Catalogue of KPI for Hotel Operations

Hotel Profitability +A6:KA6:K42 Departmental Quantitative KPI

Applicable to ALL Departments Weight: 30%
Weight: 60% # KPI - MARKETING MEASUREMENT
# KPI 1 Social Media Growth - FB, IG, YT, Tiktok, Others No. of Followers
1 GOP (RM) 2 Social Media Post Engagement Rate Organic Likes, Comments, Shares
2 GOP (%) 3 Social Media Advertising Rearch, Conversation, Link Clicks, Video Plays, Conversion
3 GOP growth (% or RM) 4 Google Advertising & Website Growth Clicks, New User, Page View, Bounce Rate
5 Mailchimp / Newsletter Open Rate, CTR, Bounce Rate
Individual Qualitative KPI 6 Waze Ads Search, Clicks, Navigation
Selecting 3-6 most important 7 Content Marketing & Copywritting Organic Reach, Post Engagement, Minimal Grammatical Error
Weight: 10% Press coverage of Media, KOL, Influencers & Celebrities Average: Min 1 per month per hotel
# KPI 8 Min x1 advetorial / social media post / video posting about hotel USP Good: Min 2 per month per hotel
1 Leadership skills Excellent: Min 4 per month per hotel
2 Dependability and reliability 9 Sponsorship (in exchange for brand exposure) Min 1 per quarter
3 Decision making and problem solving 10 Partnership (banks/telco/lifestyle brands) Min 1 per month
4 Interpersonal skills and teamwork 11 Event Support (Planning & Execution / Photogaphy / Videography) Brand exposure, Smooth-running of event
5 People development 12 Reporting Average: Mistakes made, NOT able to analyze data
6 Job Knowledge & accomplishments Good: Mistakes made, somehow able to analyze data
7 Professionalism Excellent: Minimal mistakes made, able to provide accurate data analysis
8 Adaptability & flexibility
9 Organizational skills # KPI - MARKETING MEASUREMENT
10 Quality orientation 1 Adobe Ilustrator Average: Complete 100% first draft of A4 promo flyer (more than 1 day), with changes needed
11 Planning and execution Good: Complete 100% first draft of A4 promo flyer within 1 day, with changes needed
12 Analytical skills Execellent: Complete 100% first draft of A4 promo flyer within 5 hours, with minimal changes needed
13 Special assignment 2 Printing Specification (Size, Material, Finishing etc) Average: Not able to superimpose based on the right ratio. Mistakes made and cause loss of investment
14 Creativity & innovation Good: Complete the production with slight error, without causing major loss of investment
Execellent: Complete the production without error
3 Understanding of Promotion and Interpretation of Artwork Average: Blindly rely on given information and not able to detect potential spelling errors.
Good: Able to intepret information into attractive artwork & innovative format with minimal guidance
Execellent: Interpret information into attractive artwork in innovative formats that helps in booking conversion without guidance
4 Photo-Editing / Video-Editing Able to edit attractive photos / videos for marketing purposes
5 Other skills Self-learning to improve lacking skills
 Individual Scorecard - KPI
Name: Position: Graphic Designer
Hotel: Department: Marcom
Appraiser: Eva Ho Appraisers' designation/s: Snr. Marketing Manager

Instruction: please complete blue highlighted area.

Weighted
Key Performance Indicator Weight Last Year Budget Target Actual % Achievement Threshold
achievement
Profitability KPIs
1 GOP $ 30.0 - - - - 0.0% 80.0% 0.0
2 GOP Margin % 20.0 0.00% 0.00% 0.00% 0.00% 0.0% 0.0
3 GOP Growth 10.0 - - - - 0.0% 0.0
Sub-Total 60.0 0.0
Quantitative KPIs
1 Adobe Ilustrator 10.0 0.00% 0.00% 0.00% 0.0% 0.0
2 Printing Specification 5.0
3 Understanding of Promotion and Interpretation of Artwo 5.0
4 Photo-Editing / Video-Editing 5.0
5 Other skills 5.0 - - - 0.0% 0.0

Sub-Total 30.0 0.0

Qualitative KPIs
1 Dependability and reliability 2.0 100% 0.0
2 Decision making and problem solving 2.0 100% 0.0
3 Job Knowledge & accomplishments 2.0 100% 0.0
4 Creativity & innovation 2.0 100% 0.0
5 Interpersonal skills and teamwork 2.0 100% 0.0
Sub-Total 10.0 0.0
TOTAL 100.0 80 0.0

Associate's Signature Supervisor's Signature Second Level Supervisor's Signature

Name Name Name
Date Date Date

07/04/202305:44:29