Digital Marketing

Ans 1 The Marketing and Consumer Funnel stages:

The marketing funnel is a framework that helps businesses understand the journey a customer takes
from awareness of their brand to making a purchase. There are typically four stages in the marketing
funnel:

a. Awareness: At this stage, the customer becomes aware of the brand and its products or services. The
goal of marketing efforts in this stage is to increase brand awareness and generate interest.

b. Consideration: The customer is considering the brand's products or services as a potential solution to
their needs. The goal of marketing efforts in this stage is to educate the customer about the brand's
unique value proposition and how it can solve their problems.

c. Conversion: The customer makes a purchase or takes a desired action. The goal of marketing efforts in
this stage is to encourage the customer to take the next step and make a purchase.

d. Retention: The customer becomes a loyal customer and continues to purchase from the brand. The
goal of marketing efforts in this stage is to build brand loyalty and retain customers over time.

Understanding the interaction points of the marketing funnel stages can help the small business owner
determine where to allocate their marketing budget and focus their efforts.

For example, if the business owner wants to increase brand awareness, they might focus their marketing
efforts on social media and search engine optimization (SEO) to drive traffic to their website. If the
business owner wants to increase conversions, they might focus on creating targeted email campaigns or
running paid ads to retarget customers who have already shown an interest in their products.
Ans 2 Digital marketing is the component of marketing that uses the Internet and online based digital
technologies such as desktop computers, mobile phones and other digital media and platforms to
promote products and services. Its development during the 1990s and 2000s changed the way brands
and businesses use technology for marketing.

6S Digital Marketing Implementation Strategy for Fresh Blossom: They are fundamental for the attainment
of efficiency, which means optimizing at every available opportunity as well as maintaining the quality
standards of an online product.

The 6S Digital Marketing Implementation Strategy includes the following steps:

a. Situation analysis: The business owner should conduct a thorough analysis of their current marketing
efforts, including their target audience, competitors, and marketing channels.

b. Set objectives: The business owner should set specific, measurable, achievable, relevant, and time-
bound (SMART) objectives for their digital marketing efforts.

c. Strategy: The business owner should develop a strategy for how they will achieve their digital
marketing objectives. This might include creating a content marketing plan, developing an SEO strategy,
or running paid ads on social media.

d. Structure: The business owner should determine the structure of their digital marketing team and
identify the roles and responsibilities of each team member.

e. Systems: The business owner should identify the systems and tools they will use to execute their
digital marketing strategy, such as social media management software, email marketing platforms, and
analytics tools.
f. Staff: The business owner should ensure that their digital marketing team has the necessary skills and
expertise to execute their strategy effectively.

Ans 3 a. Key differences between traditional and digital marketing:

Traditional marketing and digital marketing are two different approaches to promoting a business.
Traditional marketing uses conventional channels like newspapers, TV, radio, direct mail, outdoor
billboards, posters, magazines, text messages and voice calls to promote products and services to
potential customers. On the other hand, digital marketing is a modern marketing strategy that uses
digital channels like search engines, social media platforms, emails, video sharing platforms, affiliate
marketing, influencer marketing and more to promote products and services and engage with target
customers.

Traditional marketing methods, such as print ads in newspapers and flyers distributed in the community,
rely on one-way communication to reach potential customers. Digital marketing, on the other hand, is
interactive and allows businesses to engage with customers through multiple channels, such as social
media, email, and their website. Digital marketing also provides businesses with more data and insights
into their customers' behavior and preferences, allowing them to make more informed decisions about
their marketing efforts.

These differences can impact the small business owner's decision about where to allocate their
marketing budget. If the business owner wants to reach a broader audience and generate brand
awareness, traditional marketing methods may be more effective. However, if the business owner wants
to engage with their customers and gather data to inform their marketing strategy, digital marketing
methods may be more appropriate.

Ans 3 b. Social media Routine social media use may compensate for diminishing face-to-face social interactions
in people’s busy lives. Social media may provide individuals with a platform that overcomes barriers of distance
and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-
person networks and interactions.

Social media platforms for promoting Fresh Blossom:

The social media platforms that the business owner should use to promote Fresh Blossom will depend
on their target audience and marketing objectives. However, some popular social media platforms for
businesses include:

YouTube is a video-sharing social media platform that has over two billion monthly active usersIt is a
great platform for businesses to share videos about their products or services.
Pinterest is a visual social media platform that allows users to discover and save ideas. It has over 400
million monthly active users

Instagram is another popular social media platform that has over one billion monthly active users It is a
visual platform that allows businesses to showcase their products or services through photos and videos.
Instagram also offers advertising options that can help businesses reach their target audience.

Facebook: Facebook is a popular platform for businesses to engage with customers, share contentI t is a
great platform for businesses to connect with their customers and promote their products or services