DSFG Policy Brief Writing Guide v2
DSFG Policy Brief Writing Guide v2
Brief
June 2020
Author
Robert Fonberg
The briefing note is an essential tool for convey- > both in narrow terms (e.g. within your depart-
ing information and for contributing to the deci- ment
sion-making process in all government depart- > Who needs to be aware and consulted and
ments and agencies. It is used to explain and how much understanding do they have?
express ideas, target sources of concern, analyze > How is the issue aligned with the govern-
issues, provide advice, make recommendations ment’s priorities?
and seek decisions. For accountability reasons all > Are stakeholder consultations required?
government decisions are based on written docu- > How does this fit within the other priorities
ments. the Minister or Deputy Minister is managing?
In some cases, those decisions will be within the au- > as well as in broad terms (e.g. outside of your
thority of the Minister (or Deputy Minister), while department)
in others they will require cabinet deliberation and > What other departments have an interest in
decision. In some cases, where the decision is within the issue?
the authority of the Minister but is sensitive, there > And, if there is a decision to be taken, whose
may be informal consultations with other Ministers decision is it and what is the process for making
and departments/central agencies. it?
> Will it require a Cabinet discussion/deci-
In the public service, learning how to write a good sion?
briefing note is an excellent way to understand and
be involved in an organization’s decision-making Ensuring you have fully thought through the con-
process. text, the decision-making environment, the key
consultations, and avoiding surprises can often
The purpose of this guide is to help you understand take more time than writing the note itself.
how to think through your approach to a briefing
note and to give you the skills to write briefing Over time, structuring and writing briefing notes
notes in the federal government. The key elements and determining what needs to be in them will be-
in, and process for the preparation of, briefing notes come second nature. As briefing notes are critical to
are largely applicable across all departments. While accountable decision making, you will get a great
each department will have their own specific for- return on the up-front investment in understanding
mats for their notes (which may change over time) the purpose of such notes and how to approach
the differences are more a matter of form than sub- and write them.
stance. For a sample format see Annex A.
Modified from source material provided by the Canada School of Public Service
Objective EXERCISE DETAILS
OVERVIEW
In all instances, the arguments need to reflect the
In this section, we will look at the steps in plan- relevant points of view, be based on evidence,
ning the briefing note: and must not include personal bias.
> Setting the objective; General format to be followed for your brief-
> Analyzing the context; ing notes:
> Defining the main issue; and
> Determining the Minister’s ‘needs.’ You can find a sample template in Annex A.
Choose one that you feel is appropriate and
1.1 SET THE OBJECTIVE modify it if you think there is a need to do so. If
you are uncertain about any specific aspects of
Regardless of the topic being addressed, brief- the template, use your judgement.
ing notes are intended to achieve one (or more)
of the following objectives: to inform, to recom- 1.2 ANALYZING THE CONTEXT
mend, to submit for decision or to request ap-
proval. Overview
> Presenting information, analysis and op- Without knowing the context, it is hard to de-
tions with the aim of getting someone to make fine the issue statement. Without the issue state-
a decision; e.g. a number of options are available ment, it may prove difficult to determine the
as part of a new initiative and the Minister has to document’s content. If we have no filter for elim-
decide on the preferred option. inating unnecessary information, we are inclined
to include too many details in the briefing note.
In any case, the briefing note often has to argue
a point and convince the reader of pursuing a
particular course of action.
Defence and Security Foresight Group 1
Importance of the context > A strategy, if the briefing note provides a
response, an action plan or a con
The following outline illustrates the importance cern about an unnresolved matter; and
of context in writing briefing notes: > A set of options, if the briefing note
deals with a decision or recom
Context: Circumstances leading to the writing of mendation.
the briefing note.
Issue statement: The briefing note’s main point Based on these criteria, an issue statement that
or message. simply indicates that a meeting is scheduled on
Content: Items that will appear in the note to ex- a topic and indicates who might be attending,
plain or corroborate the issue statement. is not very useful. Rather, the issue statement
should provide an overview of the main ideas
Questions to ask associated with the objective, with the expected
outcomes or with the discussion points that are
A well written briefing note highlights the key likely to be addressed during the meeting.
messages in a way that should capture the read-
er’s attention. Before writing the note, ask your- Without a clear statement of the issue, the brief-
self the following questions: ing note might contain too much or not enough
information for the reader. The briefing note
1. What is the purpose? may also prove ineffective if it provides only the
2. Who is the recipient of the note? symptoms of a problem without giving the read-
3. How can his/her/their needs be determined? er a clear explanation of its relevance.
The quality of your briefing note will depend on At this point you should give consideration
the clarity of your answers. If you’re uncertain to the way you will frame the issue for your
about any of the answers, seek clarification from briefing note to the Minister or DM and get
colleagues and collaborators. ready to have a discussion on this with your
team.
1.3 SETTING OUT THE NOTE’S MAIN
ISSUE 1.4 DETERMINING THE RECIPIENT’S
NEEDS
All briefing notes essentially arise from a prior-
ity, a position, or an opinion - in other words, Who is your recipient? Here you need to think
an issue. Defining the issue is the stage at which about both the ‘direct’ recipient (who is on the
superfluous information is filtered out. ‘To’ line of your memo) as well as indirect re-
cipients (who is on the ‘CC’ line), and who else
The issue varies based on the purpose of the has to sign off on the memo (virtually all memos
briefing note: to Ministers are signed by the Deputy Minister
as the DM is formally accountable for the policy
> A set of factors, data or issues if the pur advice of their department; it is also common for
pose of the briefing note is to inform the memos to indicate who prepared the note and
reader. who else signed off in the departmental ‘chain
of command’).
Your Answer
Issue statement
People affected by the issue (consider the “initiators” and the peo-
ple affected)
Table 1: Function of the brieing note: To provide the reader with an understanding of the matter or
convey information.
Issue statement
People affected by the issue (consider the “initiators” and the peo-
ple affected)
Table 2: Function of the briefing note: To have the reader make a decision or follow a recommendation.
Your Answer
Issue statement
People affected by the issue (consider the “initiators” and the people
affected)
How can you satisfactorily meet the recipient’s needs (rather than
serve the interest of the people who asked the questions)?
Once you have finished planning your briefing note, you will be able to go to the research and infor-
mation production stage, which is covered in Section 2.
2.2 INFORMATION ACCURACY Be sure that you know what institutions (uni-
versities), specialists and documents constitute
Your readers are often being informed about credible information sources within your orga-
issues connected with public policy matters nization. If your writing draws on credible stud-
which can be further conveyed in the public ies, you will increase your chances of having the
domain, including through statements in the reader concur with your perspective and make
House of Commons. They need to be able the appropriate decisions.
to count on thorough, accurate information.
Therefore, it is important to verify the accuracy 2.5 IMPORTANT CONTEXTUAL READ-
of your information. ING MATERIAL
2.3 IMPORTANCE OF RESEARCH As noted earlier, all briefing notes are written in
a context. If you want to maximize your chances
Your readers do not have time to do the re- of including only information that is helpful to
search themselves. Therefore, they need to be the recipient, it is strongly recommend that you
able to count on you to provide them with the become familiar with the high-level context in
relevant perspectives on a given issue. Once the three documents outlined below.
you have analyzed all facets of an issue and
provided them to your reader, he/she will be Your Organization’s Departmental Plans
able to adopt the best possible approach/solu- Departmental Plans are part of a set of budget
tion and make more informed decisions for the documents.
benefit of the organization and, ultimately, the
> Analyze the sections of a briefing note to As noted above, every department uses its own
determine what content to insert in each one; template, but every briefing note is generally
> Structure the content to be provided; and structured around the sections and subsections
> Write the draft version of the note. outlined in the table below; what follows is a
guide only and should be tailored the actual sit-
uation at hand.
Structure of a briefing note:
Subject/Title
Section Subsection
Introduction Purpose
Summary
Development (generally includes a number of Background
optional headings for stating the facts) Current situation
Issue and considerations
Consultations
Department’s position/strategic action/com-
promise
Repercussions
Prognosis
Decision point
Other
People affected by the issue (consider the Conclusion/comments
“initiators” and the people affected) Recommendations/advice
Prognosis
Next steps
Others
Conclusion Conclusion/comments
Recommendations/advice
Prognosis
Next steps
Others
When reading a briefing note, the first thing a This is where you present the situation or the re-
reader will ask is: “What is it about?” quest. The development can contain a number
of subsections, as follows:
By specifying the topic of your note in a title, the
recipient will immediately understand what the Background or Situation
document is about. Remember, the note is usu-
ally written with the aim of achieving one of the This section refers to the results of your analysis
following: of the context.
The introduction should state the reasons for The key events are given in reverse chronolog-
writing the note. It should also specify the deci- ical order. You should present the situation in
sion requested or the actions to be taken. such a way that the reader is well informed and,
therefore, better able to make a sound decision.
Your briefing note should explain to the reader:
The reader should find answers to questions
> What it is about; such as the following:
> Why it should be read.
> Why is this situation (or issue) important?
You can include a summary in your introduc- > How did we end up in this situation?
tion, but that is optional. If you do include one, Where are we now?
it should succinctly present the situation and the > Are there any precedents for this type of
content of the note and explain the following: situation? If yes, what decisions were made?
> Why you are writing the note (purpose); Analysis and Considerations
> What the situation is and/or what action
is requested or proposed (recommendation/ad- This subsection presents an analysis, an argu-
vice/decision); ment and the key political priorities, alternatives,
> What the basis is for that recommenda- options, and compromises, as well as the advan-
tion, advice or conclusion (rationale); and tages and disadvantages, taking into account:
> The degree of urgency if any – informa-
tion notes may have no urgency.
If no action is required, you would describe the You should clearly and concisely state the re-
connection between the topic at hand and other quest for a decision or approval, the recommen-
issues, concerns or matters. dations or advice. The decision maker needs to
know exactly what you are asking them to do.
When other actions are planned, include a de- You should provide a list of actions required to
tailed schedule of the next steps. For preliminary implement the decision or approval, along with
briefing notes or those requesting a decision, a schedule for doing so; or commit to a follow
more details can be provided in an attachment up note doing so.
or supplement. This part must be balanced and
thorough enough that you can defend it under Recommendations must be feasible, linked to
all foreseeable circumstances. federal priorities, documented, and explained
in the background and considerations por-
The Conclusion tions of the Development.
Your paragraphs should present the points in a > Topic sentence: presents the content
top-down manner, just like with the briefing note and relevance of the paragraph, in the order of
as a whole. Each proposed paragraph should importance of the points raised.
present a number of points, with no more than > The supporting sentences of the para-
one point per sentence. graph: present the technical details that make
the topic sentence credible, true, convincing or
As a general guide, it is useful to think about two logically necessary (answer “why?” or “how?”).
types of paragraphs in the briefing note: > Concluding sentence (optional): pres-
ents the consequences or conclusion of the idea
> Analytical paragraphs, for setting out an expressed in the paragraph or a list of points that
argument or strategy; and will be addressed in the subsections to follow.
> Narrative paragraphs, for presenting past, Added when it seems necessary and when not
present or future events as well as concrete de- explicitly or implicitly found in the paragraph.
tails to support them.
In an analytical paragraph, the connections be-
When do you write an analytical or narrative type tween the ideas are presented in cause-and-ef-
of paragraph? fect relationships.
OVERVIEW
Plain language
Once the draft of your note is finished, it is im-
portant to completely review it. In doing so it is Wherever possible, avoid jargon and use plain
crucial to keep in mind the principles of plain lan- language (recognizing that the DND/CAF are
guage and language familiar to your audience. unique in their use of ‘jargon’ and you will want
First, however, let’s ask a simple question: Why to make certain assumptions about what is ap-
are some notes returned by the recipient or propriate; with that said, you should understand
someone in the sign off list? that if this issue is to be discussed outside the
department – in Cabinet for example – the audi-
Notes are returned for a variety of reasons, but ence will not likely be familiar with the jargon or
the following usually apply: acronyms). Here is a checklist to help ensure that
the briefing note is written in plain language.
> The background has not been set prop-
erly;
> The rationale for the note is not clearly
spelled out;
> Crucial information is missing from the
summary;
> Too many details are provided;
> The analysis and conclusion do not align;
> The option set is not complete; and/or
> The formatting, grammar and spelling
have errors (this is the worst because you con-
trol this).
Appropriate word choices To write a concise note, you should use only
the number of words required to make yourself
> Avoid repetition clearly understood. Conciseness is an essential
> Use simple words and expressions feature of a briefing note, which should be, as a
> Avoid jargon or overly technical terms rule, a maximum of two pages long.
(DND/CAF are unique)
> Avoid clichés The two most common methods for improving
> Lighten the sentences conciseness are:
With this checklist complete, you are now ready to sign your briefing note and forward it to the ap-
propriate person (e.g. Director, Director General, ADM). While this should be your best work and your
objective is to have written it in a way that it will be approved all the way up to the final recipient, you
should also be ready for subsequent readers in the chain of command to come back with questions,
clarifications, adjustments, or a request for a meeting to discuss it.
Once the note is signed off to the actioning authority you should expect to hear back in due course
about any decision taken and/or any further actions required including next steps.
Classification: Confidential/Secret/Protected
Document number: for departmental tracking purposes
Date
TITLE
Objective: (e.g. To inform you of/obtain your approval for/provide options for…)
SUMMARY
BACKGROUND
ANALYSIS
RECOMMENDATIONS
CONCLUSION/NEXT STEPS
I approve:
Signature
Minister/Deputy Minister
Attachment(s): (If applicable)
Robert Fonberg was a long serving Deputy Minister in the Government of Canada. First
appointed Deputy in the Privy Council Office in 2000, he went on to serve as Deputy at
International Trade and, from 2007-2013, Deputy at the Department of National Defence.
As Deputy Minister of National Defence during the most intense operational period for
the Canadian Armed Forces since the Korean War, Rob was involved in all aspects of the
Department from deployments of the Canadian Armed Forces, to defence policy renewal
to international defence relations. Rob was also integral to stewarding Cabinet-level de-
cision making on all defence matters, was accountable for the entire budget of the DND/
CAF, and all aspects of military procurement. Rob partnered closely with three Chiefs of
the Defence Staff during this time. As a core and senior member of the Government of
Canada’s national security team during this period, Rob developed a unique perspective
on all domestic, regional and global security domain threat issues, including cyber secu-
rity. Since 2013 Rob has been active in the private sector as an advisor to start-ups and
mid to large scale clients on a range of challenging strategic issues across diverse busi-
ness verticals. Rob is currently the Chair of the Board of Digital Public Square.Rob has
also been active in the academic and think-tank community. Rob is currently Executive
Fellow at the University of Calgary’s School of Public Policy and Distinguished Fellow at
the Munk School of Global Affairs at the University of Toronto. He was formerly a Fellow
with the Global Solution Networks, a Mentor with the Trudeau Foundation, Chair of the
Government of Canada’s Workplace Charitable Campaign and a member of the Board of
Export Development Canada. Rob also continues to speak in various fora on issues rang-
ing from public policy development in the 21st century to civ-mil relations, defence and
security matters, leadership and governance in a digital world.
For more information on our network please visit our website uwaterloo.ca/dsf-group or email us at
[email protected]