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Social Media Audience Research (To Use The Template, Click The "File" Tab and Select "Make A Copy" From The Drop-Down Menu)

This document promotes the social media management tool Hootsuite. It states that Hootsuite allows you to easily manage all your social media from a single dashboard where you can schedule posts, respond to comments, and measure performance. It encourages the reader to start a free 30-day trial of Hootsuite.

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Jakob Okey
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51 views

Social Media Audience Research (To Use The Template, Click The "File" Tab and Select "Make A Copy" From The Drop-Down Menu)

This document promotes the social media management tool Hootsuite. It states that Hootsuite allows you to easily manage all your social media from a single dashboard where you can schedule posts, respond to comments, and measure performance. It encourages the reader to start a free 30-day trial of Hootsuite.

Uploaded by

Jakob Okey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Easily manage all your social media and get results with Ho

From a single dashboard you can schedule posts, responds to comments, measur
👉 Start Your Free 30-Day Trial 👈

To use the template in this Google Sheet, make a copy or download it as an Excel
spreadsheet.
a and get results with Hootsuite.
ds to comments, measure and improve performance.
30-Day Trial 👈
Easily manage all your social media and save time with Hootsuite. Free 30-Day Trial
PERSONA NAME]
Background Job title(s), life stage, career path, family, etc.
Demographics Sex,What
Eg. age, other
location, average
brands income,
do they langauge,
interact with onetc,
social
Interests media?
Any additional info here will help inform the kind of
Other relevant traits content/messages you share on social media.
Favorite social networks Which channels is your target audience most active on?
Least favorite social networks Which are they least
business/product active direct
reviews, on or avoid altogether?
shopping (on Instagram,
Buying behavior for example)?
How do they approach purchasing decisions in your
Spending power product/price
buy category?
from and engage with you? Are they start-ups or
Size of business enterprise-level brands?
Are you targeting the CEO? The CTO? The social marketing
Decision maker(s) manager?
Challenges What are your customers' challenges/pain points?
Goals What
How canare your
their business/product/service
goals? help solve
service) can help? customer challenges and/or solve goals?
Eg. "not enough time to learn a new tool." "limited
Purchasing barrier? technology
How will youbudget"
position yoru business/product/service to
Messaging this persona on social media?
What about the content mix? Social media rule of thirds,
Preferred content type 80/20 rule, etc.
Voice and tone What will your audience relate to on social media? Related reading: https://blog.
y Trial

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