Annexure-I

Digital Marketing

Project Report Submitted by: Deepak Logidi

Registration Number:12018450
Subject: MGN 350(SUMMER PROJECT)
In partial fulfilment for the requirements of the award of the degree of
“P321: Bachelor of Business Administration 2020”
Name of School: Mittal School of Business
Lovely Professional University Phagwara, Punjab.

Student Declaration:
To whom so ever it may concern I, Deepak Logidi, Registration number-
12018450 hereby declare that the work done by me on “Sales and Marketing” is
a record of original work done by me and not copied from any student or any
illegal source and the knowledge taken from source are mentioned accordingly in
the reference and I am responsible for any action taken against me.

Student Signature:
 Index

S.NO TOPIC NAME

1 Acknowledgement
2 Certificate
3 Industry Feedback Certificate 1
4 Industry Feedback Certificate 2
5 Company Introduction
6 Company Details and Company Location and Overview
7 Company Vision and Mission
8 Products and Services
9 Organizational Structure of Organization
10 Directors of Ed and ImmiGo
11 Company Network
12 Competitors
13 Work Culture at Ed and ImmiGo
14 Strength and Weakness of the company
15 Work Visa and Work Permit

16 Canada Work Permit

17 USA work Permit
18 Permanent Resident VISA

19 Introduction and Summary about the Topic

20 What are the Pull and Push factors of migration?

21 Factors affecting Immigration

22 What I have Done in Ed and ImmiGo company?

23 What is Management Trainee?

24 What are sales and marketing?
25 My Job Responsibilities are
26 Industries Feedback
27 Immigration Consulting Services
28 Immigration Without Pain?

29 Conclusion
30 Reference Links
Acknowledgement:
I am thankful to get this opportunity to do the Internship in field of Sales and
Marketing from Ed and ImmiGo Overseas Consultants Pvt.Ltd. It was a great
chance for learning and professional development for me therefore I am grateful
for having a chance to complete this project under a very good and verified
company during my summer vacations. I express the deepest thanks to my
teachers and friends who suggested me this great company that is Ed and ImmiGo
Overseas Consultants Pvt.Ltd which is India one of the leading Consultants
Services focusing on Students who having dreams to go foreign countries for
higher education and it is great platform for the parents to which they needed for
their children to be settled in their life. To complete my Summer Internship
Project, I choose this moment to acknowledge my respected mentor Mr. Abhay
Grover sir contribution. I perceive as this opportunity as a big milestone in my
career development I will strive to use gained skills and knowledge in the best
possible way and I will continue work on the improvement in order to attain
desired career objectives. Hope to continue cooperation with all of you in the
future. Through this internship I gain a very precise experience and knowledge
about the cooperate world which will defiantly help me in my future.

Internship Certificate:
Industry Feedback Certificate 1
Industry Feedback Certificate 2
Company Introduction:
Ed and ImmiGo Overseas Consultants Pvt.Ltd is the fastest growing immigration
consultants having expertise of providing quality solutions in immigration
services to individuals, families and corporate clients and Students those who are
seeking to settle, work study, visit or move temporarily or permanently In
Canada, USA, Malaysia, England and Australia. Ed and ImmiGo Overseas
Consultants Pvt.Ltd has been a prominent Immigration Consultants in
Hyderabad provide best visa agents in Delhi as well as best consulting services
for Canada, USA, Malaysia, England and Australia. Ed and ImmiGo Overseas
Consultants Pvt.Ltd Consultancy Service is a top visa agent in Delhi India since
2020, which performs regularly for the improvement of your travel experience.
They provide best visa agents in Delhi as well as Hyderabad with all the services
needed to travel including passport, visa, Indian and International Tour packages
etc. They believe in making strong relationship with our clients. Ed and ImmiGo
Overseas Consultants Pvt.Ltd is known as best visa services Provider and visa
expert not just in Hyderabad but all over India. They’re focused on visa services
to other countries including Canada, Australia, Europe and US. Their diverse
range of services include: passport and visa processing, foreign exchange, hotel
booking, immigration services. At Ed and ImmiGo Overseas Consultants Pvt.Ltd
Consultancy Services they assist their clients since the first interaction till the
customer satisfaction. Travelling with Ed and ImmiGo Overseas Consultants
Pvt.Ltd Consultancy Services is not just a journey; they make sure to make your
journey a memorable experience. An immigrant always needed immigration
consultation when he/she wants to live in a foreign country permanently. But the
main problem is that a majority of immigrants didn't go for them migration
consultation due to the high costing of immigration consultants.

Ed and ImmiGo Overseas Consultants Pvt.Ltd consultant Services provides the

expert immigration consultants at affordable prices. They provide the proper
guidance and advice to them in the whole immigration process. Ed and ImmiGo
Overseas Consultants Pvt.Ltd also provides various immigration plans to their
customers so that anyone can choose the plan as per their needs and requirements.
In the process of immigration, there is a lot of paperwork to be done due to which
many immigrants get confused while paper work. The processing of immigration
status by filing the application form with all details and it is necessary to provide
all the required documents like identity proof, passport, residence proof to qualify
for the visa. Ed and ImmiGo Overseas Consultants Pvt.Ltd consultant gives the
simple and detailed terms &conditions due to which it is easy to do paperwork
with Ed and Immigo. Ed and Immigo give the proper guidelines regarding all the
rules and regulations for applying visa. Another major reason for anyone to opt
for their services can be that their success rate for immigration services is over
95%.
It is classified as Private Unlisted Indian Non-Government Company. Its
authorized share capital is ₹1,00,000.00 (₹1.00 Lakhs) and its paid-up capital is
₹1,00,000.00 (₹1.00 Lakhs). As per MCA the main line of business is Other
Business Activities.

ED AND IMMIGO OVERSEAS CONSULTANTS PRIVATE LIMITED's

unique Corporate Company.

Its Identification Number (CIN) is U74999TG2020PTC145256 and its

registration number is 145256. It is registered at RoC-Hyderabad.

COMPANY DETAILS:

Type: Partnership
Founded: 2020
Headquarter: Hyderabad, Telangana.
Industry: Services Provider
Products: Visa and Job opportunities
Promoters: Mr. Arun Teja. B
Parent: Ed and ImmiGo Overseas Consultants Pvt.Ltd
Punch Line: ‘Make your dreams come true, fly high’
Location Of the Company:

Address:
8-2-120/77/3, Road Number 2, LV Prasad Marg, Banjara Hills Hyderabad TG
500033 IN.

Location and Overview:

Ed & ImmiGo Overseas Consultants and IELTS GRE Training Centre in Road
Number 2, LV Prasad Marg, Banjara Hills Hyderabad TG 500033 IN. is a top
player in the category Overseas Education Consultants in the Hyderabad. This
well-known establishment acts as a one-stop destination servicing customers both
local and from other parts of Hyderabad. Over the course of its journey, this
business has established a firm foothold in its industry. The belief that customer
satisfaction is as important as their products and services, have helped this
establishment garner a vast base of customers, which continues to grow by the
day. This business employs individuals that are dedicated towards their respective
roles and put in a lot of effort to achieve the common vision and larger goals of
the company. In the near future, this business aims to expand its line of products
and services and cater to a larger client base. In Hyderabad, this establishment
occupies a prominent location in Opposite LV Prasad Hospital. It is an effortless
task in commuting to this establishment as there are various modes of transport
readily available. It is at Opposite Radio Station, Beside Passport Office, which
makes it easy for first-time visitors in locating this establishment. It is known to
provide top service in the following categories: Tutorials, Education Consultants,
Overseas Education Consultants, IELTS Tutorials, GRE Tutorials, Overseas
Education Consultants For USA, Tutorials for Pte, Overseas Education
Consultants for Canada.

Contact Information:

Email: [email protected]
Phone Number: 9160466446
Website: www.edandimmigo.com

Company Vision and Mission:

Mission:
Our company is committed to providing truthful, honest, competent and result-
oriented service through advising and representing our clients in Canada and
overseas in a wide range of immigration matters, which focuses on providing
support, building dependable relationships and promoting success.

MISSION STATEMENT:
Our mission is to provide fundamental and advanced immigration services to our
clientele all over the world.

VISION:
We are determined and motivated to closely work with our clients to build
confidence and bring best solutions to their immigration objectives with loyalty
to high professional standards and confidentiality. We aim to expand the scope
of our services by offering an integrated approach to consulting and creating new
opportunities for traveller’s, businesses and newcomers to all over the world.

Products and Services Offered by Ed and ImmiGo:

Ed & ImmiGo Overseas Consultants and IELTS GRE Training Centre in
Opposite Radio Station has a wide range of products and / or services to cater to
the varied requirements of their customers. The staff at this establishment are
courteous and prompt at providing any assistance. They readily answer any
queries or questions that you may have. This establishment is functional from
09:00 - 21:00.
Organizational Structure of Organization:
The department of immigration and passport services has a director who oversees
the management and administration of the department. The duties and
responsibilities are distributed amongst the team members and by sections such
as:

❖ The visa sections for visa application and visa issues,

❖ Compliance section for compliance issues and breaches,

❖ Border control section as the gate keepers

❖ Regulatory section for policy and guidance

❖ Admin and corporate section for administration and management of the

flows of resources

❖ Passport office Ed and ImmioGo is a registered immigration governed by

a Board of Directors and made possible by the dedicated efforts of many
volunteers who offer clerical, professional and creative support. The day-
to-day operations are supervised by the CEO and Managing Director.

These Board positions are also there in organizational structure:

•Secretary
•Treasurer
•Member-at-Large: Youth Outreach
•Member-at-Large: Community Outreach
•Member-at-Large: Employment &Development
•Member-at-Large: Immigration and Legal Issues
Directors of Ed and ImmiGo:

1.Arun Teja Bukkaparapu: Chief Executive Officer (CEO)

2.Surendra Suvvari: Managing Director (MD)

The company has 2 directors and no reported key management personnel.

The longest serving director currently on board is Arun Teja Bukkaparapu who
was appointed on 26 October, 2020. Arun Teja Bukkaparapu has been on the
board for 1.9095890410958904 years and 0.0 months. The most recently
appointed director is Surendra Suvvari, who was appointed on 15 September,
2021.

Arun Teja Bukkaparapu has the largest number of other directorships with a seat
at a total of 3 companies. In total, the company is connected to 2 other companies
through its directors.
Company Network: Ed and ImmiGo Overseas consultant Private
Limited

What Is Network Marketing?

Network marketing is a business model that depends on person-to-person sales
by independent representatives, often working from home. A network marketing
business may require you to build a network of business partners or salespeople
to assist with lead generation and closing sales.
There are many reputable network marketing operations, but some have been
denounced as pyramid schemes. The latter may focus less on sales to consumers
than on recruitment of salespeople who may be required to pay upfront for
expensive starter kits.
Network of Company:
Ed and ImmiGo Overseas Consultant Private Limited has very large network
which has their own Strength.

Ed and ImmiGo Overseas Consulting Services helps you address the

opportunities and challenges of your networking infrastructure by providing full
lifecycle services from strategy and assessment to design and deployment, and to
ongoing monitoring and management. We’ll help you make the most of
technology like software-defined networking (SDN) and network functions
virtualization (NFV), and create a roadmap for your infrastructure that’ll
streamline the process of strategically prioritizing and interlinking your
networking, operational, and business needs.
Unify your network infrastructure and lay the foundation for new Opportunity
like giving offers to customers and Investing amount in other company etc. Ed
and ImmiGo Overseas consulting methodology is technology led; practitioner
assisted. Ed and ImmiGo Overseas brings together new ideas.

Competitors Of the Ed and ImmiGo:

• Realesty - NRI Channel Partner. Technology, Information and Internet.

• Corp2Corp Inc, IT Services and IT Consulting.
• Corp2Corp Jobs. IT Services and IT Consulting.
• Bricks Group. Real Estate.
• Myntra. Technology, Information and Internet.
• SARAKSHI CONSULTANCY. Education Administration Programs.
• Skoolville.
• Solix.

Objective Of Organization:

Ed & ImmiGo Overseas Consultants Immigration understands the confusion,

frustration and time associated with the admission and visa application process
therefore provides a fast, friendly, expert immigration advice and assistance for
people seeking a visa to study, job or live permanently in Australia, USA, Canada.

▪ They are committed to work for the best interest of their clients and they
adhere to the MARA Professional Code of Conduct at all times.

▪ They take their time to understand clients’ strengths, weaknesses, needs

and expectations and enrol them into the appropriate courses and jobs
ensuring it are aligned with their career goals.

▪ As the current migration system is purely demand driven and the migration
regulations are constantly changing therefore, a carefully constructed detail
pans and professional advice are imperative to maximize the chance of visa
success.

Core Values:
Indian ness: Confidence in themselves
Leadership: To be a leader, both in thought and business.
Respect and Humility: To respect every individual and be humble in their
conduct.
Openness: To be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: To build long-term relationships.
Simplicity and Positivity: Simplicity and positivity in their thought, business and
action.
Adaptability: To be flexible and adaptable, to meet challenges.
Flow: To respect and understand the universal law of nature.

WORK CULTURE AT ED AND IMMIGO CONSULTANT

IMMIGRATION:

At Ed and ImmiGo Immigration, Empowerment is what you acquire and Freedom

at work is what you get. They believe their most valuable assets are their
employees which they utter their People. Young in spirit, adventurous in action,
with an average age of 20 years, their skilled and qualified professionals work in
an environment where change is the only constant. Powered by the desire to create
path-breaking practices and held together by values, work in this people intensive
industry is driven by softer issues. In our world, making a difference to
Consumers’ lives is a Passion and performance is the key that makes it possible.
Out of the box thinking has become a way of life at Ed and ImmiGo Immigration
and living with the change, a habit. Leadership is a value that is followed by one
and all at Ed and ImmioGo. Leadership is the quality that motivates us to never
stop learning, stretching to reach the next challenge, knowing that we will be
rewarded along the way. In the quest of creating an international level of
Immigration consultancy, Ed and ImmiGo has taken initiatives to provide the
interested consumers many kinds of VISAs that have come to serve as a
benchmark. In the industry. Believing in leadership has given us the optimism to
change and be successful at it. They do not predict the future, but create it.
At Ed and ImmiGo Immigration, you will get an opportunity to handle multiple
responsibilities, and there in, the grooming to play a larger role in the future.
Work is a unique mix of preserving our core Indian values and yet providing
customers with a service, on par with international standards. At Ed and ImmiGo
Immigration, you will work with some of the brightest people from different
spheres of industry. We believe it’s a place where you can live your dreams and
pursue a career that reflects your skills and passions.

STRENGTHS OF AN ORGANISATION:
Better understanding of customers helping the company to serve them better. Vast
range of services under one roof helping in attracting customer and their family
and friends to get a good opportunity to go abroad, to find job vacancies and get
settles their and enjoy the experience. Benefit of providing various kinds of VISA
in this immigration world. Diversified business operating all over the world, in
many countries. Ability to get services for customers from embassy at very
affordable investment cost and convenient direct approach for VISA in the
embassy due to the scale of the business.

➢ High safety standards.

➢ Excellent reputation and value of the firm.

➢ Huge investment capacity.

➢ Biggest value VISA provider immigration firm at international level.

➢ Maximum percent of customer footfalls converted in sales.

➢ Everyday providing different job opportunities in various countries along

with VISA facility from embassy, which attract customers.
 ➢ Various types of VISA facility are available under one roof.

➢ Provides different services for people of different age groups.

➢ It offers many experiences to their customers such as tourist experience,

job seeker, permanent resident, study purpose etc.

➢ Available facilities such as getting the VISA through online medium

directly from embassy.

WEAKNESS OF ORGANISATION:
A company weakness is any resource or process that your business lacks, but
needs to succeed. Weaknesses limit your company's ability to reach its full
potential. Weakness analysis is a framework used to evaluate a company's
competitive position and to develop strategic planning. Weakness analysis
assesses internal and external factors, as well as current and future potential.

▪ Unable to meet company’s opening target on time.

▪ Falling revenue.

▪ Overcrowded during vast job opportunities in common countries.

▪ Customers don’t get job vacancies sometimes in abroad countries.

▪ Rejection of VISA files of customers from embassy.

 ▪ Leads go waste due to least acceptable educational qualifications.

▪ High investment from customers for Permanent Resident VISA

To overcome the weaknesses, the organization should take following initiatives:

1.Compare yourself with competitors:
Take an objective look at your products, vendors, customer base, employees,
internal processes, and location, and compare these factors with your
competitors'.
2.Seek an objective opinion:
Be honest about assessing your business’s weaknesses, and consider enlisting
outsiders to help you think objectively about how you can improve. Trusted
business colleagues, employees, and customers canal provide valuable insights
you might otherwise overlook.
3.Create a plan to overcome weaknesses:
Most importantly, determine how to minimize or overcome weaknesses.
Implement your plan, and then track data to monitor your improvements.

Opportunities For the Organization:

External opportunities provide an organization with a means to improve its

performance and competitive advantage in a market environment. Some
opportunities can be foreseen, such as being able to expand a franchise into a new
city, while some may fall into your lap, such as another country opening up its
market to foreign business.

Objectives for doing opportunity analysis:

• What good opportunities can you spot?

 • Useful what interesting trends are you aware of?

Opportunities can come from such things as:

➢ Changes in technology and markets on both a broad and narrow scale.

➢ Changes in government policy related to your field.

➢ Changes in social patterns, population profiles, lifestyle changes, and so

on.

Local events.
Some of the opportunities are mentioned below:

➢ Population of the country is growing where the scope of Immigration is

kept on increasing for the immigration companies.

➢ Can enter into the service providing sector of various kinds of VISA to the
customers due to its in depth understanding of customer’s preference and
changing interest.

➢ Growing Interest of the customers to find a good job and get settled in
abroad countries.

➢ Growing craze among students for going to abroad study.

➢ Expand their business at global level

 ➢ Provide quality service to the customers.

➢ Provide new technology services to the customers in abroad.

THREATS TO AN ORGANISATION:

Threats refer to factors that have the potential to harm an organization. For
example, a drought is a threat to a wheat-producing company, as it may destroy
or reduce the crop yield. Other common threats include things like rising costs
for materials, increasing competition, tight labour supply and so on. When listing
threats, consider the impact of shrinking markets, altered consumer tastes and
purchase tendencies, raw material shortages, economic downturns, new
regulations, changes that affect access to your business, and competitive threats,
including new competing businesses and competitive mergers and alliances. Lot
of competitors up to tap the market potential.

➢ Shrinkage.

➢ High business risk involved.

➢ Advancement of technology day by day.

➢ No potential for promotion in many Indian small areas.

➢ Low interest due to more investment.

Types Of Visas:
WORK VISA / WORK PERMIT:
A work permit is the permission to take a job within a foreign country. It may
also be a permit given to minors allowing them to work legally under child labour
laws. Within an industry, a work permit may be required to execute certain
functions within a factory outside normal operational tasks (such as maintenance
tasks) — in some places they might becalled Permit to Work (PTW).

CANADA WORK PERMIT:

Canada work permits are issued under the Temporary Foreign Worker Program
(TFWP) by Canada immigration and Citizenship. The TFWP has four streams:
high-skilled workers, low-skilled workers, the Seasonal Agricultural Worker
Program, and the Live-In Caregiver Program A Canadian work permit is the
permission to take a job within Canada if you are from a foreign country. You
usually need a work permit to work in Canada. In some cases, you can work
without a permit. In order to work in Canada on a temporary basis, foreign skilled
workers must have a temporary offer of employment from a Canadian employer
and be granted a Temporary.
Foreign Worker Permit by Sales and Marketing and Skills Development Canada.
If you or a family member is applying for a PR card, you can also apply via an
‘Open Work’ permit, there are four basic steps to getting a temporary Canadian
Work Visa:
1.Employer applies for labour or market opinion.
2.Employer extends temporary job offer to foreign workers.
3.Foreign skilled worker applies for work.

UNITED STATES WORK PERMIT

In general, the United States does not require work permits for adult citizens.
However, certain aliens are required to have an Employment Authorization
Document from the United States Citizenship and Immigration Services (USCIS)
of the Department of Homeland Security (DHS). The federal government of the
United States does not require work permits or proof-of-age certificates for a
minor to be employed. However, the possession of an age certificate constitutes
a good faith effort to comply with minimum age requirements of the Fair Labour
Standards Act of 1938. The United States Department of Labour will issue a
"certificate of age" if the minor employee's state does not issue them, or if the
minor is requested by his or her employer to provide one many states also require
them for workers of certain ages. In some states. Minors who are working are
usually restricted in the number of hours each day or week they are permitted to
work as well as the types of jobs they may hold.

Permanent Resident VISA

Canada PR Visa from India:
Canada Permanent Resident (PR) visa is one of the best ways to migrate to the
country which is one of the most sought-after countries for young Indians to
migrate. Because of Canada’s flexible immigration policies, democratic values,
cultural diversity, career opportunities, and even Indian communities, this nation
is a hot favourite. Thus, thousands of Indians apply and successfully get Canada
PR Visa from India. One can either take up the Canada PR process by themselves
or approach any of the certified immigration experts to guide them. But before
you apply for Canada Permanent Residency Visa, let's understand about Canada
PR eligibility and requirements in detail.

What is the Canada Permanent Resident (PR) Visa?

When one is talking about the Canada PR (Permanent Resident) Visa, it does not
apply to a Canadian citizen such as the students or foreign workers who are living
in Canada temporarily. People of other nationality who have migrated to Canada
need to apply for Canada PR visa to enjoy the benefits of migrating to the country.
However, there are eligibility and requirements for Canada PR which need to be
met by the candidate.

Canada PR Eligibility:
The selection of the applicants is as per the points system of immigration. To
judge whether you are a valid candidate or not, you have to pass in several factors.
To calculate your, IRCC considers your age, qualification of your education, the
experience of your work, proficiency in your language, and adaptability and many
more. The system had been introduced to pick up the best immigration
applications from all of them and allow entry of the most qualified and deserve
able individual.

➢ Here are the point’s allotments in CRS calculator.

➢ Language skills – a maximum of 28 points

➢ Education – maximum of 25 points.

➢ Experience – maximum of 15 points.

➢ Arranged Employment – maximum of 10 points

➢ Adaptability – maximum of 10 points. Canadian PR visa holder gets

several benefits, similar to a Canadian citizen. Here are a few key Canada
PR benefits:
 ➢ As a Canada PR holder, you and your eligible family members are allowed
to live, work or study anywhere in Canada.

➢ You can sponsor your eligible family member in India to come to Canada
on PR visa

➢ You can apply for citizenship, if you have spent at least 1,095 days out of
the 5 years in Canada as a PR.

➢ You are eligible to receive social benefits, i.e., healthcare coverage, etc.

Introduction and Summary about the Topic:

Immigration has long supported the growth and dynamism of the U.S. economy.
Immigrants and refugees are entrepreneurs, job creators, taxpayers, and
consumers. They add trillions of dollars to the U.S. gross domestic product, or
GDP, and their economic importance will only increase in the coming decades as
America’s largest generation—the baby boomers—retirees’ masse, spurring
labour or demand and placing an unprecedented burden on the social SafetyNet.
Still, additional benefits to the U.S. economy and society more broadly could be
obtained through legislative reforms designed to modernize the U.S. immigration
system and provide unauthorized immigrants in the country today with a path to
citizenship. Nevertheless, despite the positive impacts of immigrants on the
United States’ economy and society, the tenor of the new administration threatens
to move the United States to a more restriction’s policy environment. Increased
immigration enforcement—as well as potential restrictions on legal immigration
and refugee resettlement—will impose fiscal costs on taxpayers and threaten
immigrants, their families, and their communities across the country. Stepping up
detentions and deportations will not only cost taxpayers billions of dollars but
will also break apart families and place vulnerable individuals—such as survivors
of domestic violence and sexual assault in the United States, as well as women
and children fleeing violence in their homelands—in peril. Below are the latest
and most essential facts about immigrants and immigration reform in the nation
today.
The facts are broken down into the following sections:

➢ Today’s immigrant population

➢ Demographics and political power of new Americans

➢ Immigrants and the economy

➢ The state of the border and interior enforcement

➢ State and local immigration laws

➢ Refugees

➢ Public opinion on immigration

➢ Recent developments: new executive orders on immigration

What are the Pull and Push factors of migration?

People migrate for a number of reasons. These reasons may fall under these four
areas: Environmental, Economic, Cultural and Socio-political. Within that, the
reasons may also be ‘push’ or ‘pull’ factors.

Push Factors:
Push factors are those that force the individual to move voluntarily, and in many
cases, they are forced because the individual risk something if they stay. Push
factors may include conflict, drought, famine, or extreme religious activity. Poor
economic activity and lack of job opportunities are also strong push factors for
migration. Other strong push factors include race and discriminating cultures,
political intolerance and persecution of people who question the status.

Pull Factors:
Pull factors are those factors in the destination country that attract the individual
or group to leave their home. Those factors are known as place utility.

Which is the desirability of a place that attracts people. Better economic

opportunities, more jobs, and the promise of a better life often pull people into
new locations. Sometimes individuals have ideas and perceptions about places
that are not necessarily correct, but are strong pull factors for that individual. As
people grow older and retire, many look for places with warm weather, peaceful
and comfortable locations to spend their retirement after a lifetime of hard work
and savings. Such ideal places are pull factors too. Very often, people consider
and prefer opportunities closer to their location than similar opportunities farther
away. In the same vein, people often like to move to places with better cultural,
political, climatic and general terrain in closer locations than locations farther
away. It is rare to find people move over very long distances to settle in places
that they have little knowledge of.

Push factors:

➢ Poverty

➢ Riots

➢ Pursue their goals

➢ Lack of jobs/ bad economy

➢ Not being able to practice religion

 ➢ Overpopulation

➢ War

➢ Lack of farm land

➢ No Law and Order

➢ Foreign Competition

Pull factors:

➢ New opportunities to become successful

➢ More jobs

➢ Higher wages of which they can send home to their families

➢ Improved standard of living

➢ Political and/or religious freedom

➢ land for farmers to own land

➢ Gold
 ➢ Canadian Pacific Railway

➢ Freedom

Important Factors affecting IMMIGRATION:

Some of the factors contributing to immigration and population movements.
Numerous domestic forces, known as push factors, can encourage individuals to
leave their home country. Simultaneously, conditions in foreign countries, known
as pull factors, can also influence their migratory destination. These determinants
can be broadly divided into social, political, economic and ecological factors

Socio-political Factors:
Social push factors can include ethnic, religious, racial, and cultural persecution.
Warfare, or the threat of conflict, is also a major push factor. The politicization
of religious and ethnic identities has the potential to cause significant levels of
conflict within states. Empirical evidence suggests that states undergoing a
political transition from authoritarian rule to democracy are at greater risk of
instability and internal conflict. Often these states lack the ability to properly
respond to social instability. The future level of migration from these
countries are wholly dependent upon the longevity and severity of any conflict
that could arise from social grievances. Individuals migrating due to social or
political conditions are more likely to do so as humanitarian migrants. This will
have an impact upon where they settle as some countries have more liberal
approaches to humanitarian migrants than others. In the first instance, these
individuals are likely to move to the nearest safe country that accepts asylum
seekers. This does not, however, prevent them from undertaking a second
migration to a country that provides a broader range of legal rights to asylum
seekers and refugees.

Economic Factors:

Economic factors relate to the labour standards of a country, its unemployment

situation and the overall health of its economy. If economic conditions are not
favourable and appear to beat risk of declining further, a greater number of
individuals will probably emigrate to one with a better economy. Often this will
result in people moving from rural to urban areas while remaining within the
confines of their state borders. As the low- and middle-income countries of today
continue to develop and the high-income countries experience slower economic
growth, migration from the former could decline. These migrants are most likely
to come from middle-income countries where the population is becoming
increasingly well educated. Salaries and wages, however, are likely to remain
relatively low compared to those of individuals with a similar educational
background in other, higher-income countries. This disparity has the potential to
lead to some highly-skilled individuals from developing countries migrating to
more developed countries. This form of migration is known as south-north
migration and has historically been the main form of economic migration.

Ecological Factors:
Climate Disruption Exacerbates Other Forces
Of the ecological factors that push individuals to migrate, climate change is,
arguably, the most serious. Over the next decade, climate change has the potential
to intensify the impacts of the social, political and economic push factors
described earlier in this paper. Even if individuals affected by climate change
move only short distances this has the potential to alter social, political and
economic dynamics.
The possibility of social issues arising increases when tribal, ethnic and religious
groups that were historically separate are forced to intermingle due to traditional
lands no longer being able to support human settlement. Individuals engaged in
agriculture, for example, could be forced to find alternative forms of employment
as their land is no longer capable of producing or sustaining viable quantities of
goods. Food and water prices are likely to increase in parts of the region due to
greater scarcity of these resources. These burdens place additional strain upon the
capacity of the state to ensure welfare for all and, in some cases, maintain its
stability.

What I have Done in Ed and ImmiGo company?

I have done as management trainee in sales and marketing in Ed and ImmiGo

company.

What is management trainee?

A management trainee works under the supervision of managers and executives
in organizations. Their goal is to acquire all essential knowledge to become future
managers, often in particular fields, such as marketing, sales, or operations.

What does a management trainee do?

Management trainees may often rotate to different company departments (e.g.,
Finance, Sales, Marketing, etc.) to learn all company functions, policies, and staff
duties. They contribute to strategic planning and help evaluate employee and
department performance (e.g., analysing, writing reports).

Management trainee duties include:

1.Understanding how a company operates
2.Supporting managers with various tasks (e.g., policy making, goal
setting)
3.Learning to evaluate performance
What is a sale?

A sale takes place when a buyer purchases tangible or intangible commodities

from a seller.

It involves the passing of ownership from the seller to the buyer and relies
mainly on the trust that the latter has in the former. Sales is a competitive
activity and may involve middlemen like salespeople, retailers, wholesalers, etc.
It can either be a contract between a buyer and seller or a process in which a
salesperson sells different products.

How to Increase Sales?

Besides marketing, boosting sales is a crucial function for any organisation.

However, the degree of difficulty in increasing sales may vary across different
industries and companies. Here are some of the ways in which companies can
boost their sales.

Setting Goals: During the incubation of a product, setting a specific goal will help
in maximising investments. It is imperative to set business goals that are
achievable.

Analyse Previous Sales: Analysing past sales records helps gauge the company’s
performance. It also helps in evaluating gaps and mistakes made in the past that
can be corrected in the future.

Evaluating Target Audience: Understanding the target audience is one of the most
important steps of the selling process. Evaluating the likes and dislikes of the
customers and implementing them in the products boosts sales. It also increases
customer satisfaction, which leads to customer loyalty.

Implementing Marketing Strategies: A proper marketing strategy boosts the

visibility of the business. Marketing is a business function that educates the
buyers about products. Therefore, a good marketing strategy can increase sales.

What is Marketing?

While the Oxford dictionary defines marketing as “The action or business of

promoting and selling products or services, including market research and
advertising”, Philip Kotler, known as ‘The Father of Modern Marketing’, defines
marketing as an ‘administrative and social process through which individuals
obtain what they need or desire’.

Business functions like selling, advertising, and logistics are a part of marketing.
The marketing department of a company ensures that the right information
regarding the products or services are available to the customer while ensuring
the delivery and good quality of the products or services.

Steps to Creating a Successful Marketing Strategy:

Market Research
Recognizing Target Customers
Identifying Unique Selling Proposition
Developing a Brand
Choosing Right Marketing Channels
Exceptional After-Sales Services
Monitoring and Reviewing

My Job Responsibilities are:

Developing accounts (new and existing) by mapping specific business and buying
tendencies.
Include group profile for each meeting; maintain organized and professional plan
for
correspondence and follow up.
• Promoting awareness to corporate, incentive and association markets via travel
to respective
regions in the country providing presentations and personal sales calls. Create and
execute
direct sales plan specific to market assignment.

• Promoting local awareness through maintaining relationships with CVB s and

tourism
authorities. Conduct tours of property to meeting planners and other potential
customer’s while informing of all hotel/resort services available; entertain
customers on property, during site inspections, pre-planning trips, and program
operation when appropriate.
• Coordinating all sales related activity through the direction of director of sales;
negotiating
contract specifics to achieve maximum profitability while satisfying customer
needs.

• Assisting with all guest inquiries within the sales and marketing department,
including
assisting with high telephone volume and walk-in site inspections. Participate in
hotel specific, local, and Four Seasons sponsored sales blitz, and telephone blitz
activity

•Learn the products and services offered, including the sales terms (e.g., special
features, return and warranty policies)
•Set targets for the sales department
•Collaborate with the marketing department to prepare common strategies
•Monitor sales numbers and marketing metrics
•Calculate business trends, like monthly sales rates
•Analyse market trends
•Monitor competition and follow current developments
•Ensure sales team is up-to-date with business targets
•Motivate sales team to achieve great results
•Find prospective customers and new target segments

My job was:

My company allotted to me to get a new customer. So, I started search in the

official website of the company how many were registered in that website and I
have taken their phone number started calling one by one. First three call they
didn’t even pick up my call after that I call another number, they pick up the call
I start saying about my company and what I am doing in the company, then I said
what offers are given by company they want to join their children for higher
studies and they want to send him to Canada, so taken chance and saying my
company sent 10 members to Canada with good scholarship’s and they have got
good universities with scholarships and I have said that we have giving coaching
to Ielts, GRE etc... we have most experienced faculties and I have said to him that
who join before the joining date they got 10%off in the fee for coaching .So their
parents are interested in that ,they have join their kid . We started giving
advertisement in newspaper also… In that we got 2 to 8 clients.

Industry Feedback given by Ed and ImmiGo Overseas Consultants

PVT.LTD:

S. No Evaluation Criteria Max.Marks Marks Obtained

1 Punctuality 10 10
2 Adherence to company 10 10
norms
3 Conduct/Behaviour 10 10
4 Initiative 10 10
5 Eagerness to learn 20 20
6 Approach toward the 20 20
project/company
7 Quality of Project work 20 20
My Attendance in the Ed and ImmiGo Overseas Consultants
PVT.LTD:

No. of working days No. of days student was present

53 52

Any specific observations/suggestion for further improvement?

Deepak has good listening and observation skills, he’s a great team leader.
He should focus more on networking and team building.

Immigration Consulting Services:

Immigration Consulting Services report analyses top opportunities in the market

and summarize the features that are and will drive the progress of the industry.
Reports also focus on earlier growing patterns, growth drivers, and present and
upcoming trends, and also estimate the overall development of the Immigration
Consulting Services market during 2022-2028.
Immigration Consulting Services market analyse sales, production, revenue,
consumption, market share, development plans, types, applications, and key
players. Also analyses expansions, agreements, new product launches, and
acquisitions.

Immigration Without Pain?

In today’s Ed and ImmiGo, it is indeed hard to imagine what the process of

immigration would be like if there were no immigration consultants. Without
them the following trends are likely to take place. First, there would be fewer Ed
and ImmiGo business migrants. The services provided by immigration
consultants have made immigration channels more accessible to people who do
not have sufficient language and professional knowledge to prepare themselves
to go through application procedures, or who do not have overseas connections
from which to gain information regarding the choice of destination. Second, there
would be fewer emigration destinations for Ed and ImmiGo. To monopolize the
immigration market, immigration consultants have continued to work with a wide
range of host countries to provide business migration programs. Consequently,
several countries have joined the growing list of receiving countries for Ed and
ImmiGo business immigrants, there by expanding the destinations for Ed and
ImmiGo emigrants. Third, even countries which have already established their
programs can become popular destinations for Ed and ImmiGo through the
promotion efforts of immigration consultants. Business migration programs have
to be promoted in the market; something host governments cannot do without
inviting criticisms for “peddling” immigrant visas. They need middlemen in
sending or host countries to perform this role. These speculations should not be
taken to suggest that consultants are always beneficial to potential migrants, the
host countries or the sending countries. The heavy involvement of consulting
firms in the migration process also has drawbacks. First, the migrants’ dependent
position allows considerable room for consultants to manipulate the immigration
process. Not only are high service fees demanded by the consultants, but even
worse, potential migrants are sometimes abandoned. Consultant misconduct has
often been reported. Some have helped fake the documents needed to qualify the
applicants. Some have taken clients’ money and disappeared. There has been a
large number of potential migrants who made an investment but were not
interviewed for immigration.

A self-help organization, the Emigrant Rights Protection and Promotion

Association has even been formed to protect their rights as “consumers.” Second,
the involvement of immigration consultants tends to alienate potential
immigrants from host countries. Consultants will often promote certain countries
not because they think the potential migrants might socially and economically fit
in the host environment, but because they consider the programs “afford-able” by
potential migrants. In some cases, they have promoted emigration to certain
countries because their programs confer more economic benefits such as
commission fees for selling investment funds. Finally, in many cases, there has
been a gap between the goals of business migration programs and the intentions
of potential immigrants Many business immigrants do not intend to make a long-
term commitment to the economic development of host countries. The abuse of
business migration schemes has often occurred Sometimes, the involvement of
immigration consultants can further deepen such gaps by making business
immigration highly commodified. Through market promotion, potential migrants
may feel that they are buying immigration commodities, that they have paid the
price to get in, and therefore will try to minimize their obligation toward the host
country. Stassen argues that compared to the earlier phase of international
migration, there is a growing tendency to treat immigration as a commodity, a
point I agree with. In this article, we can see that immigration policy has become
more and more based on “economic efficiency.” Conventional channels such as
family reunification are considered inefficient be-cause the system cannot choose
the “quality” of potential immigrants; policymakers in various countries have
thus been very interested in initiating business migration programs to bring in
resourceful immigrants. How to match the right migrants with the right
destinations has become a business niche for private agencies. Consultants have
facilitated recent Taiwanese business migration by increasing awareness of
business migration programs, providing needed assistance and organizing the
actual migration process. The involvement of immigration consultants in
facilitating the migration of the wealthy class represents one of the outstanding
characteristics of the so-called “new Asian migration.” Two countries where a
great number of the middle-class is taking the step to migrate. In other words, it
would be interesting to know whether or not the phenomenon is USA or specific
to Canada to India. In general, research on new USA immigration tends to focus
on their impacts on the host countries, with little attention on the migration
process occurring in the context of sending societies. Hopefully, this research on
immigration consultants has shown the significance of paying attention to both
ends of the migration flow.

Conclusion:
Immigration is the international movement of people into a destination country
of which they are not natives or where they do not possess citizenship in order to
settle or reside there, especially as permanent residents or naturalized citizens, or
to take up employment as migrant worker or temporarily as a foreign worker. As
of 2015, the number of Indian immigrants has reached 244 Crores worldwide,
which reflects a 41% increase since 2000. One third of the world's international
immigrants are living in just 20 countries. The largest number of Indian
immigrants live in the United States, with 19% of the world's total. Germany and
Russia host 11 crores migrants each, taking the second and third place in countries
with the most migrants worldwide. Saudi Arabia hosts 10crores immigrants,
followed by the United Kingdom (9 crores) and the United Arab Emirates (8
crores) non-economic push factors include persecution (religious and otherwise),
frequent abuse, bullying, oppression, ethnic cleansing, genocide, risks to civilians
during war, and social marginalization. Political motives traditionally motivate
refugee flows; for instance, people may emigrate in order to escape adictatorship.
Some migration is for personal reasons, based on a relationship (e.g., to be with
family or a partner), such as infamilyreunification or transnational marriage
(especially in the instance of agender imbalance). Recent research has found
gender, age, and cross-cultural differences in the ownership of the idea to
immigrate.

In a few cases, an individual may wish to immigrate to a new country in a form

of transferred patriotism.
Reference Links:

1. www.edandimmigo.com
2. https://in.linkedin.com/company/edandimmigo
3. https://edandimmigo.com/
4. https://edandimmigo.com/edandimmigo-hyderabad/
5. https://www.zaubacorp.com/company/ED-AND-IMMIGO-OVERSEAS-
CONSULTANTS-PRIVATE-LIMITED/U74999TG2020PTC145256
6. https://www.tofler.in/ed-and-immigo-overseas-consultants-private-
limited/company/U74999TG2020PTC145256
7. https://www.insiderbiz.in/company/ED-AND-IMMIGO-OVERSEAS-
CONSULTANTS-PRIVATE-LIMITED
8. https://www.justdial.com/Vijayawada/Ed-ImmiGo-Overseas-Consultants-
and-IELTS-GRE-Training-Centre-Beside-Passport-Office/0866PX866-
X866-220620172036-C2M3_BZDET
9. https://connect2india.com/ED-AND-IMMIGO-OVERSEAS-
CONSULTANTS-PRIVATE-LIMITED-/6323046
10. https://www.ezzus.com/biz/ed-and-immigo-overseas-consultants-private-
limited/U74999TG2020PTC145256