BWF Statutes, Section 2.2.

6:
CODE OF CONDUCT: COACHES & EDUCATORS
In Force: 19/07/2020 Version 1.0

1. PURPOSES
To maintain the highest standards of conduct of Coaches and Educators and
those who perform a similar role in a teaching / learning environment where there
is a relationship of power between Coach and Player.
To ensure a positive teaching / learning environment for Players / learners.
To ensure and maintain fair and orderly administration and conduct of BWF
Sanctioned Tournaments where a coach or team manager or Player sits in the
field of play performing a coaching role at a BWF Sanctioned Tournament.
To uphold the good name of the BWF, its Continental Confederations, and the
integrity of badminton.
2. DEFINITIONS
Coaches and Educators means any person takes on the responsibilities of a
coach, whether licensed or not by the BWF or a Continental Confederation, as
well as any person who takes on a coaching role at the back of the court in the
field of play at BWF Sanctioned Tournaments.
3. APPLICABILITY
All Coaches and Educators participating in a BWF Sanctioned Tournament shall
accept this Code, the Badminton Code of Ethics, the (Para-Badminton) General
Competition Regulations and the Laws of Badminton, and therefore be bound by
them.
4. SPECIFIC PROVISIONS FOR CONDUCT
Team Manager Role
Team managers, Coaches or team officials who are taking on the role of a team manager
at a BWF Sanctioned Tournament are required to follow the specific provisions as outlined
in this Code of Conduct:

Supporting fully the information flow on technical matters between the referee and
Players.
Supporting fully the information flow on the logistics (transport, accommodation,
practice schedule etc) between the Tournament organisers and the team /
Players.
Attending the scheduled Managers Meeting on behalf of the team / Players or any
other briefing or meeting called by the Referee.
Reporting any Player withdrawals in a timely manner and following the standard
procedure.
Coaching Role at BWF Sanctioned Tournaments
Coaches, Team Officials or the Team Manager or a Player who is taking the seat and
performing the role of a Coach in the field of play at a BWF Sanctioned Tournament are
required to follow the specific provisions as outlined in this Code of Conduct.
Those performing this role must:
dress appropriately in the team uniform (sports clothing) and/or shirt/polo,
shirt/blouse or long trousers/skirt. Inappropriate clothing (amongst other items)
BWF Statutes, Section 2.2.6: Coaches’ and Educators’ Code of Conduct Page 2 of 3

includes jeans, flip flops/sandals and beach/Bermuda shorts. The Referee will
decide if a Coach is inappropriately dressed;
remain seated in the designated chairs provided at each end of the court behind
his/her Player/Players except at the approved intervals, however, if the Coach
wishes to move to another court, he/she must do so while the shuttle is not in play;
not coach when the shuttle is in play or in any manner distract opposing Player or
disrupt play;
not delay the game by coaching in any form;
in the pre-defined intervals during a match, return to their designated chairs as
soon as the Umpire announces that there are twenty seconds remaining;
not verbally abuse or intimidate in any form such as shouting or making gestures,
or in any other way distract anyone within the precinct of the Tournament site;
not attempt to communicate in any way with opposing Players or Coaches or team
officials or use any electronic device for any purpose including for example mobile
phones, laptop computers or similar devices;
not make, or attempt to make any unwelcome, abusive or intimidating physical
contact in any way with anyone within the precincts of the Tournament site; and
refrain from making statements, either within the precincts of the Tournament site
or in the media, that are abusive, insulting, personal in nature, imply bias or
question the integrity of others.
Coaches / Educators
Coaches or Educators who take on a coaching, tutor, trainer or Educator role and who are
teaching Players and learners badminton technical, physical, tactical skills and knowledge
or other content must:
Act as a good role model and promote the positive aspects of sport and of
badminton. Always maintain a high level of personal conduct and professionalism.
Recognise the responsibility to the sport, to the Players being coached, to other
Coaches, parents, to BWF, to the Continental Confederation, and to officials in
the sport.
Understand and abide by the rules of confidentiality. Ensure confidential and
personal information related to students / leaners, colleagues, the BWF, its
Continental Confederations, and others being interacted with is only used in
appropriate ways.
Treat all students / learners equally and with respect, fairness, honesty and
consistency, regardless of their backgrounds, beliefs and abilities.
Take reasonable measures to protect students / learners and safeguard their
welfare and health. Understand the role being performed and enact duty of care
responsibilities when teaching / coaching people under 18 years of age.
Use appropriate training methods which in the long term will benefit students /
learners and avoid any that could be harmful. Ensure tasks and activities are
suitable for the age, experience, ability and physical and psychological conditions
of the students / learners.
Be fair in the assessment of students / learners and be sure these assessments
are in relations to the objectives of the learning. Provide feedback in a considerate
manner and with honesty.
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Always portray and maintain a professional working relationship with students /

learners. Be aware of the power Coaches / tutors / trainers / course presenters
have and the responsibility that goes with that. Strictly maintain a clear boundary
between friendship and intimacy with students / learners and not engage in any
inappropriate relationships with students / learners.
Avoid any situation with students / learners that could be construed as
compromising.
Refrain from making statements in the media that are abusive, insulting, personal
in nature, imply bias or question the integrity of others.
Other Conduct Contrary to the Integrity of the Sport
4.24.1. Coaches, Educator, team managers and team officials have an
obligation not to engage in conduct contrary to the integrity of the
badminton.
4.24.2. If a Coach, Educator, team manager and team official is convicted of
serious violation of a criminal law of any country, the punishment for
which includes possible imprisonment, that Coach, Educator, team
manager or team official may be deemed by virtue of such conviction to
have engaged in conduct contrary to the integrity of the game of
Badminton.
4.24.3. In addition, if a Coach, Educator, team manager and team official has
at any time behaved in a manner severely damaging to the reputation
of the sport, that Coach, Educator, team manager or team official may
be deemed by virtue of such behaviour to have engaged in conduct
contrary to the integrity of the game of Badminton.
5. JUDICIAL PROCEDURES
Any offence committed during a BWF Sanctioned Tournament can be penalized
by the Tournament Referee, who may remove the Coach, team manager or team
official from the playing area. The Referee may also in case of repeated offences
during a Tournament or in case of serious offences (e.g. but not limited to clause
4.12) have the Coach, team manager or team official removed from the arena for
the remainder of the Tournament or part thereof. The decision of the Referee is
final and cannot be appealed.
Persistent or flagrant offenses according to clause 5.1 may also be reported to
the BWF or the relevant Continental Confederation by means of the Referee’s
report and further penalties can be put in place according to clause 5.3.
Other potential breaches of this Code of Conduct shall be investigated and
adjudicated in accordance with the principles and procedures set out in the BWF
Judicial Procedures.