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Project 1

Arjun has chosen to start a health foods company, leveraging his background in engineering, MBA, and IT experience. His technical skills will help with product development and operations, while his business acumen from his MBA will help with strategy, finances, and scaling the business. His passion for food and industry insights from his IT career provide an understanding of the intersection of technology and food. He is seeking investors primarily for their advisory benefits, to gain guidance on product development, marketing, distribution, and strategy from their industry experience and networks. This advisory support will help him accelerate growth and mitigate risks.

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Shivshankar Yadav
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14 views

Project 1

Arjun has chosen to start a health foods company, leveraging his background in engineering, MBA, and IT experience. His technical skills will help with product development and operations, while his business acumen from his MBA will help with strategy, finances, and scaling the business. His passion for food and industry insights from his IT career provide an understanding of the intersection of technology and food. He is seeking investors primarily for their advisory benefits, to gain guidance on product development, marketing, distribution, and strategy from their industry experience and networks. This advisory support will help him accelerate growth and mitigate risks.

Uploaded by

Shivshankar Yadav
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Submitted by

SHIVSHANKAR YADAV
[email protected]
Finlatics Investment Banking Experience Program - Project 1

Profile-Idea Combination: Arjun - Health Foods Company


I have chosen the profile of Arjun, an engineer with an MBA degree and previous experience
in information technology, working on a health foods company. Arjun's passion for food,
combined with his technical and business background, makes him well-suited for this
venture.

Reasons for Choosing this Profile-Idea Combination:

Technical Expertise: Arjun's engineering background equips him with problem-solving skills
and a strong understanding of product development and technology. In the health foods
industry, technology plays a significant role in areas such as production, quality control,
supply chain management, and e-commerce. Arjun's technical expertise can help him
leverage innovative solutions and streamline operations, resulting in efficient production
processes, cost savings, and a competitive edge.
Example: Several successful food startups in India, such as FreshMenu and Faasos, were
founded by individuals with engineering backgrounds. Their technical acumen helped them
develop scalable technology platforms and optimise operations.

Business Acumen: Arjun's MBA degree complements his technical skills by providing him
with a solid foundation in business management, strategy, and finance. This knowledge is
crucial for successfully navigating the complexities of running a startup, including market
analysis, financial planning, investor relations, and scaling the business. Arjun's business
acumen enables him to make informed decisions, identify growth opportunities, and manage
resources effectively.
Example: Deepinder Goyal, the founder of Zomato, had an engineering background and an
MBA degree. His business acumen, combined with his understanding of technology, played
a crucial role in the success of Zomato as a leading food delivery platform.

Industry Insight: Arjun's previous experience in information technology, combined with his
passion for food, gives him valuable insights into the intersection of technology and the food
industry. This understanding allows him to identify market gaps, consumer preferences, and
emerging trends in the health foods segment. Arjun can leverage his industry insight to
develop unique product offerings, differentiate his brand, and capitalise on the growing
demand for healthy and convenient food options.
Example: Daniel Ek, the co-founder of Spotify, had a background in technology and a deep
interest in music. His understanding of the music industry and the potential of streaming
technology played a vital role in the success of Spotify as a music streaming platform.

Entrepreneurial Drive and Passion: Arjun's passion for food and his entrepreneurial drive
are key factors in his potential success. Starting and growing a business requires resilience,
dedication, and a genuine passion for the industry. Arjun's commitment to combining taste
and health in his product offerings, along with his willingness to learn and adapt, will be
instrumental in overcoming challenges and driving the growth of his health foods company.
Given the Conditions - Emphasised Benefits for Investors:
Among the four benefits (stamp of quality, network-driven benefits, advisory benefits, and
financial benefits), Arjun would likely emphasise advisory benefits the most while looking for
investors. As a founder with technical and business expertise, Arjun can leverage his
knowledge and seek guidance from investors with industry experience, domain expertise,
and a successful track record in the food or consumer goods sector.
Arjun's emphasis on advisory benefits stems from his desire to tap into the wealth of
knowledge, industry connections, and strategic insights that experienced investors can
provide. By aligning with knowledgeable advisors, Arjun can benefit from their guidance in
product development, market expansion, branding, distribution channel selection, and
overall business strategy. This advisory support can significantly enhance his chances of
finding the right product-market fit, accelerating growth, and mitigating risks.
Furthermore, experienced advisors can also introduce Arjun to valuable networks, potential
partnerships, and distribution channels. They can leverage their industry connections and
influence to open doors for strategic collaborations or help Arjun access key distribution
channels, which would assist him in reaching a wider customer base and increasing market
penetration.
By prioritising advisory benefits, Arjun demonstrates his willingness to learn from industry
experts, adapt his strategies, and capitalise on the wisdom of experienced investors. This
approach enhances his chances of success and aligns with his goal of building a sustainable
and scalable health foods company.
Note: The examples provided in this response are for illustrative purposes only and may not
necessarily align with Arjun's exact profile or business idea. They are meant to showcase
successful entrepreneurs who share similar attributes or have achieved success in related
industries.

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