The Coca-Cola Company

Our business strategy, priorities, and leadership model

Our purpose is to REFRESH THE WORLD AND MAKE A DIFFERENCE.

Loved Done For A Better

Stage 3 Growth:
We have grown from one brand in one country to having a broad portfolio across multiple countries. Stage
3 Growth involves a portfolio of globally scaled brands and capabilities. To deliver Stage 3 Growth, we must
operate with collaboration, digital literacy, a growth mindset, and an unparalleled results orientation.

Growth Stage 1 Growth Stage 2 Growth Stage 3

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01
The Coca-Cola Company
Our business strategy, priorities, and leadership model

Accelerating the strategy

Leadership:
Achieving our purpose requires nurturing a culture that makes it possible. We believe that everyone at
Coca-Cola has the capacity to lead, and everyone should be able to see some aspect of themselves within
the leadership definition. Leaders at Coca-Cola Commit to: Be the Role Model, Set the Agenda, and Help
People Be Their Best Selves.

Be the Set the Help People be

02
What does our Leadership Model mean?
Here are some examples to bring it to life:

ONE
ONELEVEL
LEVELDEEPER
DEEPER
What
Whatdodothe
theexpectations
expectationsand
andbehaviors
behaviorsmean?
mean?
Here
Here are some examples to breathe life intothem:
are some examples to breathe life into them:
Be the Set the Help People be
Role Model Agenda Their Best Selves
BE
BETHE
THE SET
SETTHE
THE HELP
HELPPEOPLE
PEOPLEBE
BE
ROLE
ROLEMODEL
MODEL AGENDA
AGENDA THEIR BEST SELVES
THEIR BEST SELVES
1.1. Live 1.1. Dream
Dreambigbigand
andestablish
establishaa 1.1. Build
Buildand
anddevelop
developtalent
Livethe
theGrowth
GrowthBehaviors
Behaviors compelling
talent
and
andactactwith
withaagrowth
growth compellingvision
vision Build
Builddiverse
diverseteams
teamsfor fortoday
today
mindset Set
Setaabold
boldvision
visionand
andhigh
high and the future; hire people
and the future; hire people
mindset expectations.
Believe
Believeininyour
yourunlimited
unlimited expectations.Think
Thinkboth
both that
thatare
arebetter
betterthan
thanyourself
yourself
capacity future
futureback
backandandpresent ––people
people who challengeyou
who challenge
capacity forgrowth
for growthand andnever
never forward.
present you
stop
stoplearning
learning(Curious).
(Curious).Make
Makeitit forward.Help
Helpco-create
co-createthethe and
andcomplement
complementthe theteam’s
team’s
happen future
futuredestination
destinationwith
withan strengths
strengthsandandgaps.
gaps.Actively
happen(Empowered).
(Empowered).Include,Include, ambitious
an Actively
value
valueandandtrust
trusteacheachother
other ambitiousplan
plantotoget
getthere.
there. work
workon onunderstanding
understandingwhat what
(Inclusive). Provide
Provide clarity andshared
clarity and your
yourteam
teamneeds
needsto togrow.
(Inclusive).Focus
Focuson onprogress
progress understanding:
shared grow.
and
andbelieve
believeininthe thepower
power understanding:actively
actively Focus
Focusyour
yourenergy
energyon onhelping
helping
of communicate
communicatethe thevision people
people succeed andempower
succeed and
ofiteration
iterationto tocreate
createbetter
better and
vision empower
outcomes
outcomes(Agile).
(Agile).Spend
Spendtime
time andexpectations.
expectations.Simplify
Simplify them
themto toreach
reachtheir
theirpotential.
potential.
reflecting complexity
complexityforforyour
yourteam.
reflectingononyouryourleadership:
leadership: team.
2.2. Serve
be
beopen
opento tofeedback,
feedback,
Hold
Holdyourself
yourselfaccountable
accountablefor for Serveasasaacoach
coachandand
genuinely providing
providingfeedback
feedbackon onthe aaconnector
genuinelylisten,
listen,introspect
introspect good
the connector
and
andact
actononit.it.Embrace
Embracedebate
debate goodand
andthe
thebad.
bad.Actively
Actively Listen
Listenmore
moreandandtalk
talkless.
less.Ask
Ask
course
course correctwhen
correct whenthings questions
without
withoutbecoming
becomingdefensive.
defensive. things questionsto toraise
raiseawareness
awareness
aren’t
aren’tworking. and
Hold
Holdyourself
yourselfto toaahigher
higher working. andaccountability,
accountability,enabling
enabling
standard. those
thosewho
whoarearestruggling
strugglingtotobe
be
standard. 2.2. Bring
Bringthe
theoutside
outsidein,in, more successful. Help people
more successful. Help people
shamelessly
shamelesslyborrow
borrowand build
2.2. Build
Buildananenvironment
environmentof of and buildon
ontheir
theirstrengths.
strengths.Be
Be
reapply aamentor
trust
trustand
andsafety
safety reapply mentor and/orsponsor.
and/or sponsor.
Bring
Bringthe
theoutside
outsideininbybystaying Collaborate
Assume
Assumepositive
positiveintent
intent staying Collaboratearound
aroundthe
the
connected
connectedto tothe
theworld
worldand work,
inineveryone.
everyone.Create
Createan an and work, connectwith
connect withpeople,
people,
the
thetrends
trendshappening
happeningaround and
environment
environmentwherewhereit’sit’s around andshare
shareinformation.
information.Look
Look
you.
you.Don’t
Don’treinvent
reinventthethewheel beyond
okay
okayfor
forsomeone
someoneto tobebe wheel beyond conventionalteams
conventional teams
––borrow
borrow great ideasfrom
great ideas to
imperfect.
imperfect.BeBeapproachable
approachable from todeliver
deliversolutions
solutionsthrough
throughaa
and anywhere
anywhereand andmake
makethem network.
andempathetic—understand
empathetic—understand better.
them network.
the
thepower
powerof ofyour
yourwords.
words. better. Actively shareinsights,
Actively share insights,
solutions,
solutions,and
andoutcomes
outcomesto 3.3. Make
Encourage
Encouragepeople
peopleto totake
take to Makeyour
yourpassion
passion
smart reduce
reducerework
reworkandandlearn irresistible
smart risks and havetheir
risks and have their from
learn irresistible
backs
backsififthey
theyfail.
fail.Help
Helpthem
them fromeach
eachother.
other.Don’t
Don’tlet let You
Youare
areultimately
ultimatelyresponsible
responsible
hierarchies and functions for
learn
learnand
andmake
makeititbetter
betternextnext hierarchies and functions forour
ourculture.
culture.Create
Createan an
stand
standbetween
betweenyou youand environment
time.
time. and environmentwhere wherepeople
people
success. can
success. canthrive.
thrive.Encourage
Encouragelearning
learning
3.3. Seek from
from experience.Manage
experience. Manageyour
Seekthetheright
rightoutcome,
outcome,not not 3.3. Disagree
your
the
the comfortableone
comfortable one DisagreeandandCommit
Commit energy
energyandandyouryourtime.
time. Bring
Bring
Leave
Leaveyour
yourego
egoat atthe
thedoor. your
Be
Becourageous.
courageous.Make
Makethethe door. yourauthentic
authenticselfselfto
towork.
work.
Have
Have the courage toexpress
the courage to Generate
tough decisions required
tough decisions required express Generatepositive
positiveenergy
energyandand
your
yourpoint
pointof
ofview
viewand encourage
for
forlong-term,
long-term,sustainable
sustainable and encourageothersotherstotodo
dothe
the
encourage
encourage othersto
others tododothe same.
growth.
growth.Speak
Speakupupand
andhelp
help the same.Give
Givecredit
creditto
toothers:
others:
same.
same.Ensure
Ensurethat
thatallallpoints
pointsof celebrate
the
thebusiness
businessmake
makeinformed
informed of celebrate progressand
progress andwins.
wins.
view
viewand
andfacts
factsare
aresurfaced
surfacedto Recognize
choices.
choices.Channel
Channelyour
yourenergy
energy to Recognizethat thatfailures
failureswill
will
make
makebetter
betterquality
qualitydecisions. bring
into
intopositive
positivemomentum
momentum decisions. bringdisappointment,
disappointment,and and
Once
Once decided,commit
decided, committo toaa your
for
forprogress.
progress.Don’t
Don’tlet
let yourrole
roleisisto
tohelp
helppeople
people
unified
unifiedcourse
courseofofaction
actionand learn,
bottlenecks,
bottlenecks,bureaucracy,
bureaucracy,oror and learn,get
getup,up,and
andgetgetstarted
started
failure help
helpthe
theteam
teammove
moveahead again.
failurestop
stopyou.
you.Help
Helppeople
people with
ahead again.
make
makeeffective
effectivedecisions
decisions withspeed;
speed;make
makeititabout
about
without progress.
withoutdelay.
delay. progress.

WHAT’S
WHAT’SEXPECTED
EXPECTEDOF
OFYOU?
YOU?
Reflect
Reflecton
onhow
howyou
youare
arerole
rolemodeling
modelingthese
thesebehaviors
behaviorsininservice
serviceof
ofhelping
helpingyour
yourteam
teammembers
membersbe
betheir
their
best selves. Ask yourself:
best selves. Ask yourself:
03
1.1. What
Whatare
aremy
myopportunities
opportunitiesto
tolead
leaddifferently?
differently?