1:The history and evaluation of digital marketing

What is Digital Marketing?

Digital marketing is also known as online marketing. To put it simply, digital marketing refers to the
marketing of products or services over any type of digital or electronic media.

history of digital marketing:

The digital age dawned with the advent of the internet and the Web 1.0 platform,
which enabled users to find information; however, there was no option to share
this information. At this stage, marketers were wary of using the digital platform
for marketing, as the internet itself was not deployed widely.

Digital Marketing as a term was coined in the ’90s, with the advent of server-
client architecture, and the rising prevalence of personal computers.

It was at this age that the Archie search engine was developed, to index FTP sites.
Storage capacity of computers in the 1980s had already been increased to store
voluminous data, and companies started switching to database marketing and
other online techniques

2:the evaluation of Digital Marketing 30 years in the past and future

 1993 – the first clickable banner was deployed. An online magazine called
HotWired bought a few of these to advertise the magazine and increase
subscription.
 1994 – Cookies were invented by Lou Montulli; these are small data packet
created by the web server.
 1996 – new search engines and tools like Alexa, LookSmart, and HotBot
were launched
 1998 – was when big daddy Google emerged, MSN search engine launched
by Microsoft, and Yahoo web search arrived.
 1999 – This year was very significant in digital marketing history
 2000 – there was much trepidation over how computers would respond to
the change in the date at the dawn of the millennium
 2002 – a social media platform for professionals called LinkedIn, was
launched
 2003 – MySpace was the first social networking site to be launched; this
was followed by Orkut, and later, Facebook.
  2004 – in the United States alone, the revenue from internet advertising
came to nearly $3 billion.
 2005 – saw the birth of YouTube, the video sharing platform, which has
millions of subscribers and users today.
 2006 – saw a precipitous surge in this year, with search engine traffic
touching nearly 6.5 billion in just one month. 
 2007 – was the year streaming service Hulu, and microblogging site Tumblr
were launched.
 2008 – saw China emerging as the country with the largest number of
internet users, overtaking the US.
 2009 – Google instant was launched, enabling users to get real-time search
engine results
 2010 – Messaging app for mobiles, WhatsApp was launched in this year. 
 2011 – web use overtook TV viewership, especially among the young
generation
 2012 – social media marketing budgets increased by a whopping 64%.
 2014 – witnessed the launch of Facebook messenger, and tailored ads on
LinkedIn and other social platforms. This was also the year
 2015 – this year was the dawn of the ‘wearables’, predictive technology,
and active content marketing, and inbound marketing growth3
3:How to use LinkedIn for business marketing and professional network
1:LinkedIn advertising
2:Posting job listings and recruiting
 3:Networking
4:Thought leadership

4:how to use linkedin to get a job

12 ways to use LinkedIn to find a job:

1:Pick the perfect LinkedIn profile picture

2:Write a LinkedIn headline that makes you stand out

3:Include a professional summary in your profile

4:Promote your work experience on LinkedIn

5:Get recommendations and endorsements for work skills

6: Use LinkedIn's job-search function

7:Share your successes in LinkedIn posts

8:Use LinkedIn for networking

9:Optimise your LinkedIn privacy settings

10:Join LinkedIn groups

11:Share articles on LinkedIn and write your own

12:Use LinkedIn for interview prep