The Future of Cybersecurity: 9 Trends to

Watch in 2023
Companies need to reinforce their cybersecurity countermeasures as cyber criminals upgrade their game
and data-sharing becomes routine in business settings. So far, the cybersecurity industry has a market
value of over $150.37 billion, with key growth triggers being IoT technologies, e-commerce platforms,
smart devices, and cloud solutions. Every business needs to know the latest cybersecurity threats,
technologies, and trends to stay in tune with the industry's fast-paced growth and demands.
Top 9 Cybersecurity Trends of 2023
It would be best if you familiarized yourself with the latest cybersecurity technologies to protect your
business from digital threats and leverage the latest tools. You need to know the newest cybersecurity
measures your competitors implement to stay afloat and thrive. Whether you’re a small or established
business, these are the top eight cybersecurity trends to watch in 2023.
AI-Written Malware
Infosec experts are going to face a tougher time keeping their infrastructures secure. With ChatGPT and
other AI-powered tools surfacing, we can expect hackers to profit. The chatbot from OpenAI is highly
capable of writing code that will access (and destroy) networks, software, data, and hardware.
Cybersecurity Talent Shortage
According to a 2022 cybersecurity study, the cybersecurity workforce reached its highest growth rate,
exceeding 4.7 million workers that year. The same study further confirmed that the industry still had a
workforce deficiency of 3.4 million people. The talent shortage is primarily associated with youths' lack of
interest in cybersecurity courses.
Machine Learning and Artificial Intelligence
Machine learning and artificial intelligence are essential assets for enhancing cybersecurity. The two
smart technologies use intelligence-fueled algorithms from past datasets and statistical analysis to
evaluate and measure future behaviors. Companies use this technology to pinpoint and respond to
cybercrimes in real time, reduce data breach risks, and improve company security. These technologies
are also crucial for automating security processes and consequently reducing the IT team’s workload.
Zero Trust Architecture
Another notable cybersecurity trend of 2023 is zero trust architecture. This technology relies on the basis
that each app, user, and device on a network poses a certain scope of risk. In zero trust architecture, all
devices and users have to adhere to strict authentication. The adoption of zero trust architecture is
increasing this year, with rapid growth expected in the next decade.
Cloud Security
The popularity of cloud computing keeps growing every other day, but the technology has come with its
share of security threats. As more businesses transfer their company apps and data online, the demand
for robust cloud-based security measures keeps increasing. Similarly, as more people work online, doing
freelance jobs, taking paid surveys, and completing video-editing projects on the internet, the demand for
stricter cloud security measures has never been higher.
Cyber Insurance
As cybersecurity threats intensify, more businesses opt for cyber insurance to curb and mitigate
potentially disastrous effects. Cyber insurance adoption rates are also expected to grow as time goes by,
with more companies investing in plans providing more extensive coverage, depending on the size and
value of their businesses. These policies are one effective way companies can safeguard their properties
and assets from the financial consequences of cyber-attacks. However, insurance providers will use
stricter approaches to evaluate the eligibility of firms seeking to secure cybersecurity policies.
Multifactor Authentication Exploits

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In previous years, multifactor authentication has earned the reputation of being the most secure identity
management solution, offering a top-notch improvement to traditional passwords. Sadly, recent years
have seen a rising trend among cyber attackers using MFA fatigue tactics and bypassing renowned
anti-social engineering and anti-phishing technologies. With recent successful multifactor authentication
exploits, we expect the trend to continue.
Stricter Government Regulations
Last year, the public saw a variety of cybersecurity failures, including multiple data breaches and fake
apps on Google Play. Even the Department of Defense lost $23 million in an elaborate phishing attack. All
these incidents affected the industry significantly, putting responsible government agencies on alert.
Therefore, we will see the placement of stricter regulations on tech companies to boost security and
protect investors and users. What else is on the horizon? A more comprehensive and robust digital
framework.
Improved Program and Certification Delivery
Renowned and high-end organizations and businesses have integrated cybersecurity awareness courses
into their training programs. They have invested many resources to help curb the cybersecurity threats of
modern-day business settings. However, many businesses have complained about not seeing positive
returns from these courses. Additionally, it has become much harder to find high-quality cybersecurity
experts.
Learning institutions will be improving how they deliver cybersecurity education and certification
programs. Expect an increase in upskilled CISOs, more engaging courses, and better career paths.
These will overcome the first trend we mentioned related to the cybersecurity talent shortage.
Conclusion
Technology is ever-evolving, and the landscape of tomorrow can differ drastically from today. Take AI
chatbots, for example. These tools are still in their infancy, and their potential is unimaginable as yet. All
the same, you can imagine that hackers worldwide are maximizing their use. For that reason, we cannot
remain complacent. AI-writing detection tools are coming to the surface. However, they are not providing
accurate results as yet. In time, they will improve, hopefully to a level that aids in verifying sources and
detecting plagiarism.
Cybersecurity is a broad and crucial topic. Every company with an online presence should make it a
priority. Whether you run a small online store or have a multimillion-dollar business, you need to
understand the basic cybersecurity measures and implement them to your advantage.
We've listed the top nine cybersecurity trends of 2023. Realize the importance and applicability of these
trends and how they can affect your business or organization.

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