Content page

Introduction ………………………………………………………………………..…………………..6
1. EXECUTIVE SUMMARY …………………………………………………………..…………………… 7

1.project objective …………………………………….……………………………………….. 8

Short Term Goal ……………………………………………….……………………………………….. 8
Long Term Goals ………………………………………………………………………….……………….. 8
1.2 The Vision of Enterprise ……………………………………………………………………… ….. 9
1.3 The Mission of Enterprise ………………………………………………………………………….. 9
1.1 KEY SUCCESS …………………………………………………………………………………… ……. 10
1.5 Location ANALYSIS …………………………………………………………………………….. 10
1.6 Nature of the Enterprise …………………………………………………………………………….. 11
2.Business description ………………………………………………..………………………………….. 11
2.1 Services Description ………………………………………………………………………………….. 12
2.2 Future Services ……………………………………………………………………………………………..12
3. MARKET ANALYSIS …………………………………………………….………………………………….. 12
3.1 Target Market ……………………………………………………………………………………………….12
3.2 Market Needs ………………………………………………………………………………………………… 13
3.3 Market Segmentation ……………………………………………………………………………………….13
3.4 Market Growth ………………………………………………………………………………………………..13
4. Demand and Supply Analysis ………………………………………………………………………………….14.
5. SWOT Analysis ………………………………………………………………………………………………………..14

5.1 Strength of the competitors ………………………………………………………………………………..14

5.2 Weakness …………………………………………………………………………………………………………..14

5.3 Opportunity ……………………………………………………………….………………………………………….. 14

6 .Competitive analysis ……………………………………………………………………………………………… 15
6.1 Competitive edge …………………………………………………………………………………….. 15
6.2 Competitive Advantage …………………………………………………………………………….. 16
 7. Description of management and organization …………………………………………..16
7.1 Organization structure ……………………………………………………………………………..16
7.2 Roles and Responsibility of Members of the Enterprise………………………………17
8. Marketing plan …………………………………………………………………………………………..18
8.1 Pricing Strategy ………………………………………………………………………….. 18
8.2 Distribution Strategy …………………………………………………………………18.
8.3 Promotion Strategy …………………………………………………………………..18
9. Requesting for funding …………………………………………………………………………………….. 20
9.1 Startup Funding ………………………………………………………………….………………….. 20
9.2. enterprise summery …………………………………………………………….…………….. 22
10. Financial projection …………………………………………………………………………………….. 23
13. Exiting strategy …………………………………………………………………………………………….. 30
Appendix ………………………………………………………………………………………………………….. 31
1.Executive Summary

The purpose of this business plan is to outline the strategy for launching an electric
vehicle charge station and material importing service. This business plan will
provide an overview of the company, its services, and the market opportunity.

TOBIA PLC , EV Charge Station and Material Imports, will provide electric
vehicle charging services and material imports to the local community. The
company will offer a variety of services, including installation and maintenance of
electric vehicle charging stations, as well as the importation of materials from
overseas. The company will also provide consulting services to help customers
understand the benefits of electric vehicle charging and the importance of material
imports.The company will target the local community, as well as businesses and
organizations that are interested in electric vehicle charging and material imports.
The company will focus on providing quality services and products at competitive
prices. The company will also focus on providing excellent customer service and
building relationships with customers.

The company will be located in a prime location in adiss abeba city, with easy
access to public transportation and other amenities. The company will also have a
website and social media presence in the future to reach potential customers.The
company will be funded through a combination share holder investments. The
company will also seek out grants and other forms of funding to help with start-up
costs.
The company will be managed by a team of experienced professionals who have
expertise in electric vehicle charging and material imports. The team will be
responsible for the day-to-day operations of the company, as well as the
development of new services and products. The company will focus on providing
quality services and products at competitive prices. The company will also focus
on providing excellent customer service and building relationships with customers.
The company will also focus on expanding its services and products to meet the
needs of the local community.
Tobia plc will also focus on developing strategic partnerships with other businesses
and organizations to help promote its services and products. The company will also
focus on developing marketing strategies to reach potential customers.The
company will also focus on developing a strong financial plan to ensure the long-
term success of the business. The company will also focus on developing a strong
team of employees to ensure the success of the business.

This business plan outlines the strategy for launching an electric vehicle charge
station and material importing service. The company will focus on providing
quality services and products at competitive prices, as well as providing excellent
customer service and building relationships with customers. The company will also
focus on developing strategic partnerships with other businesses and organizations,
as well as developing marketing strategies to reach potential customers. The
company will also focus on developing a strong financial plan and team of
employees to ensure the long-term success of the business.
2. project objective, mission and vision

A. Project Objectives

General

As a private firm, the main and foremost Objective of Such a Project is to raise
Profit (income) for the promoter.

Our general objective is to become the leading electric vehicle charging station and
importer business by providing reliable, high-quality services and products to our
customers. We strive to create an efficient, cost-effective charging system that is
environmentally friendly while meeting the highest standards of safety and customer
service.

Specifics

Our objective is to create an efficient, cost-effective, and reliable electric vehicle

charger station and import business model that meets the needs of our customers while
providing a high level of customer service. We strive to provide a convenient and
enjoyable experience for all customers, while also ensuring our services are cost-
effective and reliable. We will work hard to ensure our products and services are of the
highest quality and meet all applicable safety standards. We will also strive to make
our business model as sustainable as possible, by using renewable energy sources and
reducing our carbon footprint.

In general, the implementation project will deliver a numbs of benefits, as

summarized below:

 Electric vehicle charger stations help the environment by reducing

emissions from traditional gas-powered vehicles.
 By providing a reliable source of power, electric vehicle charger stations
can help reduce the cost of ownership for electric vehicle owners.
 Electric vehicle charger stations provide a secure location to charge electric
vehicles, reducing the risk of theft.
 By providing an easy-to-use charging station, electric vehicle charger
stations can help increase the convenience of owning an electric vehicle.
  Electric vehicle charger stations are often located in convenient locations,
making it easy for electric vehicle owners to access charging services.
 By importing electric vehicle charger stations, businesses can help reduce
the cost of electric vehicle ownership by providing a more affordable option
than buying them domestically.
 It will create job opportunities to a number of job- seekers at all project
implementation Phases and helps lot in know how and skill transfer to
others
 The Government will also be beneficial through the collection of different
tax payments of the Project and affiliated stake holders.
B, mission

Our mission is to provide a reliable and efficient electric vehicle charger station
and import business model that meets the needs of our customers. We aim to
provide a safe and clean charging experience for our customers, as well as a wide
variety of quality import products to meet their needs. We strive to ensure that our
services and products are of the highest quality and delivered in a timely manner.
We are committed to continuously improving our services and products to ensure
that we are meeting the needs of our customers. We are dedicated to creating an
eco-friendly, sustainable, and cost-effective charging experience for our customers.

c. vision

Our project vision is to create a business model that will provide reliable electric
vehicle charger stations and efficient import services. We strive to provide high-
quality, cost-effective solutions that will benefit both our customers and the
environment. Our mission is to make the transition to electric vehicles easier, more
efficient, and more accessible to everyone. We want to make it easier for our
customers to access electric charger stations and for importers to be able to obtain
the necessary components for their businesses. Ultimately, we want to help create a
future where everyone can access and enjoy the clean, quiet, and emissions-free
lifestyle that comes with electric vehicles.

D. KEY SUCCESS factors

 the government is paying attention to electric vehicles

 increasing of fuel price in the global market
  consideration of greenhouse effect at international level
 low price of electric relative to fuel
 shortage and distribution problems on the fuel

3. project Description
3.1 Electric Vehicle Charging Infrastructure

Electric vehicle charging infrastructure is an important part of the transition to

zero-emission transportation. It is necessary for the adoption of electric vehicles,
which reduce greenhouse gas emissions and improve air quality

What is Electric Vehicle Supply Equipment (EVSE) ?

Electric Vehicle Supply Equipment (EVSE) is a device used to charge electric vehicles (EVs).
EVSEs provide varying levels of power, ranging from 3.3 kW to more than 350 kW, and can be
installed in residential, commercial, or public settings. EVSEs provide a safe and reliable way to
connect EVs to the power grid, allowing drivers to charge their vehicles from the comfort of
their homes, workplaces, or other charging locations. EVSEs also provide drivers with the ability
to monitor their electricity usage and charging times, allowing for more efficient and cost-
effective charging. EVSEs are designed to prevent damage to the power grid by controlling the
rate of charge, voltage, and current. This helps to prevent overloading of the grid and reduces the
risk of power outages. Additionally, EVSEs can be equipped with smart grid technology,
allowing them to be connected to the internet and interact with other devices. This technology
allows EVs to be charged more efficiently and with less impact on the power grid.

There for the next question will be what are these EVSE ?

There are many different types of EVSEs on the market, but they all serve the
same purpose: to deliver electricity to an electric vehicle to charge its battery. The
three main types of EVSE are AC Level 1, AC Level 2, and DC fast chargers.
AC Level 1:  EVSE uses a standard 120-volt outlet and can be plugged into
any household outlet. These units typically deliver 3–5 miles of range per hour
of charging and are best suited for overnight charging at home.

AC Level 2: EVSE uses a 240-volt outlet and can charge an electric vehicle

much faster than a Level 1 charger. These units typically deliver 10–20 miles of
range per hour of charging and are often used for public charging stations or home
charging if an upgraded electrical panel is installed.
DC fast charging:  DC fast chargers are the fastest type of EVSE available
and can charge an electric vehicle in about 30 minutes. These units use 480-volt
direct current (DC) power and are typically only found at public charging stations.

Electric vehicle supply Equipment technical standards

There are a few different types of electric vehicle supply equipment (EVSE), and
each type has its own set of technical standards. The Society of Automotive
Engineers (SAE) has developed a set of standards for Level 1 and Level 2 EVSE,
which are the most common types used in homes and businesses.

Level 1 EVSE uses a standard 120-volt outlet and can  charge electric vehicle
(EV) at a rate of about 3 to 5 miles per hour. Level 2 EVSE uses a 240-volt outlet
and can charge an EV at a rate of about 10 to 20 miles per hour. Some Level 2
EVSEs can also be used with a 120-volt outlet, but they will charge more slowly.

The California Air Resources Board (CARB) has developed its own set of
standards for both Level 1 and 2 EVSE. These standards are similar to the SAE
standards, but they are stricter in some areas. For example, CARB requires that all
Level 2 EVEs have a ground fault circuit interrupter (GFCI), while the SAE
standard does not.
All EVSEs must be tested and certified by an independent third party before they
can be sold. The most common certification bodies are Underwriters Laboratories
(UL) and the International Electrotechnical Commission (IEC).

How Does EVSE Work?

Electric Vehicle Supply Equipment (EVSE) is the infrastructure that supplies
electric energy to an electric vehicle (EV). It typically consists of a power outlet,
control box, and communication interface. The EVSE charging process begins
when the driver plugs their EV into the power outlet. The control box then
communicates with the EV to determine the maximum charge rate and starts
charging the battery. The communication interface allows the driver to monitor the
status of the charge and receive notifications when the charge is complete.

EVSE can be classified into two main types: public and private. Public EVSE is
typically found in parking lots, street corners, or other public areas and is available
for use by any EV owner. Private EVSE is installed at a home or business and is
only available for use by authorized individuals.

The majority of public EVSE uses Level 2 charging, which provides up to 240
volts (V) and up to 80 miles of range per hour of charging. Level 3 charging,
which provides up to 480 V and up to 200 miles of range per hour of charging, is
also available but less common due to its higher cost.

EVSE to Vehicle Connections

There are three primary types of EVSE to vehicle connections:

1. J1772: This is the most common type of connection and is used by all major
automakers. It consists of a male plug on the EVSE side and a female receptacle on
the vehicle side.

2. CHAdeMO: This type of connection is primarily used by Japanese automakers.

It consists of a female plug on the EVSE side and a male receptacle on the vehicle
side.
3. Tesla Supercharger: This type of connection is unique to Tesla vehicles. It
consists of a large red connector on the EVSE side and a small white connector on
the vehicle side.

There are three main things in electric vehicle infrastructure

1. Utility – are these infrastractures that are constructed or deliverd by the

government
2. EVSE
3. Private vehicle

3.2 service description

The aim of our company Tobia PLC is to import these equipment and deploy them
in different part of the country.

3.2.1 importing service

- our company Tobia PLC will create connection with EVCE
manufacturing company directly
- we will import best quality products that have confirmed warranty
- importing relatively average price product with high quality
- providing the desired quantity by the customers
 - providing the desired type of product by the customers
- distributions of the imported device to anywhere in the country
3.2.2 charging service
- our company will give 24/7 service
- we will deploy stations on many parts of adiss abeba and region
capitals
- we will provide relative price
- we will give Efficient service
- we will give a warranty about the security of the vehicles

3.3.3 feature service

- expand access to region capitals
- increasing the importing size
- provide maintenances for the EVCE
- importing EVCE row material and assemble in our country

3.3. Project area consideration

We choose our company’s location in two main mechanisms
 for importing and selling
The head office of our company will be adiss abeba. we will have store and display
shops in different parts of the city. This location will be chosen based on:-
 potential customers residence
 the economic activity around the area.
 for charging station
the area consideration for charging station is based on: -
 potential customers
 how long do peoples stay there?
 what kind of business sectors are there in the area?
 is there any parking there?
 Is there any competitive company there?
 What kind of people live in the area?
 Is there any utility and electricity infrastructure?
 Is any tourist attraction place there?
The charging process will take about 1 hour to 8 hours, so the place where station
will be opened should be where you can stay for a long time
 3.4 production process
there are about several process for importing and to establish station
 for Importing
i. obtaining permission from relevant government body and getting
license
ii. make an agreement with the manufacturing company
iii. checking the quality of the products with different testing methods
iv. by following the legal things, importing the products in to the country
v. transport safely from the port to main store
vi. facilitate for distribution, sales, and installation to the station

 for the station installation

i. choosing the right place for deployment of the station
ii. obtaining a construction permit from the government body
iii. asking for the necessary electricity supply from the electric company
iv. installing EVCE
v. do the necessary inspection

4. MARKET ANALYSIS
4.1 Target Market

The target market for electric vehicle charging and EVEC importing is those who
are looking for a more sustainable way to power their vehicles. This includes both
individuals and businesses who are looking for an eco-friendly way to charge their
electric vehicles. EVEC importing can provide a cost-effective solution to charging
electric vehicles, as well as helping to reduce the environmental impact of driving.
EVEC charging and importing can also provide a more reliable source of power, as
it can often be more reliable than traditional energy sources. EVEC importing also
helps to reduce the costs associated with electric vehicle charging, as it can often
be less expensive than traditional energy sources. All of these benefits make EVEC
charging and importing a great solution for those looking to power their electric
vehicles in an eco-friendly and cost-effective way.

4.2 Market Needs

The market needs for electric vehicle charging and EVEC importing are growing
as the demand for electric vehicles increases. Companies are looking for reliable
and efficient charging solutions that can meet the needs of their customers, while
EVEC importing is becoming increasingly important for those looking to expand
their EV fleet. Companies are also looking for cost-effective solutions that can
provide a safe and secure charging environment while ensuring their customers'
vehicles are charged quickly and efficiently. Companies are also looking for ways
to reduce the environmental impact of their EV fleets by using renewable energy
sources for charging. With the ever-changing landscape of the EV market,
companies need to be aware of the latest trends and technologies to ensure they are
staying ahead of the curve and meeting the needs of their customers.

4.3 Market Segmentation

Market segmentation of electric vehicle charging and EVEC importing is an

important part of marketing strategies. By segmenting the target market, businesses
can more accurately target their campaigns and messaging to different customer
segments. For example, businesses may segment the electric vehicle charging
market by vehicle type, geographical location, or customer type. Similarly, EVEC
importing may be segmented by vehicle type, product type, or region. By
segmenting the market, businesses are able to better understand customer needs
and use targeted messaging to effectively communicate with different customer
segments.

Our company use a segmentation strategy of having a:-

- high quality service
- relatively low price
- using different advertisement technique

4.4 Market Growth

we divide our market growth in to five phases
phase 1
in this phase we will open 3 station and one store and display shop at adiss abeba. the location of
our main display and store shop will be around Mexico.
Our 3 stations will be opened around bole , Mexico and around 4 kill specifically unity park .the
reason why we choose these location is that there is high traffic and there are potential
customers there.
Phase 2
In this phase we will increase our stations to 6 and increase the whole community
of the firm

(emploees , managers , team leaders ) for better administration.

Phase 3
in this phase we expand our service around adiss abeba like alem gena , sululta,
debrezetit and increase the number of station to 11
phase 4
in this phase we will install and open our station and shop on the region capitals
like bahirdar , adama and Hawassa,
phase 5
I this phase we will open our station on tourist attraction places like godnder,
Lalibela , arbaminch and we will increase the overall import .

5. Demand and Supply Analysis

Most of the time in any market demand and supply do not balance each
other due to the determinants of demand and supply. To balance our Supply
with customers demand we will do a continuous assessment on the number
of our customer. And also we will identify the number of our customers in
addition to this we will try to know the daily, weekly, monthly and yearly
consumptions of the customer and compare with our service supplies. By
carrying out this process we will try to balance the demand for our service
with the supply

6. SWOT Analysis

6.1Strength of the competitors

There is one strong competitor marathon motors owned by famous athlete Hylie
gebre silasie. Our competitors have an experience in this market since they are
worked for a long period of time than us. The other strength of our competitor has
greater financial services because of most of the relatives of our competitors. In
addition, they have a greater access of information about the market activities.

6.2 Weakness of our competitors

the main weakness of our competitors are they
 Do not have many locations they have only around 5 locations
 These locations are around the center of the city this mean
they also have accessibility problem
 Limited number of fast chargers
 Bad choice of location

6.3 Opportunity
 There is no station on the region capitals
 There is no store and spare part shops on adiss abeba and regional
cities
 Limited number of charger types

6.4 Threats
There will be some threats we will face from importing up to installation and
service .

 Bureaucracy in government offices

 Electric power shortage and infrastructure
 Shipping delay on the port
 Shortage of human resource to operate and maintain machines
 Cognitive problem on the community
7.Competitive analysis
We may use different ways to get data form competitors’ enterprise this area:
1. interview
2. observation
3. survey

7.1 Competitive edge

Marathon Motor Engineering PLC (MME) was founded in 2008 and officially
inaugurate in February 2009 as importer and distributor of Hyundai passenger,
commercial vehicles and genuine parts in Ethiopia. This company is the first
company in Ethiopia to assembles electric vehicles and deploy charging station.
The strength of our competitors is that they have
 high initial capital
 having a previous relationship with different organization
 they have organized management structure
 they have much man power
The weakness of compotators
 their service time is limited
 high price of charging
 location problem
7.2 Competitive advantage
we have the following advantage on the competitive firm
 Relatively low price
 It addresses customers need with lower price and high quality
 Better accessibility in more place than competitor
 Giving different charging based on the vehicles type
8. Description of management and organization
Organizational structures are essentially blueprints that reveal how companies are
run and how information is passed within the organization.
8.1 Organization structure

We prefer project biased organizational structure.

One final organizational structure to look at is the project-based structure. It breaks

a company up into groups based upon the projects it needs to complete. There is, of
course, a primary leader – the director. Then, there is a manager appointed to
oversee the team assigned to complete each project.

The project-based structure features the best of both the traditional line and
functional organizational structures: it’s simple, with the first tiers answering only
to a direct supervisor. The final tier is the team responsible for completing
whatever project is set before them. However, each member of the team can easily
get information and assistance from the other members.

Director

Manager Manager
Manager
project 1 project 3
project 2

Employees Employees Employees

,technicial ,technicial ,technicial
managers managers managers
 8.2 Roles and Responsibility of Members of the Enterprise
Director
monitor the performance of management in terms of running the company in the
interest of the shareholders, community, and government in accordance with the
law
 Making decision regarding the state of business in the future.
 Controlling the overall activity in the enterprise.
 Lift up or increase capital contribution.

Project manager
managing the production of the required deliverables. planning and monitoring the
project. adopting any delegation and use of project assurance roles within agreed
reporting structures. preparing and maintaining project, stage and exception plans
as required.
Technical manager
 generally, oversees the development, implementation and maintenance of
technological company systems and processes, including troubleshooting any
potential issues.
Employee
to personally do the work they were hired to do. to do their work carefully and
seriously.
 9.Marketing plan
9.1 Pricing Strategy
Even if our competitors have much strength, we can reduce our price in order to
attract and get large number of customers; as a result, we can increase our profit
from large volume of sales. Actually, the price of our product is not below the
market equilibrium price. But the price for our services will be adjusted in
accordance to market price fluctuation.

Vehicle charging pricing strategies are an important part of the overall market for
electric vehicles. Different pricing strategies can be used to encourage adoption of
electric vehicles, and they can vary depending on the type of customer, the type of
vehicle, and the type of charging station used. Common strategies include time-of-
use pricing, flat-rate pricing, and dynamic pricing. Time-of-use pricing is when the
price of charging varies depending on the time of day, with lower rates during off-
peak hours. Flat-rate pricing is when a fixed price is charged regardless of the time
of charging. Dynamic pricing is when the price of charging varies according to the
demand for electricity. All of these strategies can be used to create a pricing
structure that best fits the needs of the market and encourages the adoption of
electric vehicles.

The price of charging will differ based on the type of charger the vehicle , type of
battery it used , the time spend for charging and the price of electric cost.
The price of electricity is 0.35 birr based on globalpetrolprice.com in 2022
 For level 2 charging in the charging station = 12 birr per kilowatt
 Price for fast charging in the charge station = 20 birr per kilowatt *
9.2 accessibility Strategy
In the beginning We deliver our charge station service will start at adiss abeba, in
the future we will start station on region cities
9.3 Promotion Strategy
Our promotion strategies are applied using the following methods: -
 Pamphlets.
 broachers.
 Business card.
  Sponsorship for short radio programs by using DEBUB
FM 100.9.
 By preparing bill board.
 Using active social medias like TikTok.

9.4 start up costs

Generally, the cost of business activity includes the following
I. Cost for EVSE
Generally speaking, a level 2 charger will cost between $1,200 and $6,000
If we take an average $3,600(190,800 birr)
While level 3 or DC-DC charger will cost between $30,000 and $80,000+
If we take an average $55,000(2,915,000 birr)
II. Cost for license approval fee
For import = 50,000 birr
For station installation = 30,000 birr
III. Cost for shipping and transportation
100,000 birr
IV. Cost for house rent
2000 birr
V. Cost for labor force
10000 birr
VI. Cost for employee
150,000
VII. Cost for electric power
40000 birr per month

VIII. Cost for promotion

2000 birr
IX. Cost for tax
It is about 15%
For level 3=437250
For level 2= 28620
 TIME SCHEDULE OF TOBIA pLC

final preparation

installtion

equpment and transportation

licsnse regisration

share selling

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10. financial funding

10.1 Startup Funding
For startup we plan to import 4 level 2 EVSE and 4 level for EVSE
For level 2- 4*190800=763 200 birr
For level 3 – 4*2,915,000=11,660,000 birr
Tax for level 2-4*28620=114480 birr
Tax for level 3- 4*437250=1749000 birr
Cost for license approval fee=5000 birr
Cost for shipping and transportation =100,000 birr
Cost for house rent =20000 birr
Cost for labor force =10000 birr
Cost for employee =150,000 birr
Cost for electric power= 40000 birr
Cost for promotion =2000 birr
Total=14,451,680 birr

Sources of Start-up funding

The source of startup capital for TOBIA PLC are the following:
 From companies share holders about 70%
 Borrowing from national bank an amount of 30%

16000000

14000000

12000000

10000000

8000000

6000000

4000000

2000000

0
investment asset loan

11 ENTERPRISE SUMMERY
Start -up Summary

Table: Start-up expense

NO Requirements Quantity Unit price in Total cost

birr
Variable expense /month
1 level 2 charger 4 190800 763 200
2 Level 3 charge 4 2,915,000 11,660,000
birr
3 Tax for level 2 4 28620 114480 birr
4 Tax for level 3 4 437250 1,749,000 birr
5 Cost for shipping and 1 - 100,000
transportation birr
6 Cost for house rent 1 20000 20000 birr
7 Cost for labor force 5 2000 10000 birr
8 Cost for director 1 20000 2000 birr
employee
Manager 3 15000 45000 birr
Technical 3 1000 30000 birr
manager
Employee 6 8000 48000 birr
9 Cost for electricity 1 40000 40000 birr
10 Cost for promotion 1 20000 20000 birr
Gross total 14451680
birr

12. Financial projection

The sales revenue from importing and charging station is expected to be
20,000,000 birr per month which is calculated from daily sales record of the
charger station and . Hence there are 12 months in business year total annual sales
revenue is calculated as follows.
 the total revenue for charging station will be

in the first phase we will open 3 stations and if there is 50 customers per
day and each costumers use about an average of 40 watt in level 3 charger we can
calculate the annual revenue
3*50*40*20= 1200000 birr per day

30*120,000=3,600,000 birr per month

12*3,600,000=43,200,000 birr per year

 the total revenue for importing and selling will be

if we import 8 level 2 charger per month and the price of the charger will be
around 270,000 when we consider tax, transportation and house rent
8*270,000=2,160,000 per month
If we import and sell 2 level 3 charger per month and the price of the charger will
be around 4,200,00 when we consider the tax ,
2*4,200,000=8,200,000 birr per month
the total importing and selling revenue = 10,360,000 birr per month
the total monthly revenue of the firm will be = 13,960,000 birr per month
profit
profit of our firm can be calculated by using total revenue and variable expense
per month
profit = total revenue – variable expense
profit of the firm on th fist month will be
Year 1 Year 2 Year 3 Year 4 Year 5
 Sale 13,960,000 birr 20568900 birr 25690000 birr 27000000 birr 30,000,000 birr
Advertising 20000 birr 350000 birr 500000 birr 6000000 birr 70,000 birr
Material 12,423,200 birr 17056000 birr 2056800 birr 25006700 birr 24,700,000 birr
Transportation 100,000 birr 130000 birr 150000 birr 170000 birr 200,000 birr
Electric 400000 birr 900000 birr 110000 birr 140000 birr 160,000 birr
Salaries 150000 birr 2000000 birr 2200000 birr 2700000 birr 3000,000birr
Rent 20000 birr 4000000 birr 500000 birr 59000 birr 650,000 birr
Tax 1863480 birr 35674560 birr 43590000 birr 4900000 birr 5,100,000 birr
Net profit 806090 birr 39400000 birr 4245600 birr 2456090 birr 5,670600 birr
Net profit/sale 0.6% 5.3% 8.29% 2.96% 18.1%

expense sale profit before tax

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
year 1 year 2 year 3 year 4 year 5

in the first year of operation the enterprise will incur small profit. because at the
first year the enterprise offer its services in low price relative to other already
emerged enterprises to attract large number of customers. Since, the existed
enterprise have strong capital base and they had already attract customer using
advertisement and sponsorship mechanism , it is difficult to compute with them by
this mechanism rather the enterprise prefer to offer low price for its services . And
also the increased expenses in initial capital will lead to higher expenses in the
beginning year. These will result in to loss. But, second and third year we will
incur profit because we will have more customer and we will reduce our expenses.
In the fourth year we will incur profit but, reduced rate of profit because we make
much amount of cost for promotion and transportation expenditures.in the fifth
year we will make much profit than other year we didn’t got, because we rising
sales and reduce the cost of raw material.

13.Assessment of risk and contingencies

13.1.Critical Risks
Technology employed may be unreliable or unproven
Our company will use a proven and patented technology that was developed
by one of the most well-known recycling machine manufacturer company in our
country with two years warranty.

There may not be a market for the company’s products.

Even though that’s very unlikely, as we work on most demanded products there
are few governmental and non-governmental institutions participating in the
market of recycling and reusing waste materials, hence the possibility of there not
being a market for our product, our company will provide the service of reusing
waste using a unique, cheaper and quicker way with the help of our experienced
employees who know very well about this market and industry wide experience of
our management team.
The company may not be able to sell all of its production capability
Provided that our company has started a campaign to create awareness about
the adverse effect of throwing waste products to the small and medium enterprises
in the city and rural areas, we managed to have potential customers and received
commitments for all of the production potential of the initial facility.
The company may need more employees(more labor force)
The fact that the company is planning to recycle and reuse various types of
waste materials may require a lot of labor starting from the collection process up to
the final recycling process , since we are living in a country where labor forces are
easily available , we can hire more employees as our business expand. But that
also has its consequence, because our labor force and machinery equipment’s
capacity has to match.
Unreliable weather condition might destruct the collection system.
 Since some employees will work on collecting system, a nice weather is
required. Otherwise, it will be affecting some works.

13.2 Failure to produce service promised

The entrepreneur will have get failure to render service as promised because of
many factors some factors are stated below
 Factors related to human resource
 Factors related to the network system
 Problem of awareness related to internet marketing in society and other related
factors.
 Factor related to currency
 Factor related to electricity
 Factor related to security
13.3 unforeseen events
 The share holders will have get unforeseen event. Like natural disaster, policy
may change and the like.
 Risk it self divided in to two groups by its controllable status that is
controllable and uncontrollable. The unforeseen event may fall in this two
groups
 If it is controllable the business will try to control these unforeseen event and if
its uncontrollable the business will accept risk.
Here is some solution in our company for these event
Develop a Continuity Plan. This was discussed above and should be a
top priority.
Draft Necessary Legal Documents. If your business is privately-
owned, there should be legal documents that outline how the business
will continue to operate in the event of the death or disability of a
major stakeholder.
 Have an IT Plan in Place. Not only do you want to prevent data
breaches, but your IT department should also have plans in place to
allow the business to continue operations in the wake of any
unexpected events.
Inventory Resources. What is the state of your resources? Can you
liquidate resources if necessary? Do you have a plan to reduce
outflows quickly to save cash while you recover from a loss?

13.4 New technologies

If there is new technologies development the business may have get difficulties to
have it rapidly because of many factors like acquisition capital and other factors
Technology has redefined the way companies do business by enabling them to be
more visible, more accessible, and helping them improve their internal processes,
as well as the services they provide. Strategies surrounding the implementation of
digital technologies have gained tremendous popularity over the last few years, due
to the perks that businesses have been enjoying as a result of adopting such
solutions. However, in order to begin to understand just how significant the impact
of technology is on business, one could simply start by taking a look around and
seeing how much companies have changed the way they carry out their activity.

From the approach they take on the management of their internal teams, to the way
they produce and promote their products and services, businesses have undergone
tremendous changes on all levels, and it’s all because of technology. Artificial
intelligence, machine learning, and the internet of things are just some of the
technologies that have been revolutionizing the ways in which businesses are run,
regardless of the industry that they operate in, and transformations continue to take
place as we speak.  

13.5 Contingency plan

There may be a failure in business because of failure to render service, difficult to
distribute services, raising additional capital.
The overall economic status of residents and there respective income this may be
solved by research. Make or gather information about economic status and get
ready to compensate.
Our competitor’s may reduce their selling price. these also may controlled by
analyzing more about competitors and can be managed simply.
To raise additional capital borrowing money from bank or see other alternative.
Our plan b will be continuing only importing and selling if there is a failure.

14. Exiting strategy

it is necessary to have existing strategy or we need to have how founders and
partners that have invested large sums of money in our campany transfer
ownership of thier business to third. We put the types of exiting strategy based
on the situation exits.
While careful planning was involved in setting the strategies for Waste , it
may be that these goals are not met. We have decided to set a zone of
acceptability for meeting sales and financial objectives. For both sales and
financial objectives, a 15% negative deviation from expected sales and projected
returns on assets will be accepted. However, if sales objectives and returns on
investment are less than 85% of projection, we planned out to take these actions.
14. APPENDIX
The founder of this huge project is founded by hayat,mrx,mrz
Position --- share holders
Current address ---addiss abeba
Form of organization--- stock
Registration--- on progress from the Adiss abeba
Status of the project--- New
Project duration--- 4 years
Start-up date--- jan3/2015 ec