
From this menu, you can see the duration set to 7.00. This can be changed to 2 seconds or 3 seconds.
An image can be set to a different duration, just by clicking on the image and changing the duration.
SAVE YOUR PRODUCTION AT THIS POINT! Save to the same folder where the artifacts are
(in the Kit!)

93 46
Activity Ml O5.5Video3 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Most high-powered cameras used
on smart phones and other mobile
Adjust the duration of time images on the screen take to be between 2 - 3 seconds. devices carries both front and back
camera, that has high quality digital
capture even higher that 720 x 1280
Adding Animation and Pan & Zoom Effects pixels. Digital Cameras and those
found built in other devices have
So, images are in and it is time to work the magic! This can be achieved by Flash Memory Cards areas that
using Transitions and Pan & Zoom effects. Both features are found on the iJ di
allows for easy storage and transfer
Animation Toolbar once selected. ..if:- to other medias or platforms for 4.5" 5MP
Home Anim5tions ! 1/nual Weds ProJed View fdrt
sharing.

I j,,,
~
Apply
to all

Activity M2 O5-Al Completed: Yes D _ _ _ _ Submitted: D _ _ __

Transitions are effects that show how one image changes into another image. Using these must be
done with some care based on the type of image on screen. Click on each image and choose your Conduct an active research on at least eight Digital Cameras that re of type Handhelds, Mounted,
Transitions from the drop-down list where the arrow is pointed. Consider the effect that is selected for Tablet, and Cellular. Summarise their features using a table and compare them under the following
a picture/image. Ensure it works best by previewing it. Feel free to adjust until you are satisfied with headings:
the one you selected for a picture.
!Name I Type! MP I Resolution# I of Cams! Storage !Cost !Other Details
Pan and Zoom effects: Pan speaks to how an image is introduced on screen by a movement of the
picture. Zoom speaks to how an image open or close while entering or exiting the screen.
Present this information digitally.
Similarly, choose an image and click on an appropriate Pan and Zoom effect. This again adds to your
presentation and careful thought must be given to effects selected for an image. Activity M2 O5-A2 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Activity Ml 05.5 Video4 Completed: Yes D _ _ _ _ Submitted: D _ _ __ Do a digital scrapbook of Digital Cameras that you find on the Internet. Look at a range of cameras
and devices that they come in. What do you notice about the size, style of device in relation to cost
1. Add Transition effects to the video presentation on each image. and quality?
2. Add Pan and Zoom effects to the images in the video.
3. Review your video to ensure you are getting just what you want. Submit your digital scrapbook for review or use it to make a presentation.

Activity M2 O5-A3 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Edit music/audio file

It is time to lay down the audio/sound for the video. What new features do Digital Cameras boasts today compared to when it was introduced over 10 years
As you may appreciate, a video requires some ago? How are these new features used? Kindly document this also in your digital scrapbook.
music or background sound to complement the
production. Why not insert your music from the Shooting Video
Home Toolbar?
In film making, and also in video production, a shot is the term used to refer to a series of frames that
runs without interruption for a period of time. A film frame (or video frame) is one that has many still
images which compose the complete moving picture. In early days, a single image was recorded on a
strip of photographic film that quickly increased in length. Each image on such a strip looks like a
framed picture when examined individually. When the moving picture is displayed, each frame is
flashed across the screen for a short time (i.e. 1/24, 1/25 or 1/30 of a second) and then immediately
replaced with the next one.

47 92
Activity M2 04-JA Completed: Yes O _ _ _ _ Submitted: O _ _ __ [,j,{ Op!iorn From adding your music/audio, you will be
,, '
St1 ~la1t lime SL:rt lime ONJs
required to use the Split feature to cut out an area of
Develop a detailed description of each of the above criteria and say how it affects content !254,59.1 the music/audio track that you need to use. Once
development. you have added your music, you track will appear
below the images. Play the music to the point that
you wish to start using.
Activity M2 04-1 Completed: Yes O _ _ _ _ Submitted: O _ _ __
When the music plays, you will see the play line
Evaluate a website or digital publishing that you have been involved with or one that you have taken moving. Once you have made a note of the exact
an interest in. Produce a report to discuss how each of the criteria for content development was location you wish to start at, simply click on the
achieved or where it was, comment on how its absence affects the solution you are reviewing. Split icon. Once the music is split, you can delete
the section to the left of the play line. Again, do the same to find the end of the music.
A presentation with you making reference to the various part of the web or digital publishing solution
would be appropriate. 1 Always leave a little extra music space after the story board for
11
Fade in: / None "! 1
additional features such as titles and credits. It is important to use
the Fade In and Fade Out feature at the appropriate speed (fast,
Music Fade out: None I medium, slow).
volume

GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: This again adds to the dramatic effect with which audio clips are
used. It is possible to fade two clips into each other but this comes with practice.
Students should be able to:
Activity Ml O5.5Video5 Completed: Yes D _ _ _ _ Submitted: D _ _ __
4. develop content appropriate for digital 5. Apply tools and techniques for digital
publishing in the Caribbean context; and content development; 1. Add audio from the Digital Media kit. Find the appropriate part in the audio track you wish to use
and use the split feature.
Tools and Techniques 2. Delete the section to the left of the Play Line and again play to a next section and split again.
Remove section to the right.
Content: (a) Cameras (cellular, handheld, mounted, tablets); shooting video/audio/images for the web, 3. Adjust the speed of the fading in and fading out for the music.
rule of thirds, composition, depth, angles. (b) Software (open/industry standard can be used), Cloud
Based Software. (c) Best practices for basic photo, audio, video editing techniques to create a product
Adding Video Clips
for the web (adding text to image, changing backgrounds, working with multiple audio tracks,
breadcrumbs, creating podcasts). Like Music, you will add your video to the
production Content Pane. The same procedure is
Cameras applied to play the video the point where you wish to

-
By far, one of the most powerful tools in Digital Media is the cut and set the start of the video with Set Start Point
extensive development that took place with the evolution of the button. Again, you will delete to the left of the Play
Digital Camera. A Digital Camera is a camera that allow for digital Line. Find the end location using the Play Line and
images and videos to be encoded and stored digitally for later again Sent End Point and delete to the right of the
production. Digital Cameras comes in standard camera form, but it '.. ( Play Line. It is that simple.
is now possible to build Digital Cameras in Mobile Phones, Mobile
\ • • • •411!.rz.. --·'1'.h:l'J&ll!Ll·l-•.-lr,~.... =·,,:.~~ ),. .a Impo~tantly, you may have to split the music just
Devices, Smart Devices, Personal Digital Assistants, etc. and even in ' before the video start, fade out and fade in the music at the end of the video
our vehicle and for surveillance purposes. Many Mobile Phones today Fade in: IMO
section you inserted. Another way is where you wish to have the music playing
have high powered cameras, with megapixel (MP) outputs far above 1.6 Fade out: No I from the audio but the volume of the video maybe set to mute by turn the bar all
MP.
the way to the left.

91 48
Activity Ml O5.5Video6 Completed: Yes D _ _ _ _ Submitted: D _ _ __ GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

1. Add the video and take out 10 seconds and place this in your current production. Students should be able to:
2. Feel free to play the music in the background and mute the video sound or stop (split) the music just
before the start of the video and fade out and fade in the second section of the audio at the end of the 4. Develop content appropriate for digital 4. Create content for publishing online,·
video segment. publishing in the Caribbean context; and,

Note the video section at the start of the Play Line Content Development
and the ending segment of the video.
Content: (a) Defining and researching content scope. (b) Creative brief including target group and
Adding Titles: Titles are words that are placed at content checklist. (c) Criteria for content development: web friendly content, use of short paragraphs
Ftoject Eort sections of the video. The and sentences, avoid needless repetition, address users directly, avoid jargon, licensing, optimisation,
deo /11:IT1tle title can be placed at the user friendly, easy to scan, machine indexable, appropriate preparation of images and multi-media
opening of the video or before content.
or after a slide. I Effects Project View
Defining and researclting content scope
Caption: A caption is a word or phrase that IVebcam video
appears on an image in a video production. tecord narration " [G,;j Caption The display of web content and those that are digitally published must be properly prepared if they are
to be treated as effective for their target audience. The Digital Media practitioner must be able to
Credits: These are comments such as the inapshot Credits "
ensure that content develop will suitably cover the area for which the digital solution is being
Location, Director, Starting, Sound Track, etc. developed.
These you normally see at the end of a movie.
Creative briefinc/uding target group and content cltecklist
Activity Ml O5.5Video7 Completed: Yes D _ _ _ _ Submitted: D _ _ __
In the planning for digital content, it is import to have guidelines that were taken from initial and
1. Add Title at the start of the Video "CELEBRATING JAMAICA". Feel free to use appropriate follow-up discussion that takes place with the contractor. As such, fi·om the early preliminary stages,
colour, font size and style as well as animation. the building of the solution will follow the systematic process and presentation to the client to ensure
2. Add an appropriate caption or two photographs of your choice. that what is being developed is what is required.
3. Add credits for your Sound Track and insert the name of the song and artistes.
4. Add your name as "Directed by". Content checklist
With preparation for production, one must ensure that they have all the tools, the preliminary designs
or concepts set out and then determine the skills necessary to carry out production. The Checklist is
j Us:x, proJtct
Rendering: Rendering is a term used to finalize a
R1:rnmrnrndt'd for lht~ proJtct production. To do this, save the video production file. just a guide sheet that can be kept to ensure that plans are going as discussed or as they are to follow
Qprn proJ(ct
Then Save again but this time, SAVE MOVIE and select any prescribed format laid out for developers or creators of Digital Media content. This bullet point
Computer COMPUTER. 'tick off' list is important to mark accomplishments or completion of tasks for content that must be
Save p10Jt:ct .es For somputer
incorporated in the digital or web design being developed.

Android Pl1one /.m_edium)

Sa .'IIHJ n1nv1e
1
Criteria [_or content development
~,tl'II j 1:.f j l_Otfl/dt\t:

For high-def1nit1on display I

./ Web Friendly ./ Address Users Directly ./ Machine Indexable
i
lrnport frorn !!t\,'/Cf ./ Content ./ Avoid Jargon ./ Appropriate Preparation
Burn a .QVD Cancel j ./ ofImages
./ Use ofShort Paragraphs Licensing
And Sentences ./ Optimization ./ Multi-Media Content
./ Avoid Needless ./ User Friendly
Repetition ./ Easy to Scan

49 90
Activity M2 03-8 Completed: Yes D - - - - Submitted: D - - - - Ensure that you are saving as either MPEG-4 or AVI file format so that the file can be played in any
video playing software. tJI t'ILLu,c,

1. How can Brainstorming be useful to Digital Media practitioners? File name:

Once your movie has been rendered at 100%,
2. What are problems that arise when using Brainstorming in idea generation?
you are ready to use it and share it on any I
Save as type: MPEG-4/H.264 Video File
Digital Media Platform or amongst devices
Discuss on your Blog Spot or social media platforms.
such as mobile phones, tablets, etc.

Activity M2 03-9 Completed: Yes D - - - - Submitted: D - - - - Video Capturing

, Your video file My Movie.rnp4 is done
Using the Internet, collect examples of brainstorming done in pictorial format and discuss these with Video Capturing or Video Recording are terms
others. used when digital video You can play your video file now or open the folder that it's in.
recording devices are
used to collect data
Activity M2 03-10 Completed: Yes D _ _ _ _ Submitted: D _ _ __ J~} !Open fo1dcr J .[__C_lo_.,e_
either live or 0

1. Review this video and consider how beneficial the pointers are to idea generators. indirectly by using remote control operated cameras. Some recording
https://www.youtube.com/watch?v=yAidvTKX6xM Six Creative Ways to Brainstorm Ideas devices could include simple point and shoot cameras to sophisticated
cameras with extended lens and
Discuss on your Blog Spot or social media platforms. attachments. A smart phone and simple cell phones with
Viewfinder
cameras are popularly used by everyday people for domestic Zoom

video capture either at home, work, school, on vacation or even Microphone

Activity M2 03-11 Completed: Yes D _ _ _ _ Submitted: D _ _ __
in simple day to day life activities that can be posted easily
online, such as on Snap Chat®. But more and more persons Audio LED
Develop brainstorming charts for:
are using Tablet devices to record video images and footage.
a. A new community centre with state of the art facilities for residents
Increasingly, mobility of smart devices are using the camera
b. A new alternative to cure nail biting.
feature to determine how good one's device is compared to
c. A new cell phone accessory or accessory for a mobile device of computing.
another. It is important to have the right camera for the right ¾~Ji~ tnu~ use Ac Adaptor ~~~~itfii~,
job. Pay attention to the megapixels on the camera or the device in which the camera is mounted.
Represent these by hand sketches and then develop these further using Brainstorming Chart software.

Activity Ml O6.5.6a Completed: Yes D _ _ _ _ Submitted: D _ _ __

Cloud Based Authoring Tools

With these software, authoring tools are used to create digital content as a professional would using Collect pictures of video cameras and construct a timeline showing its evolution and development.
Along the timeline, note major developments and features that took place with the introduction of a
high-end professional tools. These tools allows for editing and data presentation of digitized content
device. This can be done using appropriate timeline software.
with basic sophistication, with some producing output as high as high-end professional software tools.
The content produced can be worked on by different persons in dispersed setting, with increased Showcase this in a digital format. Have an online discussion with family members, friends or your
opportunity to collaborate, share content and provide almost instantaneous response. classmates about this assignment.

Devices used in Video Capturing

\
)

When recording videos, there are several best practices that must be adhered to.
Remember videos and photography is a one-off activity that is not easily re-
staged or re-captured once time has passed. One should ensure that there is
correct lighting, angling, set up of equipment, and scenes are clear of any
disturbances or unwanted elements, such as persons who are walking about or a
f
chair blocking a section of the shot.
I

89 50
• A Tripod is a device on which a camera is mounted for use. This triangular stand is placed legs Activity M2 03-5 Completed: Yes D _ _ _ _ Submitted: D _ _ __
apart firmly positioned on the ground or surface for use. It holds the camera in place while being
used especially useful when videoing. Do a collection of photographs across your school or at home or even just being on the road.
Comment on the composition of photograph. Review the terms Depth and Angles as related to
Activity Ml 05.6b Completed: Yes D _ _ _ _ Submitted: D _ _ __ photography and see how these apply to work you have done. Does any of these two terms have
greater meaning having reviewed all the pictures you collected and have taken? Share your comments
Make a list of five cameras preferable from different manufacturers that you would recommend with others in your digital scrapbook.
purchasing for your use. It may be important to use a table in a word processing document to
summarise the features of cameras such as Name, Model, Year Manufactured, Megapixels, Shutter Activity M2 03-6 Completed: Yes D _ _ _ _ Submitted: D _ _ __
speed, storage capacity, lens, accessories that can be used with it, cost, etc. Make a recommendation
on which you would purchase and give two reasons for your choice. Display this information using With greater thought, do a collection of photographs across your school or at home or even just being
appropriate digital software. on the road. Comment on the composition of photograph.

Activity M2 03-7 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Camera Settings Symbol Expo5ure Mode Oemiption
Com11letely automatic ph01ogr1phy; the camera 1nely1e~ the
Fu!!Auro
scene and tries to choose settings tl:iat produce the be~t res,"hs
Again, review the terms Depth and Angles as related to photography and see how these apply to work

..
you have done. Does any of these two terms have greater meaning having reviewed all the pictures
Each camera
comes with \) Portrait AU!oma!lc scene mode de!.igoe<I to produce sohly focused
back9ro1111di anrl llattaring skin l11f1es you collected? Present your evidence and information using a digital tool of your choice.
settings that AU!umat,c steno mode that ~e,eps oo1h near and dl51Jnt sub1ecls H1
Landscape sh arr focus ond boo~ts color and cont,a~t for dramatic landscape
will allow you pictures. Fl~sh is disahlad. Brainstorming
to shoot with
~
Alllomabc scene rondo lhat produces sul1I•/ for:usad hackgmunds
Clo~e-up An important consideration in concept formulation is to brainstorm. This is a creative process by
different features. esperie••1 ~uitahl~ for dos~-ups ol llriwers Ar,d other nature ~,,b,ecl;,
which we develop an idea and layout how it will work. For a specific problem, we generate a list of
This can be activated by simply
~ Spurts AIJlomauc scene mode that select, lasl shutter speed lo
rotating the wheel on the camera that
r,ap411ra rrtwing ~ubje,:I~ 'Mllmu1 brm. Fla•;!, ,s r11s~hlfd ideas, mostly spontaneous, and documenting them.
Autum~~G ,cene mode that rnmi}ines Ha,!i with, slow !J',utter sp¥.e<l
looks like this. Spend some time to
~
tD produce briqhtor t,ack9rm,nd~ ln portrait-; taken in dim Ji 11ht111g.
learn what each setting for and note Niqtit Pnrtr ait In Brainstorming, the list of ideas generated is recorded. The pros and cons of each are looked upon.
UsR ~ 1!,p,.id to i,vuid r:anwrn ~hijk~ and al.I: ymn ~11t~ijfl to remai11
when it should be used. You must still during tile exf)Osure. From the process of elimination, you narrow your choices of ideas and come up with the ultimate idea.
Brainstorming brings people together to share in the idea
get access to a camera and go on a
photo shoot. The settings are mostly m No flosh s.,me U StBfcR l11tell1q~nt Auto, IJ111 tl.,h i•; thsab!Ati. u,~ i11
rn11,e11rn, or uther loutiurn; ttiBt don t perm~ flash pho1ograr,l1y. pool, so more can be thought up for the solution to a
applicable for photographs being Same a,, Sre~e lnttlhqent A11t,l but offers h.1,,c con:rul o,N tta,h dnti problem.
taken and not for video. Some video ~ Creative A11•11 rho an,tJJn! o! back,Jruw1d bl11m11g Afs,1 provides limite,1 control ovt1
P-,pus111e H.ml color 1hmu~l1 tlm St~m1 hy Aml1iem:11 ,~~hH~
settings maybe found in the menu of Image Source: Google Images
Cameli! select:; beth the l·ttop lap,~rMe setthgl anrl shutter &peed to
the camera or device.
p Prr,qrammcd
AIIIOB•posure
enwrn pnJper ~xpo,ure, hi!! th~ wwr l'iln rhu(,~9 from t11ullifJle
i:omb,nations o! the lwo ~mn,4s fol• control o'lcr color, flash,
Brainstorming allows people to come up with random
and ll!her advanced sgttings. thoughts to a problem being looked at. At first, these
This image will provide details for
The user sets sllutter speed, and the C3mera selecls tho f-stop may seem crazy and not workable or do-able. Some of
the settings for most cameras that Sl1utt~r-Primit,•
DSLR.
Tv Auhie~pns;ire
that \1;111 r,rnrh,r,e ~ good Pxpn~ure
Full control over colm, flash, and other ad1•anced seu;ngs
these ideas by themselves are doable.
Others can even spark more ideas. During Brainstorming sessions, it is important for participants not
lh~ user select, lh~ f-sllljJ, and the eamerd r,alatt~
Aperlurn-Prionty to be too critical and criticize too harsh. One must be open to possibilities. Any use of judgment and
Av Autoexpo~llrn
tho shutter speuo that \!;ill produce a good exposurn
Fuil mntrt~ uver colvr, na!ill, and uthtr aiJyancetl Je11r11n~ analysis is not welcomed at this stage as this can lead to stifling creativity and for more ideas being
Th~ us~r couttu!s l,uth sh1rt1~1 speed flrtrl f-stop generated.
M Manual hposore
Fu11 Ci.lfltrol over color, flash, and other ad'lanctd tel'lin~s
Camern stlecu the f-stop netded to ketp all objet:15 in the fmull in ll1e Brainstorming is useful in Idea Creation. This is called Ideation.
Automatic 10ne of sharp focus aud than 5ele1:ts the shutter speed that will produce
A·DEP Depth nf Field a good upnsure. Full control over mosl !but llO! 11) colw,
flash, and n1h8r adv anted ~etling, .

••
I\
M-Ovie Enables rocord111g (lf digital movies.

51 88
 Activity Ml 05.6b Completed: Yes D _ _ _ _ Submitted: D _ _ __
Activity M2 03-3 Completed: Yes D _ _ _ _ Submitted: 0 _ _ __
Conduct a photo shoot for a school event or maybe for just a simple walk through your school or of a
Find out what are the benefits of using Concept Maps by professionals (including students). Discuss garden or some setting you are familiar with. Take pictures using different camera settings and make a
how these impact solution representation. Also, discuss how the short comings of not using Concept note of what pictures were taken at what setting. Create an online photo album such as on Flickr.com
Maps can impact solutions development. Make you presentation using a Presentation software tool. ® or any other photo sharing site and show your friends your work.

Rule of Thirds A Digital Single-Lens Reflex (DSLR) camera (also called a Digital SLR) is a digital camera
combining the optics and the mechanisms of a single-lens reflex camera with a digital imaging sensor,
This is an important concept to understand when taking
as opposed to photographic film. The reflex design scheme is the primary difference between
photographs and even shooting videos. The principle states
a DSLR and other digital cameras. Source: Wikipedia and Google Images
that it is the alignment of a subject with guided lines and their
intersecting points. This further extend to mean that the
Camera Lighting
placement of subject between top and bottom line and left and
right.
Activity Ml 05.6b Completed: Yes D _ _ _ _ Submitted: D _ _ __
Also, referenced to as the 'Golden Triangle', this is the
guiding principles behind photography, especially those doing Read the article provided and use this to inform you about how you take photographs.
it digitally. The principle sees a quadrant or a square broken
into 9 equally sized squares as shown above. As you use a The Top 10 Photography Lighting Facts You Should Know
camera, digital or otherwise, you look at the LCD display or
through the peep hole and try to line up the subject of the And tips on how you can apply them to your photography. By Dan Richards Posted January 28, 2013
picture to the center in the area denoted by the 4 red crosses.
The most interesting shot of the subject is set directly inside Source: II ftp:/lwww.popphoto.com/gal /en /top- I 0-ph otograph v-lig I, ti 11g-facts-)'011-sh 011 /d-/i 110 II'
this marked area as much as possible.
10 Principles of Lighting
Look at the image on the left, and see how this principle holds
true.
1. The broader the light source, the softer the 6. Light fall off can be used to vary the
light. relationship between the light on your
2. The closer the light source, the softer the subject and your background.
light. 7. Front lighting de-emphasizes texture;
3. Diffusion scatters light, essentially making lighting from the side, above, or below
Activity M2 03-4 Completed: Yes O _ _ _ _ Submitted: 0 _ _ __ the light source broader and therefore emphasizes it.
Using your camera, digital camera, cell phone or even those on smaii devices such as on a tablet, go softer. 8. Shadows create volume.
around your school and or home and take pictures of various sights. Cans, stones, flowers, people, 4. Bouncing light acts as diffusion. 9. Backlight can be used as highly diffused
children playing, etc. Using graphic software, review the Rule of Thirds by drawing the lines on the 5. The farther the light source, the more it lighting.
pictures to establish the 9 squares and see if your subject is caught in the picture in focus. Share your falls off- gets dimmer on your subject. 10. Light has color, even when it looks
work and get others to comment on use of camera in photography. "white."

Lighting Source
Composition \
From Unit 1 Module 1, this principle speaks to how subjects are set Light source can be either natural or artificial. Once you are shooting in the light that is in the
amongst other details in a video or photograph. Imagine you were to environment that this is considered natural lighting. At times, additional lighting must be set up to
take a picture of the beach chair by itself. Would you get the same help illuminate the area where photos are being taken, these are then set up before shooting can take
effect as you get from this photo provided? With composition, the place, and this is considered artificial lighting.
background in which an object or subject is set requires some
complimenting information to give a better picture.

87 52
Exporting in various file formats
Website Breadcrumbs

When photos are taken, these can be taken on raw shooting and later edited and finalized into a picture An important inclusion in
file format of your choice. JPEG, PNG and TIF are just three popular file types in which pictures are website development is
stored and shared. Videos are exported in A VI, MP4 or FLV file formats mostly. the use of Breadcrumbs.
Breadcrumb navigation
Cloud Based Authoring Tools (for example, figma and wevideo) can greatly enhance how
users find their way
Cloud Based Authoring tools are very useful to store content that can be manipulated such as edited around on a website.
and later shared with intended audience or allow others who are collaborating to work on same files.

IMPORTING, EXPORTING, SHARING AND EMBEDDING DATA FOR DIFFERENT USES.

What is advantageous is that Breadcrumbs reduces the number of actions a website visitor needs to
It is necessary to take information or media from other software and include this in current
take to get to a higher page. They improve the ability to fid sections and pages within the website.
presentation of a digital solution (Importing). Content produced in one software or digital solution Breadcrumbs have been known to help users visually to show what location they are within a website
can be placed in a specified file format for further use including dissemination (Exporting). Exporting hierarchy, making it easier to understand the information on pages. Breadcrumb is also referred to as
will involve request for output of digital solutions in specified file formats. E.g. Request to submit a Breadcrumb Trail and represents a secondary navigation technique that shows a user's location in a
document done in Word Processing and saved in a Word Processing file format (docx) being exported web application, or website. It is noticed that in many e-commerce websites where there are categories
to Portable Digital Format. Embedding offiles takes place when links are placed within digital of productions grouped, this feature is perfect to keep a track. Site map is a good way from which a
solutions such as Websites and when they are clicked on, they open into other Web Browsers window website can benefit from the use of Breadcrumbs as this will help to see the site's navigational
architecture. The Breadcrumbs can be used to improve the user's ability to move around the websites
or commence for downloading to local devices on which they are being accessed
and between categories.
Activity Ml O 4.lg Completed: Yes D _ _ _ _ Submitted: D _ _ __
Benefits of Breadcrumbs
Using a table, make a list ofsoftware that can open various software file formats. You could list .,/ Convenient for users ./ Doesn't usually hog screen space
software file formats at the top and left the list ofsoftware. Place a tick Ii?! to indicate what file formats ./ Reduces clicks and actions to return to .,/ Reduces bounce rates
work with which software. higher level pages

Present your findings digitally. oUseful Document: Benefits of Breadcrumbs

Activity M2 03-1 Completed: Yes D _ _ _ _ Submitted: D _ _ __

7 Cloud Based Authoring Tools compared https://elearningindustry.com/7-cloud-based-authoring-tools-
compared Aliesha Fisher (2015).
How do you suggest images be used in websites? Images set against background? Provide a
demonstration of this using a digital media tool to document.
Activity Ml O5.6c Completed: Yes D_ _ _ _ Submitted: D_ _ __
Activity M2 03-2 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Review the link provided above of a wide range of Cloud Based Authoring Tool. Say how effectively
each can be used in a given situation by persons in Digital Media. Submit this using a Notes Page you
Develop a set of prototype designs for one of the following including Concept Map, Navigational
have developed Practice to use three of these tools along with Figma and Wevideo and do a short
Chart, Site Map, and Hierarchy Map:
video tutorial to share with others.
A police youth club An environmental youth group Caribbean Food Promotion
Submit the video which must be fully edited and presented in video format.
A new local restaurant Proper farming practices for Caribbean Farmers

Ensure both hand drawn sketches and software developed sketches are provided. Present and discuss
the strengths and features.

53 86
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:

Students should be able to:

Navigational Chart
6. apply the basics of 2D and 3D animation;
An important element in planning for Web
Development, the development of the Navigational 2D and 3D Concepts
Chart will show how the various pages will be
connected to the Home Page. It is important to know Content: (a) 2D Principles; bouncing ball exercise (key framing, timing, spacing, squash and stretch),
where what goes and on which page in order to have a interpolation/tweening. (b) 3D Modeling; bouncing ball exercise (key framing, timing, spacing, squash
simple order to reach the content on website by its and stretch), character animation (ability to create a basic walk cycle), interpolation/tweening).
intended user.
!Activity Ml 07.1 Completed: Yes D Submitted: D
Hierarchy Map
https ://m. youtu be. com/watch ?v=wwl5d Q bmwU g
Previe,v YouTube video The Difference Behveen 2D and 3D
animation (What does it mean to animate in 3D?)
With any Web Development solution, it is important to
understand the top down design of the web structure or
Complete a report on your findings of 2D and 3D Animation.
the web architecture that will greatly impact how the site is laid out for its users. The various levels
Make a digital presentation to you class using a Slide Show
must set up and sub-levels drill down to others and then more specific contents or particular pages.
presentation tool. Several videos are stored in YouTube that has tutorials on how to carry out the
understanding the Bouncing Ball, Walk Cycle, etc. Additional Content is placed onlinefor further
Site Map
SltPrn.sp learning.
l,tm! &:-:ml
Similar to the Web GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
structure above, the Site -> Rohot<:dxt

Map can be used by Students should be able to:

presenter to show how
every requirement of the 6. Demonstrate a working knowledge of 7. use interactive digital media to collaborate;
web page content will be Catt::gory
trends and developments in visual and
treated. Having a good interactive design.
idea of where things falls,
will help you better to Interactive Digital Media for Collaboration
organize the website to
ensure the high level of
oJtµtljJ
I ,---1 Content: a) Examples of digital media tools used for collaboration. (b) Electronic communities. (c)
ease of use that is T Advantages and disadvantages of using interactive digital media tools for collaboration. (d) Using
Content or Products
anticipated in any good technology to participate in self-directed and collaborative activities.
web design.
Examples of Digital Media Tools used for Collaboration

In the field of Digital Media, much can be achieved by working together on various sections of
production and idea if the right software practice are employed. Many are using shared Cloud Based
Storage technologies with shared rights to grant access to contributors to the tasks at hand, with
persons residing in just about anywhere on the planet. Google Accounts and Microsoft platforms have
so many options to offer and persons are using them as professionals to get inputs from persons with
varying skills. Many of users of collaborative efforts on line use many Project Management related
software such as Trello® to complete work.

85 54
 Activity Ml 07.1 Completed: Yes D _ _ _ _ Submitted: D _ _ __ As it relates to Digital Media, Prototyping will include design of the idea (the product), continuous
idea development with changes made each time according to contractor's wishes (iteration takes
a) Make a list of 15 software tools and even hardware that maybe useful for collaborations by content places), optimization is done to ensure only the highest features/functionalities are captured and
specialist in Digital Media in the Caribbean and those working in other parts of the word. Suggest acceptance is done by validation of the idea where the customer approve what is being put forward as
features in these software or hardware that makes them suitable to carry out the experience of the solution.
group collaboration amongst users.
b) Identify TWO challenges that can arise fi·om using collaboration amongst DM professionals who The visual design
are working on Interactive Digital Media content and suggest what appropriate actions could be or its appearance of
taken to mitigate each of these challenges. the solution is most WIREFRAME MOCKUP
important as the
Create an online presentation using Prezzi, or a video recording with PowerPoint or any Slide Digital Media
i Presentation software of this assignment. Submit your electronic link for review to your teacher. professional
completes the very
Electronic Community important
production
This is a very new place for persons who are working digitally. development
Popularly, more and more people are making use of this place to process. Many
allow for interaction and collaboration for social, domestic, Prototypes are done
business and even for pleasure. An Electronic Community is a using basic and
virtual community that exists online where anyone can post content sometimes medium
such as on bulletin boards, or even on social meeting, or allow for restricted range software to
access to a post such as a web blog. In this community, people are meeting and interacting online. So ensure a high quality layout and design production is shown to the client.
many opportunities arise from people working online across time zones, across the region and even
working in dispersed team for business projects.
Concept Map
Activity Ml 07.la Completed: Yes D
- - - - Submitted: D - - - - CONCEPT MAP Another critical tool in development of
design proposal for digital solutions is the
c) Identify at least five electronic communities that are used. CATE-Y
ATTRIBUTES
(What Is it !ilea?)
creation of the Concept Map. This graphical
(What is It?)
d) Briefly explain the usefulness of each using bullet list. organizer is used to help developers, in this
e) What are some reasons you think persons gravitate towards each electronic community in its use? case students, to arrange their idea and
f) Are there any drawbacks to the use of Electronic Communities? If so, discuss this and state your represent their understanding in an effective
reasons. way. As such, the Concept Map will start out
with the main idea being represented as the
Create an online presentation using Prezzi, or a video recording with PowerPoint or any Slide Concept and then branches are drawn out to
Presentation software of this assignment. Submit your electronic link for review to your teacher. illustrate how the idea being developed can
be broken down in to specific areas on which
Activity Ml 07.lb Completed: Yes D - - - - Submitted: D - - - - they will develop further in the solution
design implementation after they are used to
assist in Prototyping.
CXC ®, the region's examination body is using Notesmaster ® as its electronic community. Why not
sign up for it and test its usefulness. Why not share some of what you have done there?

Remember to add your name, school and date of publication or submission on all your work.

One popular software used is https://\vww.edrmvsoft.com/conceptmaptemplate.php.

55 84
Cybercrimes Activity Ml O7.lc Completed: Yes D _ _ _ _ Submitted: D _ _ __
The continuous rapid development and usage of Digital Media tools and various applications across
Governments of various countries in the region are talking more and more about online learning and
so many platforms have given rise to the presence and possibility ofCybercrimes being committed. A
the use of Electronic Community. Research on any such initiative in your country and make a 2
Cybercrime is a computer oriented crime that involves the use a computer and a network to carry out
minutes video presentation of your findings.
illegal activities, normally with some benefit to the person committing, at the expense of others who
are traditionally innocent victims. With the widespread use of computer devices and the increasing
use of the Internet and use ofso many social applications and social use of computers, many Activity Ml O7.ld
individuals are exposed to be taken advantage of using criminal techniques to harm others over
computer networks. These includes spreading of malware, illegal information, Trojan viruses, Completed: Yes D _ _ Submitted: D _ __
hacking, cyber-attack, denial ofservice, etc.
Review this Virtual Community for learning and make a
Activitv M2 02A-8A Completed: Yes O_ _ _ _ Submitted: O _ _ __ report on its usefulness using a digital tool of your choice.

What are some of the negative impacts does Cybercrimes have on persons, businesses and
organizations who are making use of Digital Media platforms to share their goods or services or
engage clients/persons in the digital space? Activity Ml O7.le

Suggest what can be done to prevent or address these issues to the benefit of the innocent victims. Completed: Yes D _ Submitted: D _ __
,v,v,v.getmylocker.com
Provide a written report and share this in a blog space for comments.
Review this Virtual Community for learning and
make a report on its usefulness using a digital tool
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: of your choice.

Students should be able to:

3. Demonstrate the ability to appropriately Communications at a distance

3. Create prototypes using design principles to
present digital content guided by design visually indicate layout solutions; Interestingly, time and space is no longer an issue for business or work
principles; to be done. People far and even near, physically do not have to meet in
one space to achieve a goal of working together or to share information.
Prototypes using Design Principles People are not always near to each other in the modern era and new
world order, but in previous times, prior to Digital Media, and the
Content: (a) Prototypes, Concept map, navigational chart, site map, hierarchy map. (b) Design evolution of computing, persons had to be face-to-face to get instant communication or rely on
principles- rule of thirds, composition. (c) Cloud-based authoring tools. telegraph, telegram, written posted letters, etc. just to communicate. Today, millions of bytes of data
are sent in a single second across mobile phones, computers, emails, websites, television, satellite
Prototypes transmission, etc. through massive high speed communication platform provided by broadband data
transmission that most ISPs now provides its users/customers.
In the Digital Media world, like many that have to pay serious attention to
detail in planning, Prototyping is an important concept to master. Digital
Increasingly, more and more information is being shared virtually and preserved online for easy
Sc[ING lS Prototyping is an important aspect of concept design that is used in the
planning for digital solutions including visual look of the solution. This
location. This can be shared virtually repeatedly. YouTube is by far an easy way of communicating

~tlltVIN6 visual look is a virtual experience that is created to give contracted parties
a clear idea of what will be built and this is done before productfon
messages and digital content to millions of subscribers daily. Information therefore can be accessed
easily today online such as using online newspaper, online results, and search engine results, etc. and
these easily shared. Compared to pre-digital media era, 20 years ago, it was hard to get information.
commence. It is important that there is a "sign-off" by persons contracting digital solution so as to
ensure that what is proposed as a Prototype is what is really needed by the client or contracting party.
The use of Digital Prototyping is not new as this has been used in Engineering, Architectural
Designing, New Product Development, etc.

83 56
Activity Ml O7.lfCompleted: Yes D _ _ _ _ Submitted: D _ _ __ Activity M2 O2A-6 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Review these resources and check out the website of WIPO. Use this to broaden your understanding of
Today, Pen pals are long obsolete and thing of the past. Characterize or establish the usefulness of Pen IP.
Pal correspondence and remind your classmates how it took place. What is it like today? Are we still 1. WIPO What is IP? http://www.wipo.int/edocs/pubdocs/en/intproperty/450/wipo pub 450.pdf
using any form of Pen Pal communication? Make a digital report to your class. 2. WIPO Understanding Copyrights and Related
Rightshttp://www.wipo.int/edocs/pubdocs/en/intproperty/909/wipo pub 909.pdf
Activity Ml O7.lg Completed: Yes D _ _ _ _ Submitted: D _ _ __ 3. WIPO Handbook on Intellectual Propertyhttp://www.wipo.int/about-ip/en/iprm/
4. WIPO and the Madrid Systemhttp://www.wipo.int/madrid/en/
Record as many ideas of how we communicate today at a distance. Provide bullet points of your 5. WIPO Patent http://www.wipo.int/patents/en/
reflection in a PowerPoint or Slide Presentation.
How will each of these affect you as a Digital Media creator or developer? Have an open discussion.
Share your findings digitally.
Activity M2 O2A-7 Completed: Yes D _ _ _ _ Submitted: D _ _ __
Advantages and disadvantages of using interactive digital media tools for collaboration
I. What are the challenges for Intellectual Property in the Caribbean as Digital Media creators seek to
Advantages Disadvantages market themselves in the International market?
2. What IP protection can local persons claim internationally as it relates to Trade Mark? i.e. The
Large file content can be accessed online, Increased security treat for highly confidential
Madrid Convention Trademark agreement.
viewed without downloading to take up mobile protection ofInteractive Content especially from
3. Assess the work being done by the local IP agency or government ministry in charge in your
data storage. it being stolen and leaked to competitors.
country.
Ability to track which user has access which file In some instances, persons are not able to know
4. What are the latest works they have done? What have been their major accomplishments in the last
and track using audit trail to know what was iffiles were downloaded or shared with others in 5 years and last IO years?
done within the project files. collaboration software.
5. What is the status of legislation for Intellectual Property in your country?

Using technology to participate in self-directed and collaborative activities Working in groups of two or even as an individual, carry out the research and preparation necessary for
answering these questions. Use a social media or digital platform to share your results for each
Self-directed learning is to access or use materials to learn at one's own question and get feedback from others in your class or even the public. Feel free to include screen
pace. Technology allows for students or course participants to take
shots in your e-Portfolio.
courses online or accumulate knowledge while using online content. In
this type of activity, people can work together at their own pace, but with
Plagiarism
the common goal to complete the task being worked on within acceptable
time frame. The practice of plagiarism is increasingly becoming a concern for Digital Media creator and
developers. Plagiarism is stated as the practice of taking someone else's work or ideas and passing
Role of e-Learning in society them off as one's own. Often, in Digital Media production, one may be tempted to incorporate some
content for which they are not the creator. If this content is used in the production without proper
Learning conducted via electronic media, typically on the Internet. Television learning- Sesame citation and source mentioning as well as some times efforts not made to contact the owner, this will
Street, Dora the Explorer, Diego, PBC, Animal Planet, Nick Junior, Hooked on Phonics, Big Blue \
constitute Plagiarism of digital content.
House, etc. are becoming big thrust and playing an active role in education of children in society and (
college students. Without e-Learning, learning will remain boring and very backward. Today, with the Activity M2 O2A-8 Completed: Yes D _ _ _ _ Submitted: D _ _ __
ease of using Tablets and Smart phones, citizens are ready to access information from their search I
engine or from E-Book making learning much richer and smarter. I. How are persons practicing Digital Media affected by Plagiarism?

Activity Ml O7.lh Completed: Yes O _ _ _ _ Submitted: D _ _ __

' 2. What are the dangers associated with Plagiarism in Digital Media?
3. What possible ramifications are there when there is infringement of Plagiarism in Digital Media
productions?
4. What actions can a person or organization take when their content is plagiarized in digital
Assess the dangers and merits of E-Learning using a table and have an online debate using a social
productions?
media platform. Provide direct arguments and a one page reflection digital paper for your teacher.
Share your findings digitally.
Why not discuss these questions in an online forum and make a recording of the main points?

57 82
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
COPYRIGHT LAWS AND ETHICAL STANDARDS OF DIGITAL CONTENT CREATION
AND USE IN THE CARIBBEAN AND GLOBALLY (PLAGIARISM, CYBERCRIMES) Students should be able to:

5. Demonstrate a working knowledge of 8. Apply current industry practices to create a

With more content being digital, more issues will arise as it relates to trends and developments in visual and promotional campaign;
respect for Copyrighted materials © and those that will require interactive design.
protection under Intellectual Property (IP) rights. According to the
World Intellectual Property Organization (WIPO), IP refers to any Industry Practices for Promotional Campaigns
creations using the mind that will account for inventions, literary and
artistic works, designs, symbols used, names and images that are used Content: Social networking, Internet, blogs, text messaging, guerrilla campaigns, viral marketing,
in commercial activities. The WIPO is the global agency that holds cross platform marketing, email marketing, influencer marketing.
conferences and provides for education for all countries as well as
form paiinerships for laws to be created and assist in these being Social Networking
enacted through local authorities within countries through their government agency. IP gets protection
under the law in countries that are signatures to the Breanne Convention. The law protects Patents,
Social Networking or SNS (Social Networking Service) is
Copyright©, Reserved Rights®, Licensing, Trademarks™, etc.
increasingly becoming the main place where people interact online
So how are Digital Media developers and creators affected by this? Much of the works produced are digitally. It is by way of this platform, ideas are exchange, digital
new ideas and will require Patent for their protection before trading is done, and now, Trademarks content and of course, interaction takes place. But what does Social
becomes relevant. Copyright protection will shield work from being used illegally without permission Networks give us? It gives us the ability to form online relations or
of the original owner of the copyrighted content. When graphic designs are done such as for labeling, interactions among people who wish to share interests, activities, real-life connections as well as their
packaging, website banners, etc., then there will need to be reserved rights given when these original experiences or background.
works are being used. Digital Media creators and developers have a vested interest to seek protection
for their work, to ensure that they can claim original ownership of their content and more importantly, By use of Digital Media, SNS allows users to make a representation of them using a
that they can seek redress to have civil law suit taken out against persons or organizations that breaches profile that they create. This profile allows one to be identified or one could choose to be anonymous.
or infringed on IP rights. Social Networks are mostly Web-based that allows individuals to create their public profile, to
establish a list of users with whom they wish to share connections. Digital Media now allows so much
What about ethical standards? content to be shared easily via Social Network applications.
As Digital Media practitioners, one must consider conflicts that may arise when working in groups or
when one decide to incorporate third party content in the production. It is important that persons You
working in Digital Media realize the importance of group work or collaboration. It is now more vital
that established agreements be reached by all parties, signed documents of understanding are done,
where necessary, registration of Patent, Copyright or other IP related matters is settled with the
government's IP agency and that each party has documentation to substantiate their input. If this is not
done, then the door is now open to misinterpretations, misrepresentation, unfair share of revenue,
addressing legal challenges for infringement of copyrights, amongst many other issues that may arise.
It therefore means that should one decide to go into business, then contracts that are legally binding
As Social Networks are web-based, interaction must take place over the Internet. E-Mail and Instant
must be obtained before one starts producing.
Message are just some ways in which we use Social Networks. Today's Social Networks include
Also, to be considered under ethical standards, is the use of third party work in the production such as communication tools, photo, video and file sharing, use of Blogs and a whole range of applications that
music, video and graphics. What efforts have you made to contact the original creator of this content allows content to be shared. Facebook® (FB), Twitter®, Flickr®, etc. are just some ways in which we
to seek their permission before the content is used in production? How would you feel about persons are using. Increasingly, actions of teenagers and persons in the under 25-year-old demographics are
using your work in their production and no acknowledgement given to you or any payment? Consider pushing developers to create applications to meet their life styles. Snap Chat® has taken over and
these in your reflection. everyone is using it.

81 58
Mistakenly, some will consider Online Communities as Social Network. This is not a true concept Activity M2 O2A-4 Completed: Yes D _ _ _ _ Submitted: D _ _ __
since Social Networks are more individual-centered unlike Online Community that is more Group-
! Centered. It is Working in team or individually, produces a script for an audio slideshow of a topic or area that
through the vast interests you. Maybe it could be a feature on your country, its sporting persons, national heroes, or
amounts of Social even famous persons or situations.
Networking sites
that users share CONCEPTUALISATIONS, STORYBOARDS, SCRIPTS, CREATIVITY WITHIN A
ideas, pictures, CARIBBEAN PERSPECTIVE
posts, activities,
events and even interest in people they are connecting with or have connections to.
Conceptualization
Activity Ml 8a Completed: Yes D _ _ _ _ Submitted: D _ _ __
In Digital Media, one must come up with ideas and lay this down to show and communicate to others.
Conceptualization will see the process of developing, shaping and clarifying initial thoughts, to come
Record a list of at least 30 Social Networks and use a table to summaries their usefulness.
up with foundation from which Digital Production can be done. Preliminary sketches or written drafts
must be prepared of the idea one wish to show to others to seek approval or show where development
Name I Picture I Photo Sharing I File Sharing I Video Posting I Tagging I Geo Locating I etc.
will take.
Share this with others and discuss in a digital format. Storyboard

Blogging Discussion on this is very important here, as one must be able to give a graphic organizer in the form
of several illustrations displayed in a pre-determined sequence for pre-visualizing for a motion picture,
A Blog, also called Weblog, is a discussion or inf01mational site that is published an animation, motion graphic or interactive media sequence. Storyboards are useful to show how an
using the Worldwide Web that features discrete posts, also referred to as entries. idea progresses from start to end and what will happen or how will the idea reach final output.
The posts are displayed normally in a reverse chronological order; therefore, the
Scripts
most recent posts appear first. Biogs were normally focused on a single or small
groups of person's postings but now, biogs can now include Multi-Author Biogs A Script is a useful written sequence that tells of an activity or sequence of events that will take place.
(MABs). Scripts are used for play, films and broadcasting. In Digital Media, scripts can be used as part of
storyboard production and goes well in concept development. Within the Caribbean, like elsewhere in
With Biogs, Social Networking experiences are shared and people often the world, we are now forced to create more dynamic products and superb offerings to capture the
are itching to comment or reply to a post on Social Networks such as interests of worldwide audience and local as well as regional interests. Our storyboard must be more
Facebook, Instagram, etc. People are fans to offering opinions or giving realistic and finalized with as much colour and style as needs be. Scripts must be very interesting, and
feedback. What is interesting is Biogs can be incorporated in learning follow a pattern or even be unconventional to win the interests of others.
such as fore-Learning and even used in Newscast to get feedback from
the public on topical issues. Promoters use Biogs in Social Medias to Activity M2 O2A-5 Completed: Yes D _ _ _ _ Submitted: D _ _ __
create the hype around events and get people excited, or to start talking
about the event to stimulate more interest and increase ticket sales and You and a small team are entrusted to come up with an idea for a new Caribbean series being either:
attendance. Promoters often maintain social media pages for patrons to \

post their pictures, videos, shout outs, etc. while at the event or even provide shout outs after the event. ( - a talk show for teens
- a magazine or e-magazine (e-zine) for a new teen dress catalogue
- an amazing new product that is Caribbean or local in context
Activity Ml O9b Completed: Yes D _ _ __ Submitted: D - a story book for a Caribbean folklore
----
Using a table, record other ways in which Biogs are useful. List the advantages and disadvantages Produce the script, conceptualise the designs and present storyboard as part of a pitching for a
associated with Biogs. Caribbean Grant your team is aspiring to get. Produce your final works and show mock up along the
way as part of a portfolio.
Why not do a video presentation on this?
Present digital using audio story slideshow or a video cast.

59 80
Activity M2 02A-2 Completed: Yes D - - - - Submitted: D - - - -
Today, everyone is texting. Texting
Working in team or individually, produces a script for a Podcast for a 10 - 15 minutes show on a topic
is the use of mobile devices of cellular
that interests you or the group. Produce this using a Podcast hosting site.
phones or phablets and even tablets to
! send messages that are typed. The
Complete the writing with the audio recording and make a Podcast and share this online. Share with
messages are usually short and include
others and get feedback.
only words, and may even include
emoticons. ©®. Text messages have
DIGITAL WRITING TECHNIQUES FOR VIDEO moved from Short Message Service (SMS) to now include
Preparing content for Vodcast or for video production is also like writing a Podcast. pne will now Multimedia Message Service (MMS) which allows images, graphics, video, audio and now even text
have to consider that persons are seeing you as you produce content and as such, one must exercise based files or contacts to be shared through cellular phones or mobile devices of communications.
great care to maintain an audience interest. Persons writing should therefore take the following into
considerations: Today, text messaging has replaced conventional methods of communicating such as the use of
Telegrams and Telegraphs.
• Ensure that writing is fast paced, and matches the type of video that is being produced.
• Write for the ear- express yourself clearly and say what you know or think people want to hear or Guerrilla Marketing
maybe interested in.
• Keep it simple - do not overuse vocabulary, or over play the information being presented. Just A type of low cost marketing strategy that was
keep it simple - not too much fanfare. established and first spoken about officially in the early
• Write to visuals - think of the video or any imagery that you wish to incorporate and accommodate 1980s. It includes mostly unconventional means of
these as you write and decide where to introduce them. marketing such as use of Graffiti, Sticker bombing, Flyer
Posting, etc. to advertise or promote an event and used to
The major challenge is when presenting information in video and this is where the trick comes in. As draw attention to an idea, product or service. Today,
persons are seeing the actual delivery, then dressing, voice, speech and deportment must be taken into Guerrilla Marketing is used in many forms of promotion
consideration. When doing video with persons wearing coloured tops ensure that the background through an extensive network of individuals, groups or
balances out perfectly. If microphones are to be used, ensure that these are not blocking the speaker's even companies that are working together to make product
face nor are they affecting the delivery of the message. Ensure that where scripts are being used, que or services more popular.
cards are placed in order and discretely slide away.
Viral Marketing is another term that is associated with
Activity M2 02A-3 Completed: Yes D - - - - Submitted: D - - - -
Guerilla Marketing. Viral Marketing is used mostly on the Internet or through sending of frequent
emails or text messages promoting or informing consumers of products or services. In most cases,
Working in team or individually, produces a script for a Vodcast for a 10 - 15 minutes show on a topic
companies or organizations pay the mobile phone company to provide them with the means to send
that interests you. Produce this using a Vodcast hosting site. Record the presentation and make a
messages to phones via SMS.
presentation of your outcome. You may need to watch Vodcast on TV to get ideas of presentation.

Activity Ml 09c Completed: Yes D _ _ _ _ Submitted: D _ _ __

DIGITAL WRITING TECHNIQUES FOR AUDIO SLIDESHOW

Similarly, to writing for video, keep it simple! Audio slideshow will include videos and pictures being Collect sample of videos, posters, advertisements that are using Guerilla Marketing techniques.
put together to communicate mostly a story or a message or maybe, just a presentation. Ensure that the Discuss the effectiveness with which each is created using Digital Media tools and how Digital
right voice tone is used based on the narrative you wish to communicate. It is important that again the Media platforms are used to share these.
pace at which one speaks be monitored to allow for delay in sound. Ensure that the right video inserts
and photographs are placed in the correct sequence to create the story board, before you start writing. Again, share your collections with others digitally.
It may be easier for some to do the voice recording prior to the storyboard layout then make use of
editing skills to complete.

79 60
 Viral Marketing Activity M2 02A-l Completed: Yes D _ _ _ _ Submitted: D _ _ __
Viral Marketing is also referred to as Viral
I .r.laa I Why not find examples of possible websites that allow for Podcast and Vodcasts and share these with
Advertising or Marketing Buzz. This type of
marketing uses social network services and other
~
SOCIAL NETWORKING
others? What are other uses of Podcasts and Vodcasts are there? Why not share these with others in a
Digital Format.
Internet based technologies to increase brand
awareness, product sales, etc. by self-replicating Cl
SMART
ADVERTISING POTENTIAL

0
viral processes to spread to as many users online. PHONE
VIDEO

•
This can be done via word of mouth (each person CLIPS
Outline for a Podcast
telling someone), using text messaging, etc.
-···~ Show an intro monologue (who you are, what you're going to talk about): 30 - 60 seconds
".-.·"
,_,,,_,,..,~

7W~J;tt:,. OF
MOIITH
Most Viral Marketing 1. Intro music jingle (repeat for each show or broadcast so listeners identify the jingle with
tactics is done online and spread across Social Networks. Companies broadcast): 30 - 60 seconds.
and individuals launch the messages for advertisements on their own 2. Topic 1: 3 minutes
platform (website) or from their social media website or profile/account. 3. Topic 2: 3 minutes
Messages can also be copied and pasted from online and shared through 4. Interlude (music or break): 30 seconds
emails or posting URLs on biogs. 5. Topic 3: 3 minutes
6. Topic 4: 3 minutes
7. Closing remarks (thank audience, thank guests, talk about the next show): 2 minutes
Viral Marketing may include formats such as video clips, flash 8. Closing music jingle (suggest same as intro music jingle): 2 minutes
games, e-books, brand software, images, text messages, web ~
pages, etc. Increasingly, cell phone companies allow messages to Steps to produce a Podcast
be sent to their subscribers as a paid service offered to clients or
persons who pay for this. ./ It is important to research and be knowledgeable about the topic to deliver the most relevant
information to the audience you are trying to capture or captivate. Writing style must be free-
Activity Ml 09d Completed: Yes D _ _ _ _ Submitted: D _ _ __ flowing and conversational thoughts with a friendly language are necessary. It is suggested that the
use of jargons or industry specific words. A good introduction is needed that will quickly explain
and highlight the purpose of the broadcast. Not more than 2 - 3 sentences in length is
Examine the potential usefulness of one Viral Marketing activity and examine the effectiveness of
which this is achieved. Again, share your collections with others digitally. recommended. This portion of the broadcast is normally read over background music.
./ A brief salutation is needed for about 30 seconds, where you greet the audience and give them a
preview of the episode and maybe an overview of the show's agenda. It is crucial to keep the first
Activity Ml 09e Completed: Yes D _ _ _ _ Submitted: D _ _ __ segment very interesting to retain the listener's attention. The segment must appeal to the entire
audience.
Assess the ethical implications of Viral Marketing being used by Mobile Phone Companies on its ./ Subsequent sections should be more in-depth and focus on specific areas of interests with this not
clients/customers. being more than 2 - 3 paragraphs in length .
./ The wrap up should thank listeners for joining the host and if possible, provide an idea of what the
Again, share your collections with others digitally. audience can expect to hear in the next episode. Contact information is provided for feedback and
ideas and email and website URL is good to share .
Cross Platform Marketing ./ Close with an ending music, maybe using the same theme music from the introduction as this will
allow for re-establishment of the branding of the Podcast.
Today, digUal content is easily being shared across several platforms in a greater attempt to reach a
wider target market/audience. Mainstream media designed for television or print media platforms are
now finding content there commonly displayed in Web spaces such as websites and in social media
channels such as YouTube, Loop, Facebook, and other such platforms. More and more advertisements
and digital content therefore find themselves before a wider target market in a bid/or the company or
provider to make others know of their offerings.

61 78
5. Editing Part - Correcting grammatical, typographical or structural errors in sentence Activity Ml 09fCompleted: Yes a ____ Submitted: O _ _ __
construction. Avoid repetition. Feel free to encourage others to read your Blog and
make suggestions on how to improve. It is important to keep short sentences and Provide examples of digital interactive content that is shared across various platform in an attempt to
paragraphs. market goods or services. Discuss their effectiveness in the various platforms, highlight the more
significant benefits gained from this activity. Provide your video report and give an engaging
discussion as you argue the points ofyour presentation.
DIGITAL WRITING TECHNIQUES FOR PODCAST
Email Marketing
A Podcast is a powerful tool of Digital Media that is derived from Apple's portable music player, the
iPod. A Podcast is a vital way to share audio information or content on the World Wide Web Important it is, emails are prime target for commercial companies to send advertisements especially
(WWW). But what is a Podcast? A Podcast is defined as a recorded audio stored in a file found on a when they are linked to social media platforms. As such, related suppliers of interactive media content
website. The person who create, host or is the author of a Podcast is called a Podcaster. It is also are sharing these links, flyers and other contents in the emails ofprospective customers. Though many
possible to have video files stored on the WWW, and includes audio and is called Vodcast. It is argue that they did not sign up for these content, many mobile users when subscribing for data
possible for Podcast and Vodcast to be downloaded to a computer or even a portable media player, services and or mobile phone chips did not read the fingerprints that most contract had built in. In
such as a Zune or iPod. When one think of a Podcast, an online radio show that is Internet based these email marketing strategies, companies that you subscribe to send email messages to promote
comes to mind. The term Podcast refers to the content while Podcasting refers to the download or new services and provide link to their web sites or customer service applet for further information and
uploading of content from/to the WWW. to sign up or to confirm purchase or compliance to do what the content requires.
Software capable ofreading feed formats (feed readers or aggregators) must be used to facilitate its
usage. Users online will subscribe to Podcasts (and Vodcast) by the URL link provided. The reader
program can check the feed subscribed by the user to ascertain what new content has since been Activity Ml 09g Completed: Yes O _ _ _ _ Submitted: O _ _ __
published since last update, and as such, retrieve this new content and present it to the user.
Provide actual samples of email marketing tactics that you or others in your family may have been
Examples of Podcasts exposed to. Make a list of the services or goods being marketed and assess the effectiveness in their
strategy. Report on this in a 2 - 3 minute video insert for a business programme being done for teens
./ Music ./ News Stories ./ Political Messages in your high school business programmes.
./ Radio Shows ./ Classroom Lectures ./ Television Commentaries
Influencer Marketing (Influence Marketing)
Some Websites used for Podcast:,v111w.podcast.co111www.podbea11.co111
With a wider range ofproducts and services and may be include iconic persons
How to create a Podcast? fi·om the professional, business and the entertainment industry are using main
A computer with a microphone is needed that can export audio file formats into MP3, software that lets stream media as well as social media applications to involve these persons to
you create your feed, and a site to upload your Podcast. Once the recording is complete and exported, make public endorsement and request others to join and get the benefits that
others can enjoy the content from the server and download and listen to it. Tags are very useful to they suggest. Interestingly, the persons who are used in these public marketing
enable persons to use search engines to find the content. infomercials are either experts in their fields or known in the local community
and their main purpose is to convey a strong message, solicit support or buy in.
Popular use of Podcast Anti-Doping Commissions, Health Care Programmes (Mosquito Eradication,
Drug Abuse, Teenage Pregnancy, Abortion, etc.) are some areas where these persons have made their
./ One-To-One Computing - students and teachers can use this as a fun way to share content online appearances.
and access video and audio content using smart devices.
./ Interviewing -as this is an important skill to learn, it can be used to share interviews. It is In essence, persons involved in this type ofpersonal marketing promotion use their position to induce
advisable to start and end projects or even assignments with an interview. This will allow for others to get onboard with them as they require to support for the product or service or message
communications skills to be learnt and practiced. content for which a behaviour reaction is being solicited.. They are drawn to the content for product
./ Storytelling - A very old form of sharing, telling and learning, Podcasts are a great way to still use or service and also engaged to respond in social media to go online and line or join their mailing list,
this vital piece of tool. Students can create and share stories, original or even local folklore to etc. of the promoting company. At times, music or related audio visual media content is used to
others. support the message or advertisement or the material used in highly impacting for persons to respond
in the desired way being sought. It is intended from Influencer Marketing to draw people in to idea or
content being used.

77 62
Activity Ml 091, Completed: Yes D _ _ _ _ Submitted: D _ _ __ Digital Media Writing
With an increasing amount of digital content being published online and with the use of electronic
Identify four local examples from television or on social media where Influencer Marketing strategies
devices and their technologies, steps must be taken to look at how we prepare and post information
have been used effectively for its intended purpose. Comment of the strengths of its use. What are
digitally. This will create standards that will allow for consistent development of digital content and
some of the services or goods being promoted? What reaction does each example strive to achieve?
suitable posting in a unified or coordinated manner and not just haphazardly put together for
Provide samples of the content of the example in reporting using a new digital tool and submit.
publishing.

Blogging
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
Most Blogs are interactive in nature, allowing persons to leave comments or message each other via
Students should be able to: Graphical User Interface widgets located on the Blog, allowing for Blogs to be easily distinguished
from static websites. Blogging in some person's opinion is not producing content but allowing for
6. Demonstrate a working knowledge of 9. Discuss factors which influence trends and Bloggers to build social relations with readers and other Bloggers. Blogs can contain shared text,
trends and developments in visual and developments in visual and interactive design. images, links to other Blogs or online content, video, etc. that is related to a topic being commented on.
interactive design.
How are biogs used?
Trends and Developments in Visual and Interactive Design • Used for commentary such as in prime-time • Serving as Online Brand Advertising for an
news report on Television when the station individual or company.
Content: (a) Factors (Commoditisation, Pervasiveness of technology, asks for feedback about a question asked. • Most Blogs are textual but some may focus
Affordability, Accessibility, Adoption, Empowerment. (b) Research tools for Comments posted by the public can be on art (art biogs), photographs (pltoto
discovering and tracking trends. shared and read in the news or shared on biogs), videos (video biogs or vlogs), music
their Social Media managed sites or (mp3 biogs), audio (podcasts), education
Commoditisation platform such as on Facebook, Twitter, etc. (edu biogs), etc.

With Digital Media, designs and new product/service creation will bring Writing a Blog Post
economic value to consumers and customers around the world if these are
properly thought out. Commoditisation is the processes through which 1. Planning - This requires the skills to think about what you want to say and knowing how to
goods/services that have a monetary value are made with distinctive features express it. One should write for a Blog that interests
bring about brand awareness and unique presence for consumers to prefer in them or respond to Blogs for which they have valid
the market place. points or comments or contents to share or respond to. It
is important to plan the level of excitement that will be
needed to be placed in the Blog to make it interesting for
With adve1iising, social media networks, marketing ( Guerilla, Viral,
persons to read and participate in. Having an outline is
Influencer, etc.), improved product/service design, we can fashion new important that does not have to be an extensive document but it will be a rough mockup guide for
products/services that the consumers want, that the market desire and this can what you wish to communicate or from which a discussion can take place. It stresses the order in
drive economic development for self, for entrepreneurs and for which the conversation will or is anticipated to take place.
local as well as regional opportunities to be gained. 2. Headlines - A topic or heading that will draw attention of readers and stimulate interests to blog.
A popular technique is to post a question or controversial statements and ask for opinion from
Pervasiveness of technology readers or Bloggers. Bear in mind, the question posted must be one that Bloggers may find
J
interesting or have something to say.
Pervasiveness (especially of an unwelcomed influence or 3. The Writing Part- Stay focus on the topic. Ensure that post has all important points or position
physical effect) spreading widely throughout an area or a that you wish to communicate. The writing will become much easier with the more practice you
group of people. Technology is changing drastically in Digital
Media. Every day, new software are being introduced. There is
greater usage of software to do tasks of graphic design, editing,
i9
In~ I
get and the more blogging is done.
4. Use Images Effectively-Visual stimulation may help to communicate a point. The image can
sometimes draw Readers and Bloggers to the post. Images can give great punch lines. Diagrams,
compositing, producing, etc. As the skills of people in the Digital Media improves, this comes with Chaiis, infographics, tables or other visual assets can help many readers and users to comprehend
greater demand to purchase commercial software and or decide to use under license agreements at low sometimes a simple or complex topic.
cost, such as in educational institutions, and government agencies.

63 76
 As software develops, there is massive development in hardware technology that will support Digital
Media such as storing files, casting between devices, cloning devices, etc.

Affordability
Activity M2 OlC Completed: Yes D _ _ _ _ Submitted: D _ _ __
I
I
More students and teachers find software that can do their
Identify advantages gained by companies and individuals who use Digital Publishing in their I needs easier from using Open Source software and as such,
operations. Discuss these as to the extent of how good they are on a Blog forum. Present your findings
in an appropriate report format using Digital Media tools.
., - - -,-•• ... - ., .,., there are no limitations on what schools can do. Some
Commercial Software used for Digital Media works can cost
up to US$1500 per year for licensing! That's over JA$207,
Here are some of the platforms used to distribute e-published products or services: 000 (@JA$138 to USD$1 exchange rate as at September
./ Amazon ./ Kobo ./ Pub 2019). Why not work this out for eight Caribbean
./ Nook ./ CMS Platforms ./ ISBN territories to see how the exchange rate can deter our
./ Google ./ Interactive E-Book ./ Metadata purchasing or for paid use of software appropriate for
Digital Media?

Activity M2 OlD Completed: Yes D - - - - Submitted: D - - - - Greater accessibility

Using timeline software, record the major events and developments of the Internet and the digital ./ More software and apps will be created to be used publicly
revolution. In your research, account for historical development, technology that evolved, how under open source software agreement.
accessibility changed and the introduction of Massively Multiplayer Online Game (MMOG) and the l ./ More people will be able to use online support to learn new
list provided above. It may be helpful to use pictures and provide a video walk through of your technologies and software and can become content creators!
findings that you can share virtually with your class mates and teacher. Therefore, students can get so much practice needed from
using this free or open source software under the Open
Alternative, it may be a good project to do as a group where each person does a different part (e.g. Education Resources (OER) platform.
History, Accessibility, MMOG, and Technology) and use of the above examples of ways to distribute ./ Online support using popular video sharing site such as
e-published content. Present your findings using collaboration software. Collaboration software are YouTube.
useful when working in team. If not, you may use a modern presentation software took. ./ Some commercial software for Digital Media are sometimes
made available in their trial version form for 30 or 60 days, or the older versions are given freely
on the Internet.
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES:
Increasing/decreasing adoption
Students should be able to:
./ More individuals are using or gravitating
1. Develop an understanding of digital 2. Generate content ideas for digital publishing; towards Digital Media products to edit
publishing platforms and tools; photos and videos, to enhance their
appearance and sharing these on their
Authoring Digital Content profiles on Facebook, WhatsApp,
Blackberry, etc. showing off their artistic
Content: (a) Digital Media writing techniques (for example, writing for blogs, podcast, video, audio talents (or even the lack thereof).
slideshow). (b) Conceptualisations. (c) Storyboards, scripts, creativity within a Caribbean perspective. ./ More people are moving away from low
(d) Copyright laws and ethical standards of digital content creation and use in the Caribbean and end Open Source software to high end
globally (plagiarism, cybercrimes). Commercial software.

75 64
Empowerment Syllabuses and past papers are now online allowing for global access once you sign up on the CXC
Online Store.
With the use of Digital Media, we are now proven greater
accomplishment in its use to conduct much virtual business. Previously, syllabuses were sold only at CXC regional offices and then later through book stores. This
Persons are now seizing the opportunities to turn ideas into limited the number of persons who had access to syllabus and their use in preparation. Now, these can
created products and services. With DM, businesses will thrive be downloaded, emailed and shared with students via email or quick access from online Learning
as they find and use new ways of communicating, advertising Management Systems (LMS) or even by email or file transfer and easily accessible on mobile devices.
and gaining market share or awareness.
Technically speaking, Web Publishing/Digital Publishing reflects any efforts of production that can be
printed, done using sound or seen with the eyes and putting the content in a format to be accessed by
Activity Ml 09a Completed: Yes D
- - - - Submitted: D
---- computers.

1. Write a two-page reflection on how each of these characteristics affects you as a Digital Media Examples of Digital Publishing
practitioner:
As it stands, increasingly more companies and print media houses are making their products or
a. Greater accessibility services now available online with less hassle.
b. Affordability
• Newsletters • Books, magazines, and other periodicals,
c. Pervasiveness of technology
d. Increasing/decreasing adoption • Journals and blogs • Massive libraries, resource
• Advertisements • CDs with company reports of Stock
e. Empowerment
• Company Reports information
f. Accessibility
• Catalogs
2. Feel free to give appropriate examples or illustrations to justify your points. Provide a five minutes
video essay or have a debate in your class. Record this and then write a response from what you Activity M2 OlA Completed: Yes D _ _ _ _ Submitted: D _ _ __
learnt.
Using a presentation tool, complete a list of at least three Web Publishing tools that maybe use to
prepare items listed above as examples of Digital Publishing. This may best be shown using screen
shots and include some discussion or description of how features in the tools are used.
Research tools for discovering and tracking trends
Interestingly, Blogs, use of social media platforms, games, apps, videos, CDs, downloadable materials,
In the wide diversity in which Digital Media applications are used, at times it has become necessary to text messages, etc. all are examples of forms in which digital or web publishing can take place.
discover trends and patterns that can be manipulated for personal or business purpose but also to keep
Web Publishing or Online Publishing is more specifically speaking to using the Internet as the tool to
an eye on progress of activity for evidence or just a way to know what is happening. The When, distribute the content that is published digitally. Web publishing address needs that companies that
Where, How, etc., are some of the questions that these tools provide answers for. have already published of created product or services are now putting them online for digital access.
Think of the Yellow Page Telephone Directory. This was normally a bulking directory listing. Now,
1. Google Alerts - tracks trends based on chosen words. Alerts can be delivered by emails, feed the same information is available through its online website, mobile application and even by text
aggregators, Google Page, Alerts and Notifications, etc. Frequency and volume of alerts can be messaging system.
set-up.
2. Google Trends - this tracking tool helps one to monitor search term, get in-depth analysis of the Activity M2 OlB Completed: Yes D _ _ _ _ Submitted: D _ _ __
people searching for specific words and phrases, organize and categorize the acquired data.
Provide actual examples of companies and their products or services that are now supplied to their
3. Feedly- this tracking tool allows users to follow or get update information on their favourite clients and audiences using Web Publishing. Select a suitable digital media tool to present your
websites and biogs. When preferred sites or site URLs for web sites applications are added will information.
allow for what would time-consuming data collection and reporting. Once added, browsing content
and discovering trends will be easy as counting from one to three. This service is at no cost and
one can add feeds from anywhere and access report and updates using any iOS or Android Note the terms Digital Publishing and E-Publishing are used interchangeably to mean the same.
devices.

65 74
 4. Topsy - a very highly and detail comprehensive analytics tool that can be used in trend-tracking
systems. Topsy offer such a wide variety offeatures that when used by both business and personal
UNIT 2: APPLIED DIGITAL MEDIA users, tremendous data can be tracked and found out. Most significant features would include
MODULE 2: WEB AND DIGITAL PUBLISHING measurement of data analysis for specific keywords and phrases, model data accessed for
competition with rival business along with trending top topics and related terms.
GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: 5. BuzzFeed - with the need to access web content in real time, BuzzFeed is a great tool to discover
the most popular and yet controversial
Students should be able to: Site Rank
topic along with happenings online. Track I lisio1ical F1a11ld11q,;. Mo11iior Your Wellsil<·l /\uti101iiy.

1. Develop an understanding of digital 1. Explain digital publishing and Internet Users will be able to get updates for
publishing platforms and tools; terminologies; almost any category of information My Keyword Lists
Create and Ma11nrJe powt-ii111I !isl,; of keywordi,.
set-up, including updates fi'om various
Digital Publishing and Internet Terms countries, etc. Importantly, insights as
Search Analysis
to that people think about product or /\11nlyLe yrn11 co1npe\iiio11, discovt-;1 ~3l(J lre11rh
Content:
services or what target audience/mark
ought to know about can be shown in Alphabet Soup
a) Digital publishing platforms (for example, Amazon, Nook, Google, Kobo, Content Management lJ11cov1-H' 111illio11,; oi 11iclHi,; arnl keyword,,.
System (CMS) platf01ms, interactive e-book, Electronic Publication (ePub), International Standard detailed report.
Book Number (ISBN), metadata). 6. Social Motions - a social media voice Brainstorm HQ
b) Brief history of the Internet and the digital revolution (history, developments, technology, marketing platform and content
accessibility, MMOG). resource is becoming so important and
Affiliate Programs
useful that any mention of content can Sernch /!, ii11d releva11i r1liili:1'tc,; jllO!Jlillllc; iii your 11icile.
What is Web and Digital Publishing?
appear in social media search engines
and this give users of the service Niche Keyword Lists
Samuels (2016) stated that any technology that is used for distributing, accessing,
sharing of content produced for consumption using digital media (technology of) insights about many things. These
publication defines Web and Digital Publishing. include number of times specific
keywords were mentioned, sources of mentions (where online) and top hashtags paste with
Electronic Newspaper ore-Newspaper such as Online Gleaner, keywords.
Online Star, Online Observer, Online Tribune, etc. would therefore be considered
7. Viral Video Chat (VVC) - the popular saying that a picture of worth a thousand words is often
as practical examples of Web and Digital Publishing. Against printing of flyers,
book markers, posters, etc., these are now shareable on Social Media platforms or times repeated. What if words fi·om reports of tracking and discovery were reported in video
applications. Social Media applications such as FB, IG, Twitter, etc. are used to format? VVC came fi·om partnership with many prominent sites including Mashable, AdWeek,
promote the digital content being published and easily shared, almost instantly, Guardian, etc., it helps users to find the most featured videos on Face book and even extend to
across the world to many connected users. include many blog application sites. The information can be easily organized by list of sources
and by date.
Celebrities, Politicians, Singers, Models and Athletes for examples are quick to use this type of Digital
Publishing to share quick posts. CXC Syllabus, reports, timetables, etc. have long gone to digital
Activity Ml 09b Completed: Yes D- - - - Submitted: D- - - -
publishing allowing for greater distribution and easier updating of content for stakeholders across the
Caribbean Region.
From the image provided above, assess how each of these are used in tracking and discovering
A Google search for leader in digital publishing will return Adobe® as the primary forerunner with information that could be useful to persons operating business or for social/domestic purposes.
their development of portable document file (PDF). Today, a host of new companies are offering a
range of services for Digital Publishing including Amazon.com® and Kindle®, etc. It is further Make a video recorded presentation ofyour findings and present this to your class. A recorded video
believed that the use of digital technology will sharply replace written materials being used and these report and presentation tool audio visual aid must be submitted for marking.
easily shared and accessed using computerized electronic devices. CXC releases examination results
digitally! No need to rush to collect preliminary results at the school you sat examinations. CXC

73 66
 GENERAL OBJECTIVE: SPECIFIC OBJECTIVES: Activity Ml 010.6 Completed: Yes D _ _ _ _ Submitted: D _ _ __

Students should be able to: Review these videos on project pitching and give your feedback. Share your opinions with others
online.
5. Develop an understanding of the 10. outline basic considerations/or
considerations for creating project proposals. developing a project proposal 1. https://www.youtube.com/watch?v=V6XWL56S-SY How to Pitch a Project that Sells
2. https://www.youtube.com/watch?v=XvxtC60V6kc 6 Elevator Pitches for the 21st
Considerations for a Project proposal
Century
Content: (a) Project Proposal writing; (b) Sources of funding; (c) Budget; and, (d) Project Pitching.

With Digital Media projects, most take an entrepreneurial pursuit, if persons are coming up with new Activity M 010.7 Completed: Yes D _ _ _ _ Submitted: D _ _ __
ideas or new products/services. As such, financial resources are needed to make these projects move
from simply an idea to an actual product or service for the market. 1. Collect three videos from Y ouTube on Project Ideas being pitched.

2. Comment on the strong and weaknesses of each video.

Activity Ml 010.1 Completed: Yes D _ _ _ _ Submitted: D _ _ __

1. What are the benefits Digital Media professionals get from funding for their product or services? 3. Share your views with others.
2. What are some of the challenges faced by Digital Media professionals, especially young
entrepreneurs, from being funded? Place this report in your Digital Media Scrapbook.
Share your findings online with others using a new Digital Media tool or platform.

Types of Funding

Debt-This type of funding is used by most small business operators or new business entrants. These
include loans being taken from Commercial Banks, Credit Unions and other loan providing agencies.
There is a payback arrangement for this type of funding, with requirements to have loans unsecured or
secured by assets and/or by Guarantors.

Activity Ml 010.2 Completed: Yes D _ _ _ _ Submitted: D _ _ __

1. Review what is Customer or Supplier funding and express how is it useful for project funding.
2. Review what is Factoring or Accounts Receivable financing and express its usefulness as project
funding.
3. What is Working Capital Financing and how is it useful for project funding?

Why not share these with others digitally? Scan your brochures or flyers from institutions.

Angel Funding I

Increasingly, family and friends provider funding for projects that are being pursued. The level of
funding depends on the closeness one has with them and the level of respect and beliefs they have in
the project idea. It is very important that their investment or injection of cash be treated similarly to
those that would be provided by commercial institutions. Paybacks at the agreed upon interest rate
must be done and in a timely manner as specified in a drawn-up contract of agreement. At times, the
supporter in this category of funding does not require payback.

67 72
 Activity Ml 010.3A Completed: Yes D _ _ _ _ Submitted: D _ _ __
When you decide to make a pitch, one must consider:
1. What are the dangers associated with seeking funds from friends and family for projects of Digital
Knowing the audience-whom are you speaking to? W.I.S.D.O.M! Media?
,,1 ;1

./ Wisdom - What do you want them to learn? ./ How much detail will they want? 2. Explain what factors prevent entrepreneurs or new/small business from getting loans from
commercial institutions .
./ What is their interest in what you must say? ./ Who do you want to Own the information?
./ How knowledgeable or Sophisticated they ./ How can you motivate them to listen to Prepare a report to be read at your class and present using Digital Media tools.
are? what you must say?
Equity- This is a more special type of funding that comes directly from investment in a project by
The term "Elevator Pitch" is normally referred to a short time given for one acquiring shares in relation to the amount of money invested or putting up. Businesses must be set up
to present an idea. Popularly, some pitches should be conveyed in 30 to legally provide stock options for investors. This is done by company registration. In every country,
seconds to just hook the person interested and maybe another 30 seconds to ELEVATOR there is a government agency in charge of registering businesses at a cost. There is need for legal and
complete the introduction of the idea. At times, when making formal idea financial professionals to set up and regulate these businesses and their practices and this can turn out
presentation, then one should try to go a quickly as 1 minute to maximum of PITCH to be very expensive process to set up and monitor.
3 minutes. The Elevator Pitch is referred to as "a succinct and persuasive
sales pitch". Activity Ml 010.3B Completed: Yes D _ _ _ _ Submitted: D _ _ __

The information presented is normally done in a very highly energetic and Review the operations of the company officers in your country and determine what type of assistance
passionate spirit to gain the interest of those in the target audience. they provide for business registration as well as any Small Business Association.

Imagine you are in an elevator and quickly having to express your idea to a Discuss your findings using a Blog or some comment sharing portal and exchange learnt knowledge
potential investor? The conversation in this scenario may continue outside of the with others.
elevator or just good for business cards to be exchanged for a more formal meeting.
You ltave a sltort time to get your idea across to tlte potential investor/ More common in this practice of project fund financing, there is selling of stocks through Initial
Public Offer (IPO). This will most time require business proposals to be presented to potential
Common mistakes when making pitches investors at a formally meeting and after that presentation, the potential investors are required to look
over the project document and ask questions as it relates to the feasibility of the project. Importantly to
• Misjudging your audience. Not knowing what are their interests, background, likes, note, the Stockholders or Shareholders as they are called have a strong say in the company's operations
requirements, etc.) and quarterly and yearly reports must be provided as part of the agreement. The power of
• Not adequately motivating the idea. Value Proposition Staten1 nt Stockholders and Shareholders are sometimes tied to the number of shares or stocks they own or
Sadly, not being able to share the big purchase and as such, they can determine how or in what direction new companies will go in their
picture with those you are presenting to. Your a ud ie nee, a~er Ilsten in g to your pitch, must be able to
operations and what decisions are taken.
at/east fill out the following template reasonably
• Not presenting a realistic picture of accurately.
how the cost of the project justifies its Venture Capital or Angel Funding - as a type of equity funding, these funding require an equity
value. For (target customer)
v..1hc, (statement of need or opportunity) stake in the company. This funding may come from loan but sometimes there is no repayment, but
• Not being excited about what you are the (product or company name) does not come as a "free-ride". Usually, significant portion of the ownership to the investors, and the
speaking. is a (product or company category) investors usually determine the business direction the company will take as well as determine
• Not being comfortable with the that (statement of key benefit/ compelling reason to buy).
additional source of financing. Venture Capital is very useful for new companies that has limited
presentation material of information you Uni ike (primary «competitive" alternative),
our product (statement of primary differentiation). operating history
wish to convey.

From '0-os,ing the Chasm"' by Geoffrey M>ore

71 68
Activity Ml 010.4 Completed: Yes D - - - - Submitted: D - - - -
) ,I Introduce your formal proposal - this ,I The document will include textual
1. Why not visit commercial organizations or small business associations, and collect information on .i will include background details of your information as well as graphics.
operations, skills and competencies, and ,I Create Timeline for the project
the types of support they provide for project funding but more importantly, what are the requirements
to get these loans? a summary of the document with showing the tasks to be completed and
2. How are paybacks done for Equity funding and what are the penalties that arise from delinquent or comprehensive coverage of issues how long these will take. Timelines
default in payment? relating to the project. may also include pre-decessor tasks
,I The mission and objectives of the (tasks that must be done before another
Share your findings digitally with others and record this in your Digital Media Scrapbook. project should be clearly stated as well can be started) as well as concurrent
as anticipated outcome. tasks (those tasks that can be done while
Crowd Funding is quickly becoming a buzz word for small business and entrepreneurs. This results
,I Discussion on the project's timelines other tasks are being done). This is best
from the collection of funds from "Backers" who are called "Crowd" in providing funding as an and parameters that are to be covered. represented graphically using
initiative and usually takes place over Internet platforms. This type of funding is more appropriate to Methods of implementing the project appropriate software.
will also be required. ,I Production Schedule showing tangible
fund non-profit campaign (e.g. to raise funds for sports teams, social organization, etc.). Political
campaigns have been known to use this type of funding to support candidates or the political party
,I Work on the budget and costing, the outcomes at various points of the
itself. Charitable organizations and even individuals sometimes call for emergency funding to aid discussion on Return on Investment project. This is best represented
persons with critical illness or in the event of assisting others after a disaster. E.g. Haiti Rebuilding (ROI) and Break-Even Analysis graphically using appropriate
efforts, supporting events/tournament for Netball, etc. To a lesser extent, there are instances where should be reviewed, showing close to software.
I
accurate how the unit price for goods ,I Milestones should be recorded as major
Crowd Funding is used to create a marketing campaign to get funds for a new product or service or to I
t,
finance a campaign for a startup company by entrepreneurs who sometimes target friends and persons and services was arrived at. achievements throughout the project.
,I Solution must be discussed and steps This is best represented graphically
who they know and not just the public at large.
that will be taken to make the solution using appropriate software.
possible. ,I Appendices can be used to show
Crowd Funding model is quite dynamic and requires several participants which includes people or
organiz'ations that will put up a new idea for a product or service, and then the crowd of people who
,I Any important and relevant discussion relevant supporting documents and
will support the proposal idea. Crowd Funding is then supported by a platform such as the Internet on contingency plans should be additional discussion that maybe
which will bring people together (the creator of project and crowd). mentioned. relevant for decision making and for
,I Detail discussion about all phases and informational purposes.
Additional Funding actions that must be taken to lead to the
solution should be addressed,
Restricted Funding - these funding when Bridge Funding- is also referred to as
provided are only usable for specific purposes Temporary Funding. This is used to meet a Activity Ml 010.5 Completed: Yes D Submitted: D
for which they were sourced. Individuals who short term need, with the expectation that the
donate funds for projects can specify how the owner of service/product will get funding Review these videos and use them to develop basic proposals.
funds should be used and reports required. within a specified time and payback is done 1. https://www.youtube.com/watch?v=jsGBuu88WEO Project Proposal Writing: How
upon funds becoming available. To Write A Winning Project Proposal
Unrestricted Funding-these funding is Digital Publishing of materials has seen new 2. https://www.youtube.com/watch7v=WAOSWRk9Cp0 Writing Project Proposals CII GSU
available for use in any way that an revenue streams such as subscriptions and
organization or person wishes. Mostly, this advertisements. Readers will be required to Project Pitching
type of funding is used for operation supporting pay for content if they like it and this content
or this funding maybe used to provide shortfall cannot be found anywhere else free. Essentially, one must understand that an important part of new product or service development is to
to close production. ·make a pitch before potential investors. A Pitch is considered as a formal presentation of an idea
before an audience to solicit support and buying into.
Project Proposal Writing
We make pitch to:
Increasingly, more persons are seeking help from professionals to develop project proposal documents
which will be used when approaching investors and when seeking debt funding. A formal proposal ,/ colleagues to argue points
document can be simple but can also be lengthy. It will include an overview of the project, the ,/ management to convince them (audience) that the idea/project or approach will be of value
project's objectives, budget and cost breakdowns, a timeline for completion, etc. ,/ customers to get your product/service to them or to fund a project idea, etc.

69 70
Activity Ml 010.4 Completed: Yes D - - - - Submitted: D - - - -
) ,I Introduce your formal proposal - this ,I The document will include textual
1. Why not visit commercial organizations or small business associations, and collect information on .i will include background details of your information as well as graphics.
operations, skills and competencies, and ,I Create Timeline for the project
the types of support they provide for project funding but more importantly, what are the requirements
to get these loans? a summary of the document with showing the tasks to be completed and
2. How are paybacks done for Equity funding and what are the penalties that arise from delinquent or comprehensive coverage of issues how long these will take. Timelines
default in payment? relating to the project. may also include pre-decessor tasks
,I The mission and objectives of the (tasks that must be done before another
Share your findings digitally with others and record this in your Digital Media Scrapbook. project should be clearly stated as well can be started) as well as concurrent
as anticipated outcome. tasks (those tasks that can be done while
Crowd Funding is quickly becoming a buzz word for small business and entrepreneurs. This results
,I Discussion on the project's timelines other tasks are being done). This is best
from the collection of funds from "Backers" who are called "Crowd" in providing funding as an and parameters that are to be covered. represented graphically using
initiative and usually takes place over Internet platforms. This type of funding is more appropriate to Methods of implementing the project appropriate software.
will also be required. ,I Production Schedule showing tangible
fund non-profit campaign (e.g. to raise funds for sports teams, social organization, etc.). Political
campaigns have been known to use this type of funding to support candidates or the political party
,I Work on the budget and costing, the outcomes at various points of the
itself. Charitable organizations and even individuals sometimes call for emergency funding to aid discussion on Return on Investment project. This is best represented
persons with critical illness or in the event of assisting others after a disaster. E.g. Haiti Rebuilding (ROI) and Break-Even Analysis graphically using appropriate
efforts, supporting events/tournament for Netball, etc. To a lesser extent, there are instances where should be reviewed, showing close to software.
I
accurate how the unit price for goods ,I Milestones should be recorded as major
Crowd Funding is used to create a marketing campaign to get funds for a new product or service or to I
t,
finance a campaign for a startup company by entrepreneurs who sometimes target friends and persons and services was arrived at. achievements throughout the project.
,I Solution must be discussed and steps This is best represented graphically
who they know and not just the public at large.
that will be taken to make the solution using appropriate software.
possible. ,I Appendices can be used to show
Crowd Funding model is quite dynamic and requires several participants which includes people or
organiz'ations that will put up a new idea for a product or service, and then the crowd of people who
,I Any important and relevant discussion relevant supporting documents and
will support the proposal idea. Crowd Funding is then supported by a platform such as the Internet on contingency plans should be additional discussion that maybe
which will bring people together (the creator of project and crowd). mentioned. relevant for decision making and for
,I Detail discussion about all phases and informational purposes.
Additional Funding actions that must be taken to lead to the
solution should be addressed,
Restricted Funding - these funding when Bridge Funding- is also referred to as
provided are only usable for specific purposes Temporary Funding. This is used to meet a Activity Ml 010.5 Completed: Yes D Submitted: D
for which they were sourced. Individuals who short term need, with the expectation that the
donate funds for projects can specify how the owner of service/product will get funding Review these videos and use them to develop basic proposals.
funds should be used and reports required. within a specified time and payback is done 1. https://www.youtube.com/watch?v=jsGBuu88WEO Project Proposal Writing: How
upon funds becoming available. To Write A Winning Project Proposal
Unrestricted Funding-these funding is Digital Publishing of materials has seen new 2. https://www.youtube.com/watch7v=WAOSWRk9Cp0 Writing Project Proposals CII GSU
available for use in any way that an revenue streams such as subscriptions and
organization or person wishes. Mostly, this advertisements. Readers will be required to Project Pitching
type of funding is used for operation supporting pay for content if they like it and this content
or this funding maybe used to provide shortfall cannot be found anywhere else free. Essentially, one must understand that an important part of new product or service development is to
to close production. ·make a pitch before potential investors. A Pitch is considered as a formal presentation of an idea
before an audience to solicit support and buying into.
Project Proposal Writing
We make pitch to:
Increasingly, more persons are seeking help from professionals to develop project proposal documents
which will be used when approaching investors and when seeking debt funding. A formal proposal ,/ colleagues to argue points
document can be simple but can also be lengthy. It will include an overview of the project, the ,/ management to convince them (audience) that the idea/project or approach will be of value
project's objectives, budget and cost breakdowns, a timeline for completion, etc. ,/ customers to get your product/service to them or to fund a project idea, etc.

69 70
 Activity Ml 010.3A Completed: Yes D _ _ _ _ Submitted: D _ _ __
When you decide to make a pitch, one must consider:
1. What are the dangers associated with seeking funds from friends and family for projects of Digital
Knowing the audience-whom are you speaking to? W.I.S.D.O.M! Media?
,,1 ;1

./ Wisdom - What do you want them to learn? ./ How much detail will they want? 2. Explain what factors prevent entrepreneurs or new/small business from getting loans from
commercial institutions .
./ What is their interest in what you must say? ./ Who do you want to Own the information?
./ How knowledgeable or Sophisticated they ./ How can you motivate them to listen to Prepare a report to be read at your class and present using Digital Media tools.
are? what you must say?
Equity- This is a more special type of funding that comes directly from investment in a project by
The term "Elevator Pitch" is normally referred to a short time given for one acquiring shares in relation to the amount of money invested or putting up. Businesses must be set up
to present an idea. Popularly, some pitches should be conveyed in 30 to legally provide stock options for investors. This is done by company registration. In every country,
seconds to just hook the person interested and maybe another 30 seconds to ELEVATOR there is a government agency in charge of registering businesses at a cost. There is need for legal and
complete the introduction of the idea. At times, when making formal idea financial professionals to set up and regulate these businesses and their practices and this can turn out
presentation, then one should try to go a quickly as 1 minute to maximum of PITCH to be very expensive process to set up and monitor.
3 minutes. The Elevator Pitch is referred to as "a succinct and persuasive
sales pitch". Activity Ml 010.3B Completed: Yes D _ _ _ _ Submitted: D _ _ __

The information presented is normally done in a very highly energetic and Review the operations of the company officers in your country and determine what type of assistance
passionate spirit to gain the interest of those in the target audience. they provide for business registration as well as any Small Business Association.

Imagine you are in an elevator and quickly having to express your idea to a Discuss your findings using a Blog or some comment sharing portal and exchange learnt knowledge
potential investor? The conversation in this scenario may continue outside of the with others.
elevator or just good for business cards to be exchanged for a more formal meeting.
You ltave a sltort time to get your idea across to tlte potential investor/ More common in this practice of project fund financing, there is selling of stocks through Initial
Public Offer (IPO). This will most time require business proposals to be presented to potential
Common mistakes when making pitches investors at a formally meeting and after that presentation, the potential investors are required to look
over the project document and ask questions as it relates to the feasibility of the project. Importantly to
• Misjudging your audience. Not knowing what are their interests, background, likes, note, the Stockholders or Shareholders as they are called have a strong say in the company's operations
requirements, etc.) and quarterly and yearly reports must be provided as part of the agreement. The power of
• Not adequately motivating the idea. Value Proposition Staten1 nt Stockholders and Shareholders are sometimes tied to the number of shares or stocks they own or
Sadly, not being able to share the big purchase and as such, they can determine how or in what direction new companies will go in their
picture with those you are presenting to. Your a ud ie nee, a~er Ilsten in g to your pitch, must be able to
operations and what decisions are taken.
at/east fill out the following template reasonably
• Not presenting a realistic picture of accurately.
how the cost of the project justifies its Venture Capital or Angel Funding - as a type of equity funding, these funding require an equity
value. For (target customer)
v..1hc, (statement of need or opportunity) stake in the company. This funding may come from loan but sometimes there is no repayment, but
• Not being excited about what you are the (product or company name) does not come as a "free-ride". Usually, significant portion of the ownership to the investors, and the
speaking. is a (product or company category) investors usually determine the business direction the company will take as well as determine
• Not being comfortable with the that (statement of key benefit/ compelling reason to buy).
additional source of financing. Venture Capital is very useful for new companies that has limited
presentation material of information you Uni ike (primary «competitive" alternative),
our product (statement of primary differentiation). operating history
wish to convey.

From '0-os,ing the Chasm"' by Geoffrey M>ore

71 68