MARYHILL COLLEGE

A FEASIBILITY STUDY ON SELLING MANGO JELLY TAPIOCA

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2. Financial Summary = 363.3% ?
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A Feasibility Study
Presented to the Faculty of
College of Business Administration
Maryhill College, Inc.
Lucena City

In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Financial Management

Jasper N. Coloma
Kane Ezekiel Q. Saludes
Clarence Jameson Oriola

MAY 2023
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APPROVAL SHEET

This feasibility study entitled “Mango Jelly Tapioca” prepared and submitted by Jasper N.
Coloma, Kane Ezekiel Q. Saludes, and Clarence Jameson Oriola in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration major in Marketing
Management has been examined and recommended for acceptance and approval.

ARIEL V. PABELONIA, PhD

Adviser

THESIS REVIEW PANELIST

Approved by the Committee on Oral Examination with a grade of ______ %.

MARY ROSE M. CABANGON, Ph.D.

Chairperson

JENNIFER G. PALMA, D.M. ROSERENE C. BORAGAY, RPm., RGC

Member Member

Accepted and approved in partial fulfillment of the requirements for the degree of Bachelor of
Science in Business Administration Major in Marketing Management

MARY ROSE M. CABANGON, Ph.D.

Dean, Higher Education Department

Date of Final Defense: December 2022

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ACKNOWLEDGEMENT

The proponents wholeheartedly acknowledge and give glory to the Lord God Almighty for
His unwavering guidance throughout the duration of this study. His presence and blessings have been
instrumental in our success. We humbly offer our gratitude and praise to His name alone.

We extend our sincere appreciation to our respected professor and advisor, Mr. Ariel V.
Pabelonia, whose energy, patience, time, knowledge, diligence, and unwavering support have played
a crucial role in the completion of this feasibility study. His guidance has been invaluable, and we are
truly grateful for his unwavering commitment. Thank you for never giving up on us.

We would like to express our deep gratitude to the esteemed panelists, Dr. Mary Rose M.
Cabangon, PhD., Dean of the Higher Education Department, Roserene C. Boragay, RPm, RGC,
HED Guidance Counselor, and Dr. Jennifer G. Palma, DM, BSBA Program Head. Their invaluable
time, expert suggestions, and recommendations have significantly contributed to the improvement of
this study. We are truly honored by their involvement and grateful for their contributions.

Furthermore, we would like to express our heartfelt appreciation to our families, especially our
parents, aunties, and cousins, whose unwavering support—both physically and financially—has been a
source of strength throughout this journey. Their constant support, trust, wisdom, and guidance have
inspired us to persevere and complete this business plan to the best of our abilities.

The Researchers
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DEDICATION

This feasibility study is the result of our unwavering commitment, patience, and perseverance.
We are filled with happiness as we reflect upon the completion of this project. We owe a debt of
gratitude to the individuals listed below, who have provided us with their invaluable help, advice, and
motivation, inspiring and empowering us throughout this journey.

First and foremost, we extend our heartfelt thanks to Mr. Reynaldo E. Coloma, Mrs. Ginalyn N.
Coloma, Mr. Michael Z. Saludes, Mrs. Leizel Q. Saludes, Ms. Shiela C. Oriola, and our dear family
relatives. Your understanding, trust, and financial support have played a pivotal role in the successful
completion of this feasibility study. Words cannot fully express our deepest gratitude. We are forever
grateful and we love you immensely.

We would like to express our sincere appreciation to Mr. Zeus Martin P. Catalla for being a
constant source of inspiration and providing us with emotionally genuine advice. Your presence and
unwavering support have been instrumental in the progress and completion of this study. You are our
guiding angel.

To our dearest friends, we extend our heartfelt thanks for your recommendations and assistance
in promoting our product online. Your support has been instrumental in our journey, and we are grateful
for your contributions.

We would also like to express our profound gratitude to our Almighty God, who has
continuously watched over us and ensured our safety throughout this project. It is because of Your
unconditional love that we have the faith to overcome challenges and continue striving for success.
Thank you for Your divine guidance and protection.

Together, we sincerely acknowledge and give thanks to the individuals mentioned above, as
they have been instrumental in the success of this feasibility study. We are deeply grateful for this
wonderful accomplishment.
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ABSTRACT

The purpose of this study is to evaluate the viability of introducing a mango-flavored, Sago-
and Jelly-infused refreshment product in Lucena City, Quezon Province. The Mango Jelly Tapioca
feasibility study proposal was submitted and approved by the Bachelor of Science in Business
Administration faculty at Maryhill College, Inc. in Lucena City. The purpose of this study is to satisfy
the demand for high-quality fresh fruit products while promoting locally sourced fruits to a larger
market, thereby ensuring consumer satisfaction and meeting their requirements. In addition, the
investigation aims to assess the business venture's profitability.

This mango-flavored beverage is aimed at a wide range of age groups, from teenagers to
working professionals. Each investor has contributed Php600.00, bringing the total capital to
Php1,800.00. During the period from March to November 2022, the Mango Jelly Tapioca product was
promoted and sold for a period of six weeks via various online social media channels with the same
name. Through market segmentation based on age, region, physical characteristics, and consumer
behavior, the researchers were able to obtain valuable feedback and insights for the study.

The feasibility study revealed that during the selling period, the product generated a total return
on assets of 363.3% and a profit margin of 53%. As a consequence, the investors realized a net profit of
Php6,540.00, indicating the market viability of selling Mango Jelly Tapioca. Therefore, based on the
positive response from the target market, the feasibility study revealed that exploring the viability of
Mango Jelly Tapioca was both practical and profitable.

In conclusion, the feasibility study conducted on Mango Jelly Tapioca has confirmed its
viability and profitability, which is supported by positive feedback from the target market. This study
examines the marketing and sales potential of a distinctive mango-flavored beverage with Sago and
Jelly in Lucena City, Quezon Province.
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TABLE OF CONTENTS
TITLE PAGE ………………………………………………………………………..…… i
APPROVAL SHEET ……………………………………………………………..……....ii
ACKNOWLEDGEMENT ……………………………………………………….…….... iii
DEDICATION …………………………………………………………………………… iv
ABSTRACT ………………………………………………………………………..……...v
TABLE OF CONTENTS ……………………………………………………..………….vi

CHAPTER I
DESCRIPTION OF THE PROJECT
General Information ………………………………………………………..................... 11
Mission Vision Statement ……………………………………………………… 11
Core Values ……………………………………………………………….......... 12
General Objective ……………………………………………………………… 12
Organization and Administration of the Proposal ………………………………………… 12
Project Location …………………………………………………………………………… 12
Time and Duration of the Proposal ………………………………………………………... 13
Formation of the Partnership ……………………………………………………………… 13
Product Conceptualization ………………………………………………………………… 14
Preparation of the Project Feasibility ……………………………………………………… 14
Operational Feasibility …………………………………………………………………….. 14
Choosing Target Market …………………………………………………………............... 15
Start of Normal Operation ………………………………………………………………… 15
CHAPTER II
MARKET FEASIBILITY
Business Description ..………………………………………………………........................ 16
Size, Scope, and Nature of the Business ...………………………………..…….. 16
Size, Scope, and Nature of the Product ………………………………………… 16
Size, Scope and Nature of the Market or Market Segments ……………………. 17
Life Cycle of the Business ……………………………………………................ 18
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Future Direction of the Business, Market or Market Segments ………………... 19
Business Competitiveness...………………………………………………………..………. 19
Business Analysis ……………………………………………………………….… 19
Major Competitors ………………………………………………………………... 20
SWOT Analysis ……………………………………………..…………………….. 21
Price Competitiveness Analysis of the Product or Service …………………..…… 23
Factors that will Affect the Market ………………………..………………….…... 24
PESTEL Analysis ………………………………………..…………………….….. 24
Population Growth ………………………………………………………................ 25
Income Changes ……………………………………………………..........…..…… 25
Increase/Decrease ………………………………………………………..……..….. 25
Market Potential ……………………………………………………….………………….... 25
Products or Services …………………………………………………………...….. .26
Demands and Usage of Trends in the Market………………………………...……. 26
Estimated Market Usage and Potential Share of the Market …………………....... 26
Marketing Strategies ………………………………………………………………………. .27
Potential Buyers of the Product and Services …………………………………. 27
Product or Service Distribution System ……………………………………… 28
Producers, Customers, and Buyers………………………………………...…….. 28
Marketing Strategies of the Proposed Business ………………………..……........ .28

CHAPTER III
TECHNICAL FEASIBILITY
Production Process And Flowchart ……………………………..…………………………. 29
Production Process…. …………………………………………………………. 29
Flowchart of the Production Process …………….…………………………..… 33
Location and Facility Needs ………………………………………………………….…....
Vicinity Map ……………………………………………………………................ 34
Actual Photo of the Proposed Business ……………………..……………………. 35
Proposed Layout of the Business after Renovation ………………………………. 35
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List of Equipment, Furniture and Fixtures with Prices ……………...……………. 36
Raw Materials and Supplies ……………………………………………………….. 37
Service Vehicles …………………………………………………….………………. 39
Packaging and Logo ………………………………………………….................... 39
Sustainability of Production Technology ………………………………………..... 40
Suppliers and Providers of Needed Supplies and Facilities ………..……............. 41
Competitiveness and Limitation of the Technology and Equipment ……............. 41

CHAPTER IV
ORGANIZATIONAL FEASIBILITY
Business Structure ……………………………………,,,,……………………………….... 42
Form of the Proposed Business …………………,,,,,,,,,……………………… 42
Availability of Manpower …………………………………..………………… 43
Governance and Decision Making Structure ………………,.,,,,,,,,,………… 43
Organizational Structure …………………………………………………………………. 44
Personnel of the Proposed Business ……………………….………………… 44
Organizational Chart of the Proposed Business …………………………… 44
Job Description and Job Specification of each Position …………………… 44
Operational Manager ………………………………………………….…… 44
Financial Manager …………………………………………………..……… 45
Marketing Manager ………………………………………………………… 45
Number of Employees with Corresponding Salary ……………………..… 46
Business Policies ……………………………………………………………………….. 46
General Policies ………………………………………………….……….... 46
Hiring Policies ……………………………………………………………… 48
Personnel and Working Policies …………………………………………… 49
Safety Measures …………………………………………………………… 49
Operating policies ………………………………………………………… 50
Quality Standards …………………………………………………………. 50
Waste Management ……………………………………………………… 51
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CHAPTER V
FINANCIAL FEASIBILITY
Capital Requirements and Project Cost……………………….......................................... 53
Breakdown of Initial Capital……………………………………………………………… 54
Financial Statements (1st and 2nd week)………………………………………………...... 54
Schedule of Operating Expenses……………………………………………..……. 54
Statement of Comprehensive Income…………………………………………...... 55
Statement of Changes in Equity…………………………………………….…….. 56
Statement of Cash Flow…………………………………………………..……...... 56
Statement of Financial Position………………………………………..………….. 57
Financial Statements (3rd and 4th week)…………………………………… ..………….. 58
Schedule of Operating Expenses………………………………………….......…. 58
Statement of Comprehensive Income……………………………………..…....... 59
Statement of Changes in Equity…………………………………………..…..….. 59
Statement of Cash Flow…………………………………………………..…..….. 60
Statement of Financial Position…………………………………………..…..….. 60
Financial Statements (5th and 6th week)……………………………………… ..….…...... 62
Schedule of Operating Expenses………………………………………..…....….. 62
Statement of Comprehensive Income…………………………………...…....…. 63
Statement of Changes in Equity………………………………………..….…….. 63
Statement of Cash Flow…………………………………………………..….….. 64
Statement of Financial Position…………………………………………..…..….. 64
Financial Summary………………………………………………………………..…..…….. 66
CHAPTER VI
SOCIO-ECONOMIC ASPECTS
Objectives……………………………………………………………………………………. 67
Social Responsibility of the Business……………………………………………….……. 67
Employees………………………………………………………………………… 68
Customers……………………………………………………………………… 68
Government…………………………………………………………………….. 68
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Community…………………………………………………………………… 68
Some Social and Economic Contribution…………………………………………........ 69

CHAPTER VII
APPENDICES
Biographical Sketch ……………………………………………………………….......... 71
Receipts …………………………………………………………………………............ 74
Documentation………………………………………………………………………....... 75
References……………………………………………………………………………….
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CHAPTER 1
DESCRIPTION OF THE PROJECT

Mango Jelly Tapioca is a delectable beverage that combines the succulent flavor of mango with
Tapioca to create a unique and flavorful experience. This fusion not only adds variety to the beverage
but also enhances its flavor, making it a pleasurable and invigorating treat for customers. In addition to
its delectable flavor, Mango Jelly Tapioca provides numerous health benefits, making it a valuable
option for consumers. Customers can experience a nourishing beverage in a single serving, as each
bottle contains essential nutrients and vitamins derived from fresh mango fruits.
The versatility of Mango Jelly Tapioca is one of its most remarkable qualities, as it appeals to
individuals of all ages. Whether you are a young child, adolescent, adult, or senior, this beverage will be
delectable and revitalizing. In addition, its low price makes it an attractive option for those seeking a
revitalizing drink without breaking the budget. Each bottle of Mango Jelly Tapioca is meticulously
handcrafted from fresh mango fruits to assure the utmost quality. This dedication to using fresh
ingredients ensures that customers will enjoy the authentic flavor of mango in every drink, resulting in
an authentic and gratifying beverage experience.

GENERAL INFORMATION
Mango (Mangifera indica L.) is a highly sought-after tropical fruit native to South Asia,
belonging to the Anacardiaceae family. Its popularity is widespread due to its rich flavor and nutritional
value. Mango production is characterized by high yields during a short period, but the fruit's
perishability poses challenges in terms of storage and preservation (Manica et al., 2001).
Various mango-based products have been developed to make use of the abundant fruit supply.
These include sliced and preserved mangoes in syrup, mango nectar, juices, candied sweets, cereals,
wines, vinegars, and lesser-known items like "amchur" or "amchoor" (dried and powdered mango) and
"chutney" (a savory sauce) (Manica et al., 2001). Among these products, jams and jellies account for a
significant portion of mango derivatives.

Considering the abundance of mangoes in tropical regions, the researcher proposes the sale of
refreshing mango jelly. This innovative treat aims to benefit the food industry, particularly the fruit
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sector, by providing an affordable, distinctive, and delicious option that can captivate consumers in the
modern era.

MISSION AND VISION STATEMENT

Mission
Our mission at Mango Jelly Tapioca is to establish a global presence while maintaining the
highest product quality and service standards. We are committed to providing our valued customers
with a genuinely delightful experience by providing them with a variety of exceptional products. We
endeavor to promote and exhibit the exquisite flavors derived from Philippine mangoes, highlighting
the rich culinary heritage of our country and satisfying our esteemed customers' sweet tooth cravings.

Vision
Mango Jelly Tapioca envisions being the epitome of customer satisfaction, guided by a team of
skilled farmers committed to the art of crafting exceptional beverages using freshly sourced mangoes
from the Philippines. We strive to exceed consumer expectations by providing them with indulgent
desserts that ignite their taste buds and leave a lasting impression. As we grow, our vision is to
continuously innovate and explore new and exciting flavors, pushing the boundaries of taste and
ensuring that every customer's experience is truly extraordinary.

Core Values
Mango Jelly Tapioca aims to be successful and well-known business venture soon. With prior
perseverance and loyalty, we aimed to provide all our customer’s wants and needs through:
Market the product’s with honesty always
Awareness in the product’s expiration and product’s environment storage
Nutrimental promotion of products
Gainful for both customers and seller’s health
Openness in new ideas and suggestions of customers’ feedback
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General Objectives
This study sought to investigate the feasibility of marketing Mango Jelly Tapioca as a
delicious and nutritious dessert using tropical fruit, Mango in Lucena City, Quezon Province. It
attempts to achieve the following objectives:
1. To contribute to the market of giving high-quality fresh fruit produced.
2. To sustain the customer satisfaction and needs.
3. To promote locally produced fruits to the general market.
4. To determine the profitability of the business.

Organization and Administration of the Proposal

Mr. Jasper N. Coloma, Mr. Kane Ezekiel Q. Saludes, and Mr. Clarence Jameson Oriola
constitute the dynamic business partnership that is Mango Jelly Tapioca. Our primary objective, based
in Lucena City, Quezon Province, was to determine the profitability of Mango Jelly Tapioca in the
local market through meticulous sample studies and thorough market analysis. A systematic approach
was utilized to ensure the effective organization and administration of our proposal. First, we
established a distinct organizational structure, designating each partner specific roles and
responsibilities based on their respective areas of expertise and strengths. This promoted effective
communication and teamwork within our group.
Next, we conducted extensive investigation and collect pertinent data regarding the dynamics
of the local market, consumer preferences, and the competitive landscape. This necessitated the
collection of primary and secondary data like market research reports. By analyzing this data, we
obtained valuable insights into the needs, demands, and potential opportunities of the target market. In
addition, we created a comprehensive business plan that includes marketing strategies, production
procedures, quality control measures, financial projections, and risk management. This exhaustive plan
guided the successful implementation and operation of Mango Jelly Tapioca.
To ensure the success of our endeavor, we prioritized establishing solid relationships with
local mango producers and distributors to ensure a steady supply of high-quality mangoes. In addition,
we utilized multiple marketing channels, such as social media platforms, local events, and partnerships
with local businesses, to promote and raise awareness of Mango Jelly Tapioca.
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Our operations were evaluated and monitored on a regular basis in order to trace our progress,
identify areas for improvement, and make informed strategic decisions. We were committed to
maintaining transparency and accountability in the administration of our organization, adhering to
ethical business practices, and meeting the needs of our stakeholders. We were confident that we were
able to establish Mango Jelly Tapioca as a successful and profitable business in Lucena City, Quezon
Province, due to our meticulous planning and administration of the proposal.

Project Location
The product manufacturer was in Santa Barbara Homes, Barangay Isabang, Lucena City,
Quezon Province. Since the Inter-Agency Task Force for the Management of Emerging Infectious
Diseases Resolutions is reducing limitations in the new normal, the researcher intended to set up stalls
and booths in the neighborhood or, if permitted, within the city. In the process, researchers produced
and created the product at home and sold it via social media websites through the platforms such as
Facebook and Instagram. Meet ups, online selling and for pickups are also considered as a mode of
selling within the targeted project location.

TIME AND DURATION OF THE PROJECT

ACTIVITY Mar April May June Jul Aug Sept Oct Nov
y
Formation of Partnership
Product Conceptualization
Preparation of the Project
Feasibility
Operational Feasibility
Choosing Target Market
Start of Normal Operation
Figure 1. Time Duration of the Project
Figure 1 depicts the timeline of the project, starting from the formation of the researcher's
collaboration in March 2022. The inception of Mango Jelly Tapioca and the preparation of its
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feasibility report took place concurrently during this month. The researchers dedicated the following
months, from April to August, to conceptualizing the paper and conducting an in-depth operational
feasibility study.
The substantial duration allocated for the operational feasibility study proved beneficial,
allowing the researchers to thoroughly assess various aspects of the project. This comprehensive
analysis aided in making an informed decision regarding the selection of the target market, with the
final decision being reached in June.Following the completion of the feasibility study and the selection
of the target market, the product transitioned into the next phase. In the second week of September
2022, Mango Jelly Tapioca officially commenced its normal operation, marking the beginning of its
journey in the market.
This timeline showcases the researchers' meticulous approach, ensuring that all necessary
preparations and assessments were undertaken before the product's launch. By dedicating ample time
to each phase of the project, the researchers aimed to maximize the chances of success for Mango Jelly
Tapioca.

Partnership
The foundation of a partnership necessitates the voluntary "association" of individuals who
"co-own" the firm and wish to run it for profit. A partnership can be formed either orally or in writing,
and a partnership agreement frequently governs the participants' relationships with each other and with
the partnership.
After a week of conversations and questions, the researchers verbally agreed to become
business partners because they share the same values, preferences, and ideals as the business.
Consequently, they also agreed on the positions and responsibilities given to everyone. From the first
week of May 2, 2022, researchers will concentrate on the formulation of obligations and policies.

Product Conceptualization
To come up with product ideas, researchers reviewed and polled a variety of people. As a
result of living in a rural area where fruits such as mangoes are abundant, researchers have the notion
to create nutritious and delectable sweets.
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After a week of partnership formation, the researcher produces the product's name, logo, and
packaging between the second and third weeks of May. May 2 to 9, 2022. The envisioned product will
be packaged in a 300ml clear "otso bottle" bearing the product's logo.

Preparation of the Project Feasibility

A feasibility study is merely an evaluation of the practicability of a given plan or approach for
a project. This is accomplished by examining the variables of technical, economic, legal, operational,
and time feasibility.
The researchers spent two weeks, from May 16 to May 23, 2022, collecting data, evaluating it,
and interpreting it in relation to the present market scenario, including market trends and the market
worth of products with comparable characteristics.

Operational Feasibility
The operational feasibility of a program, system, or project consists of utilizing, sustaining,
and executing the necessary operations. It applies to anybody who creates or administers a system.
Certain standards must be met for a project or system to be considered operationally practicable. These
criteria are given as questions needing precise solutions (Weber, 2019). The feasibility was studied
and confirmed beginning from 16 May 2022. The researcher conducted trials prior to family taste tests
and gathers information and suggestions to enhance the product's flavor quality.

Choosing Target Market

It took one week during the fourth week of May to complete the assignment, considering
demographic data such as location, workforce, taste preferences, and psychographics. As target
markets, the researcher selected aged 20 to 40. Since they were the ones who are employed and
capable to purchase, discover, and test new foods and sweets after work, they were the core
demographic.

Start of Normal Operation

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A sustainable business strategy refers to a combination of business goals and the social
environment that has been incorporated into the business goals, operations, management, and business
planning with the aim of achieving long-term business sustainability that is highly valued by the
business, its employees, its customers, and its surrounding communities (Evans et al., 2017,
Geissdoerfer et al., 2018; Pieroni et al., 2019; Fernando et al., 2019).
Social media platforms, notably Facebook and Instagram, were used to promote the opening
of Mango Jelly Tapioca on March 20, 2022, after being accepted by the panelists, with the goal of
producing profit in six weeks, proved the commercial feasibility of the product.
The researcher began the sales strategy with Facebook and Instagram posts. Beginning with
made-to-order demand items, pre-orders were also delivered on the same day. Those who assisted the
researcher in promoting their product will receive a discount and free delivery. Mondays and
Wednesdays are the days of the week when the product is manufactured, as it must be refrigerated
before being consumed or delivered.
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CHAPTER II
MARKET FEASIBILITY
Market feasibility is an essential component of the overall feasibility study, evaluating the
potential success of a product in a particular market. This chapter intends to evaluate the market
viability of Mango Jelly Tapioca by identifying potential markets, analyzing competition, evaluating
market growth prospects, and undertaking a thorough market analysis.

BUSINESS DESCRIPTION
The proposed name for this enterprise is Mango Jelly Tapioca. Mango, the national fruit of the
Philippines, has inspired the researchers to select it as the primary component of their product. In
addition, the product contains Tapioca, a carbohydrate extracted from cassava roots, and Jelly, a
delicious confection made from gelatin derived from seaweed. All of these constituents are sourced
locally, demonstrating the researchers' dedication to promoting and bolstering Philippine products. The
researchers foresee the enterprise as a prosperous one that will contribute to public health and benefit
Filipinos.

Size, Scope, and Nature of the Business

Mango Jelly Tapioca, a small company that specializes in the creation of chilled treats that are
rich, nutritious, and suitable for people of all ages, serves the Filipino market. Their target market was
the Filipino population. The company was managed by three individuals, each of whom has delineated
for themselves certain responsibilities and responsibilities as business proprietors. The prior agreement
guarantees that the partners will partake equally in both the profits and losses.

Size, Scope and Nature of the Product

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Mango Jelly Tapioca is an innovative take on a traditional Filipino delicacy. While coffee syrup
is a popular option, the researchers have developed a mango-based confection that is creamy. This
delectable delicacy has a fruity flavor that is revitalizing and appealing to a broad variety of palates.
The inclusion of cream and sweetened condensed milk improves the texture, culminating in a delicious
dessert. The yellow and white color scheme of the product's packaging encourages consumers to
indulge in this enticing confection. The product is packaged in a 300 ml plastic container to ensure
freshness and an expiration life of one to three days when refrigerated.
The market feasibility analysis highlighted the success and acceptability potential of Mango
Jelly Tapioca in the targeted market. The product's unique combination of ingredients, alluring flavor
profile, and emphasis on local procurement contribute to its marketability. The subsequent chapters
will delve deeper into the market analysis, target demographics, and marketing strategies, providing a
thorough assessment of the product's viability and success potential.

Size, Scope and Nature of the Market or Market Segments

The Mango Jelly Tapioca considers everyone as a consumer of their product. Since it is a
dessert made for all of ages taste bud and can be afford by just anyone. The researchers took the time
and made the effort to distinguish and comprehend their needs, desires, and taste preferences to ensure
customer satisfaction with the innovative product.
Consequently, various of social media platforms were used to promote and sell the product
through online selling. Since the location of the business is in Lucena City, online transaction made it
easier to reach customers and helps them to choose the right amount of sweets preferences that they
like in the product. Customers were easily segmented based on geographic and demographic data; for
instance, customers living outside Lucena City prefer to purchase in larger quantities or make a pre-
order or request a day in advance due to the difficulty of delivering it through public transportation,
given that case, an additional fee for deliveries was charged.

Demographic Behavioral Psychological

15 y/o onwards Geographic
All genders Regular Ocassion People who loves
Santa Barbara
Older Celebrants sweets
Homes,
Single Wholesalers
Barangay People who is
Resellers
Students, Isabang, Lucena capable of buying
Workers City desserts
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Figure 2. Demographic Profile of the market.

Figure 2 is the demographic characteristics of Mango Jelly into four bullet points which is
identified by the researchers. Based on age, gender, status, and profession. Since the price of the
product is 75 pesos, the target age will be 15 and older, as they are the dessert lovers who can afford to
buy goods. While gender comes from all genders because to the fact that the product is for everyone
who desires it. Regarding status and occupation, the researcher focuses on those who can afford to
purchase their items in terms of income.
The location picked by the researcher to offer the merchandise is Barangay Isabang, Lucena
City because the site is close to marketplaces and schools and is central to the spot where researchers
from different cities may complete the product. In terms of behavioral aspects, the researcher
considered the circumstances in which they believe this product to be timely and applicable to any
event. While celebrants are for individuals who are celebrating birthdays, baptisms, or a simple family
gathering, this product is a tasty and easy-to-purchase dessert. The researcher also included resellers
and wholesalers for they aided in product distribution and promotion. Finally, the researcher included
only two psychological characteristics, as the customer of the product is someone who enjoys sweets
and can afford to purchase it.

Life Cycle of the Business

The business life cycle is the progression of a business in phases over time and is most divided
into five stages: product development phase, market introduction phase, growth phase, maturity phase
and decline/stability phase.
In the product development phase, before deciding what type of business to pursue, the
researchers conducted a community survey to determine the dessert preferences of residents. Because
they will be the product's target market, it is crucial to understand their preferences and suggestions.
Researchers were able to create and visualize the success of 'Mango Jelly Tapioca' because of the
feedback they received from their peers.
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In the phase of product introduction to the market, the researcher conducted an experimental
test. They conducted a taste test at home with their families and closest friends. As soon as they
determined the suitable taste, they advertised it on Facebook and Instagram, as these platforms are
more applicable in the new normal environment brought about by the pandemic.
With the growth phase, researchers anticipated a rise in sales, and manufacturing begins to
accelerate, accompanied by a growth in revenue from one year to the next. In this phase, the researcher
intends to boost the manufacturer's profit and sales demand by 15 percent per production process.
At the maturity phase, the product reached a larger target audience because of the demand
cycle, which continues regardless of whether business is booming or in decline. The researcher
devised a strategy that will make consumers more eager to purchase the product. Free shipping and a
20 percent discount on orders of 10 or more items for limited time and events such as Valentine's Day,
the first of every month, Christmas, and New Year's.
The owners anticipated that at this stage, the company was strong enough to serve the local
community as well as customers outside of Quezon Province.
In decline/stability phase, shows up when quantity demanded has exceeded or beyond its peak.
However, at stage, consumption will remain constant or gradually decrease as a newer product renders
the older product obsolete. As well as every product will have a purpose, but before that, the researcher
will make sure that the product is commercially successful and attainable in Lucena City.

Future Direction of the Business, Market or Market Segments

The path a company plans to take is known as its business orientation. It's possible both in the
short and the long term. The short-term objective of the researcher is to turn a profit from the very first
income generated by product sales. The following step is to manufacture and then sell another box of
it.
Long term, the owners of the company intended to look for restaurants as partners such as
Stone Grill, Antigua, and Buddy's as well as hotels such as Queen Margarette in Lucena and in other
nearby cities as well as well-known catering services. In addition, they planned to look for well-known
catering services. Which the researcher intends to give at a price that is both reasonable and
competitive as suggestions to the locations.
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BUSINESS COMPETIVENESS
Competitive competition depends on several elements, including product differentiation on the
market, customer brand loyalty, and media pricing comparisons (Logan, 2021). Exit barriers; low
market growth rates (growth of a particular company is only possible at the expense of a competitor);
high strategic stakes in capital equipment, research, or marketing; and capacity that can only be
increased in large increments all contribute to a high level of competitive rivalry. In such a
circumstance, businesses would implement the required methods to maintain their market share. A
highly competitive corporate climate leads to price competition, profitability, and innovation.

Business Analysis
While analyzing the gathered information about the business nature of the product, the
researchers concluded and demonstrated that selling Mango Jelly Tapioca is much simpler online,
particularly in the neighborhood Facebook groups, because there were few competitors in the area. In
addition, purchasers from distant places are simple to connect with due to the availability of online
payments that they may make immediately or on the day of product delivery. The business owners
prepared infographics about the health advantages of mango, which is presently the major ingredient
in 'Mango Jelly Tapioca,' for extra advertising.

Major Competitors
Business competition is unavoidable in any location because the number of customers moving
from one location to another is increasing. Mango Jelly Tapioca was completed, promoted, and
advertised on the internet. It is also available to local retailers, wholesalers, and resellers. Furthermore,
the researcher discovered that Mango Jelly Tapioca does not have many competitors both online and
in person. The information gathered about the competitors aided the business owners in their efforts to
promote and sell the product.
COMPETITORS PRODUCTS LOCATION PRICE
Slushies by LJ  Mango Jelly Lucena City Town ₱ 55.00
 Coffee Jelly Proper
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Noah’s Art Sweets and Cravings  Jelly in a Tayabas City Town ₱ 69.00
bottle Proper but can deliver
 Strawberry in Lucena and another
 Mango near City.

 Pandan
 Avocado
 Melon
 Coffee Latte
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Loisang Mango Jelly Tapioca  Mango Jelly Lucena City Town ₱ 50.00
Proper

Ate Che Creamy Mango Tapioca  Mango Jelly Lucena City ₱ 75.00

Figure 3. Competitors of the product.

Figure 3 is the possible competitors of the product. The shop and products inserted above are
the near competitors of Mango Jelly Tapioca and are established a year before the researcher’s
product. Although Mango Jelly Tapioca has different taste because it is made patiently and tested
numerous times for the right amount of sweetness, and to better plan and comprehend the
competitiveness of the product in the market, the researcher employed SWOT analysis to learn more
about the company's internal and external operations.

SWOT Analysis
The SWOT analysis is an extremely useful tool for understanding and decision-making for all
sorts of situations in business and organizations.
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Figure 4. SWOT Analysis of the product.

Figure 4 is the SWOT Analysis of the product where the Strength of the products are the
market, the customers, packaging, price, and the package offer of the business plan. In the weakness,
the product is seasonal which may cause the production and the price of the ingredients used. As for
the opportunities, the locality of the product and the social media platforms are seen as positive effect
in the business and the threats include the mentioned competitors of the same product.

Strength Weakness
Health benefits of Mango Unpopularity of the Product
Less Competitors Magoes are easily ripe
Less Capital Expenses Free Delivery Promo
Reasonable Price Expiration is in 3 days
Easy Profit Location Mangoes are seasonal Fruit
Expiration of the Packaging

Opportunities Threats
More people are into Mangoes Competitors has been in the market for over a
Healthy Dessert year and gained numbers of customers.
Online Selling Products Budget
Fast Selling during Summer apital Expenses
Mangoes has a vitamins extract There are lot of Competitos
There are fast food who offer mango desserts
like Jollibee
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Figure 5. SWOT Analysis of the product in terms of mango jelly tapioca

Figure 5 is the SWOT Analysis of the product in terms of the Mango Jelly Tapioca product
named, “Mango Jelly Tapioca”. The Mango Jelly Tapioca SWOT analysis has health benefits, fewer
competitors, fewer capital expenses, and reasonable prices, and its competitor has dominated the
market in terms of differences in Strengths, wherein the competitors have more years in the market,
loyal customers, build-up packaging, and prices that offer a Buy 1 get 1 free promotion. While both
Weakness and Mango are seasonal products, Mango is the weaker of the two. Mangos are a tropical
fruit whose peak season is from May to April. Consequently, Mango prices might fluctuate with the
seasons and months. Additionally, the shelf life of Mango Jelly is only three days if refrigerated. In
addition, mangoes belong to the category of easily ripening fruits, thus researchers and rivals must
optimize its selling time. Regarding Opportunities, they are both located in Lucena Town Proper and
provide delivery there. Additionally, they both have an online selling platform, Facebook Pages, where
customers can simply purchase products and communicate with merchants. In terms of Threats, rivals
have years of expertise in the industry, whereas Mango Jelly Tapioca is new to the market and has a
small consumer base. Additionally, it has fewer capital expenditures, making it more suited for small
business startups.
The same analysis was applied in both terms and Figure 5 shows that the opportunity of the
product was its healthy content, and the strength was the easy profit location that can contribute to the
sales of the product. However, the weakness shows that the expiration date of the product was only
three days shelf life that might contribute to the over-all quality of the product. Through the analysis, it
also shows that the threats are also budgets and less capital expenses.

Price Competitiveness Analysis of the Product or Service

The product varies according to the size of the plastic container, the researcher marked up the
price of Mango Jelly Tapioca to ₱ 75.00 a piece after calculating the entire cost of goods and other
expenditures and dividing it by the final production. Prior to introducing the product to the market, the
 MARYHILL COLLEGE
researchers conducted a thorough market pricing analysis. Consider if the pricing is reasonable to
many buyers.
To assure its competitiveness, several pricing comparisons were done with the market value of
products of the same likely kind that were offered on the market. Taking into an account the side of
the bottle utilized by the researcher as well as the logo and other costs, the price of ₱ 75.00 seemed
reasonable. Mango Jelly Tapioca is marketed as a low-priced, creamy treat that is both refreshing and
inexpensive.

Factors That Will Affect the Market

The PESTLE Analysis was utilized by the researcher to explore and assess the market-
influencing aspects.
A PESTLE analysis is a framework or instrument used by marketers to assess and monitor the
fundamentals (external marketing environment) aspects that influence an organization, company, or
industry.
 MARYHILL COLLEGE

The PESTLE analysis concentrates on meeting the objectives of the target market. Politics-
wise, business owners will endeavor to implement legal requirements in order to re-register their
company and satisfy its requirements. The company prioritized cost-effectiveness by using fresh
ingredients and introducing a diversity of citrus flavors. By observing these crucial Indicators, the
company will gain a competitive advantage. The PESTEL analysis demonstrates that innovative
strategies, such as enhanced ingredient planning, a focus on waste management, and sustainability,
contributed to the company's success.
 MARYHILL COLLEGE
Population Growth
According to Phil Atlas, Lucena City has 33 Barangays and as per updated population growth
data, it has over 1.56% increase per year, which resulted the mass consumption and needs of the
people in the town.
The researcher benefited from the continuously developing community in the target market,
offering Mango Jelly Tapioca, which is consumable and meets the fundamental requirements of every
person specifically those are older and health conscious.

Income Changes
COVID-19 affected the whole nation, resulting in a greater Philippine unemployment rate. By
doing so, individuals were frugal and only purchased needed items. This circumstance undermines the
researchers' ability to launch a firm, as more individuals decide to conserve money. In addition, the
researcher's financial resources are restricted since they are still students.

Increase/Decrease
Population growth is advantageous to the researcher. The greater the number of consumers,
the greater the likelihood of acquiring new customers. There are a lot of customers that purchase and
enjoy Mango Tapioca Jelly due to its reasonable rates, since it is a healthy dessert option and
consumers are budgeting their money for necessities such as food.
Even though a business’s ability to acquire customers is significantly hindered by a decline in
consumer spending, there is no reason for an entrepreneur to give up and cease customer acquisition
efforts. Because establishing a business includes taking risks, it is prudent to get experience in a low-
rate economy to lay the groundwork for future development; after all, Filipinos have shown remarkable
adaptability in the face of unanticipated obstacles.

MARKET POTENTIAL
Filipinos are inventive in every way, and because "Mango Jelly Tapioca" is a locally produced
item, it is acceptable in their eyes. Filipinos like both intimate and large parties with a variety of foods
and sweets. For this reason, the researchers chose to build a company that is simple to make, serves
 MARYHILL COLLEGE
cold, sweet, and creamy foods that may brighten everyone's mood at the table and is priced affordably
and competitively.

Products or Services
Products and services need to fulfill beyond client expectation. The advantages acquired and
supplied by the product must be suited for market categories such as age and gender. The product
should have a thorough and clear explanation regarding its characteristics and fresh selling proposition
should be researched.
The product Mango Jelly Tapioca is being brought to the market. It contains a high-quality ingredient to
ensure that it is nutritious and edible. It is packaged in plastic bottles with a label and expiry date on the
side since packaging may aid in attracting clients both physical and digital.

ESTIMATED MARKET USAGE AND POTENTIAL SHARE OF THE MARKET

Mango Jelly Tapioca Sales Projection for Six Weeks
Unit Sales Week 1 and 2 Week 3 and 4 Week 5 and 6
Estimated Demand and 40 bottles 50 bottles 60 bottles
Sales Projection
Actual Sales ₱ 3,000 ₱ 3,750 ₱ 4,500
(X selling price at ₱
75.00)

The total target sales for six weeks is ₱ 11,250.

Formula: Total demand (6 weeks) x Selling Price = Total Unit Sales
Unit Sales Week 1 and 2 Week 3 and 4 Week 5 and 6
Actual Unit Number of 45 bottles 53 bottles 67 bottles
Sales
Actual Sales ₱ 3,375 ₱ 3,975 ₱ 5,025
(X selling price at ₱
75.00)
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The total actual sales for six weeks is ₱ 12,375.
Formula: Total demand (6 weeks) x Selling Price = Total Unit Sales

There were total of six weeks forecast that determined the sales of Mango Jelly Tapioca gets.
By multiplying the number of items sold in each amount of time by their selling price, the researcher
figured out how much money they made. For inventory purposes, calculations were being broken down
into weeks to be clearer. To figure out their profits, they subtracted their total production costs and the
cost of the utilities they use. By multiplying the number of items sold in each amount of time by their
selling price, the researcher figured out how much money they made.

MARKETING STRATEGIES
Mango Jelly Tapioca differs from the normal Mango sago dessert in that it is made healthier so
that customers would want to purchase it again.
To accomplish this objective, the researchers devised marketing methods for customers that
may be implemented through the internet and social media. The business's initial approach for
promoting its product to the public was to build brand recognition, consumer awareness, and stronger
relationships with its target market.
Specifically, the researcher uploaded and promoted Mango Tapioca Jelly using Facebook
Business tools. Given the possibility to contact target audience, the researcher will spend in Facebook
ads features to raise the number of target audience users in the city.

Potential Buyers of the Product and Services

Since largely marketing the goods was done via internet/ social media possible consumers of
the product was the people who love to shop online and has an active social media account. In
determining possible purchasers of the goods, the researchers performed market segmentation such as
demographically, geographically, and behavioral or psychographic features of the target market people.
Mango Jelly Tapioca potential buyers are in the age of 20-60 years old that are commonly
workers who wants to stay fit and eat healthy desserts that will not affect their body if they consume
more than one bottle. Income and Satisfaction purchasers are also on
 MARYHILL COLLEGE
the list of those for whom the researchers give additional bonuses to their wholesalers and repeat
consumers. Specifically, it targeted these consumers:
• People from Millennium Generation

• People from Generation Z

• Working adults

• Students from the nearby area

• People who enjoy sweets

• People who enjoy fruits and beverages

Product or Service Distribution System

The development of product distribution included both the sale and delivery of the goods from
the maker to the customers. The system of product distribution is the conduit via which the product will
reach customers quickly and in excellent condition. When launching a firm, it is crucial that the
administration spread their goods in a manner that achieves strong sales and meets client expectations.

Producers, Costumers, Buyers

Mango Jelly Tapioca has two alternatives of distribution: manufacturers and merchants that
guarantee the product reaches its intended consumers as quickly as possible. One is the direct way, in
which consumers may have bought directly from the manufacturer to save extra shipping costs and get
discounts for merchants. Using a telecommunications system and a social media account to place an
order and select between in-person pickup and home delivery is still another method.
MARKETING STRATEGIES OF THE PROPOSED BUSINESS
The marketing strategy used determines the success of the feasibility of the product. It is one of
the essential steps in introducing the product to the general and targeted market.
Since the duration of the selling was constraint and compliant to COVID-19 protocols, the researchers
decided to divide the selling strategy into two parts: Online Selling and Direct Selling.
 MARYHILL COLLEGE

Figure 5. Selling Strategies Employed in the Proposed Business

Figure 5 shows the strategies used by the researchers to make the study effective. It was
divided into two which is one is the Online Selling. This is the approach use in order to gather more
consumers despite the pandemic and to reach more market through the use of online social media
platforms such as Facebook. The strategy that would be applied is through postings and infographics
as well as publicity materials that may attract potential buyers about the product.
On the other hand, the direct selling, would comply to COVID-19 protocols and guidelines and
would be done in utmost safety, this strategy includes direct selling through communication and face to
face interaction with the general market.
 MARYHILL COLLEGE

CHAPTER III
TECHNICAL FEASIBILITY
The technical feature of Mango Jelly Tapioca describes the functional activities of the research
as well as an examination of the numerous aspects that influence its organizational and technological
activities. It describes how the product will be supplied, including transportation, business location,
resources, labor, and required technology. This evaluation focuses on the organization's help of
technologies.

PRODUCTION PROCESS AND FLOWCHART

Production Schedule
Production Schedule showing the process of syncing and planning the steps in manufacturing
process to ensure that the product has good in quality and will be delivered to customer in time.

Days of Schedule Activity

Saturday-Sunday Taking up pre-orders
Monday Purchasing of raw materials
Tuesday-Thursday Selling
Friday Inventory
Figure 8. Weekly Schedule of the product

Figure 8 shows the weekly schedule of the product by which the weekends are solely for the
taking of pre-orders and weekdays aside from Wednesday was used as the production date and the
inventory.
Production Process
On making Mango Jelly Tapioca the following steps are made.
a) Prepare all the ingredients such as mango, evaporated milk, all purpose flour, condensed milk,
and Jelly mixture.
 MARYHILL COLLEGE

b) Open the mango and slice the mangoes into cube sizes.

c) Mix all the liquid ingredients in the same bowl; the evaporated milk, condensed milk, and all-
purpose cream.

d) In a separate bowl, boil the water and add the Jelly mixture to dissolve. Add sugar to taste.
 MARYHILL COLLEGE

e) Pour the mixture of Jelly in a separate container and let it rest until it holds its shape. After
several minutes, the Jelly will be solidified. Cut it into cubes and set-aside.

f) Add water to a bowl, then add the liquid ingredients.

Combine the milk mixture and the cube sized Jelly, then add the sliced mango. Mix it together
carefully.
 MARYHILL COLLEGE

Place the Mango Jelly Tapioca in a desired container. Sealed it tightly.

Flowchart of the Production Process

Figure 9. Flowchart of the Production Process

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Figure 9 shows the process that starts with the suppliers up to the consumers. The researcher
purchases the ingredients then get an inventory to quantify the ingredients. After that, the process of
manufacturing took place by which was given to the consumers through the proposed marketing
strategies.

LOCATION AND FACILITY NEEDS ACCESS TO MARKETS

The business owners proposed location was only a less than kilometer to the public market
and a minute away to the grocery stores. Because of the way that items were sold, anybody with an
internet connection and a Facebook account could enter the market. This was possible since
transactions took place online. It is essential for the success of a firm that researchers not only can
purchase high-quality raw materials, but also to sell their products in the market without encountering
problems such as those caused by obstacles.

Vicinity Map
Since there are COVID-19 pandemic and has rising numbers of positive cases, the customers
are engaged into online shopping of different goods even on food. Which is beneficial to the
 MARYHILL COLLEGE
proponents of Mango Jelly Tapioca.
Figure 10. Vicinity Map of the locality.
The center of Quezon Province is Lucena City but since all the business owners are far from
each other, they decided to choose and manufacture in Tayabas City. Specifically, in Blk 25 L5 Ponce
Street, Sta. Barbara Homes, Brgy. Isabang, Tayabas City.

Actual Photo of the Proposed Business

The proposed business venture was a small stall led by one or two sellers at the same time.
Proposed Layout of the Business After Renovation

The layout of the business after renovation is more spacious in size but still had the aesthetic of a
friendly small stall. It also uses the same color scheme. The seller would be three in minimum and
there are two seats for the consumers to dine-in.
 MARYHILL COLLEGE

LIST OF EQUIPMENT, FURNITURE AND FIXTURES WITH PRICES

Equipment and Furniture Prices
Mixer
The business owners house has the
equipment.

Mixing Bowl

The business owners house has the

equipment.

Freezer

The business owners house has the

equipment.
T
 MARYHILL COLLEGE
Casserole for Jelly

The business owners house has the

equipment.

LPG Tank (refilled)

₱ 900.00

RAW MATERIALS AND SUPPLIES

The following are the raw materials needed to make the Mango Jelly Tapioca:
Mango

It is the main ingredient to create the Mango

Jelly Tapioca.
 MARYHILL COLLEGE
Mango Flavored Jelly Powder

It is used to strengthen the taste and aroma of

the mango.

Condensed Milk

It is used to sweeten the product instead of

using powdered sugar.

Evaporated Milk

It is used to give nuance and richness to the

dessert.

All Purpose Cream

It is used to balance the sweetness and

thickness of the product.
 MARYHILL COLLEGE

SERVICE VEHICLES
The Mango Jelly Tapioca provided free delivery inside the city limits. Due to the epidemic and the
existence of health standards, the researchers use a motorbike to deliver the items to the customers.
Outside the city, deliveries will be made by riders such as "Angkas" and "Toktok."

PACKAGING AND LOGO

Mango Jelly Tapioca is a dessert that is usually present in all festivals and events of Filipino
Household. The components of it are fun to combine and simple to get that is why, it is a go-to dessert
of everyone. The product packaging is a basic plastic bottle that is accessible in the near marketplace
along with the packaging is the logo in the middle to proudly show the manufacturer’s name and pride.
Since it is in a bottle, the packaging may be recyclable too. The logo of the product is basic but
attractive to the eyes of buyers. The researcher chose black as a backdrop color as it fits the yellow-
orangish tone of the logo. There is just one component in the logo and that is the key ingredients of the
dessert which is the Mango. As an outcome, the logo itself appeared in timely and in trend.

Product Logo

Figure 11. Mango Jelly Tapioca Logo

Figure 11 is the official designed logo of the Mango Jelly Tapioca whereas the researchers
used blue and yellow to attract the eyes of the consumers in all ages. It also includes the mango
 MARYHILL COLLEGE
illustration to highlight the main ingredient of the product. The design was made simple and
minimalistic to attract more buyers and to inflict interest to the public.

Packaging

Figure 12. Packaging of the Product

Figure 12 is the packaging of the Mango Jelly Tapioca, and it was placed in a 300 ml “otso”
plastic bottle. This is to give buyers the ability to choose. The design packaging was also ideal and
convenient as it is in bottle size—making it easier to carry, dispose and even reuse.

SUSTAINABILITY OF PRODUCTION TECHNOLOGY

Attaining innovation considerably influences corporate operation today. It promotes corporate
efficiency. Computer programs and commercial software were being produced for the efficiency of
both clients and enterprises. Technology profited in terms of internet business initiatives that other
company owners employ.
Through technology, the researchers simply identified and collected data about the product
and readily found ingredients and location to purchase it online. With the use of the internet, the
researcher simply publicized and sold the Mango Jelly Tapioca.

Suppliers and Providers of Needed Supplies and Facilities

In terms of the location, the researcher bought the raw products in the Lucena City Public
Market specifically located at C.M. Recto St, there were no specific suppliers since the raw products
can easily be found in the marketplace. Given the contact number of the repeat supplier “Mileth Store”
on the second floor of the market, the contact number details were given +(63)9277314887.
 MARYHILL COLLEGE
Specifically, the Facilities that were being used was in the house of Mrs. Ginalyn Coloma.
She provided and guided the need of the business owners. She extended her warmest welcome through
the journey.

Competitiveness and Limitation of the Technology and Equipment

The Covid-19 pandemic has affected many institutions globally and society at large and it is
obvious that the impact will take time for normality of life again. The World Health Organization
(WHO) has defined Covid-19 as Corona Virus, a disease caused by the new Corona Virus called
SARS-Cov-2, the symptoms of which include, coughing, breathing problems, fatigues, loss of taste
and smell, which can take up to 14 days to show the signs (Baum & Hai, 2020). All through-out the
pandemic, the modernization of technology has risen as well as the establishment of different online
businesses.
In favor to the situation given, the researcher used technology to sell Mango Jelly Tapioca in
the online marketplace. Various of payments method were available but the researcher specifically
uses the GCASH, PAYMAYA & Coins as an online payment method.
 MARYHILL COLLEGE

Chapter IV
ORGANIZATIONAL FEASIBILITY
An organization works is a competent background information on the founders and principles
of the firm and what talents they can bring to the business. It comprises explanation of your company
structure and organizational structure. In this chapter the researcher handles the overall organization
layout of the firm. The management components propose a clear and accurate assignment of jobs and
responsibilities.

BUSINESS STRUCTURE
Mango Jelly Tapioca is a microbusiness engaged in the production of a delicious dessert. It is
managed by three Maryhill College students who decided to contribute cash and work to the
development of the firm and to split the profits and losses equally among themselves. The firm is
intended to generate cash while contributing to the community's public health. Since booths and kiosks
are unavailable during this time, the business is conducted from home. The creation and operation of a
business are depending on the number of online pre-orders.
Form of the Proposed Business
The enterprise's founders constituted a general partnership. The partners invested their funds
in the firm, and each received a portion of the gains and shared in the losses. The most frequent kind
of partnership formed when beginning a small company is a general partnership, in which all partners
engage in some capacity in the day-to-day operation of the firm.
The benefits of a partnership
• your company is benefiting into unique and less expenses business.
• Control and administration shared with additional parties.
• Minimal reporting required.
• the enterprise has access to more financing.
• increased borrowing ability.
 MARYHILL COLLEGE
Availability of Manpower
The number of skilled workers and students working around the area of Lucena City brought
an ease in availability of manpower for the researchers if the project was proven to be feasible in the
area since Mango Jelly Tapioca can is a business that has unlimited resources and can be found in
simple stores. Although starting a business is not easy, it was possible with the help of the family
members and support of the friends of the researchers.
 MARYHILL COLLEGE

Chapter V
FINANCIAL FEASIBILITY
A financial feasibility study is essentially a tool used to introduce outsiders to your business
plan or idea, whatever it may be. The study details the amount of money necessary to fund your
project, along with where that money is coming from and how it will be spent once it is acquired.

CAPITAL REQUIREMENTS AND PROJECT COST

FINANCIAL STATEMENT
1. Initial Capital is shared by the partnership
Coloma, Jasper N. ₱ 600.00
Saludes, Kane Ezekiel Q. ₱ 600.00
Oriola, Clarence Jameson ₱ 600.00
₱ 1,800.00
2. The products of the business:
Selling Price
Mango Jelly Tapioca ₱ 75.00 (300 ml bottle)
3. Cost of Sale is composed of production expenses such as transportation and printing expenses.

BREAKDOWN OF INITIAL CAPITAL

Initial Capital ₱ 1,800.00
Cash ₱ 1,800.00
Total Capital ₱ 1,800.00
 MARYHILL COLLEGE

Mango Jelly Tapioca

(1st and 2nd Week)
SCHEDULE OF OPERATING EXPENSES

Raw Materials Quantity Unit Price Cost for two weeks

Mango 3 kg. ₱ 80.00 / kg. ₱ 240.00

Gulaman Powder 4 packs ₱ 13 ₱ 52.00

Condensed Milk 3 cans ₱ 45.00 ₱ 135.00

Evaporated Milk 10 cans ₱ 27.00 ₱ 270.00
All Purpose Cream 5 cans ₱ 65.00 ₱ 325.00
Tapioca Pearl 1 kilo ₱ 80.00 ₱ 80.00
Plastic Bottle 45 pcs. ₱ 8.00 ₱ 360.00
Logo Printing 5 pages ₱ 8.00 ₱ 40.00
LPG ₱ 50.00 ₱ 50.00
Transportation Expense ₱ 50.00 ₱ 50.00
TOTAL ₱ 1, 602.00

SCHEDULE OF SALES
Mango Jelly Tapioca
Beginning 0
Add: Produce/2 weeks
45 bottles
Less: Ending inventory 0
Sold/2 weeks
45 bottles
Multiplied By Selling Price ₱ 3,375.00
Total ₱ 3,375.00
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Mango Jelly Tapioca

Statement of Comprehensive Income
(1st and 2nd Week)

Sales ₱ 3,375.00
Less: Supplies Expense ₱ 1,512.00
Printing Expense ₱ 40.00
Transportation Expense ₱ 50.00
Cost of Goods Sold ₱ 1,602.00
Net Income ₱ 1,773.00

Mango Jelly Tapioca

Statement of Changes in Equity
(1st and 2nd week)

Beginning Capital ₱ 1,800.00

Add: Net Income ₱ 1,773.00
Ending Capital ₱ 3,573.00

Mango Jelly Tapioca

Statement of Cash Flow
(1st and 2nd Week)

Cash Beginning balance

Cash: Investment ₱ 1,800.00
Cash: Sales ₱ 3,375.00 ₱ 5,175.00
Less: Expenses
 MARYHILL COLLEGE
Supplies Expense ₱ 1,502.00
Printing Expense ₱ 50.00
Transportation Expense ₱ 50.00 ₱1,602.00
Cash Ending Balance ₱ 3,573.00

Mango Jelly Tapioca

Statement of Financial Position
(1st and 2nd Week)

Assets
Current Assets
Cash ₱ 3,573.00
Total Assets ₱ 3,573.00

Liabilities and Equity

Current Liabilities
Equity
Beginning Capital ₱ 1,800.00
Add: Net Income ₱ 1,773.00
Total Equity ₱3,573.00
Total Liabilities and Equity ₱ 3,573.00
 MARYHILL COLLEGE

Mango Jelly Tapioca

(3rd and 4th Week)
SCHEDULE OF OPERATING EXPENSE

Raw Materials Quantity Unit Price Cost for two weeks

Mango 3 1/2 kg. ₱ 80.00 / kg. ₱ 280.00

Gulaman Powder 4 packs ₱ 13 ₱ 52.00

Condensed Milk 4 cans ₱ 45.00 ₱ 135.00

Evaporated Milk 12 cans ₱ 27.00 ₱ 324.00
All Purpose Cream 5 cans ₱ 65.00 ₱ 325.00
Tapioca Pearl 1 kilo ₱ 80.00 ₱ 80.00
Plastic Bottle 55 pcs. ₱ 8.00 ₱ 440.00
Logo Printing 5 pages ₱ 8.00 ₱ 40.00
LPG ₱ 50.00 ₱ 50.00
Transportation Expense ₱ 50.00 ₱ 50.00
TOTAL ₱ 1,776.00

SCHEDULE OF SALES
Mango Jelly Tapioca
Beginning 0

Add: Produce/2 weeks

53 bottles
Less: Ending inventory 0

Sold/2 weeks 53 bottles

Multiplied By Selling Price 53 bottles x ₱ 75.00

Total ₱3,975.00
 MARYHILL COLLEGE

Mango Jelly Tapioca

Statement of Comprehensive Income
(3rd and 4th Week)
Sales ₱ 3,975.00
Less: Supplies Expense ₱ 1,686.00
Printing Expense ₱ 40.00
Transportation Expense ₱ 50.00
Cost of Goods Sold ₱ 1,776.00
Net Income ₱ 2,199.00

Mango Jelly Tapioca

Statement of Changes in Equity
(3rd and 4th Week)
Beginning Capital ₱ 3,573.00
Add: Net Income ₱ 2,199.00
Ending Capital ₱ 5,772.00
Mango Jelly Tapioca
Statement of Cash Flow
(3rd and 4th Week)

Cash Beginning balance

Cash: Investment ₱ 3,573.00
Cash: Sales ₱ 3,975.00 ₱7,548.00
Less: Expenses
Supplies Expense ₱ 1,686.00
Printing Expense ₱ 40.00
Transportation Expense ₱ 50.00 ₱ 1,776.00
Cash Ending Balance ₱ 5,772.00
 MARYHILL COLLEGE

Mango Jelly Tapioca

Statement of Financial Situation
(3rd and 4th Week)
Assets
Current Assets
Cash ₱ 5,772.00
Total Assets ₱ 5,772.00
Liabilities and Equity
Current Liabilities
Equity
Beginning Capital ₱ 3,573.00
Add: Net Income ₱ 2,199.00
Total Equity ₱ 5,772.00
Total Liabilities and Equity ₱ 5,772.00
Mango Jelly Tapioca
(5th and 6th Week)
SCHEDULE OF OPERATING EXPENSE
Raw Materials Quantity Unit Price Cost for two weeks

Mango 5 kg. ₱ 80.00 / kg. ₱ 400.00

Gulaman Powder 6 packs ₱ 13 ₱ 78.00

Condensed Milk 5 cans ₱ 45.00 ₱ 225.00

Evaporated Milk 15 cans ₱ 27.00 ₱ 405.00
All Purpose Cream 7 cans ₱ 65.00 ₱ 455.00
Tapioca Pearl 1 ½ kilo ₱ 80.00 ₱ 120.00
Plastic Bottle 70 pcs. ₱ 8.00 ₱ 560.00
Logo Printing 8 pages ₱ 8.00 ₱ 64.00
LPG ₱ 50.00 ₱ 50.00
 MARYHILL COLLEGE
Transportation Expense ₱ 100.00 ₱ 100.00
TOTAL ₱ 2,457.00
SCHEDULE OF SALES
Mango Jelly Tapioca
Beginning 0

Add: Produce/2 weeks 67 bottles

Less: Ending inventory 0

Sold/2 weeks 67 bottles

Multiplied By Selling Price 67 bottles x ₱ 75.00

Total ₱ 5,025.00

Mango Jelly Tapioca

Statement of Comprehensive Income
(5th and 6th Week)
Sales ₱ 5,025.00
Less: Supplies Expense ₱ 2,293.00
Printing Expense ₱ 64.00
Transportation Expense ₱ 100.00
Cost of Goods Sold ₱ 2,457.00
Net Income ₱ 2,568.00
Mango Jelly Tapioca
Statement of Changes in Equity
(5th and 6th Week)
Beginning Capital ₱ 5,772.00
Add: Net Income ₱ 2,568.00
Ending Capital ₱ 8,340.00
 MARYHILL COLLEGE

Mango Jelly Tapioca

Statement of Cash Flow
(5th and 6th Week)
Cash Beginning balance
Cash: Investment ₱ 5,772.00
Cash: Sales ₱ 5,025.00 ₱ 10,797.00
Less: Expenses
Supplies Expense ₱ 2,293.00
Printing Expense ₱ 50.00
Transportation Expense ₱ 100.00 ₱ 2,457.00
Cash Ending Balance ₱ 8,340.00
Mango Jelly Tapioca
Statement of Financial Position
(5th and 6th Week)
Assets
Current Assets
Cash ₱ 8,340.00
Total Assets ₱ 8,340.00

Liabilities and Equity

Current Liabilities
Equity
Beginning Capital ₱ 5,772.00
Add: Net Income ₱ 2,568.00
Total Equity ₱ 8,340.00
 MARYHILL COLLEGE
Total Liabilities and Equity ₱ 8,340.00
FINANCIAL SUMMARY

Net Income ₱ 6,540.00

Beginning Capital ₱ 1,800.00

Return on Investment 363.3% (Net Income/Initial Investment x 100)

Total Sale ₱ 12,375.00

Total Expense ₱ 5,835.00

Gross Profit Margin 53% (Total Sales – Total Expenses x 100 / Total Sales)

Mango Jelly Tapioca garnered a total sale of ₱ 12,375.00 with net income of ₱ 6,540.00 in
which it is a basis that the business is incoming generating. This is an actual data that can be used to
prove that the business is profitable. Return of investments (ROI) is 363.3% which means that Mango
Jelly Tapioca was capable on returning the shared capital of ₱ 1,800.00 by three and half times. It also
has a Gross Profit Margin of 53% which shows that the business is feasible to continue producing and
selling Mango Jelly Tapioca in the market since it is profitable.

In line with this, the estimated sales set by the researchers were achieved in the specified period
of time of six weeks. The objective of promoting local products to the public have been greatly
highlighted by the investors since they only bought raw materials from local markets. The business was
able to sell 165 bottles in the entire six weeks, each capital investors will be able take home a big share
of their investment.
 MARYHILL COLLEGE

CHAPTER VI
SOCIO-ECONOMIC ASPECTS
This chapter discusses the benefits of the proposed business and how the business affects the
employees, customers, government, and community. It also stated the contribution of the business to
the economy and the relevance of it to the society.
OBJECTIVES
A business’s measure of success goes beyond the profit margin. Today, how a company gives
back to its community, impacts the environment, and do acts of greater good is critical to the success
of one’s company. This is called the corporate responsibility which is the concept of making a
business accountable to its customers, stakeholders, and generally, the world. Adapting social
responsibility principles such as accountability and transparency, can help ensure the long-term
viability and success of any organization or company (American Society for Quality, 2022).
Mango Jelly Tapioca vows to protect its stakeholders by assuring quality service and product. It
aims to fulfill the duties and responsibilities as a small business to its employees, the environment, and
the government strengthened by the core values of the company.

SOCIAL RESPONSIBILITY OF THE BUSINESS

Social responsibility of business is known as the corporate social responsibility (CSR), it
pertains to people and organizations behaving and conducting business ethically that includes
sensitivity towards social, cultural, economic, and environmental issues. Striving for this helps
individuals such as employees and customers, organizations, and as well as the government to have a
positive influence and impact on society's development.
While many are conducting charity works and donations, Mango Jelly Tapioca aims to promote
locally sourced products so that the economic and livelihood of the city can benefit from this business
venture. Employees to have a fair wage and compensation for the effort they have exerted to make the
business a successful one. Consumers rights and needs should be recognized and be treated with
utmost importance since without them, the business will not produce products and employ staff. CSR
implies the obligations of the management to protect each interest of the society.
 MARYHILL COLLEGE

EMPLOYEES
The success of a business enterprise depends greatly on the morale of its employees in which
they make valuable contribution to the activities of a business. Mango Jelly Tapioca had a fair
employment practice that recognized the rights of workers. Most importantly, it gave fair wages to its
employees and provided healthy and good working conditions.
CUSTOMERS
According to Peter Drucker, customers are the foundation of a business that keeps it in
existence. The business enterprise should recognize the rights of consumers and understand their needs
and wants and produce goods accordingly.
Mango Jelly Tapioca’s products are priced reasonably and only used quality materials to
produce the best dessert in the city. The business did not misinform its consumers by implying
inappropriate and misleading advertisements. It also accepted comments, suggestions, and feedback
from its customers to improve the product.
GOVERNMENT
The commitment of Mango Jelly Tapioca to contributed to sustainable economic development,
working with employees, their families, and the local community helped the government in attaining
the greater good of the society. It paid the right amount of taxes that the business is obligated to fulfill
in designated timeframe. Majority of its contribution to the government involved the buying of
products within its perimeter that has value added tax and other forms of taxes.
COMMUNITY
In today’s world, giving back to the community is almost expected of from a business. With the
mission of the business to promote and market local produce, Mango Jelly Tapioca aims to help its
market suppliers such as mango farmers and sellers by buying raw materials for their right priced
amounts and not take advantage of their need to sell their products. The establishment of this business
creates more demand and sales of their products, it provides employment to the vast unemployed rural
labor force.
SOME SOCIAL AND ECONOMIC CONTRIBUTION
Business enterprise have their responsibility towards improvement of the quality of life of the
community. Mango Jelly Tapioca can engage in works like making contracts with suppliers that uses
 MARYHILL COLLEGE
sustainable materials and practices of producing mango. Opting in an environmentally safe packaging
materials even for a higher price will positively impact the environment and by also choosing suppliers
that does not use harmful chemicals that endangers the lives of people and environment. Additionally, it
commits to a transparent salary system to its workers and provide its employees with productive and
self-development principles of the business.
MARYHILL COLLEGE

APPENDICES
 MARYHILL COLLEGE
Chapter VII
BIOGRAPHICAL SKETCH
Name: Jasper N. Coloma
Birth Date: December 15, 2000
Birthplace: Lucena City, Quezon
Address: Brgy. Isabang, Lucena City, Quezon
Contact Number: 09279516750
Email Address: [email protected]

SCHOOL ATTENDED INCLUSIVE

Maryhill College, Inc., Lucena City 2018- Present
University of Perpetual Help System Dalta, Las Piñas City 2017 – 2019
Maryhill College, Inc., Lucena City 2013- 2017
Maryhill College, Inc., Lucena City 2008-2013

ACADEMIC AFFILIATION

Maryhill College Varsity Player

Rotaract Club of Maryhill College

SEMINARS ATTENDED

Marketing Me Live Now: New Age Career Possibilities and New Normal World of Work and
Problem Solving and Decision Making
Lucena City, September 2022
 MARYHILL COLLEGE
BIOGRAPHICAL SKETCH
Name: Kane Ezekiel Q. Saludes
Birth Date: May 31, 2000
Birthplace: Tayabas City, Quezon
Address: Brgy. Mateuna, Tayabas City, Quezon
Contact Number: 09277314887
Email Address: [email protected]

SCHOOL ATTENDED INCLUSIVE

Maryhill College, Inc., Lucena City 2018 - Present
Maryhill College, Inc., Lucena City 2017 - 2019
Maryhill College, Inc., Lucena City 2013 - 2017
Tayabas East Central School – 1, Tayabas City 2003 - 2009

ACADEMIC AFFILIATION

Maryhill College Varsity Player

Rotaract Club of Maryhill College

SEMINARS ATTENDED

Marketing Me Live Now: New Age Career Possibilities and New Normal World of Work and
Problem Solving and Decision Making
Lucena City, September 2022
 MARYHILL COLLEGE
BIOGRAPHICAL SKETCH
Name: Clarence Jameson Oriola
Birth Date: September 5, 1999
Birthplace: Lucena City, Quezon
Address: Brgy. Bukal, Pagbilao, Quezon
Contact Number: 09923731697
Email Address: [email protected]

SCHOOL ATTENDED INCLUSIVE

Maryhill College, Inc., Lucena City 2018- Present
Maryhill College, Inc., Lucena City 2017 - 2019
Casa Del Niño Jesus De Pagbilao, Pagbilao 2008 - 2013

ACADEMIC AFFILIATION

Maryhill College Varsity Player

Rotaract Club of Maryhill College

SEMINARS ATTENDED

Marketing Me Live Now: New Age Career Possibilities and New Normal World of Work and
Problem Solving and Decision Making
Lucena City, September 2022
MARYHILL COLLEGE

RECEIPTS
MARYHILL COLLEGE

DOCUMENTATIONS
MARYHILL COLLEGE
 MARYHILL COLLEGE

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Baum, T. and Hai, N.T.T. (2020), "Hospitality, tourism, human rights and the impact of
COVID-19", International Journal of Contemporary Hospitality Management, Vol. 32 No. 7,
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Pieroni, Marina & McAloone, Tim & Pigosso, Daniela. (2019). Business model
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innovation for circular economy and sustainability: A review of approaches. Journal of
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Weber, J.L. (December 16, 2019). Operational planning: how to make an operations plan. Retrieved
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