Style guide

Contents

Logo guidelines 3
Colours 5
Fonts 6
Microsoft fonts 7
Imagery 8
Graphic elements 9
Business Card 10
PowerPoint presentation template 11
Report template 14

2
 Logo guidelines

Logo colour variations

Full colour, mono (black) and reverse (white) versions of the WestWind logo have
been created for use with different mediums and applications. Please use the colour
logo wherever possible, the reverse can be used over dark backgrounds, the mono
can be used for fax or light backgrounds where colour is not permitted.

Full colour logo

Mono logo

Reverse logo

3
 Logo guidelines cont.

Clear Space
To maximise the visual impact of the WestWind logo,
a ‘clearspace’ has been defined. The clearspace is the
minimum area required around the logo which must stay
clear of any other elements. Wherever possible use more
than the minimum clear space shown.

The clearspace is defined by the height of the ‘i’ in ‘Wind’.

Minimum Size
Ideally
To ensure the text and elements of the logo are
always legible the logo should never be reproduced 10mm
at a size smaller than the 10mm height as shown.

Misuse of Logo
No elements of the logo should be changed or altered
in any way.

WestWind

Distortion Colour change Font change Moving elements

Missing elements Limited contrast Complex image Adding elements

background colour background

4
Colours

Colour scheme
Green
Spot Pantone 376 U
CMYK 40 / 0 / 100 / 10
RGB 150 / 188 / 51
HTML #96bb32

Blue
Spot Pantone 2925 U
CMYK 60 / 10 / 0 / 10
RGB 77 / 168 / 212
HTML #4ca7d3

Grey
Spot Pantone Black C 70%
CMYK 0 / 0 / 0 / 70
RGB 109 / 110 / 113
HTML #6d6e70

5
 Fonts

The font family of Calibri forms the basis of the WestWind brand.

Calibri is available in several weights. Light is used for headings and body copy, but
Regular can be substituted if readability is an issue. Bold is used to make text more
prominent, such as contact details or emphasise a word in the header, the rule for the
header is to have the Light font first then the Bold font to highlight words. The Italic
variants can be used for emphasis.

This font is a default font and should be available on all Windows and Mac systems.

CALIBRI LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

CALIBRI ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

CALIBRI REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

CALIBRI BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

CALIBRI BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

6
 Imagery

Images
Imagery is an important part of the WestWind brand as it adds vibrancy, reflects the
Australian landscape and shows the positive impact of WestWind Energy. All images
should convey at least two of the following qualities: sustainability, Australia, nature,
happiness, technical, renewable, communication and helpful. Images should always
be in colour. When the logo will be placed over an image, the image shouldn’t be
busy to keep a clean look and to allow maximum logo readability.

Style
Images of individuals should never be taken from above. The focus should be on the
positive emotion. Images of multiple people should be happy and show interaction.

Size and Positioning

Since imagery is an important part of the WestWind brand it must be a prominent
element in all branding. WestWind material should be visual and engaging to get the
brand’s message across effectively, this means that all images should be as large as
the layout allows, while ensuring adequate white space for text and other elements
for an overall clean, fresh, professional look. Please ensure that the position of the
image creates balance between it and the rest of the content.

7
 Graphic Elements

Coloured blocks
Headings and content can be placed in coloured blocks to highlight it as important,
these are usually placed at the top of the layout next to image/s in blocks of the
same height, but can be used for call out boxes or break out boxes. Please ensure the
colours are either the brand green or blue.

Underline
The underline element is a handdrawn style line inspired by the logo. It gives the
headings an element of nature and an organic feel to balance out the corporate sans
serif fonts and colours. The underline should be the same length as the heading text
and should be placed a vowel-height below the text.

The colour of the line should match the heading colour, for example green or
blue when used for headings on a white background, white should be used on a
coloured block. A blue version of this element can be used to frame pullquotes and
as a content divider.

Spacing

Heading
a
Windmill
The windmill element is taken from the logo itself and can be used as a graphic
branding element to emphasise the brand and show a visual representation of what
WestWind do.

8
 Business Card

The business cards show the fonts, imagery and elements in use.

NAME
Font: Myriad Pro Light (Uppercase)
Front Size: 14pt / 16pt
Kerning: 50
Colour: Green

CONTACT DETAILS
Font: Myriad Pro Semibold & Regular
Size: 8.5pt / 13pt
Kerning: -10
ASHLEY CLIFTON Direct: +61 (0) 3 5421 9963
Colour: Grey
BEng (Electrical) Mobile: +61 (0) 498 605 415
Manager - Project & Space After: 1mm
Technical Development Email: [email protected]

JOB TITLE
#J12954 WWE_Business Card design_FA2.indd 2 QUALIFICATIONS
1/05/2018 10:45 AM

Font: Myriad Pro Regular Font: Myriad Pro Regular

Size: 8pt / 11pt Size: 6pt / 13pt
Kerning: 0 Kerning: 0
Colour: Grey Colour: Grey

Back

Using clean energy and innovation TAGLINE

to bring light to people’s lives. Font: Myriad Pro Light

Size: 13pt / 15pt
Kerning: 0
Colour: White
WestWind Energy Pty Ltd
ABN 94 109 132 201
Office 5, Level 1 Nexus Centre
12-14 Prince St CONTACT DETAILS
Gisborne, VIC 3437, Australia
Font: Myriad Pro Semibold & Regular
+61 (0) 3 5421 9999
Size: 11pt/14pt (heading)
www.w-wind.com.au 7pt / 10pt (abn)
8.5pt / 11pt (details)
Kerning: -10
Colour: Green & Grey
Space After: 0.5mm
#J12954 WWE_Business Card design_FA2.indd 1 1/05/2018 10:45 AM

9
 PowerPoint

The PowerPoint presentation template show the fonts, imagery, elements and icons in use.

Opening slide option 1 - collage

IMAGE COLLAGE
This option is the most visually appealing, it is preferable to use this
option for the opening slide. Images to follow the guidelines as per
the ‘Imagery’ section of this guide. The collage should be broken up
with the blue or green (brand colours only) boxes, as these allow
space for a readable title and the brand logo.

TITLE
Title text is made up of Calibri Light and Calibri Bold, these are

Presentation Title noted in the ‘Microsoft Fonts’ section of this guide. Calibri Bold
should highlight the last word/words for emphasis. The line
PRESENTATION SUBTITLE element must be used under the title. When text is on a coloured
background, it should always be white for best visibility.

Opening slide option 2 - green background SUBTITLE

The subtitle should be Calibri Regular, all uppercase.

Presentation Title GREEN VERSION - CORPORATE OPTION

This option is strong, plain and simple for when you want to get the
PRESENTATION SUBTITLE title across. The branding is portrayed using the Windmill and line
elements with the solid green colour.

Opening slide option 3 - white background

Presentation Title WHITE VERSION - BASIC OPTION

This option is a clean, corporate option. Best used for internal
PRESENTATION SUBTITLE purposes as or when the logo is not required on the first slide.

10
 PowerPoint

Examples of the content presentation slides.

Text & image

TITLE
Title text is made up of Calibri Light and Calibri Bold, these are
noted in the ‘Microsoft Fonts’ section of this guide. Calibri Bold
Slide Title should highlight the last word/words for emphasis. The line
element must be used under the title. The text and line colours
A GENERIC SLIDE SUBTITLE should be blue. Title should be left aligned.
Fero to corerum aut esed que es ius nus eumquun tecuptatem ist quisqu-
os dolupta culpa cone eicabo. Rume voluptaeped quo doluptam, cus mod
earchitius di deliam lab.

ƒ Mnonectiis eum qui consequi to temquuntiam

ƒ Adi apercim porate laut reribererro qui omnis eriant
ƒ Lnieniatque nos volori inimus, que nescia quiatur
ƒ A essenes ra doloremque dolorit atquostis exceaquis simil imod quis
ƒ Que ipid ut derro ipsae ad modiciis ad ut que sedis aspe SUBTITLE
Example 1 Example 2 Example 3 The subtitle should be Calibri Regular, all uppercase. Subtitle colour
should be green.

1st Qtr 2nd Qtr 1st Qtr 2nd Qtr 1st Qtr 2nd Qtr

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BODY CONTENT
The body text should be Calibri Light in the brand grey colour. For
best readability it should be at least 11pt in size. The PowerPoint
template has graphs setup, which you can modify to suit your data.
Please ensure graphs use the brand colours where possible.

IMAGE POSITION
Image can be used on the right or left, to keep the presentation
more engaging.

LOGO POSITION
Logo should be positioned in the most visible position of the
image always at the bottom of the slide, preferably in the bottom
right corner.

TEXT ONLY OPTION

When an image is not used, text can be aligned to the left.
The full colour logo should be used here, in the bottom
right corner.

11
 PowerPoint

Examples of the content presentation slides.

Dark image background & icon use

TITLE
Rules are the same as above options, with the following
Slide Title exceptions: The text and line colours should be white.
Title should be centre aligned.
A FEATURE OR STAT SLIDE SUBTITLE

SUBTITLE
The subtitle should be Calibri Regular, all uppercase. Subtitle colour
should be green.
RESPECT PASSION SUSTAINABILITY
We embody a deep respect for people inside and Passion and determination is the heart of our We hold a high regard for nature and are
outside our company and for the communities in company. We are committed to continuously committed to enhancing the environment, with
which we work and live. moving forward, innovating and improving. business practices that are good for people,
communities and the planet.

CONTENT
OUR VISION
9 Using clean energy and innovation to bring light to people’s lives.
Icons within the squares can be modified to outlined style icons, or
left as the Windmill element. Icons should be separated by a thin
white line approximately 0.5mm thick.

Subheadings should be Calibri Bold, all uppercase.

Body should be Calibri Light, white.

BACKGROUND IMAGE
Background images should be kept dark, black and white images
with a transparent blue overlay would be best to ensure optimal
text readability.

12
 Report

How to use the report template.

Cover

LOGO POSITION
The white logo should be used on the cover,
please position it in the top right corner for
consistency with the internal pages.

TITLE

Report Title Font:
Size:
Calibri Light & Calibri Bold
59pt / 71pt
Kerning: 0
SUBTITLE Colour: White

SUBTITLE
Font: Calibri Light & Calibri Bold
Size: 59pt / 71pt
Kerning: 0
Colour: White

GRAPHIC ELEMENTS
Underline should be used on the main title.
To highlight the brand, the Windmill graphic
element has been used to match the PowerPoint
presentation style.

BACKGROUND COLOUR
Blue has been used as the background colour as
it is the most corporate of the two, but green can
be used instead for a more natural look and feel.

13
 Report

How to use the report template.

Internals

LOGO POSITION

Full colour logo is positioned in the top right

Using clean energy and innovation to bring light to people’s lives.
corner of each page. Followed by the tagline in
DOCUMENT HISTORY and STATUS the brand grey - this is part of the page header
The following table outlines the revisions made to this document

and should not be removed/edited.
Version Date of Issue Description Issued By Reviewed Approved
by by
V0-01














INTERNAL TITLES

Font: Calibri Light & Calibri Bold
Size: 59pt / 71pt
Kerning: 0

Colour: White

BODY TEXT
WestWind Energy Pty Ltd

Font: Calibri Light

ABN 94 109 132 201
Office 5, Level 1 Nexus Centre
12-14 Prince Street
Gisborne VIC 3437 Australia Size: 11pt

Kerning: 0
T +61 3 5421 9999

E [email protected]
Colour: Grey
W www.w-wind.com.au

© 2018 WestWind Energy Pty Ltd. All rights reserved. TABLES
Limitation Statement

Table borders should be the brand blue colour,
with the cells kept white for a clean, professional
look and feel. Please use Body Text style for the
J13516 _WWE_Template_report-plan_revised.docx I text within the cells, Calibri Bold can be used for
table cell headings.

CONTACT DETAILS
Keep these styles consistent as per the Word
template sent by Blick Creative, these should
appear on the first internal page.

14
 Report

How to use the report template.

Internals

Using clean energy and innovation to bring light to people’s lives. Using clean energy and innovation to bring light to people’s lives. Using clean energy and innovation to bring light to people’s lives.

EXECUTIVE SUMMARY TABLE OF CONTENTS
DOCUMENT HISTORY and STATUS ......................................................................................................................................... I
NOMENCLATURE
EXECUTIVE SUMMARY ........................................................................................................................................................... II

TABLE OF CONTENTS ............................................................................................................................................................ III
NOMENCLATURE .................................................................................................................................................................... I
1 INTRODUCTION .............................................................................................................................................................. I
2 HEADING ......................................................................................................................................................................... I
3 HEADING ......................................................................................................................................................................... I
4 HEADING ......................................................................................................................................................................... I
5 CONCLUSIONS ................................................................................................................................................................ I
6 REFERENCES ................................................................................................................................................................... I
7 APPENDICES ................................................................................................................................................................... 2
7.1 Appendix A - <Title> .............................................................................................................................................. 3


No table of figures entries found.

J13516 _WWE_Template_report-plan_revised.docx II J13516 _WWE_Template_report-plan_revised.docx III J13516 _WWE_Template_report-plan_revised.docx I

APPENDICES TABLE OF CONTENTS

Please use the blue line element under this Please use the same style as Body Text, but use all uppercase. Grey dots should
heading to separate it from the rest of the report. lead the eye to the page numbers on the right.

Using clean energy and innovation to bring light to people’s lives.
Using clean energy and innovation to bring light to people’s lives. Using clean energy and innovation to bring light to people’s lives.


7.1 Appendix A - <Title>

1 INTRODUCTION 7 APPENDICES

<Introduction, background>

2 HEADING
<text>

3 HEADING
<text>

4 HEADING
<text>

5 CONCLUSIONS
<text>

6 REFERENCES
<text>

J13516 _WWE_Template_report-plan_revised.docx 1 J13516 _WWE_Template_report-plan_revised.docx 2 J13516 _WWE_Template_report-plan_revised.docx 3

15
This style guide was prepared for
WestWind Energy by Blick Creative

1st floor/382 Queens Pde

Clifton Hill Victoria 3068
t. +61 3 9482 7077
e. [email protected]
www.blickcreative.com.au

16
W W W.YARR ACIT Y.VIC.GOV. AU