MODULE 5 Lesson 3
MODULE 5 Lesson 3
We use business letters almost every day in our transactions. However, have you ever
taken a moment to think about the definition of a business letter? This ubiquitous form
of communication has quite a lot of features that we use every day, but we don’t often
think about their specific conventions.
Sales Letters
Typical sales letters start off with a very strong statement to capture the interest of the
reader. Since the purpose is to get the reader to do something, these letters include
strong calls to action, detail the benefit to the reader of taking the action and include
information to help the reader to act, such as including a telephone number or website
link.
Order Letters
Complaint Letters
The words and tone you choose to use in a letter complaining to a business may be
the deciding factor on whether your complaint is satisfied. Be direct but tactful and
always use a professional tone if you want the company to listen to you.
Adjustment Letters
Inquiry Letters
Inquiry letters ask a question or elicit information from the recipient. When composing
this type of letter, keep it clear and succinct and list exactly what information you need.
Be sure to include your contact information so that it is easy for the reader to respond.
Follow-Up Letters
Follow-up letters are usually sent after some type of initial communication. This could
be a sales department thanking a customer for an order, a businessman reviewing the
outcome of a meeting or a job seeker inquiring about the status of his application. In
many cases, these letters are a combination thank-you note and sales letter.
Letters of Recommendation
Prospective employers often ask job applicants for letters of recommendation before
they hire them. This type of letter is usually from a previous employer or professor,
and it describes the sender’s relationship with and opinion of the job seeker.
Acknowledgment Letters
Acknowledgment letters act as simple receipts. Businesses send them to let others
know that they have received a prior communication, but action may or may not have
taken place.
Cover Letters
Cover letters usually accompany a package, report or other merchandise. They are
used to describe what is enclosed, why it is being sent and what the recipient should
do with it, if there is any action that needs to be taken. These types of letters are
generally very short and succinct.
Letters of Resignation
When an employee plans to leave his job, a letter of resignation is usually sent to his
immediate manager giving him notice and letting him know when the last day of
employment will be. In many cases, the employee also will detail his reason for
leaving the company.