What Is The Connection Between Multimedia and Virtual Reality
What Is The Connection Between Multimedia and Virtual Reality
Connection between
Multimedia and
Virtual Reality?
Eugene P.
Last Modified Date: January 31, 2022
Virtual reality may be considered by some to be a
form of multimedia.
Multimedia and virtual reality (VR) are connected
because they have mutually overlapping technologies,
definitions and uses. Virtual reality can be looked at as a
type of multimedia, and multimedia can be viewed as an
essential component of a virtual reality system. When
creating a system that attempts to simulate visual, audio
and physical models of the real world within a computer
system, multimedia becomes a necessary element of the
experience. Emerging technologies such as augmented
reality are blurring the line between multimedia and
virtual reality by combining them into a seamless user
experience.
Multimedia is any information or content that
encompasses more than one type of expression. This
includes visuals mixed with sounds, or text mixed with
moving video. Virtual reality, while sometimes debated,
usually involves the modeling of a realistic representation
of some aspect of the real world with which a person can
interact. Virtual reality relies on many types of
technologies and programs to create a rendition of
the virtual world, so it is a form of multimedia.
To approximate different aspects of the world,
multimedia and virtual reality are used in tandem not
only to increase performance but also to allow content to
be added and updated and to provide for a dynamic
world. One example would be a virtual world in which
movie clips are played on monitors inside the simulation.
The movies being played are multimedia files that can be
changed or modified outside the virtual world.
Video explanation
Augmented reality
Virtual reality
2. Augmented Reality
4. 360-Degree
Contents
Industrial design[edit]
Virtual reality and artificial intelligence are used by
automotive firms like Porsche and BMW to optimize their
production chain.[5] Software developers are building VR
solutions to skip redundant design workflow phases and
meet end-user expectations faster and more accurately. [6]
[unreliable source?]
Digital marketing[edit]
Virtual reality presents an opportunity and an alternative
channel for digital marketing. International Data
Corporation expected spending to increase
for augmented and virtual reality, forecasting a compound
annual growth rate of 198% in 2015–2020. Revenues were
expected to rise to $143.3 billion in 2020.[24][25] Global
spending on digital advertisements was forecast to increase
to $335.5 billion by 2020.[26][27] A 2015 study found that 75% of
companies on Forbes' World's Most Valuable Brands list had
developed a VR or AR experience.[28] Although VR is not
widespread among consumers compared to other forms
of digital media,[29] many companies have invested in VR.
Some companies adopted VR to enhance workplace
collaboration.[30]
VR can present high definition, three-dimensional interactive
imaging.[31] Its marketing benefits were observed by Suh and
Lee through via laboratory experiments: with a VR interface,
participants' product knowledge and product attitude
noticeably increased. VR marketing can engage consumers'
emotions.[32] Both studies indicate an increased desire to
purchase products marketed through VR; however, these
benefits showed minimal return on investment (ROI).[28] Suh
and Lee found that products that are primarily experienced
through hearing and vision (but not others) benefit more from
VR marketing.[31]
Ads that appear during a VR experience (interruption
marketing[27]) may be considered invasive.[29] Consumers want
to decide whether to accept an ad.[33] Organizations can for
example require the user to download a mobile app before
experiencing their VR campaign.[34]
Non-profit organizations have used VR to bring potential
supporters closer to distant social, political and
environmental issues in immersive ways not possible with
traditional media. Panoramic views of the conflict in
Syria[34] and face-to-face encounters with CGI tigers in
Nepal[35] are some examples.
Retailers use VR to show how a product will fit in consumers'
homes.[36] Consumers looking at digital photos of the products
can virtually spin the product to view it from the side or back.
Architectural design firms allow clients to tour virtual models
of proposed buildings. Architects can use VR to experience
their developing designs.[37] VR models can replace scale
models. Developers and owners can create VR models of
existing structures.
Education and training[edit]
Virtual communities[edit]
Large virtual communities have formed around social virtual
worlds that can be accessed with VR technologies. Popular
examples include VRChat, Rec Room, and AltspaceVR, but
also social virtual worlds that were originally developed
without support for VR, for example Roblox.
Fine arts[edit]