Scribd
Upload
27 views

Use Case For Unlayer - Part 1

The document discusses potential use cases and requirements for an email editor tool across different industries, as well as potential deal breakers. It describes the need for an intuitive email editor for marketers to design branded emails. For e-commerce, it should enable personalized promotions through dynamic content and CRM integration. An HR use case requires templates and approval workflows for employee communications. A trucking use case involves automated dispatch notifications through real-time tracking integration. Limited templates, poor design capabilities, lack of integrations or customization are cited as potential deal breakers across the use cases.

Uploaded by

Hassan Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
27 views

Use Case For Unlayer - Part 1

The document discusses potential use cases and requirements for an email editor tool across different industries, as well as potential deal breakers. It describes the need for an intuitive email editor for marketers to design branded emails. For e-commerce, it should enable personalized promotions through dynamic content and CRM integration. An HR use case requires templates and approval workflows for employee communications. A trucking use case involves automated dispatch notifications through real-time tracking integration. Limited templates, poor design capabilities, lack of integrations or customization are cited as potential deal breakers across the use cases.

Uploaded by

Hassan Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Use Case Meeting

Industry Use Case Requirements Overview Deal Breakers


An email editor tool for marketers enables them to design visually
appealing and professional-looking emails. It should offer pre-designed Limited template options, lack of responsive design capabilities, poor
Creating Intuitive interface, drag-and- templates, customization options, and the ability to add images, logos, integration with marketing automation platforms, or limited HTML editing
Marketing branded emails drop functionality and other branding elements easily. capabilities can be deal breakers.
An email editor tool for e-commerce businesses should allow them to
send personalized product recommendations, order confirmations, Inability to handle dynamic content or merge tags, difficulty in integrating
Personalized Dynamic content, integration abandoned cart reminders, and other targeted emails. It should with CRM platforms, lack of tracking and analytics features, or deliverability
E-commerce promotions with CRM platforms integrate with CRM systems to fetch customer data. issues can be potential deal breakers.
HR departments often need to send company-wide announcements,
policy updates, and other internal communications via email. An email Limited template options, lack of collaboration features, difficulty in
Human Employee Template library, email editor tool can streamline the process, offering ready-to-use templates managing email distribution lists, or security concerns (e.g., lack of data
Resources communication approval workflows and a collaborative approval workflow. encryption) can be deal breakers.
In the trucking industry, an email editor tool can help send dispatch
notifications, load updates, delivery confirmations, and invoices to Inability to automate email notifications, lack of real-time tracking
Dispatch Automation, real-time drivers, customers, and partners. It should integrate with real-time integration, limited customization options for load-specific details, or
Trucking notifications tracking integration tracking systems to provide accurate information. unreliable delivery of time-sensitive emails can be potential deal breakers.

5/25/2023

You might also like