< ° . CASE STUDY BASED QUESTIONS 1, ‘Trasso Ltd.’ is a famous automobile company in small car segment in India. Recently, the company had to suffer a fall in demand due to a drop in the overall market growth. The various reasons for the downward trend included a rise in the fuel prices and interest rates, floods in Kerala and drought in some parts of Maharashtra which impacted sales during Onam and Ganesh Chaturthi, respectively. The launch of the new car in previous month by its rival, also affected its sales adversely. Moreover, the consumers wish to upgrade to more expensive hatchbacks, compact sedans and compact SUVs from smaller cars. Identify and explain the related dimensions of business environment being discussed above. The organised restaurant sector in India has witnessed a double-digit growth during the year owing to consumer upsurge in eating out and ordering. This is accompanied by the change in the profile of consumers dining out— they are getting younger and are from more diverse backgrounds. After battling the turbulence caused by policy changes with demonetisation and the highway liquor ban, this sector is now experiencing growth. Moreover, a cut in GST from 18% to 5% has further given a boost to the markets in this segment. In the context of the above case: (@) Identify and explain the related dimensions of business environment being discussed above. (b) Explain the terms ‘opportunity’ and above paragraph. In India, the air purifier market is estimated to be about % 200-250 crore with over 60 brands operating in this segment. However, more than half of the purchases are still by institutional buyers such as the foreign embassies, luxury hotels and large corporates. In households sector, its market is limited to some affluent consumers or people with respiratory problems buying it for households. This is because Air purifier is still hyped up in India. There is lack of awareness, the wrong perception that indoor air quality is better than outdoor and the recurring costs involved in changing filters. Ly CApHn We CuaHeHgeD BIvUIVEU UneKe Pv ‘threats’ with the help of examples given in theWW the contest af the above earn (a) Ilentiy and explain the related dimensions of busines envionment beings discugead above, ()) List the: various clomenti of specific forer environment mentioned above and general forces of the business 1. The tansactions on the Unified Payments Interface (UPD have increased tremendously over past few months post demonetisation and promotion of digitalisation by re government in power, Many people now a days are using the mobile based fund transfor mechanism to pay for offline purchases, bill payments, taxi rides and other purpo With digital wallets affected by tighter regulations, including, the Reserve Bank of India's customer authentication rule, more consumers are likely opting, for UPL, whieh facilitates realtime bank-to-bank fund transfers, UPHs consistent growth is driven mainly by the rapid adoption of popular payment apps such as Paytm, Flipkart-owned PhonePay and Google Pay. Identify and explain the related dimensions of business environment being discussed above, 5. Vistara Airlines has recently lnunched its complimentary wireless inflight entertainment tem, The entertainment system will be made available across ils entire network and fleet of 22 planes, The entertainment system has been named Vistara World, Passengers can access the system on their own laptops or mobile phones and can choose from a multimedia library of Bollywood and Hollywood content. Vistara World also offers a map where passengers can track their flight, right from takeoff, One can also access reading, material, including, Vistara’s inflight magazine. Identify and explain the related dimension of busine: above. s environment being, discussed 6. The BJP governments at the Centre and in Rajasthan is making efforts to improve returns from agriculture, as it is committed to doubling farmers’ income by 2022. Rajasthan government had introduced innovative farming by way of producing palm and olive in the state, The government has set up an olive oil refinery also in the state to benefit farmers. The government in Rajasthan had waived farm loans of up to & 50,000 to bring relief to stressed farmer: Identify and explain the related dimension of bus above. 7. Telecom Regulatoy Authority of India (TRAD has recently slapped heavy penalties on major telecom operators in India for not meeting several quality benchmarks. The telecom operators have been fined for various quality-related parameters including accessibility of customer care centres, percentage of calls answered by the operators ina set time frame, metering, and billing, for postpaid customers, for percentage of calls answered by the operators in a given time frame and for point of interconnect congestion and for the time taken by the company to comply with the request for termination of services. Identify and explain the related dimension of business environment being di above, ness environment being discussed cussed 8. The government plans to divest stakes of up to $2 billion in Public Sector Undertaking (PSU) entities such as Oil and Natural Gas Corp (ONGC), Indian Oil Corp (IOC) and Oil India (OIL) to meet its disinvestment target for the year, 2018. The process of disinvestment is a part of one of the major economic reforms initiated by the government in the year 1991,In the context of the above cas (a) What do you understand by the ‘disinvestment’? (b) Identify the relative dimension of bus ness environment being discussed above (©) Through the process of disinvestment the government is promoting, the process of which economic reform in the country? Expla Demonetisation was announced on November 8 in 2016 by the Prime Minister Shri Narendra Modi. The banned banknotes constituted 86.4 per cent of the total money in circulation. When demonctisation was announced, the RBI and the currency. printing Presses were unprepared to replace the volume of the recalled currency notes. The currency printing machinery had to run overtime to meet the targets. The RBI spent close to 7 13,000 crore over the next two years to remonetise Indian money market in post-demonetisation phase. New notes of % 500 and & 2,000 were introduced. The de: ‘igns were markedly different from the recalled ones. This escalated the cost of printing, as it had several new features. In the context of the above case: (a) What do you understand by the term ‘demonetis (b) Why is demonetisation considered to be an expensive process? (c) Briefly outline the features of demonetisation. ion’?JS. Inter-relateaness (ute Umer oe CASE STUDY BASED QUESTIONS Economic, social, technological dimension 2 Social, economic, legal, political dimension 3, Social, economic, technological dimension; specific forces - institutional buyers, affluent customers, foreign embassies, luxury hotels, large corporates, general forces - economic, social, technologial Technological, political, economic, social, legal dimension 4a 5. Technological dimension 6. 7. Technological, political, economic, social dimension Legal dimension 8. (b) Political, economic dimension