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Profile Optimization

The document provides a worksheet to help freelancers optimize their Upwork profile. It includes sections to list keywords and job volumes, notes from successful freelancers, identifying an ideal client, and a checklist to ensure the profile has the right components such as a good photo, relevant headline and description, work examples, and verified details. The goal is to create a profile that appeals to target clients and lands more work opportunities on Upwork.

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Dinko Marinac
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
342 views

Profile Optimization

The document provides a worksheet to help freelancers optimize their Upwork profile. It includes sections to list keywords and job volumes, notes from successful freelancers, identifying an ideal client, and a checklist to ensure the profile has the right components such as a good photo, relevant headline and description, work examples, and verified details. The goal is to create a profile that appeals to target clients and lands more work opportunities on Upwork.

Uploaded by

Dinko Marinac
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Profile Optimization Worksheet

1 Client Keywords 2 Job Volume


1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
7. 7.
8. 8.

3 Successful Freelancer Notes


Headshot Ideas Headlines

Cool Descriptions Results-oriented Work Examples

4 Your Ideal Client


My ideal client WANTS…

My ideal client IS FRUSTRATED BY…

My ideal client IS TIRED OF…

My ideal client’s ULTIMATE GOAL IS…


5 Profile Optimization Checklist

Profile Photo:

Good lighting with clean Smiling & looking Face large enough
background? at camera? when cropped?

Headline:

Results-oriented? Relevant to your niche?

Description:

First Did you use Good use of bullet-lists? Tagged


sentences? Keywords? Not too many emojis? skills?

Portfolio / Work Examples:

Highest-value work Shows results Tagged where you’re


example first? graphically? allowed by client?

Final Check:

Searched yourself to see Description break – Certifications & employment


how your profile appears does it keep you history (3 bullets each, max)
to a client? wanting more? filled in?

What’s Next:

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1 (If we get to 200 likes, we'll do SOMETHING SPECIAL!)

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