NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for JUNE-2023 Examination

Question 1: Mr. James Steven is the Sr Manager in an established IT company. He works

with a core team of 20 and at most times communicated through written verbal
communication. He intends to sound persuasive while he communicates with his team and
he wants them to feel equal at all times.

Which are the steps of writing messages that he should keep in mind while drafting
messages to be sent to his team? Define strategies of writing persuasive messages?

ANSWER 1.

INTRODUCTION:

Any written piece that makes an effort to convince the reader of the author's viewpoint is
considered persuasive writing. In addition to the usual writing skills, a persuasive essay author
can persuade readers via personal experience, logical argument, an appeal to emotion, and
compelling speaking.

Other styles of writing don't use the same approaches and strategies as persuasive writing does:
In a persuasive essay, it is not enough to only inform the reader; you also need to persuade them
that your point of view is the best. This guide walks you through each step and provides samples
of persuasive writing to help you get started.

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Contrary to writing that seeks to enlighten or amuse the reader, persuasive writing aims to
persuade the reader to concur with a particular point of view.

Since both use logical reasoning to analyse a relevant topic and provide definitive answers,
persuasive essays are most closely related to argumentative essays. The main difference between
an argumentative essay and a persuasive essay is that the former places more emphasis on facts
and personal experience while the latter emphasises emotional appeals.

Additionally, argumentative essays cover all aspects of a subject, as opposed to persuasive

essays, which just discuss the author's point of view. The style and tone of persuasive essays are
also more conversational; this is a strategy used in persuasive speeches to create a more intimate
and personal connection between the author and reader.

Why is persuasive writing important?

The corporate sector, to begin with, is constantly in need of compelling writing. Persuading the
reader to use their company's products or services is a major component of branding, website
copywriting, and advertising in general.

In contrast, persuasive writing need not always be self-serving. Convincing texts have changed
the course of many political and social movements since the invention of the printing press.

Techniques for persuasion in communication can help challenge or change the prevailing notions
in society. In fact, if you examine each big cultural movement over the last several centuries,
you'll find engrossing writing that inspired people to support a cause.

It is possible to persuade people in a variety of ways, but some are more successful than others.
Utilising the three forms of persuasion, effective
Ethos

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Ethos, which is a derivative of the Greek words for "character" and "spirit," describes the
author's persona in a persuasive essay. In order to persuade the reader, authors of persuasive
writing should establish their authority as quickly as feasible.

According to Aristotle, in order to come across favourably to the reader, the author should
exhibit their practical knowledge, virtue, and benevolence.

Pathos
Pathos, a term from ancient Greek that means "suffering" or "experience," is a literary device the
author uses to evoke the reader's feelings. Even though we prefer to think of ourselves as logical
creatures, research has revealed that people often make judgements based on feelings rather than
reason.

An argumentative speech "often resonates with the heart." The experiences of the author might
be offered. The reader's compassion or motivation to consider other people's perspectives might
be piqued by describing a scary incident, for instance.

Aristotle emphasises how crucial it is to comprehend the reader before adopting pathos. This is
due to the possibility that many individuals may respond emotionally differently to the same
piece of art.
Although persuasive essays are the most well-known type of writing in this genre, other
examples include advertising, journalistic commentary, public speaking, PSAs, and critical
review writing. apply as well.

Logos
Logos, which means "logic" or "reasonable" in ancient Greek, alludes to the application of
logical justification and argument. Provocative discourse is not the only strategy used by skilled
authors. As evidence for their claims, we also offer data and facts.

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Rich informational support for concepts is simply one aspect of logos, however they are
nonetheless important. As far as you can in persuasive writing, organise your ideas using the
logos principle. Learn how to structure your thoughts, create an essay, and come to a convincing
conclusion, among other things. increase.

Typical format of a persuasive message

The four parts of a persuasive message are shown in the Table.

Part Description

Attention
Get the audience's attention by using comedy, novelty, surprise, an odd fact,
statement (or
or a rhetorical inquiry.
hook)

Develop interest by speaking to the needs and desires of your audience, and
Introduction
include a mission statement to establish expectations.

Develop a rapport with your audience by establishing your trustworthiness,

Explanation talking about your product's benefits, and comparing it to the offerings of
your rivals. Address any possible issues or queries up front.

Give a brief summary and suggest next actions for solving the problem or calls to
action to encourage your audience to act. Your audience is more likely to cooperate
Call to action
with a little step. Set up your audience for a successful conclusion. Your audience
should understand exactly what to do, by when, and how to accomplish it.

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CONCLUSION:
Digital communications used for business are being used for persuasive messages. Your degree
of success on social media will be determined by how well you employ the six persuasive
techniques and how well your message is understood, shared, and appreciated. For successful
persuasion in a corporation, managers and employees must communicate in several ways. Use
friendly language and a conversational tone to convey concern and be sure to use clear and
complete sentences to provide the necessary evidence, which will help management and
employees equally.
Clear communication and objective data outlining the drawbacks as well as the advantages.
To respect the receiver's point of view, use hedging language.

Question 2: Define what is a Report and a Proposal. Define the sections of report writing
explain each in detail

ANSWER 2.

INTRODUCTION:

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REPORT:

A report is a brief document with information and supporting data that analyses many topics for
a given goal. Reports are viewed as instructive writings since they place a strong emphasis on
facts. Reports are non-fiction and distinct from essays and research papers since they are non-
fiction.

Report writing requires adhering to certain standards and practises. Reports are organised using
sections, subsections, headers, and subheadings. To present important information and concepts
in a report, employ bullet formats. In addition, reports using graphs and charts may illustrate
statistical data. The introduction, methodology, findings, discussion, and conclusion make up the
framework of a report. This is the most often used format when preparing reports. However, the
report's form may change based on the objective and institutional requirements.

A proper and correct writing style must be used while creating reports. The jargon used while
writing reports is formal and straightforward. Since the goal of a report is to deliver facts to an
audience, emotive language should also be avoided while producing reports.

PROPOSAL:

A written document presenting an idea for others to consider is called a proposal. In addition to
being easy to understand, a proposal should be convincing. Additionally, a proposal's phrasing
should be straightforward. The objective of each proposal may be different. Examples of
proposals include those for businesses, finances, academics, and marketing.

The reader or audience of the proposal should be the writer's only attention while crafting
proposals, which is an important factor. The writer of the proposal should be aware of the needs
and interests of the audience.

A proposal must follow a specific format. There may be a variety of forms for different sorts of
proposals. A proposal's fundamental structure consists of an introduction, a problem description,
a purpose and results section, a methodology section, and anticipated results. Nevertheless, the
goal of the proposal may change this fundamental framework.
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An outline for future study is known as a research plan. In contrast to standard proposals, these
research proposals have a special format.

The primary distinction between a report and a proposal is that a report is a brief, precise
document with a particular purpose designed for presentation to an audience, whereas a proposal
is a plan or concept especially meant to be examined in writing. others.

Following are the main sections of a formal report:

• Introduction

• Background

• Findings

• Conclusions

• Recommendations

Introduction:

The major distinction between a report and a proposal is that a report is a brief, focused
document that is meant to be given to an audience, whereas a proposal is a plan or concept,
especially one that is in writing. It is meant for other people to think about. The report's
objective, the report's orderer, the method of data collection, and any suggestions provided are all
included in this part. The introduction might also include details such as the author of the report
and the deadline for submission.

Background:

The problem or circumstance being discussed in the report's setting is described in this section.
Instead of an introduction if the report is too lengthy, provide an executive summary.

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The purpose of an executive summary is to provide top executives and managers a quick
overview of a comprehensive report without needing them to read it in its entirety. So the
introduction comes first, then the executive summary. Naturally, there wouldn't be any history.

Findings:

The report that is created when the investigation is finished has the longest section here. Without
offering advice or opinions, this section only presents facts.

Conclusions:

This section concludes each discovery by summarising it. The summary of each paragraph in the
Results section of the sample report leads to four conclusions. These conclusions are given
numerically in the same order as the associated results.

Recommendations:

Based on the conclusion list, the last section contains a numbered list of recommendations. Each
recommendation contains the word "should." This is because the author did not get to a
conclusion but instead merely offered suggestions. The word should be thus used in place of the
verb will. There are certain exceptions, though:

Make a strong proposal by using the word must. The team managers must, for instance, ensure
that the break times are not shortened.

Use the word could imply a tepid recommendation. For instance, installing a coffee maker in the
workplace might boost staff morale.

CONCLUSION

Incorporating a conclusion is advantageous, even in a short report. An organised conclusion is

evident. It might make the reader's task easier when it is well written. You may relate the report's
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contents to the primary goal for writing it with the help of an engaging conclusion that ties
everything together. The conclusion, then, should reassure the reader that the report's goal has
been achieved.

Question 3. a: How can social media impact communication in business? What are the
strategies for Business Communication through Social Network?
ANSWER 3A.

INTRODUCTION:
The public will be able to recognise a company's goods or services more quickly and will be able
to clearly understand the value that the products may provide to their lives if the company creates
an appealing and memorable brand. One of the best methods for gaining client trust is through
branding.

The following four phases can be completed if you are a part of a marketing team in charge of
creating your company's brand:

• Identify the target demographic for your message.

• Set your shop with your products.

• Describe your organization's character.

• Select your slogan and logo.

Identify your intended audience.

The first step in creating a brand is figuring out who your target market is. Use the
strategies below to attract your desired clientele:

• Determine the demographic that will most likely buy the product:

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 Age, gender, location, and wealth are just a few factors to take into account while
establishing a demographic. Middle- to upper-class people under the age of 40 may be
your target market if you want to offer expensive and fashionable eyeglasses.

• Look at the sales data and statistics that are accessible. This data will be valuable in
giving you crucial details about consumer purchasing patterns.

• Examine analogous organisations. You might pick up tips from established companies
that offer identical goods or services. Find out more about the marketing strategies that
businesses use to target the customer categories that most frequently purchase their
products.

Communicate with your target market:

To find out about people's preferences and desires, as well as which brands appeal to them and
why, try interviewing people who fit your company's target customer profile.

Place your goods and company

Choosing a company's positioning involves figuring out how to set it apart from competing
products or services. To achieve this, you must first gather as much information as you can on
the direct rivals of your firm, such as facts of their products, markets, and marketplaces, as well
as their marketing strategies. Try to spot any shortcomings in their products, services, or market
niches that they are ignoring, then take use of this knowledge.

You should develop a unique selling proposition after studying your competitors. The features of
your product that set it apart and provide clients with value should be highlighted in your USP.

Define the personality of your organisation.

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In large part, a brand communicates the essence of a company. Thus, one of the most important
phases of brand building is determining the company's identity. In addition to its products and
services, a company's target market will help it build its identity.

You can describe the person's demeanour and look if the group is made up of backpackers. Your
nebulous concepts will be communicated by the branding team.

IMPACT OF SOCIAL MEDIA IN BUSINESS:

Relationship management with stakeholders, consumers, and workers depends on effective

communication. A ruined reputation and missed sales are all possible consequences of poor
communication.

Social media gives you the opportunity to respond in addition to hearing what people are saying
about you. Before speaking, listen. Create compelling material that is enticing, educational, and
pertinent. To try new things, don't be afraid, but think them out carefully before doing so.

You may engage with customers and find out what the public thinks of your business using
social media. Advertising, giveaways, and mobile apps may all be utilised in conjunction with
social networking. Using social media to promote your business might help you attract new
clients, get consumer feedback, and foster customer loyalty.

Some practical tips for effective communication on social media:

Discover how each media works.

Find out how each medium operates. Facebook allows for long rants, but Twitter promotes
concise, meaningful conversation. An email with the subject line "NICE DP" should not be sent
because LinkedIn is an entirely professional platform.

Avoid chat language, especially in formal communication!

Since SMS was the first kind of electronic correspondence, it would appear that chat language is
applicable to all types of online communication. This, however, is not the case. It is really

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unprofessional to use chat language on a website like LinkedIn. (Even if it's a work colleague on
a more casual platform like WhatsApp).

Message folks first to choose a good time to call them.

Through my blog, I receive e-mails from people who want to talk about various skill-related
topics. On occasion, I provide my contact information with the warning that I may call at any
time. Utilise your discretion to pick a suitable time when the listener can offer the conversation
their full attention. Call as soon as possible at a time that would seem convenient if you haven't
heard back from your message.

If you get a letter, respond and recognise it.

A part of being professional (and nice) isn't it to react when someone speaks to you in person?
The equivalent of someone speaking to you and you ignoring them in real life are unanswered
remarks.

CONCLUSION

Your brand should influence your organization's culture. Matching your appearance, conduct,
and voice to the image may help you internally sell your brand. The culture of your company
will be impacted by how you conduct yourself and how other employees see you.

Question 3. b: You are planning to switch your job and are in the process of applying to
another company. What is a job market? What are the points of an organization and job
opportunity will you consider while in the process of applying for the job?

ANSWER 3B.

INTRODUCTION:
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Employers search for employees while job seekers search for positions in the job market. Rather
than referring to a specific geographic area, the notion of the job market illustrates the
competition and interaction of numerous labour forces. The term "labour market" has been used
sometimes.

Based on labour demand and the availability of employees in the broader economy, the job
market may grow or shrink. Other market factors include the needs of a particular industry, the
need for a particular degree of education or skill set, and necessary work duties. Every economy
needs a labour market because it plays a crucial role in driving consumer and business demand.

Additionally, the work situation and unemployment rate are intimately related. employment
situation

While looking for a new job, considering aspects such as business values, work
environment, and salary may help you locate a role that fits both your personality and your
professional ambitions.

Company History:

Even though no one can predict the future, looking into a company's past may give you an
understanding of its stability, values, and culture. Investigate a potential employer's news
releases, websites, and social media accounts to learn as much as you can about them. How long
has the business been in business? Is the organisation expanding or contracting? are a few crucial
characteristics to look for.

It's possible that the business is expanding into new areas or making significant strides.

How frequently has the firm fired workers?

Values of the company:

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Employment no longer feels like a job when your professional goals are in line with those of
your employer. Compare your values to the mission statement, core beliefs, and business strategy
of the organisation when you look into potential employment. Many companies also make
donations to charities or work with neighbourhood associations.

Location of employment:

Your workday's duration is important. Calculate how much time you are willing to spend every
day travelling to and from work. If you have to spend time stuck in rush-hour traffic on your
commute, think about how this will impact your working hours and stress level. If your
employment requires an especially long commute, think about how it will effect your non-work
life, such as your children's activities, dating, family time, and fitness activities.

Consider the cost of your commute when comparing salaries from various employers. You can
see a reduction in your take-home pay due to petrol and parking costs.

Salary:

You should be able to satisfy your fundamental requirements with the compensation you get, and
it should also enable you to make long-term plans. Reviewing your budget and knowing how
much money you need to make to cover your expenses is important while you seek for a job. For
a better chance of negotiating a beginning wage, research the pay scale for the positions you are
pursuing.

Responsibilities on the job:

You need to pick a job that fits your talents if you want to succeed in your field. It might not be a
smart idea to accept a position requiring you to make important decisions if your preferred role is
one of support. Like how your position as an individual worker may alter significantly from that
of a team member. These job factors, together with your personality and ideal workplace, should
be considered to find the right fit for you.

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