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Converting Video Ad Creative Structure Facebook Ads

This document outlines the key elements of an effective video ad creative structure for Facebook ads, including: [1] grabbing attention with an eye-catching opening hook; [2] introducing the product and its main benefit; [3] demonstrating additional benefits and showing how the product works; [4] providing social proof and creating a sense of missing out; and [5] closing the sale with a compelling call to action. The document uses an anti-anxiety fidget ring as an example and provides sample messaging for each element of the structure.

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Zakaria Maoun
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247 views1 page

Converting Video Ad Creative Structure Facebook Ads

This document outlines the key elements of an effective video ad creative structure for Facebook ads, including: [1] grabbing attention with an eye-catching opening hook; [2] introducing the product and its main benefit; [3] demonstrating additional benefits and showing how the product works; [4] providing social proof and creating a sense of missing out; and [5] closing the sale with a compelling call to action. The document uses an anti-anxiety fidget ring as an example and provides sample messaging for each element of the structure.

Uploaded by

Zakaria Maoun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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video ad creative structure | facebook ads

What makes an ad creative convert day-to-day Facebook users into buyers? It convinces viewers that
your solution will make their life better. I've put together the most important elements that make a
video ad psychologically persuasive.

We'll use the anti-anxiety fidget ring from my 3rd YouTube video (https://youtu.be/dPPxXYahWxI) as the
product example:

This time, instead of discussing the unprofessional type of ad (coming from the perspective of a
product user) I showed you in my video, we'll elaborate on the structure of creatives whose message
comes from the brand itself. Unprofessional UGC ads are able to sell well while relying on FOMO (fear
of missing out) & social proof without getting taxed by skipping some marketing principles.

That's why I chose to use a normal brand ad to discuss here. It's more complex, which makes it easier
for me to elaborate on & teach all main video marketing principles. Here they are:

the hook

First, you have to grab people's attention with an eye-catching 2-3 second clip. Take it up a notch and
also build curiosity & rapport, helping them realize not only that they've got a problem - but that it's
relatable, too.

The first few seconds of the ad I edited in my YouTube video were showing someone who picked their
thumb (exaggeratedly) due to stress. That would catch your eye instantly, but why would you be
interested to keep watching? Because of the text on the screen, which was asking:

"Am I the only one picking my fingers when I stress out?" (UGC version)
Or,
"Stressful situations got you picking your fingers?" (normal brand ad)

Both of those work. The combination of an attention-grabbing clip and the connection the question
above will build with other stressed users will make them interested & curious. It resonates and calls out
to them.

introducing the product & its main benefit

After you made people intrigued, you have to introduce the solution to their problem. Make sure to
back it up with the main benefit of your product so that people have a reason to feel like they need it.
For our ring we could say:

"Dissipate your stress & find your calm with the <brand name> anxiety ring."

This is when they find out that the problem that they (and many other people - that's the effect of
building rapport) have has a simple solution, and it's right in front of them.

other important benefits + demonstration

Now that you've introduced your solution (the product), you have to go the extra mile and prove to
your viewer that it's for them, so you'll back it up with some demonstrational clips (show what the
product does) and more benefits. In our case, we can show someone fidgeting with the ring in the next
1-3 clips and say:

"This is an easy, pain-free way to find peace & focus on your tasks."
Or,
"No green skin! Made of premium stainless steel / silver."

These will serve as more convincing reasons for the customer to buy your product. Ideally, you do your
research and find out what people like about your product - and point it out; and what they don't like -
and answer to it / clear the doubt.

social proof / FOMO (fear of missing out) / customer review

If you've done a good job so far, the customer should be fairly aware that your product could
potentially help them. They just need a little push and what better way to do it than having them feel
like they're missing out. Everyone else hopped on this new solution & it worked for them, why would they
not give it a shot?

This is simple. Show a customer review (picture or video) or simply let them know that you've got tens of
thousands of people raving about your amazing ring, for example:

"25,000+ happy customers enjoying stress-free days"

close the sale (call to action)

You hooked them in and made them aware of a problem that they have, you presented a solution,
backed it up with tangible benefits, and showed them how your product worked for loads of other
people...

Seriously, why would anyone faced with the problem that you're bringing up (in this case, anxiety &
stress) not pay a small price to feel better?

Go for the kill with an offer they can't refuse and tell them to press your CTA button (Shop now):

"Order 2 rings in the next 24 hours & get the 3rd one for free! Shop now."

I spent a lot of money to figure out the perfect marketing formula to maneuver viewers' feelings to
make them believe they desperately need my product. Realistically, only a few of you will apply the
elements I shared here for free correctly, and those who do, will be watching their customers mindlessly
rush through the checkout with their cards out.

written by @eduardbeschea | mavenport

Important!

This document & the information on it are not to be shared by anyone other than Eddie & his admins. Giving away any
of our assets (such as this document) will result in a permanent ban from the discord community.
Thank you for understanding.

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