Gateways Institute of Science and

Technology Antipolo Cogeo Branch

ACCOUNTANCY BUSINESS AND MANAGEMENT

AN ANALYSIS OF STUDENT’S BUYING BEHAVIOR FOR CURRENT TRENDS

A Research Study
Presented to the Faculty of
Gateways Institute of Science and Technology
In partial fulfillment
Of the requirements in
inquiries, Investigstion,
and Immersion

Presented by:
Basbas, Martha Althea R.
Aladano, John Aron P.
Candelario, Jason C.
Pajantoy, Markrenz D.
Almojuela, Aliah Shane
Bautista, Janela
Daniel, Stefhanie P.
Mislang, Sandara C.
Trocio, Emily G.

Presented to:
Mr. Ludofrance Alex Nervar

APRIL , 2023

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ACCOUNTANCY BUSINESS AND MANAGEMENT

Table of Contents

ACKNOWLEDGEMENT................................................................................................................................4

DEDICATION..............................................................................................................................................4

CHAPTER 1................................................................................................................................................5

THE PROBLEM AND ITS BACKGROUND.....................................................................................................5

INTRODUCTION.................................................................................................................................................5

BACKGROUND OF THE STUDY............................................................................................................................5

STATEMENT OF THE PROBLEM...........................................................................................................................6

SIGNIFICANCE OF THE STUDY...........................................................................................................................7

SCOPE AND DELIMITATION................................................................................................................................8

DEFINITION OF TERMS......................................................................................................................................8

CHAPTER 2..............................................................................................................................................10

REVIEW OF RELATED LITERATURE AND STUDIES.................................................................................10

RELATED LITERATURE.....................................................................................................................................10

FOREIGN.........................................................................................................................................................10

LOCAL.............................................................................................................................................................12

RELATED STUDIES...........................................................................................................................................15

FOREIGN.........................................................................................................................................................15

LOCAL.............................................................................................................................................................17

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CONCEPTUAL FRAMEWORK..............................................................................................................................20

CHAPTER 3..............................................................................................................................................21

RESEARCH METHODOLOGY....................................................................................................................21

RESEARCH DESIGN..........................................................................................................................................21

INSTRUMENT OF THE STUDY...........................................................................................................................22

SAMPLING TECHNIQUE....................................................................................................................................22

SOURCES OF DATA..........................................................................................................................................22

DATA GATHERING PROCEDURE........................................................................................................................22

ADMINISTRATION AND RETRIEVAL..................................................................................................................23

STATISTICAL TREATMENT................................................................................................................................23

CHAPTER 4..............................................................................................................................................24

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA...............................................................24

CHAPTER 5..............................................................................................................................................35

SUMMARY OF FINDINGS, CONCLUSION, RECOMMENDATION.............................................................................35

SUMMARY OF FINDINGS..................................................................................................................35

CONCLUSION..................................................................................................................................35

RECOMMENDATIONS......................................................................................................................36

REFERENCES...........................................................................................................................................37

APPENDICES...........................................................................................................................................38

QUESTIONNAIRES..................................................................................................................................38

CURRICULUM VITAE...............................................................................................................................39

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ACKNOWLEDGEMENT
To great extent, the completion of this research study would not be feasible without
the blessed love, guidance and wisdom, the Almighty God, the source of all, showered and
shared upon our journey.
The research team sincerely acknowledge the effort of our research committee: Prof.
Ludofrance Alex Nervar, in reading our research study.
We would like to extend our depth gratitude to each respective Grade 12 ABM
students in Gateways Institute of Science and Technology Cogeo Branch included in the
study.
The gratefulness of our team for their alloted time and efforts to respond in favor to
the needs and demands of the questionnaire, is beyond words. As they empowered the
validity of our research study.
We would also like to take this opportunity to thank our co-researchers whom
contribute inclusive commitment in the research process.
We would love to thank as well, our parents whom serves as our supporting system,
emotionally, spiritually and financially, during the culmination of our research study.
Their countless love and guidance, strengthens us to fulfill our duties with full of
hopes and objectives to succeed.
Last but not the least, a debt of gratitude is owed to all the people whom lend a
helping hand from the top to finalizing part of the framework. None of this would be
possible to do without their expertise and support.

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DEDICATION

This research paper is dedicated to our lovely parents, who gave us financial and
moral support and never-ending inspiration throughout the study.
We also dedicate this research to the co-researchers who helped and participated as
much as they could to finish this study and to all the people who supported us and shared
their advice and encouragement and also extended their help when we needed it.
Lastly, we dedicated this to the Almighty God. Thank you for the guidance, strength,
knowledge, protection, and will to continue and keep positive to finish this research.

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CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

This chapter introduces information containing the Background of the Study,

Statement of the Problem, Significance of the Study and the Scope and delimitation.

BACKGROUND OF THE STUDY

Buying behaviour pertains to a consumer's behaviour when buying things. It can
usually be analyzed by comprehending what the consumers buy, when and where they
shop, knowing how much they spent and whether it was a part of the budget. Having good
buying behaviour is an attribute to making great financial decisions. Trends are popular
tastes at a given time, it defines the general direction in which one is changing. It is
fashion. And, it is beyond doubt that fashion evolves throughout history because of the
changing taste of the majority through time. In psychology, most people are said to follow
trends because of the bandwagon effect they feel for different reasons like the need to
conform to others and gain their approval or because they fear the feeling of missing out.
The most significant aspect of modern culture is the type of fashion trends that individuals
are adopting. People are constantly searching for appealing things to try. In this cutthroat
atmosphere, they look for a method to adopt these trends and outperform others. Because
of their interests and aspirations, people follow trends. The customer of today is a self-
assured, autonomous individual. They care about their needs and want to make informed
decisions. They will browse around for the best prices and are eager to spend money on
quality products. Instead of purchasing items they need, consumers waste their money on
things they desire. For this reason, many people strive to be on par with this trend and
would end up spending money, affecting their buying behaviour greatly. Nowadays there

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are many returning and emerging fashion trends that most people enjoy and therefore
they are influenced to buy. There is a difference between consumers' buying behaviours
then and now, if it was before the pandemic, people were used to shopping traditionally.
They go to the stores and personally try the items or products. It is offered to them in
person and they are used to the sales talk. In this new normal, people shop online more
often. They use shopping apps, shop and buy there and wait for it to be delivered to their
home. Seeing trending products on online sites or in physical life can be found by many to
be a subject of temptation. With just a few clicks buying things has become much more
uncomplicated and faster. Making it even easier to be a victim of impulse buying. Whereas
one tends to lack premeditation when deciding to buy something. It has been known to be
something that greatly affects a person's buying behaviour and negatively impacts one's
budget. Now that our community is returning to the way it was before the COVID-19
pandemic, there are new many fashionable things and current things that are being done
and released in the media, giving satisfaction to people including our students. This topic
shows the effects of trending products on a consumer's buying behaviour and tries to
understand why and how people are affected by the trending things they see on different
influencing factors such as social media.

STATEMENT OF THE PROBLEM

Seing trending products on online sites or physical life can be found by many to be a
subject or tempatation. Thi8s study focuses on the analysis of customer’s buying behaviour
for fashion trends espicially, it aims to answer the following questions.
1. What are the influencing factors affecting the customer’s buying behaviour in terms of:
a. Peole
b. Financial budget
c. Trends
2. Do customer’s often find themselves being swayed by new fashion trnds?
3. Why do customer’s buyiong behaviour changes within the fashion industry?
4. Customers able to control their impulsivity when it comes to buying trending products?
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SIGNIFICANCE OF THE STUDY

The study provide information regarding the analysis of student’s buying behaviour
for fashion trend. The result will be an excellent benefit to the following:

Students- This study will help the students on how they can expand their knowledge of
how they budget their money when it comes to buying trending product or clothes. It will
also help them to be more wiser in choosing trending products to buy or sell. The study
also helps ABM students to learn consumer’s buying beahaviour that will assist them in
making business related decisions in the futures.

Teacher- The results of this study will assists teachers to further assess their students
financial well-being and analyze where to adjust their teachings that are related to
financial studies.

Parents- This study can help the parents of the student to understand their child’s buying
behaviour and learn how to influence them positively into being a smart consumer.

Entrepreneur- The results will provide the entrepreneur with some knowledge related to
the art of business and develop their own binary proficiency as they know how to handle
the business and are able to influence fashion collection and fashion buying and retailing.

Future Researcher- This study can help future researchers to use some information they
did not know and use this study as an instrument to define and understand needed
information and make them more efficient, so future researchers can use this as a
guidance and reference material for similar studies they will conduct.

Community- This study can lead the community to creation of new ideas, designs and
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trendy looks, as well as apparel industries giving the chance to designers to express their
talent.

SCOPE AND DELIMITATION

In this study, the resrarchers of consumer behaviour are party based on the
questionanaire survey and observation on the consumer in gateways institute of science
and technology (GIST)studets, as well as some existing common knowledge, duen to the
limitation of resources interview, the analysis can only focus on the available resources,
which means the result may only apply to the grade 12 students\consumers.

DEFINITION OF TERMS
To better understand this research the discussions were give conceptual and
operational meaning based on their use in research.

ABM
-This term accountancy,business and management (ABM) strand will help the study of
how people are making purchase decisions to satisfy their needs, wants or desires, and
how their emotional, mental, and behavioral responses influence the buying decision.

BUYING BEHAVIOR
-This study study of the actions of the consumers that drive them to buy and use certain
also to the current products that are now appearing on our social media.

CONSUMER BEHAVIOR
-is the study of how people respond to products and services, followed by their marketing
and selling. consumers can compare product prices from different websites and find the
products at lower prices than the prices in the stores

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IMPULSIVE BUYING
-Impulsive buying is a consumer buying behavior where you buy something without
thoughtful consideration or planning.

SCHOOL
-this term will help the other student consumers by letting them know exactly what to do
with their money every time they buy current products

STUDENTS
-the students consumers observed keenly in order to purchase the right items that they
purchase as to price,quality and purpose.

TRENDS
- in this term At the same time, people are expressing an increased desire for convenience
in their shopping choices. They are more comfortable receiving recommendations on new
products or latest products from social media.

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CHAPTER 2

REVIEW OF RELATED LITERATURE AND STUDIES

This chapter provides an introduction to concepts and theories about handling of

working students to their finances, which focus to the our working students' experience.
These are from various references used by researchers to provide additional information.
A review of related literature and studies, foreign and local, was conducted for achieving
goals and completing the study.

RELATED
LITERATURE

FOREIGN
Nowadays, fashion is a way of life rather than merely a means to dress. You should be
aware, as a senior in high school, that there are numerous methods to express oneself
when it comes to trends. For many people, the term "fashion" has varied connotations.
Fashion means different things to different people. For some, it means what they wear
daily; for others, it means what they wear on special occasions and during holidays; and
for still other people, it means how they express themselves through their clothing choices.
Senior high school students frequently set the pace for fashion. They are exposed to new
fashion trends and purchasing patterns, which helps them make wise clothing choices.

Fashion isn't only a lofty projected image of a reinterpreted good old value to serve
any function or agenda similar; rather, it's an evocative and refreshing concept worthy of

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being portrayed for society's approval that makes us even more instinctual (Venkatasamy,
2015). The fashion industry is successful. It's challenging to stay on top of what consumers
want to wear with the constant influx of new trends and the surge in popularity of celebrity
endorsements. Yet, just because something is being purchased does not necessarily mean
that individuals desire to wear it often.

According to "Influence of Fashion Industry on Apparel Buying Behavior of Fashion

College Students" Dhama (2021) researched on revealed that students in the age group of
18-23 years old interest in attractive clothes has grown, and people now choose fast-
fashion clothing that follows the newest fashion clothing trends and color forecasts in order
to stand out.

Consumers are buying clothes because they want to look fashionable and feel good
about themselves. Regardless of their age, they have a certain standard of beauty that
they strive for. When they see something that makes them feel good, they buy it.
Consumers buy clothes and accessories because they want to make themselves feel better
about themselves, and they want to make others feel better about them as well.

According to Xitong Xiang, "Factors That Affect Consumers' Behavior in Fashion Market"
(2021), life is not a one-act play; rather, it is interconnected with society and as a result,
people play a variety of roles in diverse social groupings. Social Identity refers to this
notion of one's place within a group. The theory of social identity suggests that people
define themselves through social factors, such as their sense of group membership.

A school is a place where a student's socialization takes place. Students would

interconnect and form groups to fit into their surroundings which then contributes to their
self-concept and social identity. Because people link themselves with others, they are
influenced by different individualities that affect their attitudes and behaviours in different
aspects of their lives, whereas they adapt these influences to fit into their groups even
more. One of these aspects would include consumer behaviour. In a view of the fact that
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people, or in this case, students define themselves through social factors, peer pressure is
an undeniable factor. People would find themselves trying to fit in, as to where "trends"
will come in. Again, trends are popular tastes at a given time. The fact that many people
like a trend is enough reason for more people to like it too. Going along with trends is a
great facet of feeling more included in society, making it enough reason for people to buy
trending products.

According to Clootrack," What is Consumer Behavior And Why Is It Important?"(2021),

the primary goal of marketing is to fulfill the requirements and desires of the target
audience. The study of consumer behaviour focuses on the variables that influence a
consumer's purchasing decisions. It provides a general picture of how consumers choose,
buy, and use goods and services to satiate their needs and wants.

Consumer behaviour defines the customer's behaviours when it comes to making

purchases. It includes aspects such as budgeting, gender, age, income, surroundings, and
culture. Consumer behaviour deeply affects costumer's buying behaviour but they are not
the same. As the study states, consumer behaviour focuses on the variables that affect
someone's purchasing decision or buying behaviour. It is the overall image of how people
or consumers behave to fulfill their needs and wants, Businesses analyse consumer
behaviour as an instrument in understanding their costumers and making up more
marketing strategies.

There are some general disparities between the shopping habits of men and women.
Men are often stereotyped as entering a store, buying what they need, and then leaving
the place swiftly. Men tend to focus more on the practical and economical advantages of
clothing, whereas women perceive it as a means of self-identity and status symbol.
Shopping has become a very popular pastime, and many people enjoy it regardless of their
gender. There are also many variations in the type of shopping that is done. For example,
some people shop online while others prefer to visit physical stores. When it comes to
gender, based on the article "Men aren't willing to shop online as much as women, survey
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finds" Thomas (2018), in a recent First Insight survey, found that while men still choose
brick-and-mortar stores, women prefer online shopping. The fact that shopping is an
activity that can be enjoyed by both men and women means that it can’t simply be
considered one or the other, as it has been traditionally defined by society.

LOCAL
According to Llemit (2021) in the article "New study shows how pandemic affects
Filipino shopping habits", E-commerce is mostly driven by millennials wherein compared
to earlier age groups, they take more time looking and evaluating available alternatives
before choosing the best product. In addition, they had ever made a direct purchase via
the brand's social media site, and also some are more willing to do so now than they
were before the pandemic.

Even students of today are supporting e-commerce as they shop online for the most
trend in fashion. They too are very capable of using social media sites and making a
purchase of the product they want. As this, student consumers might also be taking time
in finding the best product among the many choices they can find online. Making sure
that they will have quality products with good designs and will fit the style of today's
fashion, as well as to their own taste.

In an article by Adobo Magazine (2022),"Insight: Filipinos’ online shopping habits

continue even as they return to physical stores" revealed that Gen Z and Millennials are
shopping more on social platforms. Almost 7 out of 10 of those surveyed have discovered
and shopped on social platforms. Consumers making an accidental discovery and being
more likely to make a mobile buy than non-social consumers, Gen Z and Millennials are
increasingly purchasing on social networks. social media users are more inclined to trust a
business that collaborates with a reliable artist or influencer, and social media users have
bought things they found through a personalized ads.

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Students are those who are classified as Gen Z and basically, they are also those
who are primarily exposed to social networks. Student consumers are more likely to shop
online since the majority of them have access to the internet with the use of gadgets.
Along with this, the internet has also been utilized by many different businesses in
promoting their products in which through this opportunity, a large number of consumers
in an online setting are reached. Fashion trend products are can be easily found by
student consumers through medium of social networks, with this, purchasing the fashion
style they like is technically quick.

In a blog by Wraigne (2015) "Filipino Consumers on Clothing" was stated that

among the people in the UP Community, including students and workers, the factors they
consider in buying clothes are versatility, functionality, and being multi-purpose, the
clothing as part of design and style. Also, it was revealed that brands like Bench, Uniqlo,
H&M, Penshoppe, Forever 21, Cotton On, Artwork, and Giordano are those favorite
clothing brands.

The said factors really can influence the buying behavior of the students in
purchasing fashion trends. Students are into fashion nowadays, they tend to manifest
uniqueness and express themselves through the way they look, on how they appear with
the clothes they're putting on. That's also why brands can also drive student consumers
to make a purchase, and it can't be denied that branded clothes are more qualified for
the fashion trends of today.

According to Barra(2013), "4 factors explain Filipino buying behavior", on a media

briefing, the key trends that would explain the buying behavior of the Filipinos are
beauty, hygiene, health and convenience.

We can say that most of us filipinos love to beautify ourselves whether young or
old, examples of this are buying products that will whiten the color of our skins and also
going to salons to that makes our hair more beautiful. it is shown here that the buying
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behavior of a Filipino is good, because by buying beauty products, their appearance
becomes better or more presentable in the eyes of the people. furthermore, many of us
filipinos are becoming more hygenic when it comes to ourselves and we often eat healthy
foods, this is good because your immune system gets stronger and you don't just get
infected with any disease, when it comes to shopping of hygiene products and healthy
eating will show a good type of buying-behaviour, because it shows that they care about
their health. one of the characteristics of filipinos is being quick at work, because of this
they prefer easy meals or easy to cook meals so that they can speed up their work even
more.

In the article by Rappler(2013), "4 factors that influence Filipinos’ decision to buy",
was revealed that in Nielsen's online survey, Filipino consumers are more likely to stick
with brands they know and purchase products when they have freebies. In terms of
source and influence, television served as the main source of product information, and in
advertising, commercials increased their brand preference.

One of the characteristics of Filipinos is being socially active in mass media,

specifically in watching television. Hence, it is also an advantage for them on being a
consumer of different product trends as they can watch commercials of different
advertisements on tv with once or repeating times. This could influence them to know
more about the product and soon enough buy it when they are convinced with the
information and quality of the product.

RELATED
STUDIES

FOREIGN
According to research conducted by the Georgetown University Center on Education
and the Workforce in 2015, about 14 million college students are working. The study
further reveals that over the past 25 years, more than 70% of college students have
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worked while attending college. The most obvious benefit of working your way through
college is that it can drastically reduce the amount of money in student loans you have to
take out. The federal government offers subsidized loans that qualify for deferred interest
and payments, as well as unsubsidized loans. In addition, there are private loans available
for students who don’t qualify for the federal loans but still need money to pay for college.
The good news is that many of the loans are easy to get. The bad news is that they can
take a long time to pay off and can become a burden after you graduate. By working, you
can avoid becoming one of those college graduates with a lifetime of debt to repay. Other
studies have shown that some students have to work longer hours than others in order to
pay living expenses as well as tuition and supplies, and those students have a harder time
keeping grades up. Even so, there are some immediate tangible benefits to working while
you are in school—as well as some longer-term intangible benefits. In Financial
management There’s no better way to learn to manage your finances than to start earning
money yourself. Having a job will allow you to take responsibility for your personal
expenses, such as rent and utilities, cell phone, transportation, entertainment, and other
items. You can start by creating a spending plan for your earnings, tracking how much you
bring in versus how much you spend, and saving money for an emerge.

LOCAL
According to the students of Ateneo Davao University - Davao City Philippines- The
working student grantees are selected on the basis of: 1. financial need as indicated in the
Working student/ Financial Aid Application Form and other requirements; 2. intellectual
ability and proven academic competence; and 3. commitment to the service of community
activities and a potential for greater service in the future. The College Scholarship
Committee makes its decision on every application after examining the result of the ACAT
together with the school records, the family’s finances, and recommendations. The
application for working student does not influence in any way the decision concerning
acceptance into the college. Not everyone who applies for working student assistance is
given financial aid. An applicant whose family’s annual gross income exceeds P150,000.00

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is normally not considered by the Committee on Scholarship and, therefore, need not eh
apply. A student applicant with a prepaid tuition-and-fee plan may also come to the Ateneo
on such an arrangement, but is not allowed to apply for any scholarship grant. Generally,
there should not be double scholarship grants. The study recommends the The working
student grantees are selected. Generally, the working student must have no failing grade
and a Weighted Percentage Average of at least 80% regardless of course. In case the
working student fails to meet the required WPA or grade, he/she is given one chance (i.e.,
one semester) to make this up. If, however, after the said chance the working student still
fails to make the required WPA and/or grade, he/she has to relinquish the working student
slot in favor of another. (source: https://www.addu.edu.ph/working-students/ )

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CONCEPTUAL FRAMEWORK

The Conceptual Model of this study in which the researcher used for conducting
this study is shown in figure 1,2,3.

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CHAPTER 3
RESEARCH METHODOLOGY

This chapter infornmation such as the research design,instrument of the study,

sampling technique, sources of data, administration and retrieval, data gathering, and
statistical treatment.

RESEACH DESIGN
This study uses a mixed approach methodology whereas it contains both
characteristics of qualitative and quantitative research. It explores phenomena from
experience and behaviour, including analyzing the perspective of selected participants in
the research about the analysis of students buying behaviour for fashion trends, and giving
it statistical treatment. The researchers used this design to provide a better and deeper
understanding of the topic by producing a fuller picture that can enhance the description
and understanding of the phenomena.

INSTRUMENT OF THE STUDY

The instrument used in data collection was a research-made questionnaire that was
distributed by the researchers themselves. The survey questionnaire has a total of twenty-
five questions that are in likert scale form. The question is helpful to know the factors
affecting the consumer's buying behavior, how often consumers are swayed by new
fashion trends, and the reasons why consumers' buying behavior changes within the
fashion industry.

The survey questionnaire was distributed only to grade 12 ABM students at Gateways
Institute of Science and Technology. The researchers also ensure that the identity and
answers of the respondents will remain private.

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5 - Definitely Agree
4 - Somewhat Agree
3 - Neither
2 - Somewhat Disagree
1 - Definitely Disagree

SAMPLING TECHNIQUE

In this study, the researchers utilized the purposive sampling technique in the
selection of the participants from the ABM students of the Gateways Institute of Science
and Technology. Researcher use non-probability sampling technique, purposive sample is
a non-probability sample that is selected based on characteristics of a population and the
objective of the study. Purposive sampling is also known as judgmental, selective, or
subjective sampling. In this study, the researchers utilized the purposive sampling
technique in searching for the appropriate respondents who have knowledge about our
study.

SOURCES OF DATA
The students in Gateways Institute of Science and Technology are the main sources
of data in this study. There were 30 random selected student respondents that answered
the distributed survey questionaire and by this, the necessary data are gathered.

Table 1 presents the distribution of the ABM Grade 12 students as the respondents of
the survey.
RESPONDENTS POPULATION SAMPLE
Grade12 Students of GIST 50

TABLE 1. DISTRIBUTION OF ABM GRADE 12 STUDENTS OF RESPONDENTS OF

THE SURVEY
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DATA GATHERING PROCEDURE

The students in Gateways Institute of Science and Technology are the main sources
of data in this study. There were 30 random selected student respondents that answered
the distributed survey questionaire and by this, the necessary data are gathered.

ADMINISTRATION AND RETRIEVAL

The Teacher gave the researcher permission to gather data on other grounds of the
Gateways Institute of Science And Technology. Which was also known to and allowed by
the school officials, even thought the researcher was not granted a letter of approval for
conducting a survey. Prior to the researchers beggining the survey, we first crate 25
questions related to our research. We will have it approved by our research teacher to
ensure that our research questions is correct and once it is, we immediately printed and
began to survey each section of ABM students in our school. The researchers outlines the
goals of the study, it's scope, and outcomes it is seeking to produce with authorization
provided. The researchers next walk the respondents through the steps of filling out the
printed suryvey questionaire, outlining each choice they will make.

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STATISTICAL TREATMENT
In this research, the researchers determined the overall mean. The computation was
donr through the use of statistical formulas and the results are presented in numerical
form.

WEIGHTED MEAN. This is used to determine the analysis of students buying behaviour
for fashion trends.

Table 2 presents the Scale, Range and Verbal Interpretation used by the researchers in
analyzing the data gathered from the conducted survey.

Scale Range Verbal Interpretation

5 4.50 - 5.00 Definitely Agree (DA)
4 3.50 - 4.49 Somewhat Agree (SA)
3 2.50 - 3.49 Neither (N)
2 1.50 - 2.49 Somewhat Disagree (SD)
1 1.00 - 1.49 Definitely Agree (DA)

TABLE 2. SCALE, RANGE, AND VERBAL INTERPRETATION OF DATA GATHERED

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CHAPTER 4
PRESENTATION, INTERPRETATION, AND ANALYSIS OF
DATA

This chapter is concerned with Data Presentation, Interpretation, and Data

Analysis of the finding obtained through the study.

TABLE 3
Analysis of the influencing factor toward respondents in terms of People

GRADE 12 STUDENTS
PEOPLE
WM VI
1. I buy new fashion looks only when they are well
3.78 SA
accepted.
2. My friends regard me as a good sources of advice
3.36 N
on fashion selection.
3. My fashion choice is influenced by my fashion
3.78 SA
peers.
4. I consider my parents fashion trends . 3.14 N
5. I buy things I see in social media. 3.38 N
6. I get influence by idols, celebrities and influencers I
3.68 SA
adore.
GENERAL WEIGHTED MEAN 3.52 SA
LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation

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TABLE 4
Analysis of the influencing factor toward respondents in terms of Financial
Budget

GRADE 12 STUDENTS
FINANCIAL BUDGET
WM VI
7. I am not as concerned about fashion as I am about
3.5 SA
modest prices and wearability.
8. I prefer to buy well-known designer labels rather
3.08 N
than take a chance on something new.
9. I think spending more money on expensive clothes
3.28 N
in ridiculous.
10. I plan shopping tips carefully. 3.78 SA
11. I shop for coordinated outfit.
3.82 SA

12. I am able to save money despite spending my

3.36 N
allowance on trendy products.
13. I buy on thrift shop to save money. 3.4 N
14. I buy on thrift shop to save money. 3.34 N
GENERAL WEIGHTED MEAN 3.45 N
LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation

TABLE 5
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Analysis of the influencing factor toward respondents in terms of Behaviour

GRADE 12 STUDENTS
TRENDS
WM VI
15. I buy clothes I like,regardless of fashion. 4.12 SA
16. I am confident of my taste in clothing. 4.3 SA
17. I'm not afraid to be the first to try something new. 3.98 SA
18. I like to buy clothes I feel good when I buy
4.14 SA
something new.
19. Do you agree how you look is an integral part of
4.32 SA
your personality.
20. What you think of your self is reflected by what
3.88 SA
you wear.
21. Wearing good clothes is a part of leading a good
4.14 SA
life.
21. Do you buy something "on the spur of the
3.44 N
moment" at least once a month.
22. Do you buy things according to how you feel at
3.96 SA
the moment.
23. I resent being told what to wear by so-called
3.4 N
fashion expents.
25. I like clothes that highlights my features I am
4 SA
considered.
GENERAL WEIGHTED MEAN 3.97 SA
LEGEND: W.M.- Weighted Mean V.I - Verbal Interpretation

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CHAPTER 5

SUMMARY OF FINDINGS, CONCLUSION, RECOMMENDATION

conclusions and recommendations of researchers after the analysis and

presentation of data gathered in this study. This research was conducted
by the Grade 12 students from Gateways Institute of Science and

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Technology (GIST). Our research is focused on Working students, A
quantitative analysis about handling of working students in their
finances for the academic schedule in the new normal of GIST this chapter
contains the summary and interpretation of the research paper, presets
the summary, T. Where 50 participated in this study this topic the male
numbered (29) and the female are (21) working students, This study all
about the working students how to balance their finances from their
salary, allowances and others money they get.

SUMMARY OF FINDINGS

Regarding of this research on how the working students balance their

finances to their fees in school,housed hold expenses and others it are
follow:
• Grade 12 Working students in Gateways Institute of Science and Technology
receive a salary from their job and allowances from their parents.
•Grade 12 ABM Students in Gateways Institute of Science and Technology are
aware to how to budget, spend and save savings from their salary or
allowances they get.
•ABM working students Are improving their technique to how they spend their
salary money to their fees in their school.

CONCLUSIONS

Based on the study that present all about on how working students balance
their finances, even the interpretation of the presented information, The
researchers give a conclusion based on the problems presented in this
this research: The working students perform while they work and studying:
• They pay their house hold expenses.
• Gives salary to their parents and relatives.
• Put for their savings.

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RECOMMENDATIONS
According to the study the students focus on the Money they get while
they studying continue to prioritize savings on their life. It is
important to avoid the budgeting to the money they get in their job and
allowances from their family. Maybe the school should have a program for
working students share the tips, technique and others that help to
balance commonly their moneys how they will spend it when it comes to
household expenses and their school fees.

REFERENCES
Canadian center of science and Education Determinants of University Working students financial literacy at...
https://www.ccsenet.org

Home | CCSE

https://www.addu.edu.ph/working-students/

Working Students | Ateneo de Davao University - Davao City - Philippines

https://www.researchgate.net

ResearchGate | Find and share research

Enter

Jason

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Brookings Institution https://www.brookings.edu › blog The unique challenges working students confront
when seeking ...

Brookings - Quality. Independence. Impact.

American Association of University Professors https://www.aaup.org › article › rec... Recognizing the Reality
of Working College Students

AAUP

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APPENDICES

QUESTIONNAIRES
1.Do your incomes, allowances, or salaries balanced between your studies
and work?
2.Is your salary enough for your studies?
3.Do your parents help your school expenses?
4.Do you think your jobs helps you a lot?
5.Do you still do your work while studying?
6.Do you do activities at school?
7.Does your teacher support the way you study and work and to how you
spend the money you earn?
8.Have you eve though to stop your education because you can't handle
your studies and work at the same time?
9.Does your mental health affects you being a working student?
10.Are you happy with what you are doing studying while you are working?

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CURRICULUM VITAE

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