Internship Report Com619
Internship Report Com619
Introduction:
1
III. Real Estate Investment:
Al Rehman Garden as a real estate investment refers to the acquisition, ownership, management,
rental, or sale of properties with the primary goal of generating income or appreciation. Real estate
is considered a tangible and potentially lucrative investment asset class that offers various
opportunities for individuals, corporations, and institutional investors.
2
V. Real Estate Development:
Real estate development in Al Rehman Garden encompasses the process of creating and
enhancing the infrastructure and facilities within the housing scheme like, infrastructure
development, construction of residential units, green spaces. It's important to note that real
estate development is an ongoing process, and developers may continue to invest in
improvements and expansions over time to meet changing market demands and enhance
the overall value of the housing scheme.
3
buying or selling process.
4
owners.
5
development of Al Rehman Garden's real estate market.
4. Brief introduction of Al Rehman Garden:
The Al Rehman Garden Phase II falls within the real estate and construction
sector. The sector encompasses various activities related to the development,
sale, and management of properties, as well as the construction of residential
and commercial buildings.
In the case of Al Rehman Garden, it specifically focuses on the development
and sale of residential properties.
The real estate and construction sector plays a crucial role in the economy,
contributing to job creation, infrastructure development, and overall
economic growth. It is a dynamic and diverse sector that includes developers,
builders, contractors, architects, real estate agents, and property management
companies.
Al Rehman Garden operates within this sector by acquiring land, designing
and developing residential projects, and offering them for sale to prospective
buyers. They aim to provide quality housing solutions to individuals and
families, catering to different budget ranges and preferences.
The real estate and construction sector is influenced by various factors such
as economic conditions, population growth, urbanization, government
policies, and market demand. It is highly interconnected with other sectors
like finance, manufacturing, and services.
In recent years, there has been a growing demand for affordable and quality
housing, particularly in rapidly expanding urban areas. The sector has
witnessed innovation in construction techniques, sustainable building
practices, and the incorporation of modern amenities and facilities.
The real estate and construction sector also plays a vital role in the
development of infrastructure projects, including roads, bridges, and utilities.
These projects contribute to improving connectivity and quality of life for the
residents of the area.
Overall, the real estate and construction sector is a significant contributor to
economic development, job creation, and urbanization. Al Rehman Garden
Phase II focus on the development and sale of residential properties aligns
with the increasing demand for housing solutions, making it a crucial player
within the sector.
6
5. Overview of Al Rehman Garden;
7
b. Organizational Hierarchy chart:
Audit Department
Accounts
Department
IT Department
Senior
CEO Human Resourse
mangement
Marketing
Department
Sales Department
Purchase
Department
8
c. Business volume (Total number of stock, shares, bonds/ commodities,
future contracts planned for a particular period, etc.):
Future plane of Al Rehman Garden is to extend his Phases by enhancing
the living standard of resident by providing different facilities. Now Al
Rehman Garden`s a new project in Sialkot in the name of Al Rehman
Garden Sialkot Phase I, II, III and Phase IV. Recently Al Rehman Garden
purchase a news channel (Public News Channel).
In Al Rehman Garden a community center is opened which name is
SHAPES Community Club. Shapes offer different facilities to its member
and enhance the living standard of peoples. Future Al Rehman Garden.
d. Product lines (List complete range of products/ services of the
organization)
9
In the real estate sector that Al Rehman Garden may face in Lahore,
Pakistan.
Defense Housing Authority (DHA)
Bahria Town
Lake City Lahore
LDA City
Valencia Town
f. Brief Introduction of all the departments:
Al Rehman Garden consists of various departments that work together to
ensure the successful development and management of the residential
housing scheme. Here is a brief introduction to some of the key departments
within Al Rehman Garden.
Sales and Marketing Department: This department is
responsible for promoting and selling residential properties within
Al Rehman Garden. They conduct market research, develop
marketing strategies, engage with potential buyers, and facilitate
the sales process.
Planning and Development Department: The Planning and
Development Department oversees the design and development of
the housing scheme. They collaborate with architects, engineers,
and contractors to ensure that the infrastructure, amenities, and
facilities are constructed according to the planned specifications.
Customer Support Department: The Customer Support
Department focuses on providing assistance and addressing queries
or concerns of residents and potential buyers. They handle
inquiries, manage after-sales services, and strive to maintain strong
relationships with customers.
Finance and Accounts Department: This department manages
the financial aspects of Al Rehman Garden. They handle
budgeting, financial planning, accounting, and financial reporting.
They also oversee payment processing, billing, and financial
analysis
Administration Department: The Administration Department is
responsible for managing the day-to-day operations of Al Rehman
Garden. They handle administrative tasks, facility management,
procurement, and coordination with external vendors and service
providers.
Security Department: The Security Department ensures the safety
and security of residents within Al Rehman Garden. They
10
implement security measures, monitor the premises, and respond to
any security concerns or incidents
Maintenance and Infrastructure Department: This department
focuses on the upkeep and maintenance of the infrastructure and
common areas within Al Rehman Garden. They are responsible for
maintaining roads, parks, playgrounds, and other facilities to
ensure a pleasant living environment for residents.
Legal Department: The Legal Department handles legal matters
related to Al Rehman Garden. They ensure compliance with legal
regulations, handle property documentation, contract management,
g. Comments on the Al Rehman Garden structure:
Al Rehman Garden, it appears that the organizational structure is designed
to effectively manage and meet the requirements of the residential housing
scheme. Here are some comments on the structure:
Departmental Clarity: The presence of various departments such
as Sales and Marketing, Planning and Development, Customer
Support, Finance and Accounts, Administration, Security,
Maintenance and Infrastructure, and Legal indicates a well-defined
and structured approach to managing different aspects of the
organization. Each department has a specific role and
responsibility, which helps in streamlining operations and ensuring
efficient functioning.
Customer-Centric Approach: The inclusion of a Customer
Support Department signifies the organization's focus on providing
assistance and addressing the needs of residents and potential
buyers. This department plays a crucial role in enhancing customer
satisfaction and maintaining strong relationships with customers. It
demonstrates a commitment to meeting the requirements of
individuals and families residing in Al Rehman Garden.
Emphasis on Security and Maintenance: The presence of a
dedicated Security Department and a Maintenance and
Infrastructure Department highlights the importance placed on the
safety, security, and upkeep of the housing scheme. This indicates a
proactive approach to addressing residents' concerns and
maintaining the quality of the infrastructure and common areas
within Al Rehman Garden.
Potential for Growth and Improvement: While the structure
appears to address the immediate needs of the organization, it's
important to continually evaluate and adapt the structure as the
11
organization grows
12
6 (Six) Weeks.
7. Training Program:
a. Reason for selecting the organization:
The reason for selecting an organization for a training program also vary
depending on my goals and preferences. Here are some possible reasons
for selecting the organization where I completed my training program:
13
network, which can be beneficial for future career prospects.
b. Duties performed:
I have performed following duties in Account office of Al Rehman
Garden;
Bookkeeping:
I have recorded financial transactions, such as purchases, sales,
receipts, and payments, in accounting software or ledgers.
Accounts Payable:
I have managed the payment of bills, verifying and processing
invoices, and maintaining a system for tracking and ensuring
timely payments to vendors and suppliers.
Accounts Receivable:
I have Monitored and collecting payments from customers or
clients, issuing invoices, and reconciling any discrepancies.
Payroll Processing:
I have calculated employee salaries, taxes, and deductions, and
ensuring timely and accurate payment to employees.
Bank Reconciliation:
Comparing the organization's financial records with bank
statements to ensure accuracy and resolve any discrepancies.
Budgeting and Forecasting:
Assisting in the preparation of financial budgets and forecasts to
support the organization's financial planning and decision-
making processes.
Compliance and Taxation:
Ensuring compliance with relevant financial regulations,
preparing tax returns, and providing necessary documentation
for audits.
Communication and Support:
Collaborating with other departments, assisting in financial
inquiries and providing financial information and support as
needed.
14
Work on different Assignments:
I also worked on different types of work like make detail for
registries and rechecking the bills of Toyota Jinnah Motors.
Store Record:
I have also maintained the record of bills, invoices, dealer
receipts, maintenance books in summarizing form.
Daily checking other entities report:
I also check the report from other entities and verify the entries
in daybook of other entities like Hareef Newspaper, Zarai Farm
houses, Al Rehman Garden Phase V, VII and shapes community
center etc.
8. Learning Experiences:
a) Knowledge Gained:
Working in the Al Rehman Garden accounts department we get
valuable knowledge and skills related to the financial management
of transactions and properties. Here are some key areas of
knowledge you can gain:
Real Estate Accounting Practices: I learn about the specific
accounting practices and principles relevant to the real estate
industry. This includes understanding how to record and report
real estate transactions, depreciation of assets, property
valuation, and lease accounting.
Property Management: In accounts departments often work
closely with property management teams. I gain knowledge
about managing rental income, handling tenant payments and
arrears, maintenance and repair expenses, and budgeting for
property improvements.
Financial Analysis: I developed my skills in analyzing
investment opportunities, evaluating the financial viability of
property projects, and conducting cash flow analysis. This
knowledge can be useful in assessing the profitability and
potential risks associated with real estate investments.
Lease and Rental Agreements: In accounts departments deal
with the financial aspects of lease agreements, including lease
negotiations, rent collection, and ensuring compliance with lease
terms. I learn about lease accounting, rent escalation clauses,
15
and the financial implications of lease agreements.
b) Skills Learned:
Working in the accounts department at Al Rehman Garden I can
helped by develop a range of skills that are valuable in the field of
accounting and finance. I gain skill of data analysis, use of
software, problem solving, communication skills and team work
collaboration.
c) Attitudes/Values:
In the accounts department at Al Rehman Garden, certain attitudes
and values are important for maintaining professionalism, integrity,
and effective financial management like, attention to detail,
Professionalism, teamwork and accountability.
d) Most Challenging Task:
The most challenging task in the accounts department at Al
Rehman Garden are various factors, including the specific
responsibilities, processes, and the organization's unique
circumstances like, Financial Analysis and Forecasting, Budgeting
and Cost Control, Handling Complex Financial Transactions etc.
9. Organizational Analysis:
Finance Department
The Finance Department of Al Rehman Garden is responsible
for managing the financial aspects of the company's operations.
Key functions and responsibilities of a finance department are
16
Financial Planning and Analysis, Accounting and Bookkeeping,
Financial Reporting, Internal Controls, Cash Management,
Financial Analysis and Decision Support, Tax Planning and
Compliance etc.
a. Allocation of funds
The allocation of funds is an important function of the
finance department of Al Rehman Garden. Fund
allocation involves deciding how the organization's
financial resources will be distributed among various
activities and projects to achieve the company's
objectives effectively. The allocation of funds is
Funds are Budgeting
Operating expenses
Programs and projects
Capital investments
b. Sources of funds:
The specific sources of funds for Al Rehman Garden are
Management Department:
Al Rehman Garden has a management department or team
responsible for overseeing various aspects of the organization's
operations. This department may include roles such as;
Managing Director
Operations Manager
Finance Manager
Human Resources (HR) Manager
Marketing and Communications Manager
Project Managers
a) Centralization/Decentralization:
Centralization and decentralization are two Al
Rehman Garden concepts related to the distribution
of decision-making authority within company.
Centralization refers to a hierarchical Al Rehman
17
Garden structure where decision-making authority
and control are concentrated at the top levels of
management. In a centralized structure, key
decisions are made by top executives and lower-
level employees have limited decision-making
power. This structure is often characterized by a
clear chain of command and a high level of control
from the top.
Advantages of centralization include streamlined
decision-making, consistency in policies and
procedures, and efficient resource allocation. It can
be effective in situations where quick decision-
making is required, or where the company needs to
maintain strict control and standardization.
Decentralization, on the other hand, involves the
delegation of decision-making authority and
responsibility to lower levels within Al Rehman
garden. In a decentralized structure, decision-
making power is distributed across various
departments, teams, or individuals. This structure
allows for greater autonomy and flexibility at lower
levels of the organization.
Decentralization can lead to increased employee
engagement, faster response times to local issues,
and the development of specialized expertise at
different levels.
b) Work specialization:
In Al Rehman Garden work specialization, also known as
division of labor refers to the practice of dividing work
tasks and responsibilities into specialized roles.
Work specialization aims to improve efficiency and
productivity by allowing individuals to focus on specific
tasks and develop expertise in their respective areas.
10.SWOT:
SWOT analysis is a strategic planning tool used to evaluate the strengths,
weaknesses, opportunities, and threats of a particular entity or project. Here's a
SWOT analysis for Al Rehman Garden:
Strengths:
Location: Al Rehman Garden may have a favorable location, offering
proximity to key amenities such as schools, hospitals, shopping centers, and
transportation hubs.
Infrastructure: If Al Rehman Garden has well-developed infrastructure,
including roads, utilities, and public facilities, it can be a significant strength
for the community.
Amenities: If the housing project offers attractive amenities like parks,
playgrounds, community centers, and recreational facilities, it can enhance
the appeal of the development to potential residents.
Affordability: If Al Rehman Garden offers affordable housing options
compared to other similar developments in the area, it can be a significant
19
competitive advantage.
Weaknesses:
Lack of Recognition: If Al Rehman Garden is a relatively new or lesser-
known housing project, it may face challenges in attracting potential buyers
or investors due to a lack of brand recognition or reputation.
Limited Facilities: If the development lacks essential facilities such as
schools, healthcare centers, or shopping areas within its vicinity, it may be
less attractive to potential residents.
Poor Infrastructure: If the infrastructure in Al Rehman Garden is poorly
maintained or inadequate, it may discourage potential buyers or residents
from investing or living there.
Opportunities:
Market Demand: If there is a high demand for affordable housing in the
area where Al Rehman Garden is located, it can present an opportunity for
the project to attract buyers and investors.
Expansion and Growth: If the development has available land for
expansion, there is an opportunity to grow and diversify its offerings to meet
the evolving needs of the market.
Threats:
Economic Factors: Economic fluctuations, such as recessions or inflation,
can impact the purchasing power and affordability of potential buyers,
affecting the demand for housing in Al Rehman Garden.
Competition: If there are other well-established housing projects in the area
that offer better amenities or have a stronger brand presence, it can pose a
threat to the success of Al Rehman Garden.
Regulatory Challenges: Changes in local regulations or government
policies regarding land development, construction, or real estate can pose
challenges and uncertainties for the project.
20
aimed at promoting interaction among residents can create a thriving
community. Embracing technological advancements and incorporating smart
home features and sustainable practices can enhance the attractiveness and
competitiveness of Al Rehman Garden in the future. The success of Al
Rehman Garden will depend on effective planning, management, and
adaptation to changing market conditions and consumer preferences.
12.Conclusion:
Based on the SWOT analysis and the information available, Al Rehman Garden
appears to have both strengths and weaknesses that can influence its future
prospects. The strengths include a favorable location, well-developed
infrastructure, attractive amenities, and affordability. These factors can
contribute to the project's appeal and competitiveness in the housing market.
However, there are also weaknesses that need to be addressed for sustained
success. These include a potential lack of recognition, limited facilities, and the
possibility of poor infrastructure. Overcoming these weaknesses will require
strategic planning, effective marketing efforts, and investments in necessary
amenities and infrastructure improvements
The future prospects of Al Rehman Garden can be promising if certain
opportunities are capitalized upon. These opportunities include market demand
for affordable housing, potential for expansion and growth, and the ability to
create a strong sense of community. By leveraging these opportunities, the
development can attract more buyers and investors, enhance its offerings, and
foster a vibrant and engaged neighborhood.
On the other hand, there are threats that could pose challenges to the success of
Al Rehman Garden. These threats include economic factors, competition from
other established housing projects, and potential regulatory challenges. Staying
informed about market conditions, adapting to changes in regulations, and
implementing effective marketing strategies can help mitigate these threats and
maintain a competitive edge
Overall, Al Rehman Garden has the potential to achieve future success if it can
effectively address its weaknesses, leverage its strengths and opportunities, and
navigate potential threats. It will require a proactive and adaptive approach,
continuous improvement, and a customer-centric focus to meet the evolving
needs and expectations of the market. With careful planning, strategic decision-
making, and a commitment to quality and community development, Al Rehman
Garden can position itself as a desirable and thriving housing project in the
future.
21
13.Recommendations for Improvement:
Based on the analysis conducted, here are some recommendations for
improving Al Rehman Garden:
Increase Brand Recognition and Marketing Efforts: To overcome the
potential lack of recognition, the development should focus on increasing its
brand visibility and marketing efforts. This can include creating a strong
online presence through social media, advertising in relevant platforms,
participating in real estate exhibitions, and leveraging word-of-mouth
referrals.
Enhance Facilities and Infrastructure: Addressing the limited facilities
and potential issues with infrastructure is crucial for the success of Al
Rehman Garden. The development should invest in the development of
essential amenities such as schools, healthcare centers, shopping areas, and
recreational facilities within the vicinity. Additionally, regular maintenance
and improvement of roads, utilities, and public spaces will contribute to the
overall appeal of the project.
Monitor and Adapt to Market Demand: It's essential to stay informed
about the evolving market demand for affordable housing. Conducting
regular market research, analyzing trends, and understanding the preferences
and needs of potential buyers can help Al Rehman Garden adapt its offerings
accordingly.
Embrace Technological Advancements: Keeping up with technological
advancements can enhance the competitiveness of Al Rehman Garden.
Incorporating smart home features, energy-efficient solutions, and digital
platforms for property management and communication can provide added
value to residents.
Build Strong Partnerships: Collaborating with reputable contractors,
architects, and service providers can ensure the quality and timely delivery
of construction projects within Al Rehman Garden. Building strong
partnerships with local businesses, educational institutions, and healthcare
providers can also enhance the overall attractiveness and livability of the
community.
Stay Abreast of Regulatory Changes: To mitigate potential regulatory
challenges, it is crucial to stay updated on local regulations and policies
related to land development, construction, and real estate. This can involve
working closely with legal and regulatory experts, engaging with local
authorities, and adapting the project plans and strategies as necessary to
comply with any changes.
22
14.Reference & Sources used:
Reference and source, I used for the internship report is to collected data by
Manager and other staff no other Source is used.
15.Annexes:
In this report I don’t used and supportive material like broachers, forms,
newsletters, interviews, questionnaires etc.
23