SYLLABUS

(Effective from 1st Semester 2021-22)

MASTER OF BUSINESS ADMINISTRATION (MBA)
TWO-YEAR FULL TIME (FOUR SEMESTERS) PROGRAMME

FIRST SEMESTER

Code Subject Marks

External Internal Total
Assessment Assessment
(Semester) (Sessional)
101 Management Principles and Process 70 30 100
102 Managerial Economics 70 30 100
103 Business Statistics 70 30 100
104 Business Environment 70 30 100
105 Accounting For Managers 70 30 100
106 Computer Applications in 70 30 100
Management
107 Business Law 70 30 100
108 Business Communication 70 30 100
Grand Total 560 240 800

1
 MBA FIRST SEMESTER

Code: 101 MANAGEMENT PRINCIPLES AND PROCESS

Objective: To acquaint the students with the basic concepts and principles of management and to
develop skill to apply them in decision – making and problems solving situations:

Unit- I
Concept and significance of Management, Management as a Science or Art, Distinction between
Management and Administration, Principles of Management, Schools of Management: Classical,
Neo- classical and Modern School.

Unit- II
Planning: Nature, process, Types, Principles and Significance, Planning Vs Forecasting.
Objectives: Meanings, Characteristics, Types and Importance of MBO. Decision- Making:
Meaning and Significance, Types, Process, Rationale and Limitations.

Unit- III
Concept and process of Organizing, Organisation Structures and Design. Departmentation:
Meaning, Need and Considerations, Span of Management. Authority: Meaning, Advantages and
Limitations, Centralization and Decentralization of Authority.

Unit- IV
Direction: Meaning, Principles and Techniques, Coordination: Meaning, Importance and
Principles, Coordination as an essence of Management. Controlling: Meaning, Characteristics and
Steps.

SUGGESTED READINGS:

1. Drucker, Peter F., “The Practice of Management”, Harper Business.

2. Dwivedi, R.S., “Management – An Integrated Approach”.
3. Koontz, O. Donnell, “Principles of Management”, McGraw Hill.
4. Narayan, P.S. & Rao,V.S.P., “Management Concepts and Thoughts”, Advent Pub. Inc.
5. Prasad, L.M., “Principles and Practice of Management”, S.C & Sons.
7. Robbins, S.P, “Management”, Pearson.
8. Tripathi, P.C & Reddy, P.N., “Principles of Management”, Tata McGraw Hill.

2
CODE: 102 MANAGERIAL ECONOMICS

Objective: The objective of this course is to acquaint the students with concepts and techniques
used in Micro – Economics Theory and to enable them to apply this knowledge in business
decision making.

Unit- I
Concept, Nature and Scope of Managerial Economics, Relationship of Managerial Economics
with Other Subjects; Law of Demand; Elasticity of Demand; Indifference Curve Analysis;
Demand Forecasting for new and established Product; Theory of firm: Profit Maximization, Sales
Maximization.

Unit- II
Law of Returns and Production Functions: Law of Increasing, Constant and Diminishing Returns,
Inter-relationship between three laws of returns; Cost Concepts, Cost Classifications, Cost –
Output relationship; Economies and Diseconomies of Scale.

Unit- III
Price–Output decisions under different market conditions: Perfect and Imperfect Competition,
Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Duopoly, Non- Price
Competition, Price Discrimination.

Unit- IV
Input- Output Analysis: Meaning, Assumptions, Features and Uses; Social Cost Benefit Analysis;
Business Cycles: Nature, Phases and Control of Business cycles; National Income.

SUGGESTED READINGS:

1. Dwivedi, D. N., “Managerial Economics”, Vikash Publication.

2. Jhingan, M.L., “Micro – Economic Theory”, Pearson Publication.
3. Maheshwari, K.L., “Managerial Economics”, Vikash Publication.
4. Varshney & Maheswari, “Managerial Economics”, Vikash Publication.
5. G.S Gupta, “Managerial Economics”, Himalaya Publication.

3
CODE: 103 BUSINESS STATISTICS

Objective: The objective of the course is to make the students familiar with basic of Business
Statistics and their applications in managerial decision making.

Unit- I
Measure of Central Tendency: Mean, Median and Mode; Dispersion: Range, Quartile, Percentile,
Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation and Variance;
Skewness: Definition, Importance and Measures of Skewness.

Unit- II
Correlation: Meaning, Types and Degree of Correlation, Karl Pearson’s Coefficient of Correlation
and Spearman’s Rank Coefficient of Correlation; Regression Analysis: Meaning, Types and
Utility of Regression, Simple Regression Equations; Analysis of Time Series: Meaning,
Importance and Components of a Time Series, Method of Least square.

Unit- III
Probability: Concept of Probability and Its Uses In Business Decision-Making, Addition Theorem
of Probability; Probability Theoretical Distributions: Concept of Binomial, Poisson and Normal
Distributions.

Unit- IV
Census and Sampling: Meaning, Merits, Limitations and Suitability of Census Investigation;
Sampling: Concept of Sampling, Sampling Design, Sample Size, Types of Sampling: Probability
Sampling and Non-Probability Sampling, Advantages of Sampling, Limitations of Sampling.

SUGGESTED READINGS:

1. Shukla, S.N., “Business Mathematics”, Sahitya Bhavan Publication.

2. Gupta, K.L., “Business Statistics”, Navyug Publication.
3. Sharma, J.K., “Business Statistics”, Pearson Education, 2 nd edition.
4. Srinivasa, G., “Business Mathematics and Statistics”, Jain book Publication.
5. Sharma, J.K., “Quantitative Methods: Theory and Application”, Jain book Publication.
6. Shukla, S.M. & Sahai, S.P., “Business Statistics”, Sahitya Bhavan Publication.
7. Arora, S.R., & Gupta, Kavita, “Business Mathematics”, July 2015 Edition, Taxman
Publications, New Delhi

4
CODE: 104: BUSINESS ENVIRONMENT

Objective: The aim of this paper is to acquaint the students with the Business
Environment factors and to expose them to the latest changes in the scene of the country
as well as the global business scenario.

Unit- I
Concept, Nature and Significance of Business Environment, Micro and Macro level
Environment, Environmental Scanning & its Techniques; Socio-Cultural Environment:
Culture and Business, Social Responsibility of Business.

Unit- II
Politico- Economic Environment: Forms of Government Intervention in Business,
Economic System- Capitalistic, Socialistic and Mixed Economy; Economic Environment:
Planning in India: Emergence and Objective, Functions of NITI Aayog, Economic
Reforms, Industrial Policy, Monetary Policy, Fiscal Policy

Unit- III
Legal Environment: Consumerism, Consumer Protection Act 1986 (with recent
amendments), Consumer Protection Councils, Competition Act; Technological
Environment: Technology and Competitive Advantage, Technology transfer - importance
and types, Appropriate technology and Technology adaptation.

Unit- IV
International Environment: Foreign Investment & Foreign Trade Policy, International
Monetary Fund, World Bank, World Trade Organization, Foreign Exchange Management
Act.

SUGGESTED READINGS:

1. Ashwathappa, K.,―Business Environment for Strategic Management, Tata McGraw

Hill.
2. Adhikari, M., ―Economic Environment of Business, Excel Book.
3. Cherunilam, Francis. ―Business Environment, Himalaya Publishing House.
4. Dutta & Sundaram, ―Indian Economy, S.Chand.
5. Prakash, J Rao, N. & Shukla M. B., ―Administration of Public Enterprises, Himalaya
Publishing House.
6. Shukla, M.B., ―Business Environment, Taxmann’s Publication.
7. Gupta, C.B. , ―Business Environment, Sultan Chand & Sons.
8. Kuchhal, S.C., ―Industrial Economy of India, Chaitanya Publication.

5
CODE: 105 ACCOUNTING FOR MANAGERS

Objective: The objective of this course is to provide an insight of Accounting Principles, Tools
and Techniques and their uses in managerial planning, decision- making and control.

Unit- I
Introduction to Accounting: Introduction of financial accounting, Importance, Objectives and
Principles of Accounting, Concepts and conventions, Accounting Equation, Double Entry System
of Book-Keeping, Generally Accepted Accounting Principles (GAAP), Indian Accounting
Standards, IFRS, Harmonization of Accounting Standards.

Unit- II
Introduction of Accounting Process- Journal and Ledger, Trial Balance, Classification of capital
and revenue expenses, Preparation of Final Accounts- Trading and Manufacturing, Profit and
Loss Account and Balance Sheet, Policies related with Intangible assets like copyright, trademark,
patents and goodwill.

Unit- III
Analysis of Financial Statement: Financial Statements - Meaning, Nature and Limitations,
Vertical vs Horizontal Analysis; Internal vs External Analysis, Ratio Analysis - Interpretation of
Solvency Ratios, Liquidity Ratios, Activity Ratios and Profitability Ratios, market capitalization
ratios; Common Size Statement and Trend Analysis.

Unit- IV
Funds Flow Statement: Meaning, Concept of Gross and Net Working Capital, Preparation of
Schedule of Changes in Working Capital, Preparation of Funds Flow Statement and its analysis;
Cash Flow Statement: Various cash and non-cash transactions, flow of cash, difference between
cash flow and fund flow, preparation of Cash Flow Statement and its analysis.

SUGGESTED READINGS:

1. Anthony, R.N., Hawkins, F.D.,& Merchant, K.A., “Accounting: Text and Cases”, TMH,
13th Edition
2. Narayanaswamy, R., “Financial Accounting: A Managerial Perspective”, PHI, 6th Edition
3. Arora, R.K., “Financial Accounting: Fundamentals, Analysis and Reporting”, Wiley, 2nd
Edition
4. Maheshwari S.N & Maheshwari S K, ―A text book of Accounting for Management, Vikas
Publication, 10th Edition.
5. Ambrish Gupta, ―Financial Accounting: A Managerial Perspective, PHI, 4th Edition.
6. Narayanswami, ―Financial Accounting: A Managerial Perspective, PHI, 2nd Edition.
7. Mukherjee, ―Financial Accounting for Management, TMH, 1st Edition.
8. Banerjee, ―Financial Accounting, Excel Books.
9. Dhamija, ―Financial Accounting for managers, Prentice Hall.
10. Ramchandran & Kakani, ―Financial Accounting for Management, TMH, 2nd Edition.

6
CODE: 106 COMPUTER APPLICATIONS IN MANAGEMENT

Objective: To develop in students an appreciation of detailed working of Computers, different

Software and Hardware systems available in the industry and it’s utility to the business.

Unit- I
Computer: An Introduction, History & Generations of Computers, Computer use in Business,
Computer Devices-Hardware & Software, Classification of Computer, Programming Languages
and Packages.

Unit- II
MS-Word: Meaning & Terminology of Word Processor, Editing & Formatting Document, Mail
Merge, Inserting and Printing; MS-Excel: Basics, Editing Cell Contents, Commands for
Worksheet/Workbook, Formulas & Functions, Charts; MS-PowerPoint: Steps, Tips and Physical
Aspects of Presentation, Creating, Editing and Formatting a Slide, Power Point Views.

Unit- III
Data Processing: Meaning & Data Storage Hierarchy; File Management System- File Types,
Organizations & Utilities; Database Management System- Database Models, Components of
DBMS, Creating and using a Database.

Unit- IV
Data Communications and Computer Networks: Elements of Communication System, Data
Transmission- Modes, Speed & Media; Network Topologies; Network Types- LAN, WAN &
MAN; Internet: Basic Services, Use of Internet.

SUGGESTED READINGS:

1. Sinha, P.K., “Computer Fundamentals”, BPB Publications, Fourth Edition.

2. Brinda, S., Someshwar Rao K. & Srinivas V., “Fundamentals of Information Technology”,
Kalyani Publishers, 2007.
3. Rayudu, C.S. & Chaitanya C.S., “Information Technology and Applications”, Kalyani
Publishers, First Edition, 2004.
4. Madan, Sushila, “Information Technology”, Taxmann’s, Fourth Edition, Nov., 2007.
5. Srivastava Chetan, “Principles of Information Technology”, Kalyani Publishers, 2004.

7
CODE: 107 BUSINESS LAW

Objective: The objective of this course is to provide the students basic knowledge of important
laws relating to business in brief.

Unit- I
Indian Contract Act, 1872- essentials of a Valid Contract, Void Agreements; Performance of
Contracts and its remedies. Quasi Contract, Indemnity, Guarantee, Contingency, Bailment and
Agency.

Unit- II
The Sale of Goods Act, 1930: formation of a contract, Performance of Contract, Rights of Unpaid
seller. Condition and warranties, Transfer of property. The Negotiable Instruments Act, 1881:
Nature and Types, Negotiation and Assignment. Holder–in–due course, Dishonor and Discharge
of Negotiable Instrument.

Unit – III
The New Amendment Companies Act- 2013: Nature and Types of Companies. Formation.
Memorandum and Articles of Association, Prospectus, Allotment of shares, Shares and share
Capital. Membership. Borrowing Powers.

Unit- IV
Management and Meeting. Accounts and Audit, Compromise Arrangements and Reconstruction.
Prevention of oppression and Mis-management. Winding up. Emerging Issues :- Corporate
governance, national Company Law Tribunal, Offences and Penalties of Company under
Company Act 2013.

*The students are required to study the latest amendments of the respective Acts.

SUGGESTED READINGS:

1. Sheth, “Business Law” Pearson Publication.

2. Singh, B.K. & Tiwari, A., “Business Regulatory Framework”, SBPD Publishing.
3. Gupta, O.P, “Business Regulatory Framework”, SBPD Publishing House.
4. Kapoor, N.D, “Company Law”, Jain Book Depot.
5. Aggarwal, S.K., Singhal, K., “Indian Business Laws”, Galgotia Publications

8
CODE: 108 BUSINESS COMMUNICATION

Objective: This course intends to develop good communication skills in students for their
future jobs and endeavors and help them understand the principles of effective
communication for domestic and international business situations.

Unit-I
Introduction: Role of communication, defining and classifying communication, purpose of
communication, process of communication, characteristics of successful communication;
importance of communication in management; communication structure in organization,
communication in crisis, barriers to communication.

Unit-II
Oral communication: What is oral Communication – principles of successful oral
communication; Conversation control – reflection and empathy: two sides of effective oral
communication; effective listening; non-verbal communication. Written communication:
Purpose of writing – clarity in writing – principles of effective writing ,electronic writing
process.

Unit-III
Business letters and reports: Introduction to business letters – writing routine and persuasive
letters – positive and negative messages- writing memos – what is a report purpose, kinds
and objectives of report writing. Presentation skills: What is a presentation – elements of
presentation – designing a presentation.

Unit-IV
Employment communication: Introduction – writing CVs – Group discussions – interview
skills; Impact of Technology on Business Communication networks–e-mails,
teleconferencing, video conferencing. Group communication: Meetings- Planning meetings,
objectives, participants, leading meetings. Media management – press release, press
conference, media interviews; Seminars, workshops, conferences. Business etiquettes.

SUGGESTED READINGS:

1. Bovee & Thill – Business Communication Essentials A Skill – Based Approach to Vital
Business English. Pearson.
2. Kulbhushan Kumar & R.S. Salaria, Effective Communication Skills, Khanna Publishing
House, Delhi
3. Bisen & Priya – Business Communication (New Age International Publication)
4. Kalkar, Suryavanshi, Sengupta-Business Communication(Orient Blackswan)
5. Varinder Bhatia, Business Communications, Khanna Publishing House
6. P D Chaturvedi, MukeshChaturvedi- Business Communication: Skill, Concepts And
Applications –Pearson Education.
7. Asha Kaul, Business Communication, Prentice Hall of India

9
 MBA SECOND SEMESTER

Code Subject Marks

External Internal Total
Assessment Assessment
(Semester) (Sessional)
201 Organizational Behaviour 70 30 100

202 Managerial Accounting 70 30 100

203 Research Methodology 70 30 100
204 Production and Operations 70 30 100
Management

205 Marketing Management 70 30 100

206 Financial Management 70 30 100
207 Human Resource Management 70 30 100
Grand Total 490 210 700

10
CODE: 201 ORGANIZATIONAL BEHAVIOUR

Objective: To impart the students an understanding of behavioural components in the process of

management & to develop an understanding of organizational and individual variants that effect
organizations.

Unit-I
Concept of Organization: Nature & Types, Organizational Behaviour: Definition, Nature,
Significance, Theoretical Foundation for OB, Disciplines that contribute to OB, OB Models,
Challenges & Opportunities for OB.

Unit-II
Individual Behaviour in Organization: Perception, Attribution Theory, Attitudes, Components of
Work related Attitude, Functions of Attitude, Opinions, Beliefs, Attitudes and Behaviour,
Attitude Change and Management, Attitude Measurement. Job Satisfaction, Meaning and
Importance of Job Satisfaction, Measuring Job Satisfaction, Major influences on Job Satisfaction,
Motivation and Job Satisfaction, Outcome of Job Satisfaction
Unit-III
Personality Meaning, Types of Personality, Personality Theories, Personality Traits of Managers.
Learning and Behavioural Modification, Meaning, Nature and Components of Learning, Learning
Theories, Principles and Schedules of Reinforcement, Organizational Behavioural Modification,
Limitations of Behavioural Modification. Motivation: Definition, Theories of Motivation, Content
Theories and Process Application of Motivation Theories, Implications for Managers, Leadership,
Theories of Leadership, Conflict & Negotiation

Unit-IV
Organizational Culture: Definition, Functions, Creating & Sustaining Culture. Organizational
Change: Concept, Forces for Change, Planned Change, Resistance to Change, Approaches to
Managing Change.

SUGGESTED READINGS:

1. Robbins, Judge, Sanghvi, “Organizational Behavior”, Pearson Prentice Hall

2. Luthans, Fred, “Organizational Behavior”, McGraw Hill Education
3. Prasad, L.M., “Organizational Behaviour”, Sultan Chand & Sons.
4. Rao, V.S.P, “Organizational Behaviour”, Excel Books
5. Pareek, Udai, “Understanding Organizational Behaviour”, Oxford University Press.

11
CODE: 202 MANAGERIAL ACCOUNTING

Objective: To provide knowledge to the students with the principles of accounting tools &
techniques and their uses in managerial planning, decision making and control.

Unit-I
Introduction: Accounting for Management, Role of Cost in decision making, Comparison of
Management Accounting and Cost Accounting, types of cost, Elements of cost - Materials,
Labour and overheads and their Allocation and Apportionment, preparation of Cost Sheet,
Methods of Costing.

Unit-II
Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysis
and P/V Ratio Analysis and their implications, Concept and uses of Differential Costing and
Incremental Costing:, Methods of calculation of these costs and their role in management decision
making like sales, replacement, buying etc.

Unit-III
Budgeting: Concept of Budget, Budgeting and Budgetary Control, Types of Budget, Static and
Flexible Budgeting, Preparation Budget, Advantages and Limitations of Budgetary Control.
Standard Costing: Concept of standard costs, establishing various cost standards, Variance
analysis, and its applications and implications.

Unit-IV
Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility
Accounting, concept of investment center, cost center, profit center and responsibility center and
its managerial implications. Neo Concepts for Decision Making:
, Target Costing & Life Cycle Costing : concept, strategies and applications of each.

SUGGESTED READINDS:

1. Pandey I M, “Management Accounting”, Vikas, 2004, 3rd Ed.

2. Vij, “Management Accounting”, Excel Books
3. Balakrishnan, “Managerial Accounting”, Wiley Dreamtech
4. Alex, “Cost Accounting”, Pearson
5. Khan and Jain, “Management Accounting, Tata McGraw-Hill, 2000
6. Sinha, “Accounting and Costing for Management”, Excel Books
7. Horngren et al, “Introduction to Management Accounting”, Prentice hall, 2002, 12th edition

12
CODE: 203 RESEARCH METHODOLOGY

Objective: To equip the students with the basic understanding of managerial communication and
research methodology and to provide an insight into the application of modern analytical tools
and techniques for the purpose of management decision making.

Unit-I

Research Methodology: Introduction, Meaning and Significance of Research in Business;

Research Philosophy; Research Approaches; Types of Research, Research Process: Critically
Reviewing the Literature, Concepts and theories, Formulation of Research Problem, Research
Question, Research Objective, Hypothesis: Types of hypothesis, Concept of Hypothesis Testing.

Unit-II

Research Design: Exploratory, Descriptive, Quasi Experimental, Experimental research designs,

Cross-sectional and Longitudinal designs, Qualitative and Quantitative research approaches. Data
& Measurement: Meaning, Need and Types of data; Scales of Measurement, Reliability and
Validity of Measurement. Data Collection Tools and Data Processing: Questionnaire, Schedules,
Online Tools.

Unit-III

Sampling Design Process: Universe and Population, Sampling frame, Sample unit, Sampling
Techniques, Sample Size; Sampling Errors. Data Analysis: Cleaning, Editing, Coding,
Classification and Tabulation. Tools & Techniques: Descriptive and Inferential Statistics,
Univariate, Bivariate, Multivariate, Correlation and Regression Analysis, Parametric and Non-
parametric tests.

Unit- IV

Statistical Software for Data Analysis: SPSS, AMOS, Excel, R Programming, Referencing and
Bibliography, Research Reports: Structure of Research report, Report writing and Presentation.

SUGGESTED READINGS:

1. Malhotra, N.,& Dash, S., Marketing Research: An Applied Orientation. New Delhi: Pearson.
2. William G. Zikmund : Business Research Methods, Cengage Learning, New Delhi
3. Cooper and Schindler : Business Research Methods, Tata McGraw Hill, New Delhi
4. Panneer Selvam : Research Methodology, Prentice Hall of India,Delhi
5. Bradley, N., Marketing Research: Tools and Techniques. Oxford University Press.
6. Tull & Hawkins : Marketing Research, Prentice Hall of India,Delhi
7. Kothari, C.R., ―Research Methodology: Methods & Techniques, New Age International
Publishers, New Delhi.
8. Bhattacharya, D.K., ―Research Methodology, , Excel Books

13
CODE: 204 PRODUCTION AND OPERATIONS MANAGEMENT

Objective: To equip the students with the basic concepts and process of Production and
Operations Management and to develop an understanding about the role of production and
operations management.

Unit- I
Production and operations management: Nature, Scope, Importance and Functions, Evolution
from production to operations management, Production Management Vs Operations
Management, Formulation of Operations Strategy, Types of Manufacturing Processes and Plant
Layout, Plant Location, Assembly Line Balancing. Production Planning and Control (PPC).
Unit- II
Productivity – Definition and concept, productivity measurement, productivity improvements,
Product development and design, stages of product development, techniques of product
development (standardization, simplification and specialization, automation). Materials
managements – its scope and importance, Purchasing function and procedure.

Unit- III
Inventory Management: Inventory control, Relevant Costs, Economic Lot Size, Reordering point,
Economic order quantity (EOQ), Inventory classification techniques, Deterministic Models,
Probabilistic Models: Multi-period and Single period (News vendor) models, Selective Inventory
Models. Aggregate Production Planning (APP), Master production schedule (MPS), Materials
requirements planning (MRP).

Unit- IV
Work study - need and technique of work-study, Time study, work measurement, Just-in-time
(JIT). Value analysis - basic concepts and procedures, Quality control - standards and
specifications, Statistical Quality Control, TQM, Lean operations, Process capability,
Maintenance Management- Break down Maintenance & Preventive Maintenance, Total
Productive Maintenance (TPM).

SUGGESTED READINGS:

1. Adam Everett E & Ebert Ronald J: Production & Operations Management: Concepts,
Models & Behavior, PHI, New Delhi
2. Chary S N: Production & Operations Management, Tata McGraw-Hill, New Delhi.
3. Chase Richard B, Production and Operations Management: Manufacturing and Services,
TMH
4. Mahadevan, B., Operations Management (3rd ed.). Pearson Education, Delhi.
5. Moore, F.G. and Hendrick, T. E., “Production/ Operations Management”, Richard D.
Irwin.
6. Nahmias S. and Olsen, T.L., Production and Operations Analysis (7th ed.). Waveland
Press, Inc.
7. Panneerselvam, “Production and Operations Management”, Prentice Hall of India, New
Delhi.
8. Plossl G W & Wight O W : Production & Inventory Control. PHI, Englewood Cliffs, NJ..

14
CODE: 205 MARKETING MANAGEMENT

Objective: To develop in students an understanding of the underlying concepts, strategies and

issues involved in the marketing of products and services.

Unit- I
Marketing: Definition, Characteristics, Scope and Importance of Marketing; Marketing Concept:
Product, Production, Sales, Societal Concept; Marketing Management: Definition, Objectives and
Functions of Marketing Management; Marketing Myopia, Marketing Mix, New issues in
Marketing: Green Marketing, Digital Marketing, Viral Marketing, Network Marketing and Event
Marketing; Marketing Environment.

Unit- II
Market Segmentation, Targeting, and Positioning, Marketing Information System, Marketing
Research, Consumer Behaviour: Definition and The Consumer Buying Process.

Unit- III
Product Decision-Product, Product Mix, Product Line, Product Life Cycle, New Product
Development, Branding and Packaging, Pricing Methods and different Pricing Strategies.

Unit- IV
Promotion Decision- Promotion Mix, Advertising, Publicity and Personal Selling, Media
Selection, Sales Promotion, Channel of Distribution.

SUGGESTED READINGS:
1. Kotler Philip, “Marketing Management”, Pearson Publication.
2.Ramaswamy V.S. & Namakumari S.,“Marketing Management”,Macmillan Publishers India
Ltd.
3. Sherlekar.S.A., “Marketing Management”, Himalaya Publishing House.
4. Varshney R.L. & Gupta S.L., “Marketing Management”, Sultan Chand & Sons.
5. Standon William J., “Fundamentals of Marketing”, McGraw Hill.

15
CODE: 206 FINANCIAL MANAGEMENT

Objective: The purpose of this course is to help the students with the conceptual framework of
Financial Management & its application under various environment constraints.
Unit- I
Financial Management: Meaning, Nature and Scope, Financial Goal: Profit Vs. Wealth
Maximization, Finance Functions- Investment, Financial and Dividend decisions. Functions of
Finance Manager in Modern Age. Time value of money, Leverage Analysis-Financing Operating
and Combined Leverage & its implications.

Unit- II
Investment Decisions: Nature, Investment Evaluation Criteria- Net Present Value, Internal Rate
of Return, Profitability Index, Payable Period, Accounting Rate of Return, N.P.V & I.R.R.,
Comparison, Capital Rationing, Risk & Uncertainty in Capital Budgeting. , EBIT-EBS Analysis

Unit- III
Financial Decisions: Sources of Short Term Financing, Long Term Sources of Financing
Concept & Approaches of Capital Structure Decisions-NI, NOI, Traditional & Modigliani Miller
Approach. Cost of Capital: Significance, Calculation of Combined Cost of Capital (Weighted),
Cost of Equity and CAPM.

Unit- IV
Dividend Decisions: Factors affecting Dividend Decision. Legal aspects of Dividend Relevancy
and Irrelevancy Theory of Dividend Decision (Walter’s Model, Gordon’s Model & Modigliani
Miller Model).
SUGGESTED READINGS:

1. Bhalla, V.K., “Financial Management and Policy”. Pearson publications.

2. Chandra, Prasanna, “Financial Management”. Tata McGraw Hills
3. Khan ,M.Y. & Jain P.K., “Financial Management”. Tata McGraw Hills
4. Brigham F. Eugene, “Financial Management”. Harcourt college publishers
5. Pandey, I.M., “Financial Management”. Vikas publications
6. Sharma Sarita., “Financial Management”. Neha Publishers & Distributers

16
CODE: 207 HUMAN RESOURCE MANAGEMENT

Objective: The objective of the course is to familiarise the students about the different aspects of
managing people in the organisations from the stage of acquisition to development and retention.

Unit-I
Concept, Objective, Functioning of Human Resource Management (HRM), Personnel
Management V/s. HRM, HRM in Changing Environment, Challenges of HRM, Human Resource
Planning process- Factor affecting HR Planning.

Unit-II
Career Planning, Job Analysis- Job Description, Job Specification; Method of Recruiting and
Selecting Human Resources, Method of Human Resources Training and Development.

Unit-III
Induction and Socialization, Steps & Methods of Performance appraisal, Job Evaluation and
Wages determination, Emerging concepts of HRM- Talent management, Employees
Engagement, Knowledge management, Employer Branding.

Unit-IV
Employee welfare, Industrial Relation & Trade Unions, Grievance Management, Employees
empowerment, Case Study in HRM.

SUGGESTED READINGS:

1. Ashwathappa, K., “Human Resource Management”, Tata McGraw Hill.

2. Flippo, E.D., “Principles Personnel Management”, Tata McGraw Hill.
3. Tripathi, P.C., “Personnel Management & Industrial Relation”, Sultan Chand & Sons.
4. Yoder & Dale, “Personnel Management & Industrial Relation”, Prentice Hall.
5. Dessler, G., “Human Resource Management”, Pearson Publication.
6. Chhabra. T.N., “Human Resource Management”, Dhanpat Rai Publication.
7. Memoria, C.B., “Personnel Management”, Himalaya Publication.

17
 THIRD SEMESTER

Compulsory Papers

Code Subject Marks

External Internal Total
Assessment Assessment
(Semester) (Sessional)
301 Entrepreneurship Development and 70 30 100
Project Management
302 Management Sciences 70 30 100
303 International Business Management 70 30 100

Specialization Group Papers

Note: The Specialization group has been segregated into four functional areas of management.
These areas are Marketing, Finance, Human Resource Management and Information Technology.
The Students are required to select one group as Major having both core papers and any
one optional paper of the group, and one group as Minor having any one paper from
optional paper of that group.

A Elective – 1 : Marketing
Core Specialization
304 A Retail Business and Strategic 70 30 100
Marketing
305 A Product and Brand Management 70 30 100
Optional Specialization
306 A Industrial Marketing and Sales 70 30 100
Management
307A Advertising and Consumer 70 30 100
Behaviour

B Elective – 2 : Finance
Core Specialization
304 B Management of Financial Services 70 30 100
305 B Financial Derivatives 70 30 100
Optional Specialization
306 B International Financial 70 30 100
Management
307B Principal of Banking and 70 30 100
Insurance

18
 C Elective – 3 : Human Resource
Management
Core Specialization
304 C Strategic Human Resources 70 30 100
Management
305 C Management Of Industrial 70 30 100
Relations
Optional Specialization
306 C Legal Framework Governing 70 30 100
Human Relations
307C Human Resource Development 70 30 100

D Elective –4 : Information
Technology
Core Specialization
304 D System Analysis And Design 70 30 100

305 D Data Base Management System 70 30 100

and Its Managerial Applications
Optional Specialization
306 D E-Commerce and Its Applications 70 30 100

307D Telecommunications For Business 70 30 100

308 Summer Training Report cum 50

Viva-Voce

Grand Total 750

19
CODE: 301 ENTERPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT

Objectives: To acquaint the students with the dynamics of entrepreneurship and Project
Management along with various aspects and related issues to the management of small business
units.
Unit- I
Meaning, Definitions and concept of Enterprise, Entrepreneurship and Entrepreneurship
Development, Evolution of Entrepreneurship in India, knowledge and skills requirement;
characteristic of successful entrepreneurs; role of entrepreneurship in economic development;
entrepreneurship process.

Unit- II
Entrepreneurial Culture, Entrepreneurial Competencies, Entrepreneurial Motivation, , Women
Entrepreneurship: Meaning, Characteristic features, Problems of Women Entrepreneurship in
India, Problems in Entrepreneurship Development.

Unit- III
Brief Concept of Micro, Small and Medium Enterprise (MSME), Importance, Industrial sickness:
Causes, Prevention and Remedies, Small business support services in India, Concept of
Intrapreneurship
Unit- IV
Business Planning Process, Project Life Cycle, Environmental Analysis - Search and Scanning,
Identifying problems and opportunities, Defining Business Idea, Role of Risk Management in
Overall Project Management, Impact of Delays in Project Completions, Project Execution and
Control.

SUGGESTED READINGS:
1. Dynamics of Entrepreneurship Development - Vasant Desai
2. Shukla.M.B., ―Entrepreneurship and Small Business Management‖, Kitab Mahal.
3. Charantimath, ―Entrepreneurship Development and Small Business Enterprise‖, Pearson
Publications.
4. Scarborough, Norman M., ―Essentials of Entrepreneurship and Small Business
Management‖, Pearson Publications.
5. K. Nagarajan, ―Project Management‖, New Age International Publishers, New Delhi.
6. Projects, 7E Planning, Analysis, Selection, Financing, Implementation, and Review:
Prasanna Chandra

20
CODE: 302 MANAGEMENT SCIENCES

Objectives: To develop an understanding of basic Management Science Techniques and their role
in managerial decision-making.

Unit- I
Management Science: Basic concepts and role of Management Science in decision making,
Decision Making Environment, Different Models of Operation Research, Formulation of Linear
Programming Problems, Graphical Method, Simplex Method, The Big-M Method, Duality in
linear programming, Primal and dual LP problems, Overview of Integer Programming and Post
Optimality Analysis.

Unit- II
Transportation Problem: Methods of finding Initial Basic Feasible Solution: North West corner
rule, Least Cost method, and Vogel’s Approximation method. Optimality test: Modified
Distribution (MODI) Method, Transshipment problem. Assignment Problem: Hungarian
Algorithm, Formulation and Solution of Assignment Problem, Travelling Salesman Problem.

Unit- III
Network Analysis: Concept, Drawing network, Determination of Critical Path, Critical Path
Method (CPM), Program Evaluation and Review Technique (PERT) Application of Networks in
Project Management, Queuing Theory: Basic Characteristics, Arrival Process, Service
Mechanism, Single Server (M/M/1) and Multi Server (M/M/C) Model. Introduction to Decision
trees.

Unit- IV
Game Theory: Concept, Two Person Zero Sum game, Pure and Mixed Strategies, Maximin and
Minimax Principle, Saddle Point, Dominance and Odds Methods. Simulation and Replacement
Problem. Sequencing Problem: Algorithms for N jobs through Two and Three machines, Two
jobs through M-machines problems.

SUGGESTED READINGS:

1. Sharma, J.K., Operations Research: Theory and Applications., New Delhi, Macmillian
2. Taha Hamdy, Operations Research - An Introduction, (Prentice-Hall, 9th edition)
3. Kapoor V.K., Operations Research-Quantitative Techniques for Management, Sultan Chand
and Sons.
4. Kothari, Quantitative Techniques, Vikas Publication.
5. Vohra N.D., Quantitative Techniques in Management, Tata McGraw Hill.
6. Narang A.S., Linear Programming Decision-Making, Sultan Chand and Sons.
7. Kanti Swaup, P.K. Gupta & Man Mohan -Operations Research, Sultan Chand & Sons, New
Delhi
8. Gould, F J., “Introduction to Management Science”, Englewood Cliffs, Prentice Hall Inc.
Mathur, K and Solow, D., “Management Science Englewood Cliffs”, Prentice Hall Inc.

21
CODE 303: INTERNATIONAL BUSINESS MANAGEMENT

Objective: The aim of this course is to enable students to better analyze and understand the
opportunities and challenges that companies face when expanding their activities internationally
and when dealing with international competitors in their home markets.

UNIT I
Introduction: The Globalization of the World Economy – Emergence of Global Institutions –
Changing Nature of International Business – Managing in the Global Market Place National The
Determinants of Economic Development – States in Transition Differences in Culture:
Introduction, Social Structure – Religion – Language – Education – Culture and the Workplace
Cultural Change, Cross-cultural Literacy Culture and Competitive Advantage.

UNIT II
Differences in Culture: Introduction, Social Structure – Religion – Language – Education –
Culture and the Workplace Cultural Change, Cross-cultural Literacy Culture and Competitive
Advantage.International Trade Theory: Introduction: Mercantilism Comparative Advantage,
Heckscher-Ohlin Theory, The New Trade Theory, National Competitive Advantage , Porter’s
Diamond
UNIT III
Foreign Direct Investment: Introduction – FDI in the World Economy – Horizontal and Vertical
Foreign Direct Investment – Advantages of Host and Home Countries. The Global Monetary
System: An Introduction to Foreign Exchange Market – Functions of Foreign Exchange Market.

UNIT IV
International Business Strategy: Introduction, Strategy and the Firm, Profiting from Global
Expansion – Pressures for Cost Reductions and Local Responsiveness Exporting, Importing and
Counter Trade: Introduction – The Promise and Pitfalls of Exploring – Improving Export
Performance – Export and Import Financing – Export Assistance – Counter Trade.

SUGGESTED READINGS:

1. Hill, C.W.L. and Jain, A.K., International Business: Competing in the Global Marketplace,
6th Edition, Tata McGraw-Hill Education.
2. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning.
3. Paul, J., International Business, 5th Edition, PHI Learning.
4. Ball, D.,Geringer, M., Minor, M. and McNett, J., International Business: The Challenge of
Global Competition, 11th Edition, Tata-McGraw-Hill Education.
5. Deresky, H., International Management: Managing Across Borders and Cultures, 6th Edition,
Pearson.
6. Griffin, R., International Business, 7th Edition, Pearson Education.

22
CODE: 304A RETAIL BUSINESS AND STRATEGIC MARKETING

Objective: To familiarize the students with the functioning of Retail Industry and the
concepts of Strategic Marketing.
Unit-I
Nature and Scope of Retailing System; Retail Formats, Retail Structure, Retail Theories,
Retail Mix: Social Forces, Economic Forces, Technological Forces and Competitive
forces; Retailing Trends in India; Functions, Costs, and Modes of Transportation,
Selection of Transport Mode.

Unit-II
Strategies in Retail Business: Store Location, Retail Patterns- Creative Displays,
Merchandise Planning, Stock Turns & Replenishment Systems, Retail Pricing, Return on
per Sq. Ft. of Space; Retail Promotions – Staying Ahead of Competitors, Retail Consumer
Behaviour.

Unit-III
Supply Chain Management (SCM), Warehousing, Franchising, Organised Vs.
Unorganised Retailing, Types of Retail Outlets- features & importance, Retail Equity, e-
retailing and Future of Retail Business in India.

Unit-IV
Customer Relationship Management (CRM) and Market Situation Analysis, Market
Leader Strategies, Expanding the Total Market, Protecting Market Share and Attacking
Strategies, Market Follower Strategies, Market Niches Strategies, Balancing Consumer
and Competitor Orientation.

SUGGESTED READINGS:

1. Fleming Peter, ―Retail Selling‖, Pearson Publication.

2. Ghosal Gaurabh, ―Retail Management‖, McGraw Hills Publication.
3. EILLM University Book- New Study Material.
4. Berman, ―Retail Management: A Strategic Approach‖, Pearson Publication, 11th
edition.
5. Gilbert, ―Retail Marketing Management‖, Pearson Publication, 2nd edition..

23
CODE: 305A PRODUCT & BRAND MANAGEMENT

Objective: To impart in-depth knowledge to the students regarding the theory and Practice of
Product and Brand Management.

Unit- I
Product:Basic Concepts, Classifications of Product Decisions, Product Management: Meaning
and scope of Product management,The Role of Product Manager,Product Life Cycle Management
Strategies, Managing Product issues, Consumer Adoption Process,New Product Planning and
Development.

Unit- II
Creative Ideas, Designing and Pricing the Product Offer, Budgeting for Products, Special Issues
in Product Management, Managing Product Support Services, Positioning Product, Market
Analysis.

Unit III
Basic concept of Brand, Brand identity, Brand Image, Brand Personality, Brand Loyalty and the
connected issues, Brand Positioning, Brand Equity: Conceptualization and measurement.

Unit IV
Managing Brands: Brand Selection, Brand Creation and Brand Extensions, Brand-Product
Relationship, Building Branding Strategies, Brand Licensing and Franchising, Global Branding.

SUGGESTED READINGS:

1. Moorthi, Y.L.R, “Brand Management”, Vikash Publication.

2. Baker, “Product Strategy and Management”, Pearson Publication, 2 nd edition.
3. Chaudhari, Chetan & Marathe, Milind, “Product and Brand Management”, Nirali Publication.
4. Keller, “Strategic Brand Management”, Pearson Publication, 3 rd edition.
5. Verma, Harsha, “Product Management”, Jawahar Book Centre.

24
CODE 306A INDUSTRIAL MARKETING AND SALES MANAGEMENT

Objective: To lay a foundation for an understanding of the complex dimensions of the industrial
marketing and sales management.

Unit-I
Concept,Features, Importance of Industrial Marketing. Difference between Industrial Marketing
and Consumer Marketing,Nature of Demand in Industrial Markets, Industrial Marketing
Research, Industrial Buying Process, Industrial market segmentation, market targeting and
positioning.
Unit-II
Product Strategy: Meaning and Concept of an Industrial Product, Classification of Industrial
Products, Industrial Pricing, Industrial distribution channels, Industrial Marketing
Communication.

Unit-III
Concept,Objectives, scope and Functions of Sales Management, Recruitment,Selection,Training
and Motivation of sales Personnel, Selling Process, Role of a Sales Manager,Evaluation and
Controlling of Sales Efforts.

Unit – IV

Sales Planning: Importance and Types of sales planning, Sales planning process, Sales
Forecasting - Meaning,Uses and Importance of Sales Forecasting; Allocation of Sales Territory,
Sales force management.

SUGGESTED READINGS:

1. Hill,Richard , “Industrial Marketing”, Richard D. Irwin Inc.

2. EILLM University Study Material, “Sales Management & Industrial Marketing”.
3. Shah, “Supply Chain Management”, Pearson Publication.
4.Seshadri/Anderson, “Business Market Management: Understanding, Creating Delivering
Value”, Pearson Publication, 3rd Edition.
5. Vitale, “Business to Business Marketing: Analysis & Practices, “Pearson Publication.
6. Sople, “Logistic Management, Pearson Publication, 2nd edition.

25
CODE 307A ADVERTISING AND CONSUMER BEHAVIOUR

Objective: To acquaint the students with concepts and techniques of effective advertising
Programme and Consumer Behaviour.

Unit –I
Introduction to Advertising:Definitions, Features, Objectives and Importance of Advertising.
Role in Marketing process,Setting of advertising objectives: communication and sales objectives,
DAGMAR approach, Setting of advertising budget, Advertising Strategy, Creative advertising,
Unique Selling Proposition, Advertising Agency and its role.

Unit-II
Stimulation of Primary and Selective Demand – Objective Setting and Marketing Positioning.
Determination of Target Audience, Building of Advertising Programme: Message, Headlines,
Copy Logo, Illustration, Appeal Layout, Campaign Planning, Media Planning and Media
Selection. Measuring Advertising Effectiveness.

Unit –III
Introduction to Consumer Behaviour, Consumer Behaviour and Marketing Strategy, Consumer
Involvement and Decision-Making, Factors in the study of Consumer Behaviour – Lifestyle,
Motivation, Attitude, Learning, Perception and Personality.

Unit-IV
Family, Groups, Social Class and Cultural Influence on Consumer Behaviour, Buying Behaviour
Models, Application of Consumer Behaviour, Issues in formulation of Different Marketing
Strategies.

SUGGESTED READINGS:

1. Aaker, Batra & Myers, “Advertising Management”, Prentice Hall.

2. Bennet, Peter, D. & Kes,H.H, “Consumer Behaviour”, Prentice Hall.
3. Hawkins,D.I, “Consumer Behaviour-Implications for Marketing Strategy, “Tata McGraw Hill.
4. Howard,John,A., “Consumer Behaviour in Marketing”, Prentice Hall College Div.
5. Mohan, Mehendra, “Advertising Management”, McGraw Hill.
6. Rathore,B.S., “Advertising Management”, Himalaya Publishing House.

26
CODE: 304B MANAGEMENT OF FINANCIAL SERVICES

Objective: To familiarize the prospective managers with the various financial services and
Institutions and their role in the overall financial system.

Unit-I
Financial Systems and Markets: Concept, Nature, Types and Scope of Financial Services,
Regulatory framework for Financial Services, Management of Risk in Financial Services, Fund
based and Non-fund based activities of Financial Services.

Unit-II
Origin of Merchant Banking In India, Nature, Characteristics, Functions and Importance of
Merchant Banking, Services rendered by merchant Bankers, Guidelines with regard to
Registration, Capital Adequacy norms, and Code of Conduct for Merchant Bankers,
Unit-III
Nature, Objective and Features of Credit Rating, Functions of Credit Rating Agencies in India,
Credit Rating Agencies in India, Factoring Services, Depositories. Underwriting Business
Concept, SEBI Guidelines with regard to underwriting.

Unit-IV
Other Financial Services: Lease Financing, Hire Purchase, Debt Securitisisation, Venture capital,
Mutual Funds, Consumer and Housing Financing, E-Banking. Mobile Banking, NEFT, RTGS
and other online banking techniques. Introduction to Plastic Money (Debit & Credit Card).

SUGGESTED READINGS:

1. Avadhani, V.A., “Investment and Securities Market in India”, Himalaya Publication.

2. James,C.&Horne, Van, “Financial Market Rates and Flows”, Oxford University Press.
3. Khan, M.Y., “Indian Financial System”, Tata McGraw Hill.
4. Khan, M.Y., “Financial Services”, Tata McGraw Hill.
5. G., Rameshbabu, “Financial Services in India”, Concept Publishing House.

27
CODE: 305B FINANCIAL DERIVATIVES

Objective: To give the students an in-depth knowledge of the functioning of derivatives securities
markets

Unit-I
Concepts and Types of Derivatives, derivative Market: Nature and its Function, Securities
Exchange Board of India guidelines with regard to Derivatives Trading in India.

Unit-II
Financial Futures, Valuation of Forward and future Contracts, Use of Futures for hedging.

Unit-III
Nature and Types of Option Markets, Factors affecting Options, Prices, Stock Prices Behaviour
Model, Hedging Trading Strategies. Exotic Options: Types and Valuation.

Unit-IV
Nature, Types, Mechanism and Valuation of SWAPS, Credit Risks: The nature of exposure,
Reducing Default Risk. Commodity Derivatives, trading Practices of Derivatives in India

SUGGESTED READINGS:

1. Gupta, S.L., “Financial Derivatives” PHI Learning Pvt. Ltd.

2. Kotreshwar, G., “Insurance Derivatives”, Himalaya Publishing.
3. Janakiramanan, “Derivatives and Risk Management”, Pearson Publishing House.
4. Madhumati, “Derivatives and Risk Management”, Pearson Publishing House.
5. Mishra, Vishnupriya, “Financial Derivatives”, Excel Publication.
6. Kumar, S.S.S., “Financial Derivatives”, PHI Publications.

28
CODE: 306B INTERNATIONAL FINANCIAL MANAGEMENT

Objective: To introduce the students macro level picture of International financial system and
how multinational corporations operate.

Unit-I
International Finance: An overview, Objectives and functions of financial management in a
multinational corporation, International Financial Management and Domestic Financial
Management. International Monetary System, International Financial Institutions. Balance of
Payments, Current Account and Capital account, and Barriers to Trade.

Unit-II
The Foreign Exchange markets – Functions of the Foreign Exchange Market, Spot Market and
Forward Market, Exchange Rate, Exchange Rate Quotations and Arbitrage, Exchange rate
theories: Interest Rate Parity, Purchasing Power Parity and Fisher's Parity, International Fisher
Effect.

Unit-III
Management of exposure & Risk- Concept of exposure and risk. Types of exposure –Translation
Exposure, Comparison of Translation Methods. Transaction Exposure- Measurement and
Management of Transaction Exposure. Economic Exposure- Transaction Exposure Versus
Economic Exposure, Hedging Strategies.

Unit-IV
International Investment- Direct and Indirect Investment, Return and Risk in international
investments. Foreign Direct Investment (FDI), Costs and Benefits of FDI, Strategy for FDI,
Conflicts between Home Country Government and MNCs and Measures of Control. International
Capital Market, Various Instruments and their types - International Bond Market, International
Equity Market.

SUGGESTED READINGS:

1. Bhalla,V.K., International Financial Management, Pearson Publication.

2. Buckley, A., Multinational Finance. (5thed.). Pearson Education.
3. Butler, K.C., Multinational Finance: Evaluating Opportunities, Costs, Risks of Operations.
(5thed.). Thomson South-Western.
4. Douglas,W., International Business Finance‖, Palgrave Publication.
5. Eiteman David K & Stonehill Arthur I, Multinational Business Finance, Addison-Wesley Pub.
Co
6. Levi, M.D., International Finance. (6th ed.). Routledge Publications
7. Madura, J., International Financial Management. (13thed.). Cengage Learning India
8. P.G. Apte, Global Financial Management, Tata McGraw-Hill Education
9. Resnick, B. G., & Eun, C. S., International Financial Management. (7th ed.). McGraw Hill
International.
10. Shapiro, A.C., Multinational Financial Management. (10thed.). John, Inc.
11. Vij, M., International Financial Management (3rd ed.). Excel Books

29
 CODE: 307B PRINCIPLES OF BANKING & INSURANCE

Objective: To provide knowledge to the students about principles of insurance and

banking and their uses in managerial planning, decision making and control.

Unit-I
Structure of Indian Banking System; Commercial Banks-Objectives, functions of
commercial banks and recent developments; Banking Regulation Act, 1949; Regional
Rural and Co-operative banks in India: Functions; Role of regional rural and co-operative
bank in rural India, Banking Sector Reforms.

Unit-II
Reserve Bank of India: Objectives; Organization; functions and working; monetary
policy, credit control measures and their effectiveness; Private sector Banks in India:
Their Progress & performance. Foreign banks in India: Their progress & performance,
Regulation of Foreign bank in India.
Unit-III
Development Banks-Objectives, functions and practices of development banks in India
Promotional roles of Developments Banks and their financial services. Credit
Management-Principles of lending, new credit policies of commercial banks in India and
their implementation.

Unit-IV
Insurance: Meaning, Origin & Development, Functions, Types, Classifications,
Advantages; Principles of Insurance Contract, Re-Insurance; Life Insurance: Meaning,
Importance; Motor Insurance; Fire Insurance: Meaning, Hazards in Fire Insurance,
Marine Insurance: Meaning, Insurable Risk, Scope, Importance

SUGGESTED READINDS:

1. Nalini P.Tripathi : Financial Instruments and Services, PHI Learning Pvt. Ltd
2. Batra and Dangwal : Financial Services, Deep and Deep Publications
3. M.Y.Khan : Financial Services, Tata McGraw-Hill Education
4. David L.Hershan : Book of Home Finance, Hershman Group
5. Joetta Colquitt : Credit Risk Management, McGraw-Hill Professional

30
 CODE: 304C STRATEGIC HUMAN RESOURCE MANAGEMENT

Objective: To develop basic skills to deal with strategic issues related with Human
Resource Management Practices.

Unit-I
Strategic Human Resource Management- Concept, Definition, Scope and Significance;
Strategic Perspective in HRM- Traditional V/s. Strategic HRM, Linkage between
Business Strategies and HRM practices; Challenges in Strategic Human Resource
Management, Impacts of Strategic HRM, SHRM for Competitive Advantage.

Unit-II
Implementation of Strategic HRM: Staffing, Training & Development, Strategic Options
of Human Resource Development; Human Resource Information System- Concept and
Significance; Wage Differentials, Wage Incentives and Fringe Benefits.

Unit-III
HR Strategy, Components of Strategic HRM, Improving Business Performance through
Strategic HRM. Employee Engagement and Drivers of Engagement; HR Dimension to
Knowledge Management, Strategic Approach to Industrial Relations ; Managing Union-
free Organisation.

Unit-IV
Downsizing and Right sizing- VRS Management; Emerging Issues- Managing Diversity
at Workplace, Outsourcing & its HR implications, Human Side of Mergers and
Acquisitions, Strategic HR issues in Global Assignments, Strategic issues in International
Assignment.

SUGGESTED READINGS:

1. Willey, V.R.K, ―Strategic Approach to HRM‖, Wiley eastern Ltd.

2. Mobey Christopher, ―Strategic Human Resource Management‖, Tata McGraw Hill.
3. Rao T.V,Verma K.K, ―Alternative Approach on Strategies of HRD‖,
Rawat Publication.
4. Yoder & Dale, ―Personnel Management & Industrial Relation‖, Prentice Hall.
5. Dessler, G., ―Human Resource Management‖, Pearson Publication.
6. Ashwathappa, K., ―Human Resource Management‖, TMH.

31
CODE: 305C MANAGEMENT OF INDUSTRIAL RELATIONS

Objective: To introduce the students to the conceptual and practical aspects of Industrial
Relations at the Micro and Macro levels.

Unit-I
Industrial Relations: Definition, Nature, Scope, Objectives, Importance, Historical Evolution of
Industrial Relation in India, Parties to Industrial Relations, Different Perspectives & Approaches,
Role of State in Industrial Relations, Role of Management & Trade Unions, Present IR scenario in
India.

Unit-II
Industrial Relations & Industrial Disputes, Reasons for Industrial Disputes & Industrial Conflicts;
IR Mechanism to prevent industrial disputes & conflicts: Collective Bargaining, Tripartite &
Bipartite Bodies, Ethical Codes & Standing Orders.

Unit-III
Management of Grievances, Concept and Causes of Grievances, Grievance Redressal Machinery,
Objectives of Grievance Redressal Machinery, Salient Features of Grievance Redressal
Machinery, Employee Discipline, Aspects & Objectives of Discipline, Types of Discipline,
Disciplinary Action.

Unit- IV
Worker’s Participation in Management: Concept, Objectives of Worker’s Participation in
Management, Forms of Workers’ Participation in India, Factors influencing Participation,
Employee Empowerment, Quality Circle, Industrial Relations & Technological Change,
Industrial Relations & HRM.

SUGGESTED READINGS:

1. Mamoria, C. B., Mamoria, S, & Gankar, S. V. “Dynamics of Industrial Relations”, Himalaya

Publishing House
2. Venkataratnam, C. S. “Industrial Relations”, Oxford Publications
3. Mishra, Abhishek “Industrial Relations: An Insight”, Quality Books & Publishers, Kanpur
4. Tripathy, P. C. “Personnel Management and Industrial Relations”, Sultan Chand & Sons, New
Delhi.
5. Munappa, Arun, “Industrial Relations”, Tata McGraw Hill.

32
CODE: 306C LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS

Objective: To provide an understanding, application and interpretation of the various labour laws
and their implications for industrial relations and labour issues.

Unit-I
Emergence and Objectives of Labour Laws, Need for Labour Legislation, Scope and Source of
Labour Legislation, Principles of Labour Legislation, Interpretation of Labour Laws, Implications
for Management, Union & Workmen.

Unit-II
Laws Relating to Labour Relations: The Industrial Disputes Act, 1947, The Industrial
Employment (Standing Orders) Act, 1956, The Trade Unions Act, 1926.

Unit-III
Laws Relating to Social Insurance- Social Insurance & Social Assistance, The Workmen
Compensation Act, 1923, The Employees’ State Insurance Act, 1948, The Maternity Benefit Act,
1961, Paternity Benefits, Payment of Gratuity Act, 1972

Unit-IV
Wages and Remuneration: Definition, Types of Wages, Wage Policy & Wage Regulation
Machinery, Wage Boards, Wage Legislations: The Minimum Wages Act, 1948—Payment of
Wages Act, 1936—Equal Remuneration Act, 1976
The students are required to study the latest amendments of the respective Acts.

SUGGESTED READINGS:

1. Garg, K.C., Sareen, V.K., Sharma, Mukesh, Chawla, R.C., “Industrial Law”, Kalyani
Publishers
2. Sharma, A.M., “Aspects of Labour Welfare & Social Security” , Himalaya Publishing House
3. Srivastava, S.C., “ Industrial Relations & Labour Laws”, Vikash Publishing House
4. Kapoor, N. D., “Handbook of Industrial Law”, Sultan Chand & Sons
5. Relevant Bare Acts

33
CODE: 307C HUMAN RESOURCE DEVELOPMENT

Objective: The objective of the course is to make student aware of the concepts, techniques and
practices of human resource development. This course is intended to make students capable of
applying the principles and techniques as professionals for developing human resources in an
organization.

Unit-I
Human Resource Development: Meaning, Significance and objectives of Human Resource
Development (HRD), Human Resource Management Vs. Human Resource Development,
Functions and Challenges of HRD, Role of HRD in Organisation, Attributes of HRD Managers,
HRD in Indian Industry.

Unit-II
HRD Process and Mechanism; Strategic/Organizational Analysis: Task Analysis, Person
Analysis; Prioritizing HRD needs; HRD Interventions: Objectives and Types of HRD
Interventions, Techniques of HRD Intervention; Training Methods.

Unit-III
HRD Culture- OCTAPACE; Designing effective HRD Programs, Implementing HRD Program;
HRD Audit: Need, Concept, Role of HRD Audit in Companies, Methods and its limitations.

Unit-IV
HRD Evaluation: Kirpatrick’s evaluation frame work; Data collection for HRD Evaluation;
Assessing the impact of HRD Programs; Career Management: Meaning, Stages of life and career
development, Issues in career development.

SUGGESTED READINGS:

1. Tripathi P.C., “Human Resource Development”, Sultan Chand & Sons.

2. Haldar, U. K., “Human Resource Development”, Oxford University Press.
3. Rao, T.V., “Future of HRD”, Macmillan India.
4. Rao T.V., “Reading in human Resource Development”, Oxford and IBH.
5. Lynton, Rolf P. and Pareek, Udai, “Training for Development”, Vistaar Publication.
6. Rao T.V. and Pareek, Udai, “Designing and Managing Human Resource Systems”, Oxford and
IBH.

34
CODE: 304D SYSTEM ANALYSIS AND DESIGN

Objective: To develop an appreciation of Analysis and Design of Computer Based Commercial

Data Processing System.

Unit-I
Overview of System Analysis and Design: Business System Concepts, Characteristics of System,
Elements of a System, Types of Systems, Systems Models, Categories of Information, System
Analyst.

Unit-II
System Development Life Cycle: Introduction, Stages of SDLC: Project Selection, Feasibility
Study-Economic, Technical and Behavioral Feasibility, Analysis, Design, Implementation;
Cost/Benefit Analysis: Data Analysis, Cost and Benefits Categories.

Unit-III
System Requirement Specifications & Analysis: Requirement Determination, Fact-Finding
Techniques-Interview, Questionnaire, Record Review, Observation; Structured Analysis- DFD,
Data Dictionary, Decision Trees, Identifying Data Requirements, Decision Tables.

Unit-IV
System Control and Quality Assurance: Design Objectives, Maintenance of System, Software
Design, Managing Quality Assurance, Testing Plans, System Controls; System Administration
and Training: Training, Conversion, Conversion Plan; Hardware and Software Selection.

SUGGESTED READINGS:

1. Dr. Jawahar, “System Analysis and Design”, Study Material.

2. Awad, Elias, M., “System Analysis and Design”, Richard D. Irwin.
3. Hawry Szkiewyez, I.T, “Introduction to system analysis and Design”, PHI, New Delhi.
4. Macro, T.D., “Structured Analysis and System Specification”, Yourdon Press.
5. Edward,Y., “Design of on-line Computer System”, Prentice Hall.
6. Coad, Peter and Edward, Yourdon,“Object Oriented Analysis”,Yourdon Press Computing
Series.

35
CODE: 305D TELECOMMUNICATIONS FOR BUSINESS

Objective: To introduce the concept of electronic markets- pace and electronic commerce among
the potential information technology leaders.

Unit-I
Data Communication Networks: Data communications concepts- Digital and Analog, Parallel and
Serial, Synchronous and Asynchronous, Simplex, Half duplex, Full duplex, Multiplexing,
Encoding and Decoding, Error detection and Recovery, Network topologies, Open Systems
Interconnection (OSI) and TCP/IP references model.

Unit-II
Client/Server Computing: Evolution of Client Server Computing, Applications and components
of Client Server, Client/Server Model, Communication Server; Digital Network; Application of
Internet and Intranet in Business Organization; Concept of Global Village; Electronic Bulletin
Board System (EBB).

Unit-III
Communication Channels and Components: Wired transmissions- UTP, STP, Coaxial cables,
Broadband, Optical fiber transmission; Microwave transmission: Infrared transmission, Laser
transmission, Radio transmission and Satellite transmission; Network connecting devices.

Unit-IV
Application Layer Protocols: Network File System (NFS), Remote Login: Telnet; File Transfer
Protocol (FTP); E-mail system: Simple Mail Transfer Protocol (SMTP), Post Office Protocol
(POP); World Wide Web (WWW), Domain Name System (DNS), Hyper Text Transfer Protocol
(HTTP).

SUGGESTED READINGS:

1. Keen, Peter & Cummins Michael, “Network in Action: Business Choices and
Telecommunications Decisions”, Wadsworth Publication.
2. Oberoi, Sandeep, “e-Security and You”, Tata McGraw Hill Publishing Company.
3. Rich Jason, R., “Starting in E-commerce business”, IDG Books.
4. Laquey, Tracy, “The internet Companion: A Beginner’s Guide to Global Net-Working”
Addison Wesley Publication, 3rd edition, Feb, 1993.
5. Estabooks, Maurice, “Electronic Technology”, Praeger Publication.

36
CODE: 306D E-COMMERCE AND ITS APPLICATIONS

Objective: The objective is to expose the students to electronic modes of commercial operations.

UNIT-I
Introduction to E-Commerce: Meaning and Concept, Electronic Commerce Vs Traditional
Commerce, Media Convergence, Electronic Commerce and E-Business, Channels of E-
Commerce, Business application of E-Commerce, Need for E-Commerce, Global Trading
Environment & Adoption of E-Commerce.

UNIT-II
Electronic Payment System (EPS): Online Banking, Types of Electronic Payment Systems, Risks
Associated with Electronic Payments, Security Requirement of Electronic Payment System,
Recommendations of the Security of Electronic Payment System, Components of an Effective
EPS.

UNIT-III
Security Issues in E-Commerce: Introduction, E-commerce Security Issues, Risks involved in E-
Commerce, Types of threats and sources of threats, Protecting e-Commerce System, Common e-
commerce Security Tools, Data and Message Security, Biometric.

UNIT-IV
Electronic Data Interchange (EDI): Paperless Transactions, Components of EDI, Features of EDI,
Data Standards used in EDI; Cyber Law: Concept, Aims of Cyber Law, Cyber Law in India,
Salient Provisions of Cyber Law.

SUGGESTED READINGS:

1. Pandey U.S., Srivastava Rahul and Shukla Saurabh, “E-Commerce and Its Applications”, S.
Chand & Company Ltd., 2007.
2. Singh Gurvinder and Singh Rachpal, “E-Commerce" Kalyani Publishers, 2004.
3. Murthy C.S.V, “E-Commerce”, Himalaya Publishing House, 2007.
4. Rayudu C.S., “E-Commerce E-Business”, Himalaya Publishing House, 2008.
5. Rich Jason, R., “Starting in E-commerce business”, IDG Books.
6. Pandey Adesh K., “Concepts of E-Commerce”, S.K. Kataria & Sons.
7. Nidhi Dhawan, “ Introduction to E-Commerce”, International Book House Pvt. Ltd., (2012).
8. Ravi Kalakota, “Frontiers of E-Commerce”, TMH.

37
CODE: 307D DBMS AND ITS MANAGERIAL APPLICATIONS

Objective: To acquaint the students with basic skills in DBMS & SQL and Managerial
applications using oracle in modern business analysis and management.

Unit-I
Introduction to Database & Database Management System (DBMS): Types of Database,
Components and Architecture of Database System, Components of DBMS, Application and
Characteristics of DBMS, Database models, Advantages and Disadvantages of DBMS.

Unit-II
Database Architecture and Modeling: Three level architecture of database, Conceptual, Physical
and logical database models, Role of DBA, Database Design Entity Relationship Model,
Components of ER Model, ER Modeling symbols; Specialization and Generalization.

Unit-III
Relational DBMS: Introduction to Relational DBMS, DBMS vs. RDBMS, RDMBS Terminology,
Database normalization, Keys, First Normal Form, Functional dependencies, Second Normal
form, third Normal form, Boyce-Codd Normal form, fourth Normal form, Fifth Normal form.

Unit-IV
Introduction to SQL: History of SQL, Characteristics of SQL, Advantages of SQL, SQL in
Action, SQL data types, Types of SQL commands, SQL Operators and their precedence, Tables,
Views and indexes, Sub queries, Aggregate functions.

SUGGESTED READINGS:

1. Navathe Elmasari, “Fundamentals of Database Systems”, Pearson Education.

2. Bayross, Ivan, “SQL, PL/SQL the programming language of Oracle”, BPB Publications.
3. Kumar Pranab and Gupta Das, “Database Management System”, Oracle SQL and PL/SQL,
PHI Publications.
4. Majumdar & Bhattacharya, “Database Management System”, Tata Mc-graw Hill.
5. Korth, Silbertz, sudrashan, “Database concepts”, ‘Mcgraw Hill.
6. Ramakrishnan, Gekhre, Database Management System, Mcgraw Hill.

38
 FOURTH SEMESTER
Compulsory Papers

Code Subject Marks

External Internal Total
Assessment Assessment
(Semester) (Sessional)
401 Corporate Management 70 30 100
402 Strategic Management 70 30 100
403 Management Information System 70 30 100
404 Rural Management 70 30 100

Optional Group Papers

Note: In MBA Fourth Semester, students are required to select two specialized areas as selected
in third semester (Major & Minor). The Major will comprise of all two papers of the group and
Minor will have only one paper of that group.

A Elective – 1 : Marketing
405 A International Marketing 70 30 100
406 A Marketing of Services 70 30 100

B Elective – 2 : Finance
405 B Security Analysis and Portfolio 70 30 100
Management
406 B Corporate Tax Management 70 30 100

C Elective – 3 : Human Resource

Management
405 C Organizational Change And 70 30 100
Intervention Strategies
406 C Management Training And 70 30 100
Development

D Elective – 4 : Information
Technology
405 D Business Process Reengineering And 70 30 100
ERP
406 D Computer Graphics and Multimedia 70 30 100
Management

408 Research Report Cum Viva- Voce 50

Grand Total 750

39
CODE: 401 CORPORATE MANAGEMENT

Objective: To equip the students with the skills for decision making at top level of management.

Unit- I
Professional Management- Nature, Scope and Importance. Role of Professional Management in
Corporate Sector. Company Management and Control. Managerial Remuneration. Role of
financial Institutions in Corporate Management, Their Shareholding and Management Control.

Unit- II
Corporate restructuring, Nature , Scope and Importance Mergers and Acquisitions – Nature,
Scope and importance, Present status of mergers and acquisitions in India. Nature, scope and
importance of governing Board. Chief Executive and Board.

Unit-III
Turn-around management, Nature, Scope and importance, Turnaround Strategies in India
Multinational Corporations: Nature, Objectives, Scope and Importance, Working of MNCs in
India.
Unit- IV
Corporate Governance. Nature, Objectives, Scope and Importance Committee Recommendations,
Corporate Governance Practices in India, Management discussions and Analysis: Nature ,
Objectives, Scope and Importance, MDA Reporting in India.

SUGGESTED READINGS:

1. Joshi, Vasudha, “ Corporate Governance: The Indian Scenario”, Foundation Books

2. Shukla, M.B & Gupta, Ranjita, “Corporate Management: Principles and Practice”, Kitab
Mahal
3. Singh, M.K., “ New Concepts in Corporate Management”, Globus Press
4. Dube, Indrajit, “Corporate Governance”, Lexisnexis
5. Das, S.C., “Corporate Governance in India: An Evaluation”, PHI Publication

40
CODE: 402 STRATEGIC MANAGEMENT

Objective: To impart an understanding of the comprehensive process of top management of a

business enterprise so as develop the ability to analyze business problems and their solutions.

Unit-I
Strategic Management: Definition, Models and Process, Objective and importance of Business
Policy, Vision, Mission, Purpose and objectives, Top Management Strategy Formulation;
Strategy Formulation, Strategic Intent: Corporate Strategies: Growth/Expansion, Diversification,
Stability, Retrenchment and Combination Strategy; Corporate Analysis, Resource based
Approach, Value Chain Approach.

Unit-II
Environmental analysis and organization appraisal, Industrial Analysis, SWOT analysis, TOWS
matrix, ETOP study, OCP; Tools and techniques of Strategic Analysis, Experience Curve, Core
Competency, Competitive Advantage of a Firm, Strategic Alternatives, Strategic Choice

Unit-III
Strategic Planning: Concept and Process, Corporate Restructuring, Mergers and Acquisition,
Strategic Alliances; Portfolio Analysis, BCG model, GE-9 Cell, Porter’s Model: 5 Force and
Diamond Model, Strategic Implementation, Activating Strategies,

Unit-IV
Strategic Information System, McKinsey 7S Model, Activity based costing, Strategy Evaluation,
Strategic Control, Operational Control, Techniques of Strategic Evaluation and Control.

SUGGESTED READINGS:

1. Kazmi Azhar, “Strategic Management & Business Policy”, Tata McGraw Hill.
2. Prasad L.M., “Strategic Management”, S.Chand & Sons.
3. Lynch Richard, “Strategic Management”, Pearson.
4. Pearce John A & Robinson Richard B, “Strategic Management”, Mcgraw Hill.
5. David Fred R, “Strategic Management”, Prentice Hall.

41
CODE: 403 MANAGEMENT INFORMATION SYSTEM

Objective: To acquaint the students with the basics of Information technology and related
aspects.

Unit- I
Management Information System (MIS): Concept, Definition, Objective, Scope, and Impact of
MIS, Role of MIS in Global Business, Design and Implementation of MIS, Challenges of MIS,
Conversion of manual MIS into computed MIS.

Unit- II
Types of MIS: Transaction Processing System (TPS), Executive Support System (ESS),
Enterprise System (ES), Supply Chain Management System (SCMS), Customer Relationship
Management System (CRMS), Knowledge Management System (KMS).

Unit- III
MIS in Functional Areas of Business: Accounting, Human Resource, Inventory, Manufacturing,
and Marketing Information System; MIS Development, Principles of System Development.

Unit- IV
Decision Making & Decision Support System: MIS Support at each of the phase of Intelligence,
Design and Choice, Decision making and MIS, Decision Support System, Group Decision
Support System; Expert system, Office Automation System.

SUGGESTED READINGS:

1. Murthy, C.S.V., “MIS (Text, Cases and Applications)”, Himalaya Publishing House, 10 th
edition, 2009.
2. Gupta, Hitesh, “MIS (An Insight), “International Book House Pvt. Ltd.”, First edition, 2011.
3. Gupta, A.K., “MIS” S. Chand Co. Ltd., First edition, 2000.
4. Murthy, C.S.V., “MIS”, Himalaya Publishing House, First edition, 2010.
5. Chatterjee, Indrajit, Management Information Systems, Jawahar Book Centre.
6. Goyal D.P., “Management Information Systems Managerial Perspectives”, Vikas Publishing
House Pvt. Ltd., 2014.

42
CODE: 404 RURAL MANAGEMENT

Objective: The primary objective of the coursework is to facilitate integrative learning in

the deepest sense of the term, so that professional perform their roles with ease, and play a
vital role both at the operational and strategic levels.

Unit- I
Introduction to Rural Management, Rural Marketing Environment- Evolution of Rural
Marketing, Rural Market Structure; Features of Rural Market in India; Corporate Interests
in Rural Market, Government Efforts & Challenges in Rural Marketing. Socio-Economic
Reforms.

Unit-II
Rural Consumer’s in India-Geographical Spread and Differentiation, Behaviour of Rural
consumers, Rural Market Segmentation- Occupational Segmentation, Sociological
Segmentation, Thomson Rule of Market Index, Lin-Quest and MICA Rating, STP
Strategies for Rural Markets; Product, Price and Promotion Strategies.

Unit – III
Marketing of Agricultural Products-Agricultural Inputs and their Types, Agricultural
Marketing, Marketing Rural Non-Farm Products, Marketing Network, Social Structure of
Rural Society, Different Marketing Agencies and Institutions, Various Types of
Distribution Channels in Rural Marketing.

Unit- IV
Marketing Research, Major techniques of Market Research in context to Rural Market,
Methods of Collection of Information, Dissemination of Market Information, Advantages
of Market Report; Introduction to Rural Financing, Sources of Finance, NABARD,
Functions of NABARD, Schemes of NABARD.

SUGGESTED READINGS:

1. Kashyap Pradeep – Rural Marketing, Pearson Publication.

2. Verma Sawalia Bihari, ―Rural Management‖, Deep & Deep Publications.
3. Singh, Kartar, ―Rural Development‖, Sage Publication.
4. Gupta, K.B., Siddiqui Faizia & Ahmad Iftikhar, ―Rural Management, C.B.S
Publication.
5. Mathur, U.C., ―Rural Marketing, Excel Books.
6. Kartar Singh, ―Rural Development: Principles, Policies, & Management
7. Sage Publications India Pvt. Ltd.

43
CODE: 405 A INTERNATIONAL MARKETING

Objective: To enable students acquire expertise in developing marketing strategies for global
market and provide understanding to deal with international Marketing Situations.

Unit-I
International Marketing: Meaning, Nature, Scope and Importance of International
Marketing;International Marketing Environment;Identifying and Selecting Foreign
Market;Foreign Market Entry Modes: Exporting, Licensing and Franchising, Contract
Manufacturing, Joint Ventures,Mergers and Acquisitions,Strategic Alliances.

Unit-II
International Product and Pricing Strategies:Meaning of Product,Product Planning, Product
Designing,Product Standardization Vs. Adaptation,Product Life Cycle, New Product
Development,International Pricing:Meaning,Importance and Objectives of International Pricing,
Factors Affecting Pricing in International Marketing,Various Methods of Export Pricing.

Unit-III
International Channels of Distribution and Promotion: Definition,Characteristics,Role OR
Importance and Types of International Channels of Distribution,Promotion of Products and
Services Abroad:Definition,Objectives and Methods of International Promotion.

Unit-IV
Brief study of International Economic Institutions: World Trade Organization (WTO),United
Nations Conference on Trade and Development. (UNCTAD),International Monetary Fund (IMF)
and World Bank .

SUGGESTED READINGS:

1. Philip R. Cateora, “International Marketing”, McGraw Hill Publication.

2. Sahai, I.M., “International Marketing”, Sahitya Bhavan Publication.
3. Albaum, “International Marketing and Export Management”, Pearson Publication.
4. Varshney, R.L., “International Marketing Management”, Sultan Chand and Sons Publication.
5. R Srinivasan, “International Marketing”, PHI Learning Pvt. Ltd.

44
CODE: 406A MARKETING OF SERVICES

Objective: To develop insight into emerging trends in the service sector in a developing economy
and tackle issues involved in the management of services.

Unit-I
Services: Definition,Characteristics, growth and Importance of Services , Difference in Goods
and Service Marketing, Classification of Services, Service Marketing Mix, Problems in
Marketing of Services, Marketing Framework for Service Business, Services and Consumer
Behaviour.

Unit-II
Market Segmentation and Service Positioning, Service Product Development, Advertising,
Branding of Services, Relationship Marketing.

Unit-III
Marketing Research and Marketing Information System in Services, Strategies for Services
Marketing, Designing of Service Strategy, Service Vision, Quality Issues and Quality Models.

Unit-IV
Managing Productivity and Differentiation in Service Organization, E-Marketing and Marketing
of Services in various Business area, Development of Services market in Indian Business,
Customer Perception in Service.

SUGGESTED READINGS:

1. Jha, S.M., “Services Marketing”, Himalaya Publishingh.

2. Verma, H.V., “Services Marketing Text and Cases”, Pearson Education.
3. Shaker, Ravi, “Services Marketing”, Excel Books.
4. K.Rama Mohana Rao., “Services Marketing ”, Pearson Education.

45
CODE: 405B SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objective: To impart knowledge to students regarding the theory and practice of management of
investment.

Unit-I
Concept, Nature and scope of Security Analysis, Investment Vs. Speculation, Effective
Investment Programme, Sources of Investment Information. Risk and Return Analysis, Primary
Market, Secondary Market, Operations of Indian Capital Market

Unit-II
Valuation of securities: Bond Analysis, Bond Valuation, Risk immunization, Common Stock
Analysis-Equity Valuation, Commodity Trading

Unit-III
Economic Analysis, Industry Analysis, Company Analysis, Technical Analysis, Efficient Market
Theory.

Unit-IV
Portfolio Management, Capital Market Theory, Portfolio Selection and its Models, Markovitz
Portfolio Theory, Efficient frontier, Sharpe Single Index Model, Capital Assets Pricing Model,
Characteristic lines, Optimum portfolio, Arbitrage Pricing Theory.

SUGGESTED READINGS:
1. Pandian, P., “Security Analysis & Portfolio Management”, Vikas Publishing House.
2. Fischer, L.M. & Ormiston. A, “Security Analysis & Portfolio Management”, Prentice Hall
of India.
3. Ronald J. Jordon & Donald E. Fischer, “Security Analysis & Portfolio Management”,
Pearson India.
4. Chandra Prasanna, “Investment Analysis & Portfolio Management”, McGraw Hills
Eduction.
5. Kevin, S., “Security Analysis and Portfolio Management”, PHI Learning.

46
Code 406B CORPORATE TAX MANAGEMENT

Objective: To emphasis the role of tax factors in the use of management accounting techniques,
along with tax laws and their impact on management decisions.

Unit-I
Income Tax: Basic concept relating to income, gross total income, total income, maximum
marginal rate of tax, Residential status, Computation of income under different heads of a
company, Set-off and carry-forward of losses, Deductions from gross total income, Computation
of tax liability of a company, Tax on distributed and undistributed profits, Application of
Minimum Alternate Tax.

Unit-II
Corporate Tax Planning: Meaning, scope and justification of tax planning and management, tax
evasion and tax avoidance; Location of understanding and nature of business, Ownership pattern,
Tax planning regarding Dividend policy, Issues of Bonus Shares, Inter corporate Dividends and
Transfers, Tax Planning in respect of amalgamation or demerger of companies.

Unit-III
Tax planning in respect of managerial remuneration, foreign collaborations and joint ventures,
Implications of avoidance of double taxation relief agreements. Tax considerations in respect of
specific managerial decisions: Make or Buy, Own or Lease, Close or Continue, Sale in domestic
markets or Export, Replacements and Capital budgeting decisions etc.

Unit-IV
Goods & Services Tax (GST): Concepts, Objectives and Benefits of GST, GST Council,
Components of GST, CGST, SGST, IGST. GST Rate Structure, Valuation of GST: Transaction
Value, Valuation Rules.

SUGGESTED READINGS:

1. Ahuja, G., & Gupta, R. (2015). Simplified Approach to Corporate Tax Planning and
Management. Delhi: Bharat Law House.
2. Mehrotra, H. C. & Goyal, S. P. (2018). Direct Taxes including Planning & Management.
Agra: Sahitya Bhawan.
3. Singhania, V. K., & Singhania. M. (2018). Direct taxes planning and management. Delhi:
Taxmann Publications.
4. Lakhotia, R.N. & Lakhotial Subhash, Corporate Tax Planning, Agrawal Law House.
5. Srinivas, E.A.: Corporate Tax Planning, Tata Mcgraw Hill Publishing Co. Ltd.
6. Raina, H.P. : Corporate Taxation A Hand Book , Orient Law House , New Delhi
7. S K Mishra (2018). Indirect Tax Laws (GST & Customs Law) , Notion Press
8. Vikas Kumar & Bishal Kumar Agarwal (2018). GST Concepts for All, Laxmi
Publications Pvt Ltd
9. H.C. Mehrotra & V.P. Agarwal (2021). Goods and Services Tax (G.S.T), Sahitya Bhawan
Publications

47
CODE: 405C ORGANIZATIONAL CHANGE AND
INTERVENTION STRATEGIES

Objective: To prepare students as organizational change facilitators using the knowledge and
techniques of OD & Behavioural Sciences.

Unit-I
Organizational Change: Perspectives on Change, Types of Changes, Approaches to managing
organizational change, Change Process, Change Agents and their Role, Dynamics of Resistance
to Change, the implementation & impact of change, Requisites for successful change.

Unit-II
Organization Development: Definition, Characteristic, Nature, Objectives, Phases of Organization
Development program, the Process of Organization Development, Organization Development in
Indian Industry.

Unit-III
Organization Development techniques & Interventions: Action Research, Survey Feedback,
Process Consultation, Sensitivity Training, The Managerial Grid, Goal Setting & Planning, Team
Building.

Unit-IV
Need for Evaluation of Organization Development, Ethics in Organization Development,
Contemporary Issues in Organisational Change and Organization Development Interventions,
Organization Development in Relation to Power and Politics, Future of Organization
Development.

SUGGESTED READINGS:
1. Tripathi, P.C., ―Human Resource Development‖, Sultan Chand & Sons.
2. French & Bell, ―Organization Development‖, New Delhi: Prentice-Hall of India
3. Ramnarayan, Rao and Singh: ―Organizational Development- Interventions & Strategies‖,
Response Books
4. Singh, Kavita, ―Organizational Change & Development‖, Excel Books.
5. V Nilakant and S Ramnarayan, ―Change Management‖, Response Books

48
 CODE: 406C MANAGEMENT TRAINING AND DEVELOPMENT

Objective: To provide an in-depth understanding of the role of Training in the HRD and
to enable the course participants to manage the training systems and processes.

Unit-I
Training Process: An Overview, Role & Responsibilities of Trainer; Challenges to
Training Managers, Organisation and Management of Training Function.

Unit-II
Training needs Assessment- Objectives & Benefits, Levels of Training Need
Assesment- Organisational Analysis, Task Analysis & Individual Analysis; Action
Research, Instructional Objectives and Lesson Planning.

Unit-III

Learning Process, Training Climate and Pedagogy, Developing Training Modules,

Training Methods and Techniques- On-the-Job, Off-the-Job Training

Unit-IV

Role of Training Aids- Objectives & Benefits, Importance of Training Communication,

Training Evaluation Methods, Training and Development in India.

SUGGESTED READINGS:

1. Raymond Noe, A., ―Employees Training and Development‖, McGraw Hill

Publications, edition 2005.
2. Lynton Rolf, P. & Pareek, Udai, ―Training for Organisational Transformation,
Sage Publication edition 2000.
3. Neunet, Roger , ―Improving Training Effectiveness‖, Aldershot
Gower Publication.
4. Buckley, R. & Caple Jim, ―The Theory and Practice of Training‖, Kogan & Page,
London.
5. Lynton, R. & Parrek, U., ―Training for Development‖, Vistaar Publication.
6. Pepper, Allen D., ―Managing the Training and Development Function‖, Aldershot
Gower Publication.

49
Code: 405D BUSINESS PROCESS REENGINEERING AND ERP

Objective: To make the students able to develop an understanding of the use of Information
technology for process redesign and planning and implementation of advanced Enterprise wide
systems and technologies.

Unit-I
Business Process Reengineering (BPR): Meaning, Definition and Objectives of BPR, Features of
a re-engineered process, Advantages and disadvantages of BPR, Criticisms of BPR, The influence
of BPR on organization performance and system development, BPR experiences in Indian
Industry, Benchmarking and BPR.

Unit-II
Major Issues in Process Redesign: Davenport‟s and Short‟s methodology, Factors for Success
and Failure of BPR, The Role of IT in Business Process Implementation, Importance of
Information Technology, Capabilities of IT in Reengineering; Typical BPR activities within
phases: BPR Phases.

Unit-III
Enterprise Resource Planning (ERP): Evolution of ERP, Benefits of ERP, ERP Implementation,
ERP related technologies, Impacts of ERP on Value Chain (Porter’s Value Chain Model); Future
Directions in ERP: New Trends in ERP, ERP and ERPII, ERP and e-business, BPR and ERP.

Unit-IV
ERP Modules: Finance, Manufacturing, Sales & Distribution, Human Resource Management
(HRM), Material Management and Quality Management, ERP in Supply Chain Management and
Customer Relationship Management, Change management.

SUGGESTED READINGS:

1. Champy James, “Re-engineering Management: Market for New Leadership”, Harper Business
Publication.
2. Hammer Michael & James Chapmy, “Re-engineering the Corporation”, Harper Business
Publication.
3. Colin Coulson, Thomas, “Business Process Re-engineering-Myth & Reality”, Kogan Page
Ltd.
4. Joe Peppared & Philip Rowland, “The Essence of Business Process Re-engineering”, Prentice
Hall.
5. Krishnan R & Subramanium S, “Business Process Reengineering: Text & Cases”, PHI
Learning Pvt. Ltd.

50
CODE: 406D COMPUTER GRAPHICS & MULTIMEDIA MANAGEMENT

Objective: To acquaint the students with the basic skills in Multimedia Management and its
application through Multimedia packages.

UNIT-I
Computer Graphics and Devices: Computer Graphics- Application of Computer Graphic,
Interactive and Passive Graphics; Graphic System: Display Processor, Cathode Ray Tube,
Random Vs Raster Scan, Color CRT Monitors, Direct View Storage Tube; Visualization, RGB
color model, CMYK color model; Plotters, Printers, Digitizers, Light pens, Active and Passive
Graphic Devices.

Unit-II
Introduction to Multimedia: Definition, Components, Applications and Stages of Multimedia;
Multimedia System: Multimedia Hardware and Software; Multimedia Authoring: Features of
Authoring tools, Authoring Tools Classifications; Multimedia Image and Graphics.

Unit-II
Multimedia & Internet: Internetworking, Multimedia on the Web- Tools for WWW, Web Servers,
Web Browsers, Search Engines; Designing for WWW, Multimedia Packages.

Unit-III
Planning and Costing of Multimedia; Designing and Producing of Multimedia; Delivering of
Multimedia; Content and Talent.

SUGGESTED READINGS:

1. Tay, Vaughan, “Multi-Media: Making it work”, Mc Graw-Hill Education Pvt. Ltd., eight,
edition.
2. Bain Steve, “Coral Draw 11- The Official Guide”, Jain Book Agency.
3. Gupta, Shalini & Gupta, Aditya, “Coral Draw 12 in Simple Steps”, Jain Book Agency.
4. Lisa Danae Dayley, Brad Dayley “Adobe Photoshop CS6 Bible”, Wiley Publishers.
5. José Neuman de Souza, Nazim Agoulmine, “Multimedia Management”, Kogan Page Science.

51