I.

Planning

Netflix is a company that provides media services, including DVD-by-mail and streaming
services for TV episodes and movies. The goal of the business is to give clients the best
entertainment, enabling them to watch their preferred television series and films whenever
and wherever they choose. The main components of Netflix’s strategic plan are the growth of
its global footprint, the investment in original content, and the expansion of its content
collection. Netflix employs a product differentiation approach in which it concentrates on
offering distinctive and top-notch content to set itself apart from its rivals. The majority of
Netflix’s customers are adults between the ages of 18 and 49, which an emphasis on tech-
savvy customers who are ready to pay for premium streaming services. By providing a
variety of family-friendly content, the company also caters to families and children. With the
help of specialized content and language options, Netflix has been enlarging its reach
internationally in recent years. Netflix concentrates on offering a sizable content collection,
making original content investments, and enhancing user experience in order to compete with
rivals. Customers can easily search and watch their favorite series and movies on Netflix
thanks to its seamless user experience and personalized suggestions. The business also makes
significant investments in data analytics to comprehend the watching habits and interests of
its clients, which aids in the creation of more specialized and pertinent content. Also, Netflix
competes by giving competitive pricing and flexible subscription options.

Netflix has a broad audience base, although its main target demographic is people between
the ages of 18 and 49. The largest demographic of streaming video subscribers and the most
inclined to use streaming services is represented by this group. By providing a variety of
family-friendly content, such as films, Tv shows, and cartoons, Netflix also caters to families
and children. The business has also been growing internationally focusing on regions where
there is a significant demand for streaming services and providing localized material in a
variety of languages. Netflix’s rivalry with other streaming services, such as Amazon Prime
Video, Hulu, and Disney, has grown in recent years. To remain competitive, Netflix has been
investing extensively in original content, focusing on generating episodes and movies that are
exclusive to the platform. The business’s original material has achieved great success,
garnered multiple accolades and creating a lot of talk among viewers. In order to enhance its
user experience and tailor its suggestions to specific consumers, Netflix has also been
investing in technology and data analytics. The company has been able to stand out from its
rivals and hold onto its market share because of its emphasis on unique content and tailored
recommendations.

By emphasizing creating distinctive and high-quality content, investing in technology and

data analytics, and providing competitive pricing and flexible subscription options, Netflix
competes with rivals. Offering a vast variety of unique content that is unavailable on other
streaming platforms is at the core of the company’s product differentiation approach. With
everything from beloved comedy and family-friendly cartoons to critically renowned dramas,
this material is made to appeal to a wide audience. Through its investments in technology and
data analytics, Netflix has been able to enhance user experience and tailor suggestions to
specific viewers. The business' very sophisticated recommendation system suggests
television shows and films that are likely to be of interest to users based on their viewing
history, tastes, and other considerations. By taking a more individualized approach to content
discovery, Netflix has been able to stand out from the crowd and increase consumer loyalty.
Along with its technology and content, Netflix competes on price and membership plans.
Netflix offers a variety of membership alternatives, including monthly plans with different
costs and features, so users may pick the one that best suits their requirements and financial
situation. In a sector where competition is fierce, Netflix has been able to draw in and keep
subscribers thanks to its flexible pricing and membership options. By extending its global
presence and providing localized content and language options in other markets, Netflix
competes with rivals as well. The business has made investments in local content acquisition
and production across a number of nations, which has aided in bringing in and keeping clients
in those areas. Also, by providing language choices, subtitles, and other features that are
pertinent to regional audiences, Netflix has been attempting to enhance its user experience in
international markets.

In order to achieve its goals, Netflix uses a strategic planning process that includes
conducting market research and analysis, formulating strategic goals and objectives, creating
action plans, and tracking progress. Iterative planning is used by the organization, and regular
input and modifications are made depending on market trends, consumer feedback, and other
elements. To identify trends and client preferences, market research and analysis are the first
steps in the planning process. Netflix tracks user activity and preferences using data analytics,
which enables it to create content that is more specialized and pertinent. In order to better
understand client demands and preferences, the company also conducts surveys and focus
groups. This information is used to guide its content production and acquisition strategy.
After completing its market research and analysis, Netflix bases its strategic goals and
objectives on its conclusions. These objectives are created with input from the leadership
team and functional teams of the organization, and they are planned to be in line with the
overarching mission and strategic direction of the latter. Then, action plans are created with
detailed activities and deadlines for each plan in order to accomplish these goals and
objectives. The functional teams of the organization are in charge of carrying out these action
plans, and progress toward reaching the objectives is regularly monitored and reported. The
leadership team at Netflix plays a crucial part in the planning process by giving the functional
teams leadership and direction. for the. Netflix is able to be flexible and adaptable to changes
in the market while simultaneously maintaining a laser-like focus on its long-term strategic
goals thanks to its iterative approach to planning.
II. Organizational Chart and Structure of Netflix

Netflix is a video streaming service that allows users to watch movies, TV shows, and
documentaries on the internet. All of these videos are available to the user through a
subscription service. Netflix regularly adds new movies, series, and TV shows to the chart,
allowing subscribers to watch them right away.

1)Organizational chart for Netflix :

Netflix is led by Reed Hastings, founder and co-CEO, and Ted Sarandos, co-CEO and chief
content officer. The two co-CEOs are supported by a larger team of 20 executives who are in
charge of various business areas such as Global Film, Communications, Product, Latin
American Content, and Global TV.

All of the major leaders and executives report directly to the CEO. Chief officers who
perform oversight duties report directly to The CEO, Reed Hastings. Kelly Bennett, the chief
marketing officer, is one of these officers. He is in charge of all advertising and marketing
initiatives during the planning, development, and execution stages. Second, the chief
communications officer is in charge of communicating the company's goals and strategies to
all stakeholders, including employees and shareholders (Wagener, 2020). Jessica Neal, the
chief talent officer, is in charge of identifying, recruiting, and managing talent for Netflix and
all other human resource activities. This structural design reduces the number of layers of
management, which means fewer management levels are required to escalate issues from the
online company's bottom line to its organizational headquarters.
2)Organizational Structure

The organizational structure of Netflix is composed of various management levels and a large
number of structural design cuts. The company has eight levels of management, with the
president and CEO at the top. There are also a number of design cuts that reduce the number
of management levels. For example, Netflix has a global marketing organization but no
regional marketing organization. The company also has a global product organization but no
internal product teams. This structure reduces the number of management levels and allows
the company to more easily transfer products from one organization to another.

Netflix's organizational structure has undergone several significant changes over the years as
its business model has evolved to meet current trends and the needs of its customers. One of
the most significant organizational changes occurred in 2007, when Netflix introduced
streaming to its traditional DVD rental model. Streaming became the company's primary
business focus in three to four years.

Netflix, unlike many large organizations with global operations, does not use a traditional
hierarchical or divisional structure. Instead, Netflix employs a unitary, or 'U-form,' structure
that, while incorporating a hierarchy to maintain executive control.

The Unitary Form Organizational Design ( U-form) defines the organization as a single unit
but divides it into three aspects: functional groups that manage all operations, whether online
or offline, and functional groups that manage all operations, whether online or offline.
Geographical divisions that manage regional markets, and product and operations divisions
that keep track of various product and operation types.
Netflix functional groups are formed based on business functions such as human resource
management, also known as talent. Legal, finance, content, product, communication, and the
CEO are among the other resulting functional groups at Netflix. Despite the hierarchical
organizational structure, this design is critical to the organization's success because it allows
for efficient communication and cooperation.

Geographical divisions are another aspect of Netflix's design that allows for the management
of specific regional markets with varying market characteristics. This division is critical to
the growth of the organization's customer and member bases. This is primarily because it
demonstrates various multinational market trends within different regional markets, thereby
assisting in the development of effective advertising campaigns. It enables the marketing
team to successfully align marketing strategies with consumer preferences.

The division for products and operations represents the two major categories of Netflix
outputs, original programming and other content. Netflix's original programming includes
original TV shows and  movies. Other content includes series and shows that are not
produced by Netflix. Both of these subdivisions are intended to facilitate efficient content
creation, management, and distribution.

Netflix’s Product Strategy

Netflix provides customers with a very convenient service in which they can stream a wide
variety of movies and TV shows instantly 'anytime, anywhere.' Customers can easily navigate
Netflix's selection and receive excellent value for their money. Furthermore, Netflix provides
customers with a diverse selection of high-quality and entertaining original content.

Key Product Strategies:

Original Content

One of the key Product strategies Netflix uses is Original content. Netflix invests heavily in
original content, such as TV shows, movies, and documentaries. This strategy allows them to
differentiate themselves from competitors and attract new subscribers.

Technology and Innovation

Netflix is constantly investing in new technology and innovations to improve the streaming
experience. For example, they added the ability to download content for offline viewing and
implemented new codecs to improve video quality while using less bandwidth.

Personalization

Sophisticated algorithms and user data are used in Netflix to personalize recommendations
for each user using . This enhances the user experience and encourages viewers to return to
the platform in the future. Netflix's algorithms are based on machine learning models, which
analyse a user's viewing history, ratings, and other data points to recommend relevant and
personalized content.

Global Expansion
Netflix has expanded to more than 190 countries and continues to invest in localizing its
content for various markets. This enables them to reach a larger audience and cater to specific
cultural and linguistic preferences.

Partnership and Collaboration

Netflix has collaborated with a variety of production companies, studios, and content creators
to continue expanding its content library. They also work with technology organizations to
enhance streaming technology and reach new audiences.

Matrix
The Netflix matrix, also known as the Netflix Culture Deck, is a document that details the
company's values, principles, and management practices that have led to its success. The
following are some of the matrix's key components:

Freedom and Responsibility

Netflix values giving employees the freedom to make decisions and take risks, but also holds
them accountable for the outcomes of those decisions.

High Performance
Netflix prioritizes the hiring and retention of high-performing employees capable of
delivering exceptional results.

Radical Honesty
Netflix promotes open and honest communication among employees, managers, and the
entire company. Netflix strives to create an environment in which all employees feel
appreciated and supported.

3)Tall or Flat?

Netflix is frequently described as a flat organization. The company has a distinct management
style that prioritizes employee autonomy and collaboration over hierarchical decision-
making. Netflix is classified as a flat organization because of its
1. minimal hierarchy levels
2. Performance-based culture
3. Employee empowerment
4. Cross functional collaboration and teamwork

4)Centralized or Decentralised?

Netflix is widely regarded as a decentralized company. The company's organizational

structure was purposefully designed to be highly flexible and adaptable, with an emphasis on
empowering individual teams and employees to make decisions and drive innovation. Netflix
is frequently referred to as a decentralized organization because it emphasizes on:
1. Freedom and Responsibility
2. Team Autonomy
3. Agile Methodology
4. Distribution Workforce
5)Roles that Teams Play

Teams are an important part of Netflix's organizational structure because they drive
innovation, encourage collaboration, and ensure that the company can respond quickly and
effectively to varying market conditions and customer wants.

Firstly, Netflix emphasizes continuous improvement and encourages teams to experience,

learn, and adapt as they go. This approach necessitates a high level of agility and flexibility,
as teams must be able to respond quickly to changing market conditions and customer needs.
Secondly, Netflix heavily relies on data to inform its decision making and encourages teams
to do the same. This ensures that teams make informed decisions based on real-world data
rather than relying on intuition or guesswork. Lastly, Netflix encourages cross-functional
team collaboration to foster a more open, innovative, and inclusive culture. This method
enables teams to draw on a wide range of perspectives and expertise, allowing them to
collaborate more effectively towards common goals.

III.Leading

There are two co-CEOs of Netflix’s organisation, Greg Peters, the company’s top tech leader
for a number of years, and Ted Sarandos, who had previously held the CEO position with
Reed Has and is also the organisation’s main Hollywood contact.

An accomplished American entrepreneur named Ted Sarandos currently serves as Netflix’s

co-CEO. He has worked for the business ever since 2000 and is in charge of managing the
platform’s original content production and acquisition. The success of Netflix's unique
programming, which has earned numerous Emmy and Golden Globe awards, has been
significantly influenced by Sarandos (Kafka, 2023). He has been recognized as one of the
most important figures in the entertainment sector. As for Greg Peters, he was both the chief
product officer and the chief operating officer before becoming a co-CEO. Prior to this, Greg
worked for Netflix as the organization's International Development Officer, in which he was
in charge of establishing international alliances with distributors of multi-channel video
programming, Internet service providers, and consumer electronics companies in order to
make movies and TV shows accessible through a variety of platforms and devices (2023).

Moreover, with them operating as co-CEOs, they're given the chance to achieve faster
development and bigger accomplishments over the course of time thanks to all of these
characteristics, their combined skill sets, comprehensive understanding of amusement and
technological advances, and their demonstrated track record at Netflix. Ted altered the course
of Netflix as an organization by having the early entrepreneurial spirit and capacity to keep
pushing into original programming. Then, alongside all the doubts, he moved swiftly to
expand into unfamiliar originals, film, animation, and unstructured. These were leaps that
helped widen their content inventory but required bravery. Greg has played a key role in
progressing their partnerships, establishing and launching marketing, moving their
organization toward greater personalization, restructuring their talent pool, and fostering a
stronger culture. He also spent a significant amount of time in the nation of Japan, where as
general manager he established the company's first initiatives in Japanese originals and
currently works on broadening their game project (2023).

IV.Controlling

With a large presence in numerous nations worldwide, Netflix is one of the most popular
streaming services. The success of the corporation may be ascribed to a number of techniques
that make sure that its organisational goals are being met or exceeded. I'll go into more detail
about a few of these tactics in this piece. One of the main methods employed by Netflix to
assess its success in relation to its objectives is the use of metrics and key performance
indicators (KPIs). The business establishes precise measures and KPIs that are frequently
monitored, examined, and communicated with stakeholders. These metrics assist the business
in identifying areas for success and progress, enabling it to modify its strategy to successfully
accomplish its objectives. Netflix is renowned for using statistics to inform its decisions. The
business extensively relies on data to guide its marketing, content creation, and product
development initiatives. With this strategy, the business may make decisions based on current
information and client input. Netflix's capacity to stay innovative and competitive in the very
dynamic streaming market has been greatly aided by its data-driven strategy. An agile and
iterative approach to product development and content creation is another crucial method
used by Netflix. This strategy enables the business to swiftly pivot and modify its tactics in
response to shifting market conditions and client demands. Additionally, it enables Netflix to
test out novel concepts and make adjustments in response to user input. Netflix is renowned
for its obsession with its users. Understanding its clients' requirements and addressing them
are top priorities for the business. It routinely solicits user feedback and makes use of it to
enhance its goods and services. This strategy has been essential to Netflix's ability to both
retain existing consumers and draw in new ones. Another key element in Netflix's success is
the way it manages its talent. To attract and keep the greatest talent, the organisation makes
significant investments in employee development and provides attractive compensation plans.
This strategy guarantees that the business has the knowledge and experience needed to
successfully accomplish its objectives. Finally, in all facets of its company, Netflix promotes
innovation and experimentation. In order to keep ahead of the competition and satisfy its
consumers' changing wants, the business is continually investigating fresh concepts and
putting them to the test. This strategy has proven essential to Netflix's capacity to be
innovative and competitive in a sector that is always changing. In conclusion, a variety of
tactics, including measurements and KPIs, data-driven decision making, an agile and iterative
approach to product development, customer obsession, talent management, and innovation
and experimentation, may all be credited for Netflix's success. These tactics make sure that
the business is achieving or exceeding its objectives, and they will remain essential to its
future success.

Netflix uses a variety of technology technologies to run smoothly and monitor progress
towards objectives. Data analytics is one of the main technology techniques used by the
organisation. In order to inform its product development, content creation, and marketing
initiatives, Netflix gathers and analyses data from its consumers. With this strategy, the
business is able to make data-driven decisions and continuously enhance its offerings to
match the shifting needs of its clients. Machine learning is another resource that Netflix
makes use of. Based on a user's watching history and preferences, the firm employs machine
learning algorithms to customise its suggestions to them. This strategy guarantees users a
personalised and interesting watching experience, which raises client retention and happiness.
In order to run effectively, Netflix also makes use of cloud computing technology. The
business uses Amazon Web Services (AWS) to extend its infrastructure to meet the demands
of its expanding user base as well as to store and manage its enormous collection of data.
This strategy enables Netflix to run successfully and economically while giving its viewers a
flawless viewing experience. Overall, Netflix's use of cloud computing, machine learning,
and data analytics technologies helps the firm run effectively and monitor progress towards
its objectives. With the aid of these technical advancements, Netflix is able to take well-
informed decisions, enhance its offerings, and dominate the extremely competitive streaming
market.
 Netflix has established a reputation for offering its customers high-quality products and
services. The business is renowned for its cutting-edge and approachable streaming platform,
which provides a sizable selection of films, TV series, and original content. The organisation,
which offers its services in numerous nations, is dedicated to giving customers a flawless and
interesting viewing experience. Netflix's devotion with its customers is one of the main
aspects that contributes to its reputation for offering high-quality products and services.
Understanding the needs and preferences of its consumers is a top priority for the business,
which uses this knowledge to continuously improve its offerings. Netflix solicits user
feedback on a regular basis, and it has a dedicated team that keeps track of it and makes the
required adjustments to improve the user experience. Netflix's investment in original material
of the highest calibre is another element that contributes to its reputation. Stranger Things,
The Crown, and Roma are just a few of the award-winning TV shows and films that the
business has worked on. High production values and compelling plotlines distinguish
Netflix's original content, which has aided the firm in acquiring and keeping users. Overall,
Netflix has a well-earned reputation for offering high-quality products and services. The
business is dedicated to providing a remarkable user experience, and its investment in
original content has made it stand out in a crowded market.

Like any business, Netflix has previously experienced quality issues. Netflix is firmly
committed to rapidly and capably resolving any concerns. When issues with quality do occur,
Netflix acts quickly to fix them. Customers can contact the company's customer care
department at any time to discuss their problems or concerns. Additionally, Netflix has a
dedicated team that tracks consumer input and analyses this data to pinpoint areas that could
use improvement. The business also employs a stringent quality assurance procedure to
guarantee the highest calibre of its content. In general, Netflix's dedication to resolving
quality issues has aided the company in maintaining a solid reputation for offering its
consumers high-quality products and services.

Together with objective achievement, Netflix may also try to keep an eye on and control
things like staff engagement, service delivery speed, error rates, financial performance,
inventiveness, and legal compliance. The levels of employee engagement may be monitored
and managed by Netflix in order to guarantee that its staff members are inspired and devoted
to providing high-quality services. To maintain client satisfaction and retention rates, the
business may also try to monitor and regulate the speed of delivery or service, error rates, and
innovativeness. In order to make sure that it is achieving its goals and objectives while
minimising legal risks and assuring compliance with relevant laws and regulations, Netflix
may also analyse and manage its financial performance. By keeping an eye on and reining in
these behaviours, Netflix can continue to uphold its reputation for providing high-quality
products and services
To conclude this assignment, the paragraphs above show a clear description on how Netflix’s
organisation operates. From their planning, in ways of their strategy pursued, target markets
served and identifying the organisations process of planning. Moreover, an organisational
chart has also been inserted above to describe Netflix’s business structures. Furthermore, in
terms of leading both CEOs of the company who are Greg Peters and Ted Sarandos and their
backgrounds, as well as their own leadership policy have been written down descriptively as
shown above. Lastly, it is certain that Sarandos and Peters’ leadership and vision have made a
substantial contribution to Netflix’s success, which has distinguished them from their rivals.
They created a product that people adore using because of their dedication to the customer
experience, innovation, and inclusivity. Sarandos and Peters will become important in
deciding the course of the entertainment business as Netflix continues to grow abroad and
explore new markets. In general, Netflix’s success is a credit to the strength of creativity,
teamwork, as well as the extensive knowledge of the audience.

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