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HDG Module 1 Lecture Note

Graphic design is the art of arranging visual elements like text, images, and colors to convey a message to an audience. It combines visual and verbal communication in a collaborative process to inform or persuade. Graphic design has commercial, creative, and mass communication functions and involves planned, structured arrangements created through a collaborative process. Understanding graphic design history helps build visual vocabulary, acquire good taste, recognize styles, and improve design skills.

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179 views

HDG Module 1 Lecture Note

Graphic design is the art of arranging visual elements like text, images, and colors to convey a message to an audience. It combines visual and verbal communication in a collaborative process to inform or persuade. Graphic design has commercial, creative, and mass communication functions and involves planned, structured arrangements created through a collaborative process. Understanding graphic design history helps build visual vocabulary, acquire good taste, recognize styles, and improve design skills.

Uploaded by

Zhixun Pavico
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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9-9-2022

HISTORY OF GRAPHIC DESIGN - MODULE 1


What is Graphic Design?
Graphic design is the art and profession of selecting and arranging visual
elements (such as typography, images, symbols, and colors) to convey a
message to an audience. It is a collaborative discipline.
It is sometimes called as visual communications, a term that emphasizes
its function of giving form to information (such as designs of books,
advertisements, logo, web sites etc.)
Visual communication is also represented in catching attention and first
impressions of a design and form.
A designer’s task is effectively combining visual and verbal elements as a
whole.
Graphic design is commercial art
➢ It is the intersection between art and commerce.
➢ Called “commercial artists” in the past.
➢ Commercial artists create work with a function to persuade or inform.
Graphic design is visual communication
➢ “Design is thinking made visually” – Saul Bass
➢ Designing requires communicating visually to a specific audience.
➢ Purposes of designing include selling a product, branding a company,
promoting a service, announce and event, or even telling directions.
➢ Style is the combination of distinctive features of an era.
➢ Familiarization and understanding of different styles are required to be a
proficient visual communicator.
Graphic design is marketing communication
➢ Most graphic designers serve marketing needs.
➢ No need for promotion equals no need for graphic designers.
➢ Graphic designers should produce work that meets or better yet exceed
the client’s marketing need(s).
➢ Good marketing equals profit
Graphic design is creative communication
➢ Is a creative endeavor
➢ Good designers give client solutions that are functional yet innovative,
distinctive, imaginative, better, and inspired.
➢ There is no predetermined outcome because there are infinite solutions in
creativity to every design problem.
Graphic design is mass communication
➢ Products are usually mass produced
➢ Print and web are the primary mediums
➢ Electronic media is evidently increasing in production
➢ Books, movies, television, etc.
Graphic design is planned communication
➢ Projects are planned in a systematic form
➢ Prepare detailed plans
➢ Create rational design decisions that can be modified anytime without
stepping out of the client’s boundaries
➢ A good design is functional and effective
➢ Designers are problem solvers
Graphic design is structured arrangement of type and images
➢ Unifying and arranging visual elements create a graphic design
➢ Good design equals order and hierarchy to visual information
Graphic design is collaborative process
➢ We do not work alone
➢ Designers work on teams like copywriters, other designers, creative/art
directors, pressmen, clients etc.
➢ Bigger projects equal bigger team collaboration
➢ Solving problems in a creative manner
➢ Brainstorming, feedback, critiques, and revisions
Graphic design is a skilled craft
➢ Designers make things
➢ Quality requires discipline, study, and practice
➢ Embracing technology and materials available to work with
➢ Just because design is available to everyone, does not mean everyone is
a designer.
Graphic design is a business
➢ Work in service sector
➢ Basis for commissioning is expertise
➢ Designers can either be freelance or work in-house for a salary
➢ Work one-on-one with clients seeking solutions to visual communication
problems

Graphic design is powerful


- It has the power to change the way we see the world.
- Mass market imagery becomes a part of collective consciousness.
- Designers are stewards of culture, who alter what’s “cool” and not.
- It spreads knowledge.
Cave Paintings and relation to the past
Humans have always had an inherent drive for arts as evidence from the
past such as cave paintings.
Subjects are illustrated such as animals, hand imprints, events like hunting all
over the world.

Reasons why we study graphic design history


1) To build your visual vocabulary
2) To learn to see instead of just to look
3) To acquire good taste
4) To acquire an understanding of style
5) To begin to recognize “personal style”
6) To be able to communicate better
7) To become a better designer
8) Why reinvent the wheel?

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