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Business Proposal - Presentation.

Picky Eats is a proposed mobile app that aims to provide healthy food options and support dietary restrictions. The business plan presentation outlines Picky Eats' purpose of creating a health-conscious society, proposes a company organization structure led by a CEO and board of directors, and discusses marketing strategies through social media, hospitals, and restaurants. Financial projections including 3-year income statements, balance sheets, and cash flow analyses are presented, demonstrating positive net income and cash flow. The presentation concludes with a request to join Picky Eats' journey.

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42 views25 pages

Business Proposal - Presentation.

Picky Eats is a proposed mobile app that aims to provide healthy food options and support dietary restrictions. The business plan presentation outlines Picky Eats' purpose of creating a health-conscious society, proposes a company organization structure led by a CEO and board of directors, and discusses marketing strategies through social media, hospitals, and restaurants. Financial projections including 3-year income statements, balance sheets, and cash flow analyses are presented, demonstrating positive net income and cash flow. The presentation concludes with a request to join Picky Eats' journey.

Uploaded by

Dev
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Plan Presentation

Picky Eats

Alpha Omicron Pledge Class March 8th, 2022


Our Purpose

Picky Eats is founded on the ideal of providing healthy


food options to everyone in the community; we strive to
create a health-conscious society and one that allows
for lifestyle changes and supports those with dietary
restrictions and allergies.
Why Now?
Organization
Board of Directors
Chairman

Divija Justin Wendy

Company Organization
Dr. Makoto
Maitra Winer Ogihara, MD Tam

CEO

CFO CTO COO CMO

Industry Revenue Public Customer


Sales Marketing
Analyst Optimization Relations Service Rep

Business Growth
& Development Team
Marketing
Anyone with access to technology.

San Diego Population

Health/Nutrition Conscious Individuals,


Gen Z/Millennials, Foodies
Marketing Penetration Strategy

• Promote our app through online advertising


• Social Media
• Connect with local restaurant base
• Work with small businesses
• Connect with the growing health-conscious community
• Market through hospitals/health centers
Distribution Channels

Push Notifications Social Media Platforms Referral Program




Marketing Communication

• Promotion
• Advertising
• Public Relations
• Personal Selling
• Printed Material
Analysis
Low threat of entrant; we can bypass
Industry Analysis high barrier

Low bargaining power


Reduce bargaining
of suppliers
power of consumers

Mobile applications with Relatively low competition


similar services
Growth & Development

• INTERNAL GROWTH:
• Hiring talented employees
• HORIZONTAL GROWTH:
• Food service & startups/websites
• VERTICAL GROWTH:
• Food ordering service & delivery
Revenue Optimization Model
Technicalities
Technical Workings
Development Road Map
Sales Strategy

The Funnel System

Awareness and Problem Recognition

Interest and Information Search

Consideration and Evaluation

Intent and Commitment

Conversion and Purchase


Key Stages
Loyalty and Advocacy

• Awareness
• Evaluation
• Purchase
Finances
Picky Eats - 3 Year Income Statement [USD$ Whole Numbers]
Revenue Net Income Breakdown of Revenue
Year 1 - Year 3 Year 1 - Year 3 Year 3

ASSUMPTIONS
INCOME PER 1000 HITS
$15

NUMBER OF B2B SUBSCRIPTIONS


436 in 11 months
$25 per month

MANPOWER REQUIREMENT
Leader Developer
Interns
UX/UI Developer

ADVERTISING & MARKETING


Social Media
Printed Ads

Picky Eats - 3 Year Balance Sheet & Free Cash Flow [USD$ Whole Numbers]

Current Assets/Liabilities Start-up Cost Free Cash Flow


Picky Eats - Break Even Chart [USD$ Whole Numbers]

Number of User: 3,588,615


Number of Restaurants: 8,397
Picky Eats - Discounted Cash Flow [USD$ Whole Numbers]
join us in our journey!
Picky Eats

Thank you

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