Good evening

I want to specially welcome you again to the

Bachelor of Copywriting Course
The time we’ve been waiting for is here
If I don’t get better myself, I can’t help you get
better
I’ve been here in Lagos at The next voices
conference eating value myself
So what is copywriting..??

*Copywriting is simply selling with words..*

A copywriter is a salesman in Print

A copywriter is a seller who uses printed words to

sell.
We will look at
1. What is copywriting

2. Advantages of copywriting

3. Systems that will make you a better copywriter

4. Levels of copywriting
A copywriter is a man who has knows the strategic
words and patterns to get people to give him
money.

A copywriter is one who understands the way

people behave and can use it to his advantage to
make them take an action.

You already know, it's not copyright

Most of you already know my story.
I read microbiology for four years..

Was addicted to football betting till I found Christ

and copywriting

And it's been amazing journey since then. I now

have 12 streams of income and I am doing well.
What are some advantages of copywriting.
*1. It is a high income skill*
You can't have a high income skill and experience
high blood pressure. 😁
Your high income skill is your fastest ticket to a
world of financial confidence
If you don't have a high income skill, you will have
high blood pressure 😁
*The journey of a thousand miles begins with a
step, just make sure you are not trekking*
A high income skill is a fast vehicle to wealth
*2. It is misunderstood*
What people misunderstand, they pay for it

E.g medicine
Sir, *the easier it is for people to find your
alternative, the less valuable you are*
In life, when you do something people can't
understand easily, you will always be needed
Once you are valueless, you will be used less

And to be used less is to become useless

*3. You are ever needed.*

Because you have a part to play in the sales of a

company or your brand, you will always be needed.

You are like a surgeon, you are needed for business

surgery
 Sir, I've never met someone who rejected more
sales 😁

No, everyone needs more sales and the one who

can provide that will always be needed.
In good times, businesses will need more sales

In bad times, businesses will need more sales.

Sales is the lifeblood of every business and as a

copywriter, you are the Red blood cells of a
business.
*4. Flexible schedule*

Perfect work from home skill.

Corona proof 😁
I've been self isolating for more than two years
now.

If you decide to get an office that is good for you

But as for me and my family, I am working at

home😁
The best thing about being a copywriter for me is
that I can go out for evangelism, serve God as I wish
to and make more money than people working
morning to night 😁
Quickly...

*What are the levels of copywriting.*

*1. Corporate Copywriters.*

These are people who work for companies

Writing their copies and newsletters..

Writing their brochures

Doing their marketing

They are paid based on time
However, *in the equation of fast wealth, you
must divorce money from time if you desire scale.*
You cannot make money fast when your time and
money are dating
You can't scale a salary
Wealth is not meant to be arithmetic, wealth is
geometric
2. Freelance copywriters.

People who work for freelancing sites like fiverr,

upwork, guru, freelancer
This is good, but not the best..

I started as a freelancer on fiverr

I will teach you about fiverr

My man Isaiah will teach you about upwork

We will even teach you how to create accounts..

Something we learnt for 30k. You will learn it for
free
3. Agency copywriters.*

Now, you have your own agency.. Fiverr is not

taking 20% from you

All the money that comes is for you😁

You can decide to start a copywriting agency where
you write copies, manage social media pages and
do all the stuffs copywriters do..
4. Celebrity (personal brand) copywriters.*

This is the highest level..

Here, you build a name and a fame.

Dan Lok, Alex Cattoni, Frank Kern, Jason Capital and

the rest.

You have an audience you can sell to at anytime

You are making and impact and helping others on

the same road
This is the point I want everyone to get to..
You can scale at this point.

But you must have known your onions at this level

*Sir, if you know your onions, you will eat your

suya*
Your onions is your competence

Suya is the reward from mastery and competence

*Those who are not skill competent always end up

financially impotent*
5. Copywriting as a foundational skill*

This is where you apply the principles and selling

secrets of copywriting on anything you are doing
We had a student who used the copywriting
techniques here to win an affiliate competition of
$30,000
Now, what are the systems that will make you a
better copywriter..*

1. Trainings like this one

You can learn everything

No one came out of their mothers womb a master

Everyone who you see succeeding learnt

2. Videos*

We will share 90 videos in the course of this training

Yours is to watch 3 daily
And I don’t watch videos at normal
 When I was serving... I watched videos for 6 hours
daily for 1 year
I use 1.25x speed or 1.5x speed
3. E-books

My library has a host of copywriting ebooks..

You can't exhaust them in 3 years

Link to my library

http://bit.ly/2kG8lSp

Don't sell it
4. courses

There are lots of copywriting courses on coursera,

teachable and the rest
They will make you better too

If you have access to courses, pay for them.

Let's quickly look at some characteristics of a
copywriter..
1. He knows his onions.*😁

You cant be a successful copywriter without

knowing your onions.

I've said it a million time...

*If you know your onions, you will eat your suya*

Onions is competence.
Those who know their onions don't drag suya
Once you are competent, you won't be fighting the
price war.

Most of us have left the level of price, it's now

result.

You will get there in Jesus name. Amen.

Let me let you in on a secret most people don't
know..

*The pains of a poor job will always overshadow a

cheap price.*

No customer will remember a cheap price when

you've done a poor job.

Grow your onions. Become good!!

2. A copywriter is a voracious reader!*
You can't like copywriting and hate reading..

Reading is a core course if you must become a

master at copywriting.

That is why one of the habits this course is meant to

help you develop is the habit of DAILY READING
Long term consistency is better than short term
intensity

Reading one hour daily is better than reading 10

hours once a week.
3. A copywriter is a RESEARCHER*

There is a difference between reading and

researching
When you are researching, you are going deep on
one thing

You could be asked to write a copy for say weight

loss

As a researcher, you will go to forums, groups and

pages this guys belong to

You will go to Amazon and look at reviews.

You will look at other swipe files and materials.

That's research..

Writing is the easiest part of a copy.

Research is the real deal.

 *4. You are an actor*

You don't have to be a doctor to write a copy on a

diabetic drug

You don't have to be gym owner to sell gym

equipments..

A copywriter can easily fit into roles and do well

I once wrote a copy for my mentor Elisha Mamman

and he was asking me if I was him 😁

I literally became him and wrote like I was him.

Actors don't have to be in the profession they are

acting to act it.
Finally for tonight..
 Let's quickly look at some branches of
copywriting*
Content marketing*

Content marketing is one way to get people to buy

your things easily.

It Is also one of the biggest branches of copywriting

because you are adding value first.

Nobody rejects value.

We've left the era of buy buy buy..

Now it is, come let me help you.

People are always sceptical when you sell directly to

them especially when they are your cold audience
 Your cold audience are those people that have
never heard of you before

*Even if you sell hot coffee to your cold audience,

they will not buy*

Emmanuel Akpe 😅

You must warm up your cold audience with value so

that they can trust you

Your warm audience are those people that have

heard of you from other people before

And your hot audience are those people that have

bought from you before and trust you
The mistake most people make is that they are
selling a hot product to a cold audience
80% of those who made payment for this course are
my HOT audience.

The other 15% are warm and just 5% are cold.

*The best way to sell to your cold audience is to use

content marketing*

We will go deeper when we enter the faculty of

writing.
2. Sales letters.*

Sales letters are direct sequential adverts

And it is one big branch of copywriting

Sales letters are longer with lot of testimonies and

proofs that the product works
If you've ever bought a health product online, I
guarantee you that that was a long sales letter

The two key ingredients are TESTIMONIES and

SOCIAL PROOF

We will enter that door very well from week 2

3. Email sequences.*

This is also another branch of copywriting

Emails are not dead

And email Marketing has not been killed

People are still making lots of money from email

marketing
As a copywriter you can also be recruited to write
emails for clients

It is called email sequence

When someone comes into your email list, you just

don't start selling directly, you must welcome them
and give them some form of value for a while

Before you now sell to them

4. Website content.*

Copywriters write the content you see on websites..

This is one of the highest paying branches of

Copywriting
I have a friends who got a deal of $3,000 for a
cryptocurrency company

That's over 1M for a week job o.😎

There is work o, but the pay is very sweet..

You will write most of the pages. Home, our

services, about us, team etc

We will enter that door next week..

5. Product description*

Go to amazon, Alibaba, Ali express, Konga, Jumia

and 98% of e-commerce websites, they all need
product description

Because these companies know that the better the

description, the faster the urge to buy, they hire
copywriters to do this.
 6. Social media management.*

This is a very lucrative area if you know your onions.

Your Copywriting skills will be very useful in pulling

in content daily

How you market their products, the words you use

will also be as a result of what you've learnt from
Copywriting
Today is all introduction to copywriting..*

Tomorrow I will start with the *Principle of offer*

*How to hold your customer by the throat and get

them to pay you even if it's their last card*

If you know how to create offers, you will never

suffer financially
 Once I learnt how to create offers, I entered into
the realms of millions monthly

It's been 27 consistent months...

That's how powerful knowing how to create offers
is.

Let's talk in the general room. Share your Aha

moments with me

Let me know what you learnt new in the general

group.