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Domingo AT2 Assignment M1

Bench is a popular clothing brand in the Philippines known for its casual and fashionable apparel like shirts, jeans, and dresses. Founded in 1987 by Ben Chan, Bench began as a small shop selling men's t-shirts and has since expanded globally and into various product categories while maintaining its focus on comfortable, stylish streetwear. Through celebrity endorsements and advertising, Bench has established itself as a well-known local and international brand appealing to those seeking casual yet trendy clothing.

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10 views

Domingo AT2 Assignment M1

Bench is a popular clothing brand in the Philippines known for its casual and fashionable apparel like shirts, jeans, and dresses. Founded in 1987 by Ben Chan, Bench began as a small shop selling men's t-shirts and has since expanded globally and into various product categories while maintaining its focus on comfortable, stylish streetwear. Through celebrity endorsements and advertising, Bench has established itself as a well-known local and international brand appealing to those seeking casual yet trendy clothing.

Uploaded by

Troydemon Domingo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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My Favorite Local Brand

Words: 394

In the Philippines, the clothing line Bench is well-known. It is renowned for its

collections of fashionable and laid-back clothing, which include shirts, jeans, dresses,

and accessories. In the Philippine fashion market, Bench has established itself as a

well-known brand that is well-known locally as well as internationally. For their

advertising and endorsement initiatives, they also work along with a variety of national

and worldwide personalities.

Ben Chan founded the company Bench in 1987. Its first location was a tiny shop

inside the SM Department Store (now SM Store) selling men's T-shirts. Bench debuted

its first television ad in 1991 with Filipino actor Richard Gomez as its spokesperson,

setting a precedent for how the company uses celebrities to advertise its products.

Since then, the brand has expanded to provide a women's line, undergarments,

fragrances, home goods, snacks, and other lifestyle goods.

Bench operated a network of independent retail businesses, franchise locations,

and multi-brand and department store locations. The United States, Canada, the United

Kingdom, Australia, China, Japan, Saudi Arabia, and a number of other nations all sold

benches. The company became well-known for its casual wear, especially its t-shirts,

jeans, and accessories.


Popular clothing company Bench is recognized for its street-style and casual

clothing. Comfort, adaptability, trendy colors, and patterns, attention to detail, and

practical design are the hallmarks of their apparel. Bench adds a recognizable touch to

its designs by prominently incorporating its emblem. Their attire has a modern, youthful

vibe that appeals to anyone seeking a casual yet stylish appearance.

In conclusion, Bench is a well-known clothing brand in the Philippines that is well-

known both domestically and abroad. The company was launched in 1987 by Ben Chan

and initially just sold men's T-shirts. As it grew, it added women's clothes, underwear,

fragrances, home items, and lifestyle products. Shirts, pants, dresses, and accessories

are among the street-style clothing that Bench is renowned for. Actor Richard Gomez

served as one of the company's first spokespersons, and it has effectively promoted its

products through celebrity endorsements and advertising campaigns. Bench appeals to

a wide variety of clients searching for a casual yet stylish style because of its emphasis

on comfort, versatility, trendy designs, attention to detail, and functionality. The bench

has built a solid presence through its network of independent retail enterprises,

franchise locations, and collaborations with multi-brand and department stores in

numerous nations worldwide.

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