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The Delivery Takeover Challenge - Problem Statement

Zomato was founded in 2008 as a restaurant discovery and directory platform called Foodiebay. It expanded to provide menus, reviews and ratings (2008-2012). In 2012, it rebranded as Zomato and expanded internationally, introducing food delivery services. Zomato experienced rapid global expansion from 2015-2019, acquiring companies like Urbanspoon to strengthen its presence. From 2018-2020 substantial funding increased Zomato's valuation, solidifying its position. The pandemic increased food delivery demand from 2020-2021. In 2021, Zomato had a successful IPO, becoming the first Indian food delivery startup to go public. Recently, Zomato acquired Blinkit, formerly Grofers, for its

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28 views

The Delivery Takeover Challenge - Problem Statement

Zomato was founded in 2008 as a restaurant discovery and directory platform called Foodiebay. It expanded to provide menus, reviews and ratings (2008-2012). In 2012, it rebranded as Zomato and expanded internationally, introducing food delivery services. Zomato experienced rapid global expansion from 2015-2019, acquiring companies like Urbanspoon to strengthen its presence. From 2018-2020 substantial funding increased Zomato's valuation, solidifying its position. The pandemic increased food delivery demand from 2020-2021. In 2021, Zomato had a successful IPO, becoming the first Indian food delivery startup to go public. Recently, Zomato acquired Blinkit, formerly Grofers, for its

Uploaded by

Fitness
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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: The Story so far….

Foundation and Early Growth (2008-2012): 

Zomato was founded in July 2008 by Deepinder Goyal and Pankaj Chaddah as a restaurant
discovery platform named "Foodiebay." Initially serving as a restaurant directory, it quickly
expanded to provide menus, reviews, and ratings. By 2010, the company had expanded to
several cities in India and began its international expansion.

Expansion and Rebranding (2012-2015): 

In 2012, the company rebranded itself as Zomato to reflect its focus on food and expanded
internationally. It entered markets like the UAE, UK, South Africa, and more. Zomato also
introduced online food ordering and delivery services, becoming a one-stop solution for
users.

Rapid Global Expansion (2015-2019): 

Zomato experienced significant growth during this period, expanding its services to over 23
countries across the globe. The company also made strategic acquisitions to strengthen its
presence in various markets, including the acquisition of Urbanspoon in the United States.
Zomato's user base and restaurant listings continued to grow exponentially.

Funding and Valuation Surge (2018-2020): 

Zomato raised substantial funding from investors, including Alibaba's Ant Financial and
Sequoia Capital. The company's valuation soared solidifying its position as one of India's
leading startups and a major player in the food delivery space.

COVID-19 Pandemic (2020-2021): 

The COVID-19 pandemic had a significant impact on Zomato's business. As lockdowns and
social distancing measures were implemented globally, demand for food delivery surged.
Zomato ramped up its operations, adopted contactless delivery, and launched initiatives to
support restaurants affected by the pandemic.
Initial Public Offering (IPO) (2021): 

In July 2021, Zomato had a highly anticipated IPO. The IPO was oversubscribed, reflecting
investor confidence in the company's prospects. Zomato became the first Indian food
delivery startup to go public and gained a substantial market valuation.

The Zomato Blinkit Love Affair (2021-22):

On 29 June 2021, Zomato acquired a 9.3% stake in Grofers for nearly US$120 million and then
a year later, the firm acquired Blinkit (formerly Grofers) for US$568 million in an all-stock
deal.

What’s next?
Problem Statement

Step into the shoes of Deepinder Goyal, CEO Zomato and develop an action plan to make
Zomato’s acquisition of Blinkit a success.

Take into consideration the following


Financials of the cash-intensive quick commerce industr
The different players & their CACs and foothold in the quick commerce industr
What role will Blinkit’s B2B arm play Zomato in the coming years
Will Zomato’s app evolve in the next couple of years for Blinkit to become an integral part
of it?

An ideal solution will have concrete steps for making the Blinkit acquisition a success
through market research, competitor analysis, financial analysis and future outlook.

Submission Guidelines

You can use any format from the following


Document (PDF
Powerpoint Presentation (PPT
Video (Unlisted YouTube link)

Link for Submission

You can submit your solution here

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