Toyota

Executive Summary
The Japanese Automotive Co., Ltd. was incorporated in 1937 after being founded in 1933 as
a section of the Toyoda production system Automated Loom Works, Ltd. Toyota later
founded a number of similar businesses, such as Toyota Auto Parts, Ltd. and Toyoda
Machines Works, Ltd. (1945)(britannica.2003).Report conducting a strength and weaknesses
analysis of Toyota Motors and developing a technological road map that will show the
company's path to achieving its objectives in order to create an analysis report about the
company (Pulkitvj.2014) To retain the greatest quality level while lowering waste, the
company uses Kaizen techniques instead of Just in Time techniques. The signboard approach,
often known as the Kanban method, is employed within the company to support lean
manufacturing. Toyota, the third-largest automaker in the world, provides its customers with
NVC new century vehicles, which have larger dimensions for an increased sense of luxury
and global chassis and elevation to attain more interior space, luxury, and sleek style.

Table of Content
1.0 INTRODUCTION
2.0 STRENGTH IN THE LINE EXTENSION STRATEGIES
3.0 WEAKNESS IN THE LINE EXTENSION STRATEGIES
4.0 RECOMMENDATION FOR IMPROVEMENT
5.0 CONCLUSION

1.0 Introduction
Toyota, a city in the state of Aichi, is home to the corporate headquarters of the Japanese
automobile Toyota Motors. Kiichiro Toyoda launched the business on August 28th, 1937.
(Devvrat Singh Shekhawat.2017) Toyota Motor Corporation is an example of a company that
has persevered in the face of intense competition in the automobile industry and general
industry collapse. Under the direction of Akio Tayoda, the CEO of Toyota, it overtook
Automaker to become world's largest automobile manufacturer for the very first time in
2008.

2.0 Strength in the line extension strategies

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Few things need to be addressed, but overall, the Corolla GLI 1.3 Automatic is a product with
a decent aesthetic, good fuel economy, and refined powertrains. Its customers have given it
great reviews.
2.1 Power Steering

With a minimal turning radius of 5.4 metres and electrically assisted electric power steering,
the Toyota GLI uses far less energy to turn the wheel than conventional hydraulic systems.
This advantageous characteristic will often be noticeable at normal frequencies, such as
when parking tactics. Electric power steering will be the defining feature of future
technology. It eliminates the need for the power steering, connectors, radiators fluid, and
other components as well as the motor drive belt and pulley. In addition to providing extras
like easier tuning, flexible packing, and engine-off steering support, electric power steering
is also environmentally and economically friendly. Due to its improved performance, electric
steering will be the invention that overturns the conventional, fifty-year-old notions of
hydraulic power steering. (Badway, A.1997)
Electric power steering (EPS), a more advanced steering system, uses an electric motor to
help with steering. Due to the fact that it uses contemporary technology, it lacks the
extensive technical knowledge of conventional steering systems. Additionally, utilising
standard methods to command an outcome apart from the human drivers is not possible.
(Sanket Amberkar. 2000)

2.2 Immobilizer system

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The immobiliser, a type of electronic security device that is fitted in the Toyota GLI, disables
its engine from starting without the correct area a decoder or smart key. By preventing the
vehicle from becoming "hotwired" after access has indeed been made, this lowers auto theft.
A very powerful microphone that can recognise the precise frequencies of broken or cracked
glass is used by the GBS. When detected, it activates the anti-theft system, the alert (the
motor's horn), and the engine immobiliser. It lowers the chance of theft
2.3 Engine power

The 1.3cc engine of the Toyota Corolla GLI has a maximum output of 84 hp at 6000 RPM
and an optimum horsepower/RPM of 63kw. It's has a reliable gasoline system. full duplex
fuel injection brake that is sequential multiport fuel injection that is timed the development of
automobiles has involved the testing and use of many different types of engines. Because it
operated more adaptably across a wider selection of speeds, the horsepower developed for
just a given weight engines was reasonable, and it could be produced utilising cost-effective
mass production, the gasoline-fuelled internal combustion was the most effective for
automobile processes, and it used an easily accessible, inexpensive fuel. (Britannica.2022)

3.0 Weakness in the line extension strategies

3.1 Traction control not installed

This technique works in the side to assist you accelerate and prevent tyre slippage or over-
spinning when you're driving in slick weather. Traction control works best while striving to
drive up a dangerous path or in a stop or slowed position. This feature can help drivers drive
more smoothly and keep control of their cars in snowy or rainy weather, among other benefits
(José Almeida, 2013) Drivers should be cautious when driving in slick conditions. When the
engine is off, you can notice how differently your automobile moves when negotiating slick
roads. You must therefore always operate your traction control while driving.

However, there may be exceedingly rare circumstances where you must momentarily turn
off the traction control. You are driving in a place where chains are necessary for your tyres;
their car traction control is impairing your ability to drive; and your car is stopped in very

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snowy conditions, gravel, or the other condition from which it is unable to hauled out on its
own. Traction control can be turned off while driving to help you move along more rapidly,
however older Toyota models like the Toyota Corolla GLI don't have this capability.

3.2 Downhill assistant control not installed

Assistant control for descent DAC, which aids the car in maintaining a stable low speed of
roughly 3 mph when negotiating a steep hill, is one of the crucial characteristics of
contemporary automobiles but isn't fitted in Toyota models such as the Toyota Corolla GLI.
The brake pedal is not required to turn on the downhill assistance feature. The DAC indicator
will flash whenever the system is fully operational. As you down the slope, the Downhill
Assist Controls automatically stops individual wheels to keep control and a safe descent
speed. 2017 (Andrew Biddle)
3.3 Navigation
An AV component plus a GPS receiver make up a GPS navigation system for a particular
application, like a car-based navigation system. The technique was initially used to
accomplish military goals. Since its introduction to the public at large in 1980, GPS
technology has become more commonly used in cars. These present, it is fitted in practically
all of the newer ones, but it is deleted from a chosen few older models, such as the Corolla 

4.0 Recommendation for improvement

Toyota employs the resources provided by its assure that high to further enhance the product
attractiveness in the field of production engineering, but the newest models should also
include technologies like leverage control for better performance on slick or icy roads. It is
also necessary to install a downhill assist controls that will draw customers and maintain their
interest in the goods.
The third item requires adding front fog lights, climate control, and environmental controls
for fog, heat, and cold weather. Additionally, as navigation systems are now standard in all
new car models, the Toyota Corolla GLI model should also be equipped with one.
Initiatives in production engineering include modernising shaping techniques to enable the
manufacturing of incredibly elegant components and developing more sophisticated welding
techniques for increased body rigidity. There are already so many mass-produced vehicle
types equipped with new technologies.
Follow the well-known TPS Toyota production technique, which prioritises product quality
over all other factors. getting the workforce ready for quality assurance increasing proportion
of skilled labour As the market expands, think about the customers rather than the quantity of
cars sold. With more electric and hybrid vehicles being produced and the price of oil
continuing to rise, the company will grow even more than it already is. Toyota can have more
impact in the market of Asia because it is a production and sales powerhouse in Asia. More
fuel-efficient vehicles can be introduced to take advantage of the potential of the Asian
market. The world is becoming smarter; thus, it can also be suggested that technology
advance. production of greener automobiles bringing in new approaches to the supply chain
more consumer-focused products and services as it competes in the global market, higher
production capacity in global factories creating the necessary technology for hybrid cells. a

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more widely acknowledged method that involves hiring more non-Japanese people for top
management positions Reduced consumer dissatisfaction will result from updated customer
input on the car's performance. More factories being built in Asian nations will lower the
labour cost of production and the cost of raw materials.
5.0 Conclusion
Similar to how Toyota started in 1937 with the Model AA Sedan and grew into the third-
largest automaker in the world with cutting-edge features and luxurious travel assurance
vehicles, some changes are required in some Vehicle models to significantly raise their
industry significance and demand and keep their clients interested in their own product by
giving them cutting-edge and comprehensive features in one car. A thorough investigation of
Toyota led to the conclusion that the company is adding new features and fixing problems
with prior models.
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