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History

The document provides an overview of the history and importance of the MICE (Meetings, Incentives, Conferences/Conventions, and Exhibitions) market. It defines the key terms and components that make up the MICE industry, including planners, host facilities, services, and exhibitors. The role of MICE in driving revenue for the tourism and hospitality industry through face-to-face communication is also discussed. The growth of the MICE industry has been fueled by factors like meeting planners associations, airline industry, lodging industry, and convention centers. The MICE industry is considered one of the fastest growing tourism and hospitality segments that generates significant revenue for cities.

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401 views

History

The document provides an overview of the history and importance of the MICE (Meetings, Incentives, Conferences/Conventions, and Exhibitions) market. It defines the key terms and components that make up the MICE industry, including planners, host facilities, services, and exhibitors. The role of MICE in driving revenue for the tourism and hospitality industry through face-to-face communication is also discussed. The growth of the MICE industry has been fueled by factors like meeting planners associations, airline industry, lodging industry, and convention centers. The MICE industry is considered one of the fastest growing tourism and hospitality segments that generates significant revenue for cities.

Uploaded by

eden estrado mendoza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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History/Overview of MICE Market

CHAPTER 1: The Meaning and Importance of MICE


What is Exactly a MICE?
- Meetings, Incentives, Conferences/Conventions and Exhibitions Industry

Definition of Terms
Meeting - gathering of people for a common purpose such as business, social, or
religious, purpose.

Incentives - a reward event intended to showcase persons who met or exceed sales or
production goals.

Conference - a meeting designed for a discussion fact finding problem solving and
consultation.

Convention - an event in which the primary activity of the attendees is to attend


educational sessions, participate in meetings/discussions, socialize or attend
other organized events. Congress is the European term for convention

Exhibition - The display of products or promotional materials for purposes of public


relations, sales, and/or marketing. It is the European term for exposition

Exposition - it generally consists of a huge public display of the goods and services
of a particular industry.

Event - an occurrence, happening and activity designed around various themes in


order to create or enhance interest in a destination.

The Role of MICE in the Tourists and Hospitality Industry:


It became a major source of revenue for the tourism and hospitality industry
through meetings, incentives, conventions and exhibition segment and experienced
great growth as well. The driving force behind the growth of this industry was the
need to communicate with one another face-to-face.
Components of the MICE industry:
There are four major components of the MICE industry, namely:
- Planners, Host Facilities, Services; and Exhibitors

PLANNER
Individuals or groups that plan meeting, conventions, and exhibitions.
Planners are classified into a number of categories such as:
Corporate meeting planners
Association meeting planners; and
Independent meeting planners

HOST FACILITIES
Provide lodging, meeting rooms, food and beverage, as well as number of other
services for group attending meetings conventions or exhibitions.

SERVICES
Refer to individuals and organizations that provide support for the meetings,
conventions, and exhibition segment.

EXHIBITORS/EXHIBITION
They provide much of the revenue needed for the planners to hold meetings
conventions and exhibitions.

History of MICE industry:


In ancient times, archaeologists have found ruins that served as places were
primitive people gather to discuss common interests. Each village had its own
common gathering places. Later, cities became the meeting places for people who
wanted to discuss common problems. Trade associations, professional, fraternal, and
religious organizations were established to discuss relevant issues.

History of MICE industry:


In the United States, these associations were organized in the mid-1800s. In
the Philippines, Manila opened the PICC to the International Monetary Fund/World
Bank meeting in 1976. Since then, Manila has been known as the Convention City of
the Philippines.

The Growth of the MICE Industry:


The growth of the MICE industry has been due to the following factors:
Meeting Planners Association Conference Centers
Airline Industry Meeting Technology; and
Lodging Industry Ground Handlers
Convention Centers

Importance of MICE industry


The MICE Industry is one of the fastest-growing segments of the tourism and
hospitality industry. Conventions and exhibitions generate a considerable amount of
revenue within the tourism and hospitality industry. Hence, most cities have visitors
ad convention centers that are designed to entice meetings, conventions, and
exhibitions.
Thank You for Listening :)

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